sample business plan for bbq catering

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BBQ Business Plan Template

Written by Dave Lavinsky

BBQ Business Plan

Over the past 20+ years, we have helped over 3,000 entrepreneurs and business owners create business plans to start and grow their barbecue businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a barbecue business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your barbecue business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a barbecue business, or grow your existing barbecue business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your barbecue business in order to improve your chances of success. Your BBQ business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for BBQ Businesses

With regards to funding, the main sources of funding for a BBQ business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the other most common form of funding for a barbecue business. Venture capitalists will usually not fund a barbecue business. They might consider funding a barbecue business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.  With that said, personal savings and bank loans are the most common funding paths for BBQ businesses.

How to Write a Business Plan for a BBQ Restaurant

If you want to start a BBQ business or expand your current one, you need a business plan. Below are links to each section of your barbecue business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of BBQ business you are operating and the status. For example, are you a startup, do you have a barbecue business that you would like to grow, or are you operating a chain of barbecue businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the barbecue industry. Discuss the type of barbecue business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of barbecue business you are operating.

For example, you might operate one of the following types of barbecue businesses:

• BBQ Catering – this type of barbecue business provides individual event-based food services. They specialize in preparing barbecue off-site, and transporting it to events, where they may either serve the food, or simply deliver it.
• BBQ Food Truck – this type of BBQ business prepares and serves barbecue from a mobile food truck, and may or may not use the same location every day.
• BBQ Restaurant – this type of business includes chain and franchised restaurants that mainly serve barbecue food. Restaurants may provide this food service in combination with selling alcoholic and other beverages.
• Korean BBQ – a Korean BBQ business that specializes in preparing beef, pork, and chicken in the method of Korean cuisine.

In addition to explaining the type of barbecue business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, amount of monthly revenue, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the barbecue industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the barbecue industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your barbecue business plan:

• How big is the barbecue industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your barbecue business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your barbecue business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: households earning up to $70,000 per year, and households earning more than $70,000 per year.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of barbecue business you operate. Clearly, families on a budget would respond to different marketing promotions than individuals looking for a fine dining experience, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. Because most barbecue businesses primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other barbecue businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes other restaurants that don’t serve barbecue, as well as those that serve barbecue as part of a larger menu. You need to mention such competition as well.

With regards to direct competition, you want to describe the other barbecue businesses with which you compete. Most likely, your direct competitors will be house flippers located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What types of dining options do they offer (sit-down, take-out, catering)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide larger portions, or a wider selection of sauces?
• Will you provide menu items that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a barbecue business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of barbecue company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to barbecue, will you provide other smoked or roasted meats or retail a special bottled sauce?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your barbecue company. Document your location and mention how the location will impact your success. For example, is your barbecue business located in a busy retail district, shopping plaza, mall, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your barbecue marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your barbecue business, including sourcing meat and produce, cooking, providing counter service / table service, keeping the kitchen and restaurant clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000 th customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your barbecue business to a new city.

Management Team

To demonstrate your barbecue business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing barbecue businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in the restaurant business or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 50 customers per day, or 100? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your barbecue business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a barbecue business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your restaurant location lease or a menu mock-up.

Putting together a business plan for your barbecue business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert and be well-prepared to craft a business plan for your bbq business or a bbq food truck business plan; download it to PDF to show banks and investors. You will really understand the barbecue industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful barbecue business.

BBQ Business Plan FAQs

What is the easiest way to complete my bbq business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your BBQ Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of BBQ business you are operating and the status; for example, are you a startup, do you have a BBQ business that you would like to grow, or are you operating a chain of BBQ businesses?

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BBQ Restaurant Business Plan Example

FEB.13, 2018

Do you want to start bbq restaurant business?

Do you want to start a BBQ business ? Well, this business can be immensely profitable provided that you make delicious BBQs and market your business successfully. BBQs are loved by millions of people in the United States so the market for this business has undoubtedly a lot of potential. Secondly, this business can be started with any extent of investment. You can even start a small setup and expand it later or if you have sufficient savings you can start a high-class restaurant. In both cases, you have to make a comprehensive plan covering all aspects of your business. You have to plan everything including the tiniest details to make this business successful. So, before you move on to start this venture, develop a detailed business plan for it. The business plan will not only help you in startup but it will also help you in taking important decisions for your business over the next years. In case you don’t know how to write a good business plan, we are providing a detailed business plan of a startup ‘Jim’s BBQ’ to help you avoid the trouble of making a plan yourself.

Executive Summary

2.1 the business.

Jim’s Stop will be a licensed and ensured BBQ restaurant located in Tribeca, a neighborhood in the Manhattan borough of the New York City. We will be strategically located in the most suitable place to start a BBQ business . The business will be solely owned and operated by Jim Pert who is a famous American Chef and has been working at executive positions in various fast food restaurants for the last 20 years.

2.2 Management

Jim’s BBQ will be managed by Jim himself and he will be assisted by his younger brother Nick who holds a degree in finance from Harvard University. Initially, Jim will hire a small team comprising of chefs, waiters, assistants, cleaners and drivers for the startup. To ensure the best quality service, all employees will be selected through vigorous testing and will be trained for a month before starting their jobs.

2.3 Customers

Our customers will primarily be the residents living in the Tribeca neighborhood and people working in the commercial and businesses center of the city. We will offer BBQ meat by pound, sandwiches, desserts, sides and drinks to our customers. We will provide dine in, takeaway as well as free home delivery services to our esteemed customers. The community living nearby is very diverse and comprises of teens and adults, single as well as married people, most of which love fast foods. There are also a number of commercial and business centers in the vicinity of our restaurant so we can easily attract the employees working in them.

2.4 Target of the Company

Our main goal is to provide healthy, delicious as well as economical BBQs to our customers. Our primary target is to become the best BBQ restaurant in the New York City within next 5 years of our launch and to recover the initial investment within next 2 years of launch. Our secondary target is to achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year.

Company Summary

3.1 company owner.

Jim is a famous American Chef and has been working at executive positions in various fast food restaurants for the last 20 years. He is famous for creating unique and juicy BBQs which are loved by all and sundry.

3.2 Why the Business is being started

The main motive behind Jim starting a barbecue business is his intense passion about BBQs. Jim is known for making unique BBQs by combining recipes from various localities and his unique mixed recipes are the reason behind his fame. By starting this venture, he aims to give everyone a taste of his unique BBQs.

3.3 How the Business will be started

The detailed start-up requirements, start-up funding, start-up expenses, total assets, total funding required, total liabilities, total planned investment, total capital and liabilities as forecasted by company’s analysts, is given below:

Services for customers

It is wiser to plan your services or menu before you think about how to start a BBQ business. You can only plan subsequent things after you know what you will be providing to your customers. Jim’s BBQ will offer following delicious meals to its esteemed customers:

• Meat by pound: Chopped beef brisket, pork spare ribs, turkey breast, giant beef rib, sausages
• Sandwiches: Chopped beef brisket, pork spare ribs, turkey breast, giant beef rib
• Sides: Potato salad, slaw, pinto beans
• Deserts: Pecan, lemon chess, bourbon banana, key lime
• Drinks: Bottled water, sodas, juices, iced tea
• Beers & Wines: Mimosa, blue owl, hops & grain

Our customers can dine in, takeaway or even get free delivery on their doorstep.

Marketing Analysis of bbq restaurant business

The most important component of an effective BBQ business plan is its accurate marketing analysis that’s why Jim acquired the services of marketing experts to help him through this phase. It is only after this stage that good business plan for a restaurant could have been developed. After identifying the local market trends in Manhattan, the marketing experts and analysts also helped him to select the best site to start a barbecue business . The success or failure of a startup totally depends upon its marketing strategy which can only be developed on the basis of accurate marketing analysis. There are four main steps to carry out an accurate marketing analysis of a BBQ business which are to identify the current market trends of BBQ restaurants in Manhattan, identify your target audience and potential customers, set out the business targets to achieve, and finally set the prices of the menu. Marketing analysis is a must-do thing before you even think how to open a BBQ restaurant . It must be considered before developing the BBQ restaurant business plan template .

5.1 Marketing Segmentation

As for a general trend, the market demand for BBQ businesses is on the rise. BBQ is one of the most popular American fast foods that’s why the number of BBQ restaurants has been increasing during the last few years. According to a recent report, there has been a staggering 21% increase in the restaurants offering BBQs in the Manhattan just in the last 4 years. As of now, there are thousands of established restaurants which provide high quality and delicious BBQ meals. This increase is credited to the fact that American citizens love BBQs and the second reason is that starting a BBQ restaurant has become very easy. In fact, the small BBQ setups and BBQ stands are selling more BBQs as compared to the established high-class residents. It is due to their greater accessibility and comparatively lower rates. Nevertheless, this industry has a lot of potential and a BBQ business, regardless of its magnitude, can yield immense profit provided that you successfully plan it and target your customers.

5.2 Marketing Segmentation

Our target market is the community living nearby at the 10 minutes’ drive from our restaurant. The community consists of all types of people from varying backgrounds. As per the financial position, nearly half of the community has a monthly income ranging from $40k to $50k while nearly 10% people have incomes even around $100,000. There are also a lot of working-class people who are extremely tight up with their busy routines and prefer to grab a bite of delicious BBQs while on their way home. Our marketing experts have identified following type of target audience which can become the potential customers of our restaurant.

The detailed marketing segmentation comprising of the company’s target audience is as follows:

5.2.1 Working Community:

The first category includes the workers and employees who work in the businesses or offices located in the vicinity of our restaurant. Most of these workers live singly and depends on restaurants like us for their daily food needs. Secondly, many working-class people have a tight routine and they prefer to eat something as fast as they can without compromising on their busy schedule. That’s why this group will become the biggest consumer of our services. This customer group will drive the most number of sales so our marketing strategy will be specifically built to attract this group towards us.

5.2.2 Residential Community:

The second group of our target customers will be the community residing in the vicinity of our restaurant. BBQ is one of the favorite foods of American teens so we hope to have a lot of sales due to them. Not only teens, adults and middle-aged people also love BBQ. To attract this target group towards us, we will also offer various promotional packages.

5.2.3 Passers-by:

The third category includes those people who do not live or work near our restaurant but have come to the area for any business purpose or commercial activity. We also hope to attract these passers-by with our economical and delicious BBQ. The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our business targets are as follows:

• To become the best BBQ restaurant in Manhattan within next 5 years of our launch
• To recover the initial investment in the form of earned profits within next 2 years of launch
• To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year

5.4 Product Pricing

Product pricing is one of the most important factors in deciding the sales and marketing strategy. Selecting the price for products is a difficult task because startups have to attract customers while yield profit at the same time. These two things cannot be achieved at the same time and the only way out is to select a compromised trade-off or balance between the two. After considering the market demands, we have priced all our products in the similar ranges as of our competitors. Our menu is priced as follows:

• Meat by pound: $16.99 per pound
• Sandwiches: $6.99 per single meat and $9.99 per double meat sandwich
• Sides: $1.99 per single serving, $4.99 per medium serving and $8.99 per large serving
• Deserts: $2.99 per single serving, $5.99 per medium serving and $9.99 per large serving
• Drinks: $1.99 per serving
• Beers & Wines: $3.99 per serving

Sales strategy is also an important component of a BBQ restaurant business plan and hence it must be developed with great care and attention must be paid to every detail.

6.1 Competitive Analysis:

We have a really tough competition because BBQs restaurants are nearly everywhere in Manhattan but none of our competitors is offering as much high quality and delicious BBQs as ours. This is our main competitive advantage over other established businesses. Jim is known for making unique BBQs by combining recipes from various localities and his unique mixed recipes will give us an unparalleled edge over other BBQ restaurants.

6.2 Sales Strategy

After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves.

• We will ensure at least a 20% increase in website traffic each month and will ensure at least an 80% conversion rate, i.e. to turn 80% of our website visitors into our customers.
• We will get featured in the local news or on a certain website by a popular blogger to increase our brand awareness in people.
• We will advertise our restaurant in food magazines, newspapers, TV stations, and social media.
• We will offer a 20% discount on all meals for the first three months of our launch.

6.3 Sales Monthly:

Our monthly sales, as forecasted by the company’s financial experts, are as follows:

6.4 Sales Yearly:

Our yearly sales, as forecasted by the company’s financial experts, are as follows:

6.5 Sales Forecast

Considering the quality of our food and our exceptional marketing strategy, our sales pattern is expected to increase with years. By analyzing our market segmentation strategy, our experts have forecasted the following sales on a yearly basis which are summarized in the column charts.

The detailed information about sales forecast, total unit sales, total sales is given in the following table:

Personnel plan

The success of a company heavily depends on its staff, the number and type of which should be determined in the initial stages. That’s why a detailed personnel plan is needed before starting a BBQ business . The personnel plan of Jim’s BBQ is as follows:

7.1 Company Staff

Jim will act as the Head Chef of the restaurant. The company will initially hire following people:

• 1 Manager to manage the overall operations of the restaurant
• 1 Cashier to receive cash from the people
• 2 Accountants to maintain financial records
• 4 Sales Executives responsible for marketing and advertising the restaurant
• 15 Chefs for preparing meals
• 10 Waiters to serve the customers
• 8 Cleaners to clean dishes and other facilities at the restaurant
• 7 Delivery Drivers to deliver BBQs to the local residents

7.2 Average Salary of Employees

The following table shows the forecasted data about employees and their salaries for next three years.

Financial Plan

The final thing to do before you think about how to start a barbecue business is to develop a comprehensive financial plan which will cover the detailed costs of startup.

8.1 Important Assumptions

The company’s financial projections are forecasted on the basis of following assumptions.

8.2 Brake-even Analysis

The following graph shows the company’s Brake-even Analysis.

The following table shows the company’s Brake-even Analysis.

8.3 Projected Profit and Loss

The following charts show the company’s expected Profit and Loss situation on the monthly and yearly basis.

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

The following table shows detailed information about profit and loss, and total cost of sales.

8.4 Projected Cash Flow

The following column diagram shows the projected cash flow.

The following table shows detailed data about pro forma cash flow, subtotal cash from operations, subtotal cash received, sub-total spent on operations, subtotal cash spent.

8.5 Projected Balance Sheet

The following projected balance sheet shows data about total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities and capital.

8.6 Business Ratios

The following table shows data about business ratios, ratio analysis, total assets, net worth.

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9+ BBQ Catering Business Plan Templates – PDF, Word, Docs

The outdoors is always a good place in the season of summer. Nothing beats the heat more than cooling down an afternoon with your family or friends out in the front yard, the park, nearby lake or even on camp grounds. And nothing else will make it perfect than of course, food. People love picnics because the idea of being outdoors is so much better than staying inside the house, especially on warm summer days. You may also see catering plan templates .

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BBQ Food Truck Business Plan [Sample Template]

By: Author Tony Martins Ajaero

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Are you about starting a BBQ food truck? If YES, here is a complete sample BBQ food truck business plan template & feasibility report you can use for FREE .

If you live in the United States of America, Canada, Australia and in Europe, you would have come by food trucks. As a matter of fact, U.S. and Canadian cities including Toronto, Montreal, Hamilton, Vancouver, Washington, D.C., New York, Austin, Houston, Los Angeles, San Francisco, Seattle, St. Louis, Calgary, Portland and Tampa are key places where the food truck business thrives the most.

Simply put, a food truck is a large truck that is equipped to cook and sell food, ice cream and snacks. It is common to see food trucks engage in the sale of French fries, sandwiches, hamburgers etc.

The BBQ food truck business concept is gaining more grounds in the united states in recent years. BBQ food trucks are known to sell beef, chicken, turkey, bacon, pork, fish, corn et al. Little wonder food trucks, and other portable food kiosks and carts, are on the front line of the street food industry and they serve an estimated 2.5 billion people daily.

A Sample BBQ Food Truck Business Plan Template

1. industry overview.

BBQ food truck business is part of the food truck business and businesses in this industry are designed to service areas where it might be difficult to quickly construct the conventional restaurant such as carnival sites, construction sites, sporting event centers, campgrounds, beaches et al.

Food trucks also take advantage of places like campuses, office complexes, military bases, mechanical village, industrial parks, farmer’s markets, cinemas, and religious centers to sell their foods, snacks and drinks.

Barbecued food/meat is consumed in all parts of the world and those that are in the business of making barbecue are known to generate sales year in year out if the business is well – managed. As a matter of fact, economic downturn hardly affects the consumption of barbecued foods.

For the last seven years; from 2008 to 2015, the truck food industry has experienced consistent growth. Despite the fact that the food truck business may not be the new in the food service and restaurant industry, but it is still growing in leaps and in bounds and there is still more room for growth within the industry.

Despite the introduction of some unfavorable laws and regulations by many cities across the United States and Canada, the food truck business is still flourishing. The annual food truck revenue in the United States is about $1,200,000,000 and the Industry revenue increased by 12.4% over the past five years.

The total number of food trucks in U.S. is put at 4,130. The average revenue generated per food truck in the United States is about $290,556 and the average spending per order at a food truck is $12.40. The average amount required to own a food truck is about $85,000.

In the United States, Canada, Australia and even Europe, the percentage of sales generated by food trucks based on market segments are; Street locations or street corners accounts for 55%, construction work sites and industrial sites accounts for 15%, shopping malls accounts for 12% and other locations, venues and event centers accounts for 18%.

Food trucks have been around for years, they are popular when it comes to serving construction sites, camp grounds, factories, and other blue-collar work locations. The industry is meeting a need in the society; people who don’t have the time to search for restaurants or travel a distance to eat in a restaurant find it time saving and cheaper to patronize food trucks.

Food trucks are not only patronized for their affordability but also because it saves time and it brings back memories; the business has been around as far back as 1800s.

In the early days of the food truck business, it is common to see food trucks serve foods like dried beans, greasy cloth-wrapped bacon, cornmeal, salt pork, beef, smoked fish, and other food that are easy to preserve. They also serve coffee and tea.

Recently, there has been appreciable increase in the number of food truck business owners in the United States. This increase can be attributed to creativity, the change in lifestyle of the average American and of course post – recession and economic factors.

As a matter of fact, the popularity of food trucks lead to the formation of associations that protect and support the interest of the industry. Associations such as The Philadelphia Mobile Food Association and Off the Grid Food Organization et al.

Conventional restaurant owners are venturing into the food truck business because it is easier for them to attract sales when they are mobile as against being positioned in one location. For example, a food truck can visit more than two event venues in a day to sell their foods and drinks.

If you are contemplating starting your own BBQ food truck business in the United States, you should ensure that you carry out a thorough market survey. If you get some key factors wrong before starting your own BBQ food truck business, then you are likely going to struggle to stay afloat.

The BBQ food truck business is indeed a profitable line of business and it is open for any aspiring entrepreneur to come in and establish his or her business; you can choose to start on a small scale servicing a community or you can choose to start on a large scale with several BBQ food trucks in key cities all around the United States of America.

2. Executive Summary

Kingston Jones® BBQ Food Truck, LLC is a licensed food truck business that will be based in Atlanta – Georgia, USA. We are a unique BBQ food truck brand simply because we do not just sell assorted barbecued food, but we will also engage in the sale of our franchise and also offer training and consultancy services in line with our line of business.

Kingston Jones® BBQ Food Truck, LLC is founded by an awarding winning food nutritionist and business mogul – Mr. Kingston Jones who has a B.Sc. in Food Science Technology and a Master’s Degree in Business Administration (MBA). He has a robust experience in the food and drinks line of business having worked both in the public and private sector prior to starting Kingston Jones® BBQ Food Truck, LLC.

Because of our corporate business goal of becoming one of the leading BBQ food truck companies in the United States of America, we are willing to go the extra mile to invest in some of the finest professionals we can find and also, we have set plans in place to acquire the best mobile food trucks, barbecued utensils and accessories.

Our mobile food trucks will be customized to fit into the kind of idea we have of how a top – rated BBQ food truck should look like. When it comes to hygiene, we have put plans, process and structures in place that will ensure that we are always at the top of our game.

We have been able to secure permits from all relevant departments in the state of Georgia. Kingston Jones® BBQ Food Truck, LLC is set to redefine how BBQ food truck business should be run, not just in Atlanta – Georgia, but also in the whole of the United States of America.

This is why we have put plans in place for continuous training of all our staff. It is a known fact that the demand for barbecued food is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available markets around the cities where our mobile BBQ food trucks will transverse.

3. Our Products and Services

At Kingston Jones® BBQ Food Truck, LLC we deal in assorted barbecued foods, we are an establishment that primarily prepare, serve/sell barbecued foods, as well as drinks and water. As part our strategy to create multiple sources of income in line with our core business concept, we will run consultancy service and trainings.

Our intention of starting Kingston Jones® BBQ Food Truck, LLC is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and ambition. Here are some of our products and services;

• Selling barbecued beef, fish, bacon, pork, chicken, turkey or corn et al, coffee and other drinks.
• Training, Advisory and Consultancy Services
• Selling Franchise

4. Our Mission and Vision Statement

• To be amongst the top 5 leading BBQ food truck companies in the United States of America before our 10 th year anniversary.
• Our mission is to build a mobile BBQ food truck business that will meet the needs of all our customers in the regions where we our trucks will cover and to sell franchise all across the United States of America.

Our Business Structure

As part of our plan to build a top – flight BBQ food truck business in Atlanta – Georgia, we have perfected plans to get it right from the onset which is why we are going the extra mile to ensure that we have competent employees to occupy all the available positions in our company.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all our stakeholders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending on how fast we meet our set target.

The picture of the kind of BBQ food truck business we intend building and the goals we want to achieve is what informed the amount we are ready to pay for the best hands available in the food truck industry as long as they are willing to work with us to achieve our business goals and objectives. Below is the business structure that we will build for Kingston Jones® BBQ Food Truck, LLC;

• Chief Executive Officer
• Sales and Marketing Officer
• Accountants/Cashiers
• Truck Driver

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of the BBQ food truck business
• Part of the team that determines the quantity of barbecued foods that are to be produced and sold
• Maps out strategy that will lead to efficiency amongst workers in the organization
• Responsible for training, evaluation and assessment of workers
• Ensures smooth operation of equipment by calling for repairs as at when due.
• Ensures that the BBQ food truck meets the expected safety and health standard at all times
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company

Accountant/Cashier

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions
• Responsible for financial forecasting and risks analysis
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Truck Drivers:

• Drives the BBQ food truck
• Assists in loading and off – loading BBQ utensils and accessories, supplies and serving wares et al
• Runs errand for the organization
• Handle any other duty as assigned by the sales and marketing executive and manager

Sales Officers/Attendants

• Responsible for preparing and selling barbecued beef, fish, bacon, pork, chicken, turkey or corn et al, coffee and other drinks
• Handles customers inquiries
• Assesses customers’ needs and preferences and make recommendations
• Serves customers in a friendly and helpful manner
• Demonstrates a thorough knowledge of menus and promotions
• Handles any other duty as assigned by the manager
• Responsible for cleaning the BBQ food truck at all times
• Responsible for washing serving wares and utensils used in the BBQ food truck
• Ensures that toiletries and supplies don’t run out of stock
• Any other duty as assigned by the manager

6. SWOT Analysis

Because of our drive for excellence when it comes to running a standard BBQ food truck business, we were able to engage some of the finest business consultants in Atlanta – Georgia to look through our business concept and together we were able to critically examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard BBQ food truck company that can compete favorably in the BBQ food production and food truck industry.

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in Atlanta – Georgia and even in the United States of America as a whole. Here is a of what we got from the SWOT Analysis conducted for Kingston Jones® BBQ Food Truck, LLC;

Our strength lies in the fact that we have a wide range of barbecued foods and drinks (barbecued beef, fish, bacon, pork, chicken, turkey or corn et al, coffee and other drinks) that can meet the needs of a wide range of customers. We have state of the art BBQ food trucks and utensils and accessories that has positioned us to meet customer demands even if the demand tripled overnight or if we have an emergency need.

Another factor that counts to our advantage is the background of our Chief Executive Office; he has a robust experience in the industry and also a pretty good academic qualification to match the experience which has placed him amongst the top – flight professionals in the United States of America.

We are not ignoring the fact that offering consultancy services and running a standard and accredited training center is definitely going to count as a positive for us.

The fact that we are setting up a BBQ food truck business in a city with other BBQ food trucks and of course BBQ restaurants and joints might likely pose a challenge for us in breaking into the already saturated market in Atlanta – Georgia.

In essence our chosen location might be our weakness. But nevertheless, we have plans to launch out with a big bang. We know with that, we will be able to create a positive impression and build on already gathered momentum.

• Opportunities:

The opportunities available to us are unlimited. Loads of people consume barbequed foods on a daily basis and all what we are going to do to push our products to them is already perfected. There are also loads of people who would want to learn how to prepare barbecued foods and they will readily find our government approved training center ideal for them to fulfill that goal.

The threat that is likely going to confront us is the fact that we are competing with already established BQ food truck companies and restaurants in Atlanta – Georgia and also there are other entrepreneurs who are likely going to launch similar businesses within the location of our business.

Of course, they will compete with us in winning over the available market. Another threat that we are likely going to face is unfavorable government policies and economic downturn.

7. MARKET ANALYSIS

• Market Trends

The BBQ and Outdoor Cooking Stores industry has regenerated over the last five years by rising growth in per capita disposable income, which has revived discretionary purchase. In the coming years, these trends are set to continue, keeping demand for industry products and services soaring higher.

In recent time, BBQ restaurants have begun to incorporate a larger variety of barbecue choices and alcoholic and non – alcoholic drinks as part of their product offerings. The concept brings the taste of fancy BBQ food to a dressed-down setting.

So also, it is now common to find BBQ restaurant owners and chefs take the opposite approach and use wine bars as an opportunity for expansion. Lastly, just like any other related business, the ability to conduct thorough market survey and feasibility studies before launching this type of business will go a long way to determine the success of the business.

Little wonder it is common to find aspiring entrepreneurs or investors who want to start a BBQ food truck hiring the services of business consultants to help them conduct thorough market survey and feasibility studies before launching their business.

One thing is certain, if your BBQ restaurant and store is well positioned in an environment with the right demographic composition, then you won’t struggle much to breakeven.

8. Our Target Market

When it comes to barbecued food, there is indeed a wide range of available customers. Our target market can’t be restricted to just a group of people, but to all those who love barbecued food and those who would want to try them out. In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to sell barbecued food to the following groups of people;

• Business People
• Military Men and Women
• Sports Men and Women
• Everyone who resides in our target location

Our Competitive Advantage

A close study of the food truck industry reveals that the market has become much more intensely competitive over the last five years. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiff competition and we are well prepared to compete favorably with other BBQ food truck companies in Atlanta – Georgia and throughout the United States. Kingston Jones® BBQ Food Truck, LLC is launching a standard BBQ food truck company that will become the preferred choice for residents of Atlanta – Georgia and every city where we intend deploying our BBQ food trucks.

Part of what is going to count as competitive advantage for Kingston Jones® BBQ Food Truck, LLC is the vast experience of our management team, we have people on board who are highly experienced and understand how to grow a business from scratch to profitability.

So also, the wide varieties of barbecued food that we produce, and of course our excellent customer service culture will definitely count as a strong strength for the business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Kingston Jones® BBQ Food Truck, LLC is established with the aim of maximizing profits in the food truck industry in the United States of America and we are going to go all the way to ensure that we do all it takes to sell a wide range of barbecued foods and drinks to a wide range of customers.

Kingston Jones® BBQ Food Truck, LLC will generate income by selling the following products;

10. Sales Forecast

One thing is certain when it comes to BBQ food truck business, if your barbecued foods are well – packaged and branded and if your food truck is easily accessible, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Atlanta – Georgia and every city where our barbecued food will be sold and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base.

We have been able to critically examine the BBQ production and food truck industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Atlanta – Georgia.

• First Fiscal Year: $100,000
• Second Fiscal Year: $250,000
• Third Fiscal Year: $750,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location where our BBQ food trucks will transverse. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location to launch Kingston Jones® BBQ Food Truck, LLC, we conducted a thorough market survey and feasibility studies in order for us to penetrate the available market in the cities where we intend positioning our business.

We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time and also for our products to favorably compete with other leading BBQ food truck brands in Atlanta – Georgia and the whole of the United States of America.

We hired experts who have good understanding of the BBQ food truck industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Atlanta – Georgia and throughout the United States of America.

In summary, Kingston Jones® BBQ Food Truck, LLC will adopt the following sales and marketing approach to sell our wide range of barbecued foods;

• Introduce our BBQ food truck brand by sending introductory letters to residents, park managers and other stakeholders both in Atlanta and in other cities in the United States of America
• Engage in roadshows in targeted communities from time to time to sell our products and promote our BBQ food truck company
• List our business and products on yellow pages ads  (local directories)
• Leverage on the internet and mobile apps to promote our BBQ food truck brands
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our BBQ food truck company is a standard one, we will still go ahead to intensify publicity for all our products.

Kingston Jones® BBQ Food Truck, LLC has a long – term plan of deploying our food trucks in various locations all around the United States of America and also to sell our franchise which is why we will deliberately build our brand to be well accepted in Atlanta – Georgia before venturing out to other cities in the United States of America.

As a matter of fact, our publicity and advertising strategy is not solely for selling our products but to also effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Kingston Jones® BBQ Food Truck, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like Instagram, Facebook, twitter, et al to promote our brand
• Install our billboards in strategic locations all around major cities in the United States of America
• Engage in roadshows from time to time in targeted communities
• Distribute our fliers and handbills in target areas
• Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products.
• Ensure that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized and well branded.

12. Our Pricing Strategy

The prices of our products will be what is obtainable in the market. In fact, we will try as much as we can to sell below the industry’s average so as to attract loads of customers.

We are aware that pricing is one of the key factors that gives leverage to a food truck business, it is normal for consumers to go to places where they can get good deals. We are aware of this trend which is why we have put structures in place that will enable us retail our products a little below the industry’s average.

We will ensure that we reduce our overhead, and we are ready to run on low profit margin for the first six months of launching the business just for the purpose of attracting clients and building our clientele base. We also have plans in place to discount our products once in a while and also to reward our loyal customers.

• Payment Options

The payment policy adopted by Kingston Jones® BBQ Food Truck, LLC is all inclusive because we are quite aware that different customers prefer different payment options, but we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Kingston Jones® BBQ Food Truck, LLC will make available to her clients;

• Payment with cash
• Payment via Point of Sale Machines
• Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our client make payment for products purchased without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place for your back office and packing of your trucks, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. When it comes to starting a BBQ food truck business the major areas that you will look towards spending the bulk of your cash is in the purchase of BBQ food trucks, latest grillers and accessories.

Aside from that, you are not expected to spend much except for paying of your employees and the purchase of supplies. These are the key areas where we will spend our startup capital on;

• The total fee for registering the Business in the United States of America – $750
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300
• Marketing promotion expenses for the grand opening of Kingston Jones® BBQ Food Truck, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580
• Cost for hiring business consultant – $2,500
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400
• Other start-up expenses including phone and utility deposits ( $2,500 )
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for start-up inventory (barbecued beef, fish, bacon, pork, chicken, turkey or corn et al, coffee and other drinks and packaging materials et al) – $5,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• Cost for grillers and utensils – $8,000
• Cost for store equipment (cash register, security, ventilation, signage) – $3,750
• Cost of purchase of a well – equipped mobile food truck – $20,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, TVs, Sound System et al) – $10,000.
• The cost of launching a website – $600
• The cost for our opening party – $5,000
• Miscellaneous – $5,000

We would need an estimate of $300,000 to successfully set up our mobile BBQ food truck business in Atlanta – Georgia.

Generating Startup Capital for Kingston Jones® BBQ Food Truck, LLC

Kingston Jones® BBQ Food Truck, LLC is a family business that is owned and financed by Mr. Kingston Jones and his immediate family members. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the startup capital to 3 major sources.

These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $100,000 ( Personal savings $80,000 and soft loan from family members $20,000 ) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Kingston Jones® BBQ Food Truck, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our barbecued foods and drinks a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Kingston Jones® BBQ Food Truck, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed grillers and barbecue making utensils: Completed
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party planning: In Progress
• Establishing business relationship with vendors: In Progress
• Purchase of mobile food truck: Completed
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Sample BBQ Catering Service Business Plan Template

Bbq business plan sample.

This plan outline is for entrepreneurs seeking to start a stationary or mobile BBQ catering business but with little or no idea of how to write a good restaurant business plan.

All that is needed is to brainstorm the realities of their business and supply this information under the corresponding headlines.

By making available this plan, it is believed that the sky is the limit for the entrepreneur who will take full advantage of the information supplied.

Here is a sample business plan for starting a BBQ outlet.

– Executive Summary – Products and Services – Our Vision – Our Mission – Market Analysis/Trends – Target Market – Competitive Advantage – Sales and Marketing Strategy – Sources of Revenue – Sales Projection – Payment Channels

Executive Summary

Smith’s BBQ restaurant, to be located in Queens, New York, will be a unique restaurant offering various BBQ services and products within the business district in Queens, which witnesses high foot traffic of visitors.

While making profits, we also balance this vital business area with high customer satisfaction, ensuring that every Smith’s BBQ client always has a pleasant tale. We will hire our workforce from a pool of highly experienced hands in the BBQ business with the relevant expertise to move Smith’s BBQ restaurant to the next level of growth.

Products and Services

Among the different products and services offered at Smiths BBQ restaurants are electric grills, gas grills, charcoal grills, and BBQ-related tools and services.

We will also be providing take-home services and also providing our products for immediate consumption. These are aimed at providing a pool of choices for our customers.

Our Vision at Smith’s BBQ restaurant is to build a formidable BBQ restaurant synonymous with service excellence and the best customer satisfaction.

We will also strive to ensure that more Smith’s BBQ outlets are opened to ensure the distribution of our products covers the whole of New York within the first five years of commencing operations.

Our Mission

To provide a destination where only the best BBQ products are sold, under a serene and cozy atmosphere, where our customers can spend time alone or with loved ones while enjoying our services.

Market Analysis/Trends

With a growing economy, there has been a commensurate growth in household disposable income.

This has seen a growth in the spending power of average Americans, who spend much disposable income on comfort and luxuries.

The BBQ market has not been left out on this, as there has been expanding growth in the demand for BBQ products and accessories by Americans.

It is in light of this that BBQ restaurants have, over the year, added wine, alcoholic, and nonalcoholic drinks to their BBQ restaurant bar to expand a wide range of client patronage.

Target Market

Smith’s BBQ has a target market it aims to make its products available. These sets of people are spread across the diverse segment of society. Among these are housewives, college students, tourists, socialites, taxi drivers, sportsmen, women, etc.

Competitive Advantage

Our competitive advantage at Smith’s BBQ includes the composition of our workforce, who are well experienced in the BBQ business and well remunerated. This is to ensure that they provide their very best for the growth of our BBQ restaurant.

Apart from the motivation of our workforce, we will be hiring the services of a market strategist, which many of our competitors do not have. The market strategist will chart effective strategies to capture an impressive market share.

Sales and Marketing Strategy

Smith’s BBQ will rely heavily on word-of-mouth advertisement, which cannot be overstated.

Because of how effective this marketing system is, research has shown that a satisfied customer is most likely to return for the same service with two more new customers who might be family or acquaintances.

However, this is not the only strategy to be adopted, as there would be organized road shows to showcase our services. Also, we would be printing attractive fliers and banners bearing our services. During our opening, we would ensure that it is grand and attracts as much attention as possible.

Sources of Revenue

Our sources of revenue will come mainly from the sales of products produced by us. A wide range of retail products will include BBQ tools such as selling electric, charcoal, and gas grills, among several other BBQ accessories at Smith’s BBQ restaurants. These products and services will form the bulk of where our revenues will be generated.

Sales Projection

We have an ambitious sales projection. With an effective marketing drive led by a highly motivated workforce and marketing experts, we are projecting impressive growth within the first three years of our operations. The more clients/customers, the more patronage and revenue generated. So with this in mind, we project growth as shown below;

– First Year $150,000 – Second Year $350,000 – Third Year $780,000

Payment Channels

Smith’s BBQ restaurant has made available several payment options for services provided to clients. This is in a bid to ease the payment burden of customers. With several payment options for the client, they need not worry about anything as we have them covered on that aspect.

Hence, among the various options available are the use of the POS machine, acceptance of cash payments and checkbooks, and the use of mobile money for expenses.

This is a BBQ catering business plan sample with guidelines to enable entrepreneurs to replicate these steps quickly, producing a unique business plan tailored to their BBQ business.

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