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Recording Studio Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Recording Studio Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Recording Studio Plan Here

You’ve come to the right place to create your recording studio business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their recording studio companies.

Below are links to each section of your recording studio business plan template:

Next Section: Executive Summary >

Recording Studio Business Plan FAQs

What is a recording studio business plan.

A recording studio business plan is a plan to start and/or grow your recording studio business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your recording studio business plan using our Recording Studio Business Plan Template here .

How Do You Get Funding for Your Recording Studio Business Plan?

Recording studio businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Angel investors, personal savings, credit cards and other types of capital-raising such as crowdfunding  are other common funding sources.

Read more about how to get funding: Seeking Funding from Angel Investors vs Venture Capitalists .

What Are the Main Types of Recording Studio Companies?

There are many types of recording studio companies. Most of the time, recording studios will provide services for a specific genre of music or industry. For example, some recording studios will focus primarily on country music artists and others will focus on hip hop and R&B music. Other recording studios solely focus on commercial production or video production. There are some recording studios that provide general sound production services regardless of genre or industry. 

What Are the Main Sources of Revenue and Expenses for a Recording Studio Business?

The primary source of revenue for recording studios are fees paid for sound production services by the client. Usually, the fees are charged per hour and include the time of the sound engineer and time utilized for the sound equipment.

The key expenses for a recording studio business are the cost of leasing the recording studio, employee costs, marketing/advertising costs, sound equipment purchasing and maintenance, and any sound technology or software.

What are the Steps To Start a Recording Studio Business?

Starting a recording studio business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Recording Studio Business Plan - The first step in starting a business is to create a detailed recording studio business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your recording studio business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your recording studio business is in compliance with local laws.

3. Register Your Recording Studio Business - Once you have chosen a legal structure, the next step is to register your recording studio business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your recording studio business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Recording Studio Equipment & Supplies - In order to start your recording studio business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your recording studio business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful recording studio business:

  • How to Start a Recording Studio Business

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A step-by-step guide to developing a music business plan

June 17, 2021

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Why you need a music business plan

Where to start, the main components of a music business plan, the importance of multiple income streams, subscribe to greenlight by thimble..

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Making a living in the music business is the ultimate dream of every serious musician. But out of the countless individuals with a passion for music, only a select few will make a profitable business out of it. That doesn’t mean reaching your goals is impossible. If you want to earn reliable income from your music career, you need to treat it like any other business. That means making a detailed blueprint that will take you from passionate hobbyist to successful professional. This step-by-step guide to developing a music business plan will set you on the right path.

Whether your goal is to have a career as a professional musician, recording artist, producer, or music teacher, documenting the path you’ll take with a music business plan will be helpful to your cause. Your business plan outlines your goals, identifies the practical methods you’ll take to achieve them, and lists the resources you have and will need.

Not only will a concrete business plan keep you on course, it will also demonstrate your credibility in the eyes of others. Potential clients and business partners will see you as a professional and not another starving artist. If you ever need to take out a business loan or raise money for investors, a business plan is a must-have.

Crafting your music business plan isn’t something you can do in one sitting. You’ll need more than an afternoon to get this right. Take your time, bite off piece-by-piece, and chew your thoughts over thoroughly.

Our first piece of advice is as old as time:  know thyself.

You need some clarity of purpose before you can craft a useful music business plan. Ask yourself:

  • Who is my audience?
  • What is my ultimate goal?
  • Why do I want to do this?

Having this understanding will make it easier for you to explain your vision to others and convey your enthusiasm. It will also establish the framework for your music business. This step is crucial if you’ll need people to buy in to help you reach your goals.

The content of your music business plan will vary depending upon whether you’re aiming to start a music school, be a producer, or work as an artist. But the fundamental components are the same either way. Here’s what you’ll need:

  • Mission Statement
  • Executive Summary
  • Audience Analysis
  • SWOT Analysis
  • Marketing Plan
  • Financial Considerations

Let’s look at each of these in turn.

Mission Statement:

This can be as short as a few sentences, as long as it adequately describes who you are as an artist or a musical entrepreneur and what you’re trying to accomplish. While this might sound simple, think things through a bit before you try to draft your statement. Everything that follows here will hinge upon it.

Executive Summary:

The executive summary is a one-page synopsis of your plan. It should include an introduction as well as a description of your endeavors. Details about the funding you already have and what you’ll need in addition to a brief accounting of your plans for putting all of it into play are important too.

Most experts recommend saving the drafting of this part for last. It’s essentially a digest of all the other parts of your plan. Doing it last allows you to draw upon the information you’ve drafted for all of the other steps.

Audience Analysis: 

Here’s where you’ll demonstrate your understanding of your target audience. If you’re already performing, teaching, or producing on the side, think about what traits the people who follow you have in common.

If you’re just getting started, find someone doing what you want to do whose style and circumstances are similar to yours, and analyze their target market. Create a demographic sketch of your target audience based on gender, age, location, musical tastes and favorite venues.

Strengths, Weaknesses, Opportunities & Threats:

Think about the qualities that make you unique. List everything that comes to mind, from technical mastery and creative spark to teaching older demographics and networking. Your skills might not seem extraordinary on an individual level, but combine all your best qualities and you’ll find there isn’t anyone quite like you on the market.

Don’t forget about your weaknesses. Identity these not as qualities to promote, but as areas to work on in the future. Being aware of your shortcomings will also help guide your decision on potential business partners in the future. Let your inner critic loose, but realize that this is an exercise in personal growth, not tearing yourself down.

Had enough reflecting? Let’s take a look at the marketplace. Think about potential gaps in the industry you can exploit. Perhaps your competitors are overlooking a key value and you see a way to provide it both efficiently and effectively. These are your opportunities.

Threats could include technological shifts, cultural changes, the emergence of new artists, competition, and new trends. The music world moves fast, and today’s hot act can end up as yesterday’s news before your can say “more cowbell!” Brainstorm any roadblocks you picture yourself facing over the next few years and strategies you can use to overcome them.

Marketing plan:

Your marketing plan will detail how you’ll spread the word about yourself. Consider how much money you can reasonably invest into marketing and work out how you’ll spend it to reach as many of the right people as possible. Think about how you’ll grow your online presence—including social media, a press kit, and publicity materials such as a logo and photography.

Get a full account of your current cash flow situation. List how much capital you currently have and estimate how much it’ll take to get your operation up and running. When in doubt, overestimate. Studio time, engineering talent, transportation, legal fee, copyrights and trademarks are all important considerations when projecting your budget.

Measuring your progress:

At what intervals will you go over the financials to see how you’re advancing? What are the milestones by which you’ll mark your achievements?

You’ll also need a method for measuring your impact on the market in terms of the reputation you build. Social media outlets provide analytical tools to help you track these metrics. They can also help you pinpoint the demographics of your audience.

Establishing your key performance indicators (KPIs) can help you set the standards by which you will gauge your success. Sharing this information with others makes you accountable because they can look at your projections and see how much progress you’ve made toward achieving them.

Summarizing your music business plan

As we mentioned above, once you have all of these areas covered, you can then condense the information each section contains to create your executive summary. After all, how will you know what to put in it until you’ve examined all of these other areas first?

Success in the music industry takes a lot of work and a little luck, but you can stack the deck in your favor by building multiple income streams. That way, if one area slows down, you’ll have another one in play to keep you rolling until the next opportunity presents itself. Revisit your strengths and opportunities and start brainstorming ideas. If you get stuck, here’s a quick list to get you started:

Give music lessons. Chances are if you’ve got the chops to play paid gigs, you’ve got enough skills to pass on to some novice students. Giving music lessons can be a great way to add some extra recurring income.

Start a YouTube channel. With over 2 billion active users, YouTube might just be your biggest source of untapped attention and potential. 1 The platform offers users a chance to learn or be entertained, and as a musician you’re well-positioned to offer both. You could upload instructional videos or footage of yourself performing. You’ll get to keep a portion of any ad revenue your videos make. And if the right person sees your content, it could open the doors to even greater opportunities.

Explore the marketing world. If composition is your thing, you might be overlooking a potentially huge money-maker—marketing and advertising. Brands are in constant need of good video content to market their products, and those videos need music to truly capture attention. If you’ve got a knack for putting together atmospheric instrumentals, creating music for ads could seriously help stabilize your income.

Open your own studio. If you have the capital to invest and live in an area underserved by recording studios, you might want to consider opening your own. While you’re not using it for your own projects, you can rent it out to other local musicians and producers. If there’s enough demand, you could cover the costs of equipment and rent and even have a little profit left over.

Explore session work. Sure, your band is your baby, but if you’ve got time on your hands and musical versatility to boot, why not offer your services as a session musician? Session work is an effective way to boost your income, make new connections and get your name out there as a legit professional. If an artist is truly enamoured with your work, they could invite you to join them on tour.

Another important consideration in your music business plan is protecting your livelihood from the consequences of unintentional accidents. General liability insurance is key to helping you stay focused on your business. Carrying a policy also demonstrates to potential clients that you are a serious professional — whether you’re a musician, DJ , or another kind of entrepreneur in the entertainment industry.

  • Hootsuite. 25 YouTube Statistics that May Surprise You: 2021 Edition .

Written on April 19, 2021 | Last updated: June 17, 2021

Our editorial content is intended for informational purposes only and is not written by a licensed insurance agent. Terms and conditions for rate and coverage may vary by class of business and state.

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How To Write a Winning Music Production Business Plan + Template

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Creating a business plan is essential for any business, but it can be especially helpful for music production businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every music production business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Music Production Business Plan?

A music production business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Music Production Business Plan?

A music production business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Music Production Business Plan

The following are the key components of a successful music production business plan:

Executive Summary

The executive summary of a music production business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your music production company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your music production business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your music production firm, mention this.

You will also include information about your chosen music production business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a music production business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the music production industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the clients of a music production business may include:

  • Recording studios
  • Independent record labels

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or music production services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your music production business may have:

  • Proven industry experience
  • Unique production process
  • Strong customer loyalty
  • Extensive music library
  • Personalized service

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your music production business via a public relations campaign.

Operations Plan

This part of your music production business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a music production business include reaching $X in sales. Other examples include adding new production equipment, opening a second location, or hiring new personnel.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific music production industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Music Production Firm

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Music Production Firm

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup music production business.

Sample Cash Flow Statement for a Startup Music Production Firm

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your music production company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

Remember to keep your business plan updated as your company grows and changes. Review it at least once a year to make sure it is still relevant and accurate.  

Finish Your Music Production Business Plan in 1 Day!

How to Start a Profitable Music Production Business [11 Steps]

Nick

By Nick Cotter Updated Feb 02, 2024

music production business image

Business Steps:

1. perform market analysis., 2. draft a music production business plan., 3. develop a music production brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for music production., 6. open a business bank account and secure funding as needed., 7. set pricing for music production services., 8. acquire music production equipment and supplies., 9. obtain business insurance for music production, if required., 10. begin marketing your music production services., 11. expand your music production business..

Starting a music production business requires a keen understanding of the current market dynamics. An in-depth market analysis can help you identify trends, understand your competition, and pinpoint your target audience. Here's how to go about it:

  • Analyze the music genres that are trending and determine which you are best suited to produce. Look into sales charts, streaming services, and social media for popular music trends.
  • Research potential competitors, including their services, pricing, and market share. Understand their strengths and weaknesses to find gaps in the market you can fill.
  • Identify your target audience's demographics, preferences, and habits. Use surveys, focus groups, and online analytics tools to gather information on potential customers.
  • Assess the scale of the market, both locally and globally, to set realistic goals for your business. Consider factors such as the number of active consumers and the volume of music production in your niche.
  • Stay updated on technological advancements and industry innovations that could impact music production, from new software to emerging distribution channels.
  • Review economic factors that can affect your business, such as funding opportunities, grants, and changes in consumer spending behavior in the music industry.

music production business image

Are Music Production businesses profitable?

Yes, depending on the type of services offered, music production businesses can be quite profitable. Many music production businesses specialize in creating music for films, television shows, and other media, which can be quite lucrative. Other types of music production services, such as recording and mixing, can also generate a good income.

Embarking on the journey of starting a music production business requires a well-structured plan to guide your decisions and strategy. A comprehensive business plan is essential for securing funding, understanding your market, and setting clear objectives. Here is a summary of the key elements you should include in your music production business plan:

  • Executive Summary: Provide a concise overview of your business, including your mission statement, services offered, and your unique selling proposition.
  • Company Description: Detail the nature of your business, the demand for your services, and the markets you intend to serve.
  • Market Analysis: Research and analyze your target market, including customer demographics, market size, and competition.
  • Organization and Management: Outline your business structure, ownership details, and the profiles of your management team.
  • Services Offered: Describe the music production services you plan to offer and how they stand out from the competition.
  • Marketing Plan: Detail your strategies for branding, promoting, and selling your services.
  • Operational Plan: Explain your process for delivering services, including any equipment or facilities needed.
  • Financial Plan: Present financial projections, funding requirements, and revenue models to illustrate the financial viability of your business.

How does a Music Production business make money?

Music production businesses typically make money by charging for their services, such as recording, mixing, mastering, and production. They may also charge for use of their equipment or studio time, or for additional services such as music lessons, artist management, or distribution. Additionally, some music production businesses may offer royalty and publishing deals for their work.

Developing a strong brand is essential for standing out in the competitive music production industry. It's not just about your logo or name; it's about the entire experience your clients have with your business. Here are some key points to consider when developing your music production brand:

  • Define Your Brand Identity: Determine the core values, mission, and unique selling points of your brand. Consider what emotions and messages you want to evoke through your brand.
  • Create a Visual Identity: Design a memorable logo, choose a color scheme, and develop a consistent visual style that reflects your brand's identity. This will be used across all marketing materials.
  • Establish an Online Presence: Build a professional website and maintain active social media profiles. Showcase your portfolio, client testimonials, and provide an insight into your production process.
  • Develop a Brand Voice: Decide on the tone and style of communication that reflects your brand's personality. This should be consistent in all written and verbal interactions.
  • Network and Collaborate: Partner with artists and other brands that align with your brand identity. This can enhance your brand's visibility and credibility.

How to come up with a name for your Music Production business?

Brainstorming is essential when coming up with a name for your music production business. Consider words that evoke the feeling you want customers to associate with your business and words that reflect the type of music you’ll be producing. Take a look at competitor’s names to get an idea of what works and what doesn’t. Finally, do an online search to make sure the name isn’t already taken and if you’re happy with it, go ahead and register it.

image of ZenBusiness logo

Once you've laid out the foundation for your music production business, it's time to make it official by completing the business registration process. This crucial step legitimizes your company and ensures compliance with local laws and regulations. Follow these guidelines to formalize your business:

  • Choose a business structure (e.g., Sole Proprietorship, LLC, Corporation) that best suits your needs for liability protection and tax considerations.
  • Register your business name with the appropriate state agency, ensuring it's unique and adheres to state-specific naming requirements.
  • Obtain an Employer Identification Number (EIN) from the IRS for tax purposes, even if you don't plan to have employees immediately.
  • Apply for any required business licenses or permits specific to music production or business operation within your city or county.
  • Register for state and local taxes to ensure you can legally operate and are set up to collect sales tax if required.
  • Consider consulting with a business attorney or accountant to ensure all legal and financial aspects of your registration are handled correctly.

Resources to help get you started:

Explore vital resources specifically designed for music production entrepreneurs to gain insights into market trends, operational best practices, and strategic growth advice:

  • Sound on Sound Magazine: Offers in-depth reviews of music production equipment, software, and techniques. - https://www.soundonsound.com
  • Music Business Worldwide: Provides global music industry news and analyses, focusing on trends, deal-making, and behind-the-scenes insights. - https://www.musicbusinessworldwide.com
  • Produce Like A Pro: An extensive online resource offering tutorials, tips, and interviews with industry professionals to help producers improve their skills. - https://www.producelikeapro.com
  • The Mastering Show Podcast: A resource for advanced production and mastering discussions, hosted by mastering engineer Ian Shepherd. - http://themasteringshow.com
  • Splice Insights: Offers trends and statistical analysis on the music industry, particularly useful for beatmakers and electronic music producers. - https://splice.com
  • Music Tech Magazine: Covers the latest in music technology, digital music production workshops, and software reviews. - https://www.musictech.net

Launching a music production business involves obtaining licenses and permits related to copyright, business operations, and possibly a studio space. Ensuring legal compliance is crucial for protecting your work and your artists. Key considerations include:

  • Business License: Register your music production business with local authorities.
  • Copyright Registration: Protect your music and productions by registering copyrights as needed.
  • Zoning Permits: If operating a studio, ensure your location complies with local zoning laws for commercial use.

What licenses and permits are needed to run a music production business?

Depending on the type of music production business you are running, you may need various licenses and permits such as an occupational license, a business license, a sound production license, a mechanical rights license, and/or a performance rights (copyright) license. Additionally, depending on the location you plan to conduct your business activities in, you may also need to obtain any required county or city permits.

Having a dedicated business bank account is crucial for managing your music production business's finances, and securing funding can help cover startup costs and keep operations running smoothly. Here's how to approach these important steps:

  • Research banks and credit unions: Compare fees, services, and any benefits specific to small businesses or those in the creative industry.
  • Choose the right type of account: Decide between checking, savings, or a combination of accounts to suit your business's cash flow needs.
  • Prepare the necessary documents: Collect your business registration papers, EIN, and personal identification to open your account.
  • Explore funding options: Look into small business loans, grants, investor opportunities, or crowdfunding specific to the music industry.
  • Consider credit options: A business credit card or line of credit can be useful for managing expenses and building credit.
  • Create a budget: Estimate startup costs, ongoing expenses, and potential income to understand how much funding you'll need.
  • Develop a pitch: If seeking investors, prepare a compelling pitch that outlines your business plan, market potential, and financial projections.

Setting the right price for your music production services is crucial to attracting clients while ensuring you're fairly compensated for your time and skills. It's a delicate balance that can determine your business's success. Here are some guidelines to help you establish competitive and sustainable pricing:

  • Analyze the Market: Research what other music producers are charging and understand the going rates for various services like mixing, mastering, and beat making.
  • Know Your Costs: Tally up your overhead costs, including studio time, equipment, software, and any additional staff, to ensure your rates cover these expenses.
  • Value Your Experience: If you have a strong portfolio and years of experience, price your services higher than someone just starting out.
  • Offer Packages: Create tiered pricing with bundled services to provide options for different budgets and needs.
  • Be Flexible: Be willing to negotiate and adjust prices for larger projects or repeat clients to build long-term relationships.
  • Clear Communication: Ensure your pricing is transparent to avoid misunderstandings. Clearly outline what is included in each service package.
  • Review Regularly: Reassess your pricing periodically to keep up with changes in the market, your growing expertise, and inflation.

What does it cost to start a Music Production business?

Initiating a music production business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $24000 for launching such an business. Please note, not all of these costs may be necessary to start up your music production business.

Starting a music production business requires not just talent and creativity, but also the right equipment and supplies. Your gear will be the backbone of your operations, capturing, manipulating, and polishing sounds to produce high-quality audio. Here's what you'll need to acquire:

  • Computer: A reliable and fast computer is essential for running music production software.
  • DAW (Digital Audio Workstation): Choose a DAW that suits your workflow, whether it's Pro Tools, Ableton Live, Logic Pro, or another.
  • Audio Interface: Invest in a high-quality audio interface to ensure clear sound input and output.
  • Studio Monitors: Accurate monitoring is crucial, so select studio monitors that provide a true representation of sound.
  • Headphones: A good pair of closed-back headphones will be essential for detailed listening and mixing.
  • Microphones: Depending on your needs, you might require various types of microphones, such as condenser, dynamic, and ribbon mics.
  • MIDI Controller: A MIDI keyboard or pad controller will be useful for programming instruments and beats.
  • Cables and Stands: Ensure you have all the necessary cables for your equipment, as well as mic stands and monitor stands.
  • Acoustic Treatment: Proper acoustic panels and bass traps will help control room reflections and provide accurate sound.
  • External Storage: High-capacity hard drives or SSDs are important for backing up projects and storing samples and recordings.

List of Software, Tools and Supplies Needed to Start a Music Production Business:

  • Music Production Software
  • Digital Audio Workstation (DAW)
  • Audio/MIDI Interface
  • MIDI Controllers
  • Synthesizers/Samplers
  • Microphones
  • Studio Monitors
  • Mixing Console/Mixer
  • Recording Media
  • Computer/Laptop
  • External Hard Drives

Ensuring that your music production business is protected against potential risks is crucial for its longevity and success. Business insurance can safeguard against unforeseen events that could otherwise be financially devastating. Here are some key steps to obtain the right business insurance:

  • Assess Your Risks: Identify the types of risks your music production business could face, such as property damage, theft of equipment, or legal liabilities.
  • Research Insurance Providers: Look for insurance companies with experience in the entertainment or music industry. Compare their coverage options, premiums, and customer reviews.
  • Choose the Right Coverage: Common insurance policies for music production businesses include general liability, professional liability, and property insurance. You may also need workers' compensation if you have employees.
  • Consult with an Expert: Speak with an insurance broker or legal advisor who specializes in the music industry to ensure you're getting appropriate coverage for your specific needs.
  • Review and Update Regularly: As your business grows and changes, your insurance needs may evolve. Make sure to review and update your policies accordingly to maintain adequate protection.

Now that you've honed your skills and set up your music production business, it's time to attract clients. Marketing your services effectively is crucial to building your brand and establishing a client base. Here are some strategies to get the word out and start generating business:

  • Develop a Strong Online Presence: Create a professional website showcasing your portfolio, services, and contact information. Utilize social media platforms to engage with potential clients and share your work.
  • Networking: Attend industry events, join music production forums, and connect with artists and other professionals on platforms like LinkedIn. Word-of-mouth can be a powerful tool.
  • Create Content: Produce tutorial videos, write blog posts, or start a podcast to share your expertise and attract attention from potential clients interested in learning more about music production.
  • Offer Promotions: Consider offering introductory rates or package deals to new clients to encourage them to try your services.
  • Collaborate: Work with established artists or producers and ask for referrals. Collaborations can also lead to shared audiences and increased visibility.
  • Paid Advertising: Invest in targeted online advertisements on platforms like Google, Facebook, or Instagram to reach potential clients actively searching for music production services.

Once you've established your music production business and have a solid workflow and client base, it's time to think about expansion. Growing your business can take many forms, from increasing your client list to offering new services. Here are some strategies to consider for expanding your music production business:

  • Network and Collaborate: Build relationships with more artists, producers, and industry professionals to expand your reach and opportunities.
  • Enhance Online Presence: Invest in a professional website, SEO, and social media marketing to attract a wider audience.
  • Expand Services: Offer additional services such as songwriting, mixing, mastering, or sound design to become a one-stop-shop for clients.
  • Invest in Education: Keep up with industry trends and new technology by attending workshops, courses, or obtaining certifications.
  • Upgrade Equipment: Invest in higher quality or additional equipment to improve the production value and attract more clients.
  • Hire Talent: Bring on additional producers, engineers, or administrative staff to handle increased workload and bring in fresh ideas.
  • Seek Partnerships: Form partnerships with labels, studios, or media companies to secure a steady stream of projects.
  • Diversify Income: Look into passive income streams like selling sample packs, beats, or offering online courses.

The Crafty Musician

How to Write a Business Plan for Musicians

sample business plan for music production

Want a copy of ours?

Pre-Written music business plan template available! This 25-page music business plan is fully written and includes example verbiage from a musician. Use it as a template to write your own.

sample business plan for music production

Creative entrepreneurs have a responsibility to themselves (and their families where applicable) to make good financial decisions for their present and their future. Whether you’re full-time, part-time, or aspiring; being financially savvy is both good for business and good for your overall morale. However, for musicians, it’s way too easy to get distracted with making music and art while neglecting other important parts of being in business like taxes , legal considerations, insurance, and finances. If you’re hoping to build a strong financial foundation for your music business, starting with a Music Business Plan is highly recommended.

Anytime an aspiring business person applies for a business loan, banks usually ask for a business plan. That’s because they want to see if you have a solid plan for making money and staying in business so they can get their money back and get a return on their investment. Likewise, if you’re hoping to achieve any amount of financial success as a musician, it’s important to start with a plan so you can make your money and get a return on your time investment.

A business plan is basically a blueprint for success. It outlines who you are, what you are, what you’re selling, who you’re selling it to, what your challenges are, how you plan to overcome them, and finally, how you plan on earning money to cover your expenses and produce a profit. Putting together a business plan for your music business forces you to ask and answer these tough questions and pave a path to success.

Your business plan should include the following sections:

Executive Summary

The executive summary is a quick synopsis of your business. It provides the who, what, and where. It’s sort of like a cover letter that you would include with a resume. It’s useful if you’re giving your business plan to someone such as a potential partner, investor, etc. It includes…

  • Your stage name and location (where you’re based)
  • Types of music related services and products you’ll offer (think live entertainment, sound engineering, sync licensing, songwriting, merchandise, etc.)
  • Mission and vision statement briefly explaining your reasons for being a musician. If you need help putting together a mission statement for your music, check out our post, The Musician’s Guide to Creating a Meaningful Mission Statement
  • The purpose of your plan (optional if you’d like to share this with others for the purposes of raising capital, support, or asking for help.)

Watch Me Walk You Through Writing Your Music Business Plan…

Customize this template and make it your own. Includes all sections that are already pre-written for a musician or band. Just plug in your information and go.

sample business plan for music production

Business Description

This is an overarching description of your business and its structure. It should include…

  • How your business is structured legally. Is it a corporation, a sole proprietorship, or an LLC?
  • How long you’ve been in business (or why you’re doing music if you’re just starting out), a brief summary of what types of business you will engage in, and what consumer needs you plan to meet.
  • A brief description of your services and/or products and who your customers/clients are.
  • An overview of any growth highlights you’ve achieved since you started such as expanding your fanbase, adding team members and their achievements, or increasing earnings.
  • Business goals and how you’re going to make a profit from your business endeavors.
Do you have a business plan for your music business? I just updated my plan and this next year is going to be fire!!! pic.twitter.com/J31yG04455 — The Crafty Musician (@IndieArtistsDIY) December 10, 2021

Service or Product Offerings

In this section, you’ll describe in detail what you’re offering including the various types of services you offer (live entertainment, lessons, session work, etc) as well as any products you sell such as merchandise, books, etc.

  • List a description of each of your services along with its benefits.
  • List a description of each of your products or product types.
  • Share how you’ll stand out among fellow artists and how you’ll niche yourself, especially in your local area if you’re planning on making a splash locally.
  • Any service or product expansion initiatives that you are planning in the future such as starting a band, doing larger shows at larger venues, touring expansions, etc.

Market Analysis

The Market Analysis provides a snapshot of your fanbase and how you’ll reach them. The standout portion of this section is the research you’ll do into your potential base of fans. Learning all you can in this area will help you make effective marketing and promotions decisions that save you time and money. Most importantly, it will help you build a solid following with loyal followers.

  • A description of your fans or ideal fans.

Pro Tip: If you haven’t done any research or identified who your ideal fans are, check out How to Identify and Reach Your Ideal Fans here .

  • A summary of music industry trends related to how you do business.
  • How do people find new music?
  • What types of music-related products are people buying right now ie. live entertainment, music merch, digital music, etc.
  • A detailed description of similar acts in your area and how you’ll stand out.

Your Business Model

This section provides details regarding how you will make your money. It describes the nuts and bolts of your operation such as how you market your music in order to acquire new fans and how you get your fans/listeners to spend money with you. This section should include…

  • An explanation of how you’ll promote your music to current fans and potential fans and how you gain exposure with your music.
  • Information about your price points as it relates to each of your service offerings, products and merchandise items.
  • Information about how you plan to distribute your music and make it available for people to purchase.
  • A summary of your supply chain if applicable. This includes how you plan on producing your music, what professionals or studios you plan on working with, if you have a supply chain for creating your merchandise (check out my article about an easy way to create tons of merch items without having to stock an inventory here )
  • An explanation of how you’ll market your services and products

The last bullet point on this list (how you’ll market your services and products) is the factor that will determine your financial growth. Each of these considerations is equally important. However, if you don’t address how you’ll market your services and products in order to earn an income, it will be very difficult to meet your financial goals. You have to be intentional about how you’ll earn your money and be willing to make these offers to your listeners, followers, and fans. In other words, simply putting your music “out there” is not enough. If you want to earn a significant income from your music endeavors, you have to start thinking like a business. This means actively engaging in sales and marketing efforts. These include…

  • Hosting sales events for new merchandise items
  • Promoting a special entertainment service like a singing telegram or a custom song
  • Promoting your guitar lessons on your mailing list, website, and blog
  • Encouraging your fans to buy your new album
  • Encouraging your fans to host a house concert
  • A campaign to get listeners to pre-order your upcoming release

Pro Tip: Check out our 30 Day New Release Promotions Bundle for an easy, plug-and-play way to market your upcoming release. It includes a pre-written press release, email, and pitch letter templates in addition to pre-written social media content for 30 days and more. It provides everything you need to market your upcoming release. Learn more about our 30 Day New Release Promotions Bundle here .

These are just a few examples to illustrate what actual sales and marketing initiatives look like. There are tons more ways to promote your products and services. Start paying attention to some of your favorite small businesses and how they promote their products and services. It might give you some ideas!

sample business plan for music production

Organization and Management Team

This section lists who your main players are. In this section, you’ll list who facilitates the operations of your business starting with yourself at the top and then moving down the hierarchy.

  • Who is the owner? Who is making high-level decisions for your business?
  • Is there a management team?
  • Is there a booking agent?
  • Is there a PR person or team?
  • Administrative professionals?
  • List job responsibilities of each position.
  • If you don’t have anyone currently functioning in these positions, that’s totally fine. You could choose to describe how these functions will be executed instead. For example, when you need a PR person, you’ll hire someone on a case-by-case basis. You could also use this opportunity to do a brief search for potential PR providers and list them in this section.
  • You could also list potential mentors and music career coaches here as well.

Financial Outlook

This is the final section of your business plan. It describes the financial health of your music business. In this section, you’ll illustrate how your business is doing financially by providing historical financial data (if you’ve been doing business for a while) and/or financial projections for the future. When illustrating financial projections make sure it is realistic! This section includes…

  • Income statements, Profit and Loss Statements , and cash flow data from the past three to five years.
  • A snapshot of projected revenue and expenses for the next five years.
  • A description of new potential business opportunities and how you plan to increase revenue in the future. Check out our article 18 Ways Musicians are Actually Making Money for ideas.

This section is very useful if you’re trying to apply for a business loan, business credit card, acquire investors, or show your business financials for other purposes such as taxes, insurance, rental/mortgage applications, or financial programs. It’s also great to see how you’ve done in the past and what you have to look forward to in the future.

Get the Music Business Plan Template for Musicians.

Free for members! Login or become a member below! Memberships start at just $5/month. Cancel anytime! Once you log in, you’ll see a link to the template in the exclusive members-only section below.

sample business plan for music production

Preparing a business plan for your music business helps you build a solid blueprint to achieve success as a musician. It helps you create a map that will get you from starting with nothing to building your financial empire.

More Resources…

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How to Write a Business Plan for Musicians via @thecraftymusician

Share your comments

Hi Anitra, great blog! I came across this article by watching your YT series on the same topic and wondered if by becoming a member, I could not only access the very helpful business plan template, but would it also include the August, Lately insert for contextual purposes? Or is the latter only accessible via your biweekly YT episodes?

Thanks Uasuf. The Music Business Plan Template that is available for members is pre-loaded will all of the August, Lately content. As of right now, the template only has the sections that have been covered in the YT series thus far. Let me know if you have any other questions and thanks for reading/watching!

I’m a member but it won’t let me access the music business plan template.

Hi Mars. I sent you a welcome email with all the information you need to access it along with all of your other perks. Did you get it?

I just had to be more patient! I’m good. You’re the best, thank you so much!

Ok great! Let me know if you have any questions or need help with anything!

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Music Business Plans

Did you know each of these plans was created in LivePlan? Learn More

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Edgar Risk Ventures, Ltd. is a newly-formed Limited Liability Company providing high-level expertise in the music and performance production industry.

Turn your love of music into a successful business. First, combine your knowledge with a good business plan. Start by looking at these sample business plans for music-related businesses. Then get started writing a business plan for your own business.

If you’re looking to develop a more modern business plan, we recommend you try LivePlan . It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan.

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Tip Jar: How To Write A Music Business Plan

TIPjar

The biggest mistake artists make when it comes to procuring financing for their music ventures is the lack of a business plan. Artists and musicians must understand that music is a business and should run like one. Once you’ve decided that music is your business, you must set aside time to write out a solid business plan if you want to grow as a business, attract investors, increase your fan base, market and sell music or launch a crowdfunding campaign.  Here are the essential elements you’ll need to begin your process of establishing a business plan:

1. Write it down (the rough draft)

Whether it’s temporarily written down on a napkin or typed in Microsoft Office, you need to get your plan from out of your head. Start by considering where you are currently in your music career and where you want to be. Give yourself a realistic time frame and work backwards, citing the steps and resources required to reach each milestone in your plan.

2. Take yourself seriously

This is not a joking matter. If you don’t take yourself seriously, no one else will, so include pertinent information regarding your music business. Before you complete your plan, make sure you’ve captured the essence of your music business with the same passion you have for your music.

3. Before you dive in headfirst

Creating a music business plan can be an overwhelming task if you allow it to be. Remember, the only way to eat an elephant is one spoonful at a time, so take a moment to breathe and gather your thoughts.

4. Taking personal and professional inventory

If you have been in the music business for at least a year, you should have a basic idea how a music business operates. In fact, you are most likely implementing core business principles and practices at your current level. Now take it a step further by conducting a SWOT analysis.

A SWOT analysis is a simple assessment of your personal or professional Strengths, Weaknesses, Opportunities and Threats as they apply to your music business. Begin by taking a piece of paper and folding it into four equal squares. At the top of each square going clockwise, write each component of the SWOT analysis in its own square. Then create a bulleted list of all the information regarding your business in the corresponding squares. Once completed, you will have the framework to create a formal business plan.

5. Understand what should be included in your plan

At a minimum, your plan should include the following:

A ) Executive Summary - An overview of your company, including an executive summary, mission statement, goals and objectives and a brief artist history.

B ) Market Analysis - Here you will analyze the current music market, with special focus on your genre of music. Include opportunities, competitors, trends, market size and growth potential.

C ) Company Description - Describe who you are, what you offer and the audience your business serves.

D ) Organization & Management Structure - A layout of your organizational structure. Are you an LLC, corporation or sole proprietorship? List the key team players, i.e. management, promotions, legal, accounting, etc.

E ) Marketing & Sales - How do you plan to market your music to the consumer (fans)? List your sales, product pricing and positioning strategies, marketing channels, ecommerce and communication strategies, as well as distribution and promotion networks.

F ) Products or Services - Explain the music related products and services your business is offering. Are you selling physical CDs or only digital downloads? Are you offering merch for sale such as T-shirts, posters, download cards and stickers? Do you have your own website outside of your social network that also serves as an online store for your music and merch?

G ) Funding Request or Needs - How much money do you need to get your operation off the ground? How much will you need for operation costs such as fixed and non-fixed expenses? Are you or your staff taking a salary? What are your costs for manufacturing, distribution and marketing?

H ) Financial Projections - How will your music business make money? What are the current and future revenue streams of your business? Be as clear as possible, investors hate ambiguity.

I ) Appendix (if needed) - If you already have an existing music business, use this section to add documents such as: revenue model, resume of owners (founders), cash flow statement, income statement, balance sheet and any other information that can help you stay on plan and attract the right people to your business.

6. Writing the plan using a  mind map

Just like creating a song, you will never really finish your business plan; you just have to stop and be okay with what you have. A business plan should evolve in sync with your business.

As a creative type, this is probably more than what you signed up for, but I assure you that it is a well worthwhile venture. Begin by creating an outline using the parameters I mentioned early. Some business plans are far more granular than what I have offered here, but use this information as a guide to establish the basic elements.

Artists, start your plan by creating a mind map. A mind map is a diagram that visually outlines information. Draw a circle in the center of a piece of paper and write the main idea or concept in the middle. Use lines to connect smaller circles with related ideas or subtopics. Once you’ve jotted down your thoughts, use the mind map to create an outline.

7. Pulling it all together

Once you have the first draft of your business plan, put it down and walk away for a few days. After a short mental vacation, review your plan and make corrections where necessary. Make sure it is properly formatted and free of errors.

Keep in mind that your music business plan is a living document that will serve as the roadmap for your career, but it should be fluid enough to adjust to changes in the market. Visit my website http://musicbusi nessguruacademy.com/businessplantemplate and download my free Word doc Music Business Plan template.

8. Distributing your music business plan (the final draft)

Once the final draft of your business plan is ready, distribute it across your organization and discuss it. Does the plan provide the reader with the key goals of your business? If so, your business plan can be used to help you launch a crowdfunding campaign, find an investor or take on business partners.

SAHPREEM A. KING is a Multiplatinum music producer, DJ, music industry journalist and author of several music industry books, including Dude, I Can Help You! 18 Mistakes Artists Make and How To Fix Them . King has used the knowledge he acquired as an artist, producer and educator to create an online music business course that he will offer from his website http://musicbusinessguruacademy.com in early 2014. He can be contacted at [email protected] .

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Music Connection

Published since 1977, Music Connection magazine is a monthly music trade publication catering to musicians, industry pro’s, and support services. Music Connection exists to serve artists and music people, to offer connections to the unconnected and to provide exclusive information that can help our readers take their music to the next level.

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Music Business Plans Sample

DEC.29, 2020

Music Business Plans Sample

Music Business plan for starting your own building firm

Do you want to start a music business? Well, that’s a really alluring and one of the most profitable businesses.

To run a music business, you need to hire the services of music artists, musicians, record producers, and composers on a temporary or permanent basis. The business can include creating songs, music sheets, stock music, and theme music. And can also be extended to cover events, ceremonies, and concerts.

The business is exciting, however, due to the large competition in the market, one has to put very much effort in the beginning to earn recognition. Like any other business, the first step would be to create a business plan for music industry. The professional business planning should cover all aspects of the business like workforce, work area, expenses, services, sales strategy, etc.

To give you an idea of how your business plan should look like, we are giving here the business plan of a music business startup, Hymns & Beats.

Executive Summary

2.1 the business.

Hymns & Beats will be a licensed music business based in Atlanta. The business will comprise artists and musicians who will work to create new music pieces. The business will utilize the talent of various singers to release stock music, record labels, and theme music for corporates, events, TV shows, movies, and game developers.

2.2 Management of Music Business

A music company needs efficient management in all the areas such as reaching out to singers, making arrangements for concerts, making sure that the edit effects are perfect, etc. Realizing that she would not be able to supervise everything on her own, Amelia decided to hire a manager to help her.

If you are looking for how to start a music business you should study different music business plans. While exploring business plans on how to set up a music business, try to also explore the ways others use to manage multiple tasks of a business at the same time.

2.3 Customers of Music Business

Our primary customers will be the television shows and film industries who will seek our services for creating tunes, theme music, and songs. Besides, corporate, institutes, companies, game developers, and event organizers will also be our customers.

2.4 Business Target

Our target is to become one of the most renowned music businesses. We aim at releasing at least 10 albums within six months of the launch. We also aim at achieving a rating above 4.7 within a year of the launch. Our profit goals to be achieved within the three years of our launch are summarized here:

3 Years Profit Forecast - Music Business Plans

Company Summary

3.1 company owner.

Amelia Stiles will be the owner of Hymns & Beats. Amelia got her degree in Bachelor of Music from the Oberlin Conservatory of Music, Ohio.

During her schooling, she composed two music pieces that earned her national level fame.

3.2 Why the music business is being started

Amelia wanted to become a playback singer. She learned and practice music all her life and still couldn’t succeed in getting more than a few singing projects. Owing to her optimistic nature, she decided to find new ways to invest her passion for music. She decided not to sing but just compose the music pieces.

Realizing her creativity and skills in the music composing area, she decided to start her own music business. Now Amelia hires music artists and glorifies people’s lives with exceptional tunes and melodic voices.

3.3 How the music business will be started

Since there are many already established music industries in Atlanta, you should study different examples of music business plans. Exploring as many examples of music business plans as you can, will enable you to come up with unique ideas. Analyzing various music business plan samples will allow you to identify the areas where demand is high despite the large competition.

Hymns & Beats will be started in one of Amelia’s properties in Atlanta. Amelia will hire a home renovating professional to turn her property into a structure for the music business. Meanwhile, she will hire a professional business plan writer to make a comprehensive plan for her business.

Then Amelia will purchase the required musical instruments and other equipment like speakers, cables, amplifiers and microphone stands, etc. After which the startup will start its hiring phase. Staff like audio engineers, musicians, and DJs will be employed after strict testing and interviewing. Meanwhile, the company will ensure to establish a strong web and social media presence to get introduced to the target audience.

The costs for startup are as follows:

Startup Cost - Music Business plans

The startup requirements are as follows:

Before making a music business plans template, you should be very clear about the services you are going to provide your customers. In this sample plan, we are listing the services of Hymns & Beats. However, to get a broader idea of services that can be provided in this domain, you should study many other music industry business plans too.

1.Creating Production Music

Our primary service will be to produce music pieces that can be used in television, movies, and other media platforms after getting licensed to the buyers. Those music pieces will cover nearly all music genres such as classical, electronic dance, folk, and disco, etc.

This service will also include producing specific music pieces according to the client’s requirements.

2.Record Labels

We will also release albums and songs made with the collaboration of our team with top-class singers and songwriters.

3.Theme Music For TV Shows, Movies, Trailers & Video Games, Commercials

Our third primary service will be to create instrumental and theme music to be used in the background of movies, trailers, video games, commercials, and reality shows, etc.

4.Corporate Background Music

We will also create professional music themes to be used by companies and corporates in their presentations.

5.Hosting Concerts, Music Festivals & Parties

This will be one of our major services. We will host music nights, concerts, events, and parties. We will also offer the service of presenting music and songs in ceremonies according to the nature of the gathering.

Marketing Analysis of Music Business

The most important component of starting a music studio business plan is marketing analysis. It includes a detailed study of your target market to understand the areas where competition is high or to identify the domains where the demand for your services can be more.

Thus, before you start a music business you should study the dynamics of the marketplace where you will be offering your services. In this music business plan concept pdf we are listing market analysis and market segmentation done by Hymns & Beats for their business. If you are looking for how to write a music business proposal or how to create an efficient marketing plan, you can take help from here.

5.1 Marketing Trends

According to IBISWorld, the average growth that has been reported in the music industry in the last five years is 5.5%. Moreover, Statista reports that the annual revenue generated by the U.S. music industry was recorded to be $21.5 billion in 2019 alone. Simply put, the music industries have always been in demand. To succeed, you just need to be proactive in reaching target customers and creative enough to meet their expectations.

5.2 Marketing Segmentation

The detailed marketing segmentation of our target audience is as follows:

Marketing Segmentation - Music Business Plans

5.2.1 TV Programs & Film Industries: Our primary customers will be the television shows and programs that need different background music for different segments and for transitions of one segment to another.

Besides, film producers will require our services to create music pieces for trailers and songs. We also expect this group to avail of our services of producing background and themed instrumental music.

5.2.2 Commercials (TV ads) Production Companies: The second group of our target customers will comprise of commercials producing companies. We expect to get projects from this category from the very beginning as video ad creators usually don’t need music producers with past experience.

5.2.3 Video Game Developers, Corporates & Event Organizers: The third category of our target customers consists of video game developers who need music to be played in the background. This category also includes corporates who need professional background music for their presentations.

Apart from them, we also expect to be called by events and party organizers for playing music, singing songs, and setting up musical nights. We also look forward to being invited to cultural ceremonies for displaying the skills and talent we have.

5.3 Business Target

Our business targets are:

  • To achieve the net profit margin of $9.1k per month by the end of the first year
  • To release at least 10 albums hitting a ranking of above 4.8 by the end of the first six months
  • To host at least 10 concerts within six months of the launch
  • To achieve an average ranking above 4.75 within a year of the launch.
  • To balance the initial cost of the startup with earned profits by the end of the second year

5.4 Product Pricing

Since we are not selling any discrete products therefore we can’t define a strict product pricing strategy. Our prices will vary with the required mastery, the difficulty level of the track and music, etc.

However, in the beginning, we will offer massive discounts on our services of hosting musical events and ceremonies and also in our theme music creation service.

Marketing Strategy

Like marketing analysis, sales strategy for business is also an important component of a music business marketing plan. Sales strategy enables you to attract your potential customers, and compete with your already-established competitors.

From this music business proposal sample, you can learn the competitive aspects and advertisement strategy of Hymns & Beats.

6.1 Competitive Analysis

Although we have tough competition, we have entered the market with several competitive aspects. Firstly, we have an excellent team that will help us develop unique music pieces. Secondly, we are collaborating with top singers and songwriters to come up with exclusive albums.

Moreover, we will be offering background music production services for video games and trailers online. So that will enable us to reach a wider audience.

6.2 Sales Strategy

  • We will establish a strong web and social media presence through SEO optimization
  • We will advertise our services through Google Local Services ads, local newspapers, and magazines
  • We will arrange a themed musical night for the young people on the day of launch for an entry ticket of just $3
  • We will offer a 20% discount on our theme music production services for the first three months of the launch
  • We will offer a 50% discount on our offering of playback wedding music by our singers and musicians

6.3 Sales Forecast

Unit Sales - Music Business plans

6.4 Sales Monthly

Sales Monthly - Music Business Plans

6.5 Sales Yearly

Sales Yearly - Music Business Plans

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Personnel plan

Your business is just a collective representation of your staff and managers. So before proceeding to other steps, you should create your personnel plan in a template for writing a music business plan.

Here we are only listing the permanent staff of the company. The singers and songwriters whose services will be hired temporarily for record albums are not mentioned in this list.

7.1 Company Staff

  • 1 General Manager to manage the overall operations
  • 1 Cashier to maintain financial records
  • 2 DJs to assume musical responsibilities in concerts and events
  • 4 Musicians to play musical instruments
  • 1 Audio Engineer to regulate music effects
  • 2 Software/ IT Experts to ensure web and social media presence
  • 1 Sales Executive to promote the company’s sales
  • 2 General Assistants for routine works
  • 1 Receptionist

7.2 Average Salary of Employees

Financial plan.

Making a music business plan is a little tricky as you have to devise a plan to manage your permanent as well as temporary resources. For example, while creating a financial plan for the music business, you have to consider fluctuations in the price of services. The albums that need to be sung or written by high paid singers and songwriters will require you to reserve a bigger than usual budget.

It is recommended to seek professional help in creating the financial plan for your business. To give you an example of how it would look like, we are providing here the sample financial plan of Hymns & Beats.

8.1 Important Assumptions

8.2 brake-even analysis.

Brake-even Analysis - Music Business Plans

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Profit Monthly - Music Business Plans

8.3.2 Profit Yearly

Profit Yearly - Music Business Plans

8.3.3 Gross Margin Monthly

Gross Margin Monthly - Music Business Plans

8.3.4 Gross Margin Yearly

Gross Margin Yearly - Music Business Plans

8.4 Projected Cash Flow

Projected Cash Flow - Music Business Plans

8.5 Projected Balance Sheet

8.6 business ratios.

Download Music Business Plans Sample in pdf

OGS capital professional writers specialized also in themes such as bowling alley business plan , business plan for bouncy castle , nightclub business plans , starting paintball business , business plan for hotel and resort , roller skating rink business plan and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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BusinessPlanTemplate.com - The World's Leading Business Plan Template Directory

Music Business Plan Template [Updated 2024]

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Music Business Plan

If you want to start a music business or expand your current business, you need a business plan.

The following business plan template gives you the key elements to include in a winning music business plan. It can be used to create a music production company business plan, a business plan for a music artist, or business plans for a music teacher and/or music management.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of a successful music business plan. Once you create your plan, download it to PDF to show banks and investors.

I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Music Business Plan Outline

generic business plan template

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Production Company Business Plan Template

Written by Dave Lavinsky

Production Company Business Plan

Production Company Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their production companies.

If you’re unfamiliar with creating a production company business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a production company business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your production company as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a production company or grow your existing production company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your production company to improve your chances of success. Your production company business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Production Companies

With regards to funding, the main sources of funding for a production company are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for production companies.

Finish Your Business Plan Today!

How to write a business plan for a production company.

If you want to start a production company or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your production company business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of production company you are running and the status. For example, are you a startup, do you have a production company that you would like to grow, or are you operating a chain of production companies?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the production industry.
  • Discuss the type of production company you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of production company you are operating.

For example, your production company might specialize in one of the following types of production companies:

  • Feature Film Production Company : this type of production company handles all of the necessities that go with producing a major film – hiring on-screen and off-screen talent, writers, musicians, location scouts, a team for pre-production, post-production, legal, etc.
  • Commercial Production Company: this type of production company can produce stock footage, short corporate videos, training videos, and creative projects such as music videos and short films
  • Post Production Company: this type of production company handles video editing, special effects, color correction, sound mixing, and editing to eventually produce the final video.
  • Niche Production Company: this type of production company focuses on one specific niche that it has perfected. They often combine the best of animation, commercial, and post-production companies.

In addition to explaining the type of production company you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of clients served, the number of films with positive reviews, reaching X number of clients served, etc.
  • Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the production industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the production industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your production company business plan:

  • How big is the production industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your production company? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your production company business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, companies, filmmakers, studios.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of production company you operate. Clearly, small businesses would respond to different marketing promotions than filmmakers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other production companies.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes social media platforms, web developers, apps and even college or university students. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of clients do they serve?
  • What type of production company are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide concierge services or customized packages for your clients?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a production company business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f production company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide video editing, music editing, pre-production, or post-production services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your production company. Document where your company is situated and mention how the site will impact your success. For example, is your production company located in New York or Los Angeles, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your production company marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Be part of filmmaker associations and networks
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your production company , including client communication and interaction, planning and producing production services, billing clients, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your production company to a new city.  

Management Team

To demonstrate your production company’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing production companies. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a production company or successfully running a small filmmaking company.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you book 5 films or videos per day, and/or offer production packages ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your production company, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a production company:

  • Cost of equipment and production studio supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your studio location lease or a list of production services you plan to offer.  

Writing a business plan for your production company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the production industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful production company.  

Production Company Business Plan FAQs

What is the easiest way to complete my production company business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your production company business plan.

How Do You Start a Production Company Business?

Starting a production company business is easy with these 14 steps:

  • Choose the Name for Your Production Company Business
  • Create Your Production Company Business Plan
  • Choose the Legal Structure for Your Production Company Business
  • Secure Startup Funding for Your Production Company Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Production Company Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Production Company Business
  • Buy or Lease the Right Production Company Business Equipment
  • Develop Your Production Company Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Production Company Business
  • Open for Business

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to hire someone to write a business plan for you from Growthink’s team.

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Date

A Sample Music Business Plan

Author

I just got home from a wonderful Thanksgiving dinner with my mother, sister, brother, niece and nephew in Franklin Park, New Jersey. The roads were slick from an early snow shower that turned to freezing rain. As I was driving home it dawned on me that I haven’t written a blog post (on any topic) in over a month. But tonight I suddenly found the inspiration to present…

A Sample Music Business Plan for Your Band

For those of you who haven’t read my previous posts on this topic, I’ll briefly bring you up to speed. I wrote a post on Music Think Tank Open that was transferred to the main page (an honor in my book) called How to Write a Music Business Plan . It was a bit fluffy like this one might end up and one of the MTT readers called me on it. The first comment was, “Would have been stronger with a template or sample.” I got pissed off and created a template . Thanks again Justin .

However, I never provided a sample for two reasons. One, I thought that I might loose business opportunities by providing a sample of a plan that I’ve done. People like to copy plans instead of learning the steps or hiring a business plan writer like myself. Two, because business plans as you will see in the sample below, are confidential. Half of my clients will make me sign a Non Disclosure Agreement and swear me to secrecy for good reason. Luckily for you about a year ago, one rap group from VA gave me the go ahead to publish their plan, but we’ll get to that in a moment.

My Inspiration

Every time I sit down to write another music business plan I think about all of the starving artists out there who have failed to see the value in the business planning process. There are all sorts of books out there telling people not to plan. I personally don’t understand that concept at all.

I’ve read that planning is nothing more that guessing recently. If that’s the case, I’ve been one lucky dude. I plan everything. I plan what body part I’m going to work at the gym tomorrow, what I’ll have for dinner the next day and what I’ll will wear to work on Monday. I honestly feel that I would not be as successful as I am if it weren’t for careful planning.

Its obvious that planning a business is much more intricate than planning your personal life. If running a business was as easy as having an idea and going for it, we’d all be rich. A plan not only provides you with a framework for growth, but also takes a closer look at the details of your business; ones that are typically over looked without a business plan. A CEO has to manage everything from personnel to product development and marketing to distribution and accounting. How is one supposed to conceptualize that process in their head? The answer is clear to me. You can’t.

Elements of a good plan

Whether you are planning to approach a bank or family member for financing or simply look at ways to improve your business, a good plan includes the five sections that follow.

1. Executive Summary

2. Products and Services

3. Marketing Plan

4. Management Plan

5. Financial Plan

Details on each of these plans can be found in previous posts and outlined in depth in my template, You don’t have to take my work for it however, there are tons of resources online that will tell you the same thing about business planning. Over the years I have tailored these plans to mirror the needs of the ever changing music industry. Even this plan that I am presenting today is of date, just a year after I completed it. That should tell you that a business plan should be a living and breathing part of your business and updated as your wants and needs change.

Kevin English is a marketer and student of the arts, who blogs about the skills and strategies necessary to get the most of your musical career at  http://eleetmusic.com  or on Twitter  @eleetmusic .

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Reader Comments (21)

Nice piece Kevin. In the future, I see investors providing funding for well organized groups that have traction and a working business model. Terry McBride's Nettrwerk Group started a joint venture fund called Polyphonic where his company's intent is to invest in artists that are in a place where they could grow with the help of outside funding. Any band with a good team and there business in order can benefit from doing a business plan. Doing one properly provides any band's music business with an excellent road map for future growth. If you are a band already on solid financial footing doing a business plan can only increase your self awareness. Additionally, if you are serious about investor funding, most serious investors will want to see at the very least a detailed well thought out Executive Summary of your project.

David Sherbow CEO, www.LiveMusicMachine.com

Unregistered Commenter

Thanks Dave. Polyphonic looks interesting. Its about time someone stepped up to the plate to take advantage of the scaling of independent musicians. I'll have to do some research on them myself.

Hey Kevin, not sure you'll remember me, but we connected back in the spring and we talked on the phone briefly about my music business plan. I'll say for the most part, the majority of what I planned for (or more so my goals) got accomplished and I'm moving on to rehashing out things for 2011 that I simply did not get to this year.

One thing I learned as I implemented my plan was that some things took longer (and more $$) than I wanted and I had to learn to be okay with that. Like my album for instance. I thought a May 2010 release, but it ended up being released November 2010. But the thing is is that it was my first one and I had no idea how it played out in reality.

I read a good book recently, "Rework", that had an interesting chapter on plans--thought I'd see what your reaction was. To summarize they say:

- plans are fantasy, there are too many factors out of your hands to predict - start referring to your business plans as guesses - plans let the past drive the future - you have the most information when you're doing something, not before you've done it - they advise not writing a long winded plan, because it mostly ends up collecting dust or being constantly rewritten

I've experienced these realities in my past life helping non-profits write strategic plans and seen the plan utterly fall apart or not even used for numerous reasons. In the music industry today, which is constantly changing, I completely agree that all the components you mention for a plan should be thought about and written down, but do you think this means musicians should write several short-term plans a year or phase them out? It probably depends on the goals of the artist.

The follow up question I have to your post is taking a plan and implementing it--how does one do it? Other than doing it, what should be in place to ensure the music business plan shows success?

I wanted to those those questions out for readers here, but my two quick answers are--A) just start doing it (how else does anything get done), and B) incorporate metrics into the plan.

Brian Franke www.brianfranke.com @bfrankemusic (Twitter) www.brianfranke.com/thinkingaloud (music blog)

Registered Commenter

Of course I remember you. I'm like an elephant when it comes that kinda of thing ;-)

This post is purposely in direct contradiction to that section in ReWork for two reasons:

1.) I'm not trying to sell you a book (yet)

2.) I've personally seen businesses fail because they didn't plan

37 signals is a great company and the authors are very smart guys, but when I hear you say things like everything you PLANNED for you accomplished, it further underscores my point.

To answer your questions:

Start by reviewing your finances. If you don't have the money to record, market, distribute and promote you cannot proceed.

Measurable goals is the name of the game. You have to know how many fans, shows, and digital downloads you need in order to become profitable. Otherwise your plan was created in vein.

Great hearing from you Brian. Keep up the good work!

Kevin, I'm glad the topic of music business plans has come up, because I've been trying to wrap my head around them for a while. After reading over your post and the provided documents, I'm still very skeptical about their practicality. (I don't intend to come off as a jerk - its hard to ask critical questions online without sounding like one)

First off, it seems like the plan for Northern Southerners is basically to "do what every other aspiring band and label does." Produce albums, merchandise, and tour. To me, this all seems like stating the obvious. I don't understand how this constitutes a guiding plan.

Under what circumstances will the folks at Northern Southern ever encounter some question or situation in which they say, "hmmm, i dunno, we better check and see what the plan said", and then crack this thing open and have their answer? It all seems very substance-free.

Then there's the finance page... am I reading this wrong, or does it end stating that they're going to be $80,638 in the hole at the end of the year? Obviously companies need to incur some startup costs, but for a PLAN, this certainly seems to end on a bit of a cliffhanger! Fuirthermore, (And I have always, always wondered this), how the heck can ANYONE project music sales for a startup act? Granted, they project a year end total of only $10,700 in total sales, which I suppose is realistic... but what are those numbers based on? Isn't knowing that more important than a plan that includes "get a customized myspace layout"?

I guess I just don't see how "spend money on a publicist and promoter" equals a marketing plan. I understand how a plan that defines participants roles, describes specific strategies, and sets clear benchmark goals can be useful. But this plan does none of that.

However, even if it did, my overarching question remains; how can ANYONE predict revenue or sales in this music industry for new products or artists? It seems to me like things either catch heat, or they don't, and it usually comes down to who is able to work their media connections best and get the most exposure.

I'm really not trying to tear this post down, I've just been told time and time again about the importance of business plans in music only to see a laundry list of very basic promotional activities, combined with seemingly imaginary financial projections. I would very much like to hear where I am missing the point.

Hey Justin,

Thanks for reading and asking some very good questions. BTW you don't come off as a jerk. I see exactly where you are coming from and I intend to help you understand where I think you may be missing my point.

You should always be skeptical of new ideas, especially when they appear from an unfamiliar author on a blog that claims to be the most relevant think tank in the new music industry today. I'm a huge skeptic myself and further more I've never been known for blowing smoke when it comes to the music business. Independents should protect their right to call, bullshit, so I'm glad you were man enough to do so. In any event, here are my arguments.

Point #1: First off, it seems like the plan for Northern Southerners is basically to "do what every other aspiring band and label does.

You're correct. It is exactly that. What is different here is that the Northern Southerners have put it on paper in order to identify the holes in it. How can you find flaws in what you propose to do without seeing all of the details out in front of you?

They have also itemized what the cost are for each basic step of the way. Sure, most (not all) artists know how it goes:

⁃ record and album, market it, promote it and distribute it

Now ask yourself, how many artists can say they have contacted all of the vendors necessary to carry out those four "obvious" steps, and project how much this "labor of love" will cost them in 2011? The Northern Southerners can.

Point #2: Under what circumstances will the folks at Northern Southern ever encounter some question or situation in which they say, "hmmm, i dunno, we better check and see what the plan said", and then crack this thing open and have their answer?

Thats a perfect segment to point #1. The Northern Southerners are often asked by investors to forecast what they are likely to spend next year. Conversely they will also have to take an educated guess about how much money they will make.

Think of a business plan as a big budget. Do you tell your banker that you are skeptical about budgeting for college, auto purchase or home loan? That you don't see the value in planning for those types of expediters? Why is a music business any different? If you say, because its "too hard" and it "either catches or it doesn't", makes me think that it is even more important to plan. Not less.

Music is emotional, I know, but businesses aren't. Remember, I didn't make these rules, I'm just presenting a way to bridge the two truths.

Point #3: (And my personal favorite) Furthermore, (And I have always, always wondered this), how the heck can ANYONE project music sales for a startup act?

How about we start with your neighborhood and say, "Who is most likely to buy my album in this town? What does my target customer look like? What do they do for fun? Where do they hang out?

Let say you come up with one market segment that is 30 year old men. What do 30 year old men do on a beautiful day like today? Watch football. So you can either come up with a catchy song about how Titans CB Cortland Finnegan got his ass beat last week and put it out on the internet too see if it "catches"

You can look at the City, County and State Census records to find out exactly the number of 30 year old men that live in your neck of the woods. Then you take your marketing tool(s) of choice and examine the industry standards on say, pay per clicks (if you plan to use internet promotion).

That is what this and any other good financial plan is based on. Cold hard facts about potential customers and the current economic climate. Not lofty ideas and passing thoughts about how great your music is.

Look I'm not going to elaborate any further in this comment, but please feel free to ask more question here, via email, twitter or phone. I'll leave all of my contact info at the bottom of the post.

Kev eleetmusic[at]gmail 347-688-5383 @eleetmusic

I finally had a chance to skim through this. As someone that has invested in, written and consumed my fair share of plans, here's my feedback:

Your plan is a fine "friend" plan. It's a plan that close friends with money to burn (in a wood stove) might invest in. However, I don't believe this is the type of plan anyone could sensibly shop to strangers (as investors). Here are a few reasons why:

The upside you are offering is far too low for the perceived risk involved. I would never put $100K into something as risky as a band unless I was going to own a significant chunk (probably far more than 20%) of the entity that controlled all the rights and IP.

You need to demonstrate that you are taking some of the significant risks off the table. Without signed rights and services agreements, there's no minimal guarantee that the songwriter or lead singer is not going to drift off to some other band/venture.

As Justin said, the plan is lacking in substance (sorry).. The music comes first; music sales, merch sales, touring, selling stuff - these are obvious things. I want to know what you are going to do to propel yourself to the moon. The 6% return is nice if you are a bank, but I want to know how I am going to end up owning a chunk of a $35M annual business two years from now! What's the unique, unusual, inventive, off-the-charts thing (strategy) that you are going to employ that's going to put you on the map and keep you on the map? (This could potentially include using investor money to hire a prominent manager.)

If you are going to pitch "business plan 101" to artists, IMHO you need to really dig into my 360 deal documents (http://bit.ly/gtGanm) to develop an understanding of how to 1) minimize risk, 2) align incentives, 3) capture all potential revenue streams, and 4) paint a picture of significant upside.

If the hardest thing in the music business is putting lyrics together with a melody to create a popular song, then the second hardest thing is finding the money you need to do everything else. In this industry, before you even write a plan to raise $10K, you better have 1) excellent songs, and 2) a believable strategy that's going to make you into a true, viable business. Cheers.

Strategy for a viable business. Bruce I know you love lists:

New Order: choose the worst singer to not only sing but also write the lyrics (some of which are literally made-up gibberish). Stay signed to a label that refuses, on principle, to finance PR. Invest the majority of any money made in a nightclub that loses money hand-over-fist (and don't buy the building it's in, just spend hundreds of thousands of pounds on its refurbishment). Name yourselves after Hitler's own term for the Nazi party.

Jimi Hendrix: restart your career as a black, psychedelic rock star in another country where black people are still a novelty, by supporting Gene Pitney and Engelbert Humperdinck, then return to your country of birth and try to start your new career there by supporting the Monkees. Pledge support for the soldiers in Vietnam whilst presenting yourself as an alt. culture freak (change your mind later). Perform and record the national anthem at sunrise with feedback guitar and sexually provocative hip thrusts. Die from ingesting your own vomit after building an intense mythology about your drug-taking powers.

Nirvana: oh, you can fill this one in yourself...

Success? Yes, all three, business-wise.

Now, if you'd asked the managers, the story would have an ever-so slightly different slant, right?

Ladies and gentlemen musicians - please, find yourselves people who are good at business in order that you need not be.

Ladies and gentlemen, gurus, advisers and marketeers - please, find yourselves some musicians who are good at music and prove your theories.

Thanks for taking the time to read and comment. I sincerely respect your judgement and expertise.

"Your plan is a fine "friend" plan."

Correct. The Northern Southerners came to me for a business plan to submit to a family friend that was already interested in investing, but wanted to see their business on paper.

"You need to demonstrate that you are taking some of the significant risks off the table."

Agreed. I'll look into this further with future plans of the sort.

"As Justin said, the plan is lacking in substance (sorry)"

Don't be sorry. This is your professional opinion. Granted, everyone isn't at the same level as you are. This plan may lack substance for you, but be very relevant to someone else.

"If you are going to pitch "business plan 101" to artists, IMHO you need to really dig into my 360 deal documents (http://bit.ly/gtGanm)"

First of all I'd like you to understand that I'm not pitching (Lord knows I have enough work to do). I'm simply sharing what I know with the people who have asked.

Please remember that this plan is a sample. Not the end all be all or a guaranteed road to success.

" I want to know what you are going to do to propel yourself to the moon."

Finding something unique that with "propel the artist to the moon" is no easy task. No one has found that thing from my knowledge. Not sure why I'm expected to include this in the plan.

In any event, the Northern Southerners 'thing" was the fact that they were able to clear a Bruce Springsteen sample for their lead single. That's a lot more than some can say.

I'll respond to the only coherent sentences in your comment above

"Ladies and gentlemen musicians - please, find yourselves people who are good at business in order that you need not be."

Really? How much will that cost you over the course of your career? Isn't it better to know the business than to relinquish control to someone who "says" they are acting in your best interest?

"Ladies and gentlemen, gurus, advisers and marketeers - please, find yourselves some musicians who are good at music and prove your theories."

Are you "good" at music? Let's try some theories out with you.

Keep the comments coming everyone! This is how we will progress as an industry.

figured that was pretty coherent... how about: these are three examples of very successful artists, none of whom, on paper, would seem to have had a viable business plan.

And as the world of pop is full of similarly successful musicians who have had chaotic careers that they couldn't have possibly planned for, I would say, though there might possibly be exceptions (and I would love to hear about them - honestly, that's the point of my comments) who started off with a business plan as opposed to a dream and a riff, basically, success from chaos is the norm and to state otherwise needs proof.

So, if you are making a solid offer to work with one of my artists, to create living proof, please mail me off-site and let's talk about it.

cheers [email protected]

What you are referring to is the magic that happens when an artist hits the big time.

It would be foolish to think that none of this was planned. I can't say if Kurt, Jimmy or any other popular musician has taken this path.

All I can say is that they would have been better off by knowing a little bit more about their business. Just like any other business man or woman.

You don't have to believe me or trust that my "theory" works. You can keep on dreaming and believing that one day all of your musical dreams will come true. It's your choice.

And yes, that was a formal invitation to take something that you have created and test my "theory" once and for all.

Will email you offline and post the results here.

"Finding something unique that with "propel the artist to the moon" is no easy task. No one has found that thing from my knowledge. Not sure why I'm expected to include this in the plan."

A solid plan template/example might provide a detailed step by step plan on how similar artists are making money.

Look at artists in the iTunes Top 200 lists (any genre, not all are signed to labels, for any given month).

Look at artists that are performing in venues operated by Live Nation.

Many of theses artists are making money, and not all of them are legacy artists, and not all are signed to major labels. How did they get to where they are now? What was/is (past, present, and future) their business plan? How long does it take? What are the key ingredients that are propelling success? Etc, etc.. Can this success be replicated? What did it cost to get there? And so on.. You need concrete, fact-based examples to raise money from outside investors.

@Kevin - I'm sure there have been many plans made by many artists, but the idea that they are transferable just can't be proved. Sure, we can all learn lessons from history and we can all plan hopefully, so maybe that's how we should look at your plan. I'll look forward to hearing from you.

@Bruce - as ever, intriguing me into action - I had a good look at the UK top 200, of which I found 8 artists who are apparently not signed either to decent sized labels or production companies. Some have arrived at their success by slightly more independent routes, most have a decent financial push behind them, if I took an educated guess.

Unfortunately, nearly all the 'randoms' do seem to have a uniting factor: novelty plus cultural good timing:

Brett Domino, Bruno Mars, Xamder Rawlins, aberlour choir, captain ska, yeo valley rappers.

They all have other groups and org's supporting them in various ways, because of who they are, from radio stations to the patriotic British public.

Of the other two:

Afrojack and Yolanda be Cool, you could easily put the latter in the novelty bracket, depending on your POV on Europop. Afrojack is connected to Spinnin' Records, a dance indie based in Amsterdam, so might also be discounted, although I'm not sure how big they are.

I couldn't find what we might call 'start-ups' or purely artist-run labels; even the labels apparently owned by artists tend to have deals with a bigger label or publishing company.

Of course, there might be a whole different picture in the States; with its tradition of decent-sized, locally based labels with support from large radio stations in the area, the impetus and infrastructure might be in place to facilitate smaller crews in a release. I know that certain hip hop labels have managed to do well, in the grand tradition of 'if they won't release, we'll do it ourselves' that led people like Sam Cooke, James Brown, Curtis mayfield and The Isleys to set up their own labels.

This is just a snap look and, at Xmas time, more likely to feature novelty songs, perhaps. But still, disappointing and surprising, even for digital cynic me.

"most have a decent financial push behind them"

Thus the point of the business plan to raise money.. Record label or not, it's still money + humans + an execution plan that's making it all work. One could possibly raise money if they 'plan' to hire the right humans and execute a 'plan' that has historically (at least over the last ten minutes) worked.

On a related matter, I believe it's incredibly difficult for the average investor (fan) to gauge popularity potential against competing alternatives (for investment money) in the marketplace. The means to measure this are crude at best (e.g.: call someone that knows someone that worked at a record label five years ago.).

So possibly the best plan might be not to bother with plans and just try to be the most exciting band in the world in the hope that 'money + humans + an execution plan', in other words, a label, or a production company, or a publishing or a management company take you on.

On the evidence, it's a better 'career path' than any other.

Investor = fan? It's possible, but unlikely. I know some crazy fans think they own the artist they love in some way, but buying their music doesn't make you an investor.

That's just free-market capitalist speak gone mad.

"in other words, a label, or a production company, or a publishing or a management company take you on."

Sure. Aren't they the groups that are supposed to be writing the plans? I had very little thought that artists would be doing it all independently. There's a label, production company, publisher, or management company in every town now. They are the ones usually seeking an investment.

Absolutely, although they are far and few, even in most big cities in the UK.

In the whole of Scotland (pop: 5 million) there's hardly a publisher, very few management companies, one serious, specialist PR company (although I think they may have just moved to Brighton). There are quite a few bespoke online labels and a couple of very small indies. There is one, very large promoter. The over-all music economy is tiny.

That's a small target to aim for, for most artists. Most of the one billion profit and x-billions turn-over, in other words, the business, is in London.

I'm sure it's similar in the States - with hotspots of finance like Nashville, NY and LA.

I honestly don't think the roads to travel on have altered all that much for artists, because of the internet. As you say, Bruce, you don't expect the artists to be doing it independently - apart from the very odd exception, I don't think that's happening.

Although, I would love it to be possible.

Really very useful and important news for everyone. Terry McBride's Nettrwerk Group started a joint venture fund called Polyphonic where his company's intent is to invest in artists that are in a place where they could grow with the help of outside funding. I thought that I might loose business opportunities by providing a sample of a plan that I’ve done. People like to copy plans instead of learning the steps or hiring a business plan writer like myself. I am going to subscribe to this feed also. Thanks a lot! Business strategy

Very interesting site and articles. Really thankful for sharing. Will surely recommend this site to some friends! Regards,

Again very useful and very important for everyone. Terry McBride Nettrwerk Group started a joint investment fund intended polyphonic ring your company is to invest in artists who are in a place where they could develop with the help of external funding. I could lose business opportunities by providing a sample that I plan. People like to copy the plans instead of learning the steps or hire a business plan writer like me. I'll subscribe to this channel. Thanks! Testking 350-001 || Testking CISSP || Testking 70-649

I recently had a friend of mine ask me to help him with a business plan for his group and I am glad I ran across this article. I had a few business courses in school so I thought I knew a little bit, at least enough to set the rough outline, but this article (as well as the comments and critiquing!) were very helpful!! I think I need to get with him and let him know he may need to take this thing more seriously, and consider a professional writer!

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Sample Music Production Business Plan

Music production company business plan pdf sample.

The music industry no doubt is one of the most lucrative sector in the entertainment industry.

People love listening to music that is excellently produced and has good danceable beats. So, if you can put sounds and lyrics together to become a good danceable music, you should consider starting a music production business.

However, choosing a profitable business to start and having the right skill sets to start it is not a guarantee that the business will succeed. For the business to succeed, you need to make adequate plans and preparations. And one of the ways to do this is by writing a business plan.

MUSIC-RELATED BUSINESS PLANS

  • Recording Label Business Plan
  • Music Store Business Plan
  • Recording Studio Business Plan

Writing a business plan helps you to see the things you need to achieve in the business you are intending to start and then make proper plans in achieving them. This will save you from making unnecessary mistakes and error.

So, the first thing you should do if you want to start a music production business is to write a business plan. There are two ways you can do this. You can hire a professional business plan writer to help you write your business plan.

You can also write it by yourself.

If you choose to write your business plan by yourself, you will need guidance on how to do it correctly. And this is what this post want to help you with. The post is a music production business plan sample that you can use as a template to easily create your own.

Here is a sample business plan for starting an music recording and production business.

BUSINESS NAME: Unbeatable Music Production Company

TABLE OF CONTENT

  • Executive Summary

Products and Services

Vision Statement

Mission Statement

Business Structure

  • Marketing and Sales Strategy

Source of Income

  Executive Summary

Unbeatable Music Production Company is a registered incorporation that will be established in Beverly Hills in the United States. The company will specialize in the production of music with quality sound and lyrics that will our target audience will find interesting to hear.

It is no longer a news that the music industry is highly profitable. Because of its profitability, a lot of people into are venturing music in order to make good money. However, many of the music production companies we have around are not standard enough to help these intending musicians produce good music that people will appeal to the people.

And the few music production companies that are standard and capable of helping these intending musicians always have too much to handle. This is an indication that there is a hungry market for the business we are about to start.

We will organize our business in such a way that we are able to meet the demand of our target market. Our focus is on talented upcoming artists who we will help produce quality music that will outwit the seemingly best in the music industry.

We will make sure that our company is highly standard and well equipped with quality equipment that will help us produce good music for our clients. Our workforce will also be selected from the best in the industry who have all the necessary expertise and experience that our music production company needs to stand out from the crowd and become unbeatable.

Unbeatable Music Production Company will be jointly owned Mr. Bobby Brown and Mr. Fred Marshall. Mr. Brown is veteran musician and a music producer, who over the past twenty-five years has worked in various leading music production companies in United States.

On the other hand, Mr. Marshall is a business analyst who specializes in helping music production companies grow their businesses into formidable brand. He has consulted for more than 100 music production companies all through the United States and Canada, helping them achieve enviable feats. The two veterans are coming together with their competencies and wealth of experiences to start an unbeatable music production company.

The vision of Unbeatable Music Production Company is to build a solid reputable for producing high quality music and raising our musicians to be able to outwit the best in the industry.

Unbeatable Music Production Company is to always come up with innovative and outstanding concepts that will help us to beat others players in the music industry hands down.

Unbeatable Music Production Company intends to offer a wide range of quality products and services that will help us serve our clients well. Some of our products and service will include:

  • Music Production
  • Music Recording
  • Sound Recording
  • Sound Production
  • Production of Advertisement Jingles
  • Production of Movies Soundtracks
  • Sales of Musical Equipment
  • Shooting of Musical Videos
  • Training and Consulting

In order to become unbeatable in the music industry, we will ensure that we put in place unbeatable business structure which will comprise of:

  • Chief Executive Officer
  • Music Producer
  • Studio Manger
  • Sound Engineers
  • Legal Secretary
  • Human resources Manager
  • Marketing and Sales Executives
  • Receptionist
  • Security Guards

Startup Cost

The total cost of money we need to startup our music production business is $450,000. This will cover the cost of business registration, renting of office facility, purchasing of equipment, hiring a marketing strategists, etc. It also covers the payment of workers’ salaries within the first three months of starting the business.

The two founders have been able to pool their resources together and raise the sum of $200,000.  They have also gotten a loan of $100,000 from their friends and family member. They plan to get the remaining $150,000 through a bank loan.

There you have a music production business plan sample that contain the necessary information that is required in a business plan. Feel free to use it as a guide to write your own.

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  • Sample Music School Business Plan
  • Sample Music Store Business Plan
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ProfitableVenture

Recording Studio Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Entertainment Sector » Music Sector

Are you about starting a recording studio ? If YES, here is a complete sample music recording studio business plan template & feasibility study you can use for FREE.

The entertainment is a broad industry. This is because there are diverse things that you may be looking to start, and when you do start out, you can be sure to make good money in it. One of such genres of the entertainment industry is the recording studio business. This is one sure way to smile to the bank often and on.

The recording studio business is a very rewarding one as you can be sure to meet the needs of new entrants into the music and entertainment business, as well as other people. The funds required to start this business on a large scale is still moderate compared to other high end industries.

A Sample Recording Studio Business Plan Template FREE

1. industry overview.

Recording studio business is indeed a thriving business that has loads of players making huge profits from the industry. One thing is certain, if a recording studio can successfully produce a major hit song / album or record songs for big time celebrity singers, it wouldn’t be too long before musicians and corporate organizations (for commercials and jingles) come calling from all over the united states and beyond.

No doubt the music industry of which recording studio business is a subset of is indeed a very large industry. Statistics has it that the global revenue of the music industry is estimated at about 15 billion U.S. dollars in 2013, and that is about the lowest revenue recorded since 2002; of course it is an indication that the recording studios need to become more creative and leverage on the changing tides in the world of technology.

Even the strong growth in streaming revenues was not enough to stop the music industry globally from experiencing income dropping below US $15bn for the first time in recent years in 2014. In the United States of America alone, there are about 4,917 legally registered recording studio businesses responsible for employing about 9,498 employees and the industry rakes in a whooping sum of $1bn annually.

Statistics also has it that in 2013 the three largest markets in the music industry, measured by the revenue they generated were the United States of America, Japan and Germany. Hence it is no surprise that the most of the leading recording studio brand who dominate the music industry in the globe are all headquartered in The United States of America.

Recent statistics from the IFPI revealed that overall global music production (recording studio inclusive) industry revenues dipped by just 0.4 percent last year – but that was enough to pull the annual tally down from $15.03bn to $14.97bn.

The biggest offenders for the fall were an 8.1 percent decline in revenues from physical format sales (to around $6.89bn, according to MBW calculations) and an 8.0 percent decline in download sales (to around $3.56bn).Single track downloads declined by 10.9 percent in the year, while digital albums sales saw revenues drop by 4.2 percent.

The Recording Studio cum Music Production industry is indeed witnessing a steady growth over the years especially in developed countries such as the United States, Japan and even the united kingdom. Though for some underdeveloped countries where piracy is still on rampage, the growth is a bit redundant.

One good thing about starting a recording studio business is that even if you decided to start it in the United States of America, your market will not be restricted to artists or business in the U.S.; the world will be your target market. Many thanks to the internet that has made the world a global village.

All you need to do is to strategically position your recording studio brand on the internet and you will be amazed at the rate people interested in recording their music, audio books, or jingles for adverts will be calling you from all parts of the world.

2. Executive Summary

Crispy Clear® Recording Studio is a one stop and standard recording studio that is fully equipped with the latest technology in the recording studio industry.

Our recording studio will be located in the heart of Inglewood, Los Angeles – California, U.S and we are positioned to work for a wide range of client ranging from individual music artists to corporate organizations such as branding and advertising agencies et al.

Crispy Clear® Recording Studio is not just going to be engaged in the recording music for musicians, but we will also open our doors to corporate organizations who would want to record jingles for advertisement purposes and also authors who would want to record their audio books and other related works.

Our business goal is to work towards becoming one of the leading recording studio brands in the whole of Los Angeles and in the nearest future compete with the leaders in the industry not only in the United States but also in the global stage.

We are not ignorant of the fact that building a standard and world class recording studio from the scratch requires huge capital base especially for the purchase of world – class studio equipment (music production gadgets) et al, which is why we have perfect plans for steady flow of cash from our business partners with interest in our line of business.

We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry. We will ensure that all our employees are selected from a pool of talented and highly creative people with ears for good music in and around Los Angeles – California and also from any part of the United States.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with other players in the United States and throughout the globe.

At Crispy Clear® Recording Studio our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients. Crispy Clear® Recording Studio is owned majorly by Clement Boston and Claire Boston.

Clement Boston is a certified sound engineer and he has over 15 years of experience in the music industry working for two of the world’s top recording studios.

His wife Claire Boston will be the administrative head of the business. She has an MBA from University of California and she has occupied senior managerial roles before joining her husband to start Crispy Clear® Recording Studio. This duo have been able to cut their teeth in the musical industry both at national level and international level.

3. Our Products and Services

Crispy Clear® Recording Studio is going to offer varieties of services within the scope of the recording studio cum music production industry in the United States of America. Our intention of starting our recording studio in Inglewood – Los Angele is to make profits from the recording studio industry and we will do all that is permitted by the law in the US to achieve our aim and business goals.

Our business offering are listed below;

  • Music Recording
  • Sound Production
  • Studio Session for clients
  • Production of Jingles and Soundtracks for Organizations
  • Setting up of Recording Studios for Clients
  • Production of Audio Books
  • Sell of Studio and Musical Equipment
  • Music / Sound Consultancy and Advisory Service

4. Our Mission and Vision Statement

  • Our vision is to become the number one choice when it comes to recording studio in the whole of Los Angeles, California.
  • Our mission is to build a world class and well equipped recording studio that will become the one of the most preferred choice for both music artists and publicity and advertising agencies especially those that are involved in the production of jingles and soundtracks in the United States of America

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role. Crispy Clear® Recording Studio will build a solid business structure that can support the growth of our recording studio business. We will ensure that we hire competent hands to help us build the business of our dream.

The fact that we want to become one of the leading recording studio brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Crispy Clear® Recording Studio Company;

  • Chief Executive Officer

Entertainment Lawyer / Legal Secretary

Studio Manager

Music / Record Producer

Sound / Recording Engineer

Admin and HR Manager

Marketing and Sales Executive

Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for drawing up contracts and other legal documents for the company
  • Advise artists and the organization accordingly before recording their music album or singles
  • Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Produces information by transcribing, formatting, inputting, editing, retrieving, copying, and transmitting text, data, and graphics; coordinating case preparation.
  • Provides historical reference by developing and utilizing filing and retrieval systems; recording meeting discussions; maintaining transcripts; documenting and maintaining evidence.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Responsible for tracking hours during studio session and billing clients.
  • Responsible for managing the company’s recording studio
  • Part of the team responsible for selecting the songs that will be promoted and the songs that will be sold as singles.
  • Handle any other responsibility as assigned by the Chief Executive Officer
  • Responsible for recording and producing music and jingles for music artists and clients
  • Helps to decide the order the songs will play in throughout the album (i.e. the songs’ track numbers).
  • Responsible for choosing top notch album cover for music artists
  • Handles any other responsibility as assigned by the Chief Executive Officer
  • Responsible for handle any sound related job for the company; helps achieve certain specific sounds or feelings to portray through that matches with the lyrics.
  • Responsible for mixing and producing beats and sounds for our clients; mix the songs into the final version for the music album.
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of studio equipment by completing preventive maintenance requirements; calling for repairs.
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Facilitate and coordinate strategic sessions.
  • Work directly with clients in a non-advising capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
  • Oversee the smooth running of the daily office activities.
  • Once the album is ready, then the marketing team will go out to market and promote the album
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies business opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of music projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients and music artists
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Client Service Executive

  • Ensures that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
  • Receives Visitors / clients on behalf of the organization
  • Receives parcels / documents for the company
  • Handles enquiries via e-mail and phone calls for the organization
  • Distribute mails in the organization
  • Handles any other duties as assigned my the line manager

6. SWOT Analysis

Crispy Clear® Recording Studio engaged the services of a core professional in the area of music consulting and business structuring to assist the organization in building a standard recording studio company that can favorably compete with other leading recording studio brands in the United States of America.

Part of what the business consultant did was to work with the management of the company in conducting a SWOT analysis for Crispy Clear® Recording Studio. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Crispy Clear® Recording Studio;

Our core strength lies in the power of our team and the state of the art recording studio equipment that we have. We have a team that can go all the way to give our clients value for their money; a team that can produce world class musical sounds.

We are well positioned in the heart of Inglewood, Los Angeles and we know we will attract loads of clients from the first day we open our music production studio for business.

As a new recording studio in Los Angeles, it might take some time for our organization to break into the market and attract some well – established music artists and bigger corporations to record in our studio; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into the promotion our business the way we would want to.

  • Opportunities:

The opportunities in the music industry are massive especially in Los Angeles, and we are ready to take advantage of any opportunity that comes our way.

Technology and the internet which of course is a major tool for the advancement and gains achieved in the music industry can also poses a threat to the industry. The truth is that with the advancement of technology, it is now easier for individuals to mix up their sounds and even form soundtracks with the help of music production software applications.

So also, just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new recording studio or music production company in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

  • Market Trends

Entrepreneurs who are venturing into the music industry are coming in with creativity and good business skills. The fact that revenue is nose – diving in the industry does not in a way stop some recording studio companies from declaring profits year in year out.

The trend in the recording studio cum music production industry is that most recording studio companies are trying as much as possible to recreate themselves on a regular basis and also to be on top of their game. This is so because it is easier to find music mixer or music production / recording software applications that a rookie can make use of to produce good sound without stress.

8. Our Target Market

When it comes to music recording or music production, there are no exemptions to who you can market your services to.

There are loads of people out there who are interested in releasing a single or a full musical album. There are corporate organizations that would need to services of a standard recording studio companies to help them produce jingles or soundtrack for advertisement and promotion purpose.

There are authors who would need the services of recording studios to help them record their audio books and the list goes on. Over and above, our target market as a recording studio company cuts across people of different class and people from all walks of life and corporate organizations.

In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know will our services. We have conducted our market research and survey and we will ensure that our recording studio attracts the kind of clients we would love to work with.

Below is a list of the people and organizations that we have specifically market our services to;

  • Music Artists
  • Record Labels
  • Advertising Agencies
  • Corporate Organizations (Branding and Advertising Agencies et al)
  • Radio and TV stations
  • Upcoming Artist
  • Authors (Audio book recording)

Our Competitive Advantage

We are mindful of the fact that there is stiffer competition in the recording studio cum music production industry in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.

Crispy Clear® Recording Studio might be a new entrant into the recording studio line of business cum music industry in the United States of America, but we are coming into the industry with core professionals and of course a standard world – class recording studio with the best equipment in the industry.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups music production companies) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Crispy Clear® Recording Studio is established with the aim of maximizing profits in the recording studio cum music industry and we are going to go all the way to ensure that we do all it takes to attract our target market. Crispy Clear® Recording Studio will generate income by offering the following services;

  • Music / Sound Consultancy and Advisory Services

10. Sales Forecast

One thing is certain when it comes to music; music never dies and the demand for good music will continue to grow. This goes to show that any recording studio company that is known to always produce good music or voice recording will continue to attract talented music artists, corporate organizations and authors and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Los Angeles California and beyond and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Los Angeles – California to other cities in the U.S. and even the global market.

We have been able to critically examine the recording studio cum music production market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Los Angeles – CA.

Below is the sales projection for Crispy Clear® Recording Studio, it is based on the location of our business and other factors as it relates to record label start – ups in the United States;

  • First Year-: $150,000
  • Second Year-: $300,000
  • Third Year-: $900,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same studio / music production services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Recording studio business is not a business that you have to retail products which is why we must do all we can to maximize any opportunity that comes our way to attract people to make use of our recording studio or hire of services.

Our sales and marketing team will be recruited base on their vast experience in the music industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent music production / top class music speaks for us in the market place; we want to build a standard and well equipped recording studio that will leverage on word of mouth advertisement from satisfied clients / artists.

Our business goal is to build our recording studio business to become the number one choice in the whole of Los Angeles – California which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the U.S but in the world stage as well.

Crispy Clear® Recording Studio is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our business by sending introductory letters alongside our brochure to organizations and key stakeholders in the music industry in Los Angeles and other parts of the U.S.
  • Advertise our business in relevant entertainment magazines, newspapers, TV stations, and radio station.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local music expos, seminars, and concerts et al
  • Create different packages for different category of music artists, authors and corporate clients in order to work with their budgets and still produce top notch music, jingles, audio book and soundtrack for them
  • Leverage on the internet to promote our business
  • Engage in direct marketing approach
  • Encourage word of mouth marketing from our loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the music industry by storm which is why we have made provisions for effective publicity and advertisement of our recording studio company. Below are the platforms we intend to leverage on to promote and advertise Crispy Clear® Recording Studio;

  • Place adverts on both print and electronic media platforms
  • Sponsor relevant TV shows and radio programs
  • Maximize our official website to promote our business
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (music online forums) to promote our business.
  • Offer Pro Bono services as part of our community social responsibility
  • Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – CA
  • Brand all our official cars / buses and ensure that our trademark label is boldly printed in all our music album covers and CDs et al

12. Our Pricing Strategy

It is important to point out that, though, music studio charge by the hour so it is the responsibility of the music producer to ensure that set target are met within the stipulated time. The more time you spend on the studio, the more money you would have to pay.

No doubt, hourly billing for music studios is a long – time tradition in the industry. However, for some types of music / record contracts, flat fees are adopted.

As a result of this, Crispy Clear® Recording Studio will charge our old clients (artists) a flat fee and charge new clients (new music artists) hourly when they make use of our music studio to record their music or produce music beats for their albums.

At Crispy Clear® Recording Studio we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance.

In addition, we will also offer special discounted rates to start – ups, nonprofits, cooperatives, and small social enterprises who engage our services to help to produce musical jingles for advert purposes and authors who would need our services to record their audio books.

  • Payment Options

At Crispy Clear® Recording Studio, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

The cost of setting up a recording studio business to a larger extent has reduced from what it used to be; many thanks to the advancement of technology and perhaps the internet. These days it is now easier to see people set up recording studios in their house. All they need to do is to register a business and set up a mini recording studio in their apartment!

Basically, it is not expensive starting a recording studio company in the United States of America except for the prices of setting up a standard and well – equipped studio. The amount required to start a music production company may vary slightly from country to country and from states to states.

Other factors that can influence the start – up cost of a recording studio company is the amount needed to rent or lease a facility, the cost of the equipment you would need and the money needed to brand your business et al.

When it comes to purchasing microphones and head phones, we will go for Neumann u87; it will cost us about $2000 or more. For mixer, we will go with Euphonix or any other brand of our choice. But Euphonix is great (especially with is sweet sounding preamp and on board compressors). It will cost us about $30,000 or more.

On the alternative, we can choose to go for purely digital and skip the mixer altogether. This means that we will need a good audio interface with multiple inputs. 12 stereo pairs minimum. The emu 1820m is a good one. Then cables (nothing else but mogami cables. these are the best audio cable in the market for now; although we may explore other options)

We would need to create budget for pre amp. Avalon is perhaps our best bet and we can get it for about $2500 or less. We have also prepared a good budget for monitor; monitor is one of the most important gadgets we would need in starting our own record label and record studio. We have made provision for a Yamaha monitor; it is simply one of the best we can get in the market.

When it comes to acquiring a computer, we just have to budget for high end computer designed for such purpose. It is important for computer to have a very large memory, high end graphic card, and 2.6 GHz quad core processor and we will search for a good software to work with.

Essentially, this is the area we are looking towards spending our start – up capital on;

  • The Total Fee for incorporating the Business in Los Angeles, California – $750.
  • The budget for Liability insurance, permits and license – $2,500
  • The Amount needed to acquire a suitable Office facility with enough space for standard music studio in a business district 6 months (Re – Construction of the facility inclusive) – $40,000.
  • The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $2,000
  • The cost for equipping the music studio with the required gadgets – $100,000
  • The Cost of Launching your official Website – $600
  • Budget for paying at least 5 employees for 3 months and utility bills – $100,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
  • Miscellaneous – $1,000

Going by the report from the research and feasibility studies, we will need about $300,000 to set up a medium scale but standard recording studio in the United States of America. Here are some of the key equipment and musical gadgets that we would need to set up our recording studio;

  • Mixing console
  • Multi – track recorder
  • Microphones
  • Reference monitors, which are loudspeakers with a flat frequency response
  • Acoustic drum kit
  • Digital audio workstation
  • Music workstation
  • On Air or Recording Light
  • Outboard effects, such as compressors, reverbs, or equalizers
  • Audio interfaces
  • Effects racks
  • CD duplicator
  • Supply of CD

Generating Funding / Startup Capital for Crispy Clear® Recording Studio

Crispy Clear® Recording Studio is going to start as a family business that will be solely owned and managed by Clement Boston and his wife Claire Boston.

Both of them will be the financial of the business, but may likely welcome other partners later which is why they have decided to restrict the sourcing of his start – up capital to 3 major sources. These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $100,000 (Personal savings $60,000 and soft loan from family members $40,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is easier for businesses to survive when they have steady flow of business deals / customers patronizing their products and services. We are aware of this which is why we have decided to offer a wide range of music production related services and also to work with both music artists, corporate organizations and authors.

We know that if we continue to record hit songs, albums, audio books, soundtrack and jingles for both individuals and corporate organizations, there will be steady flow of income for the organization. Our key sustainability and expansion strategy is to ensure that we only hire competent employees, create a conducive working environment and employee benefits for our staff members.

We know that if we implement our business strategies, we will grow our recording studio business beyond Los Angeles – California to other states in the U.S in record time.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Incorporation: Completed
  • Renting of Office Facility: Completed
  • Setting Up Of The Recording Studio: In Progress
  • Intellectual Property Protection and Trademark: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed studio / musical gadgets, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with key players in the industry: In Progress

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Music Festival Business Plan

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The music festival is a scalable business if you are a skilled event planner and have what it takes to plan and market events.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your music festival business? You’re at the right place. Our music festival business plan template will help you get started.

sample business plan

Free Business Plan Template

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  • Fill in the blanks – Outline
  • Financial Tables

How to Write A Music Festival Business Plan?

Writing a music festival business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Music festival services:.

Highlight the music festival services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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sample business plan for music production

2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of music festival business you run and the name of it. You may specialize in one of the following music festival businesses:

  • Music festival production company
  • Event management & promotion agency
  • Merchandise & retail
  • Art & decor supply company
  • Describe the legal structure of your music festival business, whether it is a sole proprietorship, LLC, partnership, or others.Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established music festival business, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your music festival business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Mention the music festival services your business will offer. This list may include services like,

  • Event planning & production
  • Artist booking & management
  • Marketing & promotion
  • Activities & attractions
  • Food & beverage
  • Vendor management
  • Stage & production management

Describe each service:

Provide a detailed description of each service you provide:

For instance; for food and beverages: draw attention to the range of food sellers, culinary trends, and dietary options (such as vegetarian, vegan, or gluten-free) available.

Sustainable & environmental initiatives:

Additional services:.

In short, this section of your music festival plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your music festival business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your music festival business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & software:.

Include the list of equipment and machinery required for the music festival, such as sound equipment, lighting equipment, video equipment, stage equipment, ticketing & event manager software, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your music festival business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your music festival business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your music festival business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample music festival business plan will provide an idea for writing a successful music festival plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our music festival business plan pdf .

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Frequently asked questions, why do you need a music festival business plan.

A business plan is an essential tool for anyone looking to start or run a successful music festival business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your music festival business.

How to get funding for your music festival business?

There are several ways to get funding for your music festival business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your music festival business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your music festival business plan and outline your vision as you have in your mind.

What is the easiest way to write your music festival business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any music festival business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in a music festival business plan?

Market analysis is one of the critical components of your business plan that requires deep research and a thorough understanding of your industry. We can categorize the process of writing a good market analysis section into the following steps:

  • Stating the objective of your market analysis—e.g., investor funding.
  • Industry study—market size, growth potential, market trends, etc.
  • Identifying target market—based on user behavior and demographics.
  • Analyzing direct and indirect competitors.
  • Calculating market share—understanding TAM, SAM, and SOM.
  • Knowing regulations and restrictions
  • Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

About the Author

sample business plan for music production

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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  1. SAMPLE Business Plan Presentation

  2. How to Start a Music Production Business

  3. Real sample business plans to inspire you

COMMENTS

  1. Music Business Plan Template & Guide [Updated 2024]

    Your music business plan should include 10 sections as follows: Executive Summary Your executive summary provides an introduction to your music business plan, but it is normally the last section you write because it provides a summary of each key section of your plan. The goal of your executive summary is to quickly engage the reader.

  2. Music Business Plan Template (2024)

    Music Business Plan You've come to the right place to create your music business plan. We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their music businesses. You can download the Music business plan (including a full, customizable financial model) to your computer here <-

  3. Recording Studio Business Plan Template (2024)

    Recording Studio Business Plan Template You've come to the right place to create your recording studio business plan. We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their recording studio companies.

  4. Developing A Music Business Plan

    Ask yourself: Who is my audience? What is my ultimate goal? Why do I want to do this? Having this understanding will make it easier for you to explain your vision to others and convey your enthusiasm. It will also establish the framework for your music business. This step is crucial if you'll need people to buy in to help you reach your goals.

  5. How To Write A Music Production Business Plan + Template

    A music production business plan is a formal written document that describes your company's business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members.

  6. Music Business Plan Template (2024)

    Download Template Create a Business Plan Music can unite individuals, inspire social change, and strengthen communities & it is satisfactory for many musicians too. Plus the financial and creative rewards are great. Therefore, want to start your own music studio or band? Then planning everything priorly is the priority.

  7. How to Start a Profitable Music Production Business [11 Steps]

    1. Perform market analysis. 2. Draft a music production business plan. 3. Develop a music production brand. 4. Formalize your business registration. 5. Acquire necessary licenses and permits for music production. 6. Open a business bank account and secure funding as needed. 7. Set pricing for music production services. 8.

  8. Music Recording Producer Business Plan Example

    Sample Business Plans Fine Art & Crafts Music Music Recording Producer Business Plan Start your own music recording producer business plan Mt. Hood Records Executive Summary Mt. Hood Records is an unusual but sustainable business model for a record label. The company has been founded by Hillary MacQuilliams as an Oregon registered LLC.

  9. Entertainment Business Plan for Music Artist and Producers

    1.6 FINANCIAL PLAN. DJA will generate over $5.7 million in sales revenue next year, and $26.3 million in the following year. DJA will reach positive cash flow by the end of our second year, while netting profits of $4.5 million in three years and $6.6 million in four years.

  10. How to Write a Business Plan for Musicians

    This 25-page music business plan is fully written and includes example verbiage from a musician. Use it as a template to write your own. Get The Template Creative entrepreneurs have a responsibility to themselves (and their families where applicable) to make good financial decisions for their present and their future.

  11. Music Studio Business Plan + Proposal Guide (2024 UPDATE)

    Step 1: Plan your business Step 2: Form a legal entity Step 3: Register for taxes Step 4: Open up a business bank account and credit card Step 5: Set up the business accounting Step 6: Obtain the necessary licenses and permits Step 7: Get Business Insurance Step 8: Define your brand Step 9: Look to establish your web presence

  12. Music Business Plan Examples

    Theatrical Music Producers Business Plan. Edgar Risk Ventures, Ltd. is a newly-formed Limited Liability Company providing high-level expertise in the music and performance production industry. Turn your love of music into a successful business. First, combine your knowledge with a good business plan. Start by looking at these sample business ...

  13. Tip Jar: How To Write A Music Business Plan

    At the top of each square going clockwise, write each component of the SWOT analysis in its own square. Then create a bulleted list of all the information regarding your business in the corresponding squares. Once completed, you will have the framework to create a formal business plan. 5. Understand what should be included in your plan.

  14. PDF Creating a Successful Business Plan (for the Artist)

    The business plan might be included in applications for FACTOR or SRIA's new funding programs. Preparation for Writing the Business Plan: • Consider the reader and objectives. • Research all elements of the business plan. • Write the business plan yourself. • Develop an outline of key sections. • Use realistic financial projections.

  15. Music Business Plans Sample [Update 2024]

    DEC.29, 2020 Music Business Plans Sample ( 2 votes, average: 5.00 out of 5) Article Business Plan Templates Entertainment & Recreation Business Plans Table of Content Music Business plan for starting your own building firm Do you want to start a music business? Well, that's a really alluring and one of the most profitable businesses.

  16. Music and Entertainment Business Plan Templates

    Our collection of business plan examples represent various facets of the music and entertainment sector, ranging from record labels and music production companies to entertainment venues and digital streaming services.

  17. Music Business Plan Template + Example (Updated 2024)

    Written by Dave Lavinsky Entertainment, Recreation & Music Business Plan Templates Music Business Plan If you want to start a music business or expand your current business, you need a business plan. The following business plan template gives you the key elements to include in a winning music business plan.

  18. Music Production Business Plan [Sample Template]

    A Sample Music Production Business Plan Template 1. Industry Overview Music production business is without a doubt a thriving business that has loads of players making huge profits from the industry.

  19. Production Company Business Plan Template [Updated 2024]

    Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a production company business plan, your marketing strategy should include the following: Product: In the product section, you should reiterate the type of production company that you documented in your company overview.

  20. A Sample Music Business Plan

    A Sample Music Business Plan Tweet BY: Kevin English | 21 Comments | Print Article I just got home from a wonderful Thanksgiving dinner with my mother, sister, brother, niece and nephew in Franklin Park, New Jersey. The roads were slick from an early snow shower that turned to freezing rain.

  21. Sample Music Production Business Plan

    The post is a music production business plan sample that you can use as a template to easily create your own. Here is a sample business plan for starting an music recording and production business. BUSINESS NAME: Unbeatable Music Production Company TABLE OF CONTENT Executive Summary Products and Services Vision Statement Mission Statement

  22. Recording Studio Business Plan [Sample Template]

    The cost for equipping the music studio with the required gadgets - $100,000. The Cost of Launching your official Website - $600. Budget for paying at least 5 employees for 3 months and utility bills - $100,000. Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) - $2,500.

  23. Music Festival Business Plan [Free Template

    Here are a few tips for writing the market analysis section of your music festival business plan: Conduct market research, industry reports, and surveys to gather data. Provide specific and detailed information whenever possible. Illustrate your points with charts and graphs. Write your business plan keeping your target audience in mind.