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Business Development Manager Responsibilities

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Those interested in helping businesses develop long-term relationships with clients may be drawn to a career in business development. Business development managers play a crucial role in the success of an organization. These professionals generate new sales leads, negotiate client pricing, and forecast sales revenue, all to support one of the most important business development manager responsibilities — helping organizations maximize their profits.

Business development managers must evaluate current sales performance and identify ways an organization can expand and grow. Consequently, this career is an ideal choice for those who are self-motivated, goal-oriented, and commission-driven. Students seeking a career in business development should start by building the knowledge and skills they’ll need to be successful. Earning an advanced degree, such as Maryville University’s online Master of Arts in Management and Leadership , can prepare graduates for business development manager positions in a variety of fields.

Business development manager meets with potential clients in her office

Work Settings for Business Development Managers

Most business development managers work full time, Monday through Friday, but their work environments may vary. Some business development managers work in an office, some work entirely from home, and others split their time between the two. In addition, professionals in this field often travel for conferences, conventions, and client meetings.

Business development managers work in a number of industries, including:

What Do Business Development Managers Do?

Although the responsibilities of a business development manager may vary by industry, many day-to-day duties are uniform. Some of those include:

Fundamental Skills for Business Development Managers

Aspiring business development managers need a variety of hard and soft skills. Examples include communication, organizational, time-management, and technical and computer skills, as well as drive and self-motivation.

Salary Range for Business Development Managers

PayScale reports the median salary for business development managers in July 2020 was around $73,000. Earners in the bottom 10% of the salary range made around $45,000, while those in the top 10% made around $122,000. Most compensation packages for business development managers consist of a base salary plus commission.

In addition to a business development manager’s responsibilities, other factors impacting earnings include the industry, the geographic location of the job, and the employee’s level of experience. It should also be noted that individuals who have earned an advanced degree, such as an online Master of Arts in Management and Leadership , may receive additional compensation.

Your Path Toward a Career as a Business Development Manager Starts at Maryville

Professionals looking to take their career to the next level may find that earning an advanced degree, such as Maryville University’s online Master of Arts in Management and Leadership , can help them achieve their goal. This dynamic program is designed to provide students with a strong foundation in business while developing their problem-solving, critical-thinking, and leadership skills. The curriculum includes classes in business ethics, project management, leadership, and management policies as well as courses for specialized concentrations.

Are you ready to take the first brave step toward a career as a business development manager? Learn how Maryville’s online Master of Arts in Management and Leadership program can help prepare you for the job you want.

Recommended Reading

Halfway to the Top: Career Advancement for Mid-level Employees

Soft Skills: Why Businesses Crave Them

6 Tips for Conducting International Business

Better t eam, Business Development Manager

Forbes , “New to Business Development? 10 Hot Industries to Join Right Now”

Houston Chronicle , “Difference Between a Business Development Manager & a Sales Manager”

Indeed, Learn About Being a Business Development Manager

PayScale, Average Business Development Manager Salary

Robert Half, Business Development Manager Job Description Guide

U.S. Bureau of Labor Statistics, Sales Managers

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What Does a Business Development Manager Do?

A business development manager works in strategic planning, sales management, and prospecting for new clients to help grow an organization.

[Featured image] A businesswoman is discussing a proposal on her laptop with her two other colleagues.

If you’re interested in strategic planning, setting and reaching goals, and working with people inside and outside of your organization, then you may be interested in a career as a business development manager. As a member of the sales team, you’ll help identify leads, offer proposals to new clients, and build relationships with customers and co-workers alike. Business development is crucial to the growth of an organization.

What is a business development manager?

Business development managers, sometimes abbreviated BDMs, are key members of the go-to-market (GTM) team. They are responsible for building lists of sales leads, then pitching to these prospects to build the company’s client list. In sales lingo, they help move people from the top of the sales funnel to the goal of being a signed customer. The business development role uses many business skills, including strategic planning, project management, and successful negotiation.

Tasks and responsibilities

While the role will vary depending on the company and the industry, you might expect your tasks to include:

Identifying opportunities in target markets for your organization’s products and services

Generating leads through cold calling prospective clients or networking at trade shows

Developing and nurturing relationships with key customer accounts

Keeping up with the latest industry developments, including market positioning of corporate competitors

Assessing client needs and the company’s ability to meet those needs

Following up with new leads and referrals generated from the sales team

Preparing status reports on goals

Using customer relationship management (CRM) software, such as Salesforce, to manage interactions

Successful business development managers often move into more senior business development and sales management roles.

Why pursue a career as a business development manager?

A career as a business development manager is good for someone who is outgoing, interested in sales strategies, and enjoys working with people. Good business development managers love the challenge of prospecting and accept rejection with grace. They view each “no” as putting them a step closer to a “yes.” They also enjoy being part of a team that works to build and execute a business growth strategy.

Business development manager salary

According to job site Glassdoor , business development managers in the United States make an average salary of $83,119 per year (January 2022) [ 1 ]. Salaries can vary depending on the industry, location, and amount of experience you have. 

How to become a business development manager

Follow these 5 steps to become a business development manager. 

1. Acquire a foundational education. 

Many business development managers have at least a bachelor’s degree in business or a related field, while some have a master’s degree. Business degree coursework can provide foundational knowledge of decision-making, data analysis, innovation, and entrepreneurship.  

Additional coursework in communication, marketing, and psychology can introduce you to important concepts related to the “people element” of business development. 

Ready to advance your business education and gain career-ready skills? Check out the online iMBA program with specializations in financial management and digital marketing.

2. Gain relevant experience. 

It helps to have experience with the selling process. For example, as an entry-level retail sales associate, your responsibilities might include guiding customers through their purchase decision all the way to the point of sale. As an outside sales representative position, your responsibilities might include reaching out to prospects, demonstrating products, and securing new customer accounts. 

Other key areas of experience include strategic planning, business management, and successful negotiation.

To supplement hands-on experience and learn advanced sales concepts and approaches, consider taking a course. For example, the Art of Sales: Mastering the Selling Process specialization is a great way to understand customers better and deliver winning sales pitches. 

3. Develop technical skills. 

Technical skills that can lead to success as a business development manager include project management , navigating Microsoft 365 , and conducting search engine research . 

With businesses’ increasing need for secure information systems and robust use of data to guide decisions, you may find that specialized training in cybersecurity and data analytics gives you an edge as a business development manager. 

In addition, mastering customer relationship management (CRM) software can prepare you for a business development manager position, especially in larger organizations.

Want to learn CRM? The Salesforce Sales Operations Professional Certificate is a great way to learn how to manage teams, develop sales pipelines, and close deals effectively.

4. Enhance your resume. 

As you gain experience, skills, and education, it’s important to update your resume continually. Scour business development manager job listings to find out what companies are looking for. Highlight the qualifications that match job requirements and feature them prominently on your resume. 

Use action verbs to describe tasks you performed in previous roles, and when possible, emphasize any quantifiable outcomes.

5. Find your first business development manager position. 

With qualifications and an updated resume in hand, the next step is to begin applying for business development manager jobs you’re interested in. Which ones will contribute to the lifestyle you desire? In which of these positions will you get to work on projects and tasks that excite you? What do you admire about the companies who are posting business development manager job openings? 

As recruiters and hiring managers reach out to you to schedule interviews with companies, take time to improve your interviewing skills. You’ll want to be able to answer behavioral questions effectively using the STAR method, as well as prepare to ask your interviewer insightful questions, so that you can make the best decision for your career. 

Get started in business

If you’re interested in a job as a business development professional, start by building job-ready skills through the Salesforce Sales Development Professional Certificate on Coursera—no degree or previous experience required.

Alternatively, explore whether the field is right for you (or continue developing core skills) through the Business Strategy Specialization from the University of Virginia or Successful Negotiation: Essential Strategies and Skills from the University of Michigan.

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Article sources

1. Glassdoor. “ Salary: Business Development Manager , https://www.glassdoor.com/Salaries/business-development-manager-salary-SRCH_KO0,28.htm.” Accessed January 24, 2022. 

This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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Business development manager

As a business development manager, you'll identify new business opportunities in order to generate revenue, improve profitability and help the business grow

Your work can involve careful strategic planning and positioning in the appropriate markets, or enhancing the operation of the business, position or reputation in some way.

You may have a single role in the organisation or lead a team of staff. Your work will often reach across all areas of the business.

Types of business management

Business development can be applied to almost all types of business, but you may choose to specialise in a certain sector, such as:

Alternatively, you may work across many different businesses, but with a specific focus on either:

Responsibilities

As a business development manager, you'll need to:

If your business development role is more sales orientated, you may also:

Salaries are affected by regional variances, and pay is generally higher in London and the South East. The sector you work in is also a determining factor.

It's common for bonuses to be paid and these can be very large, sometimes matching your annual salary. Some jobs will be advertised with 'uncapped commission'. Jobs are often advertised with a basic salary and a higher on-target earnings (OTE) figure. Other benefits may include a pension, healthcare scheme membership and company car.

Working hours

You'll usually work a regular 9am to 5pm, Monday to Friday week, though you may on occasion have to work longer to meet a project deadline or when attending an event or conference.

Flexible working and working from home may be possible.

What to expect

Qualifications

A degree is not essential for this role and some business development managers work their way up through an organisation, gaining experience in a sales or marketing role and undertaking work-based training.

Another increasingly common route into business development management is through an apprenticeship, combining work with part-time study. Apprenticeships are available at various levels, including degree-level.

As it's a competitive role with good prospects, many entrants do have a degree, and a degree is essential if you wish to apply for a place on a graduate training scheme.

Degrees in business development or business management are the most relevant. Other relevant subjects include:

A postgraduate degree is not a requirement for this career.

It's also possible to move into a business development manager role from related jobs such as commercial manager, account manager, sales executive, business development executive and sales manager.

You'll need to have:

The ability to speak a foreign language is an asset if you're dealing with overseas clients.

A full driving licence is a requirement for many roles.

Work experience

Work experience is important and can in some cases lead to permanent employment.

There may be opportunities on your degree to take a year out in industry or to do a shorter work placement. If your course doesn't include a placement, try contacting local businesses to ask for work experience opportunities.

Part-time or vacation work in a business that has a focus on business development and management is particularly useful, but any experience gained within sales, marketing or business administration will be good for your CV and skill set. It will also show future employers that you're serious about your career choice.

Find out more about the different kinds of work experience and internships that are available.

Business development managers are employed across the public, private and charity sectors, in all types of businesses and organisations.

Employers tend to be larger companies that can dedicate time and resources towards developing their business. In smaller companies, business development is usually carried out as a smaller function within a broader mix of responsibilities.

Common types of employers include:

Look for job vacancies at:

As well as sector specific job websites, national newspapers and general online job boards and job websites also advertise vacancies.

Check the jobs pages of the websites of any companies and organisations you're interested in, as current vacancies will usually be advertised there.

Recruitment agencies such as Reed and Michael Page also advertise business development manager jobs.

Professional development

Business development is a broad field, so there are many ways in which you can shape and develop your career according to your interests and ambition.

Much of your training will be on the job but there are also a huge number of relevant courses available, such as Level 2 and Level 3 courses in business principles, sales and marketing and sales management.

The ILM (Institute of Leadership and Management) has details of a range of relevant business, management and leadership qualifications and apprenticeships.

Other qualifications, networking opportunities, information, support and career guidance are available through membership of professional bodies, such as:

It's possible to switch between employers and sectors, perhaps specialising further, or moving to a larger organisation with a broader remit or international connections.

Ultimately, progression will be determined by your personal drive and aims. There's no specific structure, but you'll find many opportunities for gaining increased responsibility and, with it, an increase in salary.

Career prospects

Business management is carried out across many sectors, in most towns and cities and within many different types of organisation. As a result, there are many possibilities for career development.

You could choose to specialise in a particular sector, such as IT or healthcare, or in a particular area such as sales or marketing.

You may progress to the role of senior business development manager, perhaps being responsible for a bigger team or department, with higher targets. With enough experience, you could reach director level.

Working overseas is possible if you work for an international company. You may have the option of travelling and working for short periods in the overseas divisions of your company, or you could apply for a permanent overseas transfer or to a new company.

There are also opportunities to move into consultancy work, providing advice to a range of companies. You may also consider setting up your own business development consultancy.

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This is a list of all active UNM Staff job descriptions. Please go to UNMJobs and search postings to view positions that are currently accepting applications. You may also visit the UNM Human Resources site.

Position Classification Description Listing

Business Development Manager Job Description

The business development manager (BDM) is often the first point of contact a new potential client will have with a business when they are seeking information on the products and services the company provides. The BDM also responds to RFP's, tenders, and develops sales in new sales territories.

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Business Development Manager Job Description Template

Due to a promotion in our team, we are hiring another business development manager to take over a mix of existing accounts and new sales territory. To excel in this role you should be an active listener, have a compelling sales personality, and a hunger to chase and close new business from cold calls and inbound warm leads.

Business Development Manager Responsibilities:

Business Development Manager Requirements:

Business Development Manager FAQ:

What is a business development manager.

The business development manager, or BDM, informs others about company products and services and acts as the point of contact for new clients and their assigned existing clients. To create a job listing, simply add your business development manager duties to our business development manager job description sample and start attracting top talent today.

Can I customize your business development manager description?

When you post a business development manager job, you should include details about the qualifications, skills, and qualities your company is looking for. Feel free to edit or add to any section of our business development manager job description example to get a listing that works for your company.

What do I need to include in my business development manager job posting?

When you advertise a business development job, you should provide applicants with more information about the business development manager duties and responsibilities they will handle and the qualities and skills they will need to be successful. Try adding your company’s specific needs to our business development manager job description template to help applicants learn more about the role at your company.

Do you have interview questions for business development managers?

We have interview questions to go with all of our job descriptions.

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Sales associate job description, sales manager job description, sales representative job description, account executive job description, sales representative interview questions, accounting coordinator interview questions, account executive interview questions.

Resume Builder

Business Development Manager Job Description

Business development manager duties & responsibilities.

To write an effective business development manager job description, begin by listing detailed duties, responsibilities and expectations. We have included business development manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Business Development Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Business Development Manager

List any licenses or certifications required by the position: PMP, CEU, UNMATCHED, ASE, NATEF, CAMS, ISO, OEM, NISM, AMFI

Education for Business Development Manager

Typically a job would require a certain level of education.

Employers hiring for the business development manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Business, Engineering, Marketing, Education, Technical, Management, MBA, Science, Finance, Business/Administration

Skills for Business Development Manager

Desired skills for business development manager include:

Desired experience for business development manager includes:

Business Development Manager Examples

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Business Development Account Manager Job Description

Business development account manager duties & responsibilities.

To write an effective business development account manager job description, begin by listing detailed duties, responsibilities and expectations. We have included business development account manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Business Development Account Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Business Development Account Manager

List any licenses or certifications required by the position: CFA

Education for Business Development Account Manager

Typically a job would require a certain level of education.

Employers hiring for the business development account manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Business, Education, Engineering, MBA, Marketing, Technical, Management, Science, Communication, Economics

Skills for Business Development Account Manager

Desired skills for business development account manager include:

Desired experience for business development account manager includes:

Business Development Account Manager Examples

Related Job Descriptions

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I am an Employer

I am a candidate.

university business development manager job description

4 minute read

Business Development Manager Job Description, Career as a Business Development Manager, Salary, Employment

Definition and nature of the work, education and training requirements, getting the job.

Education and Training Master’s degree

Average Salary $83,000 per year

Job Outlook Very good

Basic Job Description

A business development manager helps companies to expand their business by reaching out to new customers and developing new plans and strategies to help each department run more effectively. They are also responsible for conducting research on the specific roles of each department, product development, and product distribution. They typically work with the marketing and sales departments to analyze which strategies are the most effective, which strategies need to be improved, and what new strategies can be implemented to help the business run smoother. The development manager will also use new and traditional media to keep the company up to date on the most effective means of communication and technology. When a business is presented with new opportunities, the development manager will assist the company in creating a plan and using their resources to effectively deliver what is expected of them.

Education and Training Requirements

In order to become a business development manager, it is helpful to have a Master’s degree in business, economics or another closely related field. A concentration in communications is also recommended due to the high volume of communication done between business departments.

Business development managers must be familiar with a wide variety of business plans and case studies in order to prove to businesses that they know what it takes to make a business successful. This will also show they have a proven track record of doing intensive research and are up to date on the latest technology and strategies used in businesses.

Getting the Job

In order to land a job as a business development manager, one must prove that they have excellent communication, analytical, leadership, and organizational skills. A business developer must understand how every department works and how they are all connected with one another, from the secretarial department to the IT department.

Many business developers start off by working alongside an experienced manager as a form of internship experience immediately after college. In order to fully understand how to grasp each department of a business, how it works and how they are connected, a developer must have experience with several different types of businesses to understand how some businesses differ and how they are the same as well. A graduate will often intern and work with another development manager throughout their master’s program in order to be prepared for the workforce once they are graduated.

Job Prospects, Employment Outlook and Career Development

Business development managers who become familiar with a company and work with them often can often be hired in to work solely for their company and in their office. Many business developers start out working contractually and for several different companies in order to gain experience and a good reputation, but after awhile can be hired in at one specific place to make sure their operations are running smoothly at all times. They will constantly be communicating with each department and looking to implement new strategies into a changing workforce.

Employment is rapidly growing for business development managers. This has a lot to do with technology being used more and more, as it is important for developers to keep up to date on emerging technologies to keep in mind for businesses to use. Developers often work along with the IT department to determine different technology that could benefit a company as well as teaching members of different departments how to use it.

Career development into information technology consultant or contractual business development managers for specific companies is also on the rise. There are many ways to develop a career in this field and turn new clients into permanent clients. It takes professionalism, good communication skills and someone who is constantly up to date on new and emerging technology to convince someone that they are worthy of working with their business contractually and each time they need a new plan developed. A business development manager builds his reputation and portfolio by staying up to date with the latest technology and tactics used in business.

Working Conditions and Environment

Business development managers are usually working in the office of any business they have a contract with. Many analysts are working with several businesses at once, so they will travel to several offices in a day in order to work with the companies. Developers are rarely working alone and almost always communicating with business owners or conducting meetings with different departments within a business.

Since most business development managers work with several different companies, they do not have one specific office to visit regularly. When a developer isn’t going from business to business, they will often complete their work out of their home. Many analysts prefer this because it allows for more flexibility with their work and allows them to spend more time at home instead of in an office. This doesn’t mean they always work from home, developers can spend long hours each day going to each business they’re working with. Once they are done at each business, they may still have plenty of work to finish up in their personal office.

Salary and Benefits

On average, a business development manager makes $83,000 per year. The more experience and credibility they gain over time, the more they can potentially make. A developer with several years of experience can usually handle more contracts at once than one who is just starting out, so their salary may continue to grow with each contract they gain.

Many business development managers are considered to be self-employed since they work as an independent contractor for various companies. This allows them plenty of flexibility with their benefits such as purchasing health insurance, vacation and sick time, and hours they work per week. A developer who works solely for one company will usually be treated as a salary employee and receive a base salary as well as health benefits and vacation or sick time.

Where to Go for More Information

International Institute of Business Analysis 3605 Sandy Plains Road, Suite 240-193 Marietta, GA 30066 (866) 512-4422 http://www.theiiba.org

Additional topics

Job Descriptions and Careers, Career and Job Opportunities, Career Search, and Career Choices and Profiles Business

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