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The Benefits of Using Google Docs for Your Business
Google Docs is a powerful cloud-based document-management system that can help businesses of all sizes streamline their operations. With Google Docs, businesses can create, store, and share documents in a secure and easy-to-use environment. Here are some of the benefits that businesses can enjoy when they use Google Docs.
Collaboration Made Easy
One of the biggest advantages of using Google Docs is the ability to collaborate with others in real time. With Google Docs, multiple users can work on the same document at the same time, making it easier to get projects done quickly and efficiently. This feature also allows users to comment on each other’s work and make changes without having to send multiple versions back and forth.
Secure Storage and Sharing
Another great benefit of using Google Docs is that it provides a secure way to store and share documents. All documents are stored in the cloud, which means they are accessible from anywhere with an internet connection. Documents can also be shared easily with colleagues or clients, ensuring that everyone has access to the latest version.
Integration With Other Apps
Google Docs also integrates seamlessly with other Google apps such as Gmail, Calendar, and Drive. This makes it easy to access documents from any device or location. Additionally, users can easily import files from other applications such as Microsoft Word or Excel into their Google Docs account. This makes it easy for businesses to transition from one document management system to another without having to start from scratch.
Overall, Google Docs is a great tool for businesses looking for an efficient way to manage their documents. With its real-time collaboration capabilities, secure storage and sharing options, and integration with other apps, businesses can take advantage of all the features that Google Docs has to offer.
This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.
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Landscaping Business Plan
Beautiful and well-maintained lawns are a treat to look at. But with today’s hectic lifestyle, few people have the time and energy required to maintain one.
And with more income at their disposal, people like to outsource this task to professionals who can manage their gardens well and design them in a way that enhances their house’s beauty.
With artistic lawns cropping up at every corner of our cities, the demand for landscaping architects is at its peak. Be it offices, residential spaces, or public areas, every space needs an aesthetically pleasing lawn.
But not everyone has the amount of creativity and precision that goes into maintaining beautiful gardens. And if you have it, then a landscaping business might be the right choice for you.
All you need is a little bit of groundwork and a proper landscaping business plan .
According to recent statistics, the landscaping industry employs over 1 million people and has grown 4.9 percent since 2020.
So, if you are a creative individual who can think out of the box, a landscaping business can help you reach your maximum potential. The best part about the landscaping business is that it takes minimum entry conditions and minimal costs to set up.
Now, you may wonder, why do so many landscaping businesses owned by highly creative individuals fail? The reason is as simple as it gets; The lack of a proper business plan.
Although creativity is essential to help you stand out, a landscaping business plan is of utmost importance for the sustenance of your business.
Here, we’ll share a few tips to make your setup process smoother.
Things to Consider Before Writing a Landscaping Business Plan
Decide what services you want to offer.
Landscaping comes with a lot of sub-niches and additional services. Deciding what you can and should offer as per the needs and requirements of your target audience is essential.
Get the required permits
Although the landscaping business does not have strict entry conditions, there are a few licenses and permits that you should have before getting started.
The easiest way of doing this is by checking out all the permits required by your state and area and making a checklist for keeping track of what you have got and what not.
Develop a pricing strategy
As you have a service that is mostly based on skill and equipment cost, you’ll have to give your pricing strategy a serious thought before getting started.
Know your target audience
How can a landscaping business plan help you.
A business plan can become a constant guide in your business journey. It’ll aid you while sailing through the roadblocks, prevent you from having chaotic finances, help you in knowing the market and your competitors better, and save you from the trap of having a static business model that becomes irrelevant as the industry changes.
Apart from that, in the landscape business, it would help you in developing your unique style and technique that sets you apart from your peers.
How to Write a Landscaping Business Plan?
As we have discussed the benefits of a business plan , it brings us to our next question.
How do you write one? Moreover, how do you know if you have written a good one?
Don’t worry! There are several quick and cost-effective solutions to your problem.
If you find writing a business plan intimidating, there are several options like business consultants, premade templates, and online business plan software which can help you create a complete and evolving business plan anywhere and at any time.
We have created this sample landscaping business plan for you to get a good idea of what a perfect landscaping business plan should look like and what details you need to include in your stunning business plan.
Landscaping Business Plan Outline
This is the standard landscaping business plan outline which will cover all important sections that you should include in your business plan.
- Mission Statement
- Vision Statement
- 3 Year profit forecast
- Products and Services
- Startup cost
- Market Trends
- Target Market
- Market share
- Sales Strategy
- Marketing strategies
- Personnel Plan
- Average Salary of Employees
- Important Assumptions
- Brake-even Analysis
- Profit Yearly
- Gross Margin Yearly
- Projected Cash Flow
- Projected Balance Sheet
- Business Ratios
Now Let’s Understand How You Should Complete Each Section.
1. Executive Summary
The executive summary is one of the most crucial sections of your business plan, as it is the first and foremost document in it and serves as a pitch to your prospective investors. Hence, this section should sum up your business idea and function with utmost precision.
It should also consist of a mission statement and clearly state your vision for the business. For a landscaping business, it would consist of your growth model, your source of labor and raw material, as well as how your style of design sets you apart from the others.
2. Description of your niche
Next up, you’ll need to define the niche your business functions in. As landscaping consists of several areas like,
- Commercial Landscaping
- Residential Landscaping
- Art-based designs(for public and tourist spaces)
It is necessary to define what kind of services you’ll offer and who would be your primary client base. So, how can you select a niche? We’ll discuss that in the competitive and market analysis section.
3. Competitive and Market Analysis
Before you enter any market, it is the wisest thing to carry out an analysis of the current market situation and the recent trends in the industry. Also, it is a good practice to know what your competitors are doing, because if you are aware of what’s going on, deciding what you should do and what gaps you can fill through your services becomes easier. Hence, this helps you in identifying what your niche would be.
For example, if there is a dearth of good landscape architects for office spaces in your area, you can accordingly modify your skills and marketing strategy to serve the purpose of capturing that market.
4. Website Strategy
In today’s fast-paced environment, most people prefer getting their work done online. Hence, having a website is necessary for your business to be discovered. Thus, including a website strategy in your plan is essential. Also, as a creative business, your website needs to lean on a more artistic side and represent what your style stands for.
5. Management Summary
In this section, you are supposed to include important information about people responsible for a company’s management, the tasks they have been delegated, their roles and responsibilities, etc. As a landscaping business has a large scale of functioning, you need to include this section in your plan.
6. Financial Plan
Writing a financial plan is a necessary step toward creating a well-rounded business plan. A financial plan helps your business in becoming cost-effective and profitable. It also helps you pre-plan and stay afloat in times of recession and instability in the market. Hence, this section is necessary for the sustenance of your business.
Download a sample landscaping business plan
Need help writing your business plan from scratch? Here you go; download our free landscaping business plan pdf to start.
It’s a modern business plan template specifically designed for your landscaping business. Use the example business plan as a guide for writing your own.
Landscaping Business Plan Summary
In conclusion, a business plan can turn to conduct your landscaping business a hassle-free activity. Moreover, a well-planned business with clearly defined goals and dynamic strategies has a higher chance of succeeding than one which doesn’t have either of these things.
Besides the above things, in the landscaping business, it is also important to have a thorough knowledge of advanced technology and newly improved techniques to improve the efficiency of your business’s day-to-day activities.
After getting started with Upmetrics , you can copy this sample landscaping business plan template into your business plan and modify the required information and download your landscaping business plan pdf or doc file. It’s the fastest and easiest way to start writing your business plan.
So, are you ready to reach far and wide in the landscape market with your well-written business plan?
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Business Plan For WESTERN LANDSCAPING CONSULTANCY CONSTRUCTION MAINTENANCE
As the Curriculum Vitae in this plan highlights, I also hold formal qualifications in the area of proposed business services, and have attended a business start-up course to familiarise myself with the basic information needed at this stage.
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Landscaping Company Business Plan Template
Landscaping business plan.
You’ve come to the right place to create your landscaping business plan.
We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their landscaping companies.
Landscaping Business Plan Example
Below is a sample landscaping business plan and template to help you create each section of your landscaping business plan.
Beautiful Gardens Landscaping Service is a startup landscaping business located in Dallas, Texas. The company is founded by John Martinez, an experienced entrepreneur who has gained valuable knowledge on how to manage a landscaping business during the past five years while working as the manager at Lake Landscaping & Lawn Care. Now that John has experienced managing a landscaping business, he is ready to start his own company, Beautiful Gardens Landscaping Service. John is confident that his landscaping skills, combined with his understanding of business management, will enable him to run a profitable landscaping company of his own. John is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of residential landscaping – sales and marketing, scheduling, customer service, financial management, and landscaper training and support.
Beautiful Gardens Landscaping Service will provide a variety of professional landscaping and lawn care services for residential customers in Dallas, Texas. Beautiful Gardens will be the go-to landscaping business in Dallas for high quality landscaping services of all kinds. The company will be the ultimate choice for prompt, reliable, and courteous customer service that goes above and beyond the competitors.
The following are the services that Beautiful Gardens Landscaping Service will provide:
- Lawn Care and Chemical Application
- Landscape Maintenance
- Landscape Design
- Landscape Construction
- Trimming and Pruning
- Trees and Ornamental Planting and Care
- Perimeter Pest Control
- Vegetation Management
- Gardening and Plant Care Consulting Services
Beautiful Gardens Landscaping Service will target homeowners in Dallas. The company will also target owners of multi-family residential buildings such as apartment complexes and condominiums. No matter the customer, Beautiful Gardens Landscaping Service will deliver the best communication, service, and high quality landscaping.
Beautiful Gardens Landscaping Service will be owned and operated by John Martinez. John is a graduate of Texas University with a Bachelor’s degree in Business Management. He has over five years of experience working as a manager for another local landscaping business. John will be the company’s Chief Executive Officer. He will steer the vision of the business and provide direction for the other managers and executives of the company.
John has recruited a landscaping expert, Lisa Smith, to be the company’s Chief Operating Officer and help oversee the business operations. Lisa will handle the day-to-day operations, including training the landscape personnel, providing consultation services, and overseeing the landscape design process. Lisa is a graduate of California University with a degree in Landscaping Design.
John and Lisa have recruited an experienced marketing director, Robert Johnson, to become a member of the Beautiful Gardens Landscaping Service management team. Robert is a graduate of the University of Maine with a Master’s degree in Sales and Marketing. John and Lisa rely on Robert’s expertise to execute the company’s marketing plan and advertising strategies.
Beautiful Gardens Landscaping Service will be able to achieve success by offering the following competitive advantages:
- Skilled team of landscaping experts who will oversee the process and conduct inspections regularly to ensure all landscapers are adhering to stringent quality standards.
- Beautiful Gardens Landscaping Service makes it easy for customers to obtain its services. The company uses a proprietary software application to engage with customers and ensure transparency throughout the process. Customers can use the app to schedule service, pay their bill, monitor the work being done, leave feedback, and receive customer support. For customers who prefer to communicate in person or over the phone, the company maintains an office space with a customer support representative available during regular business hours every day of the week.
- The company offers competitive pricing and discounts for regular customers.
Beautiful Gardens Landscaping Service is seeking $350,000 in debt financing to launch its landscaping business. The funding will be dedicated towards securing the office space and purchasing landscaping equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:
- Office space build-out: $120,000
- Landscaping equipment, supplies, and materials: $80,000
- Three months of overhead expenses (payroll, utilities): $130,000
- Marketing costs: $10,000
- Working capital: $10,000
Who is beautiful gardens landscaping service.
Beautiful Gardens Landscaping Service is a newly established landscaping company in Dallas, Texas. Beautiful Gardens will be the go-to landscaping business in Dallas for high quality landscaping services performed by expertly trained professionals. The company will be the ultimate choice for prompt, reliable, and courteous customer service that goes above and beyond its competitors. Beautiful Gardens Landscaping Service will be able to provide a wide variety of landscaping and lawn care services for homeowners who value high quality, reliable service and easy-to-use communication systems.
Beautiful Gardens Landscaping Service will be able to guarantee the quality of its services thanks to the latest and most innovative landscaping project management technology and stringent quality control standards. The company’s team of highly qualified professionals are experienced in landscaping, lawn care, and gardening, thus will be able to provide exceptional results for a wide variety of services from routine maintenance to new landscape design and build-out. Beautiful Gardens also provides consulting services in the areas of landscaping, gardening, and lawn care.
Beautiful Gardens Landscaping Service History
Beautiful Gardens Landscaping Service is owned and operated by John Martinez, an experienced entrepreneur who has gained valuable knowledge on how to manage a landscaping business during the past five years while working as the manager at Lake Landscaping & Lawn Care. Now that John has experienced managing a landscaping business, he is ready to start his own company, Beautiful Gardens Landscaping Service. John is confident that his landscaping skills, combined with his understanding of business management, will enable him to run a profitable landscaping company of his own. John is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of residential landscaping – sales and marketing, scheduling, customer service, financial management, and landscaper training and support.
Since incorporation, Beautiful Gardens Landscaping Service has achieved the following milestones:
- Registered Beautiful Gardens Landscaping Service, LLC to transact business in the state of Texas.
- Has signed a lease to rent the office space.
- Reached out to numerous contacts to include previous employees, landscapers, friends, family, and professional networks to inform them of the new business.
- Began recruiting a staff of accountants, landscapers, and sales personnel to work at Beautiful Gardens Landscaping Service.
Beautiful Gardens Landscaping Service Services
The United States Landscaping Services industry is valued at $128.8B and is expected to increase by 2.3% this year. There are more than 600,000 businesses and over 1M people working in the industry nationwide. The states of Florida, California, and New York have the most landscaping businesses of all the states, while Texans spend the most on landscaping services of all states.
Households with higher than average levels of disposable incomes (over $100,000 per year) spend the most on landscaping services for their homes. While these households reduce their spending on non-essential items during times of economic downturns, they are still more consistently spending on landscaping during these times versus lower income households. The number of households in the U.S. in this higher income bracket is expected to increase this year, resulting in growth opportunities for operators in the landscaping industry. Additionally, there is a rising demand for residential landscaping services from millenials and Gen Z consumers as more of them are participating in gardening activities.
The industry faces several challenges including shortage of quality labor, numerous price-based competitors, economic downturns, and high insurance costs. Industry operators can overcome these challenges and find success by researching their competitors, providing quality service by capable personnel, implementing a targeted marketing campaign, and charging fair prices for customers and employees.
Demographic profile of target market.
The precise demographics for Dallas, Texas are:
Beautiful Gardens will primarily target the following customer profiles:
- Homeowners with annual household incomes of $100,000 or more
- Owners of multi-family residential properties such as apartment complexes and condominiums
- Millennials and Gen Z homeowners who need help starting their own gardens
Direct and indirect competitors.
Beautiful Gardens Landscaping Service will face competition from other companies with similar business profiles. A description of each competitor company is below.
Leif’s Lovely Landscaping Service
Leif’s Lovely Landscaping Service has been operating in the Dallas area for over ten years and has gained a loyal customer base for its excellent service and low prices. Leif’s provides residential homeowners with general landscaping and lawn care services. The company is a small operation and the founder does most of the landscaping work himself. Customers come to Leif’s for reliable, friendly service and the lowest prices in Dallas. The company offers lawn care and chemical application, mulching, tree trimming, and debris cleanup services.
Lake Landscaping & Lawn Care
Founded in 1990 by Henry Lake, Lake Landscaping & Lawn Care is a well-known landscaping and lawn care business that serves all of Dallas-Fort Worth and surrounding areas. The company offers a wide variety of landscaping services for residential homeowners. Services include regular lawn care, trimming, and maintenance, design, construction, and maintenance of landscaping features, and pool service. Lake Landscaping & Lawn Care is owned and operated by Henry Lake, an experienced contractor who designed some of the most prominent outdoor spaces in the area before starting his own business over 30 years ago.
Pete’s Perfect Landscaping
Pete’s Perfect Landscaping is a new Dallas-Texas based company providing landscaping services to customers throughout the city. The company was founded by Peter Smith, an experienced gardener who has been working in the landscaping industry for over 20 years before deciding to start his own landscaping company. Pete’s Perfect Landscaping provides a variety of landscaping services including pruning, trimming, planting, mulching, debris removal, and lawn maintenance.
Beautiful Gardens Landscaping Service will be able to offer the following advantages over its competition:
- Beautiful Gardens Landscaping Service uses a proprietary software application to engage with customers and ensure transparency throughout the process. Customers can use the app to schedule service, pay their bill, monitor the work being done, leave feedback, and receive customer support.
Brand & value proposition.
Beautiful Gardens Landscaping Service will offer the unique value proposition to its clientele:
- Beautiful Gardens Landscaping Service makes it easy for customers to obtain its services. The company uses a proprietary software application to engage with customers and ensure transparency throughout the process. Customers can use the app to schedule service, pay their bill, monitor the work being done, leave feedback, and receive customer support.
- For customers who prefer to communicate in person or over the phone, the company maintains an office space with a customer support representative available during regular business hours every day of the week.
The promotions strategy for Beautiful Gardens Landscaping Service is as follows:
Social Media Marketing
The company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. He will ensure Beautiful Gardens maintains an active social media presence with regular updates and fun content to get customers excited about the company’s landscaping services.
Professional Associations and Networking
Beautiful Gardens Landscaping Service will become a member of professional associations such as the Landscaping Association, American Gardening Society, and the Texas Lawn Care Association. The leadership team will focus their networking efforts on expanding the company’s vendor and client network.
Beautiful Gardens Landscaping Service will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also invest in ads to display in industry publications and local newspapers.
Beautiful Gardens Landscaping Service will utilize the in-house marketing director that designed the print ads to also design the company website. The website will be well organized, informative, and list all the services that Beautiful Gardens is able to provide. The website will also list information on the company’s events and testimonials from satisfied clients.
The marketing director will manage Beautiful Gardens’s website presence with SEO marketing tactics so that when someone types in a search engine “Beautiful Gardens” or “landscaping business near me”, Beautiful Gardens Landscaping Service will be listed at the top of the search results.
The pricing of Beautiful Gardens Landscaping Service will be moderate, but higher than low-end competitors so customers feel they receive value when purchasing the Company’s services.
The following will be the operations plan for Beautiful Gardens Landscaping Service.
- John Martinez will be the CEO of the company. He will oversee the management team and lead the direction of the business. John has spent the past year recruiting the following staff:
- Lisa Smith – Chief Operating Officer who will manage the design and build process, train landscapers, and oversee the activities of the staff.
- Sam Garcia – Bookkeeper who will provide all accounting, tax payments, and monthly financial reporting.
- Robert Johnson – Marketing Director who will oversee all marketing strategies for the company and manage the website, social media, and outreach.
- Joe Williams – Quality Control Manager who will oversee all inspections of the landscapers to ensure stringent compliance with quality standards are met.
Beautiful Gardens Landscaping Service will have the following milestones complete in the next six months.
11/1/2022 – Finalize lease on office space.
11/15/2022 – Finalize employment contracts for the Beautiful Gardens Landscaping Service management team.
12/1/2022 – Begin build-out of the office and purchase equipment.
12/15/2022 – Begin networking at industry events and implement the marketing plan.
1/15/2023 – Finalize contracts for initial landscaping product suppliers and employment contracts for landscapers.
2/15/2023 – Beautiful Gardens Landscaping Service officially opens its office up to customers and starts taking appointments.
Key revenue & costs.
The revenue drivers for Beautiful Gardens Landscaping Service are the fees charged to customers in exchange for the company’s services. When it comes to pricing, the business will monitor operational costs, average prices charged by competitors, and local market demand to ensure its prices will generate a healthy profit margin.
The cost drivers will be the overhead costs required in order to staff a landscaping business. The expenses will be the payroll cost, utilities, landscaping equipment and supplies, and marketing materials.
Funding Requirements and Use of Funds
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.
- Average number of appointments per month: 600
- Average fees per month: $15,000
- Overhead costs per year: $400,000
Income statement, balance sheet, cash flow statement, landscaping company business plan faqs, what is a landscaping company business plan.
A landscaping company business plan is a plan to start and/or grow your landscaping company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your landscaping company business plan using our Landscaping Company Business Plan Template here .
What are the Main Types of Landscaping Companies?
There are a number of different kinds of landscaping companies , some examples include: Commercial, Residential, and Arborists.
How Do You Get Funding for Your Landscaping Company Business Plan?
Landscaping companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for landscaping and a lawn care business plan.
What are the Steps To Start a Landscaping Company Business?
Starting a landscaping company business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Landscaping Company Business Plan - The first step in starting a business is to create a detailed landscaping company business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your landscaping company business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your landscaping company business is in compliance with local laws.
3. Register Your Landscaping Company Business - Once you have chosen a legal structure, the next step is to register your landscaping company business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your landscaping company business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Landscaping Company Equipment & Supplies - In order to start your landscaping company business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your landscaping company business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
Learn more about how to start a successful landscaping company business and how to write landscape business plan :
- How to Start a Landscaping Company Business
Landscaping Business Plan [Sample Template for 2024]
Home » Business ideas » Home Improvement » Landscaping Business
Are you about starting a landscaping company? If YES, here’s a complete sample landscaping business plan template & feasibility report to help you get started.
Okay, so we have considered all the requirements for starting a landscaping business . We also took it further by analyzing and drafting a sample landscaping marketing plan template backed up by actionable guerrilla marketing ideas for landscaping businesses. So let’s proceed to the business planning section.
A Sample Landscaping Business Plan Template
Table of Content
1. Industry Overview
3. our products and services, 4. our mission and vision statement, 5. job roles and responsibilities, 6. swot analysis, 8. our target market, 9. sales and marketing strategy, 10. sales forecast, 11. publicity and advertising strategy, 12. our pricing strategy, 14. sustainability and expansion strategy.
It is not enough to own a property that is well designed and built; the hallmark of any property is the beauty of the lawns and gardens.
Landscapers are in the business of giving total esthetic effect in and around our neighborhoods. It is not enough to plant flowers or have a lawn in your compound and just watch them grow; you need to hire a professional landscaping company to help you bring out the beauty in your environment.
Landscape architecture is all about the art, planning, designing, management, preservation and rehabilitation of the land and the design of a large man – made concepts; it beautifies our environment. Landscaping business just like Lawn care business is not one of those businesses that you can start and make big money from without truly working pretty hard and smart.
Any entrepreneur who intends to start his or her own landscaping business with the aim of making huge profits from it must be very creative and ready to go the extra mile to convince clients that he or she can deliver an excellent job. Furthermore, you have got to prove beyond every reasonable doubt that you are competent.
In a publication released by a Professional Land-care Network (PLANET), an international association serving landscaping professionals, lawn care professionals, exterior maintenance contractors, installation/design/building professionals, and interior scapers, there are approximately 12,000 landscapers in the united states of America.
This statistics covers independent operators, franchises and large corporate chains. They also stated that the number of professional landscapers could actually be considerably higher because there are so many people doing landscape maintenance on part – time and on a pay as you go basis.
Lastly, according to the Occupational Outlook Handbook, published in 2006-2007 (U.S. Department of Labor), is that almost 1 out of every 4 landscaping, grounds – keeping, nursery, greenhouse and lawn service workers is self-employed and provides maintenance services directly to customers on a contract basis. Of these, about 1 out of every 6 works part time.
Although, landscaping business might not be amongst the money spinning businesses in the US, but they have a very large market that is readily available for them if they can convince property owners to patronize their services.
As a matter of fact, statistics has it that the United States green industry (landscape and lawn maintenance, landscape contractors, landscape architects, irrigation contractors, and lawn and landscape product suppliers) generates roughly $67 billion to $69 billion annually. PLANET estimates that the landscaping services sector alone generates about 704,000 jobs and $35.6 million in value-added services annually in the US; it is indeed a growing industry.
Landscaping business also falls in the category of seasonal businesses. The industry experiences downtime during the winter period and in most states in the US.
In general, the demand for landscaping services is usually at its peak in the spring and generally between April and October. Which is why landscaping companies are always everywhere sourcing for business deals within this period of the year.
If you are familiar with the landscaping industry, you will notice that most landscaping companies do not restrict their services to only landscape architecture et al; they ensure that they add additional services such as lawn care services, snow plowing services (during winter season), fumigation services and any other similar services just to ensure that they maintain steady in – flow of income during peak and off peak periods.
As such; any entrepreneur who wants to start a landscaping business in the US should be aware that the landscaping and lawn care industry is a closely regulated industry that requires practitioners to earn certifications that permit them to handle hazardous compounds; most especially when they also offer fumigation services.
2. Executive Summary
Glover and Greenhouse Landscape Company is a licensed landscape architecture company that will be based in Miami Beach, Florida –United States of America and will have active presence in other cities such as; Greenacres City, Miami, Jacksonville, Clearwater, Tampa, Fort Lauderdale, North Miami, West Palm Beach, Palm Harbor, Deltona, Orlando, Palm Bay and Panama City et al.
We chose to operate in these cities because we know that our services will be in high demand due to the geographical nature of Florida. Glover and Greenhouse Landscape Company is in the business of beautifying in our environment by offering professional landscape architecture services. We know that the beauty of a city or property is not complete if the gardens or lawns are not properly designed and managed.
We know the importance of networking with the right set of people, which is why we have form partnership with stakeholders (landlord associations, property managers and relevant government agencies) in Florida.
Glover and Greenhouse Landscape Company is specialized in handling golf courses, beach houses, major roads and streets as well as residential buildings and public facilities et al. As a matter of fact, when it comes to giving golf course the professional outlook it deserves, we are on top of the game.
We have some of the finest landscapers, who are gifted and also have gone ahead to acquire the relevant trainings that will make them create esthetic effect in the environment that will be second to none.
Glover and Greenhouse Landscape Company is fully aware of the seasonal nature of the business which is why we have made provision to engage in complimentary services during off peak period. We will engage in snow plowing during winter, sale of flowers, tree cutting, fumigation and other related services.
We will also provide consultancy services to homeowners, property managers and the government when it comes to creating the esthetic effect that will bring out the beauty in our environment.
Glover and Greenhouse Landscape Company is a private registered company landscape company that is owned by Glover Carrington and family. The company will be fully and single handedly financed by the owner – Glover Carrington. The business will be managed by his son Gordon Carrington; he is a member of the American Society of Landscape Architects (ASLA).
Mr. Gordon Carrington (Master of Landscape Architecture – MLA) is a core professional who has experience in sensitivity to landscape quality, ability to analyze problems in terms of design and physical forms, understands the arts and humanistic approach to design and he has skills in all aspects of professional practice including management and professional ethics. He has well over 7 years of experience in the industry.
Glover and Greenhouse Landscape Company is in the business of bring out the beauty in our environment and our services will be carried out by highly trained professionals who know what it takes to give our highly esteemed customers value for their money.These are the services that Glover and Greenhouse Landscape Company will be offering;
- Landscape architecture services
- Landscape care/maintenance services
- Trimming Landscaping
- Landscape design/contracting services
- Lawn mowing/maintenance
- Sod installation/hydro – seeding
- Weeding or fertilizer and/or pest control application
- Weekly lawn cut
- Weeding Beds
- Sale of flowers
- Spring Cleanup
- Fall Cleanup
- Chemical Treatment
- Snow Plowing
- Consultancy and Advisory Services
- Our Vision is to become the number one choice of homeowners, property managers and government agencies when it comes to landscaping services in Florida, U.S.
- Glover and Greenhouse Landscaping Company is a business positioned to be the become the leaders when it comes to bringing out the beauty (esthetics) in our environment by offering top notch landscaping architectural services and other related services in Miami Beach and other cities in Florida, U.S.
Our Business Structure
Glover and Greenhouse Landscaping Company will be headquartered in Miami Beach, but will operate in other cities in Florida which is why we designed our business structure to support the nature of our operations. We want to create a team of dedicated workforce that will help the organization achieve its aim of becoming the number one landscape company in the whole of Florida.
Because we don’t have the required finance to manage the numbers of workforce that we would need, we have made provisions to hire some freelance landscapers to help us handle some contracts when the need arises. Here is the business structure of Glover and Greenhouse Landscape Company;
- Chief Operating Officer (Owner)
- Sales and Marketing Executive
Landscape Architect / Landscapist
- Field Staff
- Front Desk Officer
Chief Operating Officer:
- Responsible for providing direction for the business
- Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
- Responsible for the day to day running of the business
- Responsible for handling high profile clients and deals
- Responsible for fixing prices and signing business deals
- Responsible for signing checks and documents on behalf of the company
- Evaluates the success of the organization at regular interval
- Responsible for the planning, management and coordinating all projects on behalf of the company
- Supervises projects
- Ensures compliance during project executions
- Provides advice on the management of projects
- Responsible for carrying out risk assessment
- Uses IT systems and software to keep track of people and progress of ongoing projects
- Responsible for overseeing the accounting, costing and billing of every project
- Represents the organization’s interest at various stakeholders meetings
- Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
- Responsible for overseeing the smooth running of HR and administrative tasks for the organization
- Handles all financial transactions for the company
- Defines job positions for recruitment and managing interviewing process
- Carries out staff induction for new team members
- Responsible for training, evaluation and assessment of employees
- Oversees the smooth running of the daily office activities.
Sales and Marketing Officer
- Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
- Develops, executes and evaluates new plans for expanding increase sales
- Documents all customer contact and information.
- Represents the company in strategic meetings
- Helps increase sales and growth for the company
- Lists the property for rent / lease to the public
- Markets space; finds tenants; participates in lease negotiations.
- Provides property owners with a real property condition disclosure (if required by law) and other necessary forms.
- Prepares necessary papers describing the property for advertising, pamphlets, open houses, etc.
- Holds an open house to show the property.
- Serves as a contact available to answer any questions about the property and schedule showing appointments.
- Responsible for planning and designing of places such as residential development area, parks, campuses, cemeteries, resorts, commercial centers, water fronts and corporate and institutional centers.
- Responsible for designing and implementing projects that respect both the needs of people and our environment
- Offers training and consultancy services
- Responsible for analyzing problems in terms of design and physical form
- Responsible for translating designs into a built work
- Responsible from training of field workers and freelancers
- Responsible for Lawn mowing/maintenance
- Handles Sod installation/hydro – seeding
- Handles Landscape care/maintenance services
- Carries out task in line with the stated job description
- Handles snow plowing
- Handles tree cutting
- Assists in transport working tools and equipment from the office (store) to site and back to the office
- Handles any other duties as assigned my the line manager
Front Desk / Customer’s Service Officer
- Receives Visitors / clients on behalf of the organization
- Receives parcels / documents for the company
- Handles enquiries via e-mail and phone calls for the organization
Glover and Greenhouse Landscape Company is in business for the purpose of making profits and building long lasting relationship with its clients and we know that in order for us to achieve these, we must be able to leverage on our strengths and take hold of all the opportunities that we come across.
We are aware that if effective strategies are not put in place, the weakness of a company and the threats that the business will be exposed to can strangulate the business which is why we have decided to take out time to conduct a SWOT analysis for Glover and Greenhouse Landscape Company.
As a company, we look forward to maximizing our strength and opportunities and also to develop strategies that will help us effectively handle our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Glover and Greenhouse Landscape Company;
Our strength as a landscape company is the fact that we have healthy relationships with key stakeholders in Florida. We have some of the latest equipment that will help us deliver neat and excellent jobs. Our management team and workforce are highly trained and qualified to deliver excellent jobs within record time. We are well positioned and we have active presence in major cities in Florida.
Our weakness could be that we are a new landscaping company in Miami Beach, Florida and it will require consistency for us to gain the confidence of our prospective clients (homeowners, property managers and even the government).
The opportunities that are available to us cannot be quantified; we know that there are loads of homeowners, property managers and government establishment that will require our services in Miami Beach and other cities in Florida.
Some of the threats that we are likely going to face as a landscaping company are global economic downturn that can impact negatively on household spending, bad weather cum natural disasters and the arrival of a competitor ( a company that offer same service as we do ) within same location. There is hardly anything we could do as regards these threats other than to be optimistic that things will continue to work for our good.
7. MARKET ANALYSIS
- Market Trends
It is a common trend in landscaping and lawn care industry to see loads of landscapers struggle to meet ends meet. This is so because a larger percentage of people who are supposed to patronize their services are reluctant when it comes to paying the true worth of the services rendered.
It is also a common trend to see landscape companies engage in other complimentary services to makes meet. The fact that there are off peak periods in the business makes it of necessity for landscape companies to look for other sources of income in order to maintain steady flow of income throughout the year.
If you are conversant with the landscape industry, you will realize that one of their major challenges is the challenge of accurately pricing services It takes a landscape company that has been in the business for a while to effectively charge clients in such a way that they will have enough resources to carry out the project, pay for labor and still make enough profits. It is important for any landscape company to first inspect the area they are to carry out their job so that they will be able to properly submit a quotation that will be favorable to both parties.
Usually, most landscaping companies ensure that they send their quotations to prospective clients only when they have been able to do their calculations based on per square foot of the property. Over and above, the creativity of the landscape architect will go a long way to determine the amount that can be charged and the inflow of business.
Glover and Greenhouse Landscape Company was deliberately located in Miami Beach simply because we have a wide range of people and businesses that can hire our services; the geographical nature of Miami Beach is highly suitable for the kind of services we render. Our target market as a landscape company is not just restricted to only homeowners and property managers but also government establishment.
We are quite aware that the state government is one of the biggest clients in the industry, which is why we have structured our business to meet the expectations and requirements of the government when it comes to bidding for government contracts. This is the group of people that we will market our landscape business to;
- Facility managers for botanical gardens, historic buildings, municipalities and other government entities, universities, cemeteries and other public places with green spaces
- Homeowners who plan to put their home on the market and want to improve its curb appeal with fresh or updated landscaping
- Builders of both residential and commercial properties who don’t already have their own landscaper or staff
- New homeowners who wish to update the existing landscape of their property
- Homeowners who are frequently out of town on business
- Retirees who don’t care to do their own maintenance any longer
- “Snowbirds” with winter homes in warmer climates
- Golf course managers who may need help with maintenance
- Rental property or condominium association managers who are personnel-impaired
- Homeowners who don’t have the vision, skill or tools to design their own landscaping
- Managers of public facilities
- Government establishment
Our Competitive Advantage
Glover and Greenhouse Landscape Company is fully aware that there is competition in the industry, which is why we decided to carry out thorough research and draft a killer landscaping marketing plan; so as to know how to take advantage of the available market in the cities where we want to operate.
We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are competence, trust, honesty, good network and excellent relationship management. One of the positive that we have as a company is the fact that we have some of the best hands in the industry under our payroll; our manager has a robust experience in the industry.
Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we can comfortably work with both the highly placed clients and the lowly placed clients; our prices are designed to fit into the budget of the lower class, the middle class and the upper class.
We are quite aware of the importance of taking proper care of our workforce which is why we have created welfare packages that will make all our employers willing to stay longer with us and also to always put in their best when carrying out their jobs.
- Sources of Income
Glover and Greenhouse Landscape Company will ensure that we do not only generate income from our core service delivery but also from complementary services that we will render. Below are the sources we intend exploring to generate income for Posh Lawn Care and Landscape Company;
- Tree Cutting
From the survey conducted, we were are able to discover that the average landscaping business owner rakes in about $5,000 to $ 50,000 in their first year of active business, and a steady increase of $160,000 to $250,000 from subsequent year as long as they are consistent in what they do and have been able to create additional sources of income.
Glover and Greenhouse Landscape Company have perfected her sales and marketing strategies and we are set to deliver excellence services and designs. We know that if we structure our business properly and we have highly trained and motivated employees, we are likely going to meet or even surpass our set target of generating enough income / profits from our first three months of operations.
With the help of experts, we have been able to critically examine the landscape industry with more emphasis on Miami Beach, Florida and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some workable assumptions as well.
Below are the projections that we were able to come up with for the first three years of operations;
- First Year-: $150,000
- Second Year-: $250,000
- Third Year-: $500,000
N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above.
- Marketing Strategy and Sales Strategy
Glover and Greenhouse Landscape Company will do all it can to ensure that we become the preferred choice as far as landscaping services is concerned in Florida. We know the effectiveness of properly positioning a business which is why we have chosen a corner piece location in a busy road in Miami Beach to locate our business.
We will ensure that we leverage on all available networks to source for business deals. In view of that, we will continue to find local real estate clubs and connect with them and also we will locate gathering where we can find homeowners within the locations where we intend operating and then connect with them.
We will ensure that we bid at the appropriate time whenever there is the opportunity to handle government contracts both at the community and state level. We will also enter business partnership with local contractors and property managers since they also interface with property owners regularly; through them we can secure business deals.
Over and above, we have perfected strategies to network with people who are likely to refer business our way. In summary, Glover and Greenhouse Landscape Company will adopt the following strategies in sourcing for clients for our business;
- Introduce our business by sending introductory letters alongside our brochure to stake holders in the real estate industry, government institution and also property owners.
- Promptness in bidding for contracts
- Advertise our business in real estate / properties magazines and websites
- List our business on yellow pages ads
- Attend related real estate expos, seminars, and business fairs et al
- Create different packages for different category of clients in order to work with their budgets and still deliver quality job for them.
- Leverage on the internet to promote our business
- Direct marketing
- Word of mouth marketing (referrals)
We are quite aware that any business that wants to grow beyond the corner of the street they are operating from must be ready and willing to utilize every available means (conventional and non – conventional means) to advertise and promote the business.
We intend growing our business which is why we have perfected plans to build our brand via every available means. Below are the platforms Glover and Greenhouse Landscape Company intend to leverage on to promote and advertise her business;
- Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
- Advertise our landscaping business in relevant magazines (real estate magazines), local newspaper, local TV stations and local radio station
- Promote our landscaping business online via our official website
- List our landscaping business on local directories (yellow pages ads)
- Leverage on the internet and social media platforms like; Instagram, Google+, LinkedIn, Badoo, Facebook , twitter, et al to promote our landscaping business
- Install our Bill Boards on strategic locations around Miami Beach and other key cities in Florida.
- Direct coupon mailing approach to introduce our landscaping business to residence and property managers
- Engage in road show from time to time to create awareness of our landscaping business.
- Distribute our fliers and handbills in target areas in Miami Beach, and other key cities in Florida
- Maximize our company’s website to promote our business
- Attend landlord and residence association meetings with the aim of networking and introducing our landscaping business.
These are some of the equipment that we would need to fully launch our lawn care and landscaping business;
- String Trimmer
- Edging Shears
- Turfing Iron
- Half Moon Cutter
- Leveling Rake
- Spring – tined Rake
- Wheel Barrow
From our findings, the average cost of landscape services varies and it is dependent on loads of factors. For example, normal landscaping services include prices for services such as regular lawn maintenance which includes edging, mowing and blowing, fertilization, weeding beds, hedge trimming, shrub removal, replacement or moving, grass replacement, lawn care, irrigation among other landscape related services that may be required by a client.
Usually, these services are priced separately in most cases and in some instances; they may be priced together into one monthly service price.
We have been able to conduct effective survey and we were able to adopt a price format that is ideal for the kind of services we are going to be rendering. Part of our business strategy is to ensure that we work within the budget of our clients to deliver excellent landscape services. At Glover and Greenhouse Landscape Company, every client will find packages that will suite their budget.
- Payment Options
The payment policy adopted by Glover and Greenhouse Landscape Company is all inclusive because we are quite aware that different people prefer different payment options as it suits. Here are the payment options that are available to all clients of Glover and Greenhouse Landscape Company;
- Payment via bank transfer
- Payment with cash
- Payment via online bank transfer
- Payment via check
- Payment via bank draft
In view of the above, we have chosen banking platforms that will enable our client make payment for services rendered to them without stress on their part.
Generating Funding / Startup Capital for Glover and Greenhouse Landscape Company ®
Glover and Greenhouse Landscape Company is a privately owned business and it will be financed by the owner of the company; Mr. Glover Carrington. These are the areas where we intend sourcing for fund for Glover and Greenhouse Landscape Company;
- Generate part of the start – up capital from personal savings and sale of his stocks
- Generate part of the start – up capital from family members and friends (soft loans and gifts et al)
- Generate a larger chunk of the startup capital from the banks (loan facility).
N.B: Mr. Glover Carrington has been able to generate $30,000 ($20,000 from his personal savings and $10,000 as soft loan from his family members and friends. 50% of the start – up capital ($30,000 will be generated from the bank as loan)
13. Startup Expenditure (Budget)
- The Total Fee for incorporating the Business in Florida: $750.
- The budget for Liability insurance, permits and license: $1,500
- The Amount needed to acquire a small Office facility with space for storage of working tools and equipment in Miami Beach, Florida for 6 months (Re – Construction of the facility inclusive): $30,000.
- The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al): $3,000
- The cost for acquiring the required working tools and equipment (walk-behind mower, a back pack blower, an edger, a weed eater and hand tools): $10,000
- The Cost of Launching our official Website: $600
- Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $1,000
Going by the report from our research and feasibility studies, we will need about $60,000 to set up a standard landscaping business in Long Beach, CA.
Although Mr. Glover Carrington is the founder if the business, he is over 60 years old and since he intends building a business that will last, grow and expand, he decided to invest in training his son who is going to be the manager of the business. That is part of his sustainability and expansion strategy.
Glover and Greenhouse will ensure that the right foundation, structures and processes are put in place to ensure that staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.
Integrity, competence, trust and good relationship management are major factor that can guarantee steady growth for any business and we will ensure that we are known for such qualities.
Check List / Milestone
- Business Name Availability Check:>Completed
- Business Incorporation: Completed
- Opening of Corporate Bank Accounts various banks in the United States: Completed
- Opening Online Payment Platforms: Completed
- Application and Obtaining Tax Payer’s ID: In Progress
- Application for business license and permit: Completed
- Purchase of All form of Insurance for the Business: Completed
- Renting of Office Facility in Miami Beach, Florida: Completed
- Conducting Feasibility Studies: Completed
- Start – up Capital Generation: Completed
- writing of business plan: Completed
- Drafting of Employee’s Handbook: Completed
- Drafting of Contract Documents and other relevant Legal Documents: In Progress
- Design of The Company’s Logo: Completed
- Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
- Recruitment of employees: In Progress
- Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
- Purchase of the needed working tools and equipment: Completed
- Creating Official Website for the Company: In Progress
- Creating Awareness for the business (Business PR): In Progress
- Health and Safety and Fire Safety License Arrangement: In Progress
- Establishing business relationship with key players in the industry (networking and membership of relevant real estate bodies, landlord association): Completed
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Lawn Landscaping Business Plan
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Greens Manicure Service
Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.
Greens Manicure Service is a seasonal residential lawn care service targeting suburban middle-class homes with larger yards. A large grouping of this demographic is located in Steve’s neighborhood. Steve will leverage his connection to the neighborhood to sign up customers.
For year one Steve will have one employee in addition to himself. By year two Steve will purchase a second vehicle, additional equipment, and hire two new employees to form a second work crew.
Greens Manicure Service is projected to reach profitability by month seven and will have profits of $10,000 by the end of the third year. Revenue activity will occur from April through November.
The objectives for the first three years of operation include:
- To develop a sustainable home business, surviving off its own cash flow.
Greens Manicure Service’s mission is to provide the customer with professional lawn care. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
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Landscaping Company Business Plan Template
This landscaping company business plan template has 32 pages and is a MS Word file type listed under our business plan kit documents.
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Landscaping Company Business Plan Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME].
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