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Massage Therapy Business Plan Template

Massage therapy business plan.

You’ve come to the right place to create your massage therapy business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their massage therapy businesses.

Massage Business Plan Example

Below is an example of a Massage Therapist business plan.

Executive Summary

Business overview.

Peaceful Massage is a startup massage therapy company located in San Francisco, California. The company is founded by Daniel Young, a certified massage therapist who has been recognized for several years as one of the top massage therapists in the area. Now that Daniel has garnered a positive reputation for providing exceptional massage therapy services, he is ready to start his own company, Peaceful Massage. Daniel is confident that his reputation and massage therapy skills combined with his ability to effectively manage client relationships will help him to quickly secure a loyal client base for his new business. Daniel plans on recruiting a team of highly qualified professionals to help manage the day to day complexities of running a massage therapy business including marketing and sales, accounting and bookkeeping, client reception, and record keeping.

Peaceful Massage will provide a comprehensive array of massage therapy modalities and services in a calming environment. The Peaceful Massage facility will be the ultimate choice in San Francisco for massage therapy while being the best-priced option in the area.

Product Offering

The following are the services that Peaceful Massage will provide:

  • Acupressure
  • Aromatherapy
  • Deep Tissue Massage
  • Hot Stone Massage
  • Pregnancy Massage
  • Sports Massage
  • Swedish Massage
  • Thai Massage

Customer Focus

Peaceful Massage will target anyone in San Francisco looking for a calming massage. The company will target people with chronic pain or injuries that could benefit from massage therapy. Peaceful Massage will also target athletes and people with active lifestyles. No matter the client, the clinic will deliver the best communication, service, and prices.

Management Team

Peaceful Massage will be owned and operated by Daniel Young. He has recruited an experienced administrative professional, Barbara Lewis, to be his office manager and help run the day to day operations.

Daniel Young is a graduate of Monterey Peninsula College with an associates degree in massage therapy. He has been working at a local spa for more than eight years as a certified massage therapist. Daniel’s expertise in various massage therapy techniques and effective communication skills have allowed him to develop a loyal client base.

Barbara Lewis has been an administrative assistant for over ten years at a local health spa. Daniel relies strongly on Barbara’s diligence, attention to detail, and focus when organizing his clients, schedule, and files. Barbara has worked in the health spa industry for so long, she understands all aspects required in running a successful massage therapy business.

Success Factors

Peaceful Massage will be able to achieve success by offering the following competitive advantages:

  • Friendly, knowledgeable, and highly qualified team of certified massage therapists who will be able to assess each client’s massage therapy needs and provide the modality that will work best for them.
  • Comprehensive menu of services to cater to a wide range of clients from those in chronic pain to those just looking to relax.
  • Peaceful Massage offers the best pricing in the area. The pricing structure is the most cost effective compared to the competition.

Financial Highlights

Peaceful Massage is seeking $250,000 in debt financing to launch its massage therapy business. The funding will be dedicated towards securing the clinic space and purchasing massage therapy equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for print ads and association memberships. The breakout of the funding is below:

  • Massage therapy clinic build-out: $50,000
  • Equipment, supplies, and materials: $20,000
  • Three months of overhead expenses (payroll, rent, utilities): $160,000
  • Marketing costs: $10,000
  • Working capital: $10,000

The following graph below outlines the pro forma financial projections for Peaceful Massage.

Company Overview

Who is peaceful massage.

Peaceful Massage is a newly established massage therapy clinic in San Francisco, California. Peaceful Massage will be the most caring, clean, and comfortable choice for clients in the area. Peaceful Massage will provide a comprehensive menu of massage therapy services performed by experienced certified massage therapists who are experts in specific modalities.

Peaceful Massage will be able to provide soothing massage therapy techniques for optimal calming and relaxation. The team of professionals are highly qualified and experienced in various modalities such as Swedish massage, sports massage, massage for chronic pain relief, and hot stone massage. Peaceful Massage therapists are excellent communicators in addition to being highly qualified massage experts, creating a welcoming environment for all clients.

Peaceful Massage History

Peaceful Massage is owned and operated by Daniel Young, a certified massage therapist who has been recognized for several years for his exceptional service. Daniel has worked for a local massage therapy spa in San Francisco for several years. Daniel’s tenure with the massage therapy spa has given him the skills and knowledge required to venture out on his own and start his own company. Daniel has gained the trust and loyalty of a number of clients who have expressed interest in following him to his new clinic.

Since incorporation, Peaceful Massage has achieved the following milestones:

  • Registered Peaceful Massage, LLC to transact business in the state of California.
  • Has a contract in place to lease the massage therapy clinic.
  • Reached out to numerous contacts to include former clients, massage therapists, and friends and family members to spread the word about his new clinic.
  • Began recruiting a staff of massage therapists, accountants, sales and marketing associates, and office personnel to work at Peaceful Massage.

Peaceful Massage Services

The following will be the services Peaceful Massage will provide:

Industry Analysis

The United States massage therapy industry is valued at an estimated $16B and is expected to grow by 2.6% this year. Additionally, the number of massage therapists in the U.S. has grown by 14% in the last decade. The American Massage Therapy Association (AMTA) reports that people between the ages of 20-64 are the highest demographic to use massage therapy services.

The primary driver for industry growth is more people becoming health conscious and looking for ways to improve their overall wellness. According to a recent survey, approximately 93% of respondents believe massage is beneficial to their overall health and wellness. A majority of people seek out massage therapy for health and wellness concerns including pain relief (43%), relaxation/stress reduction (43%), soreness (37%), injury recovery/rehabilitation (33%), fitness/wellness (30%), prevention/improve quality of life (29%), and to control headaches/migraines (28%).

The main negative factors impacting the U.S. massage therapy industry are low barriers to entry and high competition. Industry operators can be competitive by offering a unique atmosphere, in-demand services, flexible scheduling, and high customer service standards.

Customer Analysis

Demographic profile of target market.

Peaceful Massage will target anyone seeking massage therapy services in San Francisco, California. The clinic will target people with chronic pain or injuries that could benefit from massage therapy. They will also target athletes and people with active lifestyles. No matter the client, Peaceful Massage will deliver the best communication, service, and prices.

The precise demographics for San Francisco, California are:

Customer Segmentation

Peaceful Massage will primarily target the following customer profiles:

  • Individuals suffering from chronic pain
  • Individuals with injuries
  • Pregnant women
  • Individuals who work in high stress environments

Competitive Analysis

Direct and indirect competitors.

Peaceful Massage will face competition from other companies with similar business profiles. A description of each competitor company is below.

Best Bay Area Massage

Located in San Francisco, Best Bay Area Massage is able to provide a wide variety of massage therapy services for its clients. The clinic’s list of services include deep tissue massage, Swedish massage, sports massage, stretch massage, and trigger point massage. Best Bay Area Massage is also able to perform additional services such as aromatherapy and salt stone massages.

Best Bay Area Massage’s promise is to deliver effective and rejuvenating massages in a comfortable environment. Best Bay Area Massage’s team of experienced massage professionals assures each client receives the best care and the proper modality for their unique massage therapy needs.

Golden Massage

Golden Massage is a San Francisco-based massage therapy spa that provides outstanding massage services for its clients. Golden Massage provides comprehensive massage therapy services for clients of all ages. The company specializes in sports massage, injury/rehabilitation massage, and relaxation massage. The owners of Golden Massage are massage therapy professionals so they understand how a massage therapy spa should be managed. Clients can depend on caring staff to provide exceptional customer service throughout the process from booking an appointment and speaking with a massage therapist to determine which therapist will be the best fit to getting a massage and booking the next appointment. Golden Massage takes the stress out of finding a convenient time for a massage and the uncertainty for new clients by maintaining a flexible schedule and ensuring all staff adhere to a high standard of customer service and communication.

City Massage & Bodyworks

City Massage & Bodyworks is a trusted San Francisco massage therapy clinic that provides superior service to clients in San Francisco and the surrounding areas. They are able to provide multiple types of massage therapy services including aromatherapy, sports massage, pregnancy massage, restorative massage, rejuvenation massage, and hot stone massage. Clients can make an appointment online, in person, or by phone. Additionally, clients can come in without an appointment at a time that is convenient for them. City Massage & Bodyworks offers an array of pricing options. Clients can pay per massage session or they can pay on a monthly basis for weekly massages.

Competitive Advantage

Peaceful Massage will be able to offer the following advantages over their competition:

  • Friendly, knowledgeable, and highly qualified team of certified massage therapists who are experts in their modalities and will provide caring, supportive customer service.
  • Comprehensive menu of services that allows for a client to find the massage service that works best for them.
  • Peaceful Massage offers the best prices in the area. The company’s pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

Peaceful Massage will offer the unique value proposition to its clientele:

  • Highly-qualified team of skilled massage therapists that is able to provide a comprehensive set of services (sports massage, hot stone massage, pregnancy massage, Swedish massage, etc.).
  • Unbeatable pricing to its clients – Peaceful Massage does not mark up its services at a large percentage. They will offer the lowest pricing in the area.

Promotions Strategy

The promotions strategy for Peaceful Massage is as follows:

Word of Mouth/Referrals

Daniel Young has built up an extensive list of contacts over the years by providing exceptional service and expertise to his clients. Many former clients have communicated to Daniel that they kept coming back because they were happy with the massage therapy services he was providing. Once Daniel advised them he was leaving to open his own massage therapy business, they expressed interest in following him to his new clinic and will help spread the word of Peaceful Massage.

Professional Associations and Networking

Peaceful Massage will become a member of commercial and residential professional associations such as the American Massage Therapy Association (AMTA), Alliance for Massage Therapy Education (AMTE), Clinical Massage Association (CMA), and the Massage Therapy Foundation (MTF). The clinic will focus networking efforts on expanding its client network.

Print Advertising

Peaceful Massage will invest in professionally designed print ads to display in programs or flyers at industry networking events and in magazines, newspapers, and direct mailers.

Website/SEO Marketing

Peaceful Massage will create and maintain an organized, informative website that lists all the services that the clinic is able to provide. The company will employ an in-house marketing director that will also manage Peaceful Massage’s website presence with SEO marketing tactics so that any time someone types in the Google or Bing search engine “San Francisco massage therapy” or “massage therapy near me”, Peaceful Massage will be listed at the top of the search results.

Social Media Marketing

The company’s marketing director will create and maintain an active social media presence on multiple social media platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok to promote the clinic and attract new clients.

The pricing of Peaceful Massage will be moderate and on par with competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Peaceful Massage.

Operation Functions:

  • Daniel Young will be the Owner and President of the company. He will oversee all staff and manage client relations. Daniel has spent the past year recruiting the following staff:
  • Barbara Lewis – Office Manager who will manage the clinic’s administration, client files, and accounts payable.
  • Charles Thomas – Staff Accountant who will provide all client accounting, tax payments, and monthly financial reporting.
  • Nancy Richards – Marketing Director who will provide all sales and marketing campaigns for Peaceful Massage.

Milestones:

Peaceful Massage will have the following milestones complete in the next six months.

8/1/2022 – Finalize contract to lease the clinic

8/15/2022 – Finalize personnel and staff employment contracts for the management team

9/1/2022 – Finalize contracts for massage therapists

9/15/2022 – Begin networking at industry events and initiate the marketing campaign

9/22/2022 – Begin moving into Peaceful Massage clinic

10/1/2022 – Peaceful Massage opens its clinic for business

Peaceful Massage will be owned and operated by Daniel Young. He has recruited an experienced administrative professional, Barbara Lewis, to be his Office Manager and help manage the office and operations.

Financial Plan

Key revenue & costs.

The revenue drivers for Peaceful Massage are the massage therapy fees they will charge to the clients for their services. The clinic’s price range will be $30-$90 per hour.

The cost drivers will be the overhead costs required in order to staff a massage therapy business. The expenses will be the payroll cost, rent, utilities, massage therapy equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of massage sessions per month: 200
  • Average fees paid per month: $10,000
  • Clinic lease per year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, massage therapy business plan faqs, what is a massage therapy business plan.

A massage therapy business plan is a plan to start and/or grow your massage therapy business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your massage therapy business plan using our Business Plan Template here .

What are the Main Types of Massage Therapy Businesses?

There are a number of different kinds of vending machines, some examples include: Day Spa, Mobile Massage, and Medical Massage.

How Do You Get Funding for Your Massage Therapy Business Plan?

Massage Therapy Businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Massage Therapy Business?

Starting a massage therapy business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Massage Therapy Business Plan - The first step in starting a business is to create a detailed massage therapy business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your massage therapy business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your massage therapy business is in compliance with local laws.

3. Register Your Massage Therapy Business - Once you have chosen a legal structure, the next step is to register your massage therapy business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your massage therapy business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Massage Therapy Equipment & Supplies - In order to start your massage therapy business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your massage therapy business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful massage therapy business:

  • How to Open a Massage Therapy Business

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Massage Therapy Business Plan Example

JUN.14, 2018

business plan for a massage therapist

Massage therapy practice business plan for your own salon

Are you planning to start a massage therapy business ? Well, massage therapy business is a profitable business that offers healthcare related services to help heal people from some ailment or help them in soothing their muscle soreness, improving their sleep, boosting their immune function, enhancing their mental skills, aiding headache sufferers, alleviating depression, and reducing stress and anxiety. And considering the present situation, where every second person is in depression, this massage therapy business plan has a lot of market.

So, before you move on to opening your therapy clinic, you will have to prepare a comprehensive business plan for a massage therapist which will establish the basis of your company’s future operations and decisions. If you are wondering how to write an effective business plan for a massage therapist then here we are providing you a sample physical therapy clinic business plan of a startup named ‘HealCo Relaxing Center’.

Executive Summary

2.1 the massage therapy business.

HealCo Relaxing Center will be a licensed massage therapy center located in the Manhattan borough of the New York City. The business will be started in an existing therapy center which ceased to function two months ago.

2.2 Management of Massage Salom

HealCo Relaxing Center will be a sole proprietorship owned by Susan Frank. Susan is a licensed massage therapist from Florida who has been in this industry for the last ten years. Due to her extensive experience in the industry, Susan knows everything about how to open a massage business .

2.3 Clients of Massage Salom

We will provide therapeutic massage to the people with ailments so as to help them cure faster, and relaxation massage to relax the people who are in stress, depression or anxiety.

2.4 Target of the Massage Salom

The massage business plan  or massage therapy center outlines the company’s three years target as follows:

Massage Therapy Business Plan - 3 Years Profit Forecast

2.5 Keys to Success

  • Professionalism : We’ll maintain a professional approach as well as good boundaries between therapists and the clients.
  • Individual Attention : We’ll go the extra mile to customize the experience of our clients according to their preferences.
  • Client Satisfaction : We’ll ensure that our clients are always satisfied with us and leave our center in a fully relaxed state.

Massage Salom Summary

3.1 company owner.

HealCo Relaxing Center will be a sole proprietorship owned by Susan Frank. Susan is a licensed massage therapist from Florida who has been in this industry for the last ten years. Susan is adept in a variety of massage styles, and in tailoring each massage to the specific needs and preferences of clients. She is particularly expert in Integrated Breathing, Shiatsu, Sports Massage, Deep Tissue, Reiki, Watsu, Reflexology, and Acupressure.

3.2 Why the Massage Therapy Business is being started

The massage therapy business plan is being started due to Susan’s passion to serve the society by using her exceptional physical therapy skills. The second reason is to make profits in this industry by providing unparalleled massage therapy services to the clients.

3.3 How the Massage Therapy Business will be started

The first thing to do before you start thinking about how to start a physical therapy business is to develop a business plan for a massage therapist . You can also take help from this massage business plan template . After this phase, you can start executing the planned steps. As the next phase, Susan will procure and enhance an existing therapy center in downtown Manhattan which ceased to function two months ago. Since the facility was previously used as a therapy center so the cost of inventory is cut down and the biggest expense will be incurred on the renovation work. The costs for the startup are as follows:

Massage Therapy Business Plan - Startup Cost

The detailed startup requirements are given below:

Services for customers

After you have planned how to start up a massage therapy business , the next step is to plan what services will you provide to your clients.

This step is extremely important because all the subsequent things will depend on your services so make sure to plan it before starting your own physical therapy business . HealCo Relaxing Center will be a massage therapy center that will provide therapeutic massage to people with ailments so as to help them cure faster, and relaxation massage to relax the people who are in stress, depression or anxiety. We will provide following types of therapies and massages to our esteemed clients.

  • Riekie Therapy
  • Aroma Therapy
  • Acupuncture
  • PDSD Therapy
  • Driving Therapy
  • Physiological Therapy
  • Mobility Therapy
  • Gym Therapy
  • Water Therapy
  • Physical Therapy
  • Massage Therapy
  • Occupational, Physical, and Speech Therapy
  • Reflexology
  • Hot Stone Massage
  • Deep Tissue Work Sports Massage
  • Traditional Swedish Massage

HealCo Relaxing Center will operate 24/7 to attend to clients round the clock. We will also offer home services to the clients who are severely ill or can’t make it to our center due to their busy routine. To further facilitate our clients, we will arrange transportation facilities for them and allow them to make reservations online via our website or our official App.

Marketing Analysis of massage therapy business

The most important component of an effective business plan for a massage therapist  is its accurate marketing analysis that’s why Susan acquired the services of marketing experts to help her through this phase. It is only after this stage that a good physical therapy clinic business plan could have been developed. If you are starting your therapy clinic on a smaller scale then you can carry out the marketing analysis of your business plan for a massage therapist yourself by taking help from this massage business plan sample or other massage therapy business plan examples available online. On the other hand, if you are starting on a larger scale, you can seek help from marketing experts and can develop your own massage business plan template . In any case, you should pay special attention to this part of your physical therapy business plan .

The four main steps to carry out an accurate marketing analysis are to identify the current market trends, identify your target audience and potential clients, set out the business targets to achieve, and finally set the prices of your products and services.

5.1 Market and Industry Trends

Market trends can be analyzed in various ways such as by manual surveys, online research or even from guessing the pattern from any sample physical therapy business plan available online. You can also take help from the marketing trends given in this massage business plan template . Massage therapy industry generated about $12.1 billion in revenue in 2015 while it is expected to reach $16 billion this year. On average, the revenue growth is projected to increase at the rate of 3.6 percent per year through 2020. There are more than 300,000 massage therapists present across the United States and their number has increased from 14 to 19 percent over the course of just 4 years from 2011 to 2015. The number of American adults who had a massage at least once between July 2015 and July 2016 is roughly around 50 million. Furthermore, the number of therapists is increasing throughout the United States as well as in Manhattan. These stats show massage therapy has a lot of market and any massage business plan in this industry can prove to be immensely profitable provided that you plan and market it successfully.

5.2 Marketing Segmentation

A good massage business plan sample also categorizes its target market into various groups or segments after which different strategies are devised to target each group in accordance with its specific needs and requirements. Our target market is the residential community as well as the working-class community living or working near us. The community consists of all types of people from varying backgrounds. As per the financial position, nearly half of the community has a monthly income ranging from $40k to $50k while nearly 10% people have incomes even around $100,000. There are currently more than 738,000 households in Manhattan out of which 17.1% have children under the age of 18 living with them, 25.2% are married couples living together and 12.6% have a female householder with no husband present. 59.1% are non-families, out of which 48.0% of all households are made up of individuals and 10.9% have someone living alone who is 65 years of age or older. A successful and efficient marketing strategy can only be developed after we completely know our potential clients. Our experts have identified the following type of target audience which can become our future consumers:

Massage Therapy Business Plan - Marketing Segmentation

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Clients Needing Therapeutic Massage

This category includes all those clients who need therapy for some medical purposes such as for relieving pain or chronic health issues. The therapy is done by using advanced techniques such as trigger point therapy and deep tissue massage. The clients lying in this category will make the biggest contribution to our revenue since they frequently need therapy on a regular basis as a part of their medical treatment. This category is further divided into following groups:

  • Clients with injuries: This group includes those clients who have incurred an injury in some accident or by any other means. They need therapy as a part of their medical treatment, for proper muscle repair and for relieving severe pain. This group may include individuals from all age groups and backgrounds. Sportsmen and athletes are also included in this group who regularly take therapies for addressing the minor/major injuries they usually face.
  • Clients with chronic illnesses: This group includes those clients who are fighting with or have just recovered from chronic illnesses such as cancer, arthritis, backbone problems or other similar ailments. This group mostly include the senior citizens.
  • Clients with disabilities/issues: This group includes those clients who have either some sort of disability like Down’s syndrome and Autism, or the clients who have other body problems like posture and weight issues. This group mostly include children and teens.
  • Expectant mothers: This group includes expectant mothers who are prescribed to take a therapeutic massage (both Prenatal and Postnatal Massage Therapy) for addressing any issue with them while they are in labor or after their delivery.

5.2.2 Clients Needing Relaxation Massage

This category includes all those clients who just want to relax after a hectic day at work. Relaxation massage can greatly reduce the anxiety and depression of a person thus this massage is very popular with the working-class community especially the senior level executives of various businesses who often lead a stressful life. This massage is relatively simpler and straightforward as compared to the therapeutic massage and includes classic Swedish massage techniques along with a mud or cream application, a sea salt or sugar body scrub, or a paraffin hand treatment to the body. Since this massage is just intended to relax the clients and isn’t as much needed as the therapeutic massage, the revenue contribution from the clients taking this massage is relatively lower. The detailed market analysis of our potential clients is given in the following table:

5.3 Business Target

We aim to become the best massage therapy center of Manhattan within next five years of our startup. Our main massage business plan targets to be achieved as milestones over the course of next three years are as follows:

  • To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
  • To balance the initial cost of the startup with earned profits by the end of the first year
  • To open up a second massage therapy center by the end of three years in San Francisco, and a third one by the end of five years in Los Angeles

5.4 Product Pricing

After considering the market demands and the current competition, we have priced our services in the similar ranges as of our competitors. As of our relaxation massage, it will be charged on the basis of time, and clients can choose one of these three options—a 30-minute ($60), 50-minute ($95) or 75-minute ($135) massage. The price of every therapeutic massage will vary on the type of treatment and the condition of the patient but as a general rule, they will cost approximately 30 percent more than the relaxation massage. After analyzing all physical therapy business ideas and going through the market trends, the market demand, and the potential clients of the startup, the next step is to develop an ingenious strategy to attract those clients toward us.

Like marketing analysis, sales strategy is also an important component of a physical therapy business plan so it must be given proper attention before you think about how to start a massage business . That’s why Susan carried out an extensive research about various marketing strategies and went through a couple of massage business plan example templates before she decided on how to make a business plan for massage therapy along with an effective marketing strategic plans .

High Quality Business Plan and Professional Support

It was amazing to work with OGS Capital for our business plan. They promptly responded our enquires and delivered document on time.The document was well organized high quality and content.We succeded with Alex and his team support. We thank you guys again for professional approach and easy communication.

6.1 Competitive Analysis

As mentioned earlier, there are more than 300,000 massage therapists located across the United States. Similarly, there are hundreds of massage therapy centers located in Manhattan and their numbers are still on the rise. To survive and excel in such competitive environment, it is essential for a startup to work on its competitive aspects which will give it an advantage over the rest of the similar businesses in the locality. Considering the importance of the competitive advantage for a startup, we have come fully prepared to enter the market.

Our biggest competitive advantage will be our high-quality and unparalleled services where the environment in which the services are offered – lighting, sounds, smells, oils and linens as well as the emotional presence of the therapist – all will contribute to the best possible experience. Our staff is highly trained and well-groomed in all aspects of therapy, and we are exceptionally adept at providing customized service to our clients. We will ensure maximum client retainage by offering them pleasurable experiences that will make them come back over and over again. We will ensure that our therapists use quality supplies (such as lotions and massage oil) and create a friendly, relaxing and welcoming environment for our clients.

In addition to providing quality services, we will launch an App where our clients can make their reservations with us or can even pay online by linking it to their bank or PayPal account. This App will also remind them of their appointments with us by sending them timely notifications. This App will make it easier for our clients to connect with us and will give us an extreme advantage over other competitors since no massage therapy center within 10 km radius of our center has launched a similar App. Lastly, we will also provide home-therapy services which is also not provided by most of our competitors.

6.2 Sales Strategy

After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves.

  • We will carry out a large-scale social media campaign for our advertisement.
  • We will establish a strong online presence by using SEM/SEO techniques.
  • We will arrange seminars and informational sessions for increasing the public awareness about health benefits of massage and therapies.
  • We will launch an App which will be used for online reservations, making payments and much more.
  • We will offer a 25% discount on our services for the first three months of our launch.

6.3 Sales Monthly

Our monthly sales, as forecasted by our experts, are as follows:

Massage Therapy Business Plan - Sales Monthly

6.4 Sales Yearly

Our yearly sales, as forecasted by our experts, are as follows:

Massage Therapy Business Plan - Sales Yearly

6.5 Sales Forecast

Considering our innovative app, the quality of our services, and our unparalleled client service, our sales pattern is expected to increase with years. By analyzing our market segmentation strategy, our experts have forecasted in detailed the following sales on a yearly basis which are summarized in the column charts.

Massage Therapy Business Plan - Unit Sales

The detailed information about sales forecast, total unit sales, total sales is given in the following table:

Personnel plan

A personnel plan, like all other plans, is an important component of an effective massage business plan . Its importance is due to the fact that the success of any business plan for a massage therapist significantly depends upon its employees. It is never easy to estimate the number and type of staff needed for a company before it is even launched therefore it is always better to seek the help of HR experts to get through this phase. However, you can have a rough idea before you decide on how to start your own massage therapy business . Susan acquired the services of HR experts to help her develop the following personnel plan for her physical therapy business model .

7.1 Massage Salon Staff

Susan will act as the General Manager of the HealCo Relaxation Center and will manage its overall operations while the company will initially hire the following people:

  • 1 Accountant for maintaining financial records of the therapy center
  • 2 Sales Executives responsible for marketing and discovering new ventures
  • 15 Massage Therapist for giving therapeutic as well as relaxation massages to the clients
  • 5 Exercise Physiologist for helping sportsmen, athletes and other injured persons with various exercises
  • 6 Cleaners/Assistants for cleaning the facility and assisting with day-to-day operations
  • 1 Inventory Manager for managing/procuring the stock needed for merchandise
  • 3 Drivers for providing transportation facility to the clients
  • 1 Technical Assistant for managing company’s App as well as web pages and social media accounts
  • 1 Front Desk Officer for acting as a Receptionist, receiving calls and making reservations

All the professionals needed for starting a physical massage therapy business plan  will be hired by following strict testing procedures. After the selection of employees, the Massage Therapists and Exercise Physiologists will be trained for one month under the direct supervision of Susan herself so as to enable them to provide the highest quality of services possible.

7.2 Average Salary of Employees

The following table shows the forecasted data about employees and their salaries for next three years. These salaries are estimated by financial experts and are expected to deviate but the overall expenses will be more or less the same.

Financial Plan

Just like the other plans, you must also prepare a detailed financial plan covering all financial aspects of your startup before you move on to starting a physical therapy business . The financial plan should craft a detailed map about the costs of startup, inventory, payroll, equipment, business plan for landlord , utilities and how these costs will be covered by the earned profits. Before getting to think about opening massage therapy business plan , make sure to carry out a detailed profit and loss analysis. The HealCo Relaxing Center financial plan outlines the development of the company over the next three years and is specifically developed to achieve the company’s short-term as well as the long-term objectives.

8.1 Important Assumptions

8.2 brake-even analysis.

Massage Therapy Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Massage Therapy Business Plan - Profit Monthly

8.3.2 Profit Yearly

Massage Therapy Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

Massage Therapy Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Massage Therapy Business Plan - Gross Margin Yearly

8.4 Projected Cash Flow

Massage Therapy Business Plan - Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

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Massage Therapy Business Plan Template

If you want to start a massage therapy business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their massage therapy businesses.

Below are links to an example massage therapy business plan template :

Next Section: Executive Summary >

Massage Therapy Business Plan FAQs

What is the easiest way to complete my massage therapy business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Massage Therapy Business Plan.

What Is a Massage Therapist Business Plan?

A massage therapy business plan is a plan to start and/or grow your massage therapy business. A business plan provides details about your business concept, competition and target customers.  It also presents your marketing plan and details your financial projections.

Why Do You Need a Massage Therapist Business Plan?

If you’re looking to start a massage therapy business, or grow your existing massage therapy business, you need a business plan. A business plan will show your business goals and your strategy for reaching them. Your Massage Therapy Business Plan should be updated as your company grows and changes.

What Are the Sources of Funding for Massage Therapy Businesses?

Massage Therapy businesses are usually funded through small business loans, personal savings, credit card financing and/or angel investors.

MASSAGE THERAPY BUSINESS PLAN OUTLINE

  • Massage Therapy Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Massage Therapy Business Plan Summary

Start Your Massage Therapy Plan Here

Other Helpful Business Plan Articles & Templates

Use This Simple Business Plan Template

business plan example massage therapy

Professions

Testimonials, how to create a massage therapy business plan.

business plan example massage therapy

Starting a massage therapy business can be an exciting and rewarding venture. That’s why a lot of massage therapists choose to go into business for themselves. You might think all you need is a place to work and your and in some respects, that’s true. However, if you want your business to reach its full potential, you need a massage therapy business plan .

In most cases, you don’t need a whole lot of capital to start a massage therapy business. Service based businesses usually don’t have a lot of overhead, especially when your hands are the most valuable pieces of equipment. If you’re working as an independent massage therapist, your business plan doesn’t need to be too complex. It just needs to lay out your intentions, goals and a plan for reaching them.

If you plan on bringing in partners, hiring staff or borrowing money, then your business plan will need to be more extensive. Your lenders will want to see your business plan before offering you any sort of financing. You don’t need a business degree to create a business plan . If you need help, there are a lot of free resources available. For additional resources check out the SBA or find and work with a business mentor.

It’s never too late to create a business plan for your massage therapy business. If you’ve been in business for a while and you don’t have one, now’s the time to create one . In fact, you should be reviewing your business plan on a regular basis.

What’s The Biggest Thing To Consider Before Creating A Massage Therapy Business Plan?

Creating a massage therapy business plan requires aligning your life goals and business expectations. Get clear on what you want in life. Then, craft a plan to support your desired lifestyle and fulfill financial obligations, without exceeding your physical limitations. Plan for balance, happiness, and sustainability.

When you’re a business owner, it’s easy to get caught up in the tasks of taking care of clients and keeping the clinic clean. Sometimes you get so busy, the business becomes a part of who you are. So, before you start creating a plan for your massage therapy business, you first need to have a plan for your life . 

It’s important to know what you want your days, weeks and years to look like before you throw all your time and energy into your business. Your massage therapy business should support the lifestyle you want and help fulfill your financial obligations. Get clear on what your business needs to provide you, before you create a plan for your business.

Your massage therapy business plan needs to be realistic. So, be honest with yourself about how much time you can invest into your business, what you’re physically capable of, as well as what your true motivations are. There are no right or wrong answers here. 

business plan example massage therapy

Questions To Ask Yourself Before Creating Your Massage Therapy Business Plan

  • What are your current financial obligations, and how do you expect them to change over the next 1, 5, 10+  years?
  • What are your current family and social obligations, and what changes do you anticipate in the future?
  • What sort of lifestyle do you want to have?
  • How much free time do you need to be happy and healthy?
  • When do you want to retire? 
  • If you could create the perfect weekly plan for yourself, what would it look like?
  • What are your health needs, and what does your overall well-being require?
  • What sort of fulfillment do you want to get from your work or business?
  • What contributions do you want to make to your family, community and the world?
  • What are your core values? What’s most important to you?

You’ll be spending A LOT of time in and on your business. So create the culture, work ethic and identity of your massage business intentionally . Ideally, your business reflects your own values and intentions. Don’t waste the opportunity to create the perfect workplace. Your massage therapy business plan will lay out how exactly you intend to do that, plus a whole lot more.

How To Create A Massage Business Plan That Supports Your Goals

Once you’re clear on what your business needs to provide you, it’s time to create some goals, if you haven’t already. Your business plan needs to be realistic; so keep your personal needs, abilities and limitations in mind when creating goals for your business.

Also, it’s not enough just to have goals. You need a specific, actionable plan for achieving them AND a deadline for getting them done. This is exactly what your massage therapy business plan is for.

One of the best goal setting strategies is the creation of SMART goals. SMART goals are specific, measurable, achievable, relevant, and timely.

Here’s an example of a SMART goal.

Within 2 years, my clinic will gross $75,000 annually by treating a total of 83 clients a month, with an average cost of $75.00 per session.

Let’s break this goal down. This is what makes this goal a SMART goal.

  • SPECIFIC :   $75,000 annual gross income
  • MEASURABLE:  83 clients a month at $75 a session
  • ACHIEVABLE:  83 clients a month is a realistic number of clients for a full time therapist to see
  • RELEVANT:  How much money you make matters
  • TIMELY:  This goal will be reached within 2 years

Once you have a goal like that, you then need to create an actionable plan that will attract enough clients to your business to reach those numbers. And that’s just the tip of the iceberg! 

For every idea, plan or goal you create, you also need to create a strategy and a timeline for turning those ideas into accomplishments.

Every goal you set for your business should help create the work culture you want, reflect the identity of your brand, and add value to yourself, your business and your customers. If it doesn’t, you need to rethink your strategy.

Each goal needs a plan and a timeline. Having these benchmarks gives you something to measure your progress against.

Your goals should cover a variety of different timelines. Set short term goals that serve your needs today and lay the foundation for achieving bigger goals. Mid term goals help you reach new levels of growth and success over the next 1-3 years. Your long term goals will guide you toward achieving what you ultimately want to create.

Once you have a list of short term, mid term and long term goals, you’re ready to start creating your massage therapy business plan.

business plan example massage therapy

What’s Supposed To Be In Your Massage Therapy Business Plan?

The purpose of creating a business plan for your massage therapy business, is to have a written explanation of:

  •  WHAT your business is
  •  WHY it exists
  •  WHO it helps
  •  HOW it works
  •  WHERE it is going

You can make this as simple or complex as you need. The ultimate goal is to create a plan that you are convinced will work.

How extensive your business plan needs to be depends on how many hands are in the mix. You’re primarily creating this plan for yourself. In some cases, there may be people you need to share your business plan with. If that’s the case, you need to elaborate more than you would otherwise. 

10 Essential Things To Include In Your Massage Therapy Business Plan

Follow this list step-by-step to create your massage therapy business.

1. Executive Summary

This is a summary of your entire business plan. If someone reads only one section of your business plan in order to understand your overall strategy and identity, it should be the executive summary. The executive summary highlights the most important details of all the other sections in your massage therapy business plan. This section could be a few paragraphs or a few pages, depending on the depth of the plan you’re creating. Tip:  Write this section first to create an overall plan for your massage therapy business. Then build out each individual section using the executive summary as a guide. ALTERNATIVELY, you can write the executive summary last by simply combining the most important details from all the other sections.

‍ 2. Overview & Objectives

In this section, you deep dive into the mission of your company. First you describe your brand, which is basically “who” your company is and who it serves. Then you list out what your company plans to accomplish right now and in the future. This is a good place to highlight goals, values and your target market. All the details about who your ideal clients are and the value your business provides its staff, clients, vendors and the community can be included here. Be specific. Use this section to create a niche and a purpose for your massage therapy business. Tip:  Now is a good time to take a look at the SMART goals you created. Include the goals you created for your business here. Focus on the goals that are geared towards your mission, style and purpose. The financial goals will go in a different section.

3. Products & Services

This is perhaps the easiest and most straightforward piece of your massage therapy business plan. List out every service you offer and what it costs. If you sell products, include them here too. Explain what each product and service is, what it does, and the benefit it provides.

Don’t forget to include things like spa packages and membership plans. Now’s the time to think through what you’re able to offer by yourself or if you need a team of practitioners to provide the services you want to offer. Tip:  If you have designed a massage therapy website , you probably already have a list like this. Copy the list from your website to save time.

4. Massage Therapist & Practitioner Staffing

If your massage therapy business is a solo practice, you can skip this part of the business plan. If you plan to hire a massage therapist or other practitioners, you need a detailed plan for that. That goes here. This section is for listing the members of your team, their roles and responsibilities. You can include a short bio for each person that highlights their background, education and expertise.

One of the most common things massage business owners debate is whether to hire employees or have independent contractors . The decision is up to you, but it will impact your business model.

Tip:  Before you hire anyone, create a Standard Operating Procedure (SOP) for all the tasks that need done in your business. Document SOPs in writing and use them to train new team members. ‍

5. Business & Compensation Model 

After carefully considering multiple wellness business ideas , you must settle on a single business model. That business model may be a membership based massage franchise, multi-disciplinary practice, or just a solo-practitioner. Whatever it is, describe the structure of the business and how it’s organized in this section.

Also, explain how you’ll compensate your staff (and yourself). Outline the details of the pay structure for practitioners , admin staff, contractors, ect. Include things like commission, tips and salaries. You should also create a plan for how you’ll implement pay increases over time and the benchmarks for being eligible for a raise.

Tip:  Consider short-term abilities and long-term objectives before making a decision about business and compensation models. It’s hard to change structure down the road, so start where you want to end up. If you can’t afford to start there, create a plan for how and when you’ll transition later.

business plan example massage therapy

6. Sales And Marketing

In this section, explain how you will sell your services and promote your massage therapy business . Break down exactly how you’ll reach the clients your business was designed to serve, and how you will get them to buy from you. List all your massage marketing strategies , and then explain how you will implement them. Include things like your company website, social media marketing, email marketing, networking, paid advertising and so on. Also consider the massage marketing software tools you will need to make this happen, and make a budget around them. Tip:  Think about the ideal client you described in your Overview and Objections section. Consider what this person’s struggles, desires and spending habits are. Then build your sales and marketing plan around that.

7. Competitive Analysis

Every business has some sort of competition. In this section, make a list of all your competitors. Make note of who they are, what they do and who their customers are. Next describe how you intend to compete with these businesses. Set yourself apart by describing what makes your business different from competing companies. This may be something that makes you unique, better or more specialized than the competition. Tip:  Other massage therapists are not your only competition. What other services or products may your potential clients be using instead of massage therapy?

8. Operations

This section breaks down how you do what you do. Organize everything involved in running your business here. Including, but not limited to, how you interact and engage with clients, maintaining your office space, and how you write your SOAP Notes. Go into detail about everything. Explain how your business takes care of laundering linens, keeping the office clean, answering the phone, greeting clients, filing intake forms, and the methods of payment that are accepted. Write out all of the things you’ll do to manage your client files, or simply indicate if you’ll use a program like ClinicSense to stay organized and automate the work for your business. Tip:  If you make this section a detailed step by step guide, you can use it to create training manuals for staff later.

9. Tech Stack To Run Your Business

Technology will be instrumental in managing and growing your business. List the software you’ll use for things like scheduling, charting, review collecting, and marketing in this section. Create a plan for leveraging technology to streamline your processes, cut costs, improve productivity, and increase sales. 

 Your technical stack of tools might include: Scheduling Software, Accounting Software, Marketing Software, EMS & Charting software, or an all-in-one software solution for massage businesses .

Tip:  Research the wide variety of medical spa software available to you. Choose one that fits your budget and the needs of your practice. Make sure it’s a system you’re comfortable using and easy to use for client communication.

10. Financial Analysis

This section is all about the numbers. Create a budget for your massage therapy business , and list the details here. Be realistic, and plan for unforeseen setbacks. In addition to your current budget, you should also include future projections. As your business grows, its financial blueprint will change as well. It may not be possible to have exact numbers for future year sales, but it is possible to create future financial sales goals and estimations. Tip:  Review your SMART goals, and use the ones that relate to money here. Create benchmarks for your financial progress.

What Do You Do When Your Massage Business Plan Is Finished?

A business plan isn’t something you do just once. Your business will change overtime. As things change, you’ll find that some parts of your business plan are no longer in line with your current goals. That means you need to update your massage therapy business plan on a regular basis.

Now that you have a business plan for your massage therapy business, you can use it to keep your business on track. It’s easy to waste time thinking up the same ideas again and again. All your ideas are now written down and organized. So now you can focus on getting things done, rather than wasting time thinking about how to get things done.

Use your business plan as a guide and a reference when you lose your way. It should ultimately be your map of how to get you from where you are now, to where you want to be . Maps are only effective if you get them out and study them. So don’t file your business plan away and never look at it again. Creating it is only the first step towards making it work for you.

It’s a good idea to set aside time once or twice a year to review and update your massage therapy business plan. When you do this, don’t forget to consider your own life, well being and personal goals, as well as your business goals. Make sure your business plans and your personal circumstances are still in alignment. If something is off, it’s time to make some changes.

Key Takeaways 

The effort you put into creating a business plan for your massage therapy business should inspire you to take action and reach your true potential. A business plan can keep you from wandering astray, because the plan for getting from point A to point B is already mapped out. Keep it somewhere easily accessible so that you can pull it out whenever you need it.

Use the benchmarks in your business plan as a ladder you can climb. Each benchmark is a step towards achieving your goals. With each one reached, you gain momentum. Keep climbing to reach your biggest and loftiest aspirations.

Remember, your business should be designed to support your personal goals and values. Creating a business plan is an efficient way to think through and plan exactly what needs done to have the type of business you want. Once that’s in writing, it’ll be clear what your next action steps are, no matter where you are in your journey.

Your business plan should be dynamic, which means it changes with you and your massage practice. As you execute your plan, you and your business will undoubtedly evolve. That means you need to periodically make the time to sit down and update your massage therapy business plan. You don’t need to start completely over each time. You only need to revise the parts that are out of date. That part will be easy, because by then you'll really know what you’re doing.

Ready To Start Building Your Massage Therapy Business? We Can Help!

ClinicSense is an all-in-one software solution designed to help massage therapists manage and grow their business. We help you lay the foundation for your practice by giving you the tools you need to get your practice off the ground and keep it running smoothly for years to come. 

We’ll help you get more clients with online scheduling, collecting & publishing reviews, and digital marketing. You’lll make a good impression with automated appointment reminders and digital intake forms. You’ll save time by using ClinicSense features to automate daily admin tasks.

Best of all, ClinicSense is designed to grow with you. We offer multiple pricing plans and packages Choose the plan that fits the needs of your business right now, and upgrade as your business grows. Try it for FREE and cancel anytime.

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Table of contents

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Massage Therapy Must Have Equipment

Write Effective Massage Therapy SOAP Notes + Examples

How to Write Effective Massage Therapy SOAP Notes

17 Massage Therapist Tips and Tricks for a Successful Business

17 Massage Therapist Tips and Tricks for a Successful Business

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Physical Therapy Massage Business Plan

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Healing Touch Massage

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Healing Touch Massage is a sole proprietorship owned by Lavinia Watkins, LMT. Ms. Watkins has been a Licensed Massage Therapist in the State of Oregon since July 1984, and has run the business from a home-based location since then. The business has consistently been profitable since its inception.

We offer massage in a variety of styles – traditional Swedish Massage, Deep Tissue work, Sports Massage, Hot Stone Massage, Reflexology, and others.

This massage therapy business plan is being used to explore the cost effectiveness of expanding by moving the business into a downtown location. This would make the services more accessible to people who work full time, and also make the office more convenient for clients with medically-ordered massage therapy.  Billing insurance companies for medically required massage is lucrative, but the nature of the therapy – usually 15 to 30 minute sessions, focused on a specific body area, with a short-term duration – makes it imperative that the clients can get in to see the therapist over their lunch hour or during their work day.

Our mission is to run a profitable business by providing therapeutic massage in a caring, professional environment. We offer massage in a variety of styles – traditional Swedish Massage, Deep Tissue work, Sports Massage, Hot Stone Massage, Reflexology, and others. Our goal is to tailor the client’s experience based on initial interview information, as well as in-the-minute feedback during the massage, to insure the client’s comfort and satisfaction, and to increase repeat business. We intend to offer massage that is effective, yet respectful of the client’s personal boundaries, so that the experience is relaxing and energizing for both the client and the provider. We are mindful of the overall experience – using quality oils and lotions, appropriate scents, and soothing music, nature sounds or silence – as the client prefers.

  • Increase number of day-time clients by 100% by moving to a downtown location.
  • Increase new clients by 50% by advertising locally.
  • Find other LMT or other personal service provider to sublet space in new location.

Physical therapy massage business plan, executive summary chart image

Keys to Success

  • Professionalism: which includes everything from maintaining confidentiality, to keeping our LMT training up-to-date, to maintaining good boundaries between clients and therapist.
  • Individual Attention: making that extra effort to customize each client’s experience to his or her preference.
  • Repeat business/Recommendations: giving the kind of service that brings people back for regular treatments, and encourages clients  to recommend us to friends, and other health professionals to recommend their clients.

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How to Create a Massage Therapy Business Plan + 3 Examples

Nov.17,2022

Here’s how to draft a business plan that will keep powering your massage business forward for years to come

You have the vision and the talent necessary to turn your ambition into a thriving enterprise. But if you don’t know how to write a business plan for massage therapy, you may be in danger of skipping the most important steps of starting your business. We know, we know; you didn’t get into this line of work to spend your time perusing spreadsheets and strategic statements. Thankfully, it may take less than you think to lay out a massage therapy business plan that will set your business up for success for years to come.

Why do I need a business plan for my massage therapy business?

You need a business plan for your massage business because it is the foundational document for your new enterprise. It shows others (and reminds yourself) how you’ll start and build your business today, next month, a year from now, and beyond. A massage therapy business plan will help you set goals for the milestones you wish to reach and make changes to best achieve those goals. And, in the most practical and financial of terms, if you want to convince investors to seed money into your business, they will expect nothing less than a spotless business plan.

6 steps for creating a massage therapy business plan

Now that you know why you need a massage therapist business plan, here’s a clear list of steps to follow to make your own, complete with real-world examples.

Step 1: Craft an appealing executive summary

Think of the executive summary as the grand opening to your business plan. It’s the first impression you make on a reader, which means you should highlight the most engaging parts of your business. Let people know what you intend to accomplish, both fiscally and in the context of the local community. Explain why you’re excited and don’t be afraid to go big in your vision.

The way Elements Massage uses its About Us page to let potential customers understand its unique vision is one great massage therapy business plan example to follow. The franchise emphasizes the quality of massages it offers, backed up by the four pillars of the “Elements Way” that inform its every service. You feel like you know exactly what drives this business even before you step through its doors.

Step 2: Define your day-to-day

You know you want to start a massage therapy business, but what will your daily work look like? Will your business be part of a day spa, offering a range of additional experiences like facial treatments and saunas? Will it be a mobile business where you bring your materials to clients’ homes or offices, meeting customers where it’s most convenient for them?

Answering these questions early will help both you and potential investors determine what kind of funding you may need to create a feasible business. For instance, it costs a lot more to open a brick-and-mortar location staffed by fellow massage therapists than to do business out of your trunk.

Step 3: Identify your clientele 

What kind of customer are you trying to serve with your massage therapy business? Here are some specific questions to ask while envisioning your ideal clientele.

How old are they?

What do they do for a living?

Where do they live?

What’s their annual income?

What life stage are they in?

Once you start identifying these specific elements, you can create a customer persona. This will be an essential tool to return to throughout your process as you consider how best to meet the needs of the people interested in your services.

Keep in mind that your ideal customer may change as your business develops, and the conditions around them may evolve, too. Take note of the way Massage Envy created campaigns that targeted previous customers who stopped receiving massage therapy during the pandemic , showcasing why it might be time to get a massage again. By identifying its clients, Massage Envy always knows who to get the message out to. 

Step 4: Carve out your niche

Massage is a broad umbrella. Specialists can perform Swedish massage, deep tissue massage, hot stone massage, shiatsu massage, and many more types of service. What kind of experiences will your particular business specialize in, and what kind of clientele will be more inclined to use them?

Go back to your customer persona here and see how that shapes who your planned services will cater to versus the type of clients you most want to have. This is also a good time to begin considering how you will handle booking for your appointments . It’s the first point of interaction many clients have with your brand, so you want to make sure it’s one that leaves them excited to come in and continue the relationship, rather than exhausted and glad this part of the process is done.

Step 5: Pick the perfect location

If you’re planning to go the brick-and-mortar route, your choice of location is paramount. Return once more to your customer persona: What kind of storefront, and what kind of area, will serve best for attracting your ideal client? A trendy downtown location will mean high foot traffic and plenty of opportunities for drop-ins, but that won’t do you much good if most of your services require scheduling in advance.

If you’re planning to operate in clients’ homes and offices instead, determine how broad of an area you’ll serve. You can only go so far for a client before it no longer makes business sense, but reaching out to massage business contacts in nearby areas could help you set up a mutual beneficial referral arrangement. Whether brick-and-mortar or mobile, be sure to research your competition in the area before setting up shop.

Step 6: Get cozy with a spreadsheet 

OK. We can’t put off talking about it any longer. Your massage therapist business plan also needs a detailed accounting of your finances. You might need to take out loans, apply for grants, or even tap into savings to get a business off the ground before investors will bite, and that’s OK — as long as you plan for it ahead of time. Success isn’t guaranteed overnight, so it's important to plot out best and worst case scenarios for at least a few years in advance, based on ranges for your potential income as well as rent, utilities, and other ongoing expenses.

Turning to another brand name in the space, MassageLuXe’s financial reporting reveals detailed information for new franchisees and their upfront investment . The report breaks down the low and high end of expected expenses across categories, which is helpful for arriving at estimates for your own business even if it won’t be part of a franchise.

It’s never too early to start planning how to make your business even bigger and better. Get your free copy of The Ultimate Growth Playbook for Beauty Businesses today.

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Growing Your Practice: Marketing Plan Basics

Developing and implementing an effective marketing plan can go a long way in establishing and growing your massage therapy practice. 

Goals and Objectives

Developing a marketing plan requires that you first develop clear goals and objectives. A goal states your overall values and your mission. An objective is a measurable statement of your goals.

business plan example massage therapy

Setting Goals

When you start your massage business, you will probably have at least one goal that pertains to finding new clients. As your business develops, your new goal might refer to retaining existing massage clients as well as finding new ones. Your goals might also describe the type of client you want to work with and your commitment to continuing education and the massage therapy profession.

Setting Objectives

Every goal should have at least one objective that describes how and when you intend to achieve your goal.

Goal: Establish my massage client base. Objective: By the end of the first six months, have at least six regular clients who book monthly appointments. 

Goal: Develop a specialty in sports massage. Objective: At the end of this year, at least 75% of my clients will be athletes who require sports massage.

Goal: Take enough continuing education to maintain my massage license.  Objective: Earn 12 CE credits each year for four years in order to recertify (48 CE credits at the end of four years).

Goal: Stock my massage room with equipment to aid my clients' health and comfort. Objective: Budget $300 per quarter to purchase items like bolsters and heating pads.

Strategies and Tactics

A strategy describes your overall plan for reaching your massage business goals. A tactic describes the tools you will use to carry out your strategy. Both are driven by your marketing plan's goals and objectives.

Develop Strategies

To develop your strategies, ask yourself the question, " How  will I go about meeting my goals and objectives?"

  • There are many methods you could use for attracting clients, so you need to think about what methods you'll choose?
  • If you want to develop a clientele in sports massage, you will want to choose a strategy for reaching those prospective clients.
  • If you want to earn 12 CE credits of continuing education this year, your strategy describes the plan for reaching your goal.

Develop Tactics

Once you have decided which strategies are best for your massage therapy business, you'll need to decide on the details of the final action plan for carrying out your strategy. Your tactics should be detailed and specific. Examples of tactics are:

  • Create a marketing brochure or website that describes the benefits of sports massage, your credentials, your business hours and your contact information. Send the information to local college athletic departments and rehabilitation clinics.
  • Take continuing education tailored to your massage therapy goals, such as  AMTA online CE courses and AMTA National Convention .

Work Your Plan

Once you've developed your goals, objectives, strategies and tactics, you're ready to put your plan into action. Check the results of your plan to see if it's allowing you to meet your goals, at least quarterly. If the plans you've made are meeting or exceeding your expectations, that's great. If they're not producing the results you anticipated, make adjustments. Measure the return on investment (ROI)  of your massage business marketing plan.

Related:   Six Ways to Market Your Massage Practice

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Massage Therapy Business Plan Template

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Massage Therapy Business Plan Template Example

massage therapy business plan template example 01

Massage Therapy and Reflexology Business Plan Discussion Layout Example

massage therapy and reflexology business plan discussion layout example 01

Basic Information That Should Be in a Massage Therapy Business Plan

  • The name or title of your massage therapy business
  • The location of your business
  • The purpose of the massage therapy business plan
  • The scope and limitations of the massage therapy business plan content
  • The vision and mission of your massage therapy business
  • The specification of your long-term and short-term goals
  • The discussion of the massage therapy services, products, and/or offers that you would like to introduce
  • The list of objectives that you would like to achieve for your corporate vision to be realized
  • The description of your target market and their activities and purchasing capabilities
  • The workforce requirements of your massage therapy business in consideration to work experiences, technical skills, relevant credentials, and other deliverable
  • The segmentation of your market as well as the niche markets that you would like to focus on
  • The evaluation of the consumer demand based on the geography or demography of your market
  • The legal requirements that you need to acquire especially business permits and related licenses
  • The list of the challenges, threats, and risks that you expect to face and the countermeasures that you have prepared for your business to not fully be affected by the impacts resulting from the existence of these elements
  • The operational requirements of the massage therapy business including manpower, supplies, equipment, tools, and other resources needed every operations
  • The business regulations, policies, and protocols that you would like your workforce and other involved entities to be aware of
  • The marketing and promotional plan that you will use so you can be visible in the marketplace
  • The financial aspect of the business which includes your financial aspirations and objectives, the financial plan that your stakeholders need to look into, the resources that you will use as a part of your start-up expenses, the expected expenses of the business in a particular time duration, and the projections for business revenue to identify profits and/or losses
  • The date when you have last updated the massage therapy business plan and the reason why there is a need for updating it

Massage Therapy Spa Business Plan Example

massage therapy spa business plan example 01

Massage Therapy Business Plan Guidelines and Documentation Example

massage therapy business plan guidelines and documentation example 1

Advantages of Creating and Using a Well-Formulated Massage Therapy Business Plan

  • A massage therapy business plan can help your business define its goals. You need to be directed with the things that you would like to achieve so that you can be focused on the steps that are necessary for reaching specific milestones. With the help of a massage therapy business plan, you can ensure that all your efforts and undertaking will allow you to take a step forward in realizing the vision of the massage therapy business.
  • A massage therapy business plan allows the business to prepare for the needs and demands of the operations. Through the usage of a massage therapy business plan, you can easily allocate your resources and you can identify the things that you still need to acquire. If you will have this document at hand, you can be aware of the level of your preparedness when it comes to the execution of your plans of action.
  • A massage therapy business plan can help you avoid business pitfalls specifically on areas outside your business environment. Massage therapy business plans assess your strengths and weaknesses as well as the threats and opportunities that you need to be knowledgeable about. Understanding internal and external factors that can affect your business with the help of this document can make you more careful when making and finalizing business-related decisions.
  • A massage therapy business plan can help you list down and assess your intentions. This document can set your goals accordingly and it can also summarize the things that you would like to achieve in particular time frames based on the growth and development needs of the business. If you will have a massage therapy business plan, then it will be easy for you to see the overview of how you can maximize the usage of your resources so you can get to the state or condition where you would like your massage therapy business to be at.

Spa Business Strategies and Massage Therapy Business Plan Example

spa business strategies and massage therapy busienss plan example 01

Massage Therapy and Spa Business Plan Format Example

massage therapy and spa business plan format example 01

Massage Therapy Competency Standards for Business Plan Guidance Example

massage therapy competency standards for business plan guidance example 001

Things to Look Into When Developing a Massage Therapy Business Plan

  • Have a general overview of what the massage therapy business plan contains. An executive summary can be very helpful when it comes to identifying the key points of your discussion.
  • Think of the entities that you will be working with. This includes your workforce, your management, your suppliers, and all the other individuals or groups who are involved in your operations.
  • Ensure that you will develop statements that encapsulate your vision, mission, goals, objectives, and values. This can build the image and the brand of your business.
  • Know how you can get the attention and approval of your desired audience or clients. Execute surveys and researches that will allow you to understand the movement of your market and how trends impact your overall massage therapy business operations.
  • Have projections when it comes to finances, expenses, and other financial aspect-related discussions. You have to think of your budget and resources so that you can identify ways on how you can make the business profitable even during lean seasons.
  • Analyze your market. Know the movement of your competition and see their efforts that work. It is important for you to be aware of these items as it will allow you to counteract and present something that can be deemed more valuable by your target audience.

Day Spa Offering Massage Therapy Business Plan Example

day spa offering massage therapy business plan example 01

Massage Therapy Business Plan with Spa Market Analysis Example

massage therapy business plan with spa market analysis example 01

Business Plan Template for a Massage Therapy Business and Other Establishments Example

business plan template for a massage therapy business and other establishments example 01

Tips to Help You Come up with an Effective Massage Therapy Business Plan

  • Begin with the basics of massage therapy business plan development. You do not need to come up with an initial document that works like the best business plan out there. Keep in mind that your business plan will develop as your business and its operation progresses.
  • Always remember that you can improve the content and process specification of your massage therapy business plan through time. What is essential is for you to develop a strong foundation that can build the brand and operational management of your business. This is the reason why updating the document is very important.
  • Just like when using a  restaurant and catering business plan , do not just focus with the end picture. Allow yourself and your stakeholders to immerse on the steps that are needed to be done so that both short-term and long-term goals can be given emphasis and importance. The ownership of obligations and responsibilities are very important as this will establish the credibility of the system and the efficiency of your work operations as well as the effectiveness of your workforce.

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Massage Therapy Business Plan Template

Massage Therapy Business Plan Template

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Download this Massage Therapy Business Plan Template Design in Word, Google Docs, Apple Pages Format. Easily Editable, Printable, Downloadable.

A very useful document for entrepreneurs who want to build a massage therapy business. This Massage Therapy Business Plan Template lays out a massage therapy business’s future goals and strategies that are helpful in building the business from the ground up and for presenting to future investors.

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Massage therapy proposal examples. Massage Therapists Business Plan 2022-10-14

Massage therapy is a popular and effective method for reducing stress, relieving muscle tension, and improving overall physical and mental well-being. Many people seek out massage therapy as a form of preventative care or as a way to address specific health concerns.

If you are a massage therapist looking to create a proposal for a new client or a business owner seeking to offer massage therapy services, it can be helpful to have some examples to guide you in crafting a professional and effective proposal.

Here are a few examples of massage therapy proposal ideas:

Corporate Wellness Program: If you are offering massage therapy services to a corporate setting, you may want to create a proposal that outlines the benefits of a workplace wellness program. This could include information on how massage therapy can reduce stress and improve productivity, as well as details on the specific services you offer and the schedule of sessions.

Spa Package: If you are a spa owner or manager, you may want to create a massage therapy proposal that includes a range of treatments and services. This could include everything from Swedish massage and hot stone therapy to aromatherapy and reflexology. You might also want to include information on any additional amenities or services that you offer, such as relaxation lounges or saunas.

Individual Treatment Plan: If you are a massage therapist working with a client on a specific health concern or injury, you may want to create a proposal that outlines a personalized treatment plan. This could include information on the specific techniques you will use, the frequency of sessions, and any additional recommendations for self-care or home exercises.

Overall, a massage therapy proposal should be professional and informative, highlighting the benefits of massage therapy and the specific services you offer. It should also include details on pricing and scheduling, as well as any relevant policies or procedures. By following these examples and using clear and concise language, you can create an effective proposal that will help you attract new clients and grow your business.

Massage & Physical Therapy Business Plan [Sample Template for 2022]

massage therapy proposal examples

A feature is your training, what technique you use, or how long you've been in practice. Our fee will be the same for each client we book for one of these therapies. Execute surveys and researches that will allow you to understand the movement of your market and how trends impact your overall massage therapy business operations. The What Part of the reluctance to write a business plan mightcome from some misconceptions surrounding thepractice. Using outlines and checklists can be very helpful in this situation. Discuss all the services that is expected to be provided by the contractor to the clients of the business. The target market for massage therapy and wellness services can be categorized into three various groups.

Massage Brochure

massage therapy proposal examples

Mention any beliefs and values that affect your work. Do you help people who have been in accidents return to pain-free functioning? To schedule a massage appointment with Nadine, please visit our massage services page. This rough draft should end up being about the same length that you want your final draft to be. As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand to the general public. Your tone and style should be congruent with your brand and should appeal to your ideal clientele.

Massage Introduction Letter to Healthcare Providers

massage therapy proposal examples

Add your photo and design elements The hard part is done so now all you have to do is add a photo and any design elements that you want. We have put structure in place that will enable us accept insurance payments as well as private-party payments from our clients. Also there will be a wheelchair ramp installed in the side door, allowing for easy access for all of our clients. As a matter of fact, they are some of the best hands in the whole of San Diego. We will budget four weeks to run open houses for the medical profession and insurance industry, allowing them to see our facility. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more.

Proposal Letter to Offer Services

massage therapy proposal examples

Listed below are some useful tips and guidelines that you can refer to if you want to develop an efficient massage therapy contract. You can write about your training, therapy philosophy, self-directed study, related interests, and goals for your clients or your career. Using a massage therapy contract for membership can ensure that the business will deliver all its membership promises and that the client will abide with all the policies, rules, and regulations of the particular membership. Our Target Market The target market for massage therapy and wellness services cuts across people of different walks of life. There are two main writing perspectives relevant to professional bios: first person and third person.

Massage Therapy Business Plan Template

massage therapy proposal examples

Remember, your clients have needs and wants. With the brochure, your goal is to motivate the reader to visit your website. How long-range are they? Clients who are knowledgeable of these items can be more secured that there are no hidden charges in your offerings as they sign the membership contract. The aetiology of asthma is linked to a mixture of genetic and environmental factors, though; heredity or atopy also plays a role in asthma. It is a common trend that as spas grow, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. This call-to-action CTA should be at the end of your bio.

Write a Massage Therapy Business Plan

massage therapy proposal examples

What are you credentials and title? We are quite aware that to be highly competitive in the massage therapy and wellness industry means that you should be able to deliver consistent quality service, your clients should be able to experience remarkable difference cum improvement and you should be able to meet the expectations of the physicians that referred patients to you. You can also mention where you have worked, and your career highlights, industry awards, publications or accomplishments. You may also see 5. Clearly discuss the provisions of the contract. Listed below are some of the basic information that are commonly found in every massage therapy business plan.

ClinicSense

Pregnant women are at childbirth classes and read parenting publications. As a matter of fact, more people are becoming unhealthy and this perhaps is due to their lifestyle hence the increase in the demand for the services of physical or massage therapist. A great bio should also highlight your personality and express your commitment to your chosen profession. His doctor said his pain is probably just muscular. No matter how simple you makeyour business plan, you should havea good idea of who in your area mayserve as competition for business andclients.

Massage Therapy Business Plan [Free Template]

massage therapy proposal examples

Approximately 14 months ago, the local automobile insurance association had adopted a no—fault insurance plan, where the injured in an automobile accident could not sue for injuries unless they went through a complete health check with the local medical staff of various backgrounds, one of them being massage therapy. Any printed marketing material is really a waste of time and money unless you have a website to provide more information. While doing this, you will be able to get down to the real benefits of massage that will have more appeal to your potential clients. That will be fine, as we want to make sure we bring in the right professionals and do not want to be in a rush. You may also see Furthermore, writing a business plan offers a way of evaluating or analyzing any new opportunities that might come along.

Massage Therapy Case Study Examples That Really Inspire

massage therapy proposal examples

This type of knowledge can be acquired by engaging in research or having an expert pull the strings for you. She wants to be more proactive in managing her pain levels, and not solely rely on medication. But engaging in the process of putting your plans in writing can be a great exercise, and help you increase business and clarify your own vision. How do you interact with clients? What information should a professional bio NOT include? Also, the supplies would cost a bit more because of the regular demand for it. The ramp is basically a cement ramp to cover the four—inch gap along the sidewalk.

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How To Write a Massage Therapy Business Plan To Create a Thriving Practice

You want a successful massage practice. Your first step is to create a massage therapy business plan.

If you think business plans are tedious, look at a massage practitioner business plan as a living guide to get you from where you are to where you want to go. You can change your plan as your practice develops, but without a guide to building your business, you're more likely to become one of the many massage therapists who quit the profession in less than five years.

Massage photos with steps of how to write a massage therapy business plan.

Massage Therapy Business Plan Sample

Here's a sample massage business plan template with suggested topics. Change or add to this template as needed to suit the type of massage practice your want. Links will take you to an article with more information on a topic.

Want immediate access to this article and much more information on building a massage business? Click here to get my ebook Massage Business and Marketing 101 .

Business Definition and Overview

What’s your massage experience and education? If you have experience, how will you use it to build your business? If you have no experience, what type of massage practice do you want? Also ask yourself:

  • Who is your ideal client? (It’s OK to have more than one, but you cannot be everything to everybody.) For example, do you want to work with people in serious pain or with a serious illness or do you prefer generally healthy people?
  • Will you accept insurance?
  • Where do you want to work? Your own office? Mobile? Rent space from a chiropractor or other healthcare provider? A spa?

Positioning Statement How do you want people to see your massage practice? Do you offer massage therapy to relieve stress and promote well-being and health? Do you help people who have been in accidents return to pain-free functioning? Do you offer comforting massage to people with serious illness?

Services Offered What types of massage do you offer? Do you offer other services, such as spa treatments?

Philosophy What’s your approach to massage? Why are you in this profession and what’s important about it? How do you interact with clients?

What’s Your Unique Selling Proposition (USP)? What makes you different from other massage therapists? Differentiating your massage practice with a USP for massage makes it easier to market your services.

Purpose, Priorities, Goals

What do you want in your life and in your massage business? It’s a good idea to set both one-year goals and three- to five-year goals. You can always change them as your life changes, but it’s important to start by pointing yourself in a specific direction.

This sample is an excerpt from the one-year goals and priorities I set in one of my early massage therapy business plans:

1. I continue to set a strong foundation for my massage therapy career success and build a strong client base. I spend at least eight hours a week marketing my business.

2. I provide professional and superior massage therapy.

  • I am fully present and provide the appropriate modalities for my clients’ needs.
  • I keep appropriate records and review my client’s file before each session.
  • My equipment is in excellent condition.

3. I continually improve my skills through reading and attending workshops, making use of available massage therapist business resources .

4. I earn sufficient income to meet my wants and needs.

  • I gross at least $xx from massage this year.
  • I make and keep a budget.
  • I review my finances on a monthly basis.

5. I maintain the highest standards of integrity, professionalism, ethics, and compassion.

  • I have clear, written business policies.
  • I use appropriate client forms and do an intake interview with each client, asking clear, open-ended questions without judgment.
  • I only practice within my scope of knowledge, abilities, and the law.
  • I maintain confidentiality.

6. I actively educate people about massage.

  • I send a quarterly newsletter to my clients.
  • I write articles for publication.

7. I take care of myself, including receiving frequent massage, eating healthy, and exercising regularly.

  • I practice proper body mechanics.
  • Every day I do at least one thing just for me. Massage therapist self care is vital to having a long massage career.
  • I establish regular working hours and have at least one full day off per week.

8. I have an excellent marketing plan.

  • I actively market my practice at least eight hours per week.
  • I participate in cooperative marketing projects and develop strategic partnerships.
  • I review/update my marketing plan monthly.
  • I read books and articles on practice building.

9. My office systems are efficient.

  • I ask for client feedback .
  • I update Quicken and my tracking sheets at least weekly.
  • I am part of an ongoing business support group.
  • I set up procedures to ensure my personal safety .

Financial Considerations

For the financial section of your massage therapy business plan, look at your startup costs and how you will pay for them. Startup costs are likely to include:

  • Initial rent
  • Massage equipment such as a portable massage table , an electric massage table , or a portable massage chair
  • Supplies such as massage table sheets , massage music , and oils and creams
  • Office supplies
  • Marketing, including building a massage website and buying massage therapy business cards
  • Massage liability insurance
  • Phone/internet setup

What are your ongoing expenses? For example, rent, supplies and phone, marketing costs, continuing education, and licensing.

How much money do you need to bring in each month to live comfortably? Be realistic. Financial stress is one reason so many massage therapists quit. Make sure you budget for taxes, including self-employment tax.

If you have trouble dealing with money and numbers, get help from someone who understands the massage business.

business plan example massage therapy

Massage Marketing Plan

A detailed massage marketing plan is an essential part of your massage therapy business plan. Educate yourself about how to market massage, find what you are good at, and make it fun. Here are a few massage marketing tips to get you started:

  • Decide on your target market (you can have more than one, but each gets a different marketing message). The biggest marketing mistake massage therapists make is lack of focus.
  • Find out what your targeted market wants. Medical massage attracts different clients than spa massage. Pregnant women want something different in their massages than do professional athletes.
  • Put together a marketing message to appeal to your target market. Think benefits, not features. A benefit is how you help relieve some of the discomfort of pregnancy or help injuries heal faster. A feature is your training, what technique you use, or how long you've been in practice.
  • Go where your target market is. Athletes are at athletic events and read sports publications. Pregnant women are at childbirth classes and read parenting publications.
  • Ask for the appointment.
  • Ask for referrals.
  • Be reliable. Always be on time. Return calls and respond to e-mails promptly.
  • Learn about massage marketing techniques , and discover your marketing style so that you can choose what works for you.

Keep Your Plan Up-to-Date

Now that you have a massage therapy business plan, set aside time once every month or two to review it and assess where you are. Make changes as appropriate.

Treat your business like a client: Take the same approach to your business as you do to treating your clients and you’ll have a happy, healthy practice.

business plan example massage therapy

The information on this site is for educational purposes only. Consult a healthcare professional as appropriate. Copyright ©2003–2023. Bold Visions LLC. All rights reserved.

business plan example massage therapy

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Massage Therapy Business Plan Sample

Consider strategic partnerships that support your growth.

Running a successful massage therapy practice doesnt happen overnight and it takes a lot of work that can feel overwhelming on your own. When writing the business plan for your massage therapy practice, consider one or two aspects that might be able to be automated or delegated to a partner organization.

One crucial element of your massage therapy practices success lies in your revenue cycle management process, which includes medical billing and coding, insurance reimbursements, compliance with important laws and regulations, and more. You dont need to navigate those complicated components of your practice alonethe team of experts at Holistic Billing Services can take care of it all for you!

Established in 1999, Holistic Billing Service is an integrative health services firm focused on streamlining your documentation, billing, and coding process to enhance your revenue cycle management. We empower holistic practitioners to focus on delivering quality patient care and growing their practices.

Contact us today to see how we can accelerate your massage therapy practices growth!

Business Definition And Overview

Whats your massage experience and education? If you have experience,how will you use it to build your business? If you have no experience,what type of massage practice do you want? Also ask yourself:

  • Who is your ideal client? For example, do you want to workwith people in serious pain or with a serious illness or do you prefergenerally healthy people?
  • Will you accept insurance?
  • Where do you want to work? Your own office? Mobile? Rent space from a chiropractor or other healthcare provider? A spa?

Positioning Statement How do you want people to see your massage practice? Do you offermassage therapy to relieve stress and promote well-being and health? Doyou help people who have been in accidents return to pain-freefunctioning? Do you offer comforting massage to people with seriousillness?

Services Offered What types of massage do you offer? Do you offer other services, such as spa treatments?

Philosophy Whats your approach to massage? Why are you in this profession and whats important about it? How do you interact with clients?

Whats Your Unique Selling Proposition ? What makes you different from other massage therapists? Differentiatingyour massage practice with a USP for massage makes iteasier to market your services.

How To Write A Massage Business Plan For Sustainable Growth

Massage therapy is in increasing demand across the country nearly 48 million people had a total of 214 million massages in the U.S. in 2018 alone. If youre a licensed massage therapist feeling compelled to establish your own holistic practice, the odds are in your favor for finding clients in your community who are seeking your services.

However, starting your own practice or brainstorming a plan for sustainable growth doesnt happen overnightand, unfortunately, its not enough to be passionate about serving your community! While that passion is a great foundation and motivation, you really need a business plan to establish a strategy for your massage therapy practice and its successful future.

Read Also: Medical Breakthrough 8 Plus Massage Chair

Why Massage Therapists Need A Business Plan

Even if you dont have formal business training, creating a business plan for your massage business will increase your odds of success . Furthermore, it increases your chances of funding from potential lenders or investors, as it provides a detailed look at your plans for success.

The Associated Bodywork and Massage Professionals reports that there are more than 330,000 massage therapists in the United States. While this means you might be starting your new business in a saturated market, the demand and opportunity are highAmericans spend more than $140,000 on treat yourself services like massages over their lifetime.

Your massage therapy business plan is your roadmap for running your company successfully. It provides proof of concept and transitions your fledgling idea to open a massage therapy practice in a refined vision of what you want your company to look like and how it will grow.

As a startupentrepreneur, youll need to outline your target market, the need or demand for your services in your geographic area, how youll stand out from the competition, and the marketing strategies youll use to differentiate yourself.

Essentials You Need In Your Massage Business Plan

Massage therapy Business Plan Template Awesome Massage therapy Business ...

The business plan for your massage therapy practice needs to have some fundamental elements that set a solid foundation for your practice, both internally and externally. These essentials include:

Your business plan will likely have tangents that branch off of these elements, which is to be expected and further illustrates how methodical you are regarding your practices future. Just be sure to start with these umbrella terms and return to them along the way of formulating your holistic practices plan for success.

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What You Can Expect When Meeting Us:

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  • Friendly team members who are here to help
  • Communication and customer service is our number one priority
  • No long contracts, fair rates, and flexible scheduling
  • Rejuvenate your mind and body with a massage
  • Deep tissue therapeutic massages for adults and kids
  • You will leave our office feeling like a new person
  • We are committed to your health and wellness
  • Professional, licensed, and experienced massage therapists will take care of you.

Perform A Swot Analysis

Finally, you cant go wrong with carrying out a SWOT analysis.

This is something that every business owner or self-employed person should absolutely do, whether theyre starting up a sports massage business, or any other type of business for that matter.

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT Analysis is a technique for assessing these four aspects of your business. This is a really simple but effective tool that takes into account any internal and external factors that could affect your business.

Rather than just focusing on the current strengths and weakness of your own business, you can look for ways that you can improve or grow in the future so that you can maximise your sports massage salary , and also identify any potential threats that you need to be aware of.

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The Term Paper On Avce Business Studies Description Of Product

The Electronic Scarecrow is designed to rid gardens of pesky animals, which damage flowers or crops. It can deter animals from mice and cats to deer and other large animals. I have chosen to do this for my study because I have read many articles in The Mirror that say that people are fed up with animals eating their flowers and crops. So I decided to develop a scarecrow type device that will …

In this section of the business plan, you should further describe the products and services that you intend to offer to your customers. If you need to add more product categories, please consult the instructions that were included in the BizPlanDB. com zip file. 4. 0 Strategic and Market Analysis 4. 1 Economic Outlook This section of the analysis will detail the economic climate, the massage therapy industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows.

Register With Health Funds

Each health fund has its own set of requirements, but according to Blys, most companies only consider therapists who have a Diploma, not those with just a Certificate IV. Youâll need to join an association and obtain provider number. Read more about the requirements for registering with a health fund here .

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Anatomy Of A Massage Therapy Business Plan

Though many massage therapists may not need to create an in-depth standard business plan, knowing what this document comprises is a good idea. You also might find that at least some of these elements will be included in your own business plan, no matter how simple.

Executive summary . Here, youll summarize the key points of the rest of the plan. It lets you highlight the exciting parts, says Kelly Bowers, a licensed massage therapist in Washington, D.C.

Company description . This description tells people what kind of practice youre creating. You can detail the legal structure of the company, for example, as well as how management will work, if youll have a management team in place. This is also a summary of things youll get into in greater detail later in the plan, explains Bowers.

Product/service . Obvious, perhaps, but in this section youll detail what products or services your practice will offer.

Target market . When thinking of who your target market will be, Bowers suggests thinking of these questions: Who is going to buy your products or services, and why would they buy your products and services?

Competitive analysis . No matter how simple you make your business plan, you should have a good idea of who in your area may serve as competition for business and clients. Who is already selling your product or service? Bowers asks. How are you going to be able to compete with them?

Get Started On Your Massage Therapy Business Plan

If you have an entrepreneurial spirit and a passion for helping people with massage therapy, creating a business plan should be the first step in starting your new business.

When drafting your business plan, include the most important aspects: an executive summary, business description, operations and team management, products and service details, marketing plans, and financial strategy.

Your business plan is the cornerstone of your new company, but its just one piece of how to start your own massage business. As you continue the process, learn more about pricing strategies that can help you meet your business goals.

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Massage Therapy Business Plan Example

Before you start writing your massage therapy business plan, spend as much time as you can to reading through some samples of a service related business plans. Not only will that give you a good idea of what it is youre aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans. We have created a sample massage therapy business plan example for you to get a good idea about how a perfect massage therapy business plan should look like and what details you should include in your business plan.

How To Start A Sports Massage Business: Choose A Location

Massage Therapy Business Plan Templates

This is something that will affect your finances, management, the kind of client you attract, and your marketing strategy, so its important to really think about the best place to get set up.

If you have made your mind up on going mobile with your freelance business, you can skip to the next step.

But if youre wanting to open up your very open SMT clinic, work as a freelancer within another business, or youre unsure, heres what you need to know!

When it comes to deciding where you want your business to be based, there are a couple of things to consider.

Its a good idea to decide on a location before finalising your business plan as the costs associated with renting a venue or space will have an impact on your business plan when it comes to writing your financial summary.

But, choosing the right location isnt all about your finances. As well as rent prices, youll need to ask yourself these questions:

  • Where are your competitors based?
  • Is this an area that your target market is familiar with?
  • Is the venue accessible, either with parking or near good public transport links?
  • Is it in a visible location? Good visibility in a location where plenty of people pass by gets your brand name out there, benefiting your marketing strategy!
  • Is there space to expand your business in the future?

And finally, one really important step to consider is council permission and landlord authorisation!

Start a Career in Sports Massage Therapy

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Purchase Equipment And Materials

Once you know what kind of services youâll be offering, itâs time to start buying equipment! Ideas of where to start, include:

  • An adjustable massage table
  • Accept payments
  • Add your logo and company details

For example, you can easily create staff profiles with available hours by visiting the Staff & availability tab and filling in the details.

Visit our homepage to try it FREE .

The Report On Business Marketing Vs Consumer Marketing

Sheree M. Johnson II January 29, 2012 BUS 367 Business to Business Marketing Business Marketing vs. Consumer Marketing Business Marketing vs. Consumer Marketing Although on the surface the differences between business and consumer marketing may seem obvious, there are more subtle distinctions between the two with substantial ramifications. Dwyer and Tanner note that business marketing …

Mr. Doe will register the Massage Therapist with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing Mr. Does expertise, services rendered, location/contact information, and preliminary pricing information. Finally, Massage Therapist, Inc. will work closely with referring physicians and allied health professionals that will provide the Company with its initial customer base. In this section, you should expand on how you intend to implement your marketing. List publications, local newspapers, radio, and other outlets that you will use to promote your business.

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Competition And Buying Patterns

The key element in purchase decisions made by potential massage clients is trust in the professional reputation, and ultimately, in the skill and knowledge of the provider as experienced in the initial massage. For this reason, a discount coupon or donation to a charity auction can be an effective way to troll the waters for new clients. Recommendations from other clients and alternative health service providers is also critical.

While there is a range of prices charged for massage service in the area, there is some price sensitivity among the long-term clientele. Since the variable cost of each massage is nominal, the best bet has seemed to be to charge less than the market will bear. The one exception is when billing insurance companies, where there is no penalty for charging the full Reasonable and Customary Rates for the area.

Clients rarely compare massage therapists directly, although they may try a second LMT if they are not entirely happy with their first experience. Usually they follow word-of-mouth recommendations, and return for repeat sessions as often as their budget allows.

Ensure Accountability At Your Holistic Practice

What does success look like for you and your massage therapy practice? Your practice needs to attract new patients, operate on sustainable financial practices, and have a strategy for growth over time or else risk falling stagnant and behind the competition. A business plan for your massage therapy practice can ensure accountability in terms of financial, operational, and even emotional success simply by putting your goals into writing and checking them over time.

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Myofascial Release Therapy In Richmond Hill Ontario

The human body is made up of a series of systems that are interconnected. The myofascial system connects the muscles and other body parts, such as bones and joints. This system can become overworked or injured from repetitive use, leading to tightness in muscle groups and pain due to compression on nerves. Myofascial release is a type of physical therapy used to treat myofascial pain syndrome it focuses on releasing tension in this area through gentle movements, pressure, and stretching techniques designed specifically for this purpose.

At Richmond Hill Massage Therapy, we provide a variety of massage and bodywork services to meet your therapeutic needs. In particular, Myofascial Release is popular among our clients because it reduces pain in trigger points and other soft tissues by releasing tension through gentle pressure. Myofascial massage can also be used as an alternative treatment for headache from stress shoulder injury, or discomfort after overuse back pain caused by muscle spasms or poor posture tennis elbow due to repetitive use without rest periods. With regular treatments, chronic pain often improves with fascial releases!

If you want to feel better today, contact us for more information on how our massage therapists can help. We offer free consultations, so you know what itll cost before committing yourself to anything!

Tips To Help You Come Up With An Effective Massage Therapy Business Plan

A massage therapy business plan can provide you with higher chances of successes and achievements. However, creating an amazing massage therapy business plan is not an easy task. Right now, are you finding it hard and challenging to create your own massage therapy business plan? Refer to these tips and guidelines and incorporate them in the processes involved in developing a massage therapy business plan:

  • Begin with the basics of massage therapy business plan development. You do not need to come up with an initial document that works like the best business plan out there. Keep in mind that your business plan will develop as your business and its operation progresses.
  • Always remember that you can improve the content and process specification of your massage therapy business plan through time. What is essential is for you to develop a strong foundation that can build the brand and operational management of your business. This is the reason why updating the document is very important.
  • Just like when using a restaurant and catering business plan , do not just focus with the end picture. Allow yourself and your stakeholders to immerse on the steps that are needed to be done so that both short-term and long-term goals can be given emphasis and importance. The ownership of obligations and responsibilities are very important as this will establish the credibility of the system and the efficiency of your work operations as well as the effectiveness of your workforce.

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How to Write Your Ultimate Massage Business Plan

How to Write Your Ultimate Massage Business Plan

Why would you need a business plan for your massage therapy business?

For any business—not necessarily massage business—, a business plan is especially beneficial for securing funding, be it bank loans or investments.

A well-written business plan can help businesses convince banks or investors that they are worth funding. However, even if you are planning to fund your business on your own, a business plan can still bring the following benefits to your massage business:

  • A roadmap to success: with a comprehensive business plan in place, you’ll have a clearer picture of what you’d like to achieve with your business. Also, it will be easier to foresee any potential obstacles so you can plan ahead on how to prevent them.
  • Proves you are committed and serious: having a well-written and comprehensive business plan can give you the internal motivation to continue chasing your goals while at the same time helping you garner external support (hiring talents, securing loans, bringing in investors and partners, etc.)
  • Help your team achieve their goals: having a clear business plan will help you achieve your goals much more efficiently since each team member should understand exactly what responsibilities are expected from them. Your business plan will also ensure you’ll always have future goals and milestones to look forward to, keeping your team motivated.

Not to mention, to get all these benefits, writing a business plan is very easy . You don’t need to be an expert in professional writing or have an advanced business degree to write a business plan, but anyone can write it.

business plan example massage therapy

Even if you don’t get it right in the first place when writing your business plan, you can always revisit and update it later: add new data, polish it with new estimations, insert updated projections, and so on.

In short, with all these benefits and the fact that it’s risk-free, there’s simply no reason not to write a business plan before starting your massage business.

Anatomy of a great massage business plan

While a business plan should be unique for each business depending on the massage business’s unique nuances, a typical business plan has the following structure:

  • Executive summary. Summarizing the whole business plan, also acting as an introduction to your massage business plan.
  • Business overview. Describing the business while elaborating on its objectives.
  • Services and products. Listing the services and products offered by the business, including their prices.
  • Industry analysis. Description of how you are going to market and promote the massage therapy business. Also, include a discussion of the size of the target market and who your target audience is.
  • Customer analysis. Covers an analysis of who your business’s target audience is.
  • Competitive analysis. Discussing your direct and indirect competitors.
  • Sales and marketing plan. A more in-depth discussion on how you plan to sell and market your services.
  • Operations plan. A discussion on how you will run the massage therapy business on a day-to-day basis.
  • Financial projection. Everything about finances, from planned expenses to revenue/profit projections.
  • Appendix. Supporting documentation for the massage business.

Below, we will cover these sections one by one.

1. Executive Summary

What is it?

As the name suggests, this section should include a summary of the whole massage business plan.

This section also acts as the introduction to the whole business plan, setting the context for the rest of the plan. Being the first section, it’s often the first and only section read by many readers. If this section is not attractive or engaging, the reader may skip reading the rest of the business plan altogether.

business plan example massage therapy

Since it’s a summary, it’s typically best to write this section last after you’ve finished all the other sections, where you can simply summarize each of the other sections.

What’s the purpose of this section?

Being the opening section of the whole business plan, the main purpose of this section is to capture the attention of the reader as soon as possible. The reader must be engaged by the executive summary, so they’ll continue reading the rest of the business plan.

However, although the main purpose is to attract , the section also has another important function to inform. From the executive summary alone, the reader should be able to understand what type of business you are going to open and its status, and at least the company’s mission, vision, goals, and basic strategy.

How to optimize this section?

  • The ideal length for the executive summary is between 10% and 15% of the entire business plan document. Meaning, if it’s a 10-page document, then it should be a one-page section. However, try to be as concise as possible and don’t exceed four pages.
  • Again, it’s typically better to write the executive summary once you’ve finished all the other sections. Summarize or pick important details from all the other sections to build your executive summary.
  • Especially focus on communicating your business’s goals, type, operating style, strategy, and operating style.

2. Business Overview

This section will focus on communicating what your business is and its objectives.

Begin by discussing what your massage therapy business’s core values are, what your company is, your mission, and who are going to be your target customers.

Keep the section concise and to the point, but make sure to include all the important information related to what your business is about.

The goal of this section is for the reader to understand what your business is and why you are starting it in the first place.

business plan example massage therapy

You should focus on the following details:

  • What your business is
  • What is your business going to do
  • How is it going to be structured
  • How are you going to operate and market your business
  • Why you started the business
  • What you aim to achieve through the business
  • Your business milestones (if applicable, how many you have achieved so far.)
  • Write down the values that you want your massage business to represent
  • Clearly elaborate on your short, medium, and long-term goals
  • Discuss your target market in a detailed manner. Elaborate on how you are going to market your business to attract this target market
  • Make sure to communicate how your business is structured (managerial structure) and how it is registered

3. Services and Products

In this section, you should elaborate on the massage services that your business is planning to offer, as well as complementary products (If any) you are planning to sell. Unless you are offering too many services or products, then filling out this section should be relatively simple. Don’t forget to also add the pricing of each product and service.

business plan example massage therapy

Pretty self-explanatory; this section should clearly elaborate on the services and products you are planning to offer and their prices.

  • List every massage service (or other services) you are planning to offer in your massage business
  • If you are going to sell any products (including merchandise), list them in this section
  • If you haven’t already, decide on a pricing strategy and add the pricing of all the services and products listed
  • If you are planning to add more products and services in the future, then you may also discuss them in this section

Most likely, you already have a list that includes the above information, so filling out this section should be relatively simple. Also, you probably already have this information on your website, so in such cases, you can simply copy-paste the information from your website.

Vice versa, if you haven’t built a website, you can use the information in this section later on.

Here are a few tips on how to optimize this section:

  • Make sure the descriptions you use for your services and products are easy to understand. Don’t use too much massage jargon, but rather, make sure to cater to as many people as possible.
  • Often the most important but most challenging aspect of optimizing this section is your pricing strategy. Make sure to do your market research and competitive analysis homework so you can keep the pricing of your services and products competitive enough relative to the income level in the area.
  • Overpricing your services and products may result in your business being unable to attract too many customers. On the other hand, pricing your services (and products) too low may hurt your business’s profitability, and your ideal customers may perceive your services as low-quality or “cheap.” Finding the right balance is key.’

4. Industry Analysis

This section should cover an overview of the massage therapy industry as a whole.

Doing the industry analysis on your own can be quite challenging, and most likely, you’ll need the help of others to gather the information or use the information that’s already available elsewhere (i.e., from Statista .)

business plan example massage therapy

Nevertheless, the focus of this section is to provide the reader with insights into the industry, and especially how your business can compete in this industry.

For your business, this section can help you understand the general situation of the location you are going to do business. For example, if the neighborhood is ideal for the massage business to succeed.

You should also be able to gain at least a rough estimation of the size of your target audience in your area: whether the competition in the specific location is too stiff or whether it’s manageable according to your timeline and budget.

You may also gain insights into the possible growth rate of the target market in the chosen location.

A very important consideration when filling out this section is to only use valid and comparable data. Even then, make sure the data is presented correctly so that it won’t confuse your readers.

Here are some important data to include in this section:

  • The size of the massage industry in your area
  • The target market size in your area
  • The growth forecast of the massage therapy industry over the next 5 to 10 years
  • Who are your key competitors in this market
  • What trends are affecting the massage industry in your specific area?
  • Is market penetration growing up or down?

5. Customer Analysis

A continuity from the previous section, this section focuses on the discussion regarding your target audience.

Typically this section will include three different parts:

  • Who is your target clientele
  • An in-depth analysis of your target clients’ needs, preferences, pain points, and requirements
  • Describe how your business and the services you’ll provide can solve their problems and cater to their pain points

The purpose of this section is to communicate to the reader of your market choice and to prove that you are targeting an ideal market that is not too competitive or too broad.

business plan example massage therapy

For your business, proper customer analysis will also provide some key benefits as follows:

  • It lets you focus on serving an ideal target clientele rather than wasting your resources on a non-ideal audience
  • Allows you to further devise a marketing strategy that is effective in targeting this target clientele
  • If you are targeting multiple target audiences, it can also help you in prioritizing which segment you need to focus on first

Make sure to:

  • Gather as much information as you can about your target audience: demographics, geographic location, income levels, specific needs, pain points, and so on.
  • Set your pricing strategy according to your target audience’s situation and income level. Again, find the sweet spot rather than overcharging or undercharging.
  • Understand your target clientele’s decision-making process, and cater to this section
  • Consider future projections so you can also devise an effective strategy for the future

6. Competitive Analysis

This section will elaborate on your analysis regarding the direct and indirect competitors you may face. Direct competitors here refer to other massage businesses in your area, while indirect competitors can be other service businesses that can act as a substitute for massage service (i.e., acupuncture, spa, chiropractic, health clubs, etc.)

Other massage services that are relatively far away from your location but can be an attractive option for your target clientele (i.e., famous therapists, more affordable services, etc.)

You may also include prospective competitors that may show up in the near future.

business plan example massage therapy

  • Know how your massage business can compete in your locality’s competitive landscape. What are your strengths? What are your business’s weaknesses and vulnerabilities? What are the unique benefits only you can offer?
  • Identifying your competitors’ weaknesses so you can set up your business to offer those not offered by your competitors
  • Studying your competitors (how they operate, how they market their business, etc.) can help you find new ideas and strategies for your business.
  • Open this section by outlining your business’s competitive landscape by mentioning your direct and indirect competitors, the market share they currently control, and other important details you’d like to include
  • Clearly list your competitive advantages and areas where you’ll face disadvantages (and potential solutions)
  • This doesn’t have to be an overly long section, but you should include enough information to convince the reader that you’ve understood who your competitors are and that you aren’t going into the industry blindly.

7. Sales and Marketing Plan

Pretty self-explanatory, this section should discuss how you plan to market, promote, and sell your services to your target clientele.

This should be a relatively long section where you break down the entire marketing strategy and processes so your reader can study them extensively.

The main purpose of this section is to convince your readers that you have a plan in mind for how you’ll market your business and win your customers. So:

  • List all the marketing strategies, tactics, and initiatives you intend to implement and elaborate on your reasoning behind each tactic. For example, if you’d like to focus on social media marketing, back it up with data that your target customers are actively using social media.
  • Identify and list the requirements (resources, manpower, technology solutions, etc.) that you would require to perform all the planned marketing and sales initiatives
  • Plan the human resources side of the sales/marketing initiatives. Decide whether you’ll need outside help in executing this marketing strategy (i.e., outsource graphic designers, digital marketing consultants/agency, etc.)

business plan example massage therapy

  • Start by including a comprehensive buyer persona for your target clientele based on your customer analysis in the previous section
  • List your services in detail, as well as the products/merchandise you are planning to sell. Also include the prices that you are planning to charge.
  • Focus on elaborating on how you are planning to attract clients to your business when discussing what marketing channels/tactics you are planning to use.

8. Operations Plan

This section should discuss how you are planning to run your massage business on a day-to-day basis. Connect what you’ve discussed in your marketing plan to elaborate on how you will manage your team, manage your business’s service excellence, interact with your clients, manage your appointment booking , and so on.

The focus of this section is to make sure your reader can get an accurate understanding of how your business operates.

Explain how you will meet your milestones and objectives (as you’ve discussed in the previous sections.)

In this section, you may also want to list out different pieces of equipment and technology solutions you may use in your day-to-day operations. For example, you may elaborate on how online booking software for massage therapists can help streamline your operations and improve the guest experience.

business plan example massage therapy

  • Discussing how your day-to-day operation works can be confusing for readers (both internal and external readers.) It’s recommended to make this section as easy to read as possible, for example, by making it a step-by-step guide. Doing so can also allow you to easily convert this section into a staff training manual If needed.
  • Focus on accuracy. Make sure the steps of operation described In this section are clear and accurate.

9. Financial Plan

Again, this section should be pretty self-explanatory. It should cover every aspect of your finances, from the planned budget, justifications for your budget, overheads, and financial projections.

This section should aim to be as accurate as possible while at the same time always planning for the worst.

This section is especially important if you are planning to use the business plan for securing funding. In such cases, this section should help your readers (future investors, bankers, partners, etc.) to understand:

  • How much money will you need
  • How much money will you make
  • How do you intend to use the money

By understanding these, they can make their decisions about whether they’d like to invest in your business or give you a loan.

business plan example massage therapy

You should also create a comprehensive financial projection describing:

  • Potential sources of revenue
  • How much money are you projecting to make
  • The strategies to achieve this number

Last but not least, this section should also include justifications for your budget. To do so,

you should focus on three key components: income statement, balance sheet, and cash flow projection.

People hate numbers, so you might want to help this section be more digestible and engaging by including visual elements like charts or infographics.

Also, remember that this section should cover the past (accounting), present (budgeting), and future (projection.)

10. Appendix

This section is not mandatory, but most business plans can be enhanced by including supporting documentation to the business plan, like charts, reports, visual assets, etc.

You can use supporting documentation to give context to the projections given in the business plan (i.e., financial projection, industry analysis) and also to make the body of the business plan less cluttered.

Here are some ideas on what to include in this section:

  • Team and management information. Management structure, team members’ experience, qualifications, etc.
  • Architectural plan. Plan for the massage center, etc.
  • Documentation. Registration documents, compliances, patents, trademarks, etc.
  • Reviews and testimonials. Testimonials from your past customers (i.e., from other businesses you’ve had)

Wrapping up

Now that we’ve learned how to write a business plan for your massage business, you are ready to create and use the business plan as your guide to achieving your business objectives.

Remember that your business plan doesn’t have to be set in stone. You can always go back to it and revise it as your business grows. Treat the time you’ve used formulating and writing the business plan as an investment to help you achieve success.

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COMMENTS

  1. Massage Therapy Business Plan Template (2023)

    Below is an example of a Massage Therapist business plan. Executive Summary Business Overview Peaceful Massage is a startup massage therapy company located in San Francisco, California. The company is founded by Daniel Young, a certified massage therapist who has been recognized for several years as one of the top massage therapists in the area.

  2. Massage Therapy Business Plan: Guide & Template (2023)

    We have created this sample massage therapy business plan for you to get a good idea about how perfect a massage therapy business plan should look and what details you will need to include in your stunning business plan. Massage Therapy Business Plan Outline

  3. Massage Therapy Business Plan Sample [2023 UPD]

    Massage Therapy Business Plan Example ( 9 votes, average: 3.78 out of 5) Article Beauty Business Plans Business Plan Templates Health Business Plans Massage Business plans Table of Content Massage therapy practice business plan for your own salon Are you planning to start a massage therapy business?

  4. Massage Therapy Treatment Plans That Really Work + Examples

    Practice Management Tips Massage therapy is becoming widely accepted as a way to maintain overall health and recover from injury. In fact, 63% of clients received massage for wellness purposes in 2020, according to a recent survey. 30% of those people reported that massage therapy was part of a treatment plan prescribed by their doctor.

  5. Write a Massage Therapy Business Plan

    Are you a planner, for example? Do you tend to live in the moment or are you always looking down the road, thinking about where you want to be in two, five or 10 years? "The more you want to move outside the simple or outside your comfort zone, the more you'll benefit from having a business plan," Bowers says.

  6. Massage Therapy Business Plan Template [Updated 2023]

    Below are links to an example massage therapy business plan template: 1. Executive Summary 2. Company Overview 3. Industry Analysis 4. Customer Analysis 5. Competitive Analysis 6. Marketing Plan 7. Operations Plan 8. Management Team 9. Financial Plan 10. Appendix Next Section: Executive Summary > Massage Therapy Business Plan FAQs

  7. How To Write A Great Massage Therapy Business Plan

    ‍ Creating a massage therapy business plan requires aligning your life goals and business expectations. Get clear on what you want in life. Then, craft a plan to support your desired lifestyle and fulfill financial obligations, without exceeding your physical limitations. Plan for balance, happiness, and sustainability.

  8. PDF Silver Healing

    Get started using a business plan template is always the fastest way to write your business plan, but as you know, you can't just fill in the blanks along with a template. ... [YEAR] Business Plan | Silver Healing - Massage Therapy 12 / 32. 4. Marketing Plan Mission Statement Marketing Outreach Plan SWOT Analysis Pricing Strategy

  9. Physical Therapy Massage Business Plan

    Executive Summary. Healing Touch Massage is a sole proprietorship owned by Lavinia Watkins, LMT. Ms. Watkins has been a Licensed Massage Therapist in the State of Oregon since July 1984, and has run the business from a home-based location since then. The business has consistently been profitable since its inception.

  10. Massage therapy business plan example

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  11. How to Create a Massage Therapy Business Plan + 3 Examples

    6 steps for creating a massage therapy business plan. Now that you know why you need a massage therapist business plan, here's a clear list of steps to follow to make your own, complete with real-world examples. Step 1: Craft an appealing executive summary. Think of the executive summary as the grand opening to your business plan.

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    Examples Goal: Establish my massage client base. Objective: By the end of the first six months, have at least six regular clients who book monthly appointments. Goal: Develop a specialty in sports massage. Objective: At the end of this year, at least 75% of my clients will be athletes who require sports massage.

  13. 10+ Massage Therapy Business Plan Template Examples

    10+ Massage Therapy Business Plan Template Examples - PDF Going for a massage therapy session is one of the most relaxing activities that you can pay for especially after a busy day's work. This level of relaxation must also be felt by massage therapy business owners as well as its stakeholders.

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  16. Massage therapy proposal examples. 6+ Massage Therapy Business Plan

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  17. Massage Therapy Business Plan: How To Write One w/ Sample & Template

    This sample is an excerpt from the one-year goals and priorities I set in one of my early massage therapy business plans: 1. I continue to set a strong foundation for my massage therapy career success and build a strong client base. I spend at least eight hours a week marketing my business. 2.

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    Updated: November 20, 2022 By Sandra M Consider Strategic Partnerships That Support Your Growth Don't Overcomplicate It - The Massage Business Plan Running a successful massage therapy practice doesnt happen overnight and it takes a lot of work that can feel overwhelming on your own.

  21. How to Write Your Ultimate Massage Business Plan

    Clearly elaborate on your short, medium, and long-term goals. Discuss your target market in a detailed manner. Elaborate on how you are going to market your business to attract this target market. Make sure to communicate how your business is structured (managerial structure) and how it is registered. 3.

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