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i need to convert from pdf to excel, i need the formats to exectly match, please dont simply use OCR

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We have an accessory that we plan to manufacture. We need a 3d design for it before it is manufactured

We are looking to launch a range of contemporary designer cushions for the European market. We are looking for a designer that can deliver designs which are ready for print in PDF format

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Seeking an expert who can assist me in preparing an ebook on Health and Wellness on Starting and Building a Successful Aesthics Business for selling purposes online. The content has already been written and currently is 31 pages and 6700 words, and I need someone who can help me format it professionally. The Outline is attached below for reference. Ideally, I would like it to be approximately 60 pages so additional content will be necessary. Specifically 1. Designing a high-quality cover with Designrr or another design platform 2. Check for accuracy and add content based on research 3. Proof, edit, format and add pics and videos to enhance the Ebook appearance 4. Finishing touches to include an audible and Ebook format 5. Assistance with publishing it for sale on Amazon and othe...

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I am looking for a skilled designer who can create as-built drawings for my residential villa. As a personal project, I have measurements and photos of the property but no existing blueprints or drawings. The ideal candidate will be able to provide full plans with elevations and sections, ensuring a high level of detail. The villa size is 500 sqm land that also required to be drawn and drafted this will also include the backyard and the outside guest wing. Skills and experience required: - Experience in creating as-built drawings for residential properties - Proficiency in CAD software - Strong attention to detail - Ability to read and interpret measurements and photos - Excellent communication skills to ensure accuracy and clarity throughout the project

A small alcoholic cider company in need of a logo/banner. Would need the silhouette of an old woman in black, who is wearing an apple shaped hat in front of a sunset background. It would need to say R' Nans on the right side of the silhouette.

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Generate Primavera P6 Schedule from Excel/ PDF

I am looking for a freelancer to collect Word documents from Scribbed. The ideal candidate should have experience in web scraping and be able to extract the documents efficiently. The project requirements include: - Collecting Word documents from Scribbed, or if Word is not available, PDF . - Organizing the documents into a zip file - Uploading the files into a Google Drive The following skills and experience are preferred: - Experience in web scraping - Proficiency in Microsoft Word - Attention to detail and accuracy

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I am looking for a skilled developer to create a website for my car parts business . I primarily sell upgrades and accessories , including carbon fiber spoilers and various body kits. I have a specific brand in mind and would like those products prominently featured on the website. My main goal for the website is to increase sales, so it needs to be user-friendly and easy to navigate. Additionally, I have an example website to look at and csv files too. Ideal skills and experience for this job include - Experience building e-commerce websites - Knowledge of SEO best practices - Familiarity with WordPress and WooCommerce - Ability to create a visually appealing design - Prefer to work with WIX

Greetings, freelancers! I am in need of a skilled market research specialist who can assist me in identifying potential business partners in Laos. As a representative of an Australian educational agency that facilitates international students' study journeys, I am seeking individuals or organizations that can collaborate with us to expand our services. Responsibilities: - Conduct market research in Laos to identify established educational agencies that offer similar services for countries such as the UK, USA, or others, excluding Australia. - Explore opportunities with well-established travel agents in Laos who are interested in expanding their activities. - Identify referral persons who can help us spread the word about our study solutions and recommend them to prospective ...

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Greetings, freelancers! I am in need of a skilled market research specialist who can assist me in identifying potential business partners in Vietnam. As a representative of an Australian educational agency that facilitates international students' study journeys, I am seeking individuals or organizations that can collaborate with us to expand our services. Responsibilities: - Conduct comprehensive market research in Vietnam to identify established educational agencies that offer similar services for countries such as the UK, USA, or others, excluding Australia. - Explore opportunities with well-established travel agents in Vietnam who are interested in expanding their activities. - Identify referral persons who can help us spread the word about our study solutions and recomme...

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I am looking for a professional logo designer who can create a minimalistic, vintage style logo that conveys trustworthiness and professionalism. The preferred colour scheme would use orange, however I am open to your artistic interpretations and suggestions to create a design that aligns with the brand identity. The attached file is the current business card, which I plan to keep, but as you can see it does not work well as a logo, and so you may use it for inspiration. If you choose to include an airplane, please do not use a jet (such as a Boeing 737) as it has been played out. Please visit the website to get a better understanding of the services offered.

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Other jobs related to cell phone accessories business plan pdf

Cell Phone Accessories Business Plan – How To Start?

Mobile phones have become a basic need for people in today’s world, and with their increased usage; the demand for their accessories will continue to grow. They have become an inevitable part of our lives, and people cannot live a single second without them.

Mobile phones require a lot of accessories that increase their efficiency and protect your phone. Thus, this opens a gateway for a big business opportunity. Commencing a mobile phone accessory business can be highly profitable, but for that, you need a good cell phone accessories business plan.

Table of Contents

Types of Mobile Accessories

The first question that comes to everyone’s mind is how much investment is required to start a business. For calculating investment, it is substantial for you to know a few things, such as the cost of the shop in your area, how much staff would be required and most importantly what are the accessories you wish to keep?

Hence, here is the list of mobile accessories that you can keep in your shop or store:

• Cases/Covers
• Earphones (wired or wireless)
• Phone Camera Lenses and Smart Flash
• Headphones (wired or wireless)
• Mobile screen tempered glass
• Selfie stick
• Mobile screen lamination
• Batteries and chargers
• HDMI cables
• Charging brick
• Bluetooth cable
• Car charging brick
• Bluetooth speaker

If you include all these products in your cell phone accessories business plan, then the chances of you going out of business are very less if you work hard. Different accessories have different profit margins, but mobile accessories have more profit than selling the mobile phone as per the existing business people.

Steps to Follow to Start Cell Phone Accessories Business in India

Now, you are well aware of some of the hottest selling mobile accessories. But, the point is to start a mobile accessories business and taking steps towards realizing your dreams. 

It is a multi-billion dollar industry that continues to flourish with new products and services, and you can be a part of it by doing proper planning and research.

Here are a few steps that you need to take to begin a cell phone accessory business-

1. Analyze the Market

There would be several competitors in the accessory market, although competition is a healthy and necessary part of owning any business. After looking at big stores do not get disheartened or think of changing the plan, remember that the cell phone accessories market is so huge that there is always room for another player.

See what your competitors are selling and try to set yourself apart by creating a product list that is unique from others. Consider everything which you can include or exclude to make your business noticeable. 

Once you analyze and understand the market well, take time and think if this business is for you. Anyone can opt for this business, but you have to be passionate about your work if you wish to succeed. Thus, before starting to give it a thought that you truly want to get started with the cell phone accessories business plan.

3. Find the right location

The first question is whether you wish to sell accessories online or open a store? If you plan to open a store, you would have to take place on rent that would immensely affect your budget, so you would have to be considerate. 

Location is really important for a mobile accessory business as for this business you cannot be at a solitary place. It is recommended to open your store by renting a kiosk in a mall or a market place where there is a huge footfall. Also, ensure that the area is easily accessible and not too costly.

This is one thing that would require a lot of planning and hard work. Every business needs capital to start a business as, without that, it is impossible to run a business. By now, you might get a fair idea of how much investment is required. There are various ways through which you can raise capital for your business.

a) Business Loan

Most people think of taking a loan for starting a small-scale business . You would have to approach a bank and then submit the form for applying for the loan. This process takes a little longer, but the good thing is that you will get interested at very low rates. Usually, the tenure for paying back the loan is 15 years. There are a few banks which give loan without submitting any collateral security.

Related: 20 Best Banks for Business Loan in India

b) Credit Loan

This source of financing has some advantages and disadvantages. The benefit is that its process is very easy and you would get the money quickly. Its drawback is that its interest rates are high plus you cannot hold the funds for a longer period.

If you already have some money in hand, you can use it to start your venture. The good part is that you would not have to repay the amount to anyone, plus there is no need to pay interest. 

5. Meet Legal Requirements

To start a mobile accessories business , you would need to get a business license. You would have to check with the government agencies for acquiring the license. Depending on the type of business you opt for licensing would differ such as for solo, it is different, and for the partnership, it is different. But, there are a few things that would be required on both the cases, such as-

• You will need to register the shop under Shop and Establishment Act if you want to open a physical shop.
• Obtain a GST for a GSTIN if as per your plans your sales would be more than 20 lakhs annually or if you wish to sell your products inter-state
• Traders license
• PAN registration
• Aadhar Registration

Also Read: Beginners Guide To Register Your Company In India

6. Choose a supplier

Reputation is the prime factor for becoming successful in any business. Thus, it is important to choose your supplier, diligently. If you sell low-quality products or you are unable to deliver products on time, no one would turn up to your store again.

It is always recommended to buy products from a local dealer as they can supply the products on time and at comparatively low prices which would also increase your margins. In fact, you can also contact a local manufacturer directly and get the products at a cheaper rate.

7. Know your products well

Not every person who makes a cell phone accessories business plan have good knowledge about all the brands and handsets. But, if you want to be different from others, make sure that you have a complete understanding of the products you plan to sell . 

8. Payment mode

You should ensure that you accept payment through different methods as this make the client feel comfortable, making shopping easier for them. If you are stringent on your payment modes, then some customers might avert buying from your store. 

9. Invest in fast-moving products

The mobile phone industry keeps on updating with new techniques and products. Hence, it is recommended to invest in fast-moving products to avoid a lot of inventory getting blocked.

Also Read: Top 20 Money Earning Apps In India

10. One-stop-shop

Try and become a one-stop-shop for your clients so that they do not have to go anywhere else to buy anything related to mobile phones. In case if something is missing talk to your supplier so that they can deliver it to you quickly and the customer does not go to your competitor. 

11. Manage the inventory

This might be a little time-consuming process, but it will help you understand which products are moving fast, which products are out of stock, and what are the products that have less demand.

12. After-sales support

Just selling should not be your focus providing after-sales support to your customers makes your customers feel good, and they would become your loyal customers if you help them after selling the products.

Even if they request you for small things such as installing an app, updating the phone, etc. take responsibility and guide them.  

Customers feel good and satisfied if they buy from an expert who can intricate them about the features, benefits, and disadvantages of each product when the customer is comparing two or three products.

Also Read: 25 Profitable Small Scale Manufacturing Business Ideas in India

Few things that are a must in your Business plan

This was the guide on cell phone accessories business plan; still, there are a few things that you must include in your list to be successful, such as-

1. Table of Contents

When you create a business plan, make the table of contents so that you know the area you need to work on and it also gives you an idea of the things you would have to study on. This makes you look organized and serious about your business plan.

2. Company overview

The bank or investors would want to know about your business plan and what it aims at. Hence to get an overview of your business, it is important to mention-

• Vision: Mention your company’s vision and where you see this company or store after a couple of years. Also, put detail on how you wish to expand your business or how you wish to invest the money that you earn
• History: You can mention the history of your store or anything about the past that you would like to mention
• Markets and Products: Give a brief about your target market and the major products that you would sell.
• Cost summary
• Keys to success

3. Market and Industry Analysis

This section would provide the investors with your hard work and passion. If you do research on the market and industry, it shows how much knowledge you have gained about everything before starting the business. Some f the things that you should include are-

• Industry Analysis
• Market Analysis
• Target customer
• Competitor Analysis
• SWOT Analysis

4. Marketing strategy

When you contact your investors, they would ask you about your marketing strategy. It would be best if you had the planning and strategy prepared before you reach them. Include all the strategies in your business plan, such as-

• Pricing Strategy
• Target market strategy
• Sales strategy
• Distribution strategy
• Product/Service strategy
• Advertising and promotion strategy
• Marketing and sales forecast

5. Operations & Management- Include in your plan how you intend to run the business and the scope and expenses. Plus also mention the leadership plan. 

You are well aware of how to start a cell phone accessory business, now the next important thing to do is increase sales.

How to Increase the Sale of Accessories?

After you set up your business, all you think of is increasing the sales so that the profit also rises and you can expand your business. There are a few methods you can use to boost the sales-

a) Use Internet Marketing:  In today’s time when internet usage has increased immensely, and people use social media platforms to promote their product. If you do not use this platform, then you can be at a big disadvantage. In fact, you can also plan to open an e-commerce store for your cell phone accessory business to increase sales. 

Along with selling offline if you operate an online store as well, it will increase your customer base and help expand your business quickly. 

b) Promote and advertise your business: If you have a wide range of products and wish to attract more and more customers to your store, then the best way is to offer great deals and discounts to customers. You can advertise the deals on the social media platform, through hoardings or leaflets so that you can attract a larger customer base.

As this business does not require a lot of capital to start, therefore, you can invest money in advertising and promoting the products. 

c) Ask for feedback: All of us make mistakes, but it is always appreciated if you learn from them. You can keep a feedback form or diary where customers can tell you about the good and bad experiences they had in your store; this will help increase your service quality.

Recommended: 30 Best Jobs For Women In India

Mobile phones have become a medium for entertainment more than just its basic use of connecting with each other. Therefore, entering this field can be profitable but ensure that you have a great cell phone accessories business plan to be successful. This business might have many competitors, but if done in the right way, you can earn great rewards in the long run.

Sushma is a seasoned business writer and content creator with over 7 years of experience in the field. She has a talent for taking complex topics and breaking them down into easily understandable language that engages and educates her readers. Her expertise allows her to cover a wide range of topics relevant to the B2B industry, providing business owners with the knowledge they need to make informed decisions and drive growth.

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Cell Phones Retailer Business Plan

Start your own cell phones retailer business plan

Garbles Cellular Phones

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity, important advisory.

[This sample business plan is based on one from several years ago, valid then, and still useful as an illustration of what a business plan contains and what issues it covers. It is not valid for information purposes today.]

In the world today everyone has a cell phone. Cell phones are expected. They are needed for work and for socializing. They are so expected, people think there is something wrong or untrustworthy with someone who does not have one. In truth, those without one can’t afford it.

Garbles Cellular’s mission is to offer its customers the highest quality cell phone products and services. Its owner focuses on personalized service to his customers by offering convenience and rapid service. Additionally, Garbles Cellular has the technological expertise to assist customers in picking the product and service that best meets their  needs. Finally, our staff will have strong vendor relationships with the product suppliers and will be able to meet customers’ demand for the newest innovation in cellular phone technology.

The market potential is huge for our products, evidenced by what appears to be the unstoppable growth of the telecom industry. Currently, the telecom industry is among the strongest growth industries and is responsible for huge gains in the capital markets. The proliferation of cellular phones is increasing at rates which at one time were unimaginable. One illustrative example is that it is forecasted that within two years over 65% of children from age of 10-15 will have cell phones.

Future growth of the market/products is projected in the following areas:

Text messages between friends (in Japan this big). Users can send regular Short-Message Service (SMS) or email on their phones. Email is of course limited to small file sizes, but many of the phones allow for English characters to be sent. Each provider also allows special characters to be sent, such as an array of happy and sad faces, small animated images, animals, people, hearts, etc. When special characters are not available, people often use a specialized set of faces to show emotion. Email can also be sent between different provider phones, but many of the special characters are lost, hence users may try to keep a circle of friends on the same provider to receive the special characters. Email, of course, may be sent from computers as well, but files are often stripped of headers and attachments when received on cell phones.

Most North American phones come with a few games to keep people entertained for a limited duration. Japanese phones come with two different types of games: built-in ones and Java application ones. The built-in ones are simple, but again the graphics are very important to the game value. Java application games are delivered via the network to the customer’s phone and there is a charge for this service. These games are much more complex and require streaming data to access. New games come out monthly. You can even buy joysticks and navigation consoles that plug into your phone.

One of the recent popular additions to many of the Japanese and Korean phone models is a CCD Camera that is mounted either on the outside of the clamshell or on the clamshell hinge. The camera lens is slightly smaller than a dime and takes 4×4 cm pictures to display on the phone’s screen or to send to others. Not only can users take pictures, they can take video clips as well. Most phones take between 5-15 seconds of footage due to memory limitations, but they can send streaming video. Many of the advertisements for camera phones show people taking to each other and watching each other on the screen (both holding the phone and camera at arm’s length and using a hands-free microphone and earpiece). The camera also has a couple of neat accessories including an external flash that pops into an accessory port and a miniature printer that will print out pictures.

Our company will try to take advantage of these developments and serve its customers in all these new trends and developments.

Competition

[Note: this is included here for illustration purposes only. This information is seriously out of date. Not reusable.]

The U.S. market is dominated today by three large companies:

T-Mobile Wireless  – owned by a subsidiary of Deutsche Telekom since May 31, 2001.

• Revenues:Exceeding $13.6 billion in 2001.
• Wireless Phone Service Subscribers: Cellular voice, messaging and high-speed wireless data services to more than 8 million customers.
• Cellular Phone Service and Technology: T-Mobile Wireless operates the largest all digital, wireless network based exclusively on GSM (Global System for Mobile Communications) technology. GSM is the most widely used digital standard worldwide, accounting for more than 70 percent of the total digital wireless market.

Cingular Wireless  is the second largest wireless company in the U.S. A leader in mobile voice and data communications, Cingular is a wireless company determined to promote the individual to a new level.

• Ownership: Cingular Wireless is a joint venture between the domestic wireless divisions of SBC (NYSE:SBC) and BellSouth (NYSE: BLS). Headquarters in Atlanta, Georgia. SBC owns 60 percent of the company and BellSouth owns 40 percent, based on the value of the assets both contributed to the venture.
• Revenue on the cellular service in Year 2002 was more than $14.7 billion.
• Cellular Phone Service Subscribers: more than 22 million voice and data customers across the U.S.A.
• Cellular Phone Service and Technology: A leader in mobile voice and data communications, Cingular is the only U.S. wireless carrier to offer Rollover, the wireless plan that lets customers keep their unused monthly minutes. Cingular provides cellular/PCS service in 43 of the top 50 markets nationwide, and provides corporate e-mail and other advanced data services through its GPRS and Mobitex packet data networks

Nextel Communications , based in Reston, VA, is a leading provider of fully integrated, wireless communications services on the largest guaranteed, all-digital, wireless network in the country.

• Ownership: Nextel Wireless is traded on the NASDAQ National Market under the symbol NXTL. Nextel Partners is a separate company traded on the NASDAQ National Market.
• Revenue on the cellular service $8.7 billion (2002).
• Cellular Phone Service Subscribers: 10.61 million (Q4 2002).
• Cellular Phone Service and Technology: Nextel uses a packet-based platform, the integrated Digital Enhanced Network (iDEN™) technology, developed by Motorola. The Nextel 4-in-1 service—Nextel Digital Cellular, Direct ConnectSM, Nextel Mobile Messaging, and Nextel Online®—covers thousands of communities across the United States. Nextel and Nextel Partners, Inc., currently serve 197 of the top 200 U.S. markets.

Garbles Cellular Phones is aiming to gather a share of the market from these three.

We believe that, with our long and thorough experience in the EAIA, our store will be in the perfect location to start our operations in the U.S.A., and will start operating in the right time. Garbles Cellular Phones will provide its customers support and convenience second to none.

Expectations

We intend to iron out kinks in our start-up and get things off the ground in year 1. We will make a minor profit in year 2. By the third year, we will be able to hire more store attendants and admin assistants

Financial Highlights by Year

Financing needed.

We will be getting $96,000 to start up . Mr. Seramed Garbles will invest $43,000 in Garbles Cellular Phones, Inc. to cover start-up costs. He will also invest an additional $53,000 when operation takes off

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Cell Phone Accessories Shop Business Plan Sample

Cell phone accessories business plan guide.

We are in an era where cell phones have become an integral part of our daily lives. This multi-billion dollar industry continues to thrive with innovative products and services.

However, our focus is on the cell phone accessories side of things. This cell phone accessories business plan sample targets readers who wish to start their business and need help with their plans.

Are you one of those? If you are, relax and read through the article as we guide you through the entire process. By using this as a guide, you need not stress yourself over how to structure your plan.

Ready? Let’s get cracking!

About Cell Phone Accessories Retail Business

A cell phone accessories business is undoubtedly one of the readily available avenues to make good gains in mobile phones. There are pretty several reasons cell phone accessories businesses are very profitable.

Some of them are:

• Starting a cell phone accessories business does not require massive capital. This means you do not need to wait until you have a bulk of cash before you start one
• It leads to high profits irrespective of the amount used to begin initially.

Here is a sample business plan for starting a mobile accessories business.

Executive Summary

Telecoms Masters® is a cell phone accessories business that sells and supplies cell phone accessories of different brands. We sell accessories for major cell phone brands that are popular among users.

We are headquartered in Phoenix’s Central Business District in Arizona. Telecoms Masters® has partnered with these cell phone brands to provide an assortment of accessories for users.

• Products and Services

In the meantime, our primary area of focus would be the sale of cell phone accessories.

However, we will include cell phone repairs within two years of business operations. We will sell accessories like screen protectors, mobile power banks, selfie sticks, and phone casings.

Others are cellular signal boosters, pop sockets, battery extenders,

• Vision Statement

Although we are launching as a small business, our sights are far beyond our current scale.

We plan to become significant cell phone accessories suppliers to end-users and wholesalers. Also, we will be opening outlets in major cities across the 50 states of America. We hope to have achieved this within eight years.

• Mission Statement

Our mission at Telecoms Masters® is to only work with reputable brands. This is to help establish our business as a significant provider of quality cell phone accessories.

Our outlets will be patterned so that whoever walks in is assured of a good deal in addition to finding several options to choose from. In other words, our outlets will be a one-stop shop known for quality and affordability.

We are selling a 30% stake in our business to investors. This amounts to $1,500,000.00. This will be valid for eight years, after which 100% ownership will return to the business owners.

This is a fair deal that allows the investor(s) to recoup their investments and shares in the business’s profitability.

• SWOT Analysis

We are concerned with our readiness to launch into the cell phone accessories business.

Hence, to measure our capability and areas that need improvement, we have analyzed our business structure by considering key indices that reveal our strength.

The results are as follows;

We are a small business but understand the dynamics of the cell phone accessories market. We have also formed vital partnerships with product manufacturers.

These have been carefully chosen, offering attractive discounts that give us good profit margins. This creates a win-win situation.

Also, technicians will be trained to start in our second year. This will lead to the creation of a cell phone repair department.

Our cell phone accessories business is still in its infant stages.

This means that we have limited financing. This will eventually be overcome as the business grows or expands. Then, we will embark on an aggressive expansion drive.

However, we have a limited capacity in the short term.

• Opportunity

There is no shortage of options.

This is because newer and better models of cell phone accessories are being developed. Our vital partnerships with product manufacturers mean we will be given first preference for these products.

Because people want to have a feel for the newest products, we have the opportunity to increase sales significantly.

A decline in income will directly affect the purchasing power of our clients. This will affect the entire chain of production and distribution. Therefore effective government policies are essential to the profitability and growth of our business.

An economic recession will also affect production and sales too.

• Financial Projection

A financial projection is a forecast of sales over a specific time frame. We have done this to cover three years. Our findings have been encouraging and reveal a steady climb in sales.

Current market conditions, as well as data obtained over five years, helped us reach our current projections, as summarized below;

• First Financial Year $450,000.00
• Second Financial Year $800,000.00
• Third Financial Year $1,500,000.00
• Competitive Advantage

We have taken much time to select our partners (cell phone accessories manufacturers) carefully. This was done to enable us to obtain quality products as well as offer competitive prices for our products.

This is only possible when there is a good profit margin. This also gives us a better deal/return, speeding up our growth.

• Target Market

Almost everyone uses a cell phone. This has become a necessity and aids accessible communication. These phones come with multiple functions and accessories, making for better use of these devices.

Given this, our target market consists of people using smartphones. Such people may need screen protectors, mobile  phone casings , headphones, etc.

Did you expect it to be this easy? We have stripped this cell phone accessories business plan sample of all complexities. You can put together a more precise and more comprehensive plan.

This not only helps interested investors to understand but also helps you implement its contents.

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Home » Sample Business Plans » Wholesale & Retail

How to Write a Cell Phone Accessories Store Business Plan [Sample Template]

Do you want to start a cell phone store and need to write a plan? If YES, here is a sample cell phone accessories business plan template & feasibility report. In as much as people still make use of cell phones, the demand for cell phone accessories will continue to rise. Cell phone accessories store business is indeed a profitable business because the replacement of damaged or worn-out cell phone parts and accessories is compulsory to extend the lifespan of cell phones.

Table of Content

Why Start a Cell Phone Accessories Store?

1. industry overview, 3. our products and services, 4. our mission and vision statement, 5. job roles and responsibilities, 6. swot analysis, 8. our target market, our competitive advantage, 9. sales and marketing strategy, 10. sales forecast, 11. publicity and advertising strategy, 12. our pricing strategy, 14. sustainability and expansion strategy.

If you are looking for a business to start as an entrepreneur and you know you have an interest in the technology cum cell phone industry, then you should consider starting your own cell phone accessories business. Although you don’t need a college degree to establish this business, but you need some form of informal training, you might have to work as an apprentice with someone who owns a cell phone accessories store.

It is important to point out that cell phone accessories store business can’t go out of fashion because of the role it plays in the cell phone industry. Depending on the scale you want to start, the startup capital for this type of business can be considered to range from small to moderate.

As a matter of fact, you can start your own cell phone accessories store from a mobile store and then grow it big within a short period of time by re-investing your profits back to the business.

If you are sure this type of business is what you want to do after you must have conducted your feasibility studies and market research, then the next step to follow is to write a good business plan; a detailed blue print of how you intend raising your seed capital, setting up the business, managing the flow of the business, sorting out tax and marketing your services.

Below is a sample cell phone accessories store business plan template that will help you write yours without much stress.

A Sample Cell Phone Accessories Store Business Plan Template

Cell phone accessories include any hardware that is not integral to the operation of a mobile smartphone as designed by the manufacturer. Cell phone accessories stores is a subset of the Smartphones industry and operators in this industry retail smartphones and accessories through traditional brick-and-mortar outlets, online websites and by mail order.

IBISWorld projected that over the five years to 2022, the Retail Market for Smartphones industry is anticipated to benefit from the growing demand for smartphones and increasing percentage of services conducted online. As per capita disposable income increased, consumers have increasingly purchased discretionary items. Smartphones are considered particularly discretionary because they are at the higher-end of the cellphone market.

Furthermore, the industry has benefited from a rise in the popularity of products spanning a wide range of price points. This industry benefits from constantly improving technology, which benefits operators in two different ways. As technology improves, the efficiency of manufacturing certain smartphones rises and the cost typically falls.

Going forward, the Retail Market for the Smartphones industry is anticipated to continue to benefit from growing disposable income and increasing demand for smartphones, specifically those at the higher end of the market. Per capita disposable income is anticipated to increase at an annualized rate going forward.

During this time, consumers are anticipated to upgrade and purchase new smartphones as they are less wary about spending money on discretionary purchases. Industry growth is anticipated to slow down as the smartphone market becomes saturated, however as it becomes a consumer stable, industry operators will likely improvise to stay afloat.

Statistics has it that in the united states of America alone, there are about 40,558 registered and licensed smartphones retail stores scattered all across the United States responsible for directly employing about 467,650 people and the industry rakes in a whooping sum of $86 billion annually.

The industry is projected to grow at 10.1 percent annual growth within 2015 and 2022. It is important to state that Apple Inc., Verizon Wireless, AT&T Inc. and Best Buy Co. Inc. have the largest chunk of the available market share in the industry.

A close observation of the Retail Market for the Smartphones industry shows that the industry has low barriers to entry. In the United States, the industry is subject to few restrictive regulations, and industry employees typically do not need to be trained formally to be able to carry out their duties.

The tough part as it relates to start-up costs is the supply of cell phone accessories from wholesalers or directly from manufacturing companies, because cell phone accessories store business cannot be started without sourcing products for sale. Regardless of low barriers to entry, the competitive nature of the industry makes it very difficult for new operators to break even within a short period of time in the industry.

2. Executive Summary

John Lyon® Cell Phone Accessories Stores, Inc. is a registered cell phone accessories store that will be located in one of the busiest streets in Harrington – Delaware. We have been able to lease a standard store facility in a technology hub in the city and the store is located in a corner piece property along a major road close to one of the largest residential estates in Harrington – Delaware.

John Lyon® Cell Phone Accessories Stores, Inc. will retail Cases, which are designed to attach to, support, or otherwise hold a smartphone, mass storage component (SD card, SD card slot and special USB micro-B flash drive), chargers and external batteries, selfie sticks, smartphone tripod mount and micro-USB to HDMI cables that are used in smartphones with MHL et al from different manufacturers (brands) from the United States and abroad.

We are aware that there are several cell phone accessories store outlets all around Harrington – Delaware, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to be well positioned to favorably compete with all our competitors.

We have an online – service option for our customers, and our outlet is has various payment options. We will ensure that we get our customers involved in the selection products (brands) that will be in our store and also when making some business decisions that directly affect them.

John Lyon® Cell Phone Accessories Stores, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize our products.

John Lyon® Cell Phone Accessories Stores, Inc. is owned by John Lyon. John Lyon has a Diploma in Computer Technology, with over 5 years’ experience in the retailing industry, working for some of the leading brands in the United States. Although the business is launching out with just one outlet in Harrington – Delaware, but they have a long term plan to open other outlets around major cities in the United States and Canada via franchising.

John Lyon® Cell Phone Accessories Stores, Inc. is in the retail market for the Smartphones to service a wide range of clients and of course to make profits, which is why we will make available a wide range of cell phone accessories from top manufacturing brands in the United States and other countries of the world.

Our product offerings are listed below;

• Phone Cases (Pouches and sleeves, Holsters, Shells, Skins, Fitted cases, Bumpers, Flip cases and wallets, Screen protection and body films, Drop and shock protection and Leather case)
• Mass storage component (SD card, SD card slot and special USB micro-B flash drive)
• Chargers and external batteries,
• Selfie sticks, smartphone tripod mount
• Micro-USB to HDMI cables used in smartphones with MHL
• Our vision is to become one of the leading brands in the smartphones retail market in Delaware and to establish a one stop cell phone accessories store in Harrington – Delaware and in other key cities in the United States of America.
• Our mission is to establish a world – class cell phone accessories store that will make available a wide range of cell phone accessories from top manufacturing brands at affordable prices to  residents of Harrington – Delaware.

Our Business Structure

Our intention of starting a cell phone accessories store business is to build a standard store outlet in Harrington – Delaware. Although our cell phone accessories store might initially not be as big as some of the biggest in the industry, but we will ensure that we put the right structures in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Store Manager
• Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

Information Technologist

• Accountants/Cashiers
• Sales Agents/Customer Services Executive

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office cum business activities.

Store Manager:

• Responsible for managing the daily activities in the store
• Ensures that proper records of cell phone accessories are kept and the warehouse does not run out of products
• Ensure that the store facility is in tip top shape and goods are properly arranged and easy to locate
• Control cell phone accessories distribution and supply chain inventory
• Manage vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Help to ensure consistent quality of Cases, mass storage component (SD card, SD card slot and special USB micro-B flash drive), chargers and external batteries, selfie sticks, smartphone tripod mount and micro-USB to HDMI cables are purchased and retailed in good price that will ensure we make good profit
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer purchases
• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company
• Manage the organization website
• Handles ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manage logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manage the organization’s CCTV
• Handles any other technological and IT related duties.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
• Find out the customer’s needs, recommend, select and help locate the right merchandise, describe a product’s features and benefits.
• Make suggestions and encourage purchase of products
• Provide information about warranties, manufacturing specifications, care and maintenance of merchandise and delivery options
• Bag or package purchases and gift wrap merchandise
• Responsible for cleaning all the cell phone accessories and the store facility at all times
• Ensure that toiletries and supplies don’t run out of stock
• Handle any other duty as assigned by the store manager.

Our intention of starting just one outlet of our cell phone accessories store in Harrington – Delaware is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then open other outlets in Delaware and key cities in the United States.

We are quite aware that there are several cell phone accessories stores all over Harrington and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.

John Lyon® Cell Phone Accessories Stores, Inc. employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for John Lyon® Cell Phone Accessories Stores, Inc.;

Our location, the business model we will be operating on, varieties of payment options, wide range of cell phone accessories from different manufacturing brands and our excellent customer service culture will definitely count as a strong strength for John Lyon® Cell Phone Accessories Stores, Inc. So also, our team of highly qualify staff members is also a plus for us.

A major weakness that may count against us is the fact that we are a new cell phone accessories store outlet in Harrington – Delaware and we don’t have the financial capacity to compete with multi – million dollar outlets when it comes to retailing at a rock bottom prices.

• Opportunities:

The fact that we are going to be operating our cell phone accessories store in a corner piece property along a major road close to one of the largest residential estates in Harrington – Delaware provides us with unlimited opportunities to sell our accessories to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our clients will be looking for when they visit our outlet; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new cell phone accessories outlet in same location where ours is located. So also, unfavorable government policies may also pose a threat to businesses such as ours.

7. MARKET ANALYSIS

• Market Trends

Experts projected that in 2017, the retail market for the Smartphones industry is expected to profit from growing global economic conditions. Per capita income levels have scaled across the globe and a growing numbers of teens in emerging economies have looked to purchase their own smartphones. As the demand for new smartphones increases, original equipment manufacturers supply more components to industry operators.

A resurgence in demand for new smartphones has stimulated industry profit, as operators were able to increase sales. Steady growth in economic conditions will create avenues for consumers to release pent-up demand for high – end smartphones, hence the increase in demand for upstream supplies.

If you are conversant with the retail market for the Smartphones industry, you will quite agree that the original equipment refers to cell phone parts and accessories that are manufactured to the specification of cell phone manufacturers.

These standards are global, and cell phone manufacturers typically source the same part from different suppliers. Even though these parts and accessories are manufactured by companies in the industry, original equipment carries the name of the final cell phone assembler.

The cell phone accessories stores landscape has seen tremendous changes in the last 20 years; it has grown from the smaller outlets to a more organized and far reaching venture. The introduction of franchise and online store makes it easier for a cell phone accessories retailer to reach out to a larger market far beyond the areas where his physical store is located.

Those who patronize cell phone accessories store cut across all genders above 18 years with the financial means and who own cell phones, hence the target market for cell phone accessories store business is all encompassing. In essence, your target market can’t be restricted to just a group of people, but all those who own cell phones.

In view of that, we have positioned our cell phone accessories store to service the residents of Harrington – Delaware and every other location where our outlets stores will be located all over key cities in the United States of America and Canada. We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us.

A close study of the retail market for the Smartphones industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. We are aware of the stiff competition and we are prepared to compete favorably with other leading cell phone accessories stores in Harrington – Delaware.

John Lyon® Cell Phone Accessories Stores, Inc. is launching a standard phone accessories store that will indeed become the preferred choice of residence of Harrington – Delaware and every other location where our outlets will be opened. Our cell phone accessories store is located in a corner piece along a major road close to one of the largest residential estates in Harrington – Delaware.

We will ensure that we have a wide range of cell phone accessories from leading manufacturers available in our store at all times. It will be difficult for customers to visit our store and not see the type of cell phone accessories they are looking for.

One of our business goals is to make John Lyon® Cell Phone Accessories Stores, Inc. a one stop cell phone accessories retail shop. Our excellent customer service culture, online store, various payment options and highly secured facility will serve as a Competitive Advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

• Sources of Income

John Lyon® Cell Phone Accessories Stores, Inc. is in business to retail a wide range of cell phone accessories to residents of Harrington – Delaware. We are in the industry to maximize profits and we are going to ensure that we achieve or business goals and objectives.

John Lyon® Cell Phone Accessories Stores, Inc. will generate income by selling the following products;

One thing is certain when it comes to cell phone accessories stores, if your store is stocked with various types of cell phone accessories and is centrally positioned, you will always attract customers cum sales.

We are well positioned to take on the available market in Harrington – Delaware and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base.

We have been able to examine the cell phone accessories stores industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projections for John Lyon® Cell Phone Accessories Stores, Inc. it is based on the location of our business and other factors as it relates to cell phone accessories stores in the United States;

• First Fiscal Year (FY1): $240,000
• Second Fiscal Year (FY2): $350,000
• Third Fiscal Year (FY3): $550,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor within our market space. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for John Lyon® Cell Phone Accessories Stores, Inc. we conducted a thorough market survey and feasibility studies in order for us to penetrate the available market and become the preferred choice for residents of Harrington – Delaware. We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time.

We hired experts who have good understanding of the cell phone accessories stores industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Harrington – Delaware.

In summary, John Lyon® Cell Phone Accessories Stores, Inc. will adopt the following sales and marketing approach to win customers over;

• Introduce our cell phone accessories store by sending introductory letters alongside our brochure to key stakeholders in Harrington – Delaware
• Ensure that we have a wide range of cell phone accessories from different brands at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our store
• Position our signage/flexi banners at strategic places around Harrington – Delaware
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• List our business and products on yellow pages ads (local directories)
• Leverage on the internet to promote our business
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)
• Join local chambers of commerce and industries to network and market our products

Despite the fact that our cell phone accessories store is well located, we will still go ahead to intensify publicity for the business.

John Lyon® Cell Phone Accessories Stores, Inc. has a long-term plan of opening outlets in various locations all around Delaware and key cities in the United States which is why we will deliberately build our brand to be well accepted in Harrington before venturing out.

Here are the platforms we intend leveraging on to promote and advertise John Lyon® Cell Phone Accessories Stores, Inc.;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Google+ and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Harrington – Delaware
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Advertise our cell phone accessories store business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff members and management staff wear our branded shirt or cap at regular intervals.

On the average, there is a standard price for various cell phone accessories hence the prices of our cell phone accessories will conform to what is obtainable in the industry but we will ensure that within the first 6 to 12 months our products are sold a little bit below the average price in the market. We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our brands.

• Payment Options

The payment policy adopted by John Lyon® Cell Phone Accessories Stores, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that John Lyon® Cell Phone Accessories Stores, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our clients make payment for our cell phone accessories purchase without any stress on their part.

13. Startup Expenditure (Budget)

When it comes to starting a cell phone accessories business the major areas that you look towards spending the bulk of your cash is in the purchase of a wide range of cell phone accessories from different manufacturing brands and of course renting or leasing a well located store facility.

You are also expected to pay your employees and your utility bills. These are the key areas where we will spend our startup capital on;

• The total fee for registering the business in the Unites States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of John Lyon® Cell Phone Accessories Stores, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The cost for hiring business consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $55,600.
• The cost for shop remodeling (construction of racks and shelves) – $20,000.
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost for start-up inventory (stocking with a wide range of cell phone accessories from different manufacturing brands) – $50,000
• The cost for counter area equipment – $1,500
• The cost for store equipment (cash register, security, ventilation, signage) – $3,750
• The cost of purchase and installation of CCTVs: $10,000
• The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
• The cost of launching a website: $600
• Miscellaneous: $10,000

We would need an estimate of two hundred and fifty thousand dollars ($250,000) to successfully set up our standard cell phone accessories store in Harrington – Delaware.

Generating Funds/Startup Capital for John Lyon® Cell Phone Accessories Stores, Inc.

John Lyon® Cell Phone Accessories Stores, Inc. is a private registered business that is owned and financed by John Lyon. He has decided to restrict the sourcing of the startup capital to 3 major sources.

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $30,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

Part of the plans we have in place to sustain John Lyon® Cell Phone Accessories Stores, Inc. is to ensure that we continue to make available a wide range of cell phone accessories from different manufacturing brands, deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers.

From our findings, another factor that kills new businesses is financial leakages. In order to plug financial leakages, the management of John Lyon® Cell Phone Accessories Stores, Inc. adopted the use of payment machine and accounting software to run the business.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better and the products they want to see in our store. We will not waste time in adopting new technology, best practices and diversifying our services.

John Lyon® Cell Phone Accessories Stores, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of store facility and remodeling the store: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Packaging and Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Compilation of our list of products that will be available in our store: Completed
• Establishing business relationship with vendors – manufacturers and suppliers of cell phone accessories: In Progress

More on Wholesale & Retail

Cell Phone Small Business Plans

Cell Phone Small Business Plan

The article explains how a sample cell phone small business plan can be formulated through the hypothetical case of BH Cellular Phone.

1.1 Executive Summary

Cell phones have truly revolutionized the communications field by redefining communications. Initially, these phones were only suited to those who could pay its price as they were extremely expensive. However, today cell phone carriers have been able to reach out to the common person.

Cell phones today are consumer electronic devices and are being used by millions of people all over the world. BH Cellular Phones, Inc. plans to take advantage of this opportunity. They aim to become an established and leading distributor of cellular phones in India.

BH Cellular Phones would have to recognize trends and integrate them into the operations. Moreover, they would have to respond to technology changes and provide excellent and high-quality services. A bulk of time and resources would be spent on advertising and marketing.

BH Cellular Phones, Inc. was formed as a partnership and succeeded tremendously. Owing to this, the partners decided to expand the company’s operations and create a market for its product range. The company would have to depend on providing excellent customer service, growing customer base, focus on GSM cellular phones, and phone programs.

1.2 Mission

BH Cellular Phones aims to offer its customers with the best quality phone products, accessories, and services. The idea is to customise by providing convenient and speedy service. The technological expertise will be continuously updates and staff will have strong vendor relationships to meet customer demands. Lastly, we are a people’s company and thus would host many community events and complete out corporate social responsibilities on a timely basis.

1.3 Objectives

BH Cellular Phones will focus on speciality business users, general business users, and personal users. Each segment would be able to get a different package that would be priced as per their needs. The company would concentrate selling GSM protocol cellular phones, customer service, and support.

• Financial Objectives : Increase revenues.
• Business Objectives : Increase company growth, increase number of retail outlets, become the leading distributor of cell phones and wireless communications.
• Marketing Objectives : Increase marketing efforts, expand the market area, brand recognition, and increase telemarketing efforts.

1.4 Company Ownership

BH Cellular Phones is owned by its two partners. The owners have invested $50,000 each in the BH Cellular Phones, Inc. They plan to invest another $20,000 each once operations begin in December. The start-up costs would be spent on legal expenses, insurance expenses, rents, equipment, etc.

1.5 Products

BH Cellular Phones would offer its customers the following products:

• Cellular Phones from Nokia, Siemens, Motorola, Alcatel, Ericsson, Samsung, and LG Electronics.
• Fixed Wireless Phones.
• Cell Accessories like batteries, cables, covers, cases, adapters, modems, antennas, chargers, faceplates, etc.

2.1 Market Analysis

With the growing demand of the telecom industry, the market potential is definitely huge for BH Cellular Phones. The telecom industry is one of the strongest growing industries that is responsible for huge gains in the capital markets. Growth can be projected in the following areas:

• SMS services.
• Email on phone.
• Built-in Games

The company aims to make most of these trends and developments and serve its customers.

2.2 Market Segmentation

BH Cellular Phones, Inc. would focus on certain customer groups. These are:

• Children (10-17 years of age)
• Professionals

For more details on the market analysis plan, read here .

2.3 Industry Analysis

The Indian cell phone market is dominated by three large companies. These are:

Bharti Airtel: Earlier known as Bharti Tele-Ventures Ltd. This is today the largest cellular service provider in India. Bharti Airtel has more than 110 million subscribers as per 2009 data. This is the world’s third largest, single-country mobile operator. Moreover, it is the sixth largest integrated telecom operator. Bharti Airtel also offers fixed line services, messaging, and broadband internet services.

Reliance Communications : Earlier known as Reliance Infocomm. Reliance Communications is known to be the second largest mobile operator in India. The company operates GSM services, and provides wireless communication, fixed line services, messaging, internet services, and digital television services to 88.93 million subscribers.

Idea Cellular : This is the third largest GSM company in India and provides only wireless services to 54 million customers.

2.4 Competition

As competition is high, the focus would be to attract, acquire, and retain customers . BH Cellular Phones aim to attract and retain customers through its efficient customer service. The idea is to cut the waiting time for all services and support. The service aims to be reliable, easy to use and understand, and consistent inspite of the growing customer base. The focus would also be on e-commerce and its usage.

The market for GSM cellular phones and accessories is very competitive. The three companies mentioned above have been able to capture most of the Indian market. BH Cellular Phones plans to open a retail outlet in the smallest of towns to create a niche in the rural locations. Through extensive marketing, advertisements, and demonstrations, BH Cellular Phones aim to reach out to the younger generation of India.

3.1 Strategy and Implementation

BH Cellular Phones aims to use the strategy of total market service. For this, the assumptions made by the company are that every person is a potential customer and marketing in one segment would lead to expansion in overall market growth.

3.2 Competitive Edge

Competitive edge for BH Cellular Phones will be:

• Location : BH Cellular Phones will be located in both urban and rural areas, enabling it to cover a large population.
• Customer Service : Staff will be familiar with GSM phones and their target market. Moreover, delays will not occur. Efficient customer service would be a competitive edge for BH Cellular Phones.
• E-Commerce : BH Cellular Phones would increase its sales by the use of e-commerce strategies like a well-designed and informative website.

3.3 Marketing Strategy

The marketing strategy used by BH Cellular Phones would be divided into short term and long term. Short-term strategies would be those that would bring in traffic on a temporary basis while long-term strategies would be those that would bring in targeted traffic over a period.

Short-term strategies are traffic sources and give temporary results. Thus, these should not be relied on completely. Such strategies include purchase advertising, search engines, and bulletin boards. Long-term strategies continue to bring in results for many years. These include opt-in subscription lists, content, and freebies.

For best results, BH Cellular Phones would have to use an ideal mix of both strategies. The strategy would greatly focus on sales promotion, customer service, loyalty programs, sales retention, and nice positioning.

3.4 Sales Strategy

The sales strategy would be determined by following the steps mentioned below:

• Analyzing the potential through a structured process.
• Strategize around the company’s strengths by understanding the factors that impact the sales level.
• Develop tactics and guidance to achieve success.
• Success measure and continually doing so.
• Employing an action plan that is aligned with the management’s strategic objectives.

3.5 Sales Forecast

This section forecasts the sales revenue. It is always advisable to be conservative in this section. Thus, figures would be revised on an annual basis. The total sales is projected to be:

Year 1: $7,00,000

Year 2: $ 10,00,000

Year 3: $ 14,20,000

While forecasting sales , it is important to also mention the direct cost of sales. In BH Cellular Phones, the direct costs of sales projected are:

Year 1: $1,70,000

Year 2: $ 2,40,000

Year 3: 3.45,000

3.6 Milestones

The Milestones is a working plan with dates. These dates would work as a base or a timetable and would include tentative dates for legal negotiations, recruitment, rents, loans, inventory, etc. The section would include start dates, end dates, budget, manager name, and department details for each milestone.

4.1 Financial Plan

An assumption made here is that the partner’s resources would be adequate to finance the operations. However, a strong bank relationship can come handy. Higher sales need to be supported with inventory and receivables. BH Cellular Phones plans to open up account in various different banks.

The financial plan would also include information of how payments would be received and on what terms. It would project the break-even point , i.e., the point where the company will make neither profits nor losses. It will further include the projected profit and loss statement, projected cash flow statement, and projected balance sheet.