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Business Plan for a Cleaning Business: Complete Guide

• January 30, 2023

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Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your cleaning business, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in the business plan of your cleaning business. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors may lose interest.

Why do you need a business plan for a cleaning business?

The purpose of a business plan is to secure funding through one of the following channels:

• Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
• Obtain private investments from investment funds, angel investors, etc.
• Obtain a public or private grant

How to write an executive summary for a cleaning business?

Provide a precise and high-level summary of every section that you have included in the business plan for your cleaning business. The information and the data you include in this segment should grab the attention of potential investors and lenders immediately. Ensure that the executive summary doesn’t exceed 2 pages in total.

The executive summary usually consists of the five major sub-sections that include:

• Business overview : introduce what services your cleaning business offers (commercial vs. residential cleaning), what type of customers you focus on (individuals, businesses, factories, etc.), any specific cleaning service you focus on (e.g. carpet cleaning), your company structure and, more importantly, how and why you want to start such a business today
• Market overview : the market overview section will contain an overview of the expected market size and growth of the cleaning industry in your area as well as your target customers. Another important part of any market overview is a clear and thorough analysis of your competitors
• People : introduce your company’s management and employee structure. Provide a brief (no more than a couple of sentences each) of the experience of the team. Also, speak about your hiring plans: who will you hire and who will report to whom?
• Financial plan : how much profit and revenue do you expect in the next 5 years? When will you reach break-even point and start making profits? Include here your key financials such as revenue, gross profits, and net profit
• Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

Cleaning Financial Model

All you need to get funded

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2. Business Overview

The business overview section is sometimes called the company description and is one of the most important parts of the cleaning business plan.

Here, you will want to provide crucial information about your cleaning business, including your services, pricing structure, customers, and company structure.

a) History of the Project

This is a brief description of your business, outlining its origin and your reasons for venturing into this field. As one would put it, it answers a major question about business; why a cleaning company? 

When starting a cleaning business, you want to use all your best tools to show the lenders and investors that your passion is deeply built around the need to fill an existing market gap. For example, you would argue that many customers in your area need eco-friendly cleaning, tile and grout cleaning, or commercial kitchen cleaning services.

b) Business Model

You should be clear if you are opening an independent cleaning company or partnering. Also, make it clear if you are buying an existing franchise.

Franchising has an added advantage of simplicity, given an already established market base. However, every model has its risks and benefits. So, choose what’s best for your target market and long-term goals. 

c) Services

Don’t get it twisted. Cleaning companies offer a range of services to their consumers depending on the business location and demand. So, an important aspect of laying a solid foundation is to explain to your customers what they should expect from your business. In other words, what type of cleaning services do you intend to offer? 

The 2 main categories of cleaning services are: residential and commercial cleaning.

Residential cleaning targets private residences and homes. If you choose this option, you can specialize in home maintenance, move-in and move-out cleaning, deep cleaning, green cleaning, and residential event cleanups. 

On the other hand, commercial cleaning suits businesses and requires significant manpower, more space, and sophisticated equipment. You can’t run this business in some regions without enough vehicles to transport your equipment. 

If you plan to specialize in commercial cleaning, you can focus on general office cleaning tasks, large-scale specialized cleaning, construction cleanups, commercial kitchen cleaning, and hazardous waste cleaning.

d) Pricing Strategy

Another important part of the business overview section is your pricing structure. It should be as clear as possible because investors will rely on it when assessing your financial need.

Most cleaning companies in the US set their rates per square foot, per room, per hour, or as a flat fee. And the standard national hourly cost of house cleaning services in the US ranges from $50 to $90 per hour per cleaner.  

e) Target Customers

Who is your ideal customer? And which cleaning services do they need? You might have already identified your target market if you can answer these questions correctly. 

For instance, if private residences and apartments dominate the region, many individuals will probably need residential cleaning services. Make sure you offer that.

Similarly, a busy city center with many offices and commercial properties will probably benefit from commercial cleaning services as mentioned above. Identifying your target market is one of the fastest ways to increase revenue potential after assessing the competition. 

f) Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Market Overview

To run a successful business, you need all the facts that back your decision to start a cleaning company in the region at that time. Market analysis will help you identify the level of competition in the region and whether the investment is worth it. 

For example, offering commercial cleaning services in a residential setup would make little sense. Similarly, overpricing your services when the dominant population is low to middle-income earners won’t fast-track business growth. 

a) Cleaning Business Industry Status Quo

This section should answer two obvious questions about your cleaning business;

• What is the market size of the cleaning industry in your area? 
• How fast is the cleaning industry growing? 

Both questions will help you set realistic expectations when getting into this field, having analyzed the market trends and size. 

How big is the cleaning industry in the US?

It’s always good to start any market overview by assessing the market size at a national level.

Of course, the figures may not represent the actual status of the cleaning business in your region, but they offer a solid foundation for building a thriving business. According to the latest statistics, the cleaning service industry in the US had a value of $97.6 billion in 2022 . 

The staggering need for cleaning services means that the commercial cleaning sector will likely grow at a steady rate of 5.4% up to 2025 . Although this may be a good sign for setting up your cleaning business, you should also assess market growth in your area (see below).

How big is the cleaning industry in your area?

Getting the market data at the city level gives you a clearer picture of what to expect from the market. It may complicated, but you only need the total number of cleaning companies in your region and their services to assess your area’s market size.

For example, let’s assume you want to get into the carpet cleaning business. With close to 32,000 carpet cleaning businesses in the US, and a total market value of $4 billion (carpet cleaning US market), we can safely assume each carpet cleaning business generates $125,000 in sales per year on average.

Now, assuming there are 25 competitors in your area, the estimated market size of the carpet cleaning industry in your area is $3.1 million.

How fast is the cleaning industry growing in your area?

You may need to analyze multiple factors to determine the growth rate of the cleaning industry in your region. Sometimes, this involves a few calculations to get an actual figure when drawing your conclusion. 

For example, if the region had 120 cleaning companies in 2020, which increased to 150 in 2022, you can assume that the industry is growing at a steady rate of 12% per year. 

Pay attention to all factors that may directly impact the growth rate, including a population influx, increased demand, and increased income potential. 

However, don’t be shocked if you notice a successive drop in the demand for cleaning services in the region. This is possible even when the national statistics show otherwise. Its part and parcel of the business and could indicate that this isn’t the right time to launch a cleaning company. 

b) Cleaning Business Competitor Analysis

Another crucial step in the business plan of your cleaning company is to assess the existing competition. There are a couple of questions to guide you here, including;

• How many cleaning companies are there in your region?
• What services do they offer (residential, commercial cleaning, or both)?
• What’s the average price of hiring a cleaning company in the region?
• What’s the total number of individuals employed by a typical cleaning company in the region? 
• How many customers do they serve per week/month? 

Why do you need a competitive analysis in the business plan of your cleaning business?

Assessing the competition in the area where you plan to start your cleaning business will allow to better understand whether there is sufficient demand, and whether you are well positioned to take market share from competitors.

For example, starting a new business would make perfect sense under the following circumstances;

• There’s a clear market gap that you can fill in the region (For example, offering a service that other companies might have missed, like eco-friendly/green cleaning) 
• There are no or inadequate cleaning companies in the region. This would present the perfect opportunity to tap into the market potential and grow a thriving business. 

c) Cleaning Business Customer Analysis

The customer analysis section is almost similar to your target audience. However, this is your chance to prove to the lenders that your target market is real and available. You can use the following questions to analyze your client base; 

• Which individuals need cleaning services in the region? 
• What’s the average income of the individuals in the region? (This is also important when determining your pricing structure)
• Which cleaning services are they interested in?
• How often do they need cleaning services? (daily, weekly, monthly)
• Are they more likely to benefit from commercial or residential cleaning services?

Usually, the level of competition in the region also influences your customer analysis. So, that should be clear to help you determine the market demand or predict the success of your cleaning business.

4. Sales & Marketing

The sales and marketing strategy sums up your plans for acquiring new clients. Here are a few helpful questions to guide you:

• Which marketing channels are best suited to your business (online vs. offline marketing)?
• Do you have a unique selling point? If so, what is it?
• What is your marketing budget for the first months / year?
• How can you track the success of your marketing strategy?
• Do you plan to offer any promotions to attract new customers? 

Cleaning Business Marketing Channels

You can use the following channels for marketing your cleaning business locally;

• Pay-per-click campaigns (e.g. Google ads)
• Email, SMS marketing
• Social media content & ads 
• Word-of-mouth advertising
• TV and radio advertisement

What are your Unique Selling Points (USPs)?

A unique selling point is what puts you ahead of the rest. It’s no secret that you will face stiff competition from established cleaning companies in the field. So, how you set yourself apart matters. Some factors to consider include;

• Price : Cheaper services than your competitors
• Location : Your proximity to the target market gives you a slight edge over the rest
• Quality : Stellar cleaning services with modern equipment will attract more clients

5. Management & People

You must address 2 things here:

• The management team and their experience/track record
• The organizational structure: different team members and who reports to whom?

a) Management

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of senior managers that you intend to hire to oversee your commercial cleaning business.

Describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeeded in their previous roles.

It is also important that you explain how their experiences and qualifications help you in offering the services you are proposing. If they have specialized training and education (such as carpet cleaning, industrial cleaning, etc.), add that information too.

b) Organizational Structure

Even if you haven’t already hired a senior manager and any other relevant staff members, you must provide a flowchart of the organizational structure defining the hierarchy of reporting as shown below.

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan for a cleaning company.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your cleaning business is an attractive investment.

There should be 3 sections to your financial plan section:

• Your historical financials (only if you already operate the business and have financial accounts to show)
• The startup costs of your project (if you plan to start a new cleaning business, purchase new equipment, etc.)
• The 5-year financial projections

a) Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

b) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project.

For a cleaning business, startup costs are all the expenses you incur before you start making sales. Luckily, these expenses are rather low for cleaning companies and mostly include the cost to purchase equipment and the vehicle you will use to transport them.

As an example, it costs on average $73,500 – $167,500 to start a small commercial cleaning business with 2 vans and 4 employees. We have laid out below estimates for the key startup costs you can expect for a cleaning business.

Note that these costs are for illustrative purposes and may not be fully relevant for your business. For more information on how much it costs to start and run a cleaning business, read our article here .

c) Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model for your cleaning business.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in the business plan of your cleaning business.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 20%) on your margins?
• What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of customers over time ;
• Your expected revenue ;
• Operating costs to run the business ;
• Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

7. Funding Ask

This is the last section of the business plan of your cleaning business. Now that we have explained what your company is about, the services you offer and to whom, what’s your strategy, where you go and how you get there, this section must answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries? Or will it cover mostly the cost for the lease deposit and the renovation?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our Cleaning financial model template , you won’t have any issues answering these questions.

For the use of funds, we also recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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How to write an effective cleaning services business plan

Key takeaways

• Write your executive summary last to create the most compelling start
• Include an actionable business strategy and clear financial plan to prove your growth potential
• Frame your cleaning business in a positive light—especially for lenders and others outside your team—but always be realistic

Cleaning your house—sweeping, mopping, vacuuming—are chores everyone has to do but few people love. It’s no wonder thousands of homeowners and business owners across the country outsource their cleaning every year. With a strategic cleaning services business plan , you can start a profitable new business that makes the most of this demand.

Here are six key sections you need to include in your business plan template to help you successfully start your cleaning company .

1. Executive summary

Every cleaning services business plan starts with a compelling executive summary that offers a concise overview of its contents.

First impressions are important, and the executive summary is your first chance to introduce your business and explain your purpose. If you’re sharing your business plan outside of your team—perhaps to lenders or potential business partners—it’s crucial to make your summary as enticing as possible. If not, they may not even read the rest of your plan. 

Even if you’re only sharing your business plan within your management team, a strong start gives busy managers the key facts about your business. This allows them to understand and implement your purpose and values until they have time to sift through the more detailed parts of your business plan. An executive summary also helps excite your team about the business they’re helping to build.

A solid executive summary should include:

• A brief intro to your business
• Your mission statement , which is a short, powerful phrase that defines what you do (for example, “to provide healthier, safer workspaces for professionals”)
• What makes you stand out, as compared to other cleaning services
• An overview of your business strategy and financial plan

Keep your summary brief and put the most impressive facts forward. This section should be no more than one page long, so make sure to leave out unnecessary minor details or flowery language. You can go into much greater detail with the rest of your business plan , which should be at least 30 pages long .

Some business owners find it better to write the executive summary last, which allows you to easily narrow down the best points to highlight and saves time on later revisions.

2. Business description

Your business description section is the place to talk about the details of your company and what it does best. Start off with a paragraph or two that provides details about:

• Your company’s purpose: Are you a commercial cleaning company or a residential cleaning business ?
• Your company history: Are you a startup ? If not, how long have you been in business? What experience do you bring to the table? 
• Your location: Where do you operate? What area do you serve? Do you have office space?
• Your team: How many employees do you have? How many people work in the front office? How many are on your janitorial team?
• Your objectives: What specific, measurable goals do you have? You can update your cleaning business plan over time, but choose 1–3 goals you’ll focus on for the next three years, such as “increasing net profits by 110% and reaching 75% growth within our first year .”

Target market

No cleaning business can be the perfect fit for everyone. Be specific about the clientele you want to serve, including your ideal client’s demographics and interests. Explain the problems they’re facing that may lead them to search for a cleaning company .

As an example, a house cleaning service may specifically target upper-middle-class families with children and busy work lives. They need a cleaning company so they can have more time to relax and be with their kids.

If you’re not sure what types of clients you want to focus on yet, do some research on other cleaning businesses in your area. Who are their typical clients? Are there any noticeable gaps you could fill? Are there less saturated parts of your local cleaning industry you could enter?

Value proposition

Your value proposition explains why you’re uniquely suited to serve your target market . You can use this part of your cleaning services business plan to highlight your greatest strengths—for example, if your team members are cleaning industry veterans or if you use particularly high-quality or eco-friendly products.

Cleaning services

It’s crucial for you to describe each type of cleaning service you offer. If you offer carpet cleaning , you may give some brief insight into what carpet materials you can clean and what carpet cleaning plans you offer. If you offer window cleaning services , specify whether you work with high-rises or only single-story buildings.

3. Market analysis

As the owner of a cleaning business , you need to keep an eye on trends in your industry and immediate market. The market analysis section of your cleaning services business plan shows your investors and partners both your knowledge and ability to succeed by answering questions like:

• What is the current state of the cleaning industry ? Is demand or spending projected to grow? Who is seeking services right now?
• Who are your competitors? Who are their potential customers ?
• What opportunities and challenges will you face entering the market?
• Despite the challenges, what gives you a competitive advantage? For example, you may be entering a saturated market, but you could still be the only office cleaning service in your area focused on serving small businesses .

Answer these questions as accurately as possible and back them up with thorough research and data. While you should always aim to put your cleaning business in a positive light to impress potential lenders, partners, and others, your business plan also serves as a guiding document for your company so it should be realistic. Your management team will benefit from understanding the actual challenges they’re facing and how you plan to overcome them.

4. Business strategy

Growth is essential for every company. In this portion of your cleaning services business plan , you’ll flesh out exactly the actions you’ll take to achieve that growth.

A great business strategy includes two components:

Pricing strategy

How you price your cleaning services can have a significant impact on your sales and your ability to reach your target audience. If you’re a new business , it can also affect your ability to attract new customers.

If you’re trying to attract money-conscious clients, it makes sense to offer coupons and deals on your services when you’re first launching your business. Coupons and deals can get their attention quickly, allowing you to make them loyal to your brand before you charge full price—which may still be at or below typical prices in your market. 

On the other hand, if you want to position yourself as a luxury cleaning business, your potential customers might not be seeking competitive pricing and be willing to pay more for higher-quality janitorial services .

Learn about nine pricing strategies you can implement in your business.

Sales and marketing strategy

The other essential component of your cleaning business strategy is your sales and marketing strategy , which explains how you intend to grow your cleaning company through driving business and making sales. This is where you can explain:

• How you’ll generate leads
• How you’ll engage those leads and drive them toward a purchase
• How you’ll keep engaging and retaining customers over time

This section should include all of the strategies you’ll use to promote and market your cleaning business (with details), such as running social media ads, claiming your Yelp Business Page , sending emails, or using traditional marketing like direct mail or print ads.

Most business plans will also include a sales forecast here that explains the results you expect to see based on your marketing efforts.

Get a free Yelp Page

Promote your business to local customers.

5. Management summary

The management summary of your cleaning services business plan details how your company will operate on a day-to-day basis. A strong management summary will prove your team’s competence as a whole. Below are some subsections to consider including in this part of your plan.

Business structure

This section is relatively simple—just explain who owns your company and what business structure you have ( sole proprietorship , LLC, S corporation, etc.). If you have any other stakeholders, such as employees with equity in your business, make sure to provide this information too.

Management structure

The people behind the wheel of your business are the ones who shape its direction the most. That’s why your business plan should provide a brief biography of each member of your leadership team, as well as their relevant experience. Highlight all of their education and credentials, along with any relevant career accomplishments. For example, if you have 10 years of experience as the operations manager of a national cleaning company, highlight that.

Operations plan

Create a visual organizational chart for readers ( these free templates can help), so potential investors can easily see the hierarchy structure within your company. How do your cleaning technicians receive assignments? Do you have a customer service representative taking calls? Expand on how your cleaning service functions in individual departments and as a complete unit.

6. Financial plan

Writing a business plan doesn’t have to cost any money unless you hire a business consultant to write it for you, which usually costs at least $1,500. However, as you’re writing your plan, you do need to be aware of the costs of running your business.

Use this section to describe what expenses you’ll face as a business. Separate any startup costs (like LLC formation costs ) from ongoing operational costs (like rent, payroll, and cleaning equipment expenses) to present a clear picture of your potential.

It’s critical to be highly accurate with your financial figures in your cleaning services business plan. Overestimating expenses is better than underestimating them so that you or your team aren’t surprised by any additional expenses later on. Do your research on average prices and expenses or even chat with other cleaning business owners if you’re not sure.

Using your sales forecast as reference, present your expected financials for the next three to five years. What will your profit and loss statements, cash flow statements, and other financial documents look like? Use charts and graphs with specific numbers whenever possible. You may want to work with an accountant on this step, as they can advise on what’s realistic.

Put your cleaning services business plan into action

Once your cleaning services business plan is complete, it’s time to start putting it into action. After launching your business, enact your business strategies. Your business plan should provide guidance for at least the next three years, though it’s perfectly normal to need to make adjustments to your objectives and strategies at any time. Get more tips on how to market your cleaning business to take your cleaning services to the next level.

The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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How To Write a Cleaning Services Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for cleaning services businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every cleaning services business owner should include in their business plan.

Download the Ultimate Cleaning Business Plan Template

What is a Cleaning Services Business Plan?

A cleaning services business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Cleaning Services Business Plan?

A cleaning services business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Cleaning Services Business Plan

The following are the key components of a successful cleaning services business plan:

Executive Summary

The executive summary of a cleaning services business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your cleaning services company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your cleaning services business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your cleaning services firm, mention this.

Industry Analysis

The industry or market analysis is an important component of a cleaning services business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the cleaning services industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a cleaning services business may include:

• Small businesses
• Commercial businesses
• Industrial businesses

List the needs and wants of each customer segment, as they relate to your cleaning services. For example, a small business owner may need their office cleaned on a regular basis, but may not have the time or resources to do it themselves. Conversely, a homeowner may want their home cleaned but may not be willing to pay for professional services.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or cleaning services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your cleaning services business via word-of-mouth.

Operations Plan

This part of your cleaning services business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a cleaning services business include reaching $X in sales. Other examples include expanding to a new city or adding additional services.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific cleaning services industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Cleaning Services Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Cleaning Services Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup cleaning services business.

Sample Cash Flow Statement for a Startup Cleaning Services Business

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your cleaning services company. It not only outlines your business vision, but also provides a step-by-step process of how you are going to accomplish it.

Now that you know what should be included in a cleaning services business plan, it’s time to get started on writing your own. The template we’ve provided can help you get started, but don’t forget to personalize it to reflect your unique company and its goals.   

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Free Cleaning Service Business Plan (Download PDF Sample)

Download Our Free Template to Get Started

A cleaning company business plan is a comprehensive document outlining your cleaning company’s objectives and explaining your marketing plan , cleaning services, and funding information. It serves as the blueprint for your cleaning business. 

• Savvy entrepreneurs create a business plan when starting a new business, and they continue to update it as their business grows. 
• A well-written business plan will guide you through your journey as a small business owner. It will help you make critical decisions as you work hard to reach your goals over the years.
• You’ll be able to glimpse the bigger picture and keep track of your progress when you’ve got it all written down.
• A business plan will significantly increase your company’s chances of success , setting a clear path to long-term growth and helping you plan efficient organizational processes. 

If you’re aiming to gain the trust of potential investors, a business plan is a must-have tool that will show them if your business is worth taking the risk.

We’ve created a downloadable cleaning services business plan PDF that you can easily edit to fit your needs. Get my sample template below:

Components of a Cleaning Services Business Plan 

Now that you understand the importance of a cleaning company business plan, the next step is to start creating your own. But there’s no need to worry! We’ve done much of the legwork to ease the process of creating a business plan for you. 

Our free downloadable cleaning services business plan PDF contains essential components to help you define your goals and make better business decisions. 

However, keep in mind that every business plan is unique. You can remove or add any section as you deem necessary to create the best business plan for your cleaning company. 

Include the following elements to get started in the right direction: 

1. Executive Summary 

The first part of a comprehensive business plan is an executive summary, which provides an overview of your company and summarizes your entire business plan.

Highlight what makes your cleaning business stand out from competitors in the cleaning industry. You can also describe the weaknesses and shortcomings of other cleaning firms and how your company aims to solve these problems. 

You can include the following information in your executive summary: 

• Owner’s experience
• Mission statement
• The leadership team and employees
• Financial and growth goals

2. Company Description 

• Why did you decide to start a cleaning services company?
• What particular problems are you trying to solve, and how do you intend to beat competitors in the cleaning industry?

Your company description is where you emphasize the strengths and competitive advantages of your cleaning business. 

3. Objectives

Set the best objectives that will help keep your cleaning business on the right track.

• Think about the key goals you want to achieve, whether to reach a certain amount of sales revenue or expand your operations to a broader service area.
• When you carefully define your main goals and objectives, you’ll be able to take the proper steps to get where you want to go. 

4. Market Analysis

Market analysis gives you an insight into your target market share, the needs and demands of your customers, and your competitors.

• Do some research about the cleaning company industry and what your competitors lack to know how your company can gain an edge over others.
• With proper market analysis, you can also analyze the need for funding from financial institutions and investors. 

5. Organizational Structure 

• Define the specific roles that need to be filled, such as cleaners, an office manager, and a project manager.
• You can also talk about hiring competent personnel as your company grows and outsourcing services for processes like digital marketing and accounting. 

6. Cleaning Services

An essential part of a cleaning company business plan is identifying the type of cleaning services you intend to provide: 

• Scope of Cleaning Services – Do you plan to focus on bidding on commercial janitorial jobs , residential cleaning, housekeeping, post-construction cleaning or all types?
• List of Specific Cleaning Services – Talk about your company’s services and prices, from interior home cleaning and damage restoration to industrial cleaning. 
• Benefits of Your Cleaning Services – How will your target market benefit from your company’s services? Think about the problems you’re trying to solve for your customers, like giving them a wide selection of cleaning services to reduce the need for hiring multiple contractors. 

7. Marketing and Sales 

To survive in a competitive industry, your cleaning business needs to employ tailored marketing strategies to help you stand out and beat competitors.

Outline your marketing and sales strategies to promote your cleaning services, gain leads, and ultimately boost sales. You should determine the number of clients you must win to achieve your cleaning company’s profit goals. 

The most effective marketing strategies for cleaning businesses include: 

• Online Marketing – Your objectives can include building an authoritative business cleaning service website design , using paid advertising like Facebook ads , leveraging social media, implementing email marketing, and maintaining an excellent reputation online. 
• Offline Advertising – Timeless strategies include direct mail, distributing pamphlets and flyers, connecting with the local community, and creating branded merchandise. 

8. Funding Requests 

• Add this section if you need additional funding for day-to-day functions and operational expenses.
• You can create a table outlining your cleaning company’s expenses, letting potential investors and lenders know precisely where their money will go. 

9. Financial Projections 

Your cleaning company business plan should have a realistic financial forecast based on your extensive market analysis and company goals.

• It should include well-researched financial projections for the future to demonstrate your targeted profits. 
• Try to include a cash flow estimate, capital expenditures, and approximate payrolls for the next few years.
• You can create an annual or quarterly target profit that your team can work to accomplish. 

Pro-Top : include a cash flow estimate, capital expenditures, and approximate payrolls for the next few years. You can create an annual or quarterly target profit that your team can work to accomplish. 

10. Appendix

Your business plan ends with an appendix where you add all relevant documents, definitions, legal notes, and other critical information.

• You can include resumes, certifications, bank statements, credit reports, charts, and other supporting documents. 
• Refer readers to this section anywhere in your business plan when necessary. For example: “See Appendix, page 5, for management team certifications.”

Example of a Cleaning Services Business Plan PDF

You can open or download our free cleaning business plan PDF below:

To get an editable version on Google Docs, enter your email below:

Why Does My Cleaning Company Need a Business Plan? 

You might think, “But making a business plan sounds like a lot of work! Do I really need it for my cleaning company?” The quick answer is: Yes, you definitely need that business plan!

As tedious as it sounds, preparing a strategic business plan is crucial to set yourself up for success and not get lost along the way. 

Take a look at the following key reasons why your business will benefit from a cleaning company business plan: 

Find Out If Your Cleaning Services Business Idea Is Viable

Creating a business plan will help you test if your business idea is feasible, saving you time, money, and energy. Many aspiring entrepreneurs believe they have outstanding ideas that could never fail.

However, around 20% of business startups fail during the first year due to a lack of planning, among other things. 

To survive the cleaning business startup phase, you must perform careful and methodical planning and create a well-developed business plan. It’s the key step between visualizing the concept for your cleaning company and turning your vision into a successful business. 

Increase Your Chances of Growth and Success 

The cleaning industry is enormous, and competitive residential and commercial cleaning businesses are everywhere. There’s always demand for cleaning services. Around 80% of households in the US are expected to use home cleaning services by 2024. 

Considering the competition you’ll be facing, it helps to create a business plan that will help you identify how your cleaning company will stand out. 

• Extensive planning will help you pinpoint your target market, determine your unique selling proposition, and develop a startup and operating expenses budget.
• This process will ultimately set your cleaning business up for long-term growth and success.

Secure Financing

Established financial institutions, lenders, and investors typically perform an extensive investigation before committing to an investment. With a solid business plan, you’ll be more likely to secure the funds you need to get your business up and running. 

Common Questions about Cleaning Company Business Plans

A business plan will help you determine if your cleaning business idea is viable, increase your chances of success, and secure financing.

An executive summary includes a mission statement, information about the leadership team, and financial goals.

Final Thoughts: Driving Your Cleaning Company’s Success With a Solid Business Plan 

Equipped with a well-researched business plan, you’ll have much higher chances of succeeding in the cleaning services industry. It’s also a valuable tool that can help you secure funding for your operational expenses as a cleaning startup. 

After downloading our free cleaning services business plan PDF, make sure to edit each section and include all essential information to create a comprehensive document.

Our free sample cleaning company business plan serves as an excellent starting point – a helpful template that you can personalize as necessary.

Written by Nelmie Jane Pardo

Nelmie Jane Pardo is a senior contributing writer who lends insight into digital marketing methods and business solutions. She regularly writes at BusinessHue to help business owners take their online marketing to the next level.

Free Resources for the

Cleaning Houses Under the Table for Cash: Legal Trouble?

The average cost to clean an apartment in 2023 (price list), starting a cleaning business checklist pdf: printable form, letter offering cleaning services: free template you can use.

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Did you find what you are looking for.

Increasing complex waste management and housekeeping needs make cleaning, maintenance, and repair businesses lucrative for new entrepreneurs.

Whether you plan to start a waste management or commercial cleaning company, you need a clear roadmap to drive your business to success.

This library of cleaning and maintenance business plan examples here can inspire and guide you as you begin to plan your business. So, don’t worry; we got you covered on that part.

Let’s learn more about these repair and cleaning business plan samples, starting with their benefits.

Benefits of using an industry-specific business plan example

Believe it or not, using an industry-specific business plan example is the best and probably the quickest way of writing a business plan.

Doubt it? Hold, this may change your perception; an extended list of the benefits of using an industry-specific business plan template.

• Inspiration : Reading a business-specific template can be incredibly helpful in getting content inspiration. Furthermore, it helps you gain insights into how to present your business idea, products, vision, and mission.
• Risk-free method : You are taking a reference from a real-life, let’s say, auto repair shop business plan—so you know this plan has worked in the past or uses a method subscribed by experts.
• Deep market understanding : Analyzing and reading such examples can provide clarity and develop a deeper market understanding of complex industry trends and issues you may not know but relate directly to the realities of your business landscape.
• Increased credibility : A business plan developed using an example follows a standard business plan format, wisely presents your business, and provides invaluable insights into your business. There’s no question it establishes you as a credible business owner, demonstrating your deep business and market understanding.
• Realistic financial projections : Financial forecasting being a critical aspect of your plan, this real-life example can help you better understand how they project their financials—ultimately helping you set realistic projections for your business.

These were the benefits; let’s briefly discuss choosing a maintenance, repair, and cleaning business plan sample that best suits your business niche.

Choosing a Maintenance or Repair Business Plan

This category itself has 18+ business plan templates for various cleaning and maintenance businesses. With many similar business types and templates, you may not find the most suitable one through manual scrolling.

Here are the steps to consider while choosing the most suitable business plan template.

Identify your business type

Are you going to be a pest control service provider? A carpet cleaning company? Or a laundromat business?

Asking yourself these questions will help you identify your business type, which will help in choosing a niche-specific business plan template.

Once you identify your business type, you can choose between templates for different business segments.

Search for the template

We have an in-built search feature, so you can easily search for a business-specific template using your business type as a key term. Once you have the search results, choose the most suitable one. Simple as that.

Review the example

Look closely at the content of the sample business plan you are considering. Analyze its sections and components to identify relevant as well as unnecessary areas.

Since all the Upmetrics templates are tailored to specific business needs, there won’t be many fundamental customizations. However, a hybrid business model targeting multiple customer segments may require adjustments.

No big deal—you can view and copy sections from other business plan examples or write using AI while customizing a template.

That’s how you find and select the most suitable repair and maintenance services business plan. Still haven’t found the perfect business plan example? Here’s the next step for you.

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Cleaning Service Business Plan

Start your own cleaning service business plan

Mother's House Cleaning Service

Financial plan investor-ready personnel plan .">, key assumptions.

The sales forecast is based on the assumption that increased demand will occur at a steady pace. This is based on the assumption that a large part for our new clients after month two will be from word of mouth referrals. The logic is that we will incrementally gain customers as we continue to serve current customers. We will need a couple of visits before we can turn a new client into a referral service. All this will happen steadily and incrementally. This forecast is on the conservative side, it is possible that because we are superior to competing services that things really take off, however, it would not be prudent to take that aggressive of a forecast. It is always better to err on the side of caution.

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

Our start-up costs include equipment needed for a home-based business (to be detailed below), initial legal fees, marketing fees, cleaning equipment and supplies, uniforms, and signs for employee vehicles.

Sources of Funds

Sarah plans on investing 75000 at the start of business 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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Starting Cleaning Services Business Plan (PDF)

A cleaning services business is a very lucrative business to start. The beauty of this business is that it is generally not capital-intensive i.e. you can start it with a low budget. With just a few hundred dollars you can start the business and of course, scale as it gains momentum. Cleaning services come in several different forms. That is why it is a good business idea to explore. In a broad sense, cleaning services involve general cleaning, sanitization, and disinfection. The cleaning services themselves can be general, mini, and deep cleaning. The cleaning services business is one where you have to determine your niche. This is because there are so many niches you can serve. The returns on investment for the cleaning services are good.  Both residential and commercial demand for cleaning services are projected to continue rising. That is a good indicator that starting a cleaning services business is worthwhile. This article will outline how to start the cleaning services business, and the cleaning services business plan – PDF, Word and Excel.

Business Model

There are several options when it comes to making money from a cleaning services business. You can offer your services as packages with specific charges. Your charges could be dynamic in that you charge depending on the context. You could also charge using a retainer approach. This would be ideal for scenarios where you are expected to clean on a regular long term basis. Thus you can use different types of business model depending on a client’s circumstances.

For example, the direct to consumer is the most common business model you can use. You can also use the subscription model; especially for clients you enter a retainer agreement with. Your cleaning services business can focus on one or more of the following: domestic cleaning, commercial cleaning, laundry services, dry cleaning services, pressure washing services, and sanitization and or disinfection services. These are just classifications otherwise the possible specific cleaning services you can offer are infinite.

Market Research

You have to conduct a comprehensive market research prior to everything else. It’s important to also have a cleaning services business plan.  Ascertain the availability, size and type of market so that you do not waste time building a business that will not take off. The other important element you will be looking for is the type of cleaning services that are on demand.

Current players in the cleaning business domain (who will ultimately become your competition) are major case studies in your market research. You have to find out what types of cleaning services they offer, the types of clients they serve, their business frameworks, pricing regimes, their operational and marketing strategies amongst other things. Take note of their areas of strengths and weakness and fine tune everything to put together your own business entity. You can even draw insights from noting areas that current players have not yet tapped into. Also ensure you get the licenses and permits required to start the business.

Location And Premises

The location of your cleaning services offices is essential if you want your business to be successful. You need to consider an ideal location for your offices that is close to your target market. Consider locating your offices close to the CBD, in shopping malls or shopping centres where your potential customers can find you. Since your work is done at your customer’s home or office your office space or premises should not cost you too much. A reasonably sized office space, with parking space in a location close to your target market should be good enough. Your cleaning services business plan should include costs of purchasing or renting the premises.

Competitive Analysis

The cleaning services industry is highly segmented. This is not surprising given the countless number of possible cleaning services niches. In order to better understand how to position your cleaning services business, you need to study the competition. This follows that you would have already established the niche(s) you wish to serve. That can only be possible by having a thorough understanding of the cleaning services industry. Once you have it you delve into finding out which the current cleaning services businesses are. Look into the type of cleaning services they will be offering.

Look into how big their market share is. This also includes getting to understand the clients they serve and the locations they serve. Find out their pricing and their general business operational procedures. If you intend to offer some specialist type of cleaning services, it is possible to be the pioneer in a certain niche. Anyways, in your study of competitors, find out if they have an online presence i.e. websites and social media accounts. If they do have, you will learn a lot from going through their online activity. If they do not have, that already will be a loophole you can capitalize on. Your aim is to identify market gaps or customer pain points still largely unaddressed.

Equipment For Cleaning Services Business

After you decide on providing either residential or commercial cleaning services  you need to come up with a list of all the equipment that you will need for your business. Make sure you do enough research so that you buy the right equipment for the type of services you intend on providing. Common cleaning equipment includes, vacuum cleaners, sweepers, brush machines and so forth. Vehicles are also important for you to be able to travel to your customers. Your cleaning company business plan should include the costs of purchasing the equipment. You also require detergents as well as cleaning chemicals. Investing in quality equipment together with good cleaning chemicals will be ideal for you to run a successful business.

Products And Services

The products and services required for cleaning services vary with every company. Also consider your target market when you decide on the kind of products and services you will provide. You can choose to offer your cleaning services to households, corporate buildings, industrial complexes, tourist facilities, academic institutions, retail outlets and so on. The common services offered by some cleaning service companies include, regular cleaning, maintenance, outdoor cleaning and landscaping to name a few. It is always best to specialise on one or two cleaning services, but you can also add other complimentary services in order to serve a large customer base. Your cleaning services business plan should outline the services that you intend to offer.

Your chosen suppliers for the chemicals and tools you will use is very important. Select affordable suppliers for your inputs but do not compromise on quality because it will negatively affect your services. Ensure that your cleaning company business plan has a clear list of all the products and services you plan on providing together with their associated costs. There are also several approaches to adopt in your working agreements with different types of clients. For example, some clients might want to enter into contractual agreements so that you become their resident cleaners. Some other clients can just require cleaning services once-off, maybe after an event, for instance. So there are many different and diverse approaches to take in how you will build and conduct your cleaning business.

Permits/Licenses, Insurance & Business Bank Account

Permits or licenses.

Come up with a business name and logo for your cleaning services business. Then get it registered formally as a business or company. Apply to get an operating license from the relevant authorities. That is the municipal or local authority in most cases. In some cases there might be need to have the requisite permits or licenses to handle certain substances or processes. There are some cleaning substances or processes that one has to be certified to use or do. Before you start your cleaning services business operations find out if you need any. It is also wise to have professionally skilled and certified cleaning staff.

Insurance & Business Bank Account

There are many risk factors involved in the cleaning services business. It is mainly for that reason why you should get insurance for the business. Deal with reputable insurance providers only. For effective business financial management, do not involve your personal finances. Finances for your cleaning services business must be standalone. This is best achieved by opening a business bank account for your cleaning services business. It is all about making the business a separate entity liable for itself. If you mix up the finances, you will personally be financially liable for your cleaning services business.

Staff & Management

Your staff and management is crucial when it comes to a cleaning services business. You should hire people that are efficient and who know how to communicate with your customers. Also, your staff members should be experienced and love their jobs. It is best to hire people that already have experience in this kind of industry so that they can help you run your business successfully. Any inexperienced staff members should undergo training before being given important tasks. After all cleaning chemicals or detergents as well as the equipment can be dangerous that is why it is important to hire people who know how to use those tools. The size of your business will determine the number of people you will hire. You may need cleaners, gardeners, general hands, security as well as management among other people. Your cleaning services business plan should also clearly outline the staff you need to hire, their job description together with their salaries.

The day to day operations of a cleaning services business may include;

• Looking for clients,
• Traveling and attending to various cleaning jobs,
• Staff management,
• Advertisements

Processes are important for a cleaning services business to be successful. It is even better to set up operating procedures when it comes to cleaning certain premises, furniture, delicate materials and the outdoors. This way you can ensure that your staff members do the right job. If cleaning jobs are not done well this will be detrimental for your business.

Another important factor to consider is following industry standards relating to health and safety such as the cleanliness of your environment, how your staff should approach their jobs and what they are supposed to wear. If regulations are not observed you risk getting in trouble with the law.

Marketing And Sales Strategies

Build a multipurpose website and social media accounts. Be it to explore your services, to make enquiries, to book cleaning services, or make payment; it should all be possible online. This alone can cater for all your marketing needs and generate sales. The idea is to get the details of anyone you engage with. Find additional ways for people to provide their contact details. Your goal should be to build an email list for your cleaning services business. Emails are more personal and conversational.

In fact, the open rate and conversion rate from email marketing is higher than from social media marketing. Social marketing must be a tool you use to drive prospects to your website. Work out some arrangements with social media influencers as well. Buttress all this with other marketing strategies e.g. the use of print and other electronic media. Branding your vehicles, equipment, work wear, and the like also contributes to brand awareness. Do not forget to invest in signage such as billboards, banners, and posters.

There is a ready market when it comes to cleaning services. More women are beginning to enter the workforce and a large number of organisations including schools and corporates have started outsourcing cleaning services. Many families, and organisations require the help of cleaners to keep their homes and workplaces clean. Students, singles parents, married couples, schools, hospitals, and companies all require the help of cleaning services. There is an increasing demand for cleaning services and the industry continues to grow. Your cleaning services business plan should have a proper marketing strategy.

With the widespread buzz about green products it is important that you take heed of that in the cleaning products that you use. It is recommendable to use natural or eco-friendly products that do not pose harm to both humans and the environment. In conducting a cleaning business, particularly for those doing the direct cleaning, safeguards must be put in place to avoid health issues. Protective clothing and the use of disinfectants after cleaning must be thoroughly exercised. Impeccable attention to detail and overall diligence is necessary for your business to grow. This is a business whose growth and sustainability heavily relies on getting positive reviews borne out of excellent service. So do not compromise and do not do shaddy work; be exceptional, be trustworthy! Another important consideration to make is the need to have insurance cover for your business. Especially when offering cleaning services to commercial entities (even households) incidentals such as accidental breakages can occur.

Keys To Profitability

Leverage on the use of technology. This applies to so many things involved in your cleaning services business. For instance, using tech-based cleaning tools or machinery makes you more efficient. You can use customer relationship management (CRM) software to handle your customers optimally. Use digital marketing to push your cleaning services brand. Even in handling customer payments use tech-based solutions e.g. electronic point of sale (EPOS), ecommerce-enabled website, and so on. All these tools and more will help your cleaning services business deliver value, quality, and convenience. Plus you get to easily collect and analyse data. That will all culminate in increased profitability.

The cleaning services business offers lots of business opportunities. There are still many untapped clients who are considering paying for cleaning services. Do your research and position yourself rightly; cleaning services opportunities are plenteous.

Pre-Written Cleaning Services Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the cleaning services business, we encourage you to purchase our well-researched and comprehensive cleaning company business plan. We introduced the business plans after discovering that many were venturing into the cleaning services business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global cleaning services business plan will make it easier for you to launch and run your cleaning business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for cleaning services. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the cleaning business.

Uses of the Cleaning Services Business Plan (PDF, Word And Excel)

The cleaning company business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your cleaning services business
• As a cleaning company business proposal
• Assessing profitability of the cleaning services business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Cleaning Services Business Plan (PDF, Word And Excel)

The business plan for cleaning services includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the cleaning services business fail, so that you can avoid their mistakes
• Ways to raise capital to start your cleaning company business

The cleaning services business plan package consists of 4 files

• Cleaning Services Business Plan – PDF file (Comprehensive Version – 77 Pages)
• Cleaning Services Business Plan – Editable Word File (Comprehensive Version – 77 Pages)
• Cleaning Services Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 43 pages)
• Cleaning Services Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Cleaning Services Business Plan (PDF)

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Get the Cleaning Services Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your cleaning services business! Check out our collection of business plans  , and more business ideas .

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Sample Janitorial and Commercial Cleaning Business Plan

Example commercial cleaning & janitorial service business plan.

This is a comprehensive tutorial on putting together a sample janitorial & commercial cleaning service business plan. This template can be used by cleaning services, janitorial service, commercial cleaning specialty and carpet cleaning businesses.

The goal was to write out a custom business plan using practical information and cover the main topics.

Some of the topics were too big and we had to use an introduction and then provide a link to the full resource. Every section has a link to view details of specific sections.

The plan divided into 6 sections:

• Business Description

Table of Contents

Commercial Cleaning- Janitorial, Carpet Cleaning, VCT, Tile, Office Cleaning

In the executive summary we list all the main sections and then give a brief description of the topic.

• Business Description – Next Door commercial cleaning service located in Toledo Ohio and was incorporated as an S Corp July 2020. We are currently in the start up stage with August 1st 2020 as our first day of business. We currently have 3 employees, one marketing person and 2 cleaning technicians. ND currently leases 5 000 sqr feet of office and warehouse space out of Toledo. Our current target market is employers with 50- 100 plus employees, primarily professional offices with cleanable office space of 10,000 sqr feet minimum.
• Services – Next Door will provide daily cleaning services to local businesses including an emphasis on specialty cleaning services such as : Carpet cleaning, hard tile cleaning, VCT waxing, furniture and general disinfecting. Most businesses don’t have the time to recruit, hire and especially training cleaning staff. It can take 3-6 months to train a good cleaner, this is time, money most businesses would rather devote to their specialty and their clients and not on maintaining a clean building.
• Marketing – The company is going to use Account Based Marketing, what this means is weighting our budget to best payoffs. The strategy is to shift our resources to the biggest payoff and not market to every business equally. Some businesses will spend $1200 year, while others might spend $50k. We want our marketing plan to reflect that . This can really hit home – if we apply 80% of our effort to just 20% of our leads (our Key Accounts) we will receive 80% of the  rewards.
• Management – As we grow especially in commercial services where its common for businesses to have 10, 20 and even hundreds of employees. We want to avoid this first slide of every employee, every customer, invoice, equipment question coming to you directly. This is guaranteed to fail eventually and create lots of stress in the process.
• Operations – Commercial cleaning employee manual or handbook, this can be used for janitorial, carpet cleaning and commercial cleaning services. The purpose of this sample is to share some topics and general information to include in an employee manual.
• Financial – The financial part is the final part of the business plan and here we will use charts, graphs and spreadsheets mainly to map out a long term successful future.

1.Business Plan- Summary

Next Door commercial cleaning service located in Toledo Ohio and was incorporated as an S Corp July 2020. We are currently in the start up stage with August 1 st 2020 as our first day of business. We currently have 3 employees, one marketing person and 2 cleaning technicians. ND currently leases 5 000 sqr feet of office and warehouse space out of Toledo.

Our current target market is employers with 50- 100 plus employees, primarily professional offices with cleanable office space of 10,000 sqr feet minimum.

Client sustainability is going to be the main variable to consider when deciding which business to market to. We want to be thinking of industries that will be in business for the next 20 years.

Medical, clinics, doctor, technology, professional services like architect, law, financial. We see these as basic services that will survive the ups and downs of the macro economy. The main threat long term is the use of remote workers but we feel this is still a long ways out in large numbers.

Next Door plans to be diverse offering daily building cleaning services and also high margin specialty services. We believe this mix will balance our revenue/profits out over long term macro changes.

1.1 Industry Overview

Currently the retail sector of the industry is a mess and very difficult to make work. As more people continue to buy online retail stores continue to close stores and significantly cut back on cleaning budgets.

Right this second hospitality is also in shambles with pandemic and government ordered shutdowns or limitations on capacity. This includes restaurants, hotels, leisure, etc. We believe there will be permanent damage to this sector and will stay away for the first couple years. Even when they do get back on their feet they will be keeping budgets tight.

Industrial businesses are hit and miss, really depends on the specific product they make. This will be a sector ND will keep in the marketing mix

Medical, including hospitals clinics and doctor services are always needed and with an aging population only will be needed more. The only risk long term is more doctors using online tools to speak with patients but they will always need to see patients face to face somewhat.

Professional services including technology, lawyers, engineers, management, etc is one of the safest in our opinion long term. These are services that can’t be replaced easily by future robots. These services require thinking and not just repeating tasks. The risk is remote staffing but we feel in large numbers there will always be enough office space needed.

Commercial Property Management is currently experiencing a lot of financial problems with 20-30% of tenants not paying leases. We will be avoiding this sector over the short term.

1.2 Company Description

Next Door is an S Corporation formed in the state of Georgia with 2 shareholders Jason & Lisa Jones. The state or city does not require any special permits or licenses. The company will provide building cleaning services to other businesses.

The office/shop is located in between 2 main thruways giving access to all areas throughout the metro area within 30 minutes. This was a major reason for choosing this location, it is centrally located. Also with commercial cleaning businesses we needed warehouse space to hold various equipment and store misc cleaning products.

 Office is currently leased for 5 years.

Most cleaning staff will report directly to the buildings they service and not come to the office often. The office will be staffed with marketing, management and human resources. Supervisors will share workspace in the office but mainly work in the field at client buildings.

Because of this we only needed 3000 sqr feet of office space and 2000 sqr ft of warehouse.

Mission Statement Our goal is to provide a clean and healthy environment for our customers through state of the art cleaning technology and a commitment to customer service Method Clean Biz

Safety is a priority for our customers and employees, while in your facility we follow a detailed health & safety program, This insures quality service, happy employees and competitive prices.

One of the things Next Door wants to be about is safety, this is as a value proposition for marketing but also be aggressive in training, supervising employees through monthly safety meetings. We feel this is a topic that will be important in the forseeable future.

Also the large employers we target are generally the ones that care about safety. Under 50 employees you will start to see the topic be less and less important.

1.3 History and Current Status

The company is a start a up and we don’t have any history to share. Jason and partner Lisa Jones started the company August 1 st 2020. Jason has worked in the commercial cleaning industry for 20 years as a former franchise owner, operations manager and salesperson for 2 different businesses in the industry.

Lisa is a former office manager and salesperson for a landscaping service for 7 years with an MBA from Georgia University.

Jason feels after 20 years in the industry with practical real life experience in various management roles that the industry is changing and one variable is to focus more on high margin project work to combine with lower margin cleaning contracts.

Lisa has an MBA and can add the business structure needed to grow and sustain long term growth.

Both have experience in sales specifically in the service industry and know how to market, sell contracts.

1.4 Goals and Objectives

The goal is to build the business to about $1.5 million in sales with an owner benefit of about 20% which equals about $300k in benefits, wages and profit for the shareholders. The timeline is 5 years with a slower rate in the first 2 years while they are building the core infrastructure and then dramatically scale that up in years 3-5 after the core is solid.

One of the experiences Jason has had is small businesses growing too fast too early and then crashing because they don’t have enough management in place. Often owners try to do everything themselves and burn out.

1.5 Critical Success Factors

The key to success in the cleaning industry is human resources, people. Recruiting, hiring, training and supervising staff and also developing management, supervision talent in house. We feel the best way to grow and sustain it long term is by developing our cleaners into supervisors.

Each lead person is creating the next lead person. Trying to hire supervisor’s from other cleaning businesses comes with a lot of challenges, some have bad habits to begin with that are difficult to change. Also run the risk they quit after a short time and have information about the internal workings of the business and client lists, training material etc.

Training and supervision will be key success factors. The challenge In the cleaning business is employees are working at the customers location, mainly unsupervised on an hour by hour basis. This is why hiring the right people in the first place is so critical and then getting them in a routine through training.

We will create a culture of everyone sticking together and supporting each other. With 90% of the workforce working remotely it becomes important we communicate with each other on a regular basis and trust each other.

There will be a big emphasis on communicating nightly through email, text, phone so employees are tuned in.

1.6 Company Ownership and Exit

The company has 2 shareholders with Lisa owning 40% of the shares and Jason 60%. Each has the option to buy the other out at an agreed upon price after 5 years. Shares cannot be sold to a third party unless agreed to by both.

Jason will hold the title of CEO and have direct authority over Operations dept. Lisa will have the title of President with administrative and Sales/Marketing directly reporting to her.

The long term plan is operate the business for approximately 15 years and sell to the general public splitting the sale price 60/40.

2. Services

Next Door will provide daily cleaning services to local businesses including an emphasis on specialty cleaning services such as : Carpet cleaning, hard tile cleaning, VCT waxing, furniture and general disinfecting.

Most businesses don’t have the time to recruit, hire and especially training cleaning staff. It can take 3-6 months to train a good cleaner, this is time, money most businesses would rather devote to their specialty and their clients and not on maintaining a clean building.

The 2 nd part is specialty work. Most businesses do not want to invest $10ks of dollars of capital into cleaning equipment that is used 1x month or maybe even only a couple times a year. Also the training of employees required, again for a task that might only need to be done a couple times a year.

Businesses would rather spend that capital on areas where there is a much bigger payoff.

2.1 Service Description

• Daily janitorial and office cleaning
• Carpet steam cleaning truckmount
• Carpet cleaning low moisture
• Hard surface steam cleaning including ceramic, porcelain and quarry tile
• VCT floor waxing, polishing
• Office furniture steam cleaning
• Disinfecting services

Daily Janitorial and office cleaning

The company feels the key to success in daily cleaning is one initial training and two communication. Often cleaning businesses are small and lack management talent, understaffed and overall desperate for bodies on any given day.

We feel the competitive advantage is in training cleaners not only the technical skills but also the importance of service skills. Often clients will like a cleaner and think they are the greatest in the world even if their technical skills are average.

NEXT DOOR wants to make this a key part of training cleaning staff. Some of the training elements will be uniform, appearance, communication with the client, body language, how to address complaints, safety equipment like wet floor signs, tone to use when speaking with clients, etc.

Training will take approximately 3-6 months with technical training only taking 30% of the time. The company feels not only will we have happier clients but cut down on employee turnover by reducing the stress. We feel by training employee’s customer service skills they will also feel like we care about them and want to see them succeed in life in general.

More than anything clients want to know you care and we want to focus on training staff to be proactive in relaying that message. Most clients understand people are human and will make technical mistakes. BUT it is unacceptable to not care about a client building or the staff that works in that building when they are paying you.

2 nd Key element is communication. Most cleaning employees work remotely and does not interact with management on a daily basis. This more than anything can lead to cleaners feeling like nobody is watching and worse nobody cares.

The company is going to be very aggressive in creating a communication system so we interact with every cleaner, every day in some way. Either by a supervisor stopping by, calling, texting or maybe even email in some situations. Our thinking currently is daily text alerts mixed with phone calls.

Carpet Steam Cleaning- Truckmount

The company will invest almost $40k in a van based carpet cleaning system. This system will allow us to steam clean carpets at a very high level of quality and production. With advanced systems we can have a 10 on quality and a 10 in production. This system can also clean up to 300 feet away from the van, targeting large employers we will need to work at great distances on a regular basis.

Carpet Cleaning- Low Moisture

An emerging and often overlooked service is using low moisture technology to clean carpets. With this service the company can sell high margin services at an affordable price. Often in larger buildings access can be a problem or they need the area turned over quickly, low moisture provides a quick 30 minute dry time.

Hard Tile Steam Cleaning

Using the van based carpet cleaning system we can quickly change tools and offer steam cleaning of various tools. This is another high margin service to offer and it makes the daily office cleaning a lot easier and quicker.

Often these areas are the toughest areas to clean: restrooms, lobbies, cafeterias and also the areas that receive the most complaints.

The long term goal is create a route just cleaning hard tile surfaces, the benefit is it’s a high margin service and also can help get our foot in the door to sell big monthly cleaning contracts.

VCT Floor waxing, Polishing

VCT flooring is usually located in high traffic areas like hallways, cafeterias and restrooms. We have found the overall appearance of a building can be greatly impacted by having shiny, clean looking floors. This can be accomplished by stripping old finish off and applying new or high speed polishing.

How clients “feel” about a cleaning service overall can come from how well a cafeteria floor looks. This is medium profit margin service in most cases because how labor intensive it can be. But can help greatly in the overall satisfaction of clients.

Office Furniture Cleaning

Office furniture is another high margin but niche service. The company will use the van based truckmount system in most cases to keep production high. This can include partitions, chairs and small sofas

2.2 Competitive Advantage

In section 2.1 we covered what we believe our competitive advantage is for janitorial and daily office cleaning.

Specialty cleaning services: carpet cleaning, upholstery, office furniture, VCT, hard surface cleaning has some of the same focus but there are two key points to make.

Two things we have found true with specialty services is most janitorial businesses are not very good at them. The main reasons are lack of training in staff and equipment. We believe in buying the highest production equipment available and spending considerable resources in training of technicians.

These two variables can give NEXT DOOR a significant advantage over competitors and get our foot in the door for janitorial services at client buildings of competitors.

#1 Using van based truckmounted system and also current low moisture carpet cleaning systems.

#2 Using dedicated technicians that have been through specialized training at certified organizations like the IICRC.

Often janitorial services will send general cleaners out to complete these tasks with limited training and modest equipment.

3. Marketing Plan

Marketing is a huge subject in itself, we already have a large section with a specific marketing plan. In this section we will give a brief overview and then the link to the full marketing plan.

3.1 Marketing Research

Toldeo Ohio metro area is the designated service area. Toledo has a total of 18,000 businesses but we need to narrow that number down to a manageable number.

Key Accounts – businesses with 100+ employees = 328

Businesses with 50 + = 659

Key Account total = 987 businesses

These represent where we will dedicate 75% of our budget and resources

Growth Accounts- businesses with 10 -50 employees = 4300

These are growing businesses that we will dedicate roughly 15% of our budget too. Remember some of them will grow to 50 employees over the long term.

Advertising – misc. advertsing will receive the smallest piece of the pie of 10%. This will include google, adwords, social media etc. The reason is we can’t control always who calls from a big advertising campaign, some will be big and most small but its still an opportunity for PR/Marketing and fill in gaps. 

3.2 Competitors- High Barriers To Entry

Part of our marketing strategy is coming up with areas that are difficult for our competitors to easily repeat. If there is one thing we know about human behavior its if something is easy everyone will do it. So we want to look for tactics that are very difficult for our competitors to do.

Difficult to do: targeting businesses with 50 plus employees is a key part of this strategy. Most commercial cleaning services will find it very hard to do consistently over long periods of time. One of the biggest reasons is patience, larger jobs take a lot more patience and lets face it most cleaners are not very patient and our current society is built for on demand.

EASY To Do:

• Lead generation service
• Google search adwords
• Facebook marketing

HARD To Do:

• Telemarketing
• Door to Door sales
• Highly Targeted Google display ads
• Direct Mail

3.3 Sales Plan

6 Simple Steps To Creating a Commercial Cleaning Sales Plan

How to create a commercial cleaning sales plan, this can apply to commercial cleaning, carpet cleaning and janitorial services. We are going to cover 6 steps to creating a dedicated sales plan we can follow every day, month and year. A sales plan is meant to be a living document that as we learn will be updated and improved over time.

Step 1 What is our objective or financial goal?

Step 2 What Resources are available, what is your commitment level?

Step 3 Targeting, who are the types of businesses you will focus on?

Step 4 Services, what services will you focus on?

Step 5 Activity Log- What physical actions will you take on a daily/weekly/monthly rotation

Step 6 Training- What Training do you need to accomplish your goals?

3.4 Pricing Strategy

Pricing Strategy- After deciding on a goal we then can create a pricing strategy.

Cost Plus – we figure our costs for a job and then add our gross margin. Our gross margin goals will be as follows

• Specialty cleaning  jobs including carpet, tile, furniture and VCT- gross profit- 70%
• Small cleaning jobs less than $10k per year- 60% profit
• Medium jobs- $10k – $30k per year – 50% profit
• Large Jobs- $30k plus- 40% profit

The reason is smaller jobs require much more office support in fill in staff, supervision, training, supplies, etc.

Larger jobs are self contained with a team leader working on site at a client building to provide all those tasks.Supervisor will inspect 1x week.

Square foot – sqr ft or unit pricing is best when you have experience with a specific service and type of client. Sqr ft pricing will be used using the above gross profit goals.

Time and Materials – or another way to use this is hours X hourly rate. This is often used when you are unfamiliar with a service or type of client building. This strategy will be used when we are unfamiliar with a job, misc tasks, obscure requests and 1x jobs.

3.5 Sales Strategy

Strategy section: objective is increase cashflow, measure by percentage increase, goal is 30%. How do I increase our cash flow? How does this change our sales strategy?

 In commercial cleaning, carpet cleaning or janitorial cashflow is extremely important, maybe the most important challenge we face. What happens whenever taking on a new project is we have costs of labor, chemicals, equipment, gas but might not see a payment for 30, 60 or even 90 days. First is the data or analytical part, we currently are at 22% and in previous months hovered around 24% but now need to greatly increase that.

How to: look at the current client list, is there a pattern with accounts that fall below our goals? Reduce invoice terms, is there a pattern of industries, sizes or areas that are paying in terms greater than 30 days net? Change our terms to 15 days net for all one time jobs, these are usually specialty cleaning services carpet cleaning, windows, small construction projects.

Over time I think most of us find certain industries have industry logic built in that it is commonplace to pay in certain invoice cycles. This is fine but something we have to think about as we grow.

For example you are currently cleaning a lot of property managers and they are all paying 60 days plus, that might be a situation where its time to stop marketing to that group and find a new target

3.6 Sales Forecasting

This is a quick video on using forecasting to determine when it is time to hire a new technician. Often us contractors wait until the last minute to hire new staff and that usually doesnt work out too well. Regardless if hiring a part, full time or casual employee its always best to plant the seed and start the process months before we actually need someone.

The easiest way is to create a table in word or spreadsheet in excel or just take a piece of paper and a pencil. This is an example of a sales forecasting table separate by 3 columns. Customer, estimate amount and probability or forecast.

In the first column list name of the customer or bid, examples medical building, restaurant and property management account. Second column list the gross amount of the bid, in this example we put $1000 dollars for medical, $12000 restaurant and $3000 for property management company. The total comes to $16,000.

To forecast list low,medium and high of 25 percent%, 50 percent % and 75 percent %. Now this is subjective, sometimes we win low % bids and lose bids we think we have nailed down, it happens.

At this point its time to start placing ads, time to collect and read resumes, interview the best applicants. You want to have all this pre-planned and set up 2 weeks, 2months and 4 months in advanced so when the work does come in you have a list of contacts to put in place.

4. Management

4.1 company organization.

As we grow especially in commercial services where its common for businesses to have 10, 20 and even hundreds of employees. We want to avoid this first slide of every employee, every customer, invoice, equipment question coming to you directly. This is guaranteed to fail eventually and create lots of stress in the process.

This second example is more of a traditional organizational chart for a commercial cleaning service, janitorial service. In this slide we show 3 departments: operations, sales and administration. You can see a big difference right away in this structure, instead of every employee reporting directly to you, now they report to the managers and the manager’s report to you.

The Operations Manager will have all the supervisors, team leaders, technicians, specialty cleaners and cleaning staff reporting directly to them.

Sales Person might have 1-2 assistants working for them setting appointments, sending out direct mail, emails etc. Often these can be part-time staff that either work inside sales setting appointments over the phone or outside sales/networker going door to door and attending events.

Office Manager or Administration might have the bookkeeper and 1-2 office assistants helping with employee interviews, HR, fact checking resumes etc. Note, some owners prefer to have the bookkeeper/financial staff next to them and report directly to owner and not under admin.

4.2 Professional Support

The company needs to make a list of various vendors, suppliers and professional services. Below is a starting list of vendors will need to hire.

• Accountant/ Tax
• Financial advisor
• Equipment supplier
• Day to day cleaning solutions supplier Main
• Back up supplier
• Payroll service
• Credit card
• Credit card processing
• Website hosting
• Digital marketing
• Design marketing
• CRM provider
• Technical consultants – IICRC or ISSA
• Business specialty consultants
• Phone service
• Van mechanic- tires, inspection, etc.

4.3 Management Structure

In this section we will show some examples of organizational charts to structure a commercial cleaning, janitorial or commercial carpet cleaning service.

5. Operations

5.1 employee handbook.

Commercial cleaning employee manual or handbook, this can be used for janitorial, carpet cleaning and commercial cleaning services. The purpose of this sample is to share some topics and general information to include in an employee manual.

** Note this is not a legal document and any employee manual should be customized and verified with a local consultant or lawyer based on your specific state laws.

Welcome to Commercial Cleaning Service!

On behalf of our big family of fellow associates, owner, vendors, customers and management we want to welcome you to our team.

At Commercial Cleaning Service, we believe that every associate contributes to our growth and are also rewarded equally. We want every team member to take pride in driving our van, wearing our uniform and serving our customers to the best of your ability.

This employee handbook is a simple way to describe the expectations of our team members and outline the policy and procedures we follow to provide the absolute best service experience possible.

All associates are expected to become familiar with the contents of this handbook in the first 30 days of employment and share all questions they may have with management.

Topics to be covered:

• Timekeeping
• Direct deposit
• Termination
• Phone usage
• Equipment usage

5.2 Recruiting, Hiring and Interview Process

How to hire employees for your commercial cleaning service. The goal is to create a flow chart to map out the hiring process, I find it very helpful to be able to see processes and map out the different steps involved. I feel it helps a lot in understanding and the actual follow through.

The 10 Essential Steps To Hiring Amazing Employees For Your Commercial Cleaning Service

• Job opening

Job Description

• Create Database

Find Recruits

Phone Interview

Onsite Interview

The first step is determining we have a job opening or several job openings and writing a job description. A job description has the basic tasks involved, hours/days, full time or part time, any certification or education requirements.

Identify the type of person we would like to hire. Some positions require a detail minded person while others need a lot of physical labor. It is our job to find good matches of the recruits with the position.

Before running ads we want to create a database to hold all of this information and make it easily searchable in the future. Often we will have several qualified candidates but only one opening currently and want to find the other candidates later on.

Run Advertisements

Decide where we will run advertisements on, for how long and what is our total budget. The best place to start is referrals of course by sharing on social media and through email blasts of our current database and reaching out to former candidates. Some options for advertising are indeed, monster, local newspaper.

Go over the resumes and score the best qualified candidates for contact.

I personally like the phone interview first to reach out and get a feel for the candidate, ask a couple basic questions and make sure they understand the job description.

This will depend on the position of course, next an onsite face to face interview. Also can meet in a coffee shop, some people prefer a relaxed setting so candidates are more comfortable.

Go over all the information and make a final decision.

This is where we have the new employee fill out required paperwork, insurance, sign off on employee manual’s and layout the next steps.

5.3 Safety Meetings

The goal of this template is to create a 12 step safety manual with meetings on a monthly basis covering different topics. Cleaning businesses encounter several situations at clients building’s, company shop, office and driving to commercial carpet & tile cleaning jobs.

12 Month Health & Safety

Month 1 Introduction

The purpose of this health and safety program is to establish company standards for working in client buildings, driving in company vehicles and working in company office/shop.

The company has identified 12 key topics to be covered in monthly safety meetings that all employees must attend. It is intended that this manual is a “living” document to be upgraded and added to with input from employees, owners and managers.

• Introduction
• PPE- personal protective wear
• Electrical Cords
• Work area signs, tape
• Vans/Equipment maintenance
• SDS Sheets, Chemical storage, mixing

5.4 Employee Compensation

Often, we try to reward employee behavior through bonus programs and focus on one specific performance at a time, for example an attendance bonus.

In this example instead, we are going to create a Balanced Scorecard using a point system. The difference is we will have 5 different performances instead of focusing on only one.

The points vary from poor to satisfactory to excellent and at the end of the review we will add the points up give a financial bonus based on the number of points.

The five variables we will be using in this bonus evaluation are

• Inspections
• Customer Survey or Review

The Top 5 Performance Evaluations

Attendance- Attendance will depend on if the employee is full time or part time. I think we definitely have to weight this somehow. We could deduct a point for every day missed but honestly anymore than 1 is too many and even 1 is not good.

On Time- I understand some cleaning jobs when they clock in doesn’t matter a lot but for project work like carpet cleaning, floor work, etc. often clients are waiting for us, so it is critical.

Inspections- This can be a weekly or monthly inspection you would normally have. To make this easier I would just use a 5 point system or grades A,B, C,D,F and then transfer that to the scorecard.

Equipment- will depend on the type of service, for office cleaners we will be mainly looking at floor machines and maintaining vacuums.

For project work though like carpet cleaning, tile cleaning the equipment is critical and cost upwards of $50k plus. In that case I would weight it much higher than an office cleaning position.

Customer Survey or Review- This will break down between residential and commercial cleaning services. With residential nowadays reviews have become very important in digital advertising.

5.5 Inventory

The company will use an inventory control system made with excel spreadsheets managed by the operations manager. Inventory will be made on a 30 day cycle and 14 day cycle when cashflow is tighter in the first 2 years.

• On site inventory will be delivered and maintained by the building supervisor on a weekly basis. Cleaners and team leaders are to submit to supervisor supply needs and supervisor hands in worksheet to operations manager.
• Specialty Cleaners working out of shop will complete an inventory checklist daily and hand in to operations manager.

5.6 Credit Policy and Cashflow

The company will extend terms to clients following the sales strategy explained above.

Standard 30 days net

Exceptions 60 day net

60 day plus only authorized by CEO

Specialty cleaning jobs recurring 15-30 day net

1x Specialty jobs due on receipt to 7 day net maximum.

The company will follow this policy regarding tracking accounts receivable and payable

Complete an aging receivable at least monthly to track how much of your money is tied up in credit given to customers, and to alert you to slow payment problems.

Also tracking accounts payable using the same format.

Current- 30 day- 60 Day- 60 day + – Charge offs

6. Financials

The financial part is the final part of the business plan and here we will use charts, graphs and spreadsheets mainly to map out a long term successful future.

The main topics we will cover are:

• Start up funds and 1 st year
• Income statement
• Break even point
• Balance Sheet

6.1 Start up and 1st Year

In this section we think about all the money we will need to start up including 1x cost and monthly cost.

GENERAL/ADMIN                           

BANKING FEES  $200.00                $15.00

CONSULT FEES   $500.00                $95.00

OFFICE SUPPLIES              $200.00                $60.00

LICENSE FEES      $150.00                $15.00

BUSINESS INSURANCE   $500.00                $380.00

TOTAL GENERAL/ADMIN              $1,550.00            $565.00

SUBSCRIPTIONS                $237.00

TOTAL OPERATIONS       $-            $237.00

MARKETING/PROMO                    

ADVERTISING    $1,500.00            $1,800.00

PROMO $300.00                $50.00

TOTAL MARKETING/PROMO       $1,800.00            $1,850.00

WEBSITE/MOBILE APP                  

DOMAIN              $1,000.00            $30.00

HOSTING             $-            $30.00

TOTAL WEBSITE/MOBILE APP     $1,000.00            $60.00

RENT/LEASE       $-            $750.00

PHONE $-            $137.00

ELECTRIC              $-            $237.00

GAS       $-            $150.00

WATER/SEWAGE              $-            $50.00

WASTE REMOVAL            $-            $40.00

REPAIR/MAINTENANCE $-            $200.00

SECURITY             $-            $25.00

Then Estimate what the first year will look like.

TOTAL START-UP COSTS $4,850.00

TOTAL RECURRING MONTHLY COSTS               (1 YR = 12 MO)        $87,612.00

TOTAL BUSINESS EXPENSES         $92,462.00

ESTIMATED FIRST-YEAR BUSINESS INCOME          $112,000.00

BUSINESS FIRST-YEAR PROFIT/LOSS         $19,538.00

AVAILABLE CASH/ SAVINGS/OTHER          $30,000.00

BUSINESS BALANCE        $49,538.00

6.2 Break Even Point

In this section we look at how much revenue we need to generate to break even every month. This can be tricky sometimes for beginners, we want to calculate using a fixed monthly cost like rent and also a percentage of cogs or cost of service.

Fixed Cost            $4,300

Cost of goods sold            $3,000

Number of Jobs 1

Average Job Price             $9,300

6.3 Income Statement

Our income statement is a profit and loss statement, looking at net income and then minus taxes to see net, net.

6.4 Cashflow

Cashflow statement is one of the most important financial metrics to follow for a commercial cleaning business. Just because we have invoiced a client doesn’t mean we physically have the money in the bank.

Often what can happen is cleaning services fall behind and then have to start borrowing large sums of money to stay alive each month.

6.5 Balance Sheet

Lastly is the balance sheet what do we own and what do we owe. Including intangible assets like intellectual property which is difficult to judge so be very conservative.

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FREE 10+ Cleaning Service Business Plan Samples in MS Word | Google Docs | Apple Pages | PDF

Disease prevention and hygiene are inextricably linked to cleanliness. Cleaning services contribute significantly to this goal. Human health is entirely dependent on the environment, thus maintaining a clean environment is essential. If you’re thinking of venturing in this industry, cleaning services may be quite profitable. Cleaning services are in great demand, thus cleaning firms are profitable. Cleaning firms also provide a lot of room for expansion. There are several sorts of cleaning that you may do. A cleaning service is a great example of a firm with a lot of repeat customers and a stable revenue. These kind of enterprises aren’t flashy, but they may earn a lot of money. Your firm, however, might still collapse if you don’t have a sound plan in place. Look no further! In this article, we provide you with free and ready-to-use samples of Cleaning Service Business Plan in PDF and DOC formats that you could use for your convenience. Keep on reading to find out more!

Cleaning Service Business Plan

10+ cleaning service business plan samples, 1. cleaning service business plan template, 2. commercial cleaning service business plan template, 3. cleaning service business plan, 4. cleaning service management business plan, 5. household cleaning service business plan, 6. building cleaning service business plan, 7. cleaning service marketing business plan, 8. ultimate cleaning service business plan, 9. moving and cleaning service business plan, 10. car cleaning service business plan, 11. corporate cleaning service business plan, what is a cleaning service business plan, how to make a cleaning service business plan, 1. the executive summary, 2. a comprehensive overview of the business, 3. data from market research, 4. financial information, what does a thorough cleaning entail, is starting a cleaning service a smart idea, what qualities do clients want in a cleaning service.

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A business plan for your cleaning services firm is similar to a blueprint that outlines your organization’s goals, scope of work , and future growth plans . Your business plan is just a brief document that lays out your goals and helps you visualize how you’ll achieve them. The strategy will assist you in focusing on the most crucial aspects of your organization in order for it to succeed.

Your cleaning services business plan will help you figure out how to develop your company by leveraging funds, equipment, and personnel. A Cleaning Services Business Plan template can help provide you with the framework you need in order to ensure that you have a thoroughly written and well-structured plan in hand. For that, you can choose one of our excellent templates listed above. If you want to write it on your own, however, you can check out these elements below to guide you:

The mission statement of your cleaning business is typically the most essential element of a business plan, and it should be brief and unambiguous. To make a good first impression, an executive summary is usually placed at the beginning of a business plan, although many entrepreneurs prefer to write it after they’ve finished the rest of the document. If you’re just starting out, your executive summary should include details about your present financial situation as well as your objectives for attracting customers.

This portion of a cleaning business plan explains what your firm does, who it serves, and how it outperforms rivals in meeting consumer demands. Your legal structure, ownership and management information, services supplied, and marketing tactics are all examples of details.

The economic circumstances in your local region, your intended market share, your pricing and how it matches with target consumers and sectors, and any related information you can uncover about your rivals should all be addressed in a business plan. Market statistics shown in charts or graphs may assist readers swiftly assimilate market data while also adding aesthetic appeal to your cleaning business’ strategy.

Banks, investors, and insurance companies will want to see your financials, so a cleaning services business plan should include financial details as well as forecasts based on your market study. Balance statements, projected payroll costs, cash flow forecasts, and capital spending plans for the next three to five years are all important data.

A thorough cleaning service will remove the deep filth and grime from your home. It cleans places that aren’t normally cleaned on a regular basis.

A cleaning service is a great example of a business with a lot of repeat customers and a stable revenue. These kind of enterprises aren’t flashy, but they may earn a lot of money. It’s also an example of one of the numerous low-cost companies you may start from your own house.

Customers want staff that are trustworthy, pleasant, and well-trained. Cleaning technicians and office employees are also essential parts of what clients are searching for. Your job as the cleaning company’s owner is critical, but your staff are the company’s face.

As a result, the first step in beginning your new cleaning services business should be to create a business strategy. To help you get started, easily customizable and comprehensive samples of Cleaning Services Business Plan today!

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How to Write a Cleaning Business Plan – Simple Guide

How to write a cleaning business plan - simple guide.

Do you intend to establish your own cleaning company ? Would you want it to be a resounding success? If that's the case, you'll probably require a business strategy.

Many cleaning business owners believe that their firm does not require a plan, which is unfortunately erroneous. Not having a plan is like embarking on a journey without a map. Although you know where you want to go, you don't have the vision or the strategy to get there.

An effective cleaning business plan will assist you in defining, visualising, and achieving your objectives. Hence, it acts as a "roadmap" for your business.

Nevertheless, not everyone knows how to create an action-oriented business plan. If you're one, we've got you covered!

Below, we'll discuss how to write a purposeful business plan that'll help you corner the cleaning business market.

What You'll

Below you’ll find How To Write a Cleaning Business Plan

Why Write a Business Plan Anyway?

Writing an action-oriented commercial cleaning business plan, start-up summary, management summary.

Have you ever taken an exam without studying? If yes, I can guarantee you had an awful experience. Plus, you regret it to date. Starting a business without a plan isn't any different.

If you don't prepare ahead of time or craft a master plan, you'll not only be unsuccessful but also find yourself fighting an uphill battle within few months. You may experience financial loss or end up earning a bad reputation in the market, which will perhaps crush your business dreams.

Additionally, a survey conducted by the National Australia Bank found that one-third of Australian small businesses fail because they don't have a business plan.

Therefore, a business plan is crucial for your business. In fact, considering making one is already your step number one in achieving your business objectives.

Also, many successful business owners today believe that a business plan helps them "sleep well at night." So, here's how it may help you.

• It'll clear your thought process and ease your decision making
• You'll be able to create a marketing roadmap (defining target customers, market, and product promotion)
• You would catch up on the right talent at the right time.
• It'll define your business management goals and provide structure to your organisation.
• You'll better be able to summarise your skills and establish the finances you require.

Before discussing the business plan template for your cleaning business, know that the "Business plan" is not a one-and-done task. Instead, you'd need to update it time and again to compete with the market.

In other words, keep your plan "ever-green." As your business evolves, instead of sticking to the same old plan, update and re-establish it.

Your cleaning business' cover page may serve as the "first impression," and you perhaps don't want it to be a bad one.

So, how exactly can you design a pre-eminent-looking cover page, and what details do you need to cover? Let's unveil a few.

First, you should consider the information that needs to be included in your cleaning service cover page. Here are some things you are required to cover.

• Business name
• Contact information
• Company's address
• Your role in the commercial cleaning business

Second, you need to consider the design. Remember, "Less is more"; therefore, it's best to keep the cover page sleek and minimal. Bear in mind that you have your business plan executive summary to summarise the contents of your cleaning business.

Hence, no need to include unnecessary information on the cover page. Also, it shouldn't be too busy graphically either. Simply put, the design should not overcome the text. Otherwise, it'll be difficult to discern the information in the first go.

Furthermore, do not undervalue your business name; it functions as an identity for your company. Consider a unique and memorable company name .

Laslty, invest right in the logo. It serves as your cleaning business' visual identity. Consider hiring a professional who can design a simple yet powerful logo that looks distinctive.

Executive Summary

An executive summary is a synopsis of your entire business plan. As such, many business owners want it to be the last part and for the right reasons.

Crafting your executive summary at the end gives the most accurate picture of your business plan. As such, it provides an A+ description of the janitorial services you're offering. The Australian Government Support for Business also suggests writing the summary in the last.

Here's how you can keep it engaging.

Start With a BANG

Start with something that captures the reader's attention and tricks them into continuing reading. For example, include a relevant quote or thought-provoking stats regarding janitorial businesses.

Your audience should be encouraged to know more about your cleaning business. The reading should be thorough, yet it should not reveal everything.

Condense It Down

Your summary should highlight the best and most important features of your cleaning service, ditch unimportant details. Here's what you need to include.

Business Overview

• Target market
• Local competition
• Marketing strategy
• Financial highlights

Make It Stand Out

Make sure your summary has a clear and well-defined structure that is impactful. For instance, someone who has no prior knowledge of cleaning businesses should comprehend the primary elements of your company in the first read.

Keep It Positive

Keep the language optimistic. At this point, you do not need to discuss the potential challenges, risks, and stumbling blocks of your business. Instead, your tone should convey a sense of positivity.

Business Owner

In this section, you'll only discuss yourself. But what exactly will you include? Consider the following things.

Background/History: Do you have any prior experience in the cleaning business? Do you plan to train your employees? What skills are you bringing to your company?

Development: Do you plan to spread your business in the cleaning industry? What makes your strategies stand out among others in the business?

A business overview explains the operational structure of your cleaning company. Upon mere glance, your audience shall know how your company operates. This is particularly helpful for a person who seeks a job at your company.

Below are a few things you may discuss in your business overview.

What Cleaning Services Are You Offering?

Cleaning businesses aren't limited to laundry services. There is a lot you can offer like

• Residential cleaning
• Commercial cleaning
• Carpet cleaning
• Window cleaning
• Swimming pool cleaning
• Car washing
• Chimney washing
• Janitorial services

Nevertheless, make sure you opt for services that you're specialised in. Is it car washing, carpet cleaning, or pressure washing? Whatever it is, choose wisely. Make sure your employees are trained well, and you have prior knowledge about the cleaning services you're offering.

What Type of Cleaning Equipments Do You Use?

You're perhaps aware that each cleaning service has unique cleaning equipment . What cleaning equipment are you using for your company? (based on the services you're offering)

Mentioning your cleaning equipment is another way of earning the trust of your customers. They'd know that your brand doesn't operate on cheap cleaning products. Here are a few products you may want to invest in.

• Glass cleaner
• Disinfectant
• Washing liquid
• Laundry detergent
• Dishwasher chemicals
• Mildew cleaner

Pro Tip: Make sure you test the products. Perhaps you do not want to ruin the home appliances or clothes of your customers. It'll be a huge dip in the business.

How Will Weather Affect Your Business?

Will the weather conditions affect your business? They perhaps will. Make sure you include it in the overview of your cleaning business plan. Rainy and stormy weather conditions have a huge impact on the services you're offering.

Considering the market is another critical step of your service business plan.

Location: Where will you provide the cleaning services? Is it limited to a specific area or a broader region?

What motivates the customers to purchase: Are you offering special discounts on special events? Or Is it your prompt service, despite the inclement weather, that motivates the customers?

Why will they choose your company? What special thing do you offer your customers that other cleaning business owners don't? How is it distinctive?

Sales made to date: This one is optional, but it does leave a good impression on your customers. More sales (with positive reviews) are pretty impactful.

Marketing Strategy

It all comes down to this. No matter how good your business plan is, all of your hard work could be for naught if you don't have a killer marketing strategy. First, you need to consider the method. Is it flyers, Google Ads, or email marketing?

Whatever you choose, make sure you describe how you'll implement it. Also, discuss how it will be useful for the audience and why.

For instance, if you plan to start your business at a remote location with low to no internet connectivity, you should prefer cleaning flyers instead of Google Ads. Again, the key is to target the desired audience.

Also, plan your budget. How much will the marketing exactly cost you?

Market Competitors

Before you analyse your market competitors, you must carry out market research. For example, you can carry out online surveys or SWOT analyses to know about your customers' needs. Also, it'll give you an insight into the feasibility of your service.

Once you've done your research, you need to do a competitor analysis. You are required to assess their weaknesses and strengths.

Consider the following questions when identifying your rivals:

• Who's your local competition? (List 4-5 competitors)
• Consider their cleaning services
• Staff size (number of active employees)
• Reflect on the prices
• What services are they offering?
• How do the customers view your competitors?
• What are their strategies for business operation?
• How will their strategies impact your business?
• How much market share they own?
• Are they a big threat to you?

Examining these questions keenly will help you devise a smart business plan. It will also ensure that you do not face unexpected challenges in the near future.

Your start-up summary outlines the start-up costs of your assets and services. In other words, it calculates the value of your cleaning business.

Additionally, if you plan to apply for loans, this section, in particular, will determine whether you're eligible or not.

Start-Up Costs

To calculate legit overhead costs, you'd need to determine your start-up costs.

Once you've set up your cleaning charges, you can include your start-up costs in your overhead costs. You must pay attention to this section as skipping or doing it poorly can leave you with losses.

As you begin your start-up summary, make sure to cover all the start-up costs. It will help you know how much it'll cost you to buy the required equipment and chemicals to maintain your business.

Also, note that any products or equipment that you already own shall not be included in this section. This part is only meant to cover the things you need to buy.

Here are a few typical things that you might need.

• Supplies for the office
• Cleaning products and equipment
• Funds to pay the cleaning staff
• Marketing charges (ads, websites,, etc..)

Consider and include all these things and their expenses in your summary. It'll help you create an effective and forceful financial plan for your cleaning company.

Long and Short-term Assets

Your long-term and short-term business assets should also be included in the start-up summary.

So, any assets that you already own will help your business in the long run. For instance, the company vehicles pretty much lie in the category of long-term assets.

Alternatively, short-term assets are the equipment you already own and they would benefit your cleaning company for a short period of time. Here are a few short-term assets that you're likely to own already.

• Vacuum cleaners
• Floor brush

Although recording all your assets (especially the short-term) can be a challenging task, but it's a critical part of the procedure. Any assets that you already own give you an insight into what your company is worth.

Consequently, the more assets you have, the better your chances of making your firm successful.

Pricing Strategy

Want to go an extra mile with your cleaning business plan? You'll perhaps need to master the art of pricing the cleaning services .

This will earn you maximum profit and establish your business for the better. Consider the following things.

• Hourly rate
• Employee pay
• Software expense
• Equipment cost
• Overhead expense

Additionally, you also need to determine your profit goals. While this might be a bit time-consuming, it'll help you stand out among others in the cleaning business.

You cannot perhaps run your company if you do not consider this one. The management summary includes information about all the people "managing" your company.

You can discuss the people involved in developing your cleaning business and how the entire organisation is managed by them. Here's what needs to be included in the management summary.

The Team Leader

A team leader is responsible for selecting and organising the team. While we cannot ignore the role team as whole plays, one true leader serves as the company's backbone.

Here you'll need to include the details about your team leader. Try mentioning his background, credentials, and vision. Also, provide a summary on how the leader chose the management team (what things he considered?)

The Team Itself

In this section, you need to talk about your team. Here are a few things you may need to add up to the management summary.

• The academic background of your managers
• Any professional training or courses that they've had before Skills
• Their experience in the related field
• The accomplishments they have achieved while working for your company.
• A few personal details (age, city or place they live in currently, their notable activities)

Outside Professionals (if any)

Most businesses require an outside professional for help. Hence, your cleaning business staff doesn't only include the people who work for you.

So, if you're taking the help of an outside professional, do not forget to mention him in your business plan. This will demonstrate to investors that you have covered all aspects of your firm.

Costs and Profits

Your management summary should also include the labour costs and profits. Take a look at few things below.

• Your salary
• Employees needed to reach your objectives
• Labour costs

As a starter, you may not have enough clients to hire a cleaner, and that's perfectly alright. Remember that it does take a year or two for your business to establish, even if you devise a perfect business plan.

Once you have the clients and feel overworked, know that you need to hire a new cleaner.

Nevertheless, if you still can't afford to hire a new employee, you may want to revise your cleaning prices. Simply put, your cleaning prices might be low, so better raise them.

This is another challenging task for your business plan. If you do not consider this step, you may go bankrupt or leak the profits of your cleaning business.

Try to consult a financial advisor for this step, as he would guide you better regarding your business' failure or success.

Your finances can make or break your company; therefore, there is very little room for error. A little beyond it, and you'll lose all your money. Listed below are a few things that you may need to include in your financial plan.

• A financial statement
• Profit and loss projections
• Forecasted sales
• Personal management
• Analysis of the break-even point
• Funding for new businesses
• Cash flow forecast

While you may not need to include everything in your business plan, the items listed above can step up your business game.

Creating a Budget for Your Business

Your cleaning business, like all other businesses, requires careful budgeting. In fact, budgeting is the key part of every company. This will prevent you from overspending and getting into debt later. Also, you won't have to worry about paying your employees either.

Consider the following rules.

• Cut down on unnecessary costs. For instance, if you know a cheap yet effective cleaning brand, considering purchasing one.
• Track your sales, profits, and expenses every month.
• Consider hiring more cleaners and divide the paychecks instead of paying more to a single cleaner.
• Avoid spending the profit that your earn.
• When planning the budget, don't consider each penny that you have in your bank account.
• Talk to a professional.

What can I do to keep my cleaning business safe?

The cleaning business has its risks considering the hazardous chemicals found in the cleaning products. Catch on a few tips below to ensure safety for your cleaning company.

• Make new solutions each time.
• Avoid using harsh/strong chemicals
• Check for the expiry date of products
• Avoid mixing chemicals
• Keep your chemicals in sealed containers
• Maintain your electric appliances
• Train your employees well

To ensure that you get only positive reviews and do not run into unexpected accidents, make sure to keep the chemicals in good condition and a safe place. Also, ensure that your team is well-versed in how to handle each product.

Do I need to get any training before I start my cleaning business?

When launching a cleaning business, there are no legal requirements for specialised certifications or qualifications. You'll be able to manage your business with ease as you gain skills and relevant experience over time. Nevertheless, if you want to get qualified to see yourself perform better beforehand, you can consider taking a course.

How can I quickly attract cleaning clients?

Surprisingly, you can get clients insanely fast if you research right, market right, and show commitment to your cleaning business. Consider following the tips below.

• If you have a website, engage with your website visitors through live chat
• Keep your website content up-to-date
• Connect to your clients through social media (Facebook, Twitter, Pinterest, YouTube, etc.)
• Offer coupons and discounts (It'll surely attract new customers)
• Last but not least, create an effective business plan (as discussed above)

If you have six hours to cut down a tree, spend the first four sharpening your axe. Simply put, do your homework for a successful business strategy before you step out in the market with your cleaning business.

It will clarify your objectives, allowing you to move forward with confidence. While it may appear to be a daunting task, our guide has broken down each step to help you take your company to the next level.

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Cleaning Service Business Plan Sample

OCT.30, 2013

Do you want to start a cleaning services business plan?

Are you thinking of starting a cleaning services business? Well, the business can be a great choice if you looking for an easy yet profitable startup. Starting a cleaning service business plan pdf doesn’t require you to hold technical knowledge, a large amount, or a large team. You can start it at any scale and can expand or narrow down your offerings whenever you want.

Despite that the venture is relatively easier, it is still essential to follow a proper procedure of starting a cleaning services business plan . First, you will have to make a business plan for cleaning services. To learn how to make a cleaning service business plan, you can take help from this sample. Here we’ve provided the detailed business plan developed for ‘Pro Cleaning Services’.

Executive Summary

2.1 the business.

Pro Cleaning Services will be a cleaning services startup owned by Jack Franklin. The cleaning services business plan will aim at providing residential and commercial cleaning services to people throughout Manhattan. A wide range of services will be offered from small home one-time cleaning to large facilities’ maintenance.

2.2 Management of Cleaning Services Company

To make sure that all aspects of the business are well managed, you must prepare a startup cleaning service business plan. In your cleaning services business plan for starting a cleaning service you should study the technical, financial, and human resources you possess. And then construct a way to utilize and manage these resources to the fullest.

In this cleaning services business plan on how to write a cleaning service business plan we’re providing all the details of Pro Cleaning Services to help you in devising a plan for your startup.

2.3 Customers of Cleaning Services Company

Our customers will belong to almost all work domains as professional cleaning and maintenance are required by all. However, our potential and recurring customers are identified as follows:

• Residential Community
• Small/ Large Businesses
• Educational Facilities
• Manufacturing Units

2.4 Business Target

Our target is to become the most trustworthy and reliable choice for our target customers whenever they need temporary or permanent cleaning work.

Our financial targets to meet for the first three years of our launch are demonstrated below:

Company Summary

3.1 company owner.

Jack Franklin will be the owner of Pro Cleaning Services. Jack has completed his MBA a few years back. After his academic career, he worked at a managerial post for two years in a famous resort. However, he left his job to fulfill his dream of running his own cleaning services business plan .

3.2 Why the cleaning services company is being started

Jack noticed that the cleaning service businesses around him were using the traditional methods to serve their customers. He realized that he can bring innovation in existing modes through his intellect and management knowledge. Therefore, he decided to start his own cleaning business to fully implement the great ideas he possessed.

3.3 How the cleaning services company will be started

Step1: Plan Everything

The first step before starting a cleaning business is to write cleaning services business plan . To help you in creating a business plan for cleaning we’re providing a cleaning service business plan example. Jack decided to offer both residential and commercial cleaning services. So if you are looking for commercial cleaning services business plan samples or a business plan for cleaning for a start-up residential cleaning service, you can have help from here.

Step2: Define the Brand

The next step is to get recognized by defining your business’ services and values. During this time you will have to develop and brand your policies so that your customers can identify your competitive advantages over others.

Step3: Establish Your Corporate Office

Jack decided to rent a building in Manhattan to establish his business office. He will procure the latest cleaning equipment and inventory to set up his cleaning services business plan .

Step4: Establish a Web Presence

These days, it has become a necessity to establish a strong online presence. Jack decided to make a mobile app, website, and social media page for his cleaning services business plan to reach out to a wider audience. This online presence will also help him in staying in contact with his customers.

Step5: Promote and Market

The last step is to develop and execute a marketing plan to promote your services.

Before starting a cleaning services business plan , you must decide the services you want to provide your customers. So that you can plan your business accordingly.

The commercial cleaning services business plan will be different than a residential one as a commercial cleaning business requires more resources and management.

Since Jack decided to offer a wide range of services, the cleaning services business plan developed for his business can be used in any case. You can take help from this cleaning service business plan template free of cost if you’re starting commercial or residential cleaning business.

• House Cleaning Service

We will provide all the basic house cleaning services listed below. Our customers will be able to book a cleaner for their home cleaning service through our mobile app or website.

• Sweeping Kitchen
• Cleaning Rooms and Bathrooms
• Specialized Cleaning Program

In our specialized cleaning program, we’ll clean all the things and areas that remain ignored in day-to-day cleaning. By availing of this service after a few months’ gaps, our customers will be able to renew the look of their properties.

Our offerings in this domain will include:

• Ceiling & Wall Cleaning
• Window Cleaning
• Polishing Woodwork
• Blind Cleaning
• Curtain Cleaning
• Carpet Cleaning
• Deck and Patio Cleaning
• Swimming Pool Cleaning
• Office Cleaning

We’ll also provide professional office cleaning service. Since offices possess large equipment in congested space, we’ll use special tools to do the cleaning work efficiently and swiftly.

• Industrial Cleaning Services

Our last service will industrial cleaning services. We have certified cleaners experienced in dumping construction, metallic and plastic waste.

Marketing Analysis of Cleaning Services Company

You should have an in-depth knowledge of your target market before starting a cleaning services business plan . The best way to know your customers and competitors is to do the market analysis in your office cleaning service business plan. The market analysis should also study the previous, existing, and forecasted market trends. Moreover, it should assess the market prices and your business’s financial goals to figure out the prices you can set for your services.

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If you don’t know the components of detailed marketing analysis, you can take help from this business plan for starting cleaning services for free. In this cleaning services business plan pdf on how to write a business plan for cleaning services, we have studied the market trends and groups of target customers of Pro Cleaning Services.

5.1 Market Trends

According to IBISWorld, residential cleaning service franchises hold a market size of $888 Million in the United States. The commercial cleaning businesses hold even more market size i.e. nearly $47.5 billion, according to Statista. In general, the demand for cleaning services is rising as people prefer to hire professional cleaners to renew their properties. Moreover, the demand is extremely high in the commercial and manufacturing sector as they need special services to dump their huge and hazardous waste material.

5.2 Marketing Segmentation

The potential customers of Pro Cleaning Services are divided into the following groups:

5.2.1 Residential Community

Our primary customers will be the residents living in our vicinity. They are expected to avail of our basic house cleaning services on almost daily basis. And they are also expected to avail our specialized cleaning service to refresh their exterior, interior, walls and everything, two to three times a year.

5.2.2 Small/ Large Businesses

Our second target customers will be commercial property owners, they will utilize all of our services especially office cleaning and specialized cleaning.

5.2.3 Educational Facilities

This will be our third target group of customers. Educational facilities usually have their own cleaners and janitors. However, for detailed and grand cleaning of their buildings, they are expected to avail of our specialized cleaning program.

5.2.4 Manufacturing Units

Lastly, construction sites and chemical and other manufacturing industries will also be availing our specialized and green cleaning. With us, they will be able to safely and quickly discard industrial waste.

5.3 Business Target

• To become the number one cleaning service throughout Manhattan
• To expand our offerings to also include metallic waste disposal by the end of the first five years
• To earn a net profit margin of $31.7k per month by the end of the third year
• To achieve and maintain a CSAT score above 93%

5.4 Product Pricing

Our prices for specialized cleaning are a little higher than those of our competitors. However, our other offerings are available to our customers in a similar price range as that of our competitors.

Marketing Strategy

To become prominent amidst a huge competition, you need to come up with several competitive aspects. Moreover, you also need to develop a strong marketing strategy so that more and more people recognize you.

In this sample business plan for commercial cleaning services, we’re providing the sales strategy of Pro Cleaning Services. You can learn a lot from here if you are making a business proposal for a cleaning services company.

6.1 Competitive Analysis

• We have excellent customer care service. We’ll record customers’ feedbacks to provide them improved services every time they hire us.
• Through our website and user-friendly mobile app, our customers would be able to book our services remotely.
• We’ll implement green cleaning practices by using eco-friendly, non-toxic, and biodegradable cleaning products.

6.2 Sales Strategy

• We’ll advertise our services through Google Local ads service and social media.
• We’ll offer a 50% discount on basic house cleaning services for the first two months of our launch.
• We’ll offer a 30% discount on specialized cleaning services for the first month of our launch.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

The cleaning services business plan depends a lot on the efficiency, behaviors, and dedication of the cleaners. Jack knew the importance of hiring the most collaborative and skilled employees. Therefore he created a list of required employees along with selection criteria while writing a cleaning service business plan pdf .

7.1 Company Staff

• 1 Co-Manager to help in overall operations
• 6 HCT Certified Residential Cleaning Professional
• 6 CIMS Certified Commercial Cleaners
• 8 General Cleaners
• 1 Technician to upkeep the machinery
• 1 Web Developer/ Mobile App Developer to manage online sites
• 2 Sales Executives to organize and promote sales
• 1 Accountant
• 1 Receptionist

7.2 Average Salary of Employees

Financial plan.

Just increasing sales doesn’t ensure that your cleaning service business plan pdf has become successful and is yielding profits. To earn profits, it is essential to manage your operations timely and efficiently. To make sure that your cleaning service business plan pdf is not getting into a loss, you must carry out a detailed financial analysis while you create a business plan cleaning service.

In your financial plan, you must identify when and how you’ll be able to cover your investment amount with the earned profits. Moreover, you should also analyze your yearly expenses to find out the possibilities of reducing them.

Here we’re providing the detailed financial plan made for Pro Cleaning Services. So that you can get an idea of the business finances.

8.1 Important Assumptions

8.2 break-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Сleaning Service Business Plan Sample pdf

OGS capital staff also specialize in writing business plans such as pressure washing business plan , window cleaning business plan template , carpet cleaning business plan , home inspection business plan , drone business blan template and etc.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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When hiring a residential cleaning service, it's important to consider the type of services you need, the frequency of the cleaning, and your budget. You should also ask about the cleaning products and techniques that the company uses, as well as their policies on issues such as cancellations and missed appointments. It's also a good idea to get references and read online reviews before hiring a residential cleaning service.

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