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Roller Rink Business Plan Sample

APR.11, 2018

Roller Rink Business Plan Sample

Do you want to start a roller rink business?

Are you planning to open a roller rink business? This is an awesome business to invest in since many people nowadays love the roller skating culture. From adults to children, the numbers of people looking for roller skating services have tremendously increased over the years. Roller skating is not only a great exercise to engage in with your family, but it’s also fun. So, at the end of the day you will be bonding and improving the health of your loved ones at the same time. The startup capital required may be on the high side but with proper planning and funding for you will recover your costs within a few years of business.

Executive Summary

2.1 the business.

The roller rink business shall be registered under the name Smooth Slide Rink, and will be situated in Enos Park, Springfield Illinois. The business will be owned and managed by Samantha Davis an experienced and award winning skating professional.

2.2 Management Team

Samantha Davis is a skating instructor who has been in the roll skating industry for over twelve years. Before opening a roller skating rink business , Samantha worked for many schools and popular fitness brands across United States and Canada training adults and students the art of skating thus gaining impressive knowledge and experience.

2.3 Customer Focus

Smooth Slide Rink intends to offer a modern, spacious and well equipped facility for all potential customers across the city of Springfield.

2.4 Business Target

Since it will be the first roller rink business in the neighborhood, the whole community and residents of Springfield will highly benefiting from a well-managed and equipped facility.

Roller Rink Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Samantha Davis is a skating instructor who has worked with top USA skating schools such as U.S. Figure Skating. She also worked as a skating instructor at The Mariposa School of Skating in Canada for more than 10 years. She has greatly contributed to ensure the growth of the roller skating industry by working in the course of her career.

3.2 Aim of Starting the Business

To open a roller skating rink business , it requires an expert who understands the art of skating and handling the business to properly identify priorities and set goals. Samantha has previously managed roller skating and therefore, comprehends the nitty-gritty details of managing a roller rink skating facility.

3.3 How the Business will be Started

As a professional skating instructor, Samantha understands what it entails to begin this venture and to make it successful. To actualize her plan, she has hired professional to come up with an impressive financial roadmap to guide the business. The following is the ultimate financial data for Smooth Slide Rink.

Roller Rink Business Plan - Startup cost

Services for Customers

Smooth Slide Rink is keen to offer top notch and modern roller skating facilities for potential customers. Since Samantha already has an idea of how to open a roller skating rink business , the venture will focus on building a healthy and long lasting client relationships as it offers the following services.

  • Offer indoor roller skating expeditions.
  • Provide video arcade and redemption counter.
  • Small restaurant to offer snacks and refreshments.
  • Hosting Parties and fundraising

Marketing Analysis for Roller Rink Business

For Smooth Slide Rink to meet its market goals, a well-researched market analysis to find out market trends was started to assist the business effectively tap into the market. This roller rink business plan has showed the strategy the business intends to focus on to meet its obligations.

With the fast growth and popularity of roller skating in Springfield, there is a huge potential for Smooth Slide Rink to take advantage of. Taking into consideration the location of the business, demographic stats and available competition, it is guaranteed the skating facility will enjoy a high number of customers.

5.1 Market Segmentation

With a good roller skating rink business plan , this will act as good foundation to start a strong and marketable business. Smooth Slide Rink therefore has the best opportunity to engage in intensive marketing campaigns to command a larger market share. One doesn’t need to have prior experience roller skating to visit the facility to have a good time. Based on market findings, the skating facility intends to target the following groups of customers.

Roller Rink Business Plan - Market Segmentation

5.1.1 Children

A lot of roller skating facilities earn a lot of money and profits from children related activities. Smooth Slide Rink plans to have a wide option of children’s programs that will make the facility attractive for children. Springfield has a wide population of children between ages of five to seventeen which is key revenue potential for business. Nowadays, parents are open to the idea of having their children take part in fun and recreation activities in order to encourage healthy living. With a roller skating facility in the community, the most lucrative customers for the business will be children.

5.1.2 Adults (Age 18-44)

As roller skating activity popularity is increasing each single day, and adults too are over the moon to try skating for fun. This roller skating rink startup sample business plan also includes adults since the business plans to put in place awesome activities that will appeal to the adult between 18-44 years. Since most of this age group are working and in active activities, they will most likely have to pay for membership which will generate a more steady income for the skating facility.

5.1.3 Schools and College Students

Roller skating is a major trend in many educational institution. In this case, many schools once in a while always organize indoor roller skating competitions. Smooth Slide Rink stands a great chance to gain as these schools and their students will need a professionally managed and well equipped facility where they can compete and have a fun. With the high number of high schools and vocational schools in Springfield, the business will definitely flourish. Smooth Slide Rink plans to widely market its services to this target group to maximize on profits.

5.1.4 Churches and Religious Centers

The neighborhood has a great number of religious institutions and churches that periodically organize recreation activities for the congregations. Thanks to Smooth Slide Rink, they will be able to have fun and engaging religious activities at the facility.

5.2 Business Target

Smooth Slide Facility is ready to start operations in an easily accessible location where there is limited to no competition. The high population in Springfield is a great source of market for the skating facility. When allocating the roller skating rink start up costs , the business knows it will be expensive to open the facility and therefore, enough plans are needed to recover the initial investment. Smooth Slide Rink hopes to make fully recovery of the startup cost investment in two years. The skating facility has predicted a 30-40% annual increase in sales.

5.3 Product Pricing

A good roller skating business plan should be carefully thought through and accurate prices indicated to lay a perfect foundation for the business. Although there is no competition, Smooth Slide Rink has come up with affordable prices to attract and retain customers.

Brilliant service

Brilliant service. Quick delivery. Highly professional team.value for money.

If you are wondering how to open a skating rink business that will be successful from launching, you need to come up with a comprehensive and realistic strategy. Samantha Davis has worked with skating experts to come up with a personalized roller skating rink business strategy that will be the backbone of attracting business revenue. The following is Smooth Slide Rink sales strategy.

6.1 Competitive Analysis

Smooth Slide Rink is located in an accessible location with a huge population of the market target. Furthermore, this is the first skating rink business in the area, so there will be a high demand.

6.2 Sales Strategy

To make sure Smooth Slide Rink reaches its intended customers, these helpful strategies will be used to boost sales.

  • The business will use word of mouth marketing to market the facilities.
  • The skating facility will use local advertising methods such as churches, religious institutions, print media, radio, Television, schools and vocation institutions.
  • Plan a publicized grand opening party to create awareness about the new roller rink skating facility.
  • Use digital media platforms such as Twitter, Instagram and Facebook to advertise.
  • Offer an introductory reduced fee for the first members.
  • Organize numerous children activities such as birthday parties.

6.3 Sales Forecast

Smooth Slide Rink is focused on offering a wide variety of sales strategies to its targets.

Roller Rink Business Plan - Unit Sales

Personnel Plan

Smooth Slide Rink offers various services to maximize on the profits. How the business intends to pay salaries is well indicated in this roller skating rink business plan.

7.1 Personnel Plan

Smooth Slide Rink is owned by Samantha Davis, who understands how to start a roller skating rink business . She will be also the operating manager of business. Other people to be hired include.

  • Business Manager
  • Assistant Manager
  • Administrator
  • Three Instructors
  • Two Marketing Executives
  • One Cashier

7.2 Average Staff Salaries

Smoot Slide Rink plans to spend the following amounts on staff salaries for the first three years.

Financial Plan

Smooth Slide Rink has a steady financial plan that will guide the business to run smoothly and achieve success. Starting a skating rink business will be facilitated by Samantha’s personal savings and business plan for angel investors . Key financial information for the business has been shown in the sections below.

8.1 Important Assumptions

Financial forecasts of Smooth Slide Rink will be based on these assumptions.

8.2 Brake-even Analysis

Smooth Slide Rink Brake-even Analysis is show in the graph below.

Roller Rink Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

Profit and Loss information for Smooth Slide Rink computed on an annual and monthly basis is as shown below.

8.3.1 Monthly Profit

Roller Rink Business Plan - PROFIT MONTHLY

8.3.2 Yearly Profit

Roller Rink Business Plan - PROFIT YEARLY

8.3.3 Monthly Gross Margin

Roller Rink Business Plan - GROSS MARGIN MONTHLY

8.3.4 Yearly Gross Margin

Roller Rink Business Plan - GROSS MARGIN YEARLY

8.4 Projected Cash Flow

The diagram below summarizes projected cash flow.

Roller Rink Business Plan - Projected Cash Flow

8.5 Projected Balance Sheet

Illustrated below is the Projected Balance Sheet for Smooth Slide Rink.

8.6 Business Ratios

Smooth Slide Rink Ration Analysis, Business New Worth and Business Ratios are shown below.

Download Roller Rink Business Plan Sample in pdf

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Roller Skating Rink Business Plan

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Whether you are planning on starting a new roller skating rink or taking the existing one to new heights, you need a business plan to succeed.

A well-prepared business plan can help you raise capital, get a business loan, and scale your business like a pro!

Need help writing a business plan for your roller skating rink business? You’re at the right place. Our roller skating rink business plan template will help you get started.

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How to Write a Roller Skating Rink Business Plan?

Writing a roller skating rink business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

  • This section may include the name of your roller skating rink business, its location, when it was founded, the type of roller skating rink business (E.g., traditional roller skating rink, roller hockey rinks, roller disco rinks.), etc.

Market opportunity:

Product and services:.

  • For example, you may create a retro 70s theme to give fellow skaters a unique skating experience.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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sample business plan for roller skating rink

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

  • Personal care services
  • Companionship services
  • Meal preparation
  • Home safety evaluation
  • Describe the legal structure of your skating rink business, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

  • Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

  • For instance, you may target families with young children, teens, adults, and roller derby or hockey enthusiasts.

Market size and growth potential:

Competitive analysis:, market trends:.

  • For example, the roller skating community has a strong and vibrant culture involving fashion, music, and dance. List out your plans to tap into these cultures.

Regulatory environment:

Here are a few tips for writing the market analysis section of your roller skating rink business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Mention your services:

  • Roller disco
  • Roller hockey
  • Skate rental
  • Skating lessons for beginners
  • And other types of skating experiences

Describe each service:

  • For example, traditional roller skating involves skating around the rink with music, renting skates, etc.

Quality measure:

  • This may include regular maintenance of the rink, skates, and other equipment.

Additional services:

In short, this section of your roller skating rink plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

  • For instance, you may offer themed nights, skate parties, and other special skating events as some of your USPs.

Pricing strategy:

  • You can mention any discounts you plan on offering to attract new customers to your roller skating rink business.

Marketing strategies:

Sales strategies:, customer retention:.

Overall, this section of your roller skating rink business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your roller skating rink business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:, equipment and machinery:.

  • Explain how these tools help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your roller skating rink’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.


Key managers:.

  • It should include key executives, senior management, and other department managers (e.g. Facility manager, HR manager.) involved in the business operations, including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

  • So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your roller skating rink services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

  • This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more.These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your roller skating rink business plan should only include relevant and important information supporting your plan’s main content.

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This sample roller skating rink business plan will provide an idea for writing a successful roller skating rink plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our roller skating rink business plan pdf.

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Frequently asked questions, why do you need a roller skating rink business plan.

A business plan is an essential tool for anyone looking to start or run a successful roller skating rink business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your roller skating rink company.

How to get funding for your roller skating rink business?

There are several ways to get funding for your roller skating rink business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your roller skating rink business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your roller skating rink business plan and outline your vision as you have in your mind.

What is the easiest way to write your roller skating rink business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any roller skating rink business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

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Download Roller Skating Rink Business Plan

sample business plan for roller skating rink

Skating Rink Business Plan Template

Written by Dave Lavinsky

skating rink business plan template

Skating Rink Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their skating rinks. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a skating rink business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your skating rink as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a skating rink, or grow your existing skating rink, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your skating rink in order to improve your chances of success. Your skating rink business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Skating Rinks

With regards to funding, the main sources of funding for a skating rink are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for skating rinks.

How to Write a Business Plan for a Skating Rink

If you want to start a skating rink or expand your current one, you need a business plan. Below are links to each section of your skating business rink plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of skating rink you are operating and the status. For example, are you a startup, do you have a skating rink that you would like to grow, or are you operating skating rinks in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the skating rink industry. Discuss the type of skating rink you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of skating rink you are operating.

For example, you might operate one of the following types of skating rinks:

  • Indoor hard surface skating rink : this type of skating rink is an indoor rink that has a hard surface consisting of hardwood or concrete, which is used for roller skating or inline skating.
  • Outdoor skating rink: this type of skating rink is usually located at a park and allows inline skating, roller skating, and an area for skateboarding.
  • Ice skating rink: this type of skating rink can be either indoor or outdoor and the surface consists of ice. Ice skating rinks are used for ice skating, figure skating, and hockey.

In addition to explaining the type of skating rink you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, reaching X amount of customers served, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the skating rink industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the skating rink industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your business plan:

  • How big is the skating rink industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your skating rink? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, families, and athletes. 

As you can imagine, the customer segment(s) you choose will have a great impact on the type of skating rink you operate. Clearly, families would respond to different marketing promotions than athletes or athletic groups, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other skating rinks. 

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes recreation centers, parks, school recreational facilities, etc.

With regards to direct competition, you want to describe the other skating rinks with which you compete. Most likely, your direct competitors will be skating rinks located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of skating rink equipment do they provide?
  • What areas do they serve?
  • What types of customers do they serve?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide skating rink accommodations that your competitors don’t offer?
  • Will you provide better equipment or a better facility?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a skating rink, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of skating rink that you documented in your Company Analysis. Then, detail the specific services you will be offering. For example, in addition to skating rink services, will you provide skating instruction and training, an area for food and drink, private parties, and any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your skating rink. Document your location and mention how the location will impact your success. For example, is your skating rink located near a school, a busy neighborhood, or an urban setting, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your skating rink marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Commercials
  • Social media marketing
  • Local radio advertising
  • Word-of-mouth

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your skating rink, including cleaning and maintaining the skating rink, inventory of skates and other equipment, scheduling of staff, ticket sales, marketing, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to obtain your XXth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your skating rink to a new location.

Management Team

To demonstrate your skating rink’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in managing skating rinks. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a skating rink or a successful recreational facility.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you only be open for a summer or winter season or will you provide year-round skating rink services ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your skating rink, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a skating rink:

  • Cost of skating rink construction and facility build-out
  • Cost of skating rink supplies and equipment
  • Cost of marketing the skating rink
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your list of services your skating rink will offer, types of customers you will be targeting, and the areas your skating rink will serve.

Putting together a business plan for your skating rink is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the skating rink industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful skating rink.

Skating Rink Business Plan FAQs

What is the easiest way to complete my skating rink business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Skating Rink Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of skating rink business you are operating and the status; for example, are you a startup, do you have a skating rink business that you would like to grow, or are you operating a chain of skating rink businesses?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s business plan services can give you a winning business plan.

Other Helpful Business Plan Articles & Templates

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Roller Skating Rink

Back to All Business Ideas

How to Start a Roller Skating Rink

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 25, 2022 Updated on November 9, 2023

How to Start a Roller Skating Rink

Investment range

$19,800 - $39,850

Revenue potential

$218,000 - $359,000 p.a.

Time to build

Profit potential

$76,000 - $126,000 p.a.

Industry trend

Roller skating was one of the most popular pastimes of the 1960’s and 70’s. Today, people of all ages still enjoy a day or evening at the rink. Whether you’re hosting a kid’s birthday party or gathering colleagues for a team-building event, roller skating is a great way to celebrate and connect while engaging in healthy physical activity. 

The recreational sports centers industry, which includes roller skating rinks, is worth $78 billion and expects steady growth in the coming years. 

While you might be eager to dive in and become a rink owner, it’s important to understand the relevant procedures and concerns. Fortunately, this step-by-step guide provides the entrepreneurial foundation you need to launch your business. 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Before starting a roller skating rink, it’s important to consider the pros and cons.

  • Fun Environment – Create a positive customer experience and have fun doing it
  • Good Money – Charge up to $500 for private events
  • Room to Grow – Add an arcade or a full-service restaurant
  • Expensive Startup – High costs to rent and renovate a facility
  • Potential Injuries – Skaters often slip and fall, creating liability issues

Roller skating rink industry trends

Roller skating rinks fall within the fitness and recreational sports centers industry. 

Industry size and growth

  • Industry size and past growth – The global fitness and recreational sports center industry is worth $78 billion in 2022. The industry saw a decline during the pandemic, but is now back on the rise.(( ))
  • Growth forecast – The global fitness and recreational sports centers industry is expected to grow at an annual rate of 3.5% through 2028.

roller skating rink industry size and growth

Trends and challenges

Trends within the roller skating rink industry include:

  • People have discovered that roller skating is a great cardio workout, so many rinks now offer a variety of skating work-outs.  
  • Roller rinks are perfect for dance parties. Rinks across the country hold nightclub-style events for teens and young adults, boosting revenue. 
  • Some rinks are expanding their skate rental offerings to include inline skates alongside the traditional quad skate. 

Challenges within the roller skating rink industry include:

  • Accidents happen at roller rinks, as skaters trip, fall, or collide. To minimize liability and avoid lawsuits, owners should have customers sign wavers, keep their facilities clean, and carry strong insurance. 
  • While skating rinks are popular places to host birthday parties, there are countless other recreational activities to choose from. You’ll need to focus on smart marketing and quality services to make your rink a top destination.  

roller skating rink Trends and Challenges

What kind of people work in roller skating rinks?

  • Gender – 31.1% of skating rink managers in the U.S. are women and 68.9% are men.(( ))
  • Average level of education – The average skating rink manager has a bachelor’s degree.
  • Average age – The average age of a skating rink manager in the United States is 46.

roller skating rink demographics

How much does it cost to start a roller skating rink?

Startup costs for a roller rink range from $19,000 to $39,000. Costs include the facility lease, renovations, purchase of skates and equipment, website, and advertising.

You’ll need a handful of items to successfully launch your roller skating rink, including: 

  • Roller skating rink
  • Roller skates
  • Maintenance tools

How much can you earn from a roller skating rink?

The average cost for roller rink admission is $10, with skate rentals costing about $5. After considering labor and overhead costs, expect a profit margin of around 35%

In your first year or two, you could charge $10 admission and $5 skate rentals to 250 customers per week. You could also host one private event each week at a rate of $450 per group. This would result in $218,000 in annual revenue and $76,000 in profit, assuming that 35% margin. As your roller rink increases in popularity, you could increase sales to 400 customers and two private events per week. With annual revenue of $359,000, you’d make a handsome profit of $126,000. 

roller skating rink earnings forecast

What barriers to entry are there?

There are a few barriers to entry when it comes to starting a roller rink. Your biggest hurdles will be:

  • Finding an affordable, suitable facility in a great location
  • Cost of renovations and equipment

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Step 2: hone your idea.

Now that you know what’s involved in starting a skating rink, it’s a good idea to hone your concept in preparation to enter a competitive market.

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape. 

Why? Identify an opportunity

Research roller skating rinks in your area and online to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a roller skating rink with a snack bar or video game room. 

sample business plan for roller skating rink

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as birthday parties, corporate events, or skating work-outs.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

You’ll be charging customers for skating time at your rink. You could also host private parties and events and charge a flat rate to rent out the facility. Some roller skating rinks offer skating lessons, exercise classes, and host nightclub-style events to teens and young adults. You might also serve food and beverages or have an arcade onsite.

How much should you charge for roller skating?

The average cost for three to four hours of roller skating is $10. Skate rentals cost around $5. Rates for private events average around $400 per group. After the cost of labor and overhead, expect a profit margin of 30%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your primary target market will be kids and teens who want to enjoy a fun afternoon or evening of roller skating. You’ll also attract adults who enjoy this nostalgic pastime. 

Find your ideal customers by marketing your business on Facebook, TikTok, and Instagram. To attract corporate customers, consider using LinkedIn. You could also network with local schools and youth organizations.  

Where? Choose your roller skating rink location

The location of your roller skating rink is key to its success and the overall experience of your customers Depending on your target audience, you may want to consider proximity to schools or family-friendly attractions.

When choosing your location, think about how you can create a unique and memorable experience for your customers. For example, you could look for a space with an outdoor area for roller skating during the warmer months, or a location with adjacent restaurants or bars to offer a complete night out experience.

You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

  • Central location accessible via public transport
  • Ventilated and spacious, with good natural light
  • Flexible lease that can be extended as your business grows
  • Ready-to-use space with no major renovations or repairs needed

roller skating rink idea rating

Step 3: Brainstorm a Roller Skating Rink Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “roller rink” or “skating rink”, boosts SEO
  • Name should allow for expansion, for ex: “Speedy Skates” or “RollNation” over “Roller Disco Inferno”
  • Avoid location-based names that might hinder future expansion
  • Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Roller Skating Rink Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary: Provide a snapshot of your roller skating rink business, highlighting its entertainment value, target demographic, and revenue-generating services like parties and skate rentals.
  • Business Overview: Describe the core business of operating a roller skating rink, including the customer experience and types of events hosted.
  • Product and Services: List the services your rink will offer, such as open skate sessions, private event hosting, and skate lessons.
  • Market Analysis: Assess the local demand for recreational activities and the potential customer base for a roller skating rink.
  • Competitive Analysis: Compare your rink to local entertainment options, emphasizing what will make your rink a preferred choice, like modern facilities or themed skate nights.
  • Sales and Marketing: Outline how you will attract patrons through promotional events, partnerships with schools, and social media marketing.
  • Management Team: Highlight the qualifications and roles of your management team members, focusing on experience in entertainment management and customer service.
  • Operations Plan: Detail the day-to-day operations of the rink, including staffing, maintenance, and customer service standards.
  • Financial Plan: Provide an overview of the financial projections, including start-up costs, pricing strategy, and profit margins.
  • Appendix: Include supplementary documents such as market research data, building plans, or equipment purchase agreements that support your business plan.

what to include in a business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to roller skating rinks. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your skating rink will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

sample business plan for roller skating rink

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

sample business plan for roller skating rink

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit to learn which might work for you.
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a roller skating rink. You might also try crowdfunding if you have an innovative concept.  

sample business plan for roller skating rink

Step 8: Apply for Roller Skating Rink Business Licenses and Permits

Starting a roller skating rink requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your skating rink as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

types of business insurance

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as Roller , Partywirks , or  LilYPad , to collect payments, manage bookings, and collect waivers. 

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like  WordPress ,  Wix , or  Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Some of your business will come from the casual passerby or word of mouth, but you should still invest in digital marketing! Getting the word out is especially important for new businesses, as it’ll boost customer and brand awareness. 

Once your website is up and running, link it to your social media accounts and vice versa. Social media is a great tool for promoting your business because you can create engaging posts that advertise your products: 

  • Facebook: Great platform for paid advertising, allows you to target specific demographics, like men under age 50 in the Cleveland area. 
  • Instagram: Same benefits as Facebook but with different target audiences.
  • Website: SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Book Now”. This can sharply increase sales.
  • Google and Yelp: For businesses that rely on local clientele, getting listed on Yelp and Google My Business can be crucial to generating awareness and customers.

Kickstart Marketing

Take advantage of your website, social media presence and real-life activities to increase awareness of your offerings and build your brand. Some suggestions include: 

  • Signage – Put up eye-catching signage at your store and website 
  • Flyering – Distribute flyers in your neighborhood and at industry events 
  • Sponsor events – You can pay to be a sponsor at events that are relevant to your target market
  • Post a video – Post a video about your roller skating rink. Use humor and maybe it will go viral!
  • Seek out referrals – Offer incentives to generate customer referrals to new clients. 
  • Paid ads on social media – Choose sites that will reach your target market and do targeted ads.
  • Influencer marketing – Pay people with large social media followings to promote your roller rink. You can find micro-influencers with smaller followings and lower rates.
  • Testimonials – Share customer testimonials about how much fun they had at your roller skating rink. 

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your roller skating rink meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your roller rink could be:

  • Safe, speedy skating at our state-of-the-art rink
  • Roller skating fun for the whole family!
  • Skating parties and events for all ages

unique selling proposition

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a roller skating rink, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in skating for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in roller skating rinks. You’ll probably generate new customers or find companies with which you could establish a partnership.

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a roller skating rink include:

  • Rink Attendants – Sell tickets, rent equipment
  • Office Manager – Bookkeeping, run payroll
  • Facilities Manager – Clean rink, keep up with maintenance and repairs
  • Marketing Lead – Manage social media accounts, book private events

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Roller Skating Rink – Start Making Money!

Operating your own roller skating rink is a fun and rewarding way to make a living. You’ll provide good times for kids and teens, as well as a place to hang out. You’ll also give nostalgic adults a chance to relive the past and make new memories!

Now that you’ve done your entrepreneurial homework, it’s time to lace up those skates and start building the best roller skating rink in town. 

  • Roller Skating Rink FAQs

Yes, roller skating rinks are profitable. You can increase revenue by offering skating lessons, hosting nightclub events, and selling food and beverages.

Prices for admission to a roller rink range from $8-$12 for three to four hours of skating. You could also charge anywhere from $350 to $500 for groups to rent your rink for private events.

Train staff members to accurately measure customers’ feet and provide guidance on selecting the appropriate skate size. Regularly inspect and maintain the rental skates, including checking for wear and tear, and replacing worn-out parts.

To ensure the safety of skaters and maintain a secure environment, implement safety protocols and guidelines. Clearly communicate and enforce rules such as speed limits, no backward skating, and appropriate behavior on the rink. Provide safety equipment, such as helmets and wrist guards, and encourage their use, especially for beginners or children. 

Develop a professional website that showcases your rink’s amenities, events, and pricing information. Utilize social media platforms to share engaging content, such as photos or videos of skaters enjoying the rink. Offer special promotions, group discounts, or theme nights to attract new customers. 

A standard roller skating rink can range in size from approximately 5,000 to 15,000 square feet. However, the size can vary significantly based on local regulations and the capacity you aim to accommodate. Consider factors such as the layout of the rink, seating areas, rental area, and other amenities you plan to include.

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Roller Skating Rink Name
  • Create a Roller Skating Rink Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Roller Skating Rink Business Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Roller Skating Rink - Start Making Money!

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How to Start a Roller Skating Rink

If you grew up in the 80’s, roller skating rinks were an integral part of your childhood. You looked forward to the weekend, anticipating that feeling of excitement you felt from lacing up those skates. Over the last few years, skating rinks have recaptured the hearts of adults and children, offering a safe and entertaining environment for everyone.

Learn how to start your own Roller Skating Rink and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Roller Skating Rink Image

Start a roller skating rink by following these 10 steps:

  • Plan your Roller Skating Rink
  • Form your Roller Skating Rink into a Legal Entity
  • Register your Roller Skating Rink for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Roller Skating Rink
  • Get the Necessary Permits & Licenses for your Roller Skating Rink
  • Get Roller Skating Rink Insurance
  • Define your Roller Skating Rink Brand
  • Create your Roller Skating Rink Website
  • Set up your Business Phone System

We have put together this simple guide to starting your roller skating rink. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Roller Skating Rink Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your roller skating rink?

Business name generator, what are the costs involved in opening a roller skating rink.

As with every business, the skating arena’s location will define your success. If you’re unable to find an old roller rink, be sure you choose a space that is large and offers ample parking. Due to the size of space needed, the building will be your largest expense, both in the beginning and moving forward. Current successful skating rink owners recommend setting aside approximately $4,000/month for rent.

Once you’ve found a prime location, you’ll be facing a number of additional start-up costs, which will set you back approximately $30,000:

  • If the building wasn’t originally designed for a skating rink, you’ll need to design and build the arena. Skating floors should be wood to ensure you attract both beginners and novice skaters.
  • Depending upon the space you have to work with, hiring an engineer might be your best option for safeguarding against any spatial and safety snafus along the way.
  • Equipment: lockers, benches, roller skates, music system, lighting system, tables, and food and drink equipment.
  • Software: accounting and inventory management software would both be beneficial
  • Marketing supplies

What are the ongoing expenses for a roller skating rink?

A roller skating rink’s overhead expenses vary, depending upon the services they offer. Rent, insurance, and payroll will take up a large portion of your budget. It also takes a great deal of energy to keep something like this going, so budget for a significant electric bill.

You’ll want to make refreshments available for your customers. Carefully consider your menu options before opening the business, as the items you offer will define your budget.

Dedicating a portion of your budget for ongoing and preventative maintenance should also be part of your business plan. There are many components to a skating rink and they should all be considered invaluable. Preventative maintenance ensures the entire operations runs smoothly, reducing the number of unexpected incidents.

Who is the target market?

Customers for this type of business will be anyone looking for a fun and safe place to gather with friends and family. You’ll get a spectrum of customers; from those who’ve never put on a pair of skates all the way to enthusiasts who enjoy skating every chance they get. Roller skating rinks are also popular amongst teenagers who are looking for a more entertaining option than being dropped off at the mall for a few hours with friends.

How does a roller skating rink make money?

Your business generates revenue by charging an admission price to the skating rink, as well as renting out skates to your customers. Most arenas also offer party packages and sell food and drinks, which helps attract customers and increases the business’ profitability.

This is a tricky question, as fees largely depend upon the customer’s unique needs. Individual skaters are charged between $7-$11, which typically include 3-4 hours of skating. Skate rentals average $5.

The bulk of your revenue will be generated from larger parties. If the party rents the entire space out, rinks charge a minimum of $350. Parties who share the rink with your other customers charge a fee of no less than $150 for 10 guests, with an additional fee for each additional guest. You’ll want to consider your overhead expenses and goals for attracting customers when constructing your fee structure.

How much profit can a roller skating rink make?

Your annual profit is defined by your fee structure, demographic, and what other activities the facility offers. Those who have found success in this industry suggest offering enough activities to attract consumers who are interested in more than skating. Entrepreneurs who have found the right balance have reported an annual profit of over $200,000 after just a few short years.

How can you make your business more profitable?

As indicated, offering skating as the only entertainment option will result in a low profit margin. The following are a few strategies and services other rinks have implemented to ensure a more profitable business:

  • Offer a food and beverage selection that appeals to consumers of all ages
  • If affordable, obtain a liquor license. Parents who are attending parties with their children will thank you.
  • Some roller skating rinks have found success as a night club on “off” nights.
  • Design your floor so it meets the size requirements for speed and figure skating competitions. One national event could pay your overhead expenses for the year.
  • Sell skates.
  • Offer skating lessons, segmented into different age and/experience levels.
  • Coach speed skating.
  • Offer exercise classes that incorporate skating.
  • Host roller derby events and market to roller derby teams in the area.
  • Make it more of a recreational facility. You can offer arcade games, laser tag, and/or rock climbing. Some owners even install retracting basketball goals for basketball events, while others rent their space to cheerleading or volleyball teams. By doing research and identifying what your area is lacking, you can cater to the needs of your specific community.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your roller skating rink is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a bead store business. Learn more about licensing requirements in your state by visiting  SBA’s reference to state licenses and permits .

For information about local licenses and permits:

  • Check with your town, city or county clerk’s office
  • Get assistance from one of the local associations listed in  US Small Business Associations directory of local business resources .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Release of Liability

To avoid liability and potential lawsuits, XXX businesses should have their clients sign a release of liability. Here is an example of one such form.

Recommended: Rocket Lawyer makes it easy to create a professional release of liability form for your roller skating business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Liquor License

To sell alcohol at a bar, a liquor license will be required. The type of license that must be obtained will vary depending on the kind of liquor you intend to serve, whether or not you intend to sell food, the percentage of your sales that will come from alcohol vs. food, the average amount of people that will be served per night, the bar’s closing time, and whether or not consumers will be allowed to take their alcohol to-go. Licenses will also vary by state and individual state pages should be referenced during the application process. More information on obtaining a liquor license can be found here.

Music Licensing

In order to play music in a public setting, permission must be acquired from the composer or license holder. Typically, it is possible to obtain a “blanket” license allowing a businesses to play music owned by a large catalog of artists and recording studios. Such licenses can be obtained from Performance Rights Organizations, such as ASCAP and BMI. Learn more about music licensing requirements and how to obtain a blanket license here.

Liability Waiver

Liability waivers are essential since consumers will be in high risk environments.

Certificate of Occupancy

Roller Skating Rinks operating out of a physical location typically require a Certificate of Occupancy (CO) . A CO confirms that all building codes, zoning laws and government regulations have been met.

If you plan to lease a rink location:

  • It is generally the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a roller skating rink.
  • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.

If you plan to purchase or build a rink:

  • You will be responsible for obtaining a valid CO from a local government authority.
  • Review all building codes and zoning requirements for your business’ location to ensure your rink will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Roller Skating Rink needs and how much it will cost you by reading our guide Business Insurance for Roller Skating Rink.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a roller skating rink

While your primary focus should be on groups who cater to children, your marketing efforts should be somewhat diverse. Start with a grand opening celebration. Send out mailers and hit the streets, putting flyers on cars around town. Advertise your grand opening in community newsletters and on radio stations. Offer special pricing for a specified length of time, and invite the press to the grand opening event. The more positive publicity, the better.

Keep in mind, that your goal is to create a wholesome atmosphere that will attract families and large groups. For long-term success, focus on building relationships with school representatives, civic organizations, and church groups. Offer to do fundraisers and really get involved in the community. Hand out “honor roll coupons,” rewarding local students for doing well in school. If parents and leaders associate your name and face with positivity and family, they’ll consider you when holding their next youth group or birthday party. Some rinks have even found success offering their space to schools who don’t have enough space for unrelated sports activities such as floor hockey and gym class.

It’s also a great idea to become a member of organizations such as the International Roller Skating Association . Their annual events are great educational and networking opportunities and their website has a “location” feature that assists consumers in finding roller skating rinks nearby.

How to keep customers coming back

Getting people in the door is your first step. What you do after that defines your business’ long-term success. Your goal is to ensure your customers have a positive experience every time they visit your facility. This means offering a clean, safe, and wholesome experience, with customer service your top priority.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

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Is this Business Right For You?

To build a successful skating rink business, it’s important that you not only enjoy skating, but are knowledgeable in every facet of the business. This is a very social profession, so someone who genuinely enjoys being around people, particularly school-age children. Your consumers come to escape the concerns of everyday life, so your job is to be in party mode, while still ensuring the safety of every skater.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a roller skating rink?

A great deal of your clientele will be children, which narrows the amount of time the rink is open and filled with people. If you market appropriately, however, there are a number of ways to regulate this downtime and ensure a profitable business.

Your duties will vary, depending upon what’s on the day’s agenda. A typical day will look something like this:

  • Cleaning the skating rink, both inside and out, to ensure a safe and orderly environment for your customers
  • Checking all equipment and skates to ensure they’re working properly and that nothing is in need of repair
  • Answering phone calls and emails for prospective clients
  • Meeting with customers who are interested in holding events at the arena
  • Building relationships with members of the community who could play a roll in bringing steady business to the rink
  • Marketing the business and re-strategizing when necessary
  • Planning events that will attract new business
  • Meeting with employees to ensure they understand your mission and goals, and that they’re educated on skating rink safety standards

Additionally, there will be administrative duties to attend to, such as ordering supplies and paying bills. Once the business is running at a steady pace, you’ll want to hire a trusted manager in order to delegate your responsibilities.

What are some skills and experiences that will help you build a successful roller skating rink?

To ensure a positive and safe experience for every customer, it’s important that you understand the different facets of skating. The rink must be designed so that skaters of every level can intermingle, without getting in each other’s way. Beginners will have questions on everything from skating techniques to the difference from one skate to another. This business requires you to interact with people day in and day out, so it’s also critical that you’re patient and good with the public.

Most skating rinks realize a greater profit by offering additional recreational activities, as well as food and drink. Thus, a creative mind and experience in the service industry would prove beneficial. Strong business and marketing acumen will also be fundamental to your rink’s success.

What is the growth potential for a roller skating rink?

This industry offers great potential for growth. Since opening multiple locations within the same town will force you to compete with yourself, this strategy is only advisable if you live in a large town where you’re able to spread out your locations. However, if you’re able to invest in enough space, offering additional activities will attract a more diverse crowd and ensure your business meets short and long-term goals. While there’s much interest in the skating rink business, there are few franchising options available. Once you’ve established a name for yourself and fully understand the intricacies of running a successful rink, offering franchising opportunities could significantly expand your enterprise.

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a roller skating rink?

The following are a few insider tips from well-established roller skating rinks:

  • Invest in your space. Making sure it’s visually appealing to skaters of all ages. Keep in mind that “a skating rink is designed for children but is financed by their parents.” Many parents drop their children off, never setting foot inside, so outside appearance is just as important as the inside.
  • Make sure the rink is clean, both inside and out, at all times.
  • Keep the parking lot safe and strictly enforce rules on loitering.
  • Make sure the music played is something everyone can enjoy and invest in a good lighting system.
  • Spend 10-12 hours a week on preventative maintenance. This will save you financially in the long run
  • Management should be well-versed in all forms of skate maintenance and that all maintenance is well documented.
  • Design a well-thought-out set of rules and make sure they’re enforced at all times.

How and when to build a team

Unlike some small businesses, you’ll need a team prior to the grand opening. Your staff can make or break your success, so carefully consider how you construct your team. Since you’ll be catering to a younger audience, your staff should include both high school students and adults.

There are two very important things to remember when building your team:

  • Make sure your staff is knowledgeable, friendly, and trained to handle medical emergencies.
  • Hire floor guards who are reliable enough to strictly enforce the rink’s safety rules.

Read our roller skating rink hiring guide to learn about the different roles a roller skating rink typically fills, how much to budget for employee salaries, and how to build your team exactly how you want it.

Useful Links

Truic resources.

  • TRUiC's Roller Skating Rink Hiring Guide

Industry Opportunities

  • Roller Skating Association
  • Roller Rink Consultants
  • Explore more Entertaintment based Business Ideas

Real World Examples

  • Michigan Skatin Station
  • New York RollerJam USA

Further Reading

  • Roller Skating Rink Business Plan
  • Information on the Roller Skating Industry
  • Learn about more Family Fun Business Ideas!

Have a Question? Leave a Comment!

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Roller Skate Rink Business Plan

Start your own roller skate rink business plan

McKenzie Roller Rink

Management summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">.

Our management philosophy is based on responsibility and mutual respect. People who work at McKenzie Roller Rink want to work here because we have an environment that encourages creativity and fun. The team includes 10 employees, under one majority owner and two partial owners. Don Jones will play an active role in the day to day business operations of the Rink. Don has owned several ice skating rinks in the Mid-West and has a wealth of experience in successfully running this kind of facility. Both David Barkley and Paul Robins have been working in the Lane County area for years leading successful companies. Together the owners will make a strong team and will lead McKenzie Roller Rink with sound business experience.

7.1 Personnel Plan

The Personnel Plan reflects the need to keep our workforce at no more than nine full and part time employees. Our total employment should not increase the first year. Detailed monthly projections are included in the appendix.

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Roller Skate Rink Business Plan

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Resources On Roller Skate Rink

  • Financial Model
  • Value Proposition
  • One-Page Business Plan
  • SWOT Analysis
  • Business Model
  • Description

Executive Summary

Products & services, market analysis, marketing plan.

  • Management Plan
  • Financial Plan

Roller Haven is addressing a gap in the roller skating industry market by providing a flexible and affordable option for roller skating enthusiasts in the US. Currently, most roller skate rinks require customers to pay for a fixed duration, which limits their flexibility and affordability. Moreover, the lack of an online booking platform and customer support make the process of booking and attending skating sessions challenging for customers. Roller Haven's pay-per-session model fills this gap by providing customers with the option to rent roller skates on a per-session basis, promoting affordability and flexibility. Additionally, our online booking platform and customer support build a community of frequent skaters and enhance customer satisfaction. Roller Haven's unique value proposition and competitive advantage offer an identifiable need in the market by solving the customers' problem of affordability and flexibility.

Roller Haven provides a unique and affordable solution for roller skating enthusiasts. Our pay-per-session model allows customers to rent roller skates on a per-session basis, eliminating the need for a long-term commitment or expensive membership fees. We also provide a fully equipped roller skate rink, which is currently lacking in many areas. By partnering with skate manufacturers and maintenance providers, we ensure that our customers always have access to the latest and greatest equipment, and that our rink is always in top condition. Through our online booking platform and customer support, we aim to build a community of frequent skaters who can enjoy our services anytime, anywhere. Roller Haven is the perfect solution for anyone looking for a flexible and affordable way to enjoy the thrill of roller skating.

Target Market

Roller Haven's target market is anyone who enjoys roller skating, regardless of age, gender, or skill level. Our research shows that our ideal customer base is comprised of people who view roller skating as a hobby or a form of exercise. This includes families, teenagers, young adults, and fitness enthusiasts who are looking for a fun and engaging way to stay active and social.

We also want to target roller skating enthusiasts who may not have the resources to purchase their own skates or want to try out different types of roller skates without committing to a purchase. By providing affordable and flexible rental options, we believe there is a large market for our services.

Overall, Roller Haven aims to attract a diverse customer base that is interested in roller skating as a recreational activity or a fitness routine. Our value proposition of offering a pay-per-session rental model provides an accessible option for customers of all backgrounds to enjoy the sport without any long-term commitments or financial burden.


Currently, the roller skating industry includes various alternatives and substitutes that Roller Haven will be competing against. Traditional roller skating rinks charge customers a flat fee for unlimited skating time, which can be costly for casual skaters who only intend to skate for a short period. Additionally, there are outdoor roller skating options, such as parks and trails, where customers can bring their own skates or rent them from nearby vendors. However, these options are often weather-dependent and do not offer the same level of safety and amenities as an indoor roller skating rink.

Roller Haven's competitive advantage lies in offering a flexible and affordable option for roller skating enthusiasts, by providing pay-per-session rentals and a fully equipped indoor skating rink. By targeting customers who are looking for a convenient and enjoyable roller skating experience, Roller Haven aims to differentiate itself from traditional rinks and outdoor alternatives.

Financial Summary

Key highlights of the financial plan for Roller Haven are:

  • An initial startup capital of $500,000 will be secured.
  • The pay-per-session model is projected to generate revenue of $1,200 per day with an average of 100 customers.
  • The cost structure includes upfront investment in roller skates and maintenance costs.
  • Cost of goods sold is projected to be 30% of revenue.
  • An estimated net profit margin of 20% is expected within the first year of operation.
  • Roller Haven aims to achieve profitability within the first year of operation.
  • The projected return on investment for investors within the first three years is 20%.

Based on these financial projections, Roller Haven is expected to become a profitable business and generate a positive return on investment for its investors while becoming a recognized brand in the roller skating industry.

Funding Requirements

Roller Haven requires a startup capital of $500,000 to cover the following initial costs:

  • Purchase of roller skates and equipment
  • Lease of skating location
  • Hiring of initial staff
  • Marketing and advertising campaigns
  • Website development and online booking platform setup

We plan on achieving profitability within the first year of operation and generating a 20% return on investment for our investors within the first three years. Roller Haven is seeking investors who share our vision and are willing to provide financial support to bring our business plan to fruition.

Milestones and Traction

Roller Haven has set specific milestones for its growth and expansion in the roller skating industry. We have a roadmap in place to ensure we reach each key milestone within the projected timeline.

Roller Haven's primary focus is to achieve profitability within the first year of operation while building a loyal customer base. We believe that by offering flexible and affordable options for roller skating enthusiasts, we will become a top choice for roller skating in the US.

Problem Worth Solving

Roller skating enthusiasts often face a significant hurdle when it comes to finding convenient and affordable places to indulge in their hobby. The few roller skate rinks that do exist are often far away from their homes or workplaces, making it difficult for them to visit regularly. Moreover, most rinks require skaters to invest in their roller skates, adding to the financial burden.

Roller Haven aims to solve this problem by offering a pay-per-session model where customers can rent roller skates and pay only for the sessions they attend. With an online booking platform and a fully equipped roller skate rink, we provide a convenient and flexible option for roller skating enthusiasts to pursue their passion. Our affordable approach eliminates the need for customers to spend a significant amount upfront, allowing them to explore their hobby without any financial limitations.

Roller Haven's unique value proposition of offering a flexible and affordable option for roller skating enthusiasts solves the problem of accessibility and affordability that customers face in the market.

Our Solution - Products & Services

Roller Haven is a pay-per-session roller skate rink that offers customers the opportunity to rent roller skates on a per-session basis. We understand that finding affordable and flexible options to enjoy roller skating can be difficult. That's why we provide a unique solution that alleviates this problem for our customer base.

Our fully equipped roller skate rink offers a safe and enjoyable environment for roller skating enthusiasts of all skill levels. Roller Haven's roller skates are of high-quality, and our maintenance services ensure that they are always in excellent condition. Our online booking platform allows customers to easily schedule and pay for each skating session they attend.

We believe that our solution provides a distinct advantage over our competitors by offering a flexible and affordable option for roller skating enthusiasts. At Roller Haven, our priority is to provide our customers with an enjoyable and hassle-free experience while they skate. We are confident that our products and services will meet the needs of our customer base and establish a strong customer base for our business.

Validation of Problem and Solution

Product overview.

Roller Haven is a pay-per-session roller skate rink that provides customers with the opportunity to rent roller skates on a per-session basis. Our product targets anyone who enjoys roller skating and offers a unique value proposition by providing flexible and affordable options to enjoy roller skating.

Our service offers a fully equipped roller skate rink and roller skate rental. Customers pay for each skating session they attend through our pay-per-session model. This provides them with the flexibility to skate whenever they want without the added pressure of committing to a long-term membership or contract.

Our roller skate rental includes a variety of skate sizes to suit all ages and skills levels. Our skating rink provides a safe and fun environment for skaters to enjoy with their family, friends, and other fellow skaters.

Roller Haven's products and services aim to provide customers with the opportunity to enjoy roller skating without breaking the bank or committing to a long-term membership. Our service benefits customers by offering them the flexibility to skate whenever they want and providing them with access to a safe and fully equipped roller skate rink.

Currently, there are roller skating rinks that operate on a fixed rental fee basis, which can be expensive for customers who only want to skate for a short amount of time. Additionally, some roller rinks only allow customers to bring their own skates, which can be a hindrance for those who do not own skates or want to avoid the hassle of transporting them.

Roller Haven's pay-per-session model offers our customers a flexible and affordable option when it comes to roller skating. By only paying for the sessions they attend and renting skates, customers can enjoy roller skating without the burden of owning and maintaining their own equipment. This unique value proposition sets us apart from our competition and makes Roller Haven an attractive choice for roller skating enthusiasts.

Roadmap - Products & Services

As the business consultant of Roller Haven, I have created a roadmap of the steps taken so far in establishing the roller skate rink business and an outline of the future steps to achieve the company's goals.

Roller Haven has a clear plan of action and is dedicated to providing a quality service to their customers. With the proper resources and execution of their business plan, Roller Haven is well on its way to becoming a recognized brand in the roller skating industry and providing a flexible and affordable option to roller skating enthusiasts.

Market Segmentation

The market segmentation for the roller skate rink business plan includes recreational skaters, roller derby teams, families, and social groups. The largest segment is recreational skaters who skate for fun and exercise. Roller derby teams represent a small segment but have medium market potential due to their need for regular practice sessions. Families and social groups also present a medium market potential as groups looking for a fun activity together, or organized groups such as birthday parties and events.

Target Market Segment Strategy

Our ideal customer would be anyone who enjoys roller skating and is interested in a more flexible and affordable way of renting roller skates. This includes families, college students, and young adults who are looking for a fun activity to do in their free time. We will also focus on building a community of frequent skaters who will benefit from our loyalty program and special events.

Key Customers

Our ideal customer archetype is a young adult who enjoys recreational activities and is seeking a fun and unique way to stay active. This customer is likely to be a frequent user of roller skates and appreciates the affordability and flexibility of our pay-per-session model. By providing exceptional customer service and building a community of like-minded individuals, we aim to turn our ideal customers into loyal advocates for our business.

Future Markets

Below is a table of potential competitors in the roller skate rental industry:

Despite the presence of competition, our pay-per-session model provides a unique and flexible option for roller skating enthusiasts. We are committed to providing excellent customer service and fostering a community of frequent skaters to maintain a competitive advantage in the market.

Marketing and Sales Plan

Our marketing and advertising strategy aims to reach roller skating enthusiasts through various channels. Our goal is to increase brand awareness, generate leads, and ultimately drive sales.

Our advertising channels will consist of:

  • Online ads on social media platforms (Facebook, Instagram, Twitter)
  • Local radio ads on popular music stations
  • Flyers and posters in areas with high foot traffic

We plan to allocate a budget of $10,000 per quarter towards our advertising efforts. Our goal is to reach a minimum of 10,000 individuals per quarter through our advertising channels.

We will also rely on word-of-mouth marketing and referrals from satisfied customers, which is why we place a high emphasis on providing exceptional customer service and building a community of frequent skaters.

Location and Facilities

At Roller Haven, we believe that technology plays a critical role in providing a seamless customer experience. Our online booking platform is built using state-of-the-art technology that ensures hassle-free booking, easy scheduling, and real-time updates. Our platform is optimized for both desktop and mobile use, making it accessible to a wider range of customers.

In addition to our booking platform, we leverage technology to maintain our roller skates. We use specialized hardware and software to diagnose and fix any issues with our skates quickly and effectively. This ensures that our customers always have access to high-quality roller skates that are safe to use.

Furthermore, we use social media and digital marketing campaigns to reach out to our target audience and build brand awareness. Our marketing campaigns are designed to be engaging and interactive, encouraging users to share their skating experiences and connect with other skating enthusiasts online.

Overall, technology is a critical component of our business model, enabling us to deliver exceptional service to our customers while staying competitive in a rapidly evolving market.

Equipment and Tools

As a roller skate rink, it is essential to have the right equipment and tools to provide a safe and enjoyable experience for our customers. Here is an outline of the required equipment and tools, along with the associated costs:

To keep costs manageable, we plan to purchase the roller skates and safety equipment upfront and rent out the space and equipment for private events to generate additional revenue. We will also form partnerships with local schools and community organizations to offer group discounts and further increase revenue.

Management and Organization

Organizational structure.

Roller Skate Rink will have a flat organizational structure with clear roles and responsibilities for each employee. The business will have a total of 10 employees, including the owner, managers, and hourly employees. The following table provides an overview of the structure:

Effective communication is critical to the success of Roller Skate Rink. The business will utilize a communication hierarchy where all employees report to their respective managers, and managers report to the general manager and owner. Regular meetings and open communication will be encouraged to ensure efficient and effective business operations.

Management Team

In building our hypothetical Roller Skate Rink business plan, we have identified potential candidates to take on high-level management roles within the company. These individuals possess the necessary skills and experience to drive the success of our pay-per-session roller skate rental model.

Our management team embodies the expertise and leadership required to make our roller skate rink business thrive. We are confident that with their guidance, we can provide the best experience for our customers and achieve our business objectives.

Management team gaps

Currently, we do not have candidates to fill the positions of a skilled maintenance provider and an experienced scheduler of skating sessions. We recognize the importance of having a well-rounded team to ensure the success and smooth operation of our roller skate rental business, and we are actively seeking qualified individuals to join our team.

Personnel Plan

The following is a potential list of positions required to effectively operate our roller skate rental business:

Company History and Ownership

Roller Haven is a newly established roller skate rink business based in Los Angeles, California. The company was founded in 2021 by a group of roller skating enthusiasts who recognized the lack of affordable and flexible options for roller skating enthusiasts in the US.

The founders have extensive experience in roller skating and business management, which they have leveraged in developing a comprehensive business plan for Roller Haven. The team is committed to creating a unique roller skating experience for all customers, and they are constantly seeking ways to improve the business operations.

Roller Haven is a privately owned company, with the founders serving as the executive management team. They have a clear vision for the company's future and are committed to delivering on their goals and objectives, ensuring the success of Roller Haven in the highly competitive roller skating industry.

Our management team has developed a detailed roadmap to guide our operations and steer our business towards success. The following table outlines our specific goals and objectives:

Key Metrics

As a roller skate rink business owner, it is important to closely monitor the key performance indicators (KPIs) that can help you gauge the overall performance and health of your business. These KPIs include:

- Number of skate rentals per session

- Average revenue per session

- Customer satisfaction ratings

- Maintenance costs per session

By tracking these metrics, you can identify areas of improvement and make data-driven decisions to optimize your business operations and ultimately drive growth and profitability.

Financial Plan and Metrics

Sales forecast.

Below is the projected sales forecast for the first three years of Roller Haven (2023, 2024, and 2025) broken down by product categories:

As Roller Haven begins to establish a strong customer base, we anticipate revenue growth year over year. With the pay-per-session model, we expect to see an increase in both roller skate rental and skating session sales.

Starting a roller skate rink business will require the following expenses:

Operational expenses of running a roller skate rink business includes:

Projected Profit and Loss

Roller Haven aims to achieve profitability within the first year of operation and to generate a 20% return on investment for our investors within the first three years. We have developed a profit and loss statement for the years 2023, 2024, and 2025, which is presented in the table below:

As seen from the table, Roller Haven expects to generate $200,000 in revenue during the first year of operation, which will increase to $400,000 in the third year. We will incur a cost of goods (COGS) of $80,000 in the first year, which will increase to $160,000 in the third year. Our gross margin is expected to be 60% for all three years. We estimate our expenses to be $90,000, $120,000, and $150,000 for the years 2023, 2024, and 2025, respectively. After accounting for all costs, we expect to make a profit of $30,000, $60,000, and $90,000 for the years 2023, 2024, and 2025, respectively. Our profit margin is expected to increase from 15% in the first year to 22.5% in the third year, as we expand our customer base and increase our revenue streams.

Projected Cash Flow

Below is a projected cash flow statement for Roller Haven's first three years of operation (2023-2025). The table is organized into Cash Flow Categories, including Inflow, Outflow, Net Cash Flow, and Cumulative Net Cash Flow, with additional columns for each year.

As shown in the table, Roller Haven plans to have a positive net cash flow in each year of operation, with a higher inflow than outflow. By the end of 2025, the cumulative net cash flow is projected to be $130,000. This demonstrates the financial viability of our business plan and our ability to generate a return on investment for our investors within the first three years.

Projected Balance Sheet

Below is the projected balance sheet for the Roller Skate Rink business plan for the years 2023, 2024, and 2025. The balance sheet is divided into three categories: Assets, Liabilities, and Equity.

The balance sheet shows that the business will have a positive net worth in each year, with assets increasing over time as the business expands and more roller skates are purchased. Liabilities will also increase as the business takes on more debt to finance its growth. However, the business will remain financially stable with a healthy balance between assets, liabilities, and equity.

Our roller skate rink business will require a team of personnel to manage daily operations and provide quality customer service. We plan to hire experienced staff who are passionate about roller skating and have excellent communication skills.

We intend to hire the following roles:

  • Rink Manager
  • Skate Rental Attendant
  • Sales and Marketing Director
  • Cleaner/Maintenance Person

Compensation for our employees will be competitive and based on experience. We plan to offer full-time and part-time positions with additional benefits such as health insurance and employee discounts on skate rentals and merchandise.

Our employees will be an integral part of our business operations, providing exceptional customer service and ensuring that our rink is clean, safe, and enjoyable for all skaters.

Use of Funds

Below is an explanation of how the initial startup capital of $500,000 will be used:

The remaining $10,000 will be kept as working capital for the first few months of operation. We will keep track of our expenses and ROI to ensure financial stability and success for Roller Haven.

Exit Strategy

Our intention is to continually grow the business and increase profitability. If the opportunity arises, we would consider acquisition by a larger organization in our industry. Another option would be to sell the business to a interested party or pass it along to a family member or trusted employee. However, our primary focus at this time is to establish a strong and successful roller skating rental business.

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Skating Rink Business Plan Template [Updated 2023]


I. Executive Summary

This Section's Contents

Business Overview

Products served, customer focus, management team, success factors, financial highlights.

[Company Name] is [Location]’s first indoor ice skating rink. The rink will be a refreshing source of winter recreation that families and individuals can enjoy all year-round. The company will provide various ice sports lessons for all ages and ability levels. Customers can also pay for open skate sessions or rent out the facility for private events.

Below are [Company Name]’s product and service offerings:

  • Hockey Lessons
  • Figure Skating Lessons
  • Exercise Classes
  • Food & Beverages
  • Ice Skate Rentals
  • Ice Skate Sales
  • Ice Rink Rentals

[Company Name] will primarily serve the residents who live within a 20 mile radius of the facility. The demographics of these customers are as follows:

  • 97,827 residents
  • 31,987 children
  • Average income of $94,000
  • 66% married
  • 51% in Mgt./Professional occupations
  • Median age: 39 years

Of the above mentioned residents, about 45% of the population are fairly active and regularly participate in a variety of physical activities.

[Company Name] was founded by [Founder’s Name], a former professional hockey player turned entrepreneur who has identified a need for an ice rink in [Location]. [Founder] has fond memories of spending time with his family and friends at the local ice rink in his hometown as a child. Upon retiring from a successful hockey career, he moved to [Location] where he discovered there was no ice rink within a 100-mile radius.

[Company Name] is uniquely qualified to succeed due to the following reasons:

  • The company will be providing a valuable service to those seeking a fun place to get together with family and friends and enjoy ice sports together all year round.
  • There is no other ice skating rink in a 100-mile radius of the facility.
  • The location is conveniently located near schools, residential neighborhoods, public parks, and is accessible from the highway.
  • The management team is composed of industry professionals and entrepreneurs who are well-equipped to operate an ice skating facility.
  • [Founder] has significant name recognition among ice hockey fans. This factor is expected to bring customers to the facility right away.

[Company Name] is seeking a total funding of $200,000 of debt capital to open its skating rink business.

  • Facility design/build-out: $100,000
  • Equipment and supplies: $75,000
  • Working capital: $25,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

Comments are closed.

Skating Rink Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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