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Marketing Research: Planning, Process, Practice

Student resources, multiple choice quizzes.

Try these quizzes to test your understanding.

1. Research analysis is the last critical step in the research process.

2. The final research report where a discussion of findings and limitations is presented is the easiest part for a researcher.

3. Two different researchers may be presented with the same data analysis results and discuss them differently, uncovering alternative insights linked to the research question, each using a different lens.

4. A reliable research is essentially valid, but a valid research is not necessarily reliable.

5. A valid research refers to the degree to which it accurately measures what it intends to measure.

6. Keeping an envisioned original contribution to knowledge in mind, the research report in appearance and content should highlights the outcomes and link back to objectives.

7. A good conclusion chapter should (please select ALL answers that apply) ______.

• have a structure that brings back what the research set out to do
• discuss the researcher’s own assumptions and ideas about the topic under study
• makes logical links between the various parts of the arguments starting from the hypotheses

Answer: A & C 

8. Research implications presented in a study must be either theoretical only or practical only.

9. Good researchers should aim for a perfect research, with no limitations or restrictions.

10. Examples of research limitations include (please select the answer that DOESN’T apply) ______.

• access to the population of interest
• the study’s coverage of possible contributory factors
• the researcher’s poor analysis skills
• the sampling technique used

11. A good structure outlining an effective research report starts with the ‘Analysis and Results’ section.

12. A good research study can just focus on its key outcomes without highlighting areas for future research.

13. If some of the research questions were not answered or some research objectives could not be achieved, then the final report must explain and reflect on the reasons why this is the case.

14. The importance of being critically reflective in presenting the future research section is that it allows for the advent of new arenas of thought that you or other researchers can develop on.

15. A weak future research section and weak discussion of the research limitations does not make the study fragile/lacking rigour and depth.

16. Once a research specifies a study’s limitations, this discredits all research efforts exerted in it.

17. Reporting research is about presenting the research journey through clear and evidence-based arguments of design, process and outcomes, not just describing it.

18. It is not important to present in every research report the ethical considerations that were anticipated or have ascended in the study.

19. Verbal and visual presentations of research aid in the dissemination of its outcomes and value, and allow for its strengths to be revealed.

20. In oral presentations, the audience expects you as a researcher to present your work in full detail even if they will ask further questions in the follow-up discussion.

Final Research Report

• Biomedical Research Opportunities
• MD Student Research Resources
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• Final Report

A brief description of the background, methods, results, and conclusions (no more than 300 words).

Introduction

Brief history of topic area with importance of the research project selected. State the hypothesis tests, important references should be cited.

A brief description of the methods including statistical methods.

Discussion and Conclusion/Results

Fully discuss the results and their implications. Compare and contrast your findings with the literature. Suggest the next series of studies.

Full citations are required including all authors, title, journal, volume, and year. Visit the Health Sciences Library for assistance with proper citations.

Publications and Presentations

A full list of all presentations and publications that have come from or are expected in the future from the work supported by the MDSR award.

How to submit your final or interim report:

Submit your final or interim report online; include a cover page with your full name, project title, mentors name and title the document your First_LastName Final Report, for example, Brutus_Buckeye Interim Report. PDF's and Word documents will be accepted, a link to submit your final/interim report will be sent to all MDSRS awardees.  

Helpful Links

Office of Research Education Office of Medical Student Research

333 West 10th Avenue 1190A Graves Hall Columbus, OH 43201 

[email protected]