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  • The 7 Step Business Plan for a Medical Staffing Agency

By Timerack

  • Uncategorized

April 22, 2021

A strong business plan can make or break a new startup. Therefore, if you’re looking to open a healthcare staffing agency, a solid business plan should be your first port of call.

Not only does it provide a clear road map for getting your business up and running, it’s also the first step in applying for a business loan. Furthermore, with so much to handle from financing to legal protection, the act of writing it all down with actionable steps can take a huge load off your mind and make that mountain ahead seem a lot easier to climb 

To help you in your journey, we’ve outlined below in seven easy steps how you can create a business plan for a medical staffing agency.

nursing staffing agency business plan

1. Outline Your Business Goals and Purpose

Start by writing out in clear terms what your business goals are for starting a healthcare staffing agency.

It should be concise and easy to understand. Furthemore, If you’re going to be applying for a business loan, this is your chance to lay out why you’ll need the funds and what your growth targets are. 

2. Decide on the Type of Business You’ll Be Running

Every staffing agency must decide on the type of ownership structure it will operate under. You have a few options, and each have their own pros and cons. Take some time to decide which one might work best for you depending on your personal and business goals. 

  • Sole Proprietorship – This is where one person owns the entire business under their own name. Any debts or liabilities that the business takes on are the sole personal responsibility of the owner.
  • Joint Partnership – When two or more people open a business together, they enter into a partnership. Depending on the arrangement, each owner may hold an equal or different share in the business. All debts and liabilities are still considered personal. 
  • A Limited Liability Company – An LLC comes with significant tax benefits and can be opened under sole proprietorship or joint partnership. Another benefit to this arrangement is that it offers the legal protection of being a corporation. 
  • A Corporation – Functions much the same as an LLC, with the important difference that it is owned by its shareholders, whereas an LLC is owned by one or more individuals. 

Whatever type of business you decide on, keeping track of employee time and attendance will make your life a whole lot easier. Learn more about our staffing agency software here . 

3. Ensure Liability Protection

As a nurse staffing agency, you’re in a rather unique position regarding legal protection. Your staff will be working in several different locations, some safer than others and you need to ensure that both they and you have proper protection.

Outline the type of liability insurance you’ll need and how it will protect your company from any damages caused. Since you’re operating in the medical industry, it’s advisable that you go with premium liability insurance. 

You’ll also need proper worker’s compensation in case one of your employees suffers an injury on the job. Your insurance program should cover both medical costs and rehabilitation. As an added bonus, it may also be worth getting short or long-term disability insurance on top of the base package. 

4. Investigate Funding Options

Whatever agency you operate within, when you first get started, you’ll likely be operating out of a spare room.

Furthermore, for the first few months, as you try to hire staff and find clients, your business will probably be in the red, financially speaking.

This is perfectly normal. That being said, eventually you’re going to have to find extra funding before your business can really take off. Employees will have to be paid before you even have clients and you’ll have advertising, recruiting, and operating costs to cover. 

To get yourself through these first early months, outline a plan for how you will fund your business venture. Some of it can come from your own personal savings, but in all likelihood, you’re going to need a business loan to cover the rest. Research what loan options are available and what the requirements are to be approved.

5. Make Revenue Projections

Key to the success of any business venture is an accurate revenue projection. This will be crucial when it comes time to apply for a business loan, so lay out your expected earnings for each month and yearly quarter for the first 2-3 years. It should be properly cited with market reports and financial statements to back up your projections. Be aggressive in your goals, but also realistic. Your loan officer will want to see clear evidence that you can cover your monthly loan payments and any other debts or liabilities you may have taken on.

This is also a good time to think about how you can achieve critical mass, the point at which you have enough staff and clients that your business becomes self-sustaining. When you first get started, you’ll be operating on a shoestring budget and largely dependent on whatever funding you could get.

Try to get a clear sense of how much you’ll need to grow before you can compete in the medical market effectively and remain competitive. Your point of critical mass will be an ever-changing target, so be aware that you’ll need to revise it over time. The revenue projections you make will have a direct impact on the balance between your medical staffing agency’s bill rate vs pay rate .

Revenue projections and medical staffing analysis is made easier by using our staffing agency software . Learn more here. 

6. Develop a Marketing Plan

This is where you will lay out your marketing plans and how you intend to achieve them. You’ll need to outline two marketing plans, one for attracting medical employees and another for clients.

For your medical employees, brainstorm a bunch of ideas for how you can draw talent. For instance, reach out to local schools that specialize in nursing and medical care. You could even try teaming up with a local faculty to encourage new graduates to join your agency. Other methods for finding staff include reaching out on social media or asking medical staff you already have on the books to reach out through their connections and pitch job offers.

As for clients, draw up a list of all the nearby hospitals, health clinics, and anywhere else that needs medical staff. These will be the targets for your marketing campaign, and you should have a clear idea for how you can attract their business.

If you have a unique selling proposition (USP), this is your chance to showcase it and explain how you will compete with other staffing agencies. You should also research any educational events in your area. Medical personnel are always in need of continuing education credits to maintain their professional licenses, and these events can be a great place to find both new recruits and new business clients.

7. Bring It All Together

Type out everything in a single document with each area categorized and properly indexed. It should be easy to present to lenders and provide a clear blueprint for how your business will operate and grow in the future. A basic business plan should include the following:

  • An executive summary
  • Company ownership structure and financing
  • Market analysis and business plan
  • Pricing model and marketing plan
  • An appendix section listing supporting information

nursing staffing agency business plan

Bottom Line

There you have it! While there is no blueprint for how to open a healthcare staffing agency, if you follow these 7 steps your chance of success will drastically increase. 

Once you’re up and running, make sure you finalize your temp agency markup rates to ensure you’re profitable but don’t price yourself out of the market.

Furthermore, to offer unique value and attract the best medical professionals, invest in staffing agency software in order to streamline your time and attendance, payroll and HR.

Want to learn more about how Timerack can benefit your medical staffing agency? Book a personalized demo here . 

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How to Start a Nurse Staffing Agency

staff of nurses

*This is a guide to get your nurse staffing agency started.*

Please do not  contact prn funding until your healthcare agency has factorable invoices..

As the life expectancy in America increases, so does the demand for nurses.  The aging baby boomer generation is driving growth in healthcare facilities like hospitals and nursing homes.  A nursing staffing agency is extremely helpful and necessary for these medical facilities to find and hire the quality nurses they need , when they need them. Privately owned nurse staffing companies connect nurses to their potential jobs and/or health care facilities to their employees.

While this creates a great business opportunity, it is important to know how to correctly go about starting a nursing staff agency.  There are many specific requirements that can be complicated.  Keep in mind, this is a broad guide, and the legal requirements and licensing details vary greatly from state to state.  Check with your state licensing agency before you officially begin your new, exciting business endeavor in the nursing recruitment world.

Starting a Staffing Agency for Nurses: The Dos, Don’ts and Shoul d Haves

Do: make a business plan.

Forming a startup business plan is a must.  This allows you to visualize your company goals, organize your thoughts and plan your finances.  Having a plan allows you to stay focused on what’s important and prepare for challenges that may arise.  It’s also a great way to present your business to other companies and the public. This plan can be as extensive or brief as you feel necessary; it’s your business. Here are some sections to consider including in your nurse staffing business plan.

Executive Summary

Think of this as an introduction to your nurse staffing temp agency.  Use this section to briefly summarize all the elements of your entire plan.

Company Description

This is the place to describe who you are and what your company plans to do. It’s also a great place to add your mission statement .

Products and Services

This section seems a little obvious; explain your services. Because a nurse staffing companies’ services are self-explanatory, this section may be brief.  Use this section to explain what sets you apart.  How will your agency be different from other nurse staffing agencies? Are you in a unique niche? What are your standards of service? How will you handle new assignments? What is your fee structure? What will you do if you receive a disappointed client? Plan now to prevent chaos in the future.

Marketing Plan

Here is where you’ll provide the details of your target market. Are you only working with hospitals? Evaluate your competitors in this section. Note what they are doing and opportunities they are missing.  This section can be helpful in the future. Also, be sure to establish a possible plan and budget for marketing efforts. For example, how much will you want to spend on paid advertising online?

Marketing can take several forms.  You can start direct mail marketing campaigns or attend staffing company conferences and networking events.  Creating a social media presence can help grow awareness of your business.  Don’t forget to include your website in the plan.  Search engine optimization (SEO) marketing is how website content makes it to Google results.

Operational Plan

Explain how you, as the owner, are going to run your business. Describe in detail how you are going to achieve your goals. For example, how will you organize your staffing lists? Most staffing agencies do so by qualification, availability, or experience.

As a staffing agency in the “people” business, you’ll need a professional office space for recruiters, coordinators, applicants, and sales staff to work.  Your office should also have a reception area to greet and help visitors.

Management and Organization

Define in this section what type of facility and supplies you’ll need to operate your startup nursing company. Deciding what type of building you need and where you want to be located early in the process will save you time in the future. Remember that you’ll need an area in the facility to interview or meet with prospective clients and store paperwork and documents.

Financial Plan

Try to project your expenses, budget and cash flow in this area of your plan. Don’t forget to establish some sort of timeline, a weekly cash flow budget for example. You can find templates in Excel and Google to help with this.

Startup Nursing Staffing Business Plan Infographic

Do: Register Your Business

Government requirements for staffing agencies vary, but you will need to obtain an LLC, which is a limited liability company. This is when you’ll establish a name for your nurse staffing company.  Be sure your new name doesn’t already exist as an LLC in your state.  The registration process varies by state, so be sure to check the rules and process for your location. 

Once you are registered, you’ll get a tax identification number to pay business taxes and employee withholding. You can receive your business license by applying to your city or county. Most of these license applications can be done online.

Do: Get Insurance & Subscribe to a Drug Screening Service

When caring for other people, there’s always a chance that something can go wrong. Having insurance to protect yourself and your business is important. General Liability Insurance can cover funds for legal services.  Workers Compensation Insurance covers lost wages and medical expenses for employees injured at work.

In addition, you’re the connecting point of nurses and potential clients, so you’ll want to make sure you  conduct a background check  and drug screening. This helps ensure the nurses you’re referring are professional and accountable.

Do: Establish Directories and a Website

Create lists of hospitals, potential nurses, and other facilities in your target area (determined in your plan) that can be quickly accessed or posted to your website. A website can be created for little to no cost with Wix, Weebly or WordPress.

In addition to your website, creating social media pages can create an additional element of trust for potential clients. Facebook pages or LinkedIn profiles are great for marketing purposes and to connect with prospects. These platforms have made creating a profile very user friendly and simple.

Should: Save Enough to Operate for Four to Six Months

Starting any business, including starting a nurse staffing agency, costs money at first. Many healthcare facilities can take weeks to pay their invoices.  This can cause issues when payroll needs to be met. Financing options such as  factoring  can help support your business but try to budget for unexpected issues.

Learn more about factoring illustration

Don’t: Slack Building Relationships

Recruiting nurses for clients can be a difficult job. It requires a  skill set  that includes organization, determination, and a natural ability to interact with people. Building genuine relationships with nurses, current clients and prospective clients will lead to overall satisfaction on everyone’s end. It will also help you receive referrals and solid reviews.

Don’t: Get Discouraged

Preparing to start a nursing staffing agency can be time consuming and overwhelming.  Startup costs alone can scare off some aspiring business owners.  Don’t give up! Having a solid work ethic is a key to success for your company.  Financing option such as invoice factoring can help your agency grow and meet your full potential.  See if  nurse staffing factoring  can help your startup and get your company moving. Give us a call or fill out this form to get started today!

*This is a guide to get your nurse staffing agency started. *

Please do not  contact prn funding until your healthcare agency has factorable invoices. , you might be interested in:.

Interviewing RN positions

nursing staffing agency business plan

Staffing Agency Business Plan Template

Staffing agency business plan.

If you want to start a staffing agency, recruiting agency, nurse staffing agency, or temp agency or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 8,000 entrepreneurs and business owners create business plans to start and grow their staffing agency businesses, employment agencies and recruitment agencies.

How to Write a Staffing Agency Business Plan

Below are links to each section of your staffing agency business plan template:

Next Section: Executive Summary >

Staffing Agency Business Plan FAQs

What is the easiest way to complete my staffing agency business plan.

Growthink's Ultimate Staffing Agency Business Plan Template allows you to quickly and easily complete your Salon Business Plan.

Where Can I Download a Staffing Agency Business Plan PDF?

You can download our staffing agency business plan PDF template here . This is a business plan template you can use in PDF format.

What Is a Staffing Agency Business Plan?

A staffing agency business plan provides a snapshot of your staffing agency as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why Do You Need a Staffing Agency Business Plan?

If you’re looking to start a staffing agency, or grow your existing staffing agency, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your staffing agency business in order to improve your chances of success. Your staffing agency business plan is a living document that should be updated annually as your company grows and changes.

This is true for an employment agency business plan, a recruitment agency business plan, a healthcare staffing agency business plan or a plan for any type of staffing agency.

What Are the Sources of Funding for Staffing Agencies?

With regards to funding, the main sources of funding for staffing agencies are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Angel investors are also a common form of funding for staffing agencies. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a staffing agency. This is because most venture capitalists are looking for extremely fast growth and millions of dollars in return when they make an investment, and staffing agencies, while great businesses, don’t fit this criteria.


  • Staffing Agency Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Staffing Agency Business Plan Summary

Other Helpful Business Plan Articles & Templates

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Nurse Staffing Agency

Back to All Business Ideas

How to Start a Nurse Staffing Agency

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Updated on May 16, 2023

How to Start a Nurse Staffing Agency

Investment range

$3,550 - $10,100

Revenue potential

$80,000 - $400,000 p.a.

Time to build

1 – 3 months

Profit potential

$56,000 - $120,000 p.a.

Industry trend

  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Staffing Agency Name
  • Create a Nurse Staffing Agency Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Nurse Staffing Agency Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Nurse Staffing Agency - Start Making Money!

Nurse Staffing Agency Business FAQs

Have you heard about the shortage of nurses in the US? It’s now reached record levels and become a full-blown crisis, as severely under-staffed hospitals continue to struggle with Covid hospitalizations. But you can be part of the solution by starting your own nursing agency and making a good living while providing reliable, much-needed nurses to area hospitals and clinics. The healthcare recruitment industry has nearly doubled in the last decade as a result of staff shortages, which means the opportunity is there. Whether you have a medical background or not, you could operate your agency from home for a small investment and start helping save lives. 

But before you start making calls, it’s crucial that you understand how to start a business. Fortunately, you can do all your homework by reading this step-by-step guide, which will put you on the road to running a successful nurse staffing agency. 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a nurse staffing agency has pros and cons to consider before deciding if it’s right for you. 

  • Rewarding – Help save lives and fix a serious social crisis
  • Flexibility – No office necessary, work from home
  • Good Money – Make a nice living on commission
  • Time to Start – It will take time and work to build a reputation
  • Crowded Market – Compete with large, established staffing agencies

Nurse staffing industry trends

Industry size and growth.

  • Industry size and past growth – The US healthcare recruitment agency industry is worth $25.8 billion in 2022 after steady 4.4% growth the last five years. The industry has nearly doubled in the last decade.(( https://www.ibisworld.com/industry-statistics/market-size/healthcare-staff-recruitment-agencies-united-states/ )) 
  • Growth forecast – The US healthcare recruitment agency industry is expected to grow more than 6% in 2022. 
  • Number of businesses – In 2022, 3,182 healthcare recruitment agencies were operating in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/healthcare-staff-recruitment-agencies-united-states/ ))
  • Number of people employed – In 2022, the US healthcare recruitment agency industry employs 347,403 people.(( https://www.ibisworld.com/united-states/market-research-reports/healthcare-staff-recruitment-agencies-industry/ )) 

nurse staffing industry size and growth

Trends and challenges

Trends in the nurse staffing agency industry include:

  • Most healthcare staffing agencies have begun technology and automation to improve process efficiencies, such as database mining to find nursing candidates, which is obviously faster than a manual process. 
  • Pre-credentialing is an increasingly common practice that aims to quickly narrow down fields of candidates and speed up the recruiting process.

Challenges in the nurse staffing agency industry include:

  • Driven by the pandemic, nurse burnout is causing many nurses to seek other professions , making nurse shortages even larger.
  • The rising cost of skilled nurses may drive some healthcare facilities to move away from staffing agencies to eliminate the extra cost. They will instead go back to handling the recruiting process internally, which is likely to take longer and result in inferior health care.

nurse staffing industry Trends and Challenges

Demand hotspots

  • Most popular states – The most popular states for nurse recruiters are Washington, California, and Pennsylvania.(( https://www.zippia.com/nurse-recruiter-jobs/best-states/ ))
  • Least popular states – The least popular states for nurse recruiters are Ohio, Mississippi, and Kentucky. 

nurse staffing industry demand hotspots

What kind of people work in nurse staffing agencies?

  • Gender – 73.7% of nurse recruiters are female, while 22.1% are male.(( https://www.zippia.com/nurse-recruiter-jobs/demographics/ ))
  • Average level of education – The average nurse recruiter has a bachelor’s degree.
  • Average age – The average nurse recruiter in the US is 41 years old.

nurse staffing industry demographics

How much does it cost to start a nurse staffing agency business?

Startup costs for a nurse staffing agency range from $3,500 to $10,000. Costs include a website, software, and nurse and healthcare facility databases. 

How much can you earn from a nurse staffing agency business?

Generally, the nurse staffing agency fee is 25% of the nurse’s first-year salary. Your profit margin when you’re working at home should be about 70%.

In your first year or two, you could work from home and place 8 nurses in a year, each with a $40,000 contract, you’ll be bringing in $80,000 in annual revenue. This would mean $56,000 in profit, assuming that 70% margin. As you increase your networking and contacts, you could do 40 placements a year. At this stage, you’d rent a commercial space and hire staff, reducing your profit margin to 30%. With annual revenue of $400,000, you’d make an impressive profit of $120,000.

nurse staffing agency earnings forecast

What barriers to entry are there?

There are a few barriers to entry for a nurse staffing agency. Your biggest challenges will be:

  • The networking and sales skills necessary to get contracts
  • The competition from established agencies

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Step 2: hone your idea.

Now that you know what’s involved in starting a nurse staffing agency, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research nurse staffing agencies in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a travel nurse staffing agency, an agency that recruits certified nursing assistants, or a temporary nursing agency. 

nursing staffing agency business plan

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as travel nursing or home nursing.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

Your services will be very straightforward. You’ll connect nursing candidates with health care facilities. You can specialize in certain types of nursing or work with all types. 

How much should you charge for nurse staffing agency services?

Generally, the fee is 25% of the nurse’s first-year salary. Your profit margin when working by yourself should be about 70%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be nurses, hospitals and clinics, and healthcare organizations. You can find all of these on LinkedIn, and you can also find many nursing groups to connect with on Facebook. It’s also a good idea to buy access to the leading nurse and healthcare facility databases and reach out to those in your area. NurseRecuiter is a good place to start.

Where? Choose your business premises

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out an office. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

  • Central location accessible via public transport
  • Ventilated and spacious, with good natural light
  • Flexible lease that can be extended as your business grows
  • Ready-to-use space with no major renovations or repairs needed

nurse staffing agency idea rating

Step 3: Brainstorm a Staffing Agency Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “nurse staffing” or “healthcare staffing”, boosts SEO
  • Name should allow for expansion, for ex: “Synergy Staffing Solutions” over “TechTalent Solutions”
  • Avoid location-based names that might hinder future expansion
  • Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Nurse Staffing Agency Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary : Brief overview of the entire business plan; should be written after the plan is complete.
  • Business Overview : Overview of the company, vision, mission, ownership, and corporate goals.
  • Product and Services : Describe your offerings in detail.
  • Market Analysis : Assess market trends such as variations in demand and prospects for growth, and do a SWOT analysis .
  • Competitive Analysis : Analyze main competitors, assessing their strengths and weaknesses, and create a list of the advantages of your services.
  • Sales and Marketing : Examine your companies’ unique selling propositions (USPs) and develop sales, marketing, and promotional strategies.
  • Management Team : Overview of management team, detailing their roles and professional background, along with a corporate hierarchy.
  • Operations Plan : Your company’s operational plan includes procurement, office location, key assets and equipment, and other logistical details.
  • Financial Plan : Three years of financial planning, including startup costs, break-even analysis, profit and loss estimates, cash flow, and balance sheet.
  • Appendix : Include any additional financial or business-related documents.

what to include in a business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to nurse staffing agencies. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your nurse staffing agency will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

nursing staffing agency business plan

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

nursing staffing agency business plan

The IRS website also offers a  tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a nurse staffing agency business. You might also try crowdfunding if you have an innovative concept. 

types of business financing

Step 8: Apply for Nurse Staffing Agency Licenses and Permits

Starting a nurse staffing agency business requires obtaining a number of licenses and permits from local, state, and federal governments. Some states require nurse staffing agencies to have a medical agency license. Check with your state for requirements. 

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your nurse staffing agency business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

types of business insurance

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as ABILITY , Bullhorn , Akken , to manage candidate information, job openings, billings, and payments. 

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like  WordPress ,  Wix , or  Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Some of your business will come from casual online visitors, but you should still invest in digital marketing! Getting the word out is especially important for new businesses, as it’ll boost customer and brand awareness. 

Once your website is up and running, link it to your social media accounts and vice versa. Social media is a great tool for promoting your business because you can create engaging posts that advertise your products: 

  • Facebook: Great platform for paid advertising, allows you to target specific demographics, like men under age 50 in the Cleveland area. 
  • Instagram: Same benefits as Facebook but with different target audiences.
  • Website: SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Hire Now.” This can sharply increase purchases.
  • Google and Yelp: For businesses that rely on local clientele, getting listed on Yelp and Google My Business can be crucial to generating awareness and customers. 

Kickstart Marketing

Take advantage of your website, social media presence, and real-life activities to increase awareness of your offerings and build your brand. Some suggestions include: 

  • In-Person Sales – Offer your nurse staffing agency at local healthcare facilities.
  • Email marketing/newsletter – Send regular emails to customers and prospects. Make them personal. 
  • Start a blog – Start a blog and post regularly. Change up your content and share on multiple sites.
  • Paid ads on social media – Choose sites that will reach your target market and do targeted ads.
  • Pay – per-click marketing – Use Google AdWords to perform better in searches. Research your keywords first.
  • Testimonials – Share customer testimonials about how your nurse staffing agency helped them.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your nurse staffing agency meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your nurse staffing agency business could be: 

  • Skilled nurses for your home healthcare agency
  • Reliable travel nurses for short or long-term contracts
  • Temporary registered nurses to meet your staffing shortages

unique selling proposition

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a nurse staffing agency business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in nursing for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in nurse staffing. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a nurse staffing agency business include:

  • Recruiters – recruit nurses for open positions
  • General Manager – scheduling, accounting
  • Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Nurse Staffing Agency – Start Making Money!

Nurse staffing agencies can help solve a major social problem, and you can be a part of that solution, and make good money, by starting your own nurse staffing agency. You could get started for a small investment and run the business from home while gaining a real sense of fulfillment from your important work. What could be better than that? 

Now that you understand the business aspects, it’s time to pound the pavement and get your successful nurse staffing agency off the ground!

A nurse staffing agency can be very profitable. However, your real reward will come from knowing that you’re helping to solve the nurse shortage crisis that the U.S. is experiencing.

Generally, nurse staffing agencies get a fee of about 25% of the job contract that is signed for the nurse. The employer pays the fees.

Effective marketing strategies for a nurse staffing agency include building strong relationships with healthcare facilities, establishing an online presence and utilizing digital marketing, implementing referral programs, targeted advertising, and showcasing thought leadership through content marketing.

To expand a nurse staffing agency and reach more clients and markets, conduct market research to identify new areas of demand, develop strategic partnerships with relevant organizations, offer specialized services, expand recruitment efforts, and actively participate in trade shows and industry events.

To differentiate a nurse staffing agency from competitors, focus on providing exceptional customer service, offer customized staffing solutions, emphasize the quality and qualifications of your nursing staff, highlight unique value propositions such as technology integration or specialized training programs, and gather and showcase positive client testimonials.

A nurse staffing agency’s success is determined by factors such as building strong relationships with healthcare facilities and candidates, maintaining a reliable and qualified pool of nurses, effectively marketing services, providing excellent customer service, adapting to industry changes, having efficient operations and systems, and continuously striving for excellence in fulfilling client staffing needs.

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Home » Blog » How to Start a Staffing Agency for Nurses? – 10 Easy Steps

10 simple steps to start a staffing agency for nurses

How to Start a Staffing Agency for Nurses? – 10 Easy Steps

With the improvement in medical care and increased access to sound healthcare facilities, life expectancy has increased by 3 years in the US. Essentially it has risen to 78.8 years in 2019.

Automatically, this implies that the geriatric population has risen to almost 46 million . In fact, speculations are rife that the older generation is expected to increase to 90 million by 2050. It is this population that needs the most care and timely medication. That’s why nurses are crucial.

While healthcare facilities can use nurses’ email lists and healthcare industry email lists to hire qualified nurses, they need a proper staffing agency to ensure the availability of nurses. This blog will help you understand the nitty-gritty of starting a nurse staffing agency.

Table of Contents

What is a Nurse Staffing Agency?

While there is a 5.1% increase in enrollment into the nursing programs in 2019, it is insufficient to combat the demand for nurses. Moreover, with the more than 1 million registered nurses set to leave the workforce by 2030, it has become crucial to hire more nurses.

However, you might wonder where healthcare facilities hire nurses from isn’t it? That’s where the nurse staffing agency comes into play. They are the ones who will help you fill the gaps in a healthcare facility.

A nurse staffing agency recruits quality candidates to help healthcare facilities adapt to the changing needs. It also enables them to fill in staffing shortages due to nurses being on leave or patient numbers increasing. Essentially a nurse staffing agency will help healthcare facilities in the following ways:

  • They ensure the facility doesn’t run short of nurses
  • They will help healthcare segments access qualified and skillful nurses
  • Hospitals might find it economical to hire a nurse from these agencies
  • Healthcare facilities will have access to 24/7 support
  • The healthcare facility will have increased productivity rates

How Do Nurse Staffing Agencies Work?

Now that you know what a nurse staffing agency is, you might wonder how they work. Especially if you want to start a staffing agency for nurses, you need to know how they work.

A nurse staffing agency works similarly to other staffing agencies. They have a pool of qualified candidates with specialized skills available to work whenever a healthcare facility requires it.

When a healthcare facility partners with a nurse staffing agency, they can easily find temp nurses to fill in for nurses on leave. They can also easily find full-time nurses.

With a nurse staffing agency, healthcare facilities can find the following types of placements:

  • Permanent nurses – Healthcare facilities can directly hire full-time nurses if there is a consistent staffing need.
  • Temp-to-perm nurses – This allows facilities to try out nurses to figure out their requirements
  • Per day nurses – Healthcare facilities can hire nurses on a per day basis, especially when another nurse cancels or there is an immediate demand
  • Travel nurses – These are nurses that healthcare facilities hire to fill employment gaps. They are hired on a case-by-case basis
  • As needed nurses – the healthcare facility can hire these nurses to work weekends or holidays to meet staffing stipulations

Essentially, a nurse staffing agency works to eliminate nurse staffing shortages and provides healthcare facilities with improved productivity.

How to Start a Staffing Agency for Nurses?

Knowing how staffing agency works and how they can benefit healthcare facilities might motivate you to start your staffing agency for nurses, isn’t it? However, you might wonder how to start a staffing agency for nurses .

Here are ten easy steps to start an in-demand staffing agency for nurses:

1.     Think of a Name

Think of a name

Firstly, you must think of a name to call your nurse staffing agency. The name should be original and recognizable. Moreover, you should check out local directories and national players to ensure your name doesn’t clash with any other agency.

Furthermore, your agency name should represent you well.

2.     Ensure Your Paperwork is in place

 Ensure Your Paperwork is in place

While starting a staffing agency, it is necessary to ensure your paperwork is in place. That includes registering as a business entity, be it a limited liability company, limited liability partnership, or corporation.

You should also have your business license to ensure adherence to state laws. Moreover, you might benefit from having a nursing license as it will help you understand your customers’ and employees’ situations.

3.     Check Your State’s Requirements

Check Your State’s Requirements

You might need to check the health and safety codes required by the state where you are starting your agency. Moreover, in some states, you might need to register your agency with the Department of Labor and Health. So, ensure you read through all the state rules and adhere to those requirements.

4.     Create a Business Plan

Create a Business Plan

(Source: Smartsheet.com)

Creating a sound business plan for your nurse staffing agency is important. That implies you need to list the objectives of your business. You should also develop your mission statement and vision for the agency. After that, you should list the required employees and their roles and responsibilities.

Then you must list the equipment you need and the expenses you might incur. Then include a proper pricing strategy with projected profits. Having this business plan will give you a starting point to work with.

5.     Secure At Least Six Months’ Worth of Financing

Secure At Least Six Months’ Worth of Financing

It will take time to recruit nurses and build a clientele. So, you must ensure you have enough funding to sustain without revenue for at least six months. Moreover, with hospitals taking their own time to make payments, you must ensure you can meet your payroll and sustain your business.

6.     Purchase Insurance

Purchase Insurance

You must ensure you buy sufficient insurance to protect your nurses and other employers. Moreover, you will be liable for any mistakes your nurses make, so you must protect yourself.

So, get the appropriate professional, workers’ compensation, and general liability insurance.

7.     Establish Payroll Systems

Establish Payroll Systems

You should establish a well-organized and efficient payroll system. You can either do it yourself or outsource it to a company that meets all state and federal requirements.

8.     Choose Well-Organized Databases to Recruit Your Employees

Establish Payroll Systems

You can take the help of well-organized, well-vetted, and trustworthy databases like the nurses email list . These lists have the contact details of the nurses, their geographic location, preferences, and qualifications. You can purchase such lists and scour them to recruit the best nurses.

9.     Ensure You Market Yourself

Another important step is to market yourself well. You must be active on social media forums, register yourself in local and national directories, and align yourself with several healthcare facilities to promote yourself. Ensure you have a user-friendly website with direct call-to-action.

10.  Get potential Clients

nursing staffing agency business plan

Once you are all set up, you should search for potential clients. You can access a healthcare industry email list and contact various hospitals and healthcare facilities to contact potential clients. Moreover, you can contact trade organizations, American Hospital Associations, and other such entities to get potential clients and kickstart your business.

Nurses are the pillars of the healthcare system. They are the ones who perform many functions as ascribed by the doctors. Moreover, they care for geriatric patients with utmost patience and perseverance. Additionally, with nursing shortages, it is imperative to have expert nurse staffing agencies.

So, if you aspire to start a nurse staffing agency, follow the steps and research more about how to start a staffing agency for nurses . You will contribute positively to the healthcare system and ensure facilities have nurses when needed.

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As the Baby Boomer generation ages, the need for nursing agency services increase. If you are interested in starting a nursing agency business to provide service to the baby boomers, you will definitely have a large and growing market. Starting a nursing agency business seems to be one of the biggest trends in helping fill the current nurse shortage.

If you are a nursing agency business owner, an entrepreneur that wants to start a nursing agency business, nurse staffing agency, nurse registry, or simply want to become an independent nurse contractor you will likely be asking: “Where do I start?”. If you are looking for answers to these questions and all other related ones, then this book is for you.

Our  Nursing Agency Start Up Package is an all-inclusive package that provides everything you need to start a successful nursing agency.  Get the best business plan guide, comprehensive nursing agency business plan sample, comprehensive guide to market research for new and established businesses, revenue/expense calculators, and forms, templates and training material that will save you time in your research. All you need to know about starting and operating a successful nursing agency.

One of the most challenging parts of starting a nursing agency business is knowing how to quickly and cost effectively create a nursing agency business plan and develop all the required nursing agency documents, forms, templates, and manuals that allow you operate your agency professionally. If you're ready to start your nursing agency business, you want to start with an already completed sample business plan that has already been used in that industry.

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Home Business Ideas for Nurses

How to start an urgent care center, starting a career counseling business.

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The need for nurses outstrips the supply in many parts of the country and will continue to grow, with the Bureau of Labor Statistics projecting a 15 percent increase in demand for registered nurses between 2016 and 2026. For an entrepreneur with a good agency representing reliable nurses, willing to work where the demand exists, it's an opportunity to make a lot of money. Before you can do that, you need to setup your business well and recruit some of these high-demand nurses – particularly those with strong hospital experience.

Decide on a Name

Research the names of your competitors. A lot of nursing agencies are out there, and you will need a name that stands out and represents you well. The national players can easily be found online, but you may need to use local directories to learn about smaller, local agencies in any given market.

File the Appropriate Paperwork

Create your business entity. If you plan to create a corporation, limited liability company or limited liability partnership, you should apply to your state's secretary of state or division of corporations. If you plan to operate as a proprietorship or partnership, then register for a fictitious business name through your county clerk, registrar or recorder.

No matter which business form you take, also apply to your city or county for a business license. All of these government agencies make information and applications available online.

Check State Requirements

Check with your state department of labor and department of health to see if you need to register your agency. While most states don't require this of health care staffing firms, Illinois does.

Develop a Business Plan

Before you attempt to secure financing, you'll need to create a business plan. Begin by listing your objectives under your company's mission statement. Afterward, list your services and the roles and responsibilities of your employees. If you have any expenses, such as rent and equipment, that will come next. Finally, you'll need to include your pricing strategy and what you project your yearly profit to be.

Secure Financing for Six Months

Secure financing sufficient to operate for at least six months without revenue. It takes time to recruit nurses build clients. But even more challenging is that hospitals and other health care businesses often take their time in paying invoices. In the meantime, you have to make payroll and support your business costs.

Select Liability and Workers Comp Insurance

Purchase professional, general liability and workers compensation insurances. Providing patient care always comes with risks. As an employer, you are liable for your nurses' actions and mistakes even though you do not directly supervise them. In addition, you have no oversight as to the safety and proper operation of your employees' work environment – which places you at higher risk for workplace accidents and injuries.

Establish a Payroll System

You can purchase software and checks to do it yourself. Or, you can do what many startup businesses do and outsource to a payroll company, which can ensure you comply with all state and federal requirements.

Take Advantage of Recruiting Tools

Purchase mailing lists and directories of nurses in your target areas as recruiting tools. You can get these from mailing list brokers, state licensing agencies, and nurses organizations and associations. Ideally you want lists and directories that include phone numbers and emails, but this is not always possible.

Search for Potential Clients

Obtain a directories of hospitals, skilled nursing facilities and home health agencies in your target areas. These can help you identify and contact potential clients. Trade organizations, including the American Hospital Association, sell such directories.

Create a Website

Develop your web presence with a website and social media subscriptions. Your website needs to establish your branding and explain clearly to nurses and clients why they should work with you as opposed to your many competitors. Many agencies list their job openings on their sites so nurses can see the opportunities an agency has available.

Market Your Business

Create collateral marketing materials – including business cards – you can use with both clients and recruits. You will need these to follow up on conversations and also to use for face-to-face meetings.

Utilize Job Boards

Subscribe to job boards and sites, particularly health care and nursing industry specific sites. You can use these to sort through job seeker resumes, and to advertise your company and openings you are trying to fill.

Perform Background Checks

Subscribe to a background and drug screening service. Before you can put nurses on the job, you need a thorough background check. The Joint Commission – the main accrediting agency for hospitals and other health care providers -- requires facilities to comply with state laws on backgrounding.

Most state departments of health require a seven-year history in a background report and a ten panel drug screen. Assume all your clients will want this.

Hire Skilled Nurses

Interview your recruits carefully and check their license statuses and any disciplinary records. Nurses with bad histories and questionable skills can create enormous liabilities and problems for an agency, so curb your enthusiasm about a recruit enough to also do your homework. You can find sample clinical interview questions online or ask a nurse or nurse manager you know and trust to help you develop them.

  • Illinois Department of Labor: Application Instructions for the Nurse Agency License
  • Joint Commission: Liability Insurers
  • U.S. Bureau of Labor Statistics: Occupational Outlook Handbook -- Registered Nurses
  • New York Division of Corporations: Business Corporations FAQ

Eric Feigenbaum started his career in print journalism, becoming editor-in-chief of "The Daily" of the University of Washington during college and afterward working at two major newspapers. He later did many print and Web projects including re-brandings for major companies and catalog production.

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Staffing Agency Business Plan Template

Business Plan Outline

Staffing Agency Business Plan Home

  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

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You’ve come to the right place to create your staffing agency business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their staffing agencies.

Below are links to each section of your staffing agency business plan template:

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Staffing Agency Business Plan FAQs

What is a staffing agency business plan.

A staffing agency business plan is a plan to start and/or grow your staffing agency business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your staffing agency business plan using our Staffing Agency Business Plan Template here .

What Are the Main Types of Staffing Agency Companies?

There are many types of staffing agency companies. Some staffing agencies will focus on a particular industry, such as clerical jobs. Other staffing agencies focus on executive job placement, while others will offer a wide range of services across all industries. Some even offer human resource functions, such as payroll, benefits administration and risk management.

What Are the Main Sources of Revenue and Expenses for a Staffing Agency Business?

The primary source of revenue for staffing agencies are the fees it charges clients to place them in a job and the revenue it receives from businesses that hire them to find and recruit suitable staff for their business.

The key expenses for a staffing agency business are the costs to market the business, as well as payroll for the support staff. Other expenses will be the rent, utilities, and overhead costs for the physical office space.

How Do You Get Funding for Your Staffing Agency Business Plan?

Staffing agency businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Angel investors and other types of capital-raising such as crowdfunding are other common funding sources. This is true for an employment agency business plan and specialities like a healthcare staffing agency business plan.

What are the Steps To Start a Staffing Agency Business?

Starting a staffing agency business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Staffing Agency Business Plan - The first step in starting a business is to create a detailed staffing agency business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your staffing agency business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your staffing agency business is in compliance with local laws.

3. Register Your Staffing Agency Business - Once you have chosen a legal structure, the next step is to register your staffing agency business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your staffing agency business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Staffing Agency Equipment & Supplies - In order to start your staffing agency business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your staffing agency business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful staffing agency business:

  • How to Start a Staffing Agency Business
  • How to Open a Staffing Agency Business

Where Can I Get a Staffing Agency Business Plan PDF?

You can download our staffing agency business plan  PDF template here . This is a business plan template you can use in PDF format.


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