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Food & Beverages
Rice Wine Market

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Rice Wine Market Size, Share & Industry Analysis, By Type (Sake Wine, Huangjiu Wine, Makgeolli Wine, Ruou gao Wine), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail) and Regional Forecast, 2023-2030

Region : Global | Report ID: FBI103238 | Status : Ongoing

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KEY MARKET INSIGHTS

Rice wine is a traditional alcoholic beverage in many parts of Asia and is prepared by fermenting the rice. There are different versions of rice wine and they are locally known by different names; for instance, sake in Japan, makgeolli in Korea, huangjiu in China, and others. The rice wine apart from being consumed directly has remained a crucial ingredient in various Asian culinary preparations, owing to its significant contribution in enhancing the flavour and texture of the food. The rice wine is also incorporated in various cocktail drinks to enhance the flavor and taste of the beverages. The demand for rice wine has grown in western countries due to the trade and globalization that has significantly aided in its growth in the global marketplace.

The alcohol content in rice wine as compared to wine derived from grapes or other fruits and beer is more. Furthermore, apart from its higher alcohol content, the rice wine possesses certain nutritional properties as well, such as essential amino acids, sugars, vitamins, and minerals. The trend of utilizing rice wine in beer, yogurt, and chocolate are growing rapidly to formulate a unique blend. For instance, In March 2020, Nestle Japan launched Yogurt Sake, the newest Japanese Kitkat. The new KitKats contain 0.5% alcohol and was formulated considering the transportation restrictions of rice wine at higher temperatures.

The rice wine is becoming increasingly popular in the western countries such as in the U.S. The shrinking rice wine market in Japan, China and Korea has led to an increase in its export rate, especially of premium grade to the countries where people like to pair their food with drink. The rice wine consumption has increased in recent times due to its extraordinary taste and consumers' inclination towards traditionally brewed drinks. The rice wine manufacturers from Japan are setting up their manufacturing units in the western countries in order to expand as well as make profit in this regions.

Key Market Driver -

Growing Popularity of Rice Wine in Western Regions

Key Market Restraint -

Presence of Fruit Derived Wine in Market

The availability of other wine variants such as red wine, rose wine and sparkling wine manufactured by processing grapes and other fruits is hampering the rice wine market. The stability of rice wine is hampered at or above 15°C temperature, restricting its storage and transportation feasibility. Thus, acting as a restraint its global market growth.

Key Players Covered:

The key companies operating in the global rice wine market are, Kuaijishan Shaoxing Rice Wine Company, Takara Holdings Inc., Asahishuzo Co.Ltd, Kook Soon Dang Brewery Co., Ltd, Zhejiang Pagoda Brand Shaoxing Rice Wine Co., Ltd., Zhejiang Jiashan Yellow Rice Wine, YAEGAKI Corporation of USA, Hakkaisan, Ozeki Sake USA Inc., Blue Current Brewery, and Sun Masamune Pty Limited.

Sake is the leading variety of rice wine, owing to its growing popularity in western countries. The sake being rich in umami flavor, slightly sweet in taste, and high in acidity makes it the most desirable option for pairing it along with food. The makgeolli wine is also gaining traction among the consumers due to its lightly sweet, tangy, bitter, and astringent taste. Makgeolli is widely being consumed by the U.S. population due to the growing popularity of Korean food in the country.

The hypermarkets and supermarkets are the leading purchasing channels and majorly responsible for the sales growth of rice wine. Such mass merchandisers offer a wide range of rice wine in different brands and prices. Further, they also provide enhanced convenience, attractive schemes, bundling offers, and convenient shopping experience to the buyers under the single roof along with all the home groceries.

Regional Analysis:

Asia Pacific is one of the leading markets of rice wine due to the presence of major global producers of rice wine in the region. Japan, China, and Korea are the major producers and consumers of rice wine. The region offers significant potential due to its large consumer base and favorable climatic conditions for rice wine brewing, especially in Japan and China.

Europe is anticipated to witness rapid growth in the upcoming years, attributed to the increasing demand for rice wine across countries such as U.K., Germany, France, and others. The increasing popularity of rice wine among the consumers and its growing availability at various restaurants and specialty stores is a major growth propelling factor for Europe rice wine market.

North America is expected to witness significant growth in the forthcoming years, owing to the consumers evolving taste preferences. The growing inclination of the consumers towards traditionally styled drinks along with the presence of many Japanese and Korean restaurants in the region is aiding in the market expansion of rice wine. The presence of an organized distribution channel of rice wine across the countries in North America is also a key factor, fuelling its regional market growth.

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Segmentation

Key industry developments.

In January 2020 , Hiro Sake, a premium sake manufacturing brand from Japan launch its first single serve glass cup sake in Southern Florida. The company also plans to expand its distribution across the U.S. and Australia.
In June 2019 , TYKU Sake, an American based company that specializes in manufacturing sake launched its cucumber infused sake in a can. TYKU Cucumber sake is a refreshing alternative to white wine and rose wine along with being five times less acidic than wine, and is tannin and gluten-free.
PUBLISHING STATUS: Ongoing
BASE YEAR: 2022
HISTORICAL DATA: 2019-2021

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Rice wine is a traditional alcoholic beverage in many parts of Asia and is prepared by fermenting the rice. There are different versions of rice wine and they are locally known by different names

Assam’s Rice Wine Goes Global with Entrepreneur’s Vision

The sweet mild flavour doesn’t easily give it away; a taste so distinct and broad at the same time. first time drinkers find it hard to describe, for its aroma is more “vinegarish” than alcoholic. but in places where this drink is more of a traditional staple, rice wine means more than just a drink. for perspective, south asians love their rice wine. and if you’ve been around a lot, you’ve probably heard of sake, the iconic japanese brew with a global reputation. in many other countries like china, south korea, thailand, malaysia, and indonesia, rice wine comes in different forms, recipes, and flavours..

India also has a rich history of rice wine. In Assam, the North-eastern part of the nation, there is a booming rice wine segment that is centuries old, with each tribe and ethnicity having its own unique taste. Communities such as Bodo and Ahom significantly use the glutinous rice, the Karbi, Mishing and Rabha tribes use non-glutinous rice. Although the differences seem to be minor, yet these subtle variations and adaptations do bring about significant differences in the quality and characteristics of the rice wine. Whether it’s Xaj Pani by the Ahom tribe, Apong in Mishing, Jou in Bodo, Karbi’s Hor, or Rabha’s Chako, one line that runs through is the fact that these rice wines are part of the social, economic, and traditional life of the people. With regional support now received and policy reforms in place, local producers are now taking advantage of the new policy environment to produce these heritage alcoholic beverages for all.

When the North-East Agro Products and Services (NEAPS) approached the Assam Agricultural University months ago to develop a rice brew technology for them, it was in line with the new mandate to grow the local industry. Today, the Jorhat-based company has launched its commercial brand, “XAJ”, its own version of Xaj Pani, the Ahom variant of rice wine. But for Akash Jyoti Gogoi, director of NEAPS, it was an ambition first nursed in 2014. “I had visited South Korea at the time and had a taste of Makgeolli, a popular rice wine in the country, and I realised that our own Xaj Pani tasted better.

“I then intentionally searched out other popular rice wines of South East Asian origin, such as the Sake of Japan and Lao Lao of Laos. I again felt that taste-wise, our Xaj Pani can be the winner. Moreover, Xaj Pani is 100% herbal in preparation. Thus, I decided to go commercial with Xaj,” says Gogoi.

Starting out in strange waters

Flanked by his wife, Mampi Gogoi and his cousin Uttam Chetia of Indian Institute of Technology Bombay, Gogoi set out to carve a niche for XAJ. A total of ₹3.5 crore formed the initial investment for the business, part of which was a ₹65 lac machinery loan from the government of India’s North East Centre for Technology Application & Reach (NECTAR) programme. Since inception, NEAPS has continued to work towards building capacity and growing its reach in the market. Thanks to the Heritage Liquor Bill of Assam, they’re able to sell XAJ in departmental stores, grocery stores, and restaurants across the state after procuring their Heritage Liquor Retailer License.

Although rice wine is a local craft in Assam, Gogoi needed to brush up on his skills. As he says, the process is both scientific and artistic. “The starter cake is made traditionally using local herbs with rich medicinal value. Then the sticky rice is cooked, before mixing it with the starter cake and kept for 24-36 hours. After that the rice is sifted to the fermenter tank and left for 14-16 days before the wine is extracted. Then the wine is filtered in a 3-tier filtration system, before it is filled in 750 ml bottles,” he reveals.

“XAJ has a shelf life of more than two years. The alcohol content is 12%-13% V/V, as per the government guidelines. We also intend to introduce the 375 ml bottle very soon,” he reveals.

Starting off production just two months ago, the company currently produces about 25% of its full capacity. What NEAPS has been able to do in the last few months is to take a complete rural product and transform it into a scientifically stable product. Now with a standard operating procedure (SOP), a process technology, and process machineries and equipment, Gogoi says upgrading its design is the next task for the brand. XAJ offers a unique smoky flavour, herbal value, and a sense of heritage which have been well received so far.

Educating us about the cultural background of this drink, Assam’s Tinsukia-based Sanjeev Konwar belonging to the Ahom community, says that the Ahoms possess an age-old tradition of offering Xaj Pani to their forefathers to please them and seek their blessings. “In special ceremonies held during childbirth, marriage, and even funeral, Xaj Pani is a primary element. Besides, Xaj is also prepared during Bihu and served as a welcome drink to guests. It is naturally loaded with a variety of probiotics and has great therapeutic values. There are even many folk songs centred around Xaj,” he explains.

A promising XAJ future

Indeed, rice alcoholic beverages present a lot of prospects for brands that invest in technology and innovation. For NEAPS, the plan is to go beyond Assam and move into the major cities of India. But beyond that, the goal for Gogoi is to export XAJ to other countries in South East Asia and Europe, so that they can have a feel of what real rice wine tastes like. And just like Judima (rice wine of Dimasa tribe), which has earned a Geographic Indication tag and put the global spotlight on Assam, the plan is to make XAJ an Assamese identity and tourist attraction.

Rice Wine Comprehensive Study by Type (Glutinous Rice Wine, Millet Rice Wine, Red Kojic Rice Wine, Others), Application (Commercial Use (Hotel, Restaurants), Home Use), Distribution Channel (Online, Offline) Players and Region - Global Market Outlook to 2026

Rice wine market by xx submarkets | forecast years 2022-2027 .

Market Segments
Table of Content
List of Table & Figures
Players Profiled
High Adoption due to Increasing Commercial Use
Growth in Food and Beverages Industry
Increasing Popularity of Rice Wine among Millennials
Technological Advancements in Brewing Techniques
Highly Volatile Raw Material Prices
Availability of Substitutes

Report Objectives / Segmentation Covered

Glutinous Rice Wine
Millet Rice Wine
Red Kojic Rice Wine
Commercial Use [Hotel, Restaurants]
Rest of South America
South Korea
Rest of Asia-Pacific
United Kingdom
Netherlands
Rest of Europe
Middle East
United States
1.1. Introduction
1.2.1. Research Objective
2.1. Introduction
3.1. Introduction
3.2.1. High Adoption due to Increasing Commercial Use
3.2.2. Growth in Food and Beverages Industry
3.3.1. Rising Concern about Effects of Climatic Condition on Wine Production
3.4.1. Increasing Popularity of Rice Wine among Millennials
3.4.2. Technological Advancements in Brewing Techniques
4.1. Porters Five Forces
4.2. Supply/Value Chain
4.3. PESTEL analysis
4.4. Market Entropy
4.5. Patent/Trademark Analysis
5.1. Introduction
5.2.1.1. Glutinous Rice Wine
5.2.1.2. Millet Rice Wine
5.2.1.3. Red Kojic Rice Wine
5.2.1.4. Others
5.2.2.1. Commercial Use [Hotel, Restaurants]
5.2.2.2. Home Use
5.2.3.1. Online
5.2.3.2. Offline
5.2.4.1.1. Brazil
5.2.4.1.2. Argentina
5.2.4.1.3. Rest of South America
5.2.4.2.1. China
5.2.4.2.2. Japan
5.2.4.2.3. India
5.2.4.2.4. South Korea
5.2.4.2.5. Taiwan
5.2.4.2.6. Australia
5.2.4.2.7. Rest of Asia-Pacific
5.2.4.3.1. Germany
5.2.4.3.2. France
5.2.4.3.3. Italy
5.2.4.3.4. United Kingdom
5.2.4.3.5. Netherlands
5.2.4.3.6. Rest of Europe
5.2.4.4.1. Middle East
5.2.4.4.2. Africa
5.2.4.5.1. United States
5.2.4.5.2. Canada
5.2.4.5.3. Mexico
5.3.1.1. Glutinous Rice Wine
5.3.1.2. Millet Rice Wine
5.3.1.3. Red Kojic Rice Wine
5.3.1.4. Others
5.3.2.1. Commercial Use [Hotel, Restaurants]
5.3.2.2. Home Use
5.3.3.1. Online
5.3.3.2. Offline
5.3.4.1.1. Brazil
5.3.4.1.2. Argentina
5.3.4.1.3. Rest of South America
5.3.4.2.1. China
5.3.4.2.2. Japan
5.3.4.2.3. India
5.3.4.2.4. South Korea
5.3.4.2.5. Taiwan
5.3.4.2.6. Australia
5.3.4.2.7. Rest of Asia-Pacific
5.3.4.3.1. Germany
5.3.4.3.2. France
5.3.4.3.3. Italy
5.3.4.3.4. United Kingdom
5.3.4.3.5. Netherlands
5.3.4.3.6. Rest of Europe
5.3.4.4.1. Middle East
5.3.4.4.2. Africa
5.3.4.5.1. United States
5.3.4.5.2. Canada
5.3.4.5.3. Mexico
5.4.1. Global Rice Wine by: Type (Price)
6.1.1.1. Top 3
6.1.1.2. Top 5
6.2. Peer Group Analysis (2020)
6.3. BCG Matrix
6.4.1.1. Business Overview
6.4.1.2. Products/Services Offerings
6.4.1.3. Financial Analysis
6.4.1.4. SWOT Analysis
6.4.2.1. Business Overview
6.4.2.2. Products/Services Offerings
6.4.2.3. Financial Analysis
6.4.2.4. SWOT Analysis
6.4.3.1. Business Overview
6.4.3.2. Products/Services Offerings
6.4.3.3. Financial Analysis
6.4.3.4. SWOT Analysis
6.4.4.1. Business Overview
6.4.4.2. Products/Services Offerings
6.4.4.3. Financial Analysis
6.4.4.4. SWOT Analysis
6.4.5.1. Business Overview
6.4.5.2. Products/Services Offerings
6.4.5.3. Financial Analysis
6.4.5.4. SWOT Analysis
6.4.6.1. Business Overview
6.4.6.2. Products/Services Offerings
6.4.6.3. Financial Analysis
6.4.6.4. SWOT Analysis
6.4.7.1. Business Overview
6.4.7.2. Products/Services Offerings
6.4.7.3. Financial Analysis
6.4.7.4. SWOT Analysis
6.4.8.1. Business Overview
6.4.8.2. Products/Services Offerings
6.4.8.3. Financial Analysis
6.4.8.4. SWOT Analysis
6.4.9.1. Business Overview
6.4.9.2. Products/Services Offerings
6.4.9.3. Financial Analysis
6.4.9.4. SWOT Analysis
7.1. Introduction
7.2.1.1. Glutinous Rice Wine
7.2.1.2. Millet Rice Wine
7.2.1.3. Red Kojic Rice Wine
7.2.1.4. Others
7.2.2.1. Commercial Use [Hotel, Restaurants]
7.2.2.2. Home Use
7.2.3.1. Online
7.2.3.2. Offline
7.2.4.1.1. Brazil
7.2.4.1.2. Argentina
7.2.4.1.3. Rest of South America
7.2.4.2.1. China
7.2.4.2.2. Japan
7.2.4.2.3. India
7.2.4.2.4. South Korea
7.2.4.2.5. Taiwan
7.2.4.2.6. Australia
7.2.4.2.7. Rest of Asia-Pacific
7.2.4.3.1. Germany
7.2.4.3.2. France
7.2.4.3.3. Italy
7.2.4.3.4. United Kingdom
7.2.4.3.5. Netherlands
7.2.4.3.6. Rest of Europe
7.2.4.4.1. Middle East
7.2.4.4.2. Africa
7.2.4.5.1. United States
7.2.4.5.2. Canada
7.2.4.5.3. Mexico
7.3.1.1. Glutinous Rice Wine
7.3.1.2. Millet Rice Wine
7.3.1.3. Red Kojic Rice Wine
7.3.1.4. Others
7.3.2.1. Commercial Use [Hotel, Restaurants]
7.3.2.2. Home Use
7.3.3.1. Online
7.3.3.2. Offline
7.3.4.1.1. Brazil
7.3.4.1.2. Argentina
7.3.4.1.3. Rest of South America
7.3.4.2.1. China
7.3.4.2.2. Japan
7.3.4.2.3. India
7.3.4.2.4. South Korea
7.3.4.2.5. Taiwan
7.3.4.2.6. Australia
7.3.4.2.7. Rest of Asia-Pacific
7.3.4.3.1. Germany
7.3.4.3.2. France
7.3.4.3.3. Italy
7.3.4.3.4. United Kingdom
7.3.4.3.5. Netherlands
7.3.4.3.6. Rest of Europe
7.3.4.4.1. Middle East
7.3.4.4.2. Africa
7.3.4.5.1. United States
7.3.4.5.2. Canada
7.3.4.5.3. Mexico
7.4.1. Global Rice Wine by: Type (Price)
8.1. Acronyms
9.1.1. Research Programs/Design
9.1.2. Market Size Estimation
9.1.3. Market Breakdown and Data Triangulation
9.2.1. Secondary Sources
9.2.2. Primary Sources
9.3. Disclaimer
Table 1. Rice Wine: by Type(USD Million)
Table 2. Rice Wine Glutinous Rice Wine , by Region USD Million (2015-2020)
Table 3. Rice Wine Millet Rice Wine , by Region USD Million (2015-2020)
Table 4. Rice Wine Red Kojic Rice Wine , by Region USD Million (2015-2020)
Table 5. Rice Wine Others , by Region USD Million (2015-2020)
Table 6. Rice Wine: by Application(USD Million)
Table 7. Rice Wine Commercial Use [Hotel, Restaurants] , by Region USD Million (2015-2020)
Table 8. Rice Wine Home Use , by Region USD Million (2015-2020)
Table 9. Rice Wine: by Distribution Channel(USD Million)
Table 10. Rice Wine Online , by Region USD Million (2015-2020)
Table 11. Rice Wine Offline , by Region USD Million (2015-2020)
Table 12. South America Rice Wine, by Country USD Million (2015-2020)
Table 13. South America Rice Wine, by Type USD Million (2015-2020)
Table 14. South America Rice Wine, by Application USD Million (2015-2020)
Table 15. South America Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 16. Brazil Rice Wine, by Type USD Million (2015-2020)
Table 17. Brazil Rice Wine, by Application USD Million (2015-2020)
Table 18. Brazil Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 19. Argentina Rice Wine, by Type USD Million (2015-2020)
Table 20. Argentina Rice Wine, by Application USD Million (2015-2020)
Table 21. Argentina Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 22. Rest of South America Rice Wine, by Type USD Million (2015-2020)
Table 23. Rest of South America Rice Wine, by Application USD Million (2015-2020)
Table 24. Rest of South America Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 25. Asia Pacific Rice Wine, by Country USD Million (2015-2020)
Table 26. Asia Pacific Rice Wine, by Type USD Million (2015-2020)
Table 27. Asia Pacific Rice Wine, by Application USD Million (2015-2020)
Table 28. Asia Pacific Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 29. China Rice Wine, by Type USD Million (2015-2020)
Table 30. China Rice Wine, by Application USD Million (2015-2020)
Table 31. China Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 32. Japan Rice Wine, by Type USD Million (2015-2020)
Table 33. Japan Rice Wine, by Application USD Million (2015-2020)
Table 34. Japan Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 35. India Rice Wine, by Type USD Million (2015-2020)
Table 36. India Rice Wine, by Application USD Million (2015-2020)
Table 37. India Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 38. South Korea Rice Wine, by Type USD Million (2015-2020)
Table 39. South Korea Rice Wine, by Application USD Million (2015-2020)
Table 40. South Korea Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 41. Taiwan Rice Wine, by Type USD Million (2015-2020)
Table 42. Taiwan Rice Wine, by Application USD Million (2015-2020)
Table 43. Taiwan Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 44. Australia Rice Wine, by Type USD Million (2015-2020)
Table 45. Australia Rice Wine, by Application USD Million (2015-2020)
Table 46. Australia Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 47. Rest of Asia-Pacific Rice Wine, by Type USD Million (2015-2020)
Table 48. Rest of Asia-Pacific Rice Wine, by Application USD Million (2015-2020)
Table 49. Rest of Asia-Pacific Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 50. Europe Rice Wine, by Country USD Million (2015-2020)
Table 51. Europe Rice Wine, by Type USD Million (2015-2020)
Table 52. Europe Rice Wine, by Application USD Million (2015-2020)
Table 53. Europe Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 54. Germany Rice Wine, by Type USD Million (2015-2020)
Table 55. Germany Rice Wine, by Application USD Million (2015-2020)
Table 56. Germany Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 57. France Rice Wine, by Type USD Million (2015-2020)
Table 58. France Rice Wine, by Application USD Million (2015-2020)
Table 59. France Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 60. Italy Rice Wine, by Type USD Million (2015-2020)
Table 61. Italy Rice Wine, by Application USD Million (2015-2020)
Table 62. Italy Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 63. United Kingdom Rice Wine, by Type USD Million (2015-2020)
Table 64. United Kingdom Rice Wine, by Application USD Million (2015-2020)
Table 65. United Kingdom Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 66. Netherlands Rice Wine, by Type USD Million (2015-2020)
Table 67. Netherlands Rice Wine, by Application USD Million (2015-2020)
Table 68. Netherlands Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 69. Rest of Europe Rice Wine, by Type USD Million (2015-2020)
Table 70. Rest of Europe Rice Wine, by Application USD Million (2015-2020)
Table 71. Rest of Europe Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 72. MEA Rice Wine, by Country USD Million (2015-2020)
Table 73. MEA Rice Wine, by Type USD Million (2015-2020)
Table 74. MEA Rice Wine, by Application USD Million (2015-2020)
Table 75. MEA Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 76. Middle East Rice Wine, by Type USD Million (2015-2020)
Table 77. Middle East Rice Wine, by Application USD Million (2015-2020)
Table 78. Middle East Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 79. Africa Rice Wine, by Type USD Million (2015-2020)
Table 80. Africa Rice Wine, by Application USD Million (2015-2020)
Table 81. Africa Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 82. North America Rice Wine, by Country USD Million (2015-2020)
Table 83. North America Rice Wine, by Type USD Million (2015-2020)
Table 84. North America Rice Wine, by Application USD Million (2015-2020)
Table 85. North America Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 86. United States Rice Wine, by Type USD Million (2015-2020)
Table 87. United States Rice Wine, by Application USD Million (2015-2020)
Table 88. United States Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 89. Canada Rice Wine, by Type USD Million (2015-2020)
Table 90. Canada Rice Wine, by Application USD Million (2015-2020)
Table 91. Canada Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 92. Mexico Rice Wine, by Type USD Million (2015-2020)
Table 93. Mexico Rice Wine, by Application USD Million (2015-2020)
Table 94. Mexico Rice Wine, by Distribution Channel USD Million (2015-2020)
Table 95. Rice Wine Sales: by Type(K Liters)
Table 96. Rice Wine Sales Glutinous Rice Wine , by Region K Liters (2015-2020)
Table 97. Rice Wine Sales Millet Rice Wine , by Region K Liters (2015-2020)
Table 98. Rice Wine Sales Red Kojic Rice Wine , by Region K Liters (2015-2020)
Table 99. Rice Wine Sales Others , by Region K Liters (2015-2020)
Table 100. Rice Wine Sales: by Application(K Liters)
Table 101. Rice Wine Sales Commercial Use [Hotel, Restaurants] , by Region K Liters (2015-2020)
Table 102. Rice Wine Sales Home Use , by Region K Liters (2015-2020)
Table 103. Rice Wine Sales: by Distribution Channel(K Liters)
Table 104. Rice Wine Sales Online , by Region K Liters (2015-2020)
Table 105. Rice Wine Sales Offline , by Region K Liters (2015-2020)
Table 106. South America Rice Wine Sales, by Country K Liters (2015-2020)
Table 107. South America Rice Wine Sales, by Type K Liters (2015-2020)
Table 108. South America Rice Wine Sales, by Application K Liters (2015-2020)
Table 109. South America Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 110. Brazil Rice Wine Sales, by Type K Liters (2015-2020)
Table 111. Brazil Rice Wine Sales, by Application K Liters (2015-2020)
Table 112. Brazil Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 113. Argentina Rice Wine Sales, by Type K Liters (2015-2020)
Table 114. Argentina Rice Wine Sales, by Application K Liters (2015-2020)
Table 115. Argentina Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 116. Rest of South America Rice Wine Sales, by Type K Liters (2015-2020)
Table 117. Rest of South America Rice Wine Sales, by Application K Liters (2015-2020)
Table 118. Rest of South America Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 119. Asia Pacific Rice Wine Sales, by Country K Liters (2015-2020)
Table 120. Asia Pacific Rice Wine Sales, by Type K Liters (2015-2020)
Table 121. Asia Pacific Rice Wine Sales, by Application K Liters (2015-2020)
Table 122. Asia Pacific Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 123. China Rice Wine Sales, by Type K Liters (2015-2020)
Table 124. China Rice Wine Sales, by Application K Liters (2015-2020)
Table 125. China Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 126. Japan Rice Wine Sales, by Type K Liters (2015-2020)
Table 127. Japan Rice Wine Sales, by Application K Liters (2015-2020)
Table 128. Japan Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 129. India Rice Wine Sales, by Type K Liters (2015-2020)
Table 130. India Rice Wine Sales, by Application K Liters (2015-2020)
Table 131. India Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 132. South Korea Rice Wine Sales, by Type K Liters (2015-2020)
Table 133. South Korea Rice Wine Sales, by Application K Liters (2015-2020)
Table 134. South Korea Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 135. Taiwan Rice Wine Sales, by Type K Liters (2015-2020)
Table 136. Taiwan Rice Wine Sales, by Application K Liters (2015-2020)
Table 137. Taiwan Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 138. Australia Rice Wine Sales, by Type K Liters (2015-2020)
Table 139. Australia Rice Wine Sales, by Application K Liters (2015-2020)
Table 140. Australia Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 141. Rest of Asia-Pacific Rice Wine Sales, by Type K Liters (2015-2020)
Table 142. Rest of Asia-Pacific Rice Wine Sales, by Application K Liters (2015-2020)
Table 143. Rest of Asia-Pacific Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 144. Europe Rice Wine Sales, by Country K Liters (2015-2020)
Table 145. Europe Rice Wine Sales, by Type K Liters (2015-2020)
Table 146. Europe Rice Wine Sales, by Application K Liters (2015-2020)
Table 147. Europe Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 148. Germany Rice Wine Sales, by Type K Liters (2015-2020)
Table 149. Germany Rice Wine Sales, by Application K Liters (2015-2020)
Table 150. Germany Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 151. France Rice Wine Sales, by Type K Liters (2015-2020)
Table 152. France Rice Wine Sales, by Application K Liters (2015-2020)
Table 153. France Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 154. Italy Rice Wine Sales, by Type K Liters (2015-2020)
Table 155. Italy Rice Wine Sales, by Application K Liters (2015-2020)
Table 156. Italy Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 157. United Kingdom Rice Wine Sales, by Type K Liters (2015-2020)
Table 158. United Kingdom Rice Wine Sales, by Application K Liters (2015-2020)
Table 159. United Kingdom Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 160. Netherlands Rice Wine Sales, by Type K Liters (2015-2020)
Table 161. Netherlands Rice Wine Sales, by Application K Liters (2015-2020)
Table 162. Netherlands Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 163. Rest of Europe Rice Wine Sales, by Type K Liters (2015-2020)
Table 164. Rest of Europe Rice Wine Sales, by Application K Liters (2015-2020)
Table 165. Rest of Europe Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 166. MEA Rice Wine Sales, by Country K Liters (2015-2020)
Table 167. MEA Rice Wine Sales, by Type K Liters (2015-2020)
Table 168. MEA Rice Wine Sales, by Application K Liters (2015-2020)
Table 169. MEA Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 170. Middle East Rice Wine Sales, by Type K Liters (2015-2020)
Table 171. Middle East Rice Wine Sales, by Application K Liters (2015-2020)
Table 172. Middle East Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 173. Africa Rice Wine Sales, by Type K Liters (2015-2020)
Table 174. Africa Rice Wine Sales, by Application K Liters (2015-2020)
Table 175. Africa Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 176. North America Rice Wine Sales, by Country K Liters (2015-2020)
Table 177. North America Rice Wine Sales, by Type K Liters (2015-2020)
Table 178. North America Rice Wine Sales, by Application K Liters (2015-2020)
Table 179. North America Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 180. United States Rice Wine Sales, by Type K Liters (2015-2020)
Table 181. United States Rice Wine Sales, by Application K Liters (2015-2020)
Table 182. United States Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 183. Canada Rice Wine Sales, by Type K Liters (2015-2020)
Table 184. Canada Rice Wine Sales, by Application K Liters (2015-2020)
Table 185. Canada Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 186. Mexico Rice Wine Sales, by Type K Liters (2015-2020)
Table 187. Mexico Rice Wine Sales, by Application K Liters (2015-2020)
Table 188. Mexico Rice Wine Sales, by Distribution Channel K Liters (2015-2020)
Table 189. Rice Wine: by Type(USD/Units)
Table 190. Company Basic Information, Sales Area and Its Competitors
Table 191. Company Basic Information, Sales Area and Its Competitors
Table 192. Company Basic Information, Sales Area and Its Competitors
Table 193. Company Basic Information, Sales Area and Its Competitors
Table 194. Company Basic Information, Sales Area and Its Competitors
Table 195. Company Basic Information, Sales Area and Its Competitors
Table 196. Company Basic Information, Sales Area and Its Competitors
Table 197. Company Basic Information, Sales Area and Its Competitors
Table 198. Company Basic Information, Sales Area and Its Competitors
Table 199. Rice Wine: by Type(USD Million)
Table 200. Rice Wine Glutinous Rice Wine , by Region USD Million (2021-2026)
Table 201. Rice Wine Millet Rice Wine , by Region USD Million (2021-2026)
Table 202. Rice Wine Red Kojic Rice Wine , by Region USD Million (2021-2026)
Table 203. Rice Wine Others , by Region USD Million (2021-2026)
Table 204. Rice Wine: by Application(USD Million)
Table 205. Rice Wine Commercial Use [Hotel, Restaurants] , by Region USD Million (2021-2026)
Table 206. Rice Wine Home Use , by Region USD Million (2021-2026)
Table 207. Rice Wine: by Distribution Channel(USD Million)
Table 208. Rice Wine Online , by Region USD Million (2021-2026)
Table 209. Rice Wine Offline , by Region USD Million (2021-2026)
Table 210. South America Rice Wine, by Country USD Million (2021-2026)
Table 211. South America Rice Wine, by Type USD Million (2021-2026)
Table 212. South America Rice Wine, by Application USD Million (2021-2026)
Table 213. South America Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 214. Brazil Rice Wine, by Type USD Million (2021-2026)
Table 215. Brazil Rice Wine, by Application USD Million (2021-2026)
Table 216. Brazil Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 217. Argentina Rice Wine, by Type USD Million (2021-2026)
Table 218. Argentina Rice Wine, by Application USD Million (2021-2026)
Table 219. Argentina Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 220. Rest of South America Rice Wine, by Type USD Million (2021-2026)
Table 221. Rest of South America Rice Wine, by Application USD Million (2021-2026)
Table 222. Rest of South America Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 223. Asia Pacific Rice Wine, by Country USD Million (2021-2026)
Table 224. Asia Pacific Rice Wine, by Type USD Million (2021-2026)
Table 225. Asia Pacific Rice Wine, by Application USD Million (2021-2026)
Table 226. Asia Pacific Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 227. China Rice Wine, by Type USD Million (2021-2026)
Table 228. China Rice Wine, by Application USD Million (2021-2026)
Table 229. China Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 230. Japan Rice Wine, by Type USD Million (2021-2026)
Table 231. Japan Rice Wine, by Application USD Million (2021-2026)
Table 232. Japan Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 233. India Rice Wine, by Type USD Million (2021-2026)
Table 234. India Rice Wine, by Application USD Million (2021-2026)
Table 235. India Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 236. South Korea Rice Wine, by Type USD Million (2021-2026)
Table 237. South Korea Rice Wine, by Application USD Million (2021-2026)
Table 238. South Korea Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 239. Taiwan Rice Wine, by Type USD Million (2021-2026)
Table 240. Taiwan Rice Wine, by Application USD Million (2021-2026)
Table 241. Taiwan Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 242. Australia Rice Wine, by Type USD Million (2021-2026)
Table 243. Australia Rice Wine, by Application USD Million (2021-2026)
Table 244. Australia Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 245. Rest of Asia-Pacific Rice Wine, by Type USD Million (2021-2026)
Table 246. Rest of Asia-Pacific Rice Wine, by Application USD Million (2021-2026)
Table 247. Rest of Asia-Pacific Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 248. Europe Rice Wine, by Country USD Million (2021-2026)
Table 249. Europe Rice Wine, by Type USD Million (2021-2026)
Table 250. Europe Rice Wine, by Application USD Million (2021-2026)
Table 251. Europe Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 252. Germany Rice Wine, by Type USD Million (2021-2026)
Table 253. Germany Rice Wine, by Application USD Million (2021-2026)
Table 254. Germany Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 255. France Rice Wine, by Type USD Million (2021-2026)
Table 256. France Rice Wine, by Application USD Million (2021-2026)
Table 257. France Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 258. Italy Rice Wine, by Type USD Million (2021-2026)
Table 259. Italy Rice Wine, by Application USD Million (2021-2026)
Table 260. Italy Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 261. United Kingdom Rice Wine, by Type USD Million (2021-2026)
Table 262. United Kingdom Rice Wine, by Application USD Million (2021-2026)
Table 263. United Kingdom Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 264. Netherlands Rice Wine, by Type USD Million (2021-2026)
Table 265. Netherlands Rice Wine, by Application USD Million (2021-2026)
Table 266. Netherlands Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 267. Rest of Europe Rice Wine, by Type USD Million (2021-2026)
Table 268. Rest of Europe Rice Wine, by Application USD Million (2021-2026)
Table 269. Rest of Europe Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 270. MEA Rice Wine, by Country USD Million (2021-2026)
Table 271. MEA Rice Wine, by Type USD Million (2021-2026)
Table 272. MEA Rice Wine, by Application USD Million (2021-2026)
Table 273. MEA Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 274. Middle East Rice Wine, by Type USD Million (2021-2026)
Table 275. Middle East Rice Wine, by Application USD Million (2021-2026)
Table 276. Middle East Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 277. Africa Rice Wine, by Type USD Million (2021-2026)
Table 278. Africa Rice Wine, by Application USD Million (2021-2026)
Table 279. Africa Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 280. North America Rice Wine, by Country USD Million (2021-2026)
Table 281. North America Rice Wine, by Type USD Million (2021-2026)
Table 282. North America Rice Wine, by Application USD Million (2021-2026)
Table 283. North America Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 284. United States Rice Wine, by Type USD Million (2021-2026)
Table 285. United States Rice Wine, by Application USD Million (2021-2026)
Table 286. United States Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 287. Canada Rice Wine, by Type USD Million (2021-2026)
Table 288. Canada Rice Wine, by Application USD Million (2021-2026)
Table 289. Canada Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 290. Mexico Rice Wine, by Type USD Million (2021-2026)
Table 291. Mexico Rice Wine, by Application USD Million (2021-2026)
Table 292. Mexico Rice Wine, by Distribution Channel USD Million (2021-2026)
Table 293. Rice Wine Sales: by Type(K Liters)
Table 294. Rice Wine Sales Glutinous Rice Wine , by Region K Liters (2021-2026)
Table 295. Rice Wine Sales Millet Rice Wine , by Region K Liters (2021-2026)
Table 296. Rice Wine Sales Red Kojic Rice Wine , by Region K Liters (2021-2026)
Table 297. Rice Wine Sales Others , by Region K Liters (2021-2026)
Table 298. Rice Wine Sales: by Application(K Liters)
Table 299. Rice Wine Sales Commercial Use [Hotel, Restaurants] , by Region K Liters (2021-2026)
Table 300. Rice Wine Sales Home Use , by Region K Liters (2021-2026)
Table 301. Rice Wine Sales: by Distribution Channel(K Liters)
Table 302. Rice Wine Sales Online , by Region K Liters (2021-2026)
Table 303. Rice Wine Sales Offline , by Region K Liters (2021-2026)
Table 304. South America Rice Wine Sales, by Country K Liters (2021-2026)
Table 305. South America Rice Wine Sales, by Type K Liters (2021-2026)
Table 306. South America Rice Wine Sales, by Application K Liters (2021-2026)
Table 307. South America Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 308. Brazil Rice Wine Sales, by Type K Liters (2021-2026)
Table 309. Brazil Rice Wine Sales, by Application K Liters (2021-2026)
Table 310. Brazil Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 311. Argentina Rice Wine Sales, by Type K Liters (2021-2026)
Table 312. Argentina Rice Wine Sales, by Application K Liters (2021-2026)
Table 313. Argentina Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 314. Rest of South America Rice Wine Sales, by Type K Liters (2021-2026)
Table 315. Rest of South America Rice Wine Sales, by Application K Liters (2021-2026)
Table 316. Rest of South America Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 317. Asia Pacific Rice Wine Sales, by Country K Liters (2021-2026)
Table 318. Asia Pacific Rice Wine Sales, by Type K Liters (2021-2026)
Table 319. Asia Pacific Rice Wine Sales, by Application K Liters (2021-2026)
Table 320. Asia Pacific Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 321. China Rice Wine Sales, by Type K Liters (2021-2026)
Table 322. China Rice Wine Sales, by Application K Liters (2021-2026)
Table 323. China Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 324. Japan Rice Wine Sales, by Type K Liters (2021-2026)
Table 325. Japan Rice Wine Sales, by Application K Liters (2021-2026)
Table 326. Japan Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 327. India Rice Wine Sales, by Type K Liters (2021-2026)
Table 328. India Rice Wine Sales, by Application K Liters (2021-2026)
Table 329. India Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 330. South Korea Rice Wine Sales, by Type K Liters (2021-2026)
Table 331. South Korea Rice Wine Sales, by Application K Liters (2021-2026)
Table 332. South Korea Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 333. Taiwan Rice Wine Sales, by Type K Liters (2021-2026)
Table 334. Taiwan Rice Wine Sales, by Application K Liters (2021-2026)
Table 335. Taiwan Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 336. Australia Rice Wine Sales, by Type K Liters (2021-2026)
Table 337. Australia Rice Wine Sales, by Application K Liters (2021-2026)
Table 338. Australia Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 339. Rest of Asia-Pacific Rice Wine Sales, by Type K Liters (2021-2026)
Table 340. Rest of Asia-Pacific Rice Wine Sales, by Application K Liters (2021-2026)
Table 341. Rest of Asia-Pacific Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 342. Europe Rice Wine Sales, by Country K Liters (2021-2026)
Table 343. Europe Rice Wine Sales, by Type K Liters (2021-2026)
Table 344. Europe Rice Wine Sales, by Application K Liters (2021-2026)
Table 345. Europe Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 346. Germany Rice Wine Sales, by Type K Liters (2021-2026)
Table 347. Germany Rice Wine Sales, by Application K Liters (2021-2026)
Table 348. Germany Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 349. France Rice Wine Sales, by Type K Liters (2021-2026)
Table 350. France Rice Wine Sales, by Application K Liters (2021-2026)
Table 351. France Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 352. Italy Rice Wine Sales, by Type K Liters (2021-2026)
Table 353. Italy Rice Wine Sales, by Application K Liters (2021-2026)
Table 354. Italy Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 355. United Kingdom Rice Wine Sales, by Type K Liters (2021-2026)
Table 356. United Kingdom Rice Wine Sales, by Application K Liters (2021-2026)
Table 357. United Kingdom Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 358. Netherlands Rice Wine Sales, by Type K Liters (2021-2026)
Table 359. Netherlands Rice Wine Sales, by Application K Liters (2021-2026)
Table 360. Netherlands Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 361. Rest of Europe Rice Wine Sales, by Type K Liters (2021-2026)
Table 362. Rest of Europe Rice Wine Sales, by Application K Liters (2021-2026)
Table 363. Rest of Europe Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 364. MEA Rice Wine Sales, by Country K Liters (2021-2026)
Table 365. MEA Rice Wine Sales, by Type K Liters (2021-2026)
Table 366. MEA Rice Wine Sales, by Application K Liters (2021-2026)
Table 367. MEA Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 368. Middle East Rice Wine Sales, by Type K Liters (2021-2026)
Table 369. Middle East Rice Wine Sales, by Application K Liters (2021-2026)
Table 370. Middle East Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 371. Africa Rice Wine Sales, by Type K Liters (2021-2026)
Table 372. Africa Rice Wine Sales, by Application K Liters (2021-2026)
Table 373. Africa Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 374. North America Rice Wine Sales, by Country K Liters (2021-2026)
Table 375. North America Rice Wine Sales, by Type K Liters (2021-2026)
Table 376. North America Rice Wine Sales, by Application K Liters (2021-2026)
Table 377. North America Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 378. United States Rice Wine Sales, by Type K Liters (2021-2026)
Table 379. United States Rice Wine Sales, by Application K Liters (2021-2026)
Table 380. United States Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 381. Canada Rice Wine Sales, by Type K Liters (2021-2026)
Table 382. Canada Rice Wine Sales, by Application K Liters (2021-2026)
Table 383. Canada Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 384. Mexico Rice Wine Sales, by Type K Liters (2021-2026)
Table 385. Mexico Rice Wine Sales, by Application K Liters (2021-2026)
Table 386. Mexico Rice Wine Sales, by Distribution Channel K Liters (2021-2026)
Table 387. Rice Wine: by Type(USD/Units)
Table 388. Research Programs/Design for This Report
Table 389. Key Data Information from Secondary Sources
Table 390. Key Data Information from Primary Sources
Figure 1. Porters Five Forces
Figure 2. Supply/Value Chain
Figure 3. PESTEL analysis
Figure 4. Global Rice Wine: by Type USD Million (2015-2020)
Figure 5. Global Rice Wine: by Application USD Million (2015-2020)
Figure 6. Global Rice Wine: by Distribution Channel USD Million (2015-2020)
Figure 7. South America Rice Wine Share (%), by Country
Figure 8. Asia Pacific Rice Wine Share (%), by Country
Figure 9. Europe Rice Wine Share (%), by Country
Figure 10. MEA Rice Wine Share (%), by Country
Figure 11. North America Rice Wine Share (%), by Country
Figure 12. Global Rice Wine: by Type K Liters (2015-2020)
Figure 13. Global Rice Wine: by Application K Liters (2015-2020)
Figure 14. Global Rice Wine: by Distribution Channel K Liters (2015-2020)
Figure 15. South America Rice Wine Share (%), by Country
Figure 16. Asia Pacific Rice Wine Share (%), by Country
Figure 17. Europe Rice Wine Share (%), by Country
Figure 18. MEA Rice Wine Share (%), by Country
Figure 19. North America Rice Wine Share (%), by Country
Figure 20. Global Rice Wine: by Type USD/Units (2015-2020)
Figure 21. Global Rice Wine share by Players 2020 (%)
Figure 22. Global Rice Wine share by Players (Top 3) 2020(%)
Figure 23. Global Rice Wine share by Players (Top 5) 2020(%)
Figure 24. BCG Matrix for key Companies
Figure 25. Zhejiang Guyuelongshan Shaoxing Wine Co.,Ltd (China) Revenue, Net Income and Gross profit
Figure 26. Zhejiang Guyuelongshan Shaoxing Wine Co.,Ltd (China) Revenue: by Geography 2020
Figure 27. Kuaijishan Shaoxing Rice Wine Co.,Ltd (China) Revenue, Net Income and Gross profit
Figure 28. Kuaijishan Shaoxing Rice Wine Co.,Ltd (China) Revenue: by Geography 2020
Figure 29. Zhejiang Tapai Shaoxing Wine Co.,Ltd (China) Revenue, Net Income and Gross profit
Figure 30. Zhejiang Tapai Shaoxing Wine Co.,Ltd (China) Revenue: by Geography 2020
Figure 31. Zhejiang Jiashan Rice Wine Co.,Ltd (China) Revenue, Net Income and Gross profit
Figure 32. Zhejiang Jiashan Rice Wine Co.,Ltd (China) Revenue: by Geography 2020
Figure 33. Zhejiang Shanhao Wine Co.,Ltd (China) Revenue, Net Income and Gross profit
Figure 34. Zhejiang Shanhao Wine Co.,Ltd (China) Revenue: by Geography 2020
Figure 35. Shanghai Jinfeng Wine Co.,Ltd (China) Revenue, Net Income and Gross profit
Figure 36. Shanghai Jinfeng Wine Co.,Ltd (China) Revenue: by Geography 2020
Figure 37. Zhejiang Pagoda Brand Shaoxing Rice Wine Co Ltd (China) Revenue, Net Income and Gross profit
Figure 38. Zhejiang Pagoda Brand Shaoxing Rice Wine Co Ltd (China) Revenue: by Geography 2020
Figure 39. Kuaijishan Shaoxing Rice Wine Co., Ltd. (China) Revenue, Net Income and Gross profit
Figure 40. Kuaijishan Shaoxing Rice Wine Co., Ltd. (China) Revenue: by Geography 2020
Figure 41. Shanghai Tangjiu (Group) Co., Ltd. (China) Revenue, Net Income and Gross profit
Figure 42. Shanghai Tangjiu (Group) Co., Ltd. (China) Revenue: by Geography 2020
Figure 43. Global Rice Wine: by Type USD Million (2021-2026)
Figure 44. Global Rice Wine: by Application USD Million (2021-2026)
Figure 45. Global Rice Wine: by Distribution Channel USD Million (2021-2026)
Figure 46. South America Rice Wine Share (%), by Country
Figure 47. Asia Pacific Rice Wine Share (%), by Country
Figure 48. Europe Rice Wine Share (%), by Country
Figure 49. MEA Rice Wine Share (%), by Country
Figure 50. North America Rice Wine Share (%), by Country
Figure 51. Global Rice Wine: by Type K Liters (2021-2026)
Figure 52. Global Rice Wine: by Application K Liters (2021-2026)
Figure 53. Global Rice Wine: by Distribution Channel K Liters (2021-2026)
Figure 54. South America Rice Wine Share (%), by Country
Figure 55. Asia Pacific Rice Wine Share (%), by Country
Figure 56. Europe Rice Wine Share (%), by Country
Figure 57. MEA Rice Wine Share (%), by Country
Figure 58. North America Rice Wine Share (%), by Country
Figure 59. Global Rice Wine: by Type USD/Units (2021-2026)
Zhejiang Guyuelongshan Shaoxing Wine Co.,Ltd (China)
Kuaijishan Shaoxing Rice Wine Co.,Ltd (China)
Zhejiang Tapai Shaoxing Wine Co.,Ltd (China)
Zhejiang Jiashan Rice Wine Co.,Ltd (China)
Zhejiang Shanhao Wine Co.,Ltd (China)
Shanghai Jinfeng Wine Co.,Ltd (China)
Zhejiang Pagoda Brand Shaoxing Rice Wine Co Ltd (China)
Kuaijishan Shaoxing Rice Wine Co., Ltd. (China)
Shanghai Tangjiu (Group) Co., Ltd. (China)
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Rice Wine Market Size & Market Share Data, Latest Trend Analysis and Future Growth Intelligence Report - Forecast by Product, Analysis and Outlook from 2023 to 2030

Region: Global
OG Analysis
ID: 5801268
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Rice Wine Market Size Data, Trends, Growth Opportunities, and Restraining Factors

Rice wine market analytics and outlook by product types, applications, and other segments, the rice wine market is further detailed by splitting market size, shares, and growth outlook.

by Product (Yellow rice wine, White rice wine and Red rice wine market)

Rice Wine Market Competition, Intelligence, Key Players, winning strategies to 2030

Key companies analyzed in the research include-.

Kuaijishan Shaoxing Wine
Zhangjiagang City Xiongzheng Wine
Zhejiang Guyuelongshan Shaoxing Wine
Zhejiang Jiashan Yellow Rice Wine
Zhejiang Pagoda Brand Shaoxing Rice Wine

What's Included in the Report

Global Rice Wine market size and growth projections, 2022-2030
North America Rice Wine market size and growth forecasts, 2022-2030 (United States, Canada, Mexico)
Europe market size and growth forecasts, 2022-2030 (Germany, France, United Kingdom, Italy, Spain)
Asia-Pacific Rice Wine market size and growth forecasts, 2022-2030 (China, India, Japan, South Korea, Australia)
Middle East Africa Rice Wine market size and growth estimate, 2022-2030 (Middle East, Africa)
South and Central America Rice Wine market size and growth outlook, 2022-2030 (Brazil, Argentina, Chile)
Rice Wine market size, share and CAGR of key products, applications, and other verticals, 2022-2030
Short-and long-term Rice Wine market trends, drivers, challenges, and opportunities
Rice Wine market insights, Porter’s Five Forces analysis
Profiles of 5 leading companies in the industry-overview, key strategies, financials, product portfolio and SWOT analysis
Latest market news and developments

Key Questions Answered in This Report:

What is the current Rice Wine market size at global, regional, and country levels?
What is the market penetration of different types, Applications, processes/technologies, and distribution/sales channels of the Rice Wine market?
What will be the impact of economic slowdown/recession on Rice Wine demand/sales in 2023, 2024?
How has the global Rice Wine market evolved in past years and what will be the future trajectory?
What are the post-COVID changes, impact of growing inflation, Russia-Ukraine war on the Rice Wine market forecast?
What are the Supply chain challenges for Rice Wine?
What are the potential regional Rice Wine markets to invest in?
What is the product evolution and high-performing products to focus in the Rice Wine market?
What are the key driving factors and opportunities in the industry?
Who are the key players in Rice Wine market and what is the degree of competition/Rice Wine market share?
What is the market structure/Rice Wine Market competitive Intelligence?

Available Customizations

Some of the customization requests are as mentioned below -.

Segmentation of choice - Our clients can seek customization to modify/add a market division for types/applications/end-uses/processes of their choice.
Rice Wine Pricing and Margins Across the Supply Chain, Rice Wine Price Analysis/International Trade Data/Import-Export Analysis, Supply Chain Analysis, Supply - Demand Gap Analysis, PESTLE Analysis, Macro-Economic Analysis, and other Rice Wine market analytics
Processing and manufacturing requirements, Patent Analysis, Technology Trends, and Product Innovations
Further, the client can seek customization to break down geographies as per their requirements for specific countries/country groups such as South East Asia, Central Asia, Emerging and Developing Asia, Western Europe, Eastern Europe, Benelux, Emerging and Developing Europe, Nordic countries, North Africa, Sub-Saharan Africa, Caribbean, The Middle East and North Africa (MENA), Gulf Cooperation Council (GCC) or any other.
Capital Requirements, Income Projections, Profit Forecasts, and other parameters to prepare a detailed project report to present to Banks/Investment Agencies.
Customization of up to 10% of the content can be done without any additional charges.

Additional support

All the data presented in tables and charts of the report is provided in a separate Excel document
Print authentication allowed on purchase of online versions
10% free customization to include any specific data/analysis to match the requirement
7 days of analyst support
Rice And Rice Products

Global Rice Market 2023-2027

 Report
December 2022

Global Wine Market 2023-2027

Chinese Rice Wine Market Outlook and Growth Forecast 2023-2030: Emerging Trends and Opportunities, Global Market Share Analysis, Industry Size, Segmentation, Post-COVID Insights, Driving Factors, Statistics, Companies, and Country Landscape

China, Global

Global Cooking Wine Market by Type (Dessert Wine, Red Wine, Rice Wine), Distribution Channel (Offline, Online), Application - Forecast 2023-2030

October 2023

Wine in China

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PRODUCT FORMAT

Coverage: Rice Wine Market covers analysis By Packaging Type (Bottles, Cans); Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

Publication Month : Nov 2023

Report Code : TIPRE00020201
Category : Food and Beverages
Status : Upcoming
No. of Pages : 150
Description
Table of content
Research Methodology
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Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered

This text is related to segments covered.

Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
Validates and strengthens in-house secondary research findings
Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

Industry participants: VPs, business development managers, market intelligence managers and national sales managers
Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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Market Dynamics
Competitive Analysis and Assessment
Define Business Strategies
Market Outlook and Trends
Market Size and Share Analysis
Growth Driving Factors
Future Commercial Potential
Identify Regional Growth Engines

Wine - Philippines

Philippines
Revenue in the Wine market amounts to US$129.8m in 2023. The market is expected to grow annually by 2.65% (CAGR 2023-2028).
In global comparison, most revenue is generated in the United States (US$37,220m in 2023).
In relation to total population figures, per person revenues of US$1.11 are generated in 2023.
In the Wine market, volume is expected to amount to 10.2m L by 2028. The market for Wine market is expected to show a volume growth of -1.1% in 2024.
The average volume per person in the Wine market is expected to amount to 0.09L in 2023.

Key regions: India , United Kingdom , United States , China , Philippines

Definition:

The Wine segment contains alcoholic beverages derived from fermented grapes.

The Wine segment is divided into the following subsegments:

The Still Wine subsegment refers to wine without the addition of carbon dioxide. This subsegment also contains additional information regarding red wine, white wine, and rosé wine.
The Sparkling Wine subsegment refers to wine with the addition of carbon dioxide.
The Fortified Wine subsegment refers to wine that has been strengthened with added alcohol.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to the whole population.

The market only covers at-home sales (e.g., sales via supermarkets, hypermarkets, convenience stores). Out-of-home sales (e.g., sales in hotels, restaurants, bars) are only shown as a separate box in the aggregated Alcoholic Drinks market. All prices include all sales and consumption taxes and are valued at consumer prices.

Grape Wine, such as Red Wine
Sparkling Wine, such as Champagne
Fortified Wine, such as Sherry

out-of-scope

Other Fruit Wines, such as Cider or Perry
Non-Alcoholic Wine

Alcoholic Drinks

Alcoholic Beer
Non-Alcoholic Beer
Liqueurs & Other Spirits
Sparkling Wine
Fortified Wine
Cider, Perry & Rice Wine
Hard Seltzer
Analyst Opinion

The Wine market in Philippines has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences: In recent years, there has been a noticeable shift in customer preferences towards wine in the Philippines. Traditionally, the country has been known for its preference for beer and spirits. However, with the increasing exposure to international cuisines and the influence of Western culture, Filipinos are now developing a taste for wine. Wine is seen as a sophisticated and elegant beverage, and consumers are increasingly choosing it for special occasions and social gatherings. Trends in the market: One of the key trends in the wine market in the Philippines is the growing demand for imported wines. As the local wine industry is still in its nascent stage, consumers often look to imported wines for their quality and variety. Wines from countries such as France, Italy, Spain, and Australia are particularly popular among Filipino consumers. This trend is expected to continue as consumers become more knowledgeable about different wine regions and grape varieties.Another trend in the market is the rise of online wine retailers. With the increasing popularity of e-commerce in the Philippines, more and more consumers are turning to online platforms to purchase their favorite wines. Online retailers offer a wide selection of wines, often at competitive prices, and provide the convenience of doorstep delivery. This trend has been further accelerated by the COVID-19 pandemic, as consumers have increasingly embraced online shopping. Local special circumstances: The Philippines has a unique cultural and social landscape that influences the wine market. The country is known for its vibrant food culture, with a wide variety of cuisines and flavors. Wine is often seen as a complement to these diverse culinary experiences, and consumers are increasingly pairing it with their meals. Additionally, the growing middle class in the Philippines has led to an increase in disposable income, allowing more consumers to afford and appreciate wine. Underlying macroeconomic factors: Several macroeconomic factors have contributed to the growth of the wine market in the Philippines. The country's strong economic growth in recent years has led to an increase in disposable income, allowing consumers to spend more on luxury goods such as wine. Additionally, the growing tourism industry in the Philippines has attracted international visitors who bring with them a taste for wine. This has further fueled the demand for wine in the country.In conclusion, the Wine market in Philippines is experiencing growth due to changing customer preferences, the rise of online wine retailers, local special circumstances such as the vibrant food culture, and underlying macroeconomic factors such as strong economic growth and increasing tourism.

Methodology

Data coverage: The data encompasses B2C enterprises. The data only covers at-home sales (e.g., sales via supermarkets, hypermarkets, convenience stores). All prices include all sales and consumption taxes and are valued at consumer prices.

Modeling approach: Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts: In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes: The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

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Winery Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their wineries. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through awinery business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your winery as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a winery, or grow your existing winery, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your winery in order to improve your chances of success. Your winery business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Wineries

With regards to funding, the main sources of funding for a winery are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a winery is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a winery. They might consider funding a winery with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.

Finish Your Business Plan Today!

How to write a business plan for a winery.

If you want to start a winery or expand your current one, you need a business plan. Below are links to each section of your winery business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of winery you are operating and the status; for example, are you a startup, do you have a winery that you would like to grow, or are you operating a network of wineries.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the winery industry. Discuss the type of winery you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of winery you are operating.

For example, you might operate one of the following types of wineries:

Vineyard wineries: these are traditional wineries with acres of land used to grow and harvest grapes for wine.
Destination winery: this type of winery emphasizes location and experience and is typically situated in a scenic area.
Urban wineries: an increasingly popular winery where grapes are shipped into an urban venue and wine is made in-house.

In addition to explaining the type of winery you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

When and why did you start the business?
What milestones have you achieved to date? Milestones could include placement goals you’ve reached, number of new contracts, etc.
Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the winery business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the winery industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of yourwinery business plan:

How big is the winery industry (in dollars)?
Is the market declining or increasing?
Who are the key competitors in the market?
Who are the key suppliers in the market?
What trends are affecting the industry?
What is the industry’s growth forecast over the next 5 – 10 years?
What is the relevant market size? That is, how big is the potential market for your winery? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of yourwinery business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: professional women, college students, event planners, couples, and bridal parties.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of winery you operate. Clearly college students would want different service options, and would respond to different marketing promotions than bridal parties, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most wineries primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other wineries.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes wine bars, liquor stores, and wine subscription services. You need to mention such competition to show you understand that not everyone interested in purchasing or tasting wine will go to a winery.

With regards to direct competition, you want to detail the other wineries with which you compete. Most likely, your direct competitors will be wineries located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

What types of customers do they serve?
What types of wine do they offer?
What is their pricing (premium, low, etc.)?
What are they good at?
What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

Will you provide superior products?
Will you provide products or services that your competitors don’t offer?
Will you make it easier for customers to access your wine?
Will you provide better customer service?
Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For awinery business plan, your marketing plan should include the following:

Product: in the product section you should reiterate the type of winery that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to a winery, will you provide catering, food menus, or special event services?

Price: Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Place: Place refers to the location of your winery. Document your location and mention how the location will impact your success. For example, is your winery located in a tourist-heavy area or is it near a busy retail district, etc. Discuss how your location might provide a steady stream of customers.

Promotions: the final part of your winery marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

Advertising in local papers and magazines
Reaching out to local websites
Social media marketing
Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your winery, including all facets of the winemaking process, tank cleaning, tasting preparation, and logbook maintenance.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000 th customer, or when you hope to reach $X in revenue. It could also be when you expect to grow your client database to X amount or launch in a new location.

Management Team

To demonstrate your winery’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience working in vineyards or with wine. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing wineries or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you sell 50 bottles per day or 100? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $100,000 on building out your winery, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a restaurant approached you with a $100,000 contract to provide wine for their wine list. Let’s further assume the contract would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for grapes/supplies, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180-day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a winery business:

Location build-out including design fees, construction, etc.
Cost of equipment like cultivation equipment, fermentation tanks, and temperature control systems
Payroll or salaries paid to staff
Business insurance
Taxes and permits
Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your winery blueprint or location lease.

Putting together a business plan for your winery is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the winery industry, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful winery.

Winery Business Plan FAQs

What is the easiest way to complete my winery business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Winery Business Plan.

What Is the Goal of a Business Plan's Executive Summary?

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Wine Business Plan Template & Guidebook

For those looking to enter the lucrative wine business, having a comprehensive plan is essential. The #1 Wine Business Plan Template & Guidebook offers a comprehensive, step-by-step guide to crafting a measurable strategy to successfully launch and grow your wine business. With easy-to-follow instructions and tips, it provides the tools and resources needed to create a plan that will set you up for success.

Get worry-free services and support to launch your business starting at $0 plus state fees.

How to Start a Profitable Wine Business [11+ Steps]
10+ Best & Profitable Wine Business Ideas [2023]
25 Catchy Wine Business Names:
List of the Best Marketing Ideas For Your Wine Business:

How to Write a Wine Business Plan in 7 Steps:

1. describe the purpose of your wine business..

The first step to writing your business plan is to describe the purpose of your wine business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a wine business:

Our purpose is to provide high quality wines that reflect the terroir of the region in which each wine originates, while providing customers with an informed experience of discovery and enjoyment.

2. Products & Services Offered by Your Wine Business.

The next step is to outline your products and services for your wine business.

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

What is my business?
What are the products and/or services that I offer?
Why am I offering these particular products and/or services?
How do I differentiate myself from competitors with similar offerings?
How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your wine business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals.

A good marketing plan for your wine business includes the following elements:

Target market

Who is your target market?
What do these customers have in common?
How many of them are there?
How can you best reach them with your message or product?

Customer base

Who are your current customers?
Where did they come from (i.e., referrals)?
How can their experience with your wine business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

How does it work, what features does it have, and what are its benefits?
Can anyone use this product or service regardless of age or gender?
Can anyone visually see themselves using this product or service?
How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

Which companies are competing with yours today (and why)?
Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
What specific advantages does each competitor offer over yours currently?

Marketing channels

Which marketing channel do you intend to leverage to attract new customers?
What is your estimated marketing budget needed?
What is the projected cost to acquire a new customer?
How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations.

In it, you should list:

The equipment and facilities needed
Who will be involved in the business (employees, contractors)
Financial requirements for each step
Milestones & KPIs
Location of your business
Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a wine business?

A valid liquor license
Adequate storage space and supplies, such as cooling equipment and racks
Professional shipping equipment and boxes
Labels, bottles, corks, and other packaging materials
Marketing materials, such as brochures or business cards.
Computer systems for inventory tracking and accounting

5. Management & Organization of Your Wine Business.

The second part of your wine business plan is to develop a management and organization section.

This section will cover all of the following:

How many employees you need in order to run your wine business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Wine Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a wine business varies based on many different variables, but below are a few different types of startup costs for a wine business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your wine business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your wine business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses.

Here are some steps you can follow to devise a financial plan for your wine business plan:

Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Wine Business Plans:

Why do you need a business plan for a wine business.

A business plan is an important tool for any business, including a wine business. A business plan helps you to define your vision, create a strategy for achieving that vision, and map out how to implement it. It provides a road map of your objectives and how you plan to get there. A business plan also serves as a valuable reference for potential partners and investors, providing them with an understanding of the wine business and how it is positioned in the marketplace. Additionally, a well-crafted business plan can help you gain access to capital for expansion or development purposes.

Who should you ask for help with your wine business plan?

The best person to ask for help with a wine business plan is an experienced entrepreneur or small business advisor familiar with the wine industry. It is also a good idea to seek out a mentor in the wine industry who can provide valuable advice and insight. Additionally, working with a consultant who has experience in developing successful business plans can be very beneficial.

Can you write a wine business plan yourself?

Yes, it is possible to write a wine business plan yourself; however, it is recommended to consult a professional business advisor or other experienced individuals. Writing a business plan can be a daunting task, and having an experienced individual who can provide advice and guidance throughout the process can be invaluable. Additionally, developing a plan that takes into account the competition, local regulations, and all other aspects of running a wine business, can help ensure success in the long run.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Nextech Grain Processing & Engineering Solutions Pvt. Ltd.

Formerly Nextech Solutions

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A Comprehensive Guide to Starting a Successful Rice Mill Business

Introduction

Are you looking to enter the agricultural industry with a lucrative business idea? Look no further than starting your own rice mill. Rice is a staple food for millions of people. Worldwide and the demand for high-quality rice continues to grow. Starting a successful rice mill business can be challenging. But with the right plan and equipment, it can also be incredibly rewarding. In this full guide, we’ll take you through everything. You need to know about starting and running a profitable rice milling business. From creating a solid business plan to marketing your brand effectively. We’ve got you covered. So let’s dive in and learn how you can become an expert in the booming world of rice mills.

Rice Milling Business Plan

To start a successful rice milling business, it is crucial to have a well-planned and comprehensive business plan. A good rice milling business plan should include the market analysis, financial projections, production process, marketing strategy and management structure.

Market analysis involves researching the current demand and supply of rice in your target market. This will assist you in estimating your venture’s potential profitability. You may also find out who your rivals are and how they operate.

Financial projections are essential for securing funding from investors or loans from banks. It includes forecasting revenue, expenses and profits for at least three years based on realistic assumptions.

The production process section outlines step-by-step procedures involved in transforming paddy into polished rice ready for consumption. You should consider factors such as quality control measures to ensure that your final product meets customer expectations.

Marketing strategy identifies how you will promote your products to reach potential customers effectively. This may include advertising campaigns or partnerships with local supplier or retailers.

Designing an efficient management structure ensures smooth operations throughout all aspects of the business while minimizing costs wherever possible. Remember that having a detailed Rice Milling Business Plan is critical when it comes to starting this type of enterprise successfully!

Rice Mill Equipment

Rice mill equipment is crucial for the success of your rice milling business. It’s essential to choose the right type of machinery that suits your needs and budget.

You need to decide on the scale of your business and select equipment accordingly. Small-scale mills can function with basic machines such as a husker, polisher, destoner, and grader. However, larger mills require more advanced machinery like paddy separators, whitening machines, color sorters, and packaging machines.

Ensure that the quality of your equipment is top-notch to minimize free time due to breakdowns or repairs. Find manufacturers who stand behind their goods with warranties.

Consider the power source required for each piece of machinery based on its size and capacity. Some may require electricity while others run on diesel engines.

Proper maintenance routines are critical in keeping your rice mill equipment running efficiently throughout its lifespan. Regular cleaning and lubrication help prevent wear and tear.

In summary,Rice Mill Equipment plays an important role in ensuring that grains are properly processed before they reach consumers’ tables or kitchens.

This makes it extremely important that you invest in high-quality Rice Mill Equipment from reputable manufacturers with a solid reputation for providing reliable products at reasonable prices.

Rice Mill Feasibility Study

A feasibility study is a crucial step in starting any business, including a rice mill. It helps to determine the viability and profitability of the rice mill project before investing your time, money and resources.

The first thing you should consider when conducting a feasibility study for a rice mill business is the demand for rice in your target market. You need to research on how much rice people consume in that area, what types of rice they prefer, and if there are enough suppliers to meet the demand.

Another important aspect to consider is the cost involved in setting up your own rice mill. This includes purchasing or leasing land, buying equipment such as dehuskers and polishers, hiring laborers and technicians among other expenses. You must also factor in potential risks like natural disasters that can damage crops or machinery.

It’s also essential to analyze your competition – other existing rice mills operating within your chosen location. Determine their strengths and weaknesses so you can learn from them while developing strategies unique enough for an edge over competitors.

Lastly but not leastly , it’s vital you create financial projections based on realistic assumptions about revenue streams (such as wholesale vs retail sales), production costs (including raw materials) as well as fixed costs like rent or salaries etc. This will help gauge whether building a Rice Mill from scratch really makes sense economically speaking

How to Start a Rice Mill Business With Nextech ?

Starting a rice mill business can be daunting, but with the right partner, it can also be rewarding. That’s where Nextech comes in – as your trusted rice mill consultant and equipment supplier.

We help you define your business plan by conducting a feasibility study to determine the viability of your venture. This includes analyzing market demand and competition, identifying potential challenges and opportunities, and developing strategies for success.

Once you have a solid plan in place, we provide customized solutions to meet your specific needs. Our state-of-the-art rice milling equipment is designed for maximum efficiency, productivity and profitability. We offer everything from paddy cleaners to whitening machines to grading systems.

We also offer installation services by our expert engineers. who ensure that every component is properly installed and functioning optimally before handing over the project to you.

But our support doesn’t end there – we provide ongoing maintenance services throughout the life cycle of your machinery ensuring smooth operations at all times.

Furthermore, as a full-service provider we don’t just stop at supplying you with the best technology available. We also offer marketing plans so that once production begins there are already customers waiting for delivery of their orders!

In essence working with Nextech ensures that not only do you have access to cutting-edge, technology but also expert advice. How best utilize it while minimizing operational costs!

Rice Mill Marketing Plan

Marketing is an essential component of any business, and the rice milling industry is no exception. Without effective marketing strategies, your rice mill business may not attract enough customers to generate revenue.

To develop a successful marketing plan for your rice mill business, you need to identify your target market and understand their needs. It would help if you also defined what makes your product unique from others in the market.

One way to reach potential customers is by creating a website that showcases your products and services. You can also use social media platforms such as Facebook, Twitter, Instagram or LinkedIn to promote your brand.

Another effective strategy is advertising through local newspapers or radio stations. Targeting specific demographics within the community where you operate. You could offer promotions like discounts on bulk purchases of rice grains or free samples as incentives for first-time buyers.

You should consider participating in trade shows and exhibitions related to agriculture or food processing industries. These events provide excellent opportunities to showcase your products directly to potential clients and network with other players in the industry.

Customer feedback can be invaluable when it comes to improving both product quality and service delivery. So don’t hesitate always asking for feedback from satisfied customers either through surveys or reviews online.

Starting a rice mill business may seem daunting at first. But with the right tools and plan in place, it can be a rewarding venture. Conducting thorough market research and creating a solid business plan are essential steps to ensuring success in this industry.

Investing in high-quality equipment and hiring experienced professionals will also help your rice mill business thrive, Moreover. By implementing effective marketing, strategies and fostering strong relationships with customers. You can pave the way for long-term success.

If you’re considering starting a rice mill business or need guidance on how to take your existing operation to the next level. Working with a reputable consultant like Nextech is highly recommended. With their expertise and support. You’ll have access to valuable resources that can enhance every aspect of your business.

Remember that patience and persistence are key when it comes to starting any new venture. With the application of these tips for success and a steadfast commitment to delivering quality products and services. Your rice mill business undoubtedly possesses the potential for remarkable achievements.

Winery Business Plan Template

Winery business plan.

You’ve come to the right place to create your Winery business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Wineries.

Below is a template to help you create each section of your Winery business plan.

Executive Summary

Business overview.

Great Grape Winery is a new wine producer and tasting room located in the heart of Walla Walla, Washington’s wine country. The company is founded by Nicholas Perez, an experienced winemaker who has been making wine for nearly two decades, and his wife, Angela, an operations director with a Master’s degree in Business Administration. Together, Nicholas and Angela have the expertise and education needed to start their new company, Great Grape Winery. Nicholas is confident that his ability to effectively manage the winemaking process, combined with Angela’s top-notch management skills, will allow them to run a profitable winery. The couple plans on recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running a winery – winemaking, sales, marketing, quality control, and financial reporting.

Great Grape Winery will offer locally produced, high-quality fine wine for the wine connoisseur and the novice alike. Great Grape will be a one-stop shop for wine enthusiasts to purchase everything they need for hosting their own gathering featuring Great Grape’s fine wines, from bread and cheese selected specifically to accompany certain types of wine to the wine glasses and accessories needed to create an elegant presentation. Great Grape Winery will be the ultimate choice in Walla Walla for its picturesque views and high-quality wines. The winery will offer wine tasting, winery tours, and a chic outdoor seating area to meet up with friends or relax with a glass of wine.

Product Offering

The following are the products that Great Grape Winery will provide:

Cabernet Sauvignon
Cabernet Franc
Wine glasses
Wine glass charms
Wine holders

Customer Focus

Great Grape Winery will target all individuals over the age of 21. The winery will target tourists and Walla Walla locals. Great Grape will also target a range of wine drinkers, from wine connoisseurs to novices. No matter the client, Great Grape Winery will deliver the best communication, service, and high-quality wine.

Management Team

Great Grape Winery will be owned and operated by Nicholas and Angela Perez. Nicholas will be in charge of the winemaking process and oversee all production staff. Angela Perez will be the Operations Director and manage the tasting room, sales staff, and customer relations.

Nicholas Perez is a graduate of the University of California with a Bachelor’s degree in Viticulture. He has been working at a winery in California for nearly two decades as a winemaker. Now, he wants to bring his winemaking expertise to the Walla Walla, Washington wine country.

Angela Perez is a seasoned operations director with over eight years of experience overseeing the operations for a small winery. Angela has a Master’s degree in Business Administration and is known for her keen attention to detail, organization, and efficiency.

Success Factors

Great Grape Winery will be able to achieve success by offering the following competitive advantages:

Highly qualified team of winemakers, wine tasters, and experts on wine selection and pairing work side by side with friendly and knowledgeable sales and tasting room staff to ensure each customer receives personalized and attentive service and gets all of their questions answered.
Great Grape sells its wine, food products, and wine accessories in-store and online, giving customers more flexibility in the way they can shop. The company will also have a monthly wine club subscription so customers never have to worry about running out of wine or missing out on new products.
Great Grape Winery offers competitive pricing. The winery works with local suppliers and uses a cost-effective packaging process that allows the company to save money. This savings is then passed on to the customers.

Financial Highlights

Great Grape Winery is seeking $600,000 in debt financing to launch its winery. The funding will be dedicated towards securing and building out the facility and towards purchasing equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing expenses. The breakout of the funding is below:

Facility build-out: $300,000
Equipment, supplies, and materials: $120,000
Three months of overhead expenses (payroll, rent, utilities): $150,000
Marketing costs: $20,000
Working capital: $10,000

Company Overview

Who is great grape winery.

Great Grape Winery is a newly established winery located in the heart of Walla Walla, Washington’s wine country. Great Grape will be the ultimate choice for its picturesque views and high-quality wines. The winery will offer locally produced, high-quality fine wine for the wine connoisseur and the novice alike. Great Grape will be a one-stop shop for wine enthusiasts. Customers can purchase everything they need to host their own gathering featuring Great Grape’s fine wines, from breads and cheeses that pair perfectly with the Great Grapes wine selection to elegant wine glasses and accessories. The winery will offer wine tasting, winery tours, and a chic outdoor seating area where customers can meet up with friends or relax with a glass of wine.

Great Grape Winery will employ a team of professionals who are highly qualified and experienced in winemaking, selection, and pairing. Great Grape Winery ensures that every customer that walks through the door receives exceptional customer service.

Great Grape Winery History

Great Grape is owned and operated by Nicholas and Angela Perez. Nicholas is an experienced winemaker who has a Viticulture degree from the University of California. Now, he wants to bring his winemaking expertise to Walla Walla’s wine country. Angela is a seasoned operations director with over eight years of experience overseeing the operations for a small winery. Together, they have begun to set up the business. Initial steps such as registering the business and securing all necessary permits and licenses have been completed.

Since incorporation, Great Grape Winery has achieved the following milestones:

Registered Great Grape Winery, LLC to transact business in the state of Washington.
Secured all required licenses and permits to open a winery in Walla Walla, Washington.
Has a contract in place at the facility that will become the winery and tasting room.
Reached out to numerous local vineyards to advise them on the upcoming winery in order to start getting supplier contracts.
Began recruiting a staff of accountants, marketing and sales associates, winemakers, and tasting room personnel to work at Great Grape Winery.

Great Grape Winery Services

Wine Tasting Services & Events

Industry Analysis

The global wine market was estimated to be $417.85B in 2020 and is forecasted to increase at a compound annual growth rate (CAGR) of 6.4% between 2021 and 2028. The segment of wine that had the largest share of the market in 2020 was table wine, with 84% market share. This type of wine is quite popular due to being relatively inexpensive and easily accessible. While less popular than table wine, sparkling wine is expected to gain market share between 2021 and 2028 as more people around the world, and particularly in the U.S., favor spritz beverages.

In the United States, the millennial age group drinks the most wine. Approximately 24% of wine consumers in the country belong to this demographic. Moreover, 28% of younger millennials drink wine on a daily basis. Trends in the wine market that appeal to millennials include small batch wines, natural wines, sparkling wines, lower-alcohol wines, and sustainable or biodynamic wines. Industry operators can maintain a competitive advantage by offering unique flavors, affordable and accessible products, and catering to the millennial demographic.

Customer Analysis

Demographic profile of target market.

The precise demographics for Walla Walla, Washington are:

Customer Segmentation

Great Grape will primarily target the following customer profiles:

Millennial age group
Gen Z who are over the age of 21
Boomer age group
Wine connoisseurs
Walla Walla locals
Walla Walla tourists
Wine novices

Competitive Analysis

Direct and indirect competitors.

Great Grape Winery will face competition from other companies with similar business profiles. A description of each competitor company is below.

Valley Winery

Valley Winery makes fine wines from locally sourced grapes. Located in Walla Walla, Valley Winery is able to save on shipping costs by using local suppliers. The winery’s list of services includes wine tasting, winery tours, and private event hosting. Valley Winery makes a range of wines including white, reds, and dessert wines.

Valley Winery promises to deliver the highest quality products at reasonable prices. The winery follows a strict quality control process and only uses the best grapes for its wines. Valley Winery’s team of experienced winemaking professionals assures the wine is made with the best of care. Customers are guaranteed to love the company’s fine wines and if they don’t like a particular wine, the company will offer another type of wine at no additional cost or provide a refund.

Hilly Valley Winery

Hilly Valley Winery in Walla Walla, Washington provides outstanding wines for the pickiest wine connoisseurs. Hilly Valley Winery offers classic wines including Cabernet Sauvignon, Pinot Noir, and Syrah. The owners of Hilly Valley Winery come from a family of winemaking professionals so they understand how fine wine should be produced. The winery also boasts a small cafe where customers can relax with some wine and cheese. On weekends, the winery hosts wine tasting events and tours of the production facility.

Winning Wine

Winning Wine is a trusted Walla Walla winery that provides superior wines, breads, and cheeses for wine enthusiasts in the area. Winning Wine uses organic grapes processed through sustainable methods to ensure a green operation. The winery hosts special events, tours, and winemaking classes. Customers can purchase wine accessories in addition to fine wine while in the tasting room. Winning Wine’s fine wines sell for premium prices due to the company’s use of hand-picked grapes and sustainable production methods.

Competitive Advantage

Great Grape Winery will be able to offer the following advantages over their competition:

Great Grape Winery works with local suppliers and uses a cost-effective packaging process that allows the company to save money.

Marketing Plan

Brand & value proposition.

Great Grape Winery will offer the unique value proposition to its customers:

Friendly and knowledgeable employees ensure each customer receives personalized and attentive service and gets all of their questions answered.

Promotions Strategy

The promotions strategy for Great Grape Winery is as follows:

Word of Mouth/Referrals

Nicholas Perez has built a reputation over the years for producing exceptional wine. Many former customers have expressed great enthusiasm for the new winery and have expressed excitement over trying out the wine selection. Great Grape Winery will give customers discounts for referring their friends and families and spreading the word about the new establishment.

Professional Associations and Networking

Great Grape Winery will become a member of professional associations such as the American Society for Enology and Viticulture, the American Wine Society, and the Washington State Wine Commission. Nicholas and Angela will focus their networking efforts on expanding their customer and supplier networks.

Print Advertising

Great Grape Winery will invest in professionally designed print ads to display in programs or flyers at industry networking events, in Walla Walla tourism magazines, in wine trade publications, and in direct-mailers.

Website/SEO Marketing

Great Grape Winery will create and maintain an attractive, well-designed website. The website will be well organized, informative, and list all of the wines and other products currently available at Great Grape. The website will also include a regularly updated blog with interesting and educational articles about wine.

The company’s marketing director will manage Great Grape’s website presence with SEO marketing tactics so that when someone searches for “Walla Walla winery” or “winery near me”, Great Grape Winery will be listed at the top of the search results.

Social Media Marketing

The company will maintain an active presence on various social media platforms including LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. The marketing director will post new content to these accounts multiple times throughout the week to keep the brand fresh in followers’ minds.

Email Marketing

Great Grape Winery will send email newsletters and promotional offers to customers who subscribe. The newsletter will provide informative content and the promotional offers will help drive traffic to the winery and the online shop.

The pricing of Great Grape Winery will be competitive so customers feel they receive value when purchasing wine from the company.

Operations Plan

The following will be the operations plan for Great Grape Winery.

Operation Functions:

Nicholas Perez will be the Co-owner and Lead Winemaker. He will oversee the winemaking process and winemaking personnel.
Angela Perez – Co-owner and Operations Manager who will manage the day-to-day operations of the winery, tasting room, sales staff, and customer relations.
Justin Lee – Bookkeeper/Accountant who will provide all budgeting, accounting, tax payments, and monthly financial reporting for the company.
Brenda Moore – Marketing Director who will implement the marketing plan for Great Grape.
Larry White – Inspection and Maintenance Director who will provide all maintenance on the equipment and internal quality control inspections for the winery.

Milestones:

Great Grape Winery will have the following milestones completed in the next six months.

10/1/2022 – Finalize contract to lease the facility.

10/15/2022 – Finalize personnel employment contracts for the Great Grape Winery team.

11/1/2022 – Finalize contracts with grape suppliers and begin the winemaking process.

1/15/2023 – Begin networking at industry events and implement the marketing campaign.

2/1/2023 – Great Grape Winery opens for business.

Financial Plan

Key revenue & costs.

The revenue drivers for Great Grape Winery are the winery fees charged to customers in exchange for wine products. The company’s price range for its fine wines is $15-$50 per bottle.

The cost drivers will be the overhead costs required in order to staff a winery and the grapes that will be made into wine. The expenses will be the payroll cost, rent, utilities, winemaking supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

Number of cases of wine produced per year: 6,000
Average fees per month: $60,000
Facility lease per year: $200,000

Financial Projections

Income statement, balance sheet, cash flow statement, winery business plan faqs, what is a winery business plan.

A winery business plan is a plan to start and/or grow your winery business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your winery business plan using our Winery Business Plan Template here .

What are the Main Types of Winery Businesses?

There are a number of different kinds of winery business , some examples include: Estate Winery, Farmstead Winery, and Custom Crush Winery.

How Do You Get Funding for Your Winery Business Plan?

Winery businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Winery Business?

Starting a winery business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Winery Business Plan - The first step in starting a business is to create a detailed vineyard business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your winery business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your winery business is in compliance with local laws.

3. Register Your Winery Business - Once you have chosen a legal structure, the next step is to register your winery business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your winery business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Winery Equipment & Supplies - In order to start your winery business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your winery business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful winery business and starting a winery business plan :

How to Start a Winery Business

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Rice Retailing Business Plan | Ultimate Guide In 2023

Rice consumption has shown a clear increase over the years. In the last years of 2021/2022, 520 million metric tons of rice was consumed globally. Rice being the celebrity of the food and beverage industry, is one of the most famous ventures since the ancient times and is all time in demand. As rice is a staple food, the rice retailer business provides a certain security to the investor or entrepreneur. In this article we will discuss what makes the rice retailer business a good idea and what are the few nitty-gritties that are needed, including marketing strategy for rice business, and developing an informed rice retailing business plan. Along with this we will understand what are the few pointers from a sample project proposal for rice retailing that you could incorporate in your rice business plan.

The agriculture sector is a vital part of the economy and is highly emphasized by the government. It is not only in a constant demand but also in high supply which works in the benefit of an entrepreneur in the rice retailer business. Being in this venture also has additional benefits as it is relatively easy to start and requires minimal investment. Thus, generating a good net profit for the retailer.

Also Read: How To Start A Land Clearing Business? 11 Steps {Ultimate Guide}

Table of Contents

Things to keep in mind before starting the business:

Investment and resources : You should have enough collection of capital and resources that you need for your rice business.
Acquire License : You would have to generate a government approved license that legitimizes your business and allows you to run your business smoothly.
Gather Equipment : According to the rules of your license you would need proper equipment of a certain standard. Price tags, calibrated weights etc.
Storage unit : One look out in the rice industries is the issue of storage, the rice tends to spoil in three months. Along with this the rice gets eaten by insects and bugs. You would need a well-structured storage unit and invest in disinfectants. Here you can take advice from other sample project proposal for rice retailing and also from your supplier.
Determine your target market : You need to identify who your potential customers are. Are they households, restaurants, or small convenience stores? Knowing your target market will help you come up with a business plan and marketing strategy.
Look for a reliable supplier : You would need to find a supplier who can provide you with good quality rice at a reasonable price. It’s important to build a good relationship with your supplier to ensure a steady supply of rice.
Choose a strategic location : The rice retailing business should be located in an area where there is high foot traffic. A location near a market or a busy street is ideal.
Set your prices : You should set your prices competitively. Do some research on the prices of rice in your area and make sure that your prices are reasonable.
Promote your business : You need to get the word out about your rice retailing business. You can use flyers, social media, or even word of mouth to promote your business.

Before starting any venture, planning the above points is of key importance.

Also Read: How To Start A Custom Car Shop? {Ultimate Guide}

Here are few Steps that are needed to Develop a Concrete Rice Business Plan –

1. conduct market research and form marketing strategy for rice business –.

Conducting a Market research involves gauging of the rice market in your area. You are to understand the demand of different types of rice, the number of suppliers, the demographic of potential customers and a thorough knowledge about the competition. This is where the competition’s sample project proposal for rice retailing would come in handy and help you create a marketing strategy.

2. Create Business Objectives

Your rice business plan would need a clear set of objectives. Concise, achievable and smart objective and goals work as a guideline onto which further operations are done.

3. Target Market

The rice retailing business plan depends on identifying your target customers, including their demographics, their preferred location, monetary status and purchase habits. And finally incorporating them in marketing strategy for rice business.

4. Unique Selling Proposition (USP)

Create a strategy that sets you apart from your competitors and attracts customers. After developing a unique selling proposition showcase it in your rice business plan. In order to develop a well rounded USP you can use the competitor’s sample project proposal for rice retailing and stand apart from the crowd.

5. Pricing Strategy

One of the pointers of how you can price your rice products that leads to the most net profit is by using an already well researched pricing strategy. For example, D-Mart became a famous retail store in India by using Everyday Low Price Strategy – EDLP which worked for the Indian market and gained high profit.

6. Marketing Plan

Create a detailed advertising statement that markets and promotes your rice business to attract customers and promote customer loyalty. And make this a part of your marketing strategy for rice business.

7. Operation Plan

The rice business plan includes a step-by-step outline of daily activities that you would like to see in your business. Such as information on staff, daily changes in prices, inventory, maintenance of storage facility etc.

8. Financial Projects

Create balanced and realistic financial projects in your rice retailing business plan to assess your company’s workings. create accurate financial predictions that include predicted sales, expenses, and profits.

9. Organizing

And finally compile it all together to form a comprehensive rice business plan.

In conclusion, rice is in all time demand throughout the centuries. With right equipment, capital, license resources, and a full proof rice retailing business plan you can establish a successful venture.

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2023 Results

Congratulations to all 42 startups in total, $3.4 million in prizes was announced at the 2023 competition , finalists and grand prize winner: .

1st Place Overall, $350,000, FluxWorks, Texas A&M University
2nd Place Overall, $100,000, Sygne Solutions, Rice University
3rd Place Overall, $50,000, Zaymo, Brigham Young University
4th Place Overall, $5,000, Tierra Climate, Rice University
5th Place Overall, $5,000, Atma Leather, Yale University
6th Place Overall, $5,000, Boston Quantum, MIT
7th Place Overall, $5,000, Pathways, Harvard University

Individual Investment and Cash Prizes

$300,000 The OWL Investment Prize, Boston Quantum, MIT
$200,000 The OWL Investment Prize, Zaymo, Brigham Young University
$75,000 The OWL Investment Prize, Atma Leather, Yale University
$75,000 The OWL Investment Prize, Tierra Climate, Rice University
$100,000 TiE Houston Angels Investment Prize, Sygne Solutions, Rice University
$100,000 Houston Angel Network Prize, Zaymo, Brigham Young University
$500,000 Softeq Venture Fund Prize, Zaymo, Brigham Young University
$300,000 Softeq Venture Fund Prize, Skali, Northwestern University
$200,000 Softeq Venture Fund Prize, Tierra Climate, Rice University
$125,000 Softeq Venture Fund Prize, Boston Quantum, MIT
$125,000 Softeq Venture Fund Prize, BlueVerse, Texas Tech University
$125,000 Softeq Venture Fund Prize, Thryft Ship, University of Georgia
$250,000 TMC Innovation Healthcare Investment Prize, AirSeal, Washington University in St. Louis
$20,000 Novak Druce Carroll Investment Prize, Zaymo, Brigham Young University
$20,000 Novak Druce Carroll Investment Prize, Biome Future, University of Florida
$20,000 Novak Druce Carroll Investment Prize, BlueVerse, Texas Tech University
$10,000 nCourage Courageous Women Entrepreneur Prize, Thryft Ship, University of Georgia
$50,000 nCourage Courageous Women Entrepreneur Prize, Atma Leather, Yale University
$25,000 Pediatric Device Prize, MiraHeart, Johns Hopkins University
$25,000 Pediatric Device Prize, Integrated Molecular Innovations, Michigan Technological University
$30,000 Pearland Economic Development Corporation (EDC) Spirit of Entrepreneurship Prize, MyLÚA Health Cornell University
$25,000 Urban Capital Network Diversity Award in Partnership with South Loop Ventures , Boston Quantum, MIT
$25,000 New Climate Ventures Sustainable Investment Prize, Active Surfaces, MIT
$15,000 The Eagle Investors Prize- Zaymo, Brigham Young University
$10,000 NABACO Alumni Network Prize – Citrimer, University of Michigan
$5,000 Big Rio Cutting Edge Software Prize – Pathways, Harvard University
$3,000 DK Innovation Prize (Delek International) – Tierra Climate, Rice University
$3,000 Michael Van Alstine Prize (The Nixon Institute) – Boardible, Northwestern University

Additional ranked prizes:

$1,500 Edward H. Molter Memorial Prizes for Wildcard Round - 3rd place, BioSens8, Boston University
$2,000 Edward H. Molter Memorial Prizes for Wildcard Round - 2nd place, Pike Robotics University of Texas
$1,000 Anbarci Family Company Showcase Prize – Sygne Solutions, Rice University
$1,000 Anbarci Family Company Showcase Prize – TrashTrap Sustainability, Visvesvaraya Technological University . .
$1,000 Anbarci Family Company Showcase Prize – Atma Leather, Yale University
$1,000 Mercury Elevator Pitch Competition - Overall Winner, FluxWorks, Texas A&M University
$500 Mercury Elevator Pitch Competition – Consumer, Shezza, San Diego State University
$500 Mercury Elevator Pitch Competition – Digital, Thryft Ship, University of Georgia
$500 Mercury Elevator Pitch Competition - Life Science, $500 AirSeal, Washington University in St. Louis
$500 Mercury Elevator Pitch Competition - Hard Tech, Unsmudgeable, Babson College
$500 Mercury Elevator Pitch Competition - Energy/Cleantech, Active Surfaces, MIT

In-kind awards:

$6,667 Baker Botts Legal Services In-Kind Prize, FluxWorks Texas A&M University
$6,667 Baker Botts Legal Services In-Kind Prize, Sygne Solutions, Rice University
$6,667 Baker Botts Legal Services In-Kind PrizeFluxWorks, Zaymo, Brigham Young University
$10,000 New York Technology Capital CFO Consulting In-Kind, FluxWorks, Texas A&M University
EFN Mentoring Services (all startups)
Amazon Web Services (all startups)
Stage 2 Competition Entry (1 startup)

All startups walk away with at least $950 in prizes for participating.

2023 Rice Business Plan Competition

Grand prize winner + finalist rankings, semi-finalists, wildcard round.

Grand Prize Winner, $350,000 Goose Capital Investment: Fluxworks, Texas A&M University

2nd Place, $100,000 Investment: Sygne Solutions, Rice University

3rd Place, $50,000 Investment: Zaymo, BYU

4th Place, $5,000: Tierra Climate, Rice University

5th Place, $5,000: Atma Leather, Yale University

6th Place, $5,000: Boston Quantom, MIT

7th Place, $5,000: Pathways, Harvard University

Tierra Climate, Rice University

Sygne Solutions, Rice University

FluxWorks, Texas A&M Univeristy

Pathways, Harvard University

Boston Quantum, MIT

Atma Leather, Yale University

2023 SOM team that won the Rice Cleantech competition

Yale SOM Student Team Wins Rice Cleantech Innovation Competition

The three-member team won the case competition sponsored by Rice University by proposing an investment plan to help decarbonize the industrial sector.

A Yale SOM student team took first place in the Rice Cleantech innovation Competition in November. The team included Tim Johnson ’25, Leonard Robinson ’25, and Shane Wilson ’25.

The Rice Cleantech Innovation Competition is a case competition that challenges students to engage with real-world problems and provide solutions that showcase critical, analytical, and problem-solving skills to address the issue of reducing greenhouse gas emissions.

“ Our challenge was to present an investment solution to decarbonize the industrial sector,” Wilson said.

The team presented an analysis of the current state of greenhouse gas emissions in the industrial sector, a feasibility report on today’s cleantech solutions, and an investment thesis for near-term, mid-term, and long-term decarbonization. “Whereas many teams chose to focus on a single company or solution, we presented a broader venture capital thesis that encouraged early-stage investments in companies focused on carbon capture utilization and sequestration, biofuels, and nuclear power,” Wilson said.

The competition winner was announced November 10, following a first round of competition from September 25 to October 15; and final round on November 9. Held at Rice University, the competition was followed by networking events with industry leaders and participation at the Rice Energy Finance Summit .

Johnson said he was motivated to enter the competition by a desire to learn more about cleantech and energy finance. “Going to Houston, arguably the energy capital of the world, was a great opportunity to learn from leaders in the industry on how to feasibly reach net zero and the unforeseen implications of the energy transition,” he said. “Making it up to the podium was the cherry on top.”

Robinson said that he looks forward to future collaborations with his teammates. “I was proud to stand for business and society in the U.S. energy epicenter alongside Shane and Tim and present a way forward for a decarbonized economy,” he said.

“Presenting to a Houston-based audience with close ties to the oil and gas industry broadened my perspectives,” Wilson added. “In New Haven, we’re hyper-indexed on new solutions that will quickly end society’s dependence on fossil fuels. In Houston, the conversation is more focused on an ‘energy transition’ where society gradually replaces fossil fuels with climate-friendly solutions. Achieving a carbon-neutral, and ultimately net-zero, economy will require cooperation between these two positions.”

How To Write a Winning Winery Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for winery businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every winery business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Winery Business Plan?

A winery business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Winery Business Plan?

A winery business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Winery Business Plan

The following are the key components of a successful winery business plan:

Executive Summary

The executive summary of a winery business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

Start with a one-line description of your winery company
Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your winery business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your winery firm, mention this.

You will also include information about your chosen winery business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a winery business plan. Conduct thorough market research to determine industry trends and document the size of your market.

Questions to answer include:

What part of the winery industry are you targeting?
How big is the market?
What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a winery business’ customers may include wine enthusiasts, corporate clients, and retailers.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or winery services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your winery business may have:

Superior quality wine.
Unique and differentiated wine products.
Strong industry reputation.
Experienced management team with a proven track record in the wine industry.
Extensive distribution network.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

Product/Service : Detail your product/service offerings here. Document their features and benefits.
Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, or launch a direct mail campaign. Or you may promote your winery business via public relations or influencer marketing.

Operations Plan

This part of your winery business plan should include the following information:

How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a winery business include reaching $X in sales. Other examples include increasing the number of bottles produced per year, or expanding your product line to include a new type of wine.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific winery industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix).

This includes the following three financial statements:

Income Statement

Your income statement should include:

Revenue : how much revenue you generate.
Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Winery Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

Assets : All of the things you own (including cash).
Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Winery Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

Cash Flow From Operations
Cash Flow From Investments
Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup winery business.

Sample Cash Flow Statement for a Startup Winery Business

You will also want to include an appendix section which will include:

Your complete financial projections
A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
Any other documentation which supports what you included in the body of your business plan

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your winery company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written winery business plan is an essential tool for any business owner looking to start or grow their wine company. By taking the time to write a comprehensive business plan, you will have a much better chance of securing the funding you need to get your business off the ground.

Finish Your Winery Business Plan in 1 Day!

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2023 Results
2023 Results CONGRATULATIONS TO ALL 42 STARTUPS! IN TOTAL, $3.4 MILLION IN PRIZES WAS ANNOUNCED AT THE 2023 COMPETITION! Finalists and grand prize winner: 1st Place Overall, $350,000, FluxWorks, Texas A&M University 2nd Place Overall, $100,000, Sygne Solutions, Rice University 3rd Place Overall, $50,000, Zaymo, Brigham Young University
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Rice Wine Market Size, Share & Industry Analysis, By Type (Sake Wine, Huangjiu Wine, Makgeolli Wine, Ruou gao Wine), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail) and Regional Forecast, 2023-2030

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Assam’s Rice Wine Goes Global with Entrepreneur’s Vision

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Rice Wine Comprehensive Study by Type (Glutinous Rice Wine, Millet Rice Wine, Red Kojic Rice Wine, Others), Application (Commercial Use (Hotel, Restaurants), Home Use), Distribution Channel (Online, Offline) Players and Region - Global Market Outlook to 2026

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Rice Wine Market Size Data, Trends, Growth Opportunities, and Restraining Factors

Rice Wine Market Competition, Intelligence, Key Players, winning strategies to 2030

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Global Rice Market 2023-2027

Global Wine Market 2023-2027

Chinese Rice Wine Market Outlook and Growth Forecast 2023-2030: Emerging Trends and Opportunities, Global Market Share Analysis, Industry Size, Segmentation, Post-COVID Insights, Driving Factors, Statistics, Companies, and Country Landscape

Global Cooking Wine Market by Type (Dessert Wine, Red Wine, Rice Wine), Distribution Channel (Offline, Online), Application - Forecast 2023-2030

Wine in China

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Winery Business Plan Template

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