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Le business plan d'un artisan

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Nos experts ont réalisé un business plan pour un artisan , modifiable.

Boulanger, électricien, fleuriste ... l'artisanat recouvre des dizaines de métiers et donne envie à de nombreuses personnes.

Cependant, avant de créer son activité artisanale, il est conseillé de rédiger un business plan sérieux et complet.

Ce document donne l'occasion d'établir la stratégie de croissance de votre future activité d'artisan en menant une réflexion quant au budget de démarrage, à l'offre des concurrents, aux lignes du compte de résultat, aux tendances du secteur ou encore aux futurs profits de votre activité artisanale.

De même, le business plan de votre activité d'artisan peut servir de support dans le contexte d'un financement auprès d'une institution bancaire.

Que faut-il inclure dans le business plan d'un artisan ? Quels sont les éléments à ne pas oublier ? Comment calculer le chiffre d'affaires de votre activité d'artisan ? Quels sont les tableaux comptables à présenter dans le business plan ? Comment calculer le seuil de rentabilité d'une entreprise artisanale ?

Nous répondons à toutes ces questions dans la suite de l’article.

Par ailleurs, afin de maximiser vos chances de réussite, téléchargez maintenant notre business plan adapté au modèle économique d'un artisan .

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La démarche pour le business plan d'un artisan

Faire un business plan pour le démarrage d'une activité artisanale : est-ce utile .

La rédaction d'un business plan pour son activité d'artisan donne l'opportunité de : - synthétiser les chiffres et données qui caractérisent le marché artisanal - étudier les tendances concernant le secteur des artisans - identifier les facteurs de réussite d'un artisan - comprendre vos futurs clients tout comme leurs envies - construire une proposition de valeur durable pour votre activité d'artisan - synthétiser les profils des artisans concurrents - mettre en lumière des avantages concurrentiels qui permettront à votre activité d'artisan de se différencier - expliquer, par un Business Model Canvas, le modèle économique de votre projet - dessiner une stratégie sur le long terme (en plusieurs étapes) - étudier les événements qui peuvent menacer votre activité d'artisan - prouver à une institution bancaire que votre nouvelle entreprise est en capacité de générer des bénéfices

Les membres de notre équipe ont veillé à construire un business plan pour un artisan , qui répond bien à ces finalités.

Quels éléments inclure dans le business plan d'un artisan ?

Ce type de document présente un nombre important d'éléments, de tableaux et d'études.

Toutefois, il est essentiel de bien tous les structurer afin d'obtenir un document propre, solide et carré.

C'est ce que nous avons fait dans notre business plan pour un artisan , qui est structuré en cinq parties qui se suivent.

La partie du début s'appelle “Opportunité de Marché” . Dans cette partie, notre équipe va étudier des chiffres et analyses qui caractérisent le marché artisanal. Ces éléments sont généralement les plus récents.

Cette partie du business plan permet également de présenter les avancées qui ont émergé sur le secteur des artisans (par exemple les plateformes de freelancing, l'auto-entreprise, la création de site web (pour son activité d'artisan) sans aucune ligne de code, l'utilisation des réseaux sociaux pour trouver des clients, ou encore le renouveau des métiers d'artisanat). Pour conclure, on identifie les critères qui permettent à un artisan de réussir.

La deuxième partie est celle de la “Présentation de l'Entreprise” . Elle permet d'introduire votre activité d'artisan (Quelle est la formation de l'artisan ? Quelles sont les prestations offertes ? Quelles sont les spécialités ? etc.).

Cette partie présente également la proposition de valeur de votre activité d'artisan. Finalement, vous y retrouverez la présentation du porteur de projet (la personne en charge de cette aventure entrepreneuriale).

Ensuite, vient la partie qui s'appelle “Étude de Marché” et qui va permettre de lister les segments de clientèle de votre activité d'artisan.

On y présente également les concurrents au sein d'une analyse compétitive. Cette partie comprend entre autres une matrice SWOT, qui est l'outil privilégié afin de repérer les forces et faiblesses de votre projet, tout en introduisant les opportunités et menaces posées par l'environnement.

La partie “Stratégie” , va, elle, nous donner l'occasion de dévoiler un plan sur 3 ans contenant toutes les étapes qui permettront à votre activité d'artisan d'atteindre son seuil de rentabilité.

On y évoque, entre autres, une stratégie marketing qui permettra une croissance durable.

Finalement, ce business plan se conclut par une partie qui traite des “Finances” , qui donne l'occasion de présenter un plan financier détaillé de votre activité d'artisan.

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Comment établir l'Executive Summary d'un artisan ?

Pour réussir l'Executive Summary (aussi appelé "résumé exécutif") de votre activité d'artisan, il faut suivre certains points.

Premièrement, l'Executive Summary devra être court. Ne dépassez pas deux pages. En réalité, il sert d'introduction au business plan de votre activité d'artisan.

Par ailleurs, il doit être convaincant, c'est-à-dire qu'il doit comprendre que votre activité d'artisan est bel et bien un projet sérieux.

Évitez les fautes d'orthographe et indiquez les atouts de votre projet d'entreprise (par exemple : pratique des prix étudiés et compétitifs pour attirer de nouveaux clients, dispose de toute les assurances et certifications relatives à son domaine d'activité, recrute des apprentis passionnés et investit dans leur formation continue, est joignable et accessible à tout moment, etc.).

Votre Executive Summary doit suivre un fil conducteur. Vous pouvez vous inspirer de la structure de notre business plan pour un artisan , présentée plus haut.

Comment établir l'étude de marché pour un artisan ?

Une étude de marché pour votre activité d'artisan permet de comprendre les éléments externes à votre projet, comme la force de la demande, les changements dans les habitudes de consommation ou encore la concurrence.

Chaque projet doit commencer par une bonne étude de marché.

Comment l'établir ? Il faut regrouper un nombre important d'informations.

Voici les données qu'on inclut dans la partie "Étude de Marché" de notre business plan conçu pour un artisan : - des données et statistiques récents du marché artisanal - les nouvelles tendances du secteur des artisans - les segments de marché de votre activité artisanale - l'analyse compétitive - des exemples d'avantages compétitifs - la SWOT d'un artisan

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Les éléments essentiels d'un business plan pour un artisan

Quel est le business model d'un artisan .

L'artisan est une personne qui exécute un travail manuel en utilisant une technique traditionnelle.

Un artisan se distingue par son savoir-faire spécifique. Son entreprise comprend moins de dix salariés et son activité fait partie de la loi au Répertoire des Métiers (R.M.).

Son modèle économique va dépendre de l'activité sous-jacente : fleuriste, orfèvre, céramiste, armurier, plâtrier, etc.

Généralement, dans un business plan, on explicite le business model de sa future entreprise artisanale via un Business Model Canvas.

Cet outil donne l'opportunité de facilement appréhender les contours de votre activité d'artisan, en particulier les sources de revenus, la structure de coûts, les partenaires-clés, etc.

Notre business plan pour un artisan comprend, bien entendu, un Business Model Canvas complet, modifiable et adapté à ce type d'activité.

Comment présenter les segments de marché d'un artisan ?

La segmentation de marché c'est séparer un ensemble de clients en groupes d'individus qui présentent des similarités.

Dans le cas d'un artisan, il faudra séparer les individus qui, potentiellement, peuvent faire appel à vos services (ou acheter vos produits).

Pourquoi segmenter ? Car cet exercice permet de structurer la présentation de votre clientèle dans votre business plan. Aussi, une telle initiative vous aidera à toucher votre cible avec plus d'efficacité (en segmentant l'offre et différents messages de votre activité artisanale selon les groupes par exemple).

Des exemples de segments de marché pour votre activité d'artisan sont les particuliers de la région, les entreprises et les commerces locaux ou encore les associations.

À l'intérieur de notre business plan conçu pour un artisan vous pourrez trouver une étude en détails des segments de marché rédigée pour ce secteur.

Comment rédiger l'analyse concurrentielle d'un artisan ?

Vous ne serez pas seul sur votre marché. Il y a aussi les artisans concurrents, qui exercent le même corps de métier que le vôtre.

Votre business plan devra présenter une étude de ces concurrents. Il faut notamment présenter leurs caractéristiques notables, tout comme leurs avantages et également leurs faiblesses.

Repérez spécifiquement leurs points faibles (par exemple : un manque crucial de compétences, un non respect des délais imposés par les clients, une tarification trop opaque, un site vitrine qui manque de professionnalisme ou encore une communication qui laisse à désirer).

Pourquoi ? Car ces éléments produisent , de toute évidence, de la déception chez les différents clients de ces artisans. Tirez profit de ce ressentiment en construisant des avantages concurrentiels pour votre activité artisanale.

Un avantage concurrentiel est tout ce qui permet votre activité d'artisan à battre les concurrents du marché.

Voici des exemples d'avantages concurrentiels possibles pour un artisan : - se spécialise dans un corps de métier en particulier - profite de chaque projet pour mettre en avant ses compétences dans son domaine - crée un site web optimisé SEO pour apparaître dans les premiers résultats de recherche (et dans lequel sont présentées ses prestations) - alimente régulièrement son site web et ses pages de réseaux sociaux (en publiant des photos de ses travaux et de ses réalisations) - met en valeur son expertise avec les témoignages de ses clients satisfaits - offre un devis gratuit et personnalisé sur demande - etc.

Téléchargez notre business plan pour un artisan pour obtenir une analyse de la concurrence déjà rédigée ainsi que la présentation des avantages concurrentiels rédigée pour cette activité.

Comment établir la SWOT d'un artisan ?

La SWOT est un schéma qui est utile pour étudier les forces et faiblesses d'un projet d'entreprise, à l'instar de votre activité artisanale.

En plus de cela, elle est utile pour analyser les opportunités et les menaces de l'environnement.

Une SWOT bien rédigée pour votre activité d'artisan doit être synthétique et pertinente. Elle représente un exercice périlleux pour les débutants qui établissent souvent des analyses SWOT déstructurées, peu convaincantes et difficilement compréhensibles.

Pourtant, à l'instar du Business Model Canvas, l'analyse SWOT a l'intérêt d'être une ressource synthétique présentant beaucoup d'informations essentielles à propos de votre activité artisanale en peu de temps.

Pour obtenir une matrice SWOT complète, rédigée et modifiable, téléchargez notre business plan adapté à un artisan .

Comment rédiger la stratégie marketing de son activité d'artisan ?

À l'intérieur de votre business plan de votre activité d'artisan, vous devrez dévoiler un plan stratégique pour permettre la croissance de votre projet d'entreprise.

La stratégie marketing regroupe la totalité des décisions que vous prendrez pour que de plus en plus de clients soient susceptibles de faire appel à vos services (ou acheter vos produits, cela dépend de votre corps de métier).

Par exemple, il y a le développement d'un site internet pour votre activité d'artisan. Ce dernier aidera vos clients à vous localiser en ligne (en tapant certains mots clés). Il devra inclure les informations essentielles sur votre activité artisanale.

Il faudra aussi travailler le référencement de ce dernier (ce qu'on appelle le SEO) et, particulièrement, sur un certain nombre de mots clés afin que votre activité d'artisan soit visible en haut dans les résultats de Google (et particulièrement devant les sites des concurrents).

Pour être sûr(e) d'arriver en haut des résultats sur Google, vous pouvez également investir un budget dans ce qu'on appelle des "campagnes". C'est du référencement payant, également appelé SEA.

Votre activité d'artisan devra aussi maintenir une certaine activité sur les réseaux sociaux. L'outil Facebook Ads permet de promouvoir votre activité d'artisan et son offre à des audiences sélectionnées. Cela représente un moyen efficace pour attirer de nouveaux clients.

La publicité de votre activité artisanale ne se fait pas seulement en ligne. Il y a aussi les supports physiques.

Vous pouvez par exemple imprimer des supports physiques afin de promouvoir votre activité d'artisan, et les distribuer dans votre région.

Finalement, vous pouvez construire des partenariats avec des entreprises et associations qui seront utiles pour dans vos efforts publicitaires.

Il existe beaucoup de stratégies ainsi que de ressources marketing à mettre en place. Retrouvez-les dans business plan pour un artisan .

Le prévisionnel financier du business plan pour un artisan

Un business plan réussi va comporter une analyse financière détaillée.

Il faut, notamment, construire des estimations de revenu généré par votre activité d'artisan.

Évidemment, il va de soit qu'il est essentiel que ces projections soient pertinentes. Notre prévisionnel financier adapté à un artisan présente un système de vérifications pour vous aider à vous corriger. À l'intérieur de ce fichier, les tarifs des prestations de son activité d'artisan sont, entre autres, entièrement modulables.

Également, il faudra établir un budget de démarrage pour votre activité d'artisan. Ce tableau inclut tous les frais de départ ainsi que leur montant.

L'étude des indicateurs de rentabilité est aussi une partie importante du business plan de votre activité artisanale. Cela permet de connaître les revenus qu'il faudra faire pour être rentable. Cette analyse offre également des indications sur les bénéfices auxquels vous pouvez prétendre avec votre activité d'artisan.

Il faudra aussi examiner les charges courantes de votre activité d'artisan.

Par exemple, il y a les frais bancaires, les commissions versées à des plateformes de freelance (qui permettent de trouver de nouveaux clients), les contrats d'assurances (notamment la Responsabilité Civile) ou encore éventuellement la location d'un véhicule utilitaire.

Enfin, la performance financière de votre entreprise peut également être appréciée grâce au tableau des soldes intermédiaires de gestion, au détail du BFR ainsi que des ratios financiers.

L'ensemble de ces tableaux, indicateurs et ratios financiers sont bien entendu contenus dans notre prévisionnel financier pour un artisan .

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How to Start an Art Business in 8 Simple Steps in 2024

Jan 24, 2024

Starting an art business may seem daunting, but with the right approach and strategies, you can turn your passion for art into a thriving venture. In this blog post, we’ll guide you through launching your art business in eight simple steps, from crafting a comprehensive business plan to staying informed and adapting to changes in the industry. And at the end of this guide, you’ll discover the number one reason why most art businesses fail.

In this article, we address these three key takeaways…

Key Takeaways

Craft a business plan and identify your ideal collectors.

Establish a unique artistic identity, price artwork strategically, and navigate legalities and licensing for success.

Market and promote effectively to build loyal collectors.

Crafting Your Art Business Plan

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A successful art business plan with a list of personal expenses and marketing strategies. Photo by Firmbee.com on Unsplash

A successful art business is no different from any other successful business—it starts with a well-crafted business plan that outlines your purpose, vision, goals , target audience (or ideal collectors), and financial projections. A business plan guides your art business’s growth and success. Your plan should include essential aspects such as:

Projected income and financial sources

Projected expenses

Operational channels like gallery shows, commissions, and artistic development

Partners and collaborating artists

Marketing strategy

Action steps such as obtaining a business license

Your business plan should include a strategic marketing blueprint, such as creating an art website and actively building your social media platforms.

Don’t forget to factor in all the expenses of running your business, from supplies and studio space to promoting your artwork online.

Remember that a comprehensive business plan does more than keep you focused on your goals; it serves as your roadmap to success, transforming your passion into a profitable endeavor. So, take the time to develop a detailed plan that reflects your unique art practice and ambitions.

Identify Your Ideal Collectors

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A professional artist selling art at art fairs and on social media platforms. Photo by Markus Spiske on Unsplash

Understanding your target market enables you to connect with potential customers. By researching who buys the type of art you sell, you can uncover valuable insights, such as their location, buying power, and where to engage with them online to build trust.

Even more important than understanding demographics, though, is understanding the psychographics of your target audience. The difference here is understanding the psychology and thoughts of your audience to understand their behaviors better. What you want to do is empathize with your target audience so that you can provide them with more value through your art, storytelling, free content, and everything that you do.

With a clear understanding of your customers, you can adapt your offerings and marketing methods to attract potential buyers. Keen awareness of your customers helps you stand out from the competition and ensures a sustainable and profitable business.

To achieve a wider audience, consider showcasing and selling your art through various channels, such as local art fairs, online social like the Milan Art Community or Instagram, and commercial galleries. Connecting with other professional artists and art enthusiasts can also provide valuable insights into your target market’s preferences and expectations when selling art as a professional artist.

Establish Your Brand and Online Presence

A unique brand identity is vital for any business to establish a robust online presence. Your brand as a professional artist should communicate your distinct style and personality, setting you apart from other artists in the industry. Maintain consistency in your branding—from local art fairs to your website and social media—to ensure a unified and recognizable presence.

A professional website and engaging social media accounts are essential for showcasing your artwork and connecting with potential collectors and buyers. Here are some key elements to include on your website:

A memorable and easy-to-spell URL

An engaging About section

Easy navigation

Clear contact information

Functioning links

Stunning images of your work

Engaging product pages that answer all questions about the art/products

A simple and intuitive checkout experience

Use a website builder to create your artist website with a polished look and ensure your website is mobile-friendly for a smooth user experience. We recommend using Shopify, Wix or Squarespace to build your website at the time of writing.

In addition to your website, leverage popular social media platforms like Pinterest and Instagram to reach a larger audience and drive traffic to your online store. Mastering a few marketing techniques on these platforms can help you build a solid online presence and attract customers to your business.

Price Your Artwork for Profit

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Original artwork priced with a reasonable profit margin in mind

Establishing an appropriate pricing strategy for your artwork is vital to a sustainable and profitable business.

When pricing your artwork, factor in the following costs to get an accurate price:

Framing costs (when applicable)

Buying power of your target customers

Desired profit margin

Consistency in pricing fosters a stronger relationship with galleries and collectors, ensuring no one feels taken advantage of.

Develop an appropriate pricing strategy to ensure profitability for your business and maintain appeal to your target customers. Remember, a well-thought-out pricing strategy helps you sell your art and contributes to your business’s overall success and sustainability. We recommend pricing your art according to either square inches or linear inches to create consistency.

Navigate Legalities and Licensing

When starting your business, addressing legal and licensing requirements is essential. The steps you need to take to start your business will vary depending on your location. For example, you may need to register your business or obtain a vendor’s license.

Many artists find a sole proprietorship an advantageous business structure, enabling them to operate under their name while still enjoying the benefits of running their own business as a separate entity.

Setting up a separate bank account can help you stay organized and make it easier to track your business’s earnings and expenses apart from your personal finances.

Compliance with legal and licensing requirements safeguards your assets, enhances credibility, and builds customer trust. Stay informed about any changes in regulations and requirements to ensure your business remains compliant and successful.

Market and Promote Your Art Business

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An artist (Elli Milan) painting on a canvas, representing the first step in how to start an art business

Implementing effective marketing and promotion strategies is vital to expanding your audience reach and driving sales for your art business. Participate in local art fairs, exhibitions, and competitions to showcase your artwork and connect with potential buyers. Leverage social media platforms and other online channels to promote your artwork and engage with potential collectors.

Collaborating with other artists and engaging with your audience on social media can help you build a loyal community and cultivate a solid customer base for your art business. By sharing content, responding to feedback, and interacting with your followers, you can create a loyal fan base that supports your art business’s growth and success.

Remember, the key to successful marketing and promotion is to focus on the channels and strategies that resonate with your target customer and showcase your unique art offerings. By implementing effective marketing and promotion strategies, you can attract new customers, sell more of your work, and ensure the long-term success of your art business.

Build a Loyal Customer Base

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A successful art business with a target audience and ideal collectors. Photo by bruce mars on Unsplash

For the long-term success of your art business, cultivating a loyal customer base is crucial. Here are some strategies to help you achieve this:

Provide exceptional customer service

Nurture relationships with your customers

Offer exclusive perks and referral benefits to loyal customers

Engage with your customers on social media

Share content related to your art business regularly

Respond to customer feedback promptly

By implementing these strategies, you can foster a sense of loyalty and trust in your art business, encouraging repeat business and referrals.

Building a loyal customer base ensures ongoing sales and fosters a supportive community that will promote your art to others. This community helps you grow your art business but also contributes to your overall success and reputation in the art world.

Remember, a loyal customer base is the lifeblood of any successful art business. You can secure a sustainable and profitable future for your art venture by prioritizing customer satisfaction and nurturing relationships.

Stay Informed and Adapt to Change

Maintaining a competitive edge in the art marketplace requires staying updated on industry trends, emerging artists, and shifts in consumer behavior. Empowered by the knowledge of what's happening in the art world—including the type of art collectors and consumers are buying, and the artists and styles rising to the top—you can stay ahead of the curve and ensure lasting success.

Embrace changes in the industry by adapting your business strategies as needed. For example, consider creating a digital art component, exploring new social media platforms, or adjusting your pricing and marketing strategies to meet evolving consumer preferences.

Frequently Asked Questions

What do i need to start my own art business.

To start your own art business, create a business plan, seek advice from others, understand your target audience, determine pricing and marketing strategies, and familiarize yourself with taxes and legalities. Having a clear goal of what you want to achieve with your art business is the first step to success.

How do I start making money with art?

Start by selling your art online or in-person, earning royalties through publishing your work, applying for art grants, selling merchandise, teaching classes, blogging, or competing in art competitions. There are countless ways to start making money with art !

Is an art business profitable?

Yes, an artist can develop a business and make it a successful career. A profitable art career is possible for any artist with determination and the willpower to work hard.

Elli Milan, founder of Milan Art Institute, tells the story of her journey to becoming a successful artist in her debut novel, Unemployable . It’s a story of failing your way to success through perseverance and determination. Unemployable will make you laugh and cry, but best of all, it will inspire you to achieve your own dreams. Listen to Unemployable on Audible .

How can I determine the right pricing strategy for my artwork?

To determine the right pricing strategy for your artwork, consider production costs, target market, and desired profit margins. Also, explore pricing models such as value-based, hourly, cost-plus, and fixed.

What marketing channels can I use to promote my art business?

Maximize your reach with art fairs, galleries, exhibitions, competitions, and social media to promote your art business.

The #1 Reason Why Most Art Businesses Fail

Starting an art business begins with careful planning, dedication, and adaptability. Each of the eight steps in this guide is crucial for long-term success as a flourishing, profitable artist. But even artists who follow these steps can fail without the single most important factor—art that sells. Artists who try to build a business without a good product (their art) will struggle every step of the way, and likely fail to fulfill their business goals. Avoid this critical mistake and learn How to Create Art That Sells .

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Artist Business Plan Template

Written by Dave Lavinsky

artist business plan template

Artist Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their artist businesses and art galleries . We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an artist business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your artist business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start an artist business or grow your existing artist company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your artist business to improve your chances of success. Your artist business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Artist Businesses

With regards to funding, the main sources of funding for an artist business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for artist companies.

Finish Your Business Plan Today!

How to write a business plan for an artist business.

If you want to start an artist business or expand your current one, you need a business plan in the proper business plan format . The guide below details the necessary information for how to write each essential component of your artist business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of artist business you are running and the status. For example, are you a startup, do you have an artist business that you would like to grow, or are you operating a chain of artist businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the artist industry.
  • Discuss the type of artist business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of artist business you are operating.

For example, you might specialize in one of the following types of artist businesses:

  • Antiques: This type of artist business may include the restoration, curation, and auction of antique furniture and other items.
  • Art Consultant: This type of artist business involves helping clients find and select art pieces for their own collections.
  • Tattoo Artist: Tattoos are a popular way for artists to earn money by tattooing permanent ink art onto their customers.
  • Photography: Photographers may specialize in certain categories like wedding photography or nature photography.
  • Graphic design: This type of business encompasses all kinds of design from creating logos and marketing materials for businesses to creating websites and designing products.
  • Art teacher: This type of artist business involves art instruction and can include anything from teaching an elementary school art class to a recreational painting class, or an online art course.

In addition to explaining the type of artist business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of clients served, the number of art pieces sold, reaching $X amount in revenue, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the artist industry.

While this may seem unnecessary, it serves multiple purposes. First, researching the artist industry educates you. It helps you understand the market in which you are operating. Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends. The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your artist business plan:

  • How big is the artist industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your artist business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your artist business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of artist business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other art businesses. Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This may include other sources of art pieces, auctions, or resellers. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of artist business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you make it easier for your customers to engage with your product or service?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a artist business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of artist company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you sell paintings or sculptures, consult on various art pieces, instruct a painting class, etc?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your artist company. Document where your company is situated and mention how the site will impact your success. For example, is your artist business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your artist marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your artist business, including answering calls, meeting with clients, billing and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your artist business to a new city.  

Management Team

To demonstrate your artist business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing artist businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an artist business or successfully running a small curation business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you meet with 5 clients per day, and will you charge by the hour for art consultation services? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your artist business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a artist business:

  • Cost of equipment and office supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a sample of your artist portfolio.  

Writing a business plan for your artist business is a worthwhile endeavor. If you follow the sample template above, by the time you are done, you will have an expert artist business plan; download it to PDF to show banks and investors. You will understand the artist industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful artist business.  

Artist Business Plan Template FAQs

What is the easiest way to complete my artist business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your artist business plan.

How Do You Start an Artist Business?

Starting an artist business is easy with these 14 steps:

  • Choose the Name for Your Artist Business
  • Create Your Artist Business Plan
  • Choose the Legal Structure for Your Artist Business
  • Secure Startup Funding for Your Artist Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Artist Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Artist Business
  • Buy or Lease the Right Artist Business Equipment
  • Develop Your Artist Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Artist Business
  • Open for Business

Don’t you wish there was a faster, easier way to finish your Artist business plan?

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Arts and Crafts Business Plan

SEPT.30, 2023

Arts and Crafts Business Plan

So many prospects for artsy entrepreneurs! With proper planning, you can launch a rewarding arts and crafts business. But first, understand this creative industry. It’s huge – over $44 billion in the U.S. alone. People cherish handmade, unique goods. But it’s competitive. Really identify your niche. Research target markets and pricing. An arts and crafts business plan is essential.

Challenges of the Arts and Crafts Industry

Launching an arts and crafts store comes with unique challenges. You need creativity and skill to produce quality work. At the same time, you must handle all the regular business operations like marketing, bookkeeping, and managing inventory or supplies. Some key challenges include:

  • Finding a profitable, sustainable product-market fit
  • Managing irregular cash flow tied to sales volume
  • Competing with mass-produced and low-priced products
  • Building brand awareness and loyalty

However, don’t let these challenges deter you. With proper business plan from business plan specialists , these obstacles can be overcome.

The Value of Arts and Crafts

Art and handmade crafts add tremendous value to society. According to a report by Business Research Insights, the global arts and crafts market size was USD 44120 Million in 2021 and is projected to touch USD 63590 Million by 2031, exhibiting a compound annual growth rate (CAGR) of 5.4% by 2023-2028.

Arts and crafts contribute to the economy, culture, and our well-being in many ways:

  • Preserves traditional techniques, skills and cultural heritage.
  • Provides income, employment opportunities for skilled craftspeople.
  • Enriches our lives through beauty, creativity, joy and meaning.
  • Offers an alternative to mass production and consumerism.
  • Allows for self-expression, personal connection between artist/creator and consumer.
  • Creates opportunities for community building, supporting small and local businesses.

There is rising demand for the uniqueness and quality arts and crafts offer. Starting your own business allows you to share your gifts, make a living, and help preserve these valuable creative traditions.

Business Opportunities

The arts and crafts industry offers many business opportunities for aspiring or existing entrepreneurs who want to start or grow their own arts and crafts business. Some of the business opportunities are:

  • Online platforms – Online platforms such as Etsy, Amazon Handmade, Not on The High Street, etc. provide an easy way for artists and crafters to sell their products to a global market. These platforms also offer various features such as marketing tools, payment systems, customer reviews, etc. to help artists and crafters run their business smoothly.
  • Local markets – Local markets such as craft fairs, farmers’ markets, pop-up craft shops, etc. provide an opportunity for artists and crafters to showcase their products to a local community. These markets also allow artists and crafters to interact with customers directly, build trust, get feedback, etc.
  • Custom orders – Custom orders such as personalized gifts, commissioned artworks, bespoke services, etc. provide a chance for artists and crafters to create unique and tailored products and services for specific customers. These orders also enable artists and crafters to charge higher prices, increase customer satisfaction, and generate repeat business.

When starting an arts and crafts business, the possibilities truly are endless. Consider your own talents and interests first. Research the demand for those types of crafts in your local market. But first, you need a solid business plan for investors for your arts and crafts venture. Really think about your niche, target customers, pricing, expenses, and marketing. A handmade business plan is key to turning your handmade products into a thriving business.

business plan artisanat d'art

OGSCapital: Your Partner in Creating a Winning Arts and Crafts Business Plan

Turn your arts and crafts passion into a thriving business with OGSCapital’s expert business planning services. With over 15 years of experience, our business plan experts excel at creating customized, comprehensive business plans that cover all key sections for an arts and crafts business. Our team works closely with entrepreneurs to understand their unique goals and craft targeted, strategic plans to attract investors, get loans, and successfully launch arts and crafts businesses.

We also offer other business planning services such as pitch deck, feasibility study, private placement memorandum, and more. Contact our feasibility study consultants today to schedule a free consultation and get started on your sample business plan for arts and crafts.

Frequently Asked Questions

How do i start my own art and craft business.

To start your own art and craft business, first identify your artistic skills and interests to determine what you want to sell. Build an impressive portfolio showcasing your products. Register as a sole proprietor, get necessary small business licenses and permits.

Is a craft business profitable?

Yes, a craft business can be very profitable if you find a niche market that values handmade, high quality products. Effective marketing to reach your target customers and providing products people want at a fair price are keys to success.

How do I write an art business plan?

An art business plan should cover your products/services, target customers, operations, marketing, and financial projections to show the viability of your business. Outline your competitive advantages and growth strategies in detail.

What is a good craft business to start?

Good craft businesses to start include handmade jewelry, candles, clothing, baked goods, photography, painting/drawing, knitted items, or customized crafts. Choose something aligned with your own interests and skills to be most successful.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Artisan d'art - Réglementation

Définition de l'activité.

L'artisan d'art est un professionnel qui exerce une activité artisanale comprise dans la liste des métiers d'art annexée à l'arrêté du 24 décembre 2015 .

Il ne s'agit pas d'un statut juridique à part entière ni d'une activité proprement dite, mais d'une reconnaissance professionnelle. Dans tous les cas, le professionnel est tenu de respecter la réglementation propre à son activité. Se reporter à la fiche "Activité réglementée" correspondante. La liste des métiers d'art annexée à l'arrêté du 24 décembre  ne préjuge pas d'un statut professionnel : les personnes exerçant l'une des ces activités peuvent donc être artisans d'art (cas traité dans cette fiche) mais également professionnels libéraux ou artistes auteurs notamment. Seules les personnes physiques et les dirigeants sociaux de personnes morales immatriculées au répertoire des métiers (ou immatriculées en qualité d'artisan dans le registre national des entreprises) peuvent avoir la qualité d'artisan. Articles 20 et 21 de la loi n°96-603 du 5 juillet 1996

Nature de l'activité

Organisme compétent.

A compter du 1er janvier 2023 :  - Guichet unique  

La loi pour la croissance et la transformation des entreprises, dite loi Pacte de 2019 a mis en place le guichet électronique des formalités des entreprises (guichet unique) afin de se substituer aux 6 centres des formalités jusqu'alors existants (Autoentrepreneur.urssaf.fr, urssaf.fr infogreffe.fr, CCI, CMA, CA) dans un but de simplification des démarches.

Ainsi, le guichet unique est compétent pour toutes les entreprises domiciliées en France ou ayant une activité en France, quelles que soient la nature de leur activité (commerciale, artisanale, agricole, indépendante) ou leur forme juridique (entreprise individuelle, micro-entreprise, société, etc...).

En savoir plus sur le guichet unique  

La crise économique se fait sentir dans tous les secteurs, y compris celui des métiers d'art qui ne répond pas à des besoins primaires, mais parallèlement, la mondialisation et son cortège de produits aseptisés, édités à des milliers, voire à des millions d'exemplaires, lasse une partie des consommateurs. Ceux-ci désirent investir dans des biens durables, locaux et personnalisés. C'est la tendance du “slow made”.

Les métiers d'art attirent également de nouveaux candidats : des bacheliers issus de la filière générale, des étudiants ainsi que des adultes en reconversion professionnelle. Ils font le choix d'un art de vivre où l'esprit créatif et le travail minutieux constituent des valeurs essentielles à l'heure des remises en question individuelles et collectives sur la place et le sens du mot travail. Ils font également le choix de l'entrepreneuriat et de l'indépendance en travaillant souvent seuls (85 % des entreprises sont des structures unipersonnelles).

Autres signes de la vitalité de ce secteur aux multiples facettes : l'usage de nouveaux matériaux et d'Internet, qui démultiplie les contacts à l'étranger et favorise l'exportation.

Les conditions d'installation

Qualification(s) professionnelle(s) (artisan d'art).

  • Avoir la qualité d'artisan d'art

Pour pouvoir se prévaloir de la qualité d'artisan d'art ,  il est nécessaire d'exercer un métier mentionné dans la liste fixée par l'arrêté du 24 décembre 2015  et : 

- d'être titulaire d'un CAP, d'un BEP ou d'un titre équivalent, - ou de justifier d'une expérience professionnelle de 3 ans au moins dans ce métier sur le territoire d'un Etat membre de l'Union européenne ou partie à l'Espace économique européen. Article 1 du décret n°98-247 du 2 avril 1998

  • Avoir le titre de maître artisan en métier d'art  

Le titre de maître artisan est attribué par le président de la chambre de métiers et de l'artisanat (CMA) au professionnel immatriculé au répertoire des métiers (absoirbé au 01.01.2023 par le registre national des entreprises), titulaire du brevet de maîtrise (BM) dans le métier exercé, après 2 ans de pratique professionnelle. Ce titre peut également être attribué au professionnel immatriculé au répertoire des métiers qui, sans être titulaire du brevet de maîtrise : -  soit justifie d'un diplôme de niveau équivalent au BM (ex : BP, diplôme d'ingénieur), de 2 ans de pratiques professionnelle et de compétences en gestion d'entreprise et en psychopédagogie équivalentes à celles correspondant au BM, - soit est immatriculé au répertoire des métiers depuis au moins 10 ans, et justifie de compétences reconnues au titre de la promotion de l'Artisanat ou de sa participation aux actions de formation.

Dans ces deux derniers cas, la demande d'attribution du titre de maître artisan doit être adressée au président de la CMA qui transmet dans les 10 jours cette demande, accompagnée de son avis, à la commission régionale des qualifications. Le président de la CMA notifie la décision de cette commission dans un délai de 2 mois à compter de la réception de la demande complète. A défaut, le titre de maître artisan d'art est réputé acquis. Article 3 du décret n°98-247 du 2 avril 1998   et  article 3 de l'arrêté du 24 décembre 2015

Stage de préparation à l'installation

Les personnes qui sollicitent leur immatriculation au Registre national des entreprises n'ont plus l'obligation de suivre un stage de préparation à l'installation (SPI). En effet, le SPI est devenu facultatif depuis l'entrée en vigueur de la loi PACTE le 24 mai 2019. Pour en savoir plus sur le SPI

Condition générale d'honorabilité

Pour exercer cette activité, et pour pouvoir être immatriculé au registre national des entreprises (RNE), il ne faut pas avoir fait l'objet d'une interdiction de diriger, de gérer, d'administrer ou de contrôler directement ou indirectement une entreprise ou avoir été condamné à la peine complémentaire, interdisant l'exercice d'une activité professionnelle ou sociale pour crimes ou délits, prévue au 11° de l’ article 131-6 du Code pénal .

Cela peut être contrôlé par les personnels des chambres de métiers et de l’artisanat désignés et habilités par le président de la chambre concernée. Afin de savoir si les professionnels sont sous le coup d’une interdiction, ces personnels peuvent demander que leur soient communiquées des informations et des données à caractère personnel enregistrées dans le fichier national automatisé des interdits de gérer (Conseil national des greffiers des tribunaux de commerce).

Article L123-44 du Code de commerce

Les démarches étapes par étapes

Demande d'immatriculation au répertoire des métiers (rm).

Un mois avant le début de l’activité. A défaut, notifier la date de début de l'activité au plus tard la veille de celle-ci pour bénéficier d’un mois supplémentaire afin de demander l’immatriculation. 

Pour les personnes physiques : CMA de la région ou du département dans le ressort duquel est situé le principal établissement ou le local de l’entreprise ou de l’habitation occupé par la personne. Pour les dirigeants de personnes morales : CMA du lieu du siège social. S’il est situé à l’étranger, demander à la CMA dans le ressort duquel est situé le premier établissement installé en France.  

Procéder aux formalités de déclaration de l'entreprise

Cette formalité a pour objet de donner une existence légale à l'entreprise (entreprise individuelle ou société).

Depuis le 1er janvier 2023 : elle doit être réalisée auprès du guichet unique électronique de l’I.N.P.I . 

Pour en savoir plus sur le guichet unique

À noter : ​ un arrêté du 29 décembre 2021  précise que toutes les formalités d'immatriculation, modification et radiation relatives au statut d'artisan doivent être accompagnées des pièces justificatives requises pour être traitées.

Le cas échéant, enregistrer les statuts de la société

L'enregistrement obligatoire des actes de création de société a été supprimé en 2015. 

Toutefois, les statuts de la société, une fois datés et signés, doivent tout de même être enregistrés auprès du service des impôts des entreprises (SIE) lorsque : - les statuts ont été établis par un acte notarié, un acte de commissaire de justice (anciennement huissier de justice) ou une décision de justice ; - les statuts comportent un apport d’immeuble, de parts ou d’actions.

Pour en savoir plus  

Quelques aspects de la réglementation de l'activité

  • Taux réduit de TVA à titre exceptionnel et sous certaines conditions

Les artisans qui, accessoirement, conçoivent des œuvres d'art, signées et exécutées de leur main, dans la limite d'un nombre d'exemplaires numérotés, variable selon les métiers, peuvent comptabiliser séparément le prix de vente de ces œuvres et leur appliquer le taux réduit de TVA. Les productions d'objets manufacturés sont exclues. Consulter la liste et la définition des 7 catégories d'œuvres d'art concernées à l'article 98 A II de l'annexe 3 du code général des impôts  

  • Crédit d'impôt en faveur des métiers d'art

Ce crédit d'impôt peut bénéficier aux entreprises relevant des métiers d'art, soumis à un régime réel d'imposition, et remplissant certaines conditions.  Ce dispositif s'applique aux dépenses éligibles exposées jusqu'au 31 décembre 2023.  Pour plus d'informations sur le crédit d'impôt en faveur des métiers d'art. Article 244 quater O du code général des impôts

  • Respecter les normes de sécurité et d'accessibilité

Si les locaux sont ouverts au public, les obligations relatives aux ERP - établissements recevant du public - doivent être respectées : - en termes de sécurité incendie , des mesures de prévention et de sauvegarde propres à assurer la sécurité des personnes doivent être mises en place, - en termes d'accessibilité , l'accès aux locaux, notamment pour les personnes en situation d'handicap, doit être assuré.

Pour en savoir plus, consulter la rubrique ERP  sur le site Bpifrance création.

  • Exercice non sédentaire de l'activité

L'exercice non sédentaire de l'activité est subordonné à des formalités supplémentaires. Pour plus d'informations, se reporter à la fiche « Commerçant, artisan ambulant »  

Convention collective

Artisans d'art.

Se reporter à la convention collective de l'activité concernée.

Textes de référence

  • Conditions d'exercice et qualifications professionnelles

- Articles 20 et 21 de la loi n°96-603 du 5 juillet 1996 - Décret n°98-247 du 2 avril 1998 -  Arrêté du 24 décembre 2015

  • TVA et crédit d'impôt

 Articles 98A  de l'annexe III du Code général des impôts et 244 quarter O du Code général des impôts

Dossier Projecteurs Entreprendre dans les métiers d'art

Les éléments ci-dessous sont donnés à titre d'information. Malgré le soin apporté à leur rédaction et à leur actualisation, les informations indiquées sur cette fiche ne peuvent en aucune manière engager la responsabilité de Bpifrance. Pour finaliser vos démarches, rapprochez-vous des autorités compétentes.

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How to Wrtie an Artist business plan + Free Template

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Are you an artist—oil painter, singer, makeup artist, or writer ready to turn your passion into a profitable business?

If yes, and about to start your own art business; wait a moment!

You will need to think about resources and funding for navigating the ins and outs of an artistic journey.

Also, you need to specify if there’s a significant market for your business to be successful, what potential customers expect from you, and who are your competitors.

However, having a solid business plan is an essential tool to answer all these questions, and this artist business plan will surely help you!

It will guide you through all the important aspects of an effective artist business plan. It not only fuels your creativity but also paves the way for a sustainable and prosperous artistic venture.

But before diving right into the plan; let’s find some interesting facts about the creative art industry.

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Creative Art Industry Outlook 2024

  • The United States has been firmly holding its position as the leading global art market for the past few years, generating roughly 45% of the global sales value.
  • The revenue of performing arts companies in the U.S. will amount to roughly $19,6 billion by 2024, while for independent artists, it will amount to approximately $23,1 billion .
  • There are 71,828 people employed in the US musical groups and artists industry till 2023.
  • The number of people increased 0.4% on average over the five years between 2018 and 2023.
  • Zippia estimates that artists are 70% more likely to work at private companies as compared to public sectors.

Now, without further ado; let’s delve into the key components you need to include in your creative business plan.

Key Components of an Art Business Plan (w/ examples)

  • Executive Summary
  • Business Overview
  • Market Analysis
  • Product and Services
  • Sales and Marketing Strategies
  • Operations Plan
  • Management Team
  • Financial Plan

1. Executive Summary

An executive summary is the initial chapter intended to provide a quick overview of your entire artist business plan. It highlights the primary facts of your business, from art business ideas to financial projections.

Keep your summary concise and clear, use simple language, and avoid jargon as it quickly engages readers.

You can start by introducing the idea behind starting an art business and explaining what it does. For example, is it a startup, do you like to grow your business, or are you operating a chain of artist businesses?

Next, share a brief overview of how your art studio will be different from the rest. Provide a summary of each of the subsequent sections of your plan, such as:

  • Describe the artist industry and the target market in brief.
  • Represent the products or services you wish to offer.
  • Give a snapshot of your marketing strategy.
  • Name all the key members of your management team.
  • Provide a summary of your financial projections.

After that, end your summary with a clear call to action, inviting potential investors or readers to the next meeting if they are curious about your business.

Generally, this section is written after the entire business plan is ready as you go through and draft all the important sections of your business plan.

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2. Business Overview

The business overview section provides detailed information about your art business, including ownership, legal structure, office location, business history, and other business-related facts.

Initially, you can draft all the foundational facts like:

  • The name of your art business and the concept behind it, for example: do you need a makeup artist business plan, music artist business plan, or painter business plan, and what is the actual idea behind your artist business?
  • The legal structure of your art business whether it is a S-Corp, LLC, sole proprietorship, or some other.
  • Location of your art gallery and the reason why you selected that place.

After that, describe the owners of your business and mention their roles in running it. Emphasize the percentage of shares owned, and how each owner helps in the business. For example,

Business overview example for artist business

You can add a memorable, clear mission statement that sums up the objectives and core principles of your art studio. Also, include an outline of the business’s history and how it came to be in its current position.

If you want to, include some personality and interesting details, especially if you have any achievements or recognitions till now for your creative art.

Convey your aspirations and your clear vision. Highlight future business goals and if you have any plans of opening an art studio or hosting an art gallery opening.

3. Market Analysis

Next, dive into the art world as this chapter provides a clear understanding of the art industry, along with the target audience, competitors, and growth opportunities.

So, take some time to go further and identify your target market and define your ideal target customer. It will guide your artistic choices and marketing strategies.

Know more about your customers and which type of services they prefer: customized painting, greetings, invitation cards, poetries, songs, or anything else.

After that, give an overview of the art industry. It unveils necessary information about the market size and growth potential of the art market in which your business will run. :

Market Analysis Example for Art Business

Also, conduct detailed market research to identify direct and indirect competitors. Evaluate their strengths and weaknesses.

You can perform a SWOT analysis to find internal strengths & weaknesses of your artist business and external opportunities & threats in the market.

Based on that, outline unique selling points and competitive edge. Accentuate how your art is different from the rest of the arts, and explain how you can offer qualitative services.

Try to analyze emerging market trends in the industry, such as changes in customer preferences and explain how your art business will cope with all those trends.

You can describe any regulations or licensing requirements that affect your art business, such as safety codes, contracts, taxes, or something else.

Here is an example you can refer to draft regulations for your art business:

Operating within the art industry entails adhering to several regulations. 

These encompass [specific regulations, e.g., “safety codes for installation arts, contracts ensuring the rights and responsibilities of both artists and clients and taxation structures specific to art sales”]. 

Our studio is committed to upholding all necessary licenses and continuously stays updated on regulatory changes to ensure full compliance.

4. Product and Services

The product and services section of an art studio business plan should describe the specific services and products you will provide. It should be detailed, informative, and customer-focused.

Start this section by introducing the artist first, along with the art form they will be using, for example, paintings, sculpture, photography, sketches, customized services, greeting cards, or something else.

Describe the artist’s distinct aesthetic and style and explain how it distinguishes them from other professionals in the field.

You can also include the specific items the artist produces, such as their original works, sell paintings or their limited edition prints, or any pieces they have been commissioned to create.

Try to describe each product’s advantages and characteristics as well as how they appeal to the target market. Also, emphasize the importance of quality by including all the details about the raw material you will use.

Here, don’t forget to explain how your business will ensure that all services and products are delivered with the highest standards of efficacy.

5. Sales and Marketing Strategies

A successful sales and marketing plan involves a list of strategies you will use to attract and retain your potential customers.

Here are some key elements to include while writing your sales & marketing strategy:

Unique selling proposition (USP)

Clearly state the artist’s unique selling point, which should cover their taste, aesthetic, and the advantages of their products and services. Something needs to be said in a way that appeals to your intended audience.

Pricing strategy

Develop a pricing strategy that is competitive and affordable, yet profitable. Consider offering promotions, discounts, or packages for your products & services to attract new customers.

Marketing strategy

Draw out a marketing plan that can spread the word about your work and put yourself out there. You can include a mix of online and offline marketing channels.

Consider social media platforms, email marketing, content marketing, brochures, print marketing, and events.

You can take reference from the below example written using Upmetrics AI Assistant :

Sales strategies

Mention your sales strategy as an approach to turn potential buyers into clients by providing limited edition prints, discounts, and referral scheme discounts.

Customer retention

Describe how your art business will retain customers and build loyalty, such as through loyalty programs, special events, or personalized service.

6. Operations Plan

Next, you can craft a behind-the-scenes look into your artistic process and procedures.

This operations plan section paints a vivid picture of your creative endeavors, from your art studio setup to the tools and techniques you utilize.

First, you can explain how you go about creating your art, what tools and materials you require, and how long it takes to finish each piece.

If you collaborate with assistants or any other professional artist, provide details about their tasks and operational processes.

You can also describe your inventory management strategy, including your shipping, tracking, and storage methods. Mention how you’ll maintain track of your artwork and ensure that it’s transported and stored correctly.

inventory management strategy

7. Management Team

The management team section provides a brief overview of the individuals responsible for driving the art business and highlights that your business has the most suitable team.

You can introduce your team members including the artist, the artist manager, the booking agent, the publicist, the accountant, and the lawyer.

Even if you’re an unaccompanied artist, showcase the key individuals who support your creative journey.

Try to provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

You can also represent the organizational structure of the management team, including reporting lines and how decisions will be made. Here is an illustration of an organization chart using Upmetrics:

organization chart example of art business

If you have a board of advisors/mentors who have contributed to your business growth, mention them along with their roles and experience.

Don’t forget to explain your compensation plan for the leadership team and staff, including salaries, bonuses, and other benefits.

8. Financial Plan

A well-structured and in-depth financial forecast is the most important section for potential investors, as it offers a clear insight into any capital or investment requirements, startup costs, projected revenues, and profits.

So, develop a precise summary of your financial projections for the initial years of operation. Highlight all the crucial facts investors require for informed, strategic decision-making.

For a successful artist business plan, you should include the following financial statements:

  • Sales forecast
  • Expense budget
  • Profit and loss statement
  • Cash flow statement
  • Projected balance sheet
  • Break-even analysis
  • Business ratios
  • Exit strategy

From the above, you can estimate how much finances you will need to start and operate your art business. Consider funding resources including bank loans, SBA-guaranteed loans, angel investors, or personal savings.

Here’s an example of a projected balance sheet for the next 3-5 years using Upmetrics:

example of a projected balance sheet for art business

9. Appendix

When writing the appendix section, you should include any additional details that support the main content of your business plan.

This may include financial forecasts, market research data, legal documents, and other relevant information.

  • Enclose a table of contents for the appendix section to make it easy for readers to find specific information.
  • Add financial statements such as income statements, balance sheets , and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
  • Provide market analysis reports, such as statistics on the size of the art industry, consumer demographics, and trends in the industry.
  • Include any legal documents such as business licenses, permits, and contracts.
  • Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
  • Use clear headings and labels for each section of the appendix so that readers can easily locate the information they need.

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Whether you’re a beginner or trying to expand an existing one, Upmetrics is all you need to make a successful pro-business plan that matches your business goals.

Download our artist business plan pdf now and start writing a comprehensive plan in no time!

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Frequently asked questions, how often should the business plan be reviewed and updated.

Review and update your artist business plan at least once a year or more often if there are significant changes in your business. It ensures your plan remains aligned with your artistic direction, market conditions, or goals.

What should be included in an Artist’s Business Plan?

A comprehensive artist business plan should include below key components:

  • Sales and Marketing Plan

What kind of financial information does a business plan include?

In an artist’s business plan, the financial part includes startup costs,  income statement, cash flow statement, balance sheets, and break-even analysis. It offers a clear idea of your financial health, enabling investors to estimate the potential success of your artistic business.

Is it necessary to have business experience to create an artist business plan?

Business experience is beneficial but not mandatory to create an artist’s business plan. Many artists successfully draft business plans with a passion for their art and a willingness to learn.

Can the template help in planning for long-term career growth?

Yes, a well-written business plan template can undoubtedly help you in planning for long-term career growth. Include your artistic goals, market strategies, and financial predictions, as the template can be a strategic tool for envisioning and working towards sustained success throughout your journey.

About the Author

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Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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How to Write a Business Plan for an Artist’s Business

Female entrepreneur working on a piece of clay pottery within her shop. Considering if she needs to write a business plan for her art business.

7 min. read

Updated January 24, 2024

Free Download:  Sample Arts and Crafts Business Plan Templates

“But how can I write a business plan? I’m an artist.”

He was one of my favorite students in the class I used to teach on starting a business. He had a delightful way of challenging assumptions, occasionally on the basis that art, by its very nature, was above—or perhaps immune—to cash flow. As a student, he was engaged, intelligent, and eager to learn; so yes, he was one of my favorites.

“What, you aren’t going to sell paintings?” I responded. “You don’t plan to pay your rent and other expenses? You don’t care if checks bounce?”

How you make money is at the heart of an artist’s business plan

He agreed, somewhat begrudgingly, that maybe an artist wanted to survive in the world like anybody else.

On reflection, he decided that he liked the idea of making a living without abandoning his art. In the end, he saw himself in a condition similar to the professional, like a bookkeeper or consultant, faced with the idea of doing what he loved, in conjunction with a plan.

In this case, being an artist meant creating paintings to be hung on walls. But “artist” can mean a broad range of related things, from fine art and (ugh, so crass) commercial art, to design, writing, acting, stand-up comedy, and even live art. I’m in favor of whatever works for you and in awe of people who actually manage to combine talent, passion, and hard word to make that work for them as a way of life. Hats off.

So how do you make a business plan and use it to optimize the business side of your art? Here are some suggestions.

The big idea—making money

The first big hurdle for the artist business plan is what they call the business model, or, if you don’t like the trendy buzzword, how you make money.

If you’re a performer, I assume it’s about gigs, managers, and that stuff. Or, it’s about selling your paintings, sculptures, or photographs. Maybe you’re okay with being the starving artist, but if not, it’s “show me the money.” Don’t discount the obvious—take a look at the results of a quick web search, in the illustration here, for  “where to sell my paintings.”

Don’t completely discount the related businesses. Writers teach literature, painters teach fine arts. There are galleries. There are websites buying, selling, and collecting art. You can be as creative with the business model as you are with your art. Stand-up comedy is a tough career, I hear, but there are people getting around the gatekeepers using YouTube and downloads.

One of my personal favorite artist-with-a-plan stories is the story of  Paul Anthony and Rumblefish.  He was a talented musician—a drummer who built a business around selling music rights for films and ads. He started from his dorm room at the University of Oregon in 1996; he sold his company, Rumblefish.com, for $27 million in 2015.

Eventually, you settle in on how you hope to make money. Talk to people about it, search the web, sample websites, ads, displays, prices—get as much how-to information as you can and settle in on what you’re going to try.

That is the heart of your artist business plan: how you make money.

What’s your biggest business challenge right now?

  • Strategy and tactics

Strategy is focus. It’s as much about what you don’t do as what you do. Figure out where you are going to concentrate your business efforts. It could be as simple as what kind of work you sell, to whom, through what channels. Or it might be what kind of performance, and how you reach the gatekeepers. Think about what makes you different, who will buy from you, and what you sell to them.

With strategy set, you need tactics to execute. Tactics are decisions you make about pricing, channels, websites, social media, managers, agents, stores, overhead, allies, and so forth. Make sure your tactics match your strategy.

For more on strategy and tactics, check out  Strategy Is Useless without Execution  and  Strategic Plan for Your Business,  also here on Bplans. If you’re a  LivePlan  user, determining your strategy and tactics can be as simple and direct as filling out the pitch page in LivePlan, which defines market, strategy, tactics, and so forth. If not, strategy and tactics can be as easy as a few bullet points you set down and keep track of. You don’t have to include long eloquent texts to make a business plan for yourself. Just include what you need, and will use.

  • Milestones and metrics

Think through some manageable and measurable milestones—goals—you’re going to meet along the way. It might be your first gig; your first painting sold; your first painting available through some website; your first YouTube video posted, or the 100th; or maybe reaching 500 likes or 1,000 followers; or getting on the Jimmy Fallon show. Try to spell it out, though, so you can aim for it and work toward it.

The metrics help you track progress. Units sold, gigs, unique visitors, conversion rates, viewers, likes, follows—avoid having a plan full of generalities only. Keep it concrete and specific so you can use it to guide yourself and optimize your business.

For more on that, read  Milestones Make Your Business Plan a Real Plan.  For a personal view of metrics, with some suggestions, read my post on my blog here at Bplans:  Magic of Metrics, Tyranny of Metrics.

  • Essential business numbers

Although a lot of people fear forecasts, don’t. It’s easier to do essential forecasts than to run a business without them. A simple sales forecast can be extremely helpful for your business later, as you track actual results, compare them to the forecast, and analyze the difference. What went right? What went wrong? Where were you off? If you don’t lay out a  forecast  first, you lose the opportunity to follow up with the management of it.

And yes, I know, you’re an artist, that’s not what you do. It’s hard on the self-image, but it’s good for the bank balance. You can do it, and it will help you succeed. Consider this previous post:

Do a spending budget linked to the sales forecast. A lot of your spending—marketing activities, for example—ought to have a direct connection with the projected sales that will result. For more on that, try my recent post on my blog here at Bplans:  How to Do a Spending Budget.  That’s part of a whole series I finished recently, on  standard business plan financials.

And, most important, plan your cash flow. Make sure you have enough cash in the bank to pay your rent and other bills. Having enough sales is a critical first step, managing spending is next, and then make sure you have the full cash flow including things like loan repayment, buying inventory, and supplies. For more on cash flow, try this post:  How to Forecast Cash Flow.

Remember: It’s planning that matters, not just the plan

The point of the business plan for most artists isn’t just having the plan; it’s using it to optimize your business. Expect your plan to change often. It’s a cycle that starts with the first plan and continues from then on, as long as you are in business. I call it P-R-R-R, as in the illustration here on the right.

Use it like a dashboard, a tool for checking your progress against goals, for tracking results, and doing regular course corrections. Think of it as a business navigation system, which includes destination, route, and—with regular review and revisions—real-time information to adjust the route as you go.

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Content Author: Tim Berry

Tim Berry is the founder and chairman of Palo Alto Software , a co-founder of Borland International, and a recognized expert in business planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning.

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Table of Contents

  • The big idea—making money
  • Remember: It’s planning that matters, not just the plan

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How to Sell Art Online | Online Marketing for Artists

Helping artists sell their art online since 2009. Blog, guides, courses, and coaching for artists.

Business Plans for Artists: Here, I Did It for You!

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Also, check out Jennifer’s book!

You’ll want to see her Right Brain Business Plan home study course .*

Not Ready for A Full Right Brain Business Plan?

Here’s a simple 4 page example plan that will help you get started.

Example Business Plan for Artists (pdf)

Example Business Plan for Artists (Word doc)

The first thing I ask every artist when we start working together is if they have a business plan. Most of the time the answer is no. Why do you need a business plan, you ask? Great question.

You will become focused. As you start planning, that shotgun approach to marketing that most artists take will start to thin itself out and you will learn how to put a system in place. Also, establishing your unique selling proposition is really important. Sure, you’re a painter, but what makes you stand out from all of those other painters out there? There’s a lot more to being an independent artist than just creating your art.

You’ll know where you stand. Your strengths and weaknesses will become apparent to you as you start to create a business plan. What aspects of your art do you excel at? What do you tend to put off because you don’t know how to finish ? Once you know where you stand, you’ll know what your weaknesses are, and this is really important. Most artists have no idea that they’re not good at accounting, or they don’t want to admit it so they run around in circles. A business plan will help you eliminate this.

You’ll know how to get where you want to be. Once you write down a business plan, it’s easy to refer back to it often to get re-focused on your goals. Carefully analyzing what you really want out of your art business is a good way to stop doing what is getting in your way.

You’ll know what other artists are doing. Do you want a competitive advantage? Are you afraid of really pushing your business because you don’t know what will make you different and make people want to purchase your art?

Does 4 pages feel like too much?

Get started with our beginner’s one-page business plan and work your way up.

This post has been updated since its 2009 original publish date.

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November 20, 2009 at 11:46 AM

This is fantastic! Many thanks!

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November 21, 2009 at 9:45 AM

You’re welcome!

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November 22, 2009 at 5:32 AM

This is a really great resource that I’ll have to share with my readers. It’s always wonderful to find other people putting in the hard work and dedication that goes into doing what you do. .-= Damien Franco´s last blog ..Photographer’s Intro to Twitter =-.

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May 19, 2010 at 3:26 PM

This is great. Thank you for doing this. It’s really something I’ve always known I needed to do. I will definitely do it now.

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April 27, 2011 at 8:21 AM

Do you have a business plan for dummies and beginners? This is kind of advanced. I have nothing but 5 good paintings right now.

This is my first time coming to this website. I was very confused by the business plan. Who is “I”? As in, “I help artists dispel the starving artist myth”? It took me 15 mins to finally understand who “I” is, and who Cory and John Smith is.

January 7, 2016 at 12:24 PM

I agree, this business plan is completely confusing and way too advanced and overwhelming. I really want to like it, but after reading it a few times, I’m still lost.

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October 27, 2011 at 11:10 PM

Creating a business plan was one of the smartest things I ever did. I wrote down all the ideas that had been spinning around in my head but had never been inserted into my business as a whole. Just the process of writing everything down becomes a way to clear your head and see the way forward. It’s great to see an honest, physical example of a business plan – thanks Cory!

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March 11, 2012 at 4:25 PM

Wow!  I’m so glad I stumbled onto this!  Just what I needed!

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June 4, 2012 at 6:16 AM

Thanks for posting the examples.  I didn’t realize that I already had lists covering most of the sections.  This really helped me put everything together in one place.  Now as I get new ideas, I have one document that I can go to.  I can quickly jot it down and properly categorize the idea right away knowing that I will have it on hand for when I have time to review the bigger picture over time.  Thanks again!

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June 4, 2012 at 8:01 AM

 @figmentations Glad it helped!

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January 13, 2013 at 2:57 PM

Thanks Cory. A Breath of Fresh Air!!! For the first time at last…with drudgery behind me, I can now pursue my business plan in JOY!!! In full celebration of all right brainers…here’s to your unlimited success:-)

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February 23, 2013 at 11:43 AM

Hi Cory & Jennifer, I totally agree with having a business plan, writing down all the ideas & growth you have in mind for your business.

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July 1, 2013 at 5:20 AM

thanks for everything. i like this site so much…

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August 19, 2013 at 7:55 AM

Thank you this was very helpful 🙂

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December 17, 2013 at 8:32 PM

Thank you for sharing this information, it can be difficult finding business resources for the artist/entrepreneur.

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December 20, 2013 at 12:43 PM

Just need help starting a creative business. CB

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September 25, 2015 at 3:07 PM

hello jennifar, i a cross this because am a starting artist. gama arts in Rwanda but i realy want a bussiness plan because i know success business needs a plan. thank you.

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February 26, 2016 at 4:12 PM

I’m looking forward to doing the seminar on how to sell your artwork online. I am not computer literate, so this is going to require some intensive learning on my part. I am retired and can finally dedicate my time to doing the thing that I love the most, painting watercolor illustrations. I know nothing about blogging, or setting up my own web site. I hope this is the kind of information I can access from your seminar.

Thank you for showing me my first step toward creating a business out of my artwork…

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May 16, 2016 at 4:35 PM

Thanks Cory and Jennifer, for sharing this information, it’s always good to know more about how I can do more on my art business.

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November 25, 2017 at 3:06 PM

It helps me a lot to have specific, measurable goals. I’m just starting to turn art into a business for myself, so I’m trying out a few different things to see what works for me, but concrete numbers and plans and dates really help.

I’ve put together a list of business books for artists: http://jacquelineboss.com/2017/11/25/10-art-business-books-learn-how-to-sell-your-art/

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January 22, 2018 at 12:01 PM

I had no idea how to get this started. This is super super helpful! Thank you!

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IBM Reopens Its Frozen Pension Plan, Saving the Company Millions

The company has stopped making contributions to 401(k) accounts, and instead gives workers cash credits in a new version of its old pension plan.

An illustration of an old computer that's melting, with IBM on the screen.

By Jeff Sommer

Jeff Sommer writes Strategies , a weekly column on markets, finance and the economy.

Traditional pension plans haven’t come back. But the news from IBM might lead you to think so.

Last month, IBM thawed out a defined benefit pension plan that it had frozen more than 15 years ago. The company has also stopped making contributions into employee 401(k) accounts.

These moves are startling, because, on the surface, at least, IBM seems to be reversing a decades-long trend of corporations moving away from traditional pension plans. With the old plans, companies promised to pay employees retirement income that rewarded them for long years of service. But these plans were expensive, and IBM and hundreds of other firms instead began to emphasize 401(k)s that moved the primary responsibility for saving and investing to workers.

IBM’s new approach is significant because the company has been a leader in employee benefit policymaking. What it is doing now is no simple return to the classic cradle-to-grave benefits system. In fact, IBM’s new pension plan isn’t nearly as generous to long-tenured employees compared with its predecessor.

The move has real advantages for some people who work at IBM, particularly those who put little or no money of their own into 401(k)s and who stay at the company for a relatively short while.

Crucially, IBM’s maneuver is likely to be wonderful for its shareholders. The company is saving hundreds of millions of dollars a year by stopping contributions to employee 401(k) accounts. And it doesn’t need to put any money into the pension plan this year — and, probably, for the next few years — because it has plenty of money already in it. On a purely financial standpoint, IBM is improving its cash flow and bottom line.

For a small but important subset of companies — those with fully funded, closed or frozen pension plans — IBM’s move could be a harbinger of things to come, pension consultants say. IBM is using a surplus in its pension fund to simultaneously change its employee benefits package and help the company’s finances.

“You’ll be seeing more of this,” said Matt Maloney, a senior partner at Aon. “But I don’t think it’s really a watershed event because not that many companies are in a position to do what IBM is doing.”

Retirement Basics

IBM calls its new pension plan a “retirement benefit account.” It is nestled, legally and bureaucratically, within the old version. Because it’s part of the defined benefit pension plan, the new plan is backed by the government’s Pension Benefit Guaranty Corporation , which will pay benefits , up to certain limits, if the plan runs out of money or the employer goes out of business.

Unlike 401(k)s, in pension plans the employer makes “the contribution, owns the assets, selects the investments and bears the investment risk,” said Alicia Munnell, the director of the Center for Retirement Research at Boston College.

Employees are immediately vested in the new IBM plan, and can take their money with them when they leave, IBM says. So far, so good.

But for many employees, the change comes at a cost.

IBM will no longer make contributions to employee 401(k) plans. Until now, it made 5 percent matching contributions and 1 percent automatic contributions, according to internal documents that were posted publicly and whose authenticity Jessica Chen, an IBM spokeswoman, confirmed. That money and those accounts are owned by employees. It took a year for employees to be vested in those accounts.

The new retirement benefit accounts are part of a so-called cash balance plan, a pension plan in which the employer controls how the money is invested.

In the new IBM accounts, employees receive credits equal to 5 percent of their salary — 1 percentage point less than the company’s maximum contribution to the 401(k) used to be. For the first year only, employees are getting a 1 percent salary bump to make up for the discrepancy in contributions between the old 401(k) and the new retirement accounts.

Risk and Return

IBM documents show that in the new accounts, employees are guaranteed a return of 6 percent interest for the first three years — an excellent rate under current market conditions.

From 2027 through 2033, the return is likely to fall. Employees will receive the yield on 10-year Treasuries, with a floor of 3 percent. From 2034 on, there is no floor. So if Treasury yields fall below 3 percent — as they were most of the time from late 2008 through early 2022 — a paltry return is all that employees will get.

Remember, in a 401(k), employees are free to invest as they like. People with a long investing horizon can favor the stock market, which tends to produce higher returns than government bonds over long periods.

Although IBM workers can keep their 401(k)s and continue to add money to them, they won’t have the inducement of a company match. How many will continue to contribute remains to be seen. In the new accounts, employees are receiving only fixed-income investments.

That may be fine for people in retirement, but it’s questionable for those with years to come in the work force. Employees may need to increase the equity allocations in their 401(k)s or other accounts.

The Background

At the peak for defined benefit plans, in the 1970s, as many as 62 percent of workers in the private sector were covered solely by these retirement plans, according to the Employee Benefit Research Institute, an independent organization that researches retirement issues.

By 2022, the institute found , only 1 percent of private-sector wage and salaried workers had just a defined benefit plan, while 41 percent participated in only a defined contribution — or 401(k) — plan, and 8 percent participated in both.

Underfunding of corporate pension plans led to the great shift away from defined benefit plans. At first, 401(k)s were supplementary savings vehicles for employees. Now, along with Social Security, 401(k)s have become core elements of retirement.

By closing the old defined benefit plans to new workers and by freezing benefits for people already enrolled in them, companies reduced their potential pension liabilities. They poured money into the old retirement plans to bring them into compliance with government rules, which were relaxed to give companies relief .

But canny management and cooperative financial markets have helped increase plan funding, too. Because pensions are a form of annuities, the increase in interest rates over the past couple of years has made it cheaper to finance existing pensions. On top of that, strong stock returns over the past decade have bolstered fund assets.

These factors have led to a sea change in the funding of the old corporate pension plans. (Public pension plans, on the other hand, face an estimated $1.45 trillion funding gap, according to the Pew Charitable Trusts .) For big companies, the average defined benefit private plan now has more than enough money to pay off its pension obligations. For defined benefit pension plans at S&P 500 companies, Aon says , funding levels rose to 102.7 percent on Feb. 6 from 78.4 percent in 2011.

The Bottom Line

IBM’s defined benefit pension plan is now extremely well funded. Its annual report shows that it had a $3.5 billion surplus in the plan last year, while it paid $550 million annually in 401(k) contributions. It doesn’t need to put fresh money into the pension plan and now, with the shift to the new retirement benefit accounts, it isn’t making 401(k) contributions either.

Professor Munnell estimated that IBM would be able to credit employees with benefits in the new accounts for at least the next six or seven years. Several pension consultants said that if market conditions were favorable, and IBM invested the $3.5 billion surplus at a higher rate of return than the fixed-income rates it was offering employees, it might be able to avoid deploying any cash on these benefits for many years.

The company said its retirement innovation was improving its finances. In an earnings call on Jan. 24, James J. Kavanaugh, IBM’s chief financial officer, said the company’s cash flow was better this year, in part because of “lower cash requirements driven by changes in our retirement plans.” That could be true for years to come.

Other companies with frozen plans that are fully funded could follow IBM’s lead.

This isn’t a return to the richer benefits for long-tenured employees provided by traditional defined benefit plans.

But perhaps cash balance plans combined with 401(k)s are the best that most big companies are likely to be offering. If so, Zorast Wadia , a principal and consulting actuary at Milliman, the pension consultant, suggested, there are a variety of ways of designing retirement packages that make use of pension plan surpluses. Unlike IBM, for example, some companies could continue their 401(k) contributions while starting cash balance plans.

Finding ways to use well-funded pension plans generously but responsibly is a challenge for big companies. IBM has moved cautiously. But it’s in nobody’s interest for companies to make pension promises that they can’t keep.

Jeff Sommer writes Strategies , a weekly column on markets, finance and the economy. More about Jeff Sommer

A Guide to Making Better Financial Moves

Making sense of your finances can be complicated. the tips below can help..

The federal financial aid formula used to give a break to families with two or more children in college at a time. That’s gone now, and some schools may not fill the gap .

Student loan borrowers who have access to a 401(k)-type plan, may soon generate retirement savings contributions from their employer by paying off their loans. Here’s how it works .

Are you trying to improve your credit profile? You can now choose to have your on-time rent payments reported to the credit bureaus  to enhance your score.

Americans’ credit card debt and late payments are rising, and card interest rates remain high, but many people lack a plan to pay down their debt. Here’s what you can do .

When banks close checking and credit-card accounts because of “suspicious activity,” chaos and anxiety ensue. It doesn’t have to be this way .

There are few challenges facing students more daunting than paying for college. This guide can help you make sense of it all .

IMAGES

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  2. A Guide to Creating an Artist Business Plan

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  1. Crafting an Artist Business Plan: A Step-by-Step Guide for 2024

    Your artist business plan should include: Your artistic vision and goals A description of your target audience or ideal collector Your unique selling proposition (USP) Information about trends in the art marketplace and your competitors A detailed description of your products and services A marketing plan A comprehensive financial plan

  2. Artisan : un exemple de business plan rédigé (35 pages)

    Le business plan d'un artisan Nos experts ont réalisé un business plan pour un artisan, modifiable. Boulanger, électricien, fleuriste ... l'artisanat recouvre des dizaines de métiers et donne envie à de nombreuses personnes. Cependant, avant de créer son activité artisanale, il est conseillé de rédiger un business plan sérieux et complet.

  3. A Guide to Crafting an Impressive Artist Business Plan

    What is an Artist Business Plan? An Artist Business Plan (whether it's for a fine artist, photographer, interior designer, freelance videographer, etc.) is a document that sets out your future objectives and strategies for achieving them, usually within 1-5 years.

  4. How to Start an Art Business in 8 Simple Steps in 2024

    Key Takeaways. Craft a business plan and identify your ideal collectors. Establish a unique artistic identity, price artwork strategically, and navigate legalities and licensing for success. Market and promote effectively to build loyal collectors.

  5. Artist Business Plan Template [Updated 2024]

    Starting an artist business is easy with these 14 steps: Choose the Name for Your Artist Business. Create Your Artist Business Plan. Choose the Legal Structure for Your Artist Business. Secure Startup Funding for Your Artist Business (If Needed) Secure a Location for Your Business.

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    Start your Business Plan Now. Art and handmade crafts add tremendous value to society. According to a report by Business Research Insights, the global arts and crafts market size was USD 44120 Million in 2021 and is projected to touch USD 63590 Million by 2031, exhibiting a compound annual growth rate (CAGR) of 5.4% by 2023-2028.

  7. Artisan d'art

    Définition de l'activité. L'artisan d'art est un professionnel qui exerce une activité artisanale comprise dans la liste des métiers d'art annexée à l'arrêté du 24 décembre 2015. Il ne s'agit pas d'un statut juridique à part entière ni d'une activité proprement dite, mais d'une reconnaissance professionnelle. Dans tous les cas, le ...

  8. How to Write Artist Business Plan+ Template & Guide (2024)

    Creative Art Industry Outlook 2024. The United States has been firmly holding its position as the leading global art market for the past few years, generating roughly 45% of the global sales value.; The revenue of performing arts companies in the U.S. will amount to roughly $19,6 billion by 2024, while for independent artists, it will amount to approximately $23,1 billion.

  9. An Artist's Guide to Making a Business Plan (In Just 6 Steps)

    C. Your Story. The next step is to write down your story as an artist. This is one of the most important steps because it's how you can form a worthwhile connection with your possible collectors. Write your artist statement by answering these 5 questions art buyers have about you. 6. YOUR PROCESS.

  10. A Guide to Creating an Artist Business Plan

    Step 6: Build an Action Plan. The steps covered thus far have focused on big-picture vision and goals, finances, and marketing. Each step requires smaller action plans, but once you have each of these smaller steps worked out, it's time to create an overarching action plan. This will be the crux of your artist business plan.

  11. How to Craft a Powerful Business Plan for Artists to ...

    This is a visual tool for developing and understanding a business model. It covers critical areas such as value proposition, customer segments, channels, customer relationships, revenue streams, essential resources, key activities, key partnerships, and cost structure. For artists, a business model canvas could be helpful in seeing the big ...

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    The big idea—making money. The first big hurdle for the artist business plan is what they call the business model, or, if you don't like the trendy buzzword, how you make money. If you're a performer, I assume it's about gigs, managers, and that stuff. Or, it's about selling your paintings, sculptures, or photographs.

  13. The One-Page Guide To Creating An Art Business Plan

    Include everything you want to do and itemize it. Remember your intentions, branding and marketing strategy, your goals. Let the greater picture help guide you as you shape your plan. Look at your calendar, and for every quarter, identify two or three big actions you can commit to. Set your goals with actionable steps.

  14. Business Plans for Artists: Here, I Did It for You!

    I noticed that a lot of artists are looking for business plans. I did some searching and it turns out there aren't a lot of pre-made business plans out there for artists, so, I brought Jennifer Lee, author of Right Brain Business Plan, here to share her creative ideas for business plans. She's really amazing, so I'm sure you'll love this!

  15. Business Plans for Artists: What Every Artist Should Know

    After doing this exercise, you will most likely find yourself with enough information to write up to a 5 sentence mission statement that will help you focus your business plan and communicate effectively with your customer base, potential collaborators, art fairs and other art professionals. 2. Define Your Vision Statement.

  16. 2024 Art Business Idea Competition now accepting entries

    2024 Art Business Idea Competition now accepting entries | Penn State University. The Arts Business idea Competition is the College of Arts and Architecture's annual showcase of arts entrepreneurship that asks students to present an arts-based business plan that could earn entrants up to $5,000 to develop the concept.

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    A well-prepared business plan does several critical things for you: • It helps determine the feasibility of your business idea • It identifies many key decisions you will have to make • It helps you identify, collect, and organize critical information • It helps you make informed decisions Preparation for writing the business plan Consider the reader and your objectives.

  18. A Breakdown of Business Models for Artists

    For the purpose of art-specific needs, we will be covering the following five US-based business structures: Sole proprietorships. Partnerships. LLCs. Cooperatives. S Corporation. A lot of artists opt for a business structure such as an LLC, which separates your personal assets from your business assets. Without separation of your assets, if you ...

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  29. IBM Reopens Its Frozen Pension Plan, Saving the Company Millions

    Feb. 9, 2024. Traditional pension plans haven't come back. But the news from IBM might lead you to think so. Last month, IBM thawed out a defined benefit pension plan that it had frozen more ...