How to Write a Business Proposal [Examples + Template]

Meredith Hart

Published: August 09, 2023

Free Business Proposal Template

sample business proposal letter for sales

Propose your business as the ideal solution using our Free Business Proposal Templates.

  • Problem summary
  • Proposed solution
  • Pricing information
  • Project timeline

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It's finally happened. You've started a new business, and your customer base is starting to expand. But even though you're making progress, you still feel like you could be doing better.

how to write a business proposal: image shows a person holding a pen and another person typing on a laptop

There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. And the issues you're running into are less about your solution's soundness and more about how you can reach your potential base.

→ Download Now: Free Business Proposal Template

That's where business proposals come in. They can bridge the gap between you and potential clients. A solid proposal can outline your value proposition and persuade a company or organization to do business with you.

Here, we'll take a look at the various kinds of business proposals and go over how to write one. We’ll also see some ideas and examples to help guide yours.

Know exactly what you need? Jump to one of the following sections:

What is a business proposal?

Types of business proposals, how to write a business proposal, business proposal templates, business proposal example, tips for writing a business proposal, business proposal ideas.

A business proposal is a formal document that’s created by a company and given to a prospect to secure a business agreement.

It's a common misconception that business proposals and business plans are the same. The proposal helps you sell your product or service rather than your business itself.

Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers.

Follow Along With HubSpot's Business Proposal Template


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There are two types of business proposals: unsolicited and solicited.

  • Unsolicited Business Proposals : With unsolicited business proposals, you approach a potential customer with a proposal, even if they don't request one, to gain their business.
  • Solicited Business Proposals : Solicited business proposals are requested by prospective clients so that they can decide whether to do business with your company.

In a solicited business proposal, the other organization asks for a request for proposal (RFP). When a company needs a problem solved, they invite other businesses to submit a proposal that details how they'd solve it.

sample business proposal letter for sales

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Whether the proposal is solicited or unsolicited, the steps to create your proposal are similar. Make sure it includes three main points:

  • A statement of the organization's problem
  • Begin with a title page.
  • Explain your why with an executive summary.
  • State the problem or need.
  • Propose a solution.
  • Share your qualifications.
  • Include pricing options.
  • Summarize with a conclusion.

Before writing your business proposal, it's crucial you understand the company. If they've sent you an RFP, make sure you read it carefully, so you know exactly what they want. It can also be helpful to have an initial call or meeting with the new client to ensure you fully understand the problem they're trying to solve and their objectives.

Once you've done your research, it's time to begin writing your business proposal. There's no one-size-fits-all approach to writing a business proposal, but let's take a look at some elements proposals often include. (I designed this example business proposal using Canva .)

1. Begin with a title page.

You have to convey some basic information here. Introduce yourself and your business. Be sure to include:

  • Your company's name
  • The date you submitted the proposal
  • The name of the client or individual you're submitting the proposal to

Your title page should reconcile engagement with professionalism. It's a tone-setter, so you need to make sure yours is sleek, aesthetically appealing, and not too "out there."

Here's an example of what a business proposal template looks like when done right:

How to Write a Business Proposal: Business Proposal Example Title Page

The executive summary details exactly why you're sending the proposal and why your solution is the best for the prospective client.

Specificity is key here. Why are you the best choice for them?

Like a value proposition, your executive summary outlines the benefits of your company's products or services and how they can solve your potential client's problem.

After reading your executive summary, the prospect should offer a clear idea of how you can help them, even if they don't read the entire proposal. Here's what one should look like:

How to Write a Business Proposal: Sample Executive Summary

3. State the problem or need.

This is where you share a summary of the issue impacting the potential client. This is your opportunity to show them you understand their needs and the problem they need help solving.

How to Write a Business Proposal: Example Event Overview

This section should show your authority in your industry. With this in mind, be sure to include:

  • Case studies
  • Client testimonials
  • Relevant awards
  • Industry accreditations

6. Include pricing options.

Pricing is where things can get a bit tricky, as you don't want to under or over-price your product.

How to write a business proposal: Include Pricing Options

The pricing section of your proposal could include:

  • A detailed pricing breakdown, including packages, tiers, and add-ons or optional services
  • How product features and benefits align with pricing choices
  • Pricing for different needs and budgets
  • How your pricing compares with competitors
  • An FAQ section to respond to anticipated objections and explain your pricing strategy

7. Summarize with a conclusion.

After sharing the above information, simplify it all into one final section.

  • First, briefly summarize the proposal. Be sure to share your qualifications and why you’d serve as the best choice.
  • Then, to prompt further conversation, confirm your availability to go over the next steps.
  • At the end of the proposal, the goal is to have the client ready to work with you. So, be sure to offer your contact information for easy follow-up.

In need of some inspiration before you begin writing? Here are example business proposal templates from popular business proposal software companies you can use to help create your proposal.

1. HubSpot's Free Business Plan Templates

HubSpot Business Proposal Template

Download these Templates

We know how crucial a great business proposal is to your and your client’s success. That's why we've compiled 2 Free Business Proposal Templates for you to use and customize for any of your projects.

You'll gain access to a concise, one-page template (pictured above), as well as a longer template for you to refine your plan and proposal.

Download the templates now to get started on building your proposal.

2. Web Design Proposal

Business Proposal Templates: Web Design

Companies, big and small, dedicate resources to establishing a noticeable social media presence. With advertising on social networks projected to reach $82.23 billion dollars in 2025 , it's in your business's best interest to have a plan for growing your client's social media presence.

To help you in that effort, the information in this social media marketing proposal includes an executive summary to help introduce your high-level ideas, an assessment of the client’s company to show your diligence, and a breakdown of billing to show how your company charges for posting, content creation, and analytics.

8. Content Marketing Proposal

Business Proposal Templates: Content Marketing

When pitching your content marketing services to clients, this template can help you organize your ideas. While it walks you through initial objectives and how to communicate your prospected results, one of the most helpful parts of this template is the pricing ideas it gives you when charging for your services.

Business proposal templates are helpful places to get started, but what should your business proposal look like when it's complete? Below, we share an example of a business proposal template that will inspire you.

In the business template example below, Social Portal Consulting (SPC) pitches a marketing proposal to Graphic Bean. At first sight, this proposal appeals to the creative. A nice touch would include designing the layout in your or your client’s brand colors.

Business Proposal Example: Social Media

Besides the design, the social media icons quickly tell the prospect what platforms Social Portal is pitching. Because we see Facebook, Twitter, Instagram, and Pinterest icons, the client instantly knows that this proposal doesn’t include LinkedIn, YouTube, or other platforms.

While maintaining its design, this example outlines Social Portal Consulting’s plans efficiently. It begins by providing insight into Graphic Bean and its goals before elaborating on how SPC can leverage its expertise to help them achieve them.

This business proposal template includes an easy-to-follow timeframe for goals and objectives while keeping the client abreast of how payment will happen across the project.

Overall, this is an excellent example of how to combine the elements of social media marketing into a creative and concise business proposal. Finally, we'll leave you with some business proposal ideas to get you started on your own.

  • Start with an outline.
  • Keep it simple.
  • Stay on brand.
  • Quality control.
  • Include data and visuals.
  • Add social proof.
  • Use a call-to-action.
  • Create a sense of urgency.
  • Make the decision for them.
  • Incorporate video into your proposal.
  • Include up-sell and add-on opportunities.
  • Clarify your terms and conditions.
  • Include a space for signatures to document agreement.
  • Create a table of contents.

1. Start with an outline.

If you want to produce a thoughtful, effective business proposal, you need to have some idea of what you're hoping to achieve with it.

So before you dive into writing, outline the major sections of your business proposal and the pertinent information you want to include. This will help you stay focused and make sure your message stays intact as you write.

Use these free business proposal templates to make sure that your outline includes everything you need.

2. Keep it simple.

There's no definitive blueprint for how long a business proposal has to be. Yours should be however long it takes to convey the information you want to get across.

That said, you're best off focusing on quality over quantity. Keep your sentences short and simple, and avoid including too much business jargon.

You want anyone who picks up your proposal to make sense of it. So, be straightforward and don't get too fancy. Aim for substance over flash.

3. Stay on brand.

Don't be afraid to let your company's personality shine through in your proposal. Stay true to your brand and show the client what sets you apart from your competitors.

4. Quality control.

A quick spelling and grammar check before you hit send isn't enough for a business proposal.

Your proposal needs to be clean and airtight. So, as you draft your proposal, and after checking for the basics, keep scanning this document until it's just right.

Check to make sure your proposal:

  • Meets client needs and expectations
  • Highlights your value proposition
  • Is well-structured and easy to read or skim
  • Complies with legal, ethical, and regulatory requirements
  • Looks professional and engaging

5. Include data and visuals.

You want your business proposal to capture your prospect's attention and help set you apart from any other ones they might have received. One of the best ways to do that is to include hard, quantitative data that helps stress the value of your business.

Use relevant, compelling figures that highlight what you have to offer. This can establish authority and make your proposal more convincing. It also helps to include visuals such as charts and graphs to enhance your proposal.

6. Add social proof.

You can only be so convincing when you're personally talking up how great your business is. Adding social proof lends your proposal another degree of credibility.

Prospects are skeptical. They may not take you at your word. But they'll likely trust peers and fellow customers. That's why including elements like customer quotes and testimonials can go a long way.

7. Use a call-to-action.

Prospects need direction. The best proposal in the world can only take you so far if you don't clearly define the next steps. That's why you have to make sure the reader knows what to do after reading your proposal.

A clear call-to-action is the best way to get there.

Define and highlight exactly what they should do to act on the interest your proposal has generated. Without that guidance, you might leave your reader in limbo.

HubSpot customers : Use this CTA builder to create powerful customized CTAs.

8. Create a sense of urgency.

No one wants to feel as if they missed out on a great opportunity. Without urgency, your prospect might drag their feet and put off making a decision.

So, as you create your business proposal, your goal should be to create a sense of urgency.

When prospective clients read your business proposal they should feel that the best time to sign up for your service is now.

One way you can accomplish this is by stating your short and long-term goals for their business. They'll have to wait for the long-term goals, but you can make the short-term goals so enticing that they'll be ready to begin a collaboration.

9. Make the decision for them.

Craft your copy in a way that seems like saying "no" to the proposal would be stepping over dollars to pick up pennies. Your offer should go above and beyond their expectations. Do everything in your power to remove friction and objections along the way.

10. Incorporate video into your proposal.

If you're creating an online proposal using document file formats like PDF, add multimedia elements. This will enhance the proposal experience, make your document richer, and keep them engaged.

Try adding a video at the beginning as an intro to your proposal. Or, put a video in the project breakdown to verbally discuss some of the more confusing parts.

Extras like this can make an impression. This tip works especially well with prospects who are visual or auditory communicators.

Pro tip : HubSpot Video makes it easy to record and embed video into a website or email for a big proposal boost.

11. Include up-sell and add-on opportunities.

They say you won't receive unless you ask. And readers won't explore the upper tiers of your solutions if you don't give them the opportunity.

So, share some upsells and add-ons about your business that they can act on. Call out a specific pain point and how this extra can add value.

With this step, balance is important. Show them everything your business has to offer without overwhelming your recipient.

12. Clarify your terms and conditions.

Your business proposal should include details on your project timeline and payment schedule. This summary is basically what you and the client agree to if they accept your proposal.

How to write a business proposal: Example Terms and Conditions

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Blog Business

How to Write Winning Business Proposals: Examples & Free Templates (2023)

By Aditya Sheth , May 25, 2023

how to write a business proposal

The great Mark Cuban once said, “Sales cure all.” If a business doesn’t sell, it doesn’t make money and by extension the business fails. That’s why you need to write business proposals .

A well-written business proposal can often mean the difference between winning or losing a prospective client.

In this in-depth guide to creating business proposals, we show you how to close more deals, make more sales and crush your business goals — all by using easy-to-edit professional business proposal templates .

Here’s what this guide will cover (click to jump ahead):

What is a business proposal.

  • How to write a business proposal step by step

What should you include in a business proposal?

Business proposal format, what are the types of business proposals, more business proposal examples + writing and design tips.

  • FAQs about business proposals

Looking for a shortcut? Watch this quick video for an overview of everything to include in your business proposal:

An effective business proposal is a document used by a B2B or business-facing company (this may not always be the case) where a seller aims to persuade a prospective buyer into buying their goods or services.

A business proposal outlines what your business does and what you can do for your client . It can be general like this business proposal example:

general business proposal template

Or it can be more specific, like this business proposal template which focuses on proposing a project for the Newton Center Rail:

simple business proposal project proposal template

Or this business proposal sample, which presents a plan for a social media strategy and campaign:

social media marketing business proposal template

To design a business proposal that holds the client’s attention, identify their pain points . Then provide your buyer with the right solution to alleviate those frustrations.

Return to Table of Contents

How to write a business proposal step by step

Before you start creating your business proposal template, you need to know what it comprises. At a high level, your effective business proposal should include the following:

  • Table of contents
  • Executive summary
  • The problem statement
  • The proposed solution
  • Qualifications
  • The timeline

Pricing, billing, and legal

  • Terms and conditions
  • The acceptance

Below, you can see business proposal examples that demonstrate how to include these 10 sections.

Business proposal title

A compelling title could mean the difference between someone reading your proposal or ignoring it in favor of a competitor’s. 

What makes a good title page? Here are the essential elements to include: 

  • Your name along with your company’s name
  • The name of the prospect (or their business) 
  • The date you’re submitting the proposal

Gray Business Consulting Proposal Template Cover Page_Venngage

The gray business consulting proposal template above contains all the details a prospect would want to know. The title also offers a strong tangible benefit to the prospective buyer. Honestly, “Who doesn’t want to grow their business?”

Return to business proposal content sections

The table of contents is a fundamental part of every winning business proposal template. It makes your proposal scannable and easy to read.

The people you will be pitching to are usually C-level executives. These are busy people who don’t have time to read your entire proposal in one go.

That’s why most of the business proposal examples in this list include a table of contents.

Adding a table of contents to your document makes it easy for them to go through it at their own pace. They can also skim through parts of the proposal that they deem more important. You can see how this abstract business proposal template uses the table of contents:

Creative Social Media Business Proposal Template Table of Contents

You can also make your business proposal template easier to navigate by adding hyperlinks to the document, particularly in the table of contents. This way your clients can jump to specific sections without having to scroll through the entire document. 

It’s easy to add hyperlinks in the Venngage editor. Select the text you’d like to turn into a link, then click the link icon in the top bar. From there, select the page you want to link to! Then download your completed design as an Interactive PDF .


The executive summary is a staple in all kinds of annual reports , leadership development plan , project plans and even marketing plans . It is a concise summary of the entire contents of your document. In other words, write a business proposal outline that is easy to glance over and that highlights your value proposition.

The goals of your executive summary are:

  • Introduce your company to your buyer
  • Provide an overview of your company goals
  • Showcase your company’s milestones, overall vision and future plans
  • Include any other relevant details

This gray business proposal example has a detailed yet short executive summary including some social proof in the form of clients they’ve worked with:

Gray Business Consulting Proposal Template About Us

Take note of how precise this business proposal example is. You want to keep your executive summary concise and clear from the get-go. This sets the right tone for the rest of your proposal. It also gives your buyer a reason to continue reading your proposal.

Pro Tip: Try to write an executive summary such that, even if your prospective client doesn’t read the entire proposal (with a good executive summary, they most likely will), they should have a clear idea about what your company does and how you can help them.

The point of writing a business proposal is to solve a buyer’s problem. Your goal is to outline the problem statement as clearly as possible. This develops a sense of urgency in your prospect. They will want to find a solution to the problem. And you have that solution.

 A well-defined problem statement does two things: 

  • It shows the prospect you have done your homework instead of sending a generic pitch
  • It creates an opportunity for you to point out a problem your prospect might not be aware they had in the first place. 

Texture Business Proposal Template

This bold business proposal template above clearly outlines the problem at hand and also offers a ray of hope i.e. how you can solve your prospect’s problem. This brings me to… 

The good stuff. In the proposed solution section, you show how you can alleviate your prospective buyer’s pain points. This can fit onto the problem statement section but if you have a comprehensive solution or prefer to elaborate on the details, a separate section is a good idea.

Spare no details regarding the solution you will provide. When you write a business proposal, explain how you plan to deliver the solution. Include an estimated timeline of when they can expect your solution and other relevant details.

For inspiration, look at how this business proposal template quickly and succinctly outlines the project plan, deliverables and metrics :

Sales Plan Proposal Table Template_Venngage

At this point, the prospect you’re pitching your solution to likes what they’re reading. But they may not trust you to deliver on your promises. Why is this?

It’s because they don’t know you. Your job is to convince them that you can fix their problem. This section is important because it acts as social proof. You can highlight what your company does best and how qualified your team is when you write a business proposal for a potential client.

business proposal qualifications section

This free business proposal template showcases the company’s accolades, client testimonials, relevant case studies, and industry awards. You can also include other forms of social proof to establish yourself as a credible business. This makes it that much more likely that they will say yes!

Pro Tip: Attaching in-depth case studies of your work is a great way to build trust with a potential client by showcasing how you’ve solved similar problems for other clients in the past. Our case study examples post can show you how to do just that.

To further demonstrate just how prepared you are, it’s important to outline the next steps you will take should your buyer decide to work with you.

Provide a timeline of how and when you will complete all your deliverables. You can do this by designing a  flow chart . Or add a  roadmap  with deadlines. Pitching a long-term project? A timeline infographic would be a better fit.

If you look at this abstract business proposal template below, even something as simple as a table can do the trick.

Abstract Business Consulting Proposal Template Timeline_Venngage

The timeline is not always set in stone, rather it’s an estimation. The goal is to clarify any questions your potential client might have about how you will deliver for the underlying B2B sales process.

On this page, you can outline your fees, payment schedule, invoice payment terms , as well as legal aspects involved in this deal.

The key to good pricing is to provide your buyer with options. A  pricing comparison table can help with this. You want to give your client some room to work with. Make sure you’re not scaring off your client with a high price, nor undervaluing yourself. 

Breaking up your pricing in stages is another great way to make sure your potential client knows what he’s paying for. Look at how this simple business proposal template does this:

Bold Business Proposal Template Pricing Page_Venngage

The legal aspects can slot right into the terms and conditions section. Alternatively, you can add them to the signature section of the proposal to keep things simple.

Summarize everything you have promised to deliver so far. Include what you expect from your prospective buyer in return.  Add the overall project timeline from start to end, as well as payment methods and payment schedule. This way, both of you will be clear on what is being agreed on.

This step is very important as it outlines all the legal aspects of the deal. That is why the terms and conditions section of your proposal needs to be as clear as possible.

Modern Business Proposal

I recommend consulting a lawyer or your legal team when working on this section of the business proposal. If you’re a business veteran and understand the legalities of your business, you can use the same terms and conditions across all your proposals.

The final step of this whole process. Your client has read your business proposal and they want to buy what you have to offer.

Add a small section at the end of your proposal to get the necessary signatures. This way, you and your client can sign the proposal and the partnership becomes official.

Be sure to also include your contact information in your business proposal template. It acts as a gentle prompt to your client to contact you in case they have any questions.


A business proposal usually aims to answer the following questions: 

  • Who you are and what your company does
  • The problem your buyer is facing
  • The solution your company offers to alleviate the problem
  • How your company will implement this solution effectively
  • An estimate of resources (time, money, etc) required to implement the solution

You can see how this sample business proposal template covers the above points.

business project proposal template

Notice how this proposal template addresses the same project like in one of the previous templates, but uses a completely different design style (more retro, while the previous business proposal template is more modern and minimalistic).

You can remove or add more sections depending on the goal of your business proposal. Essential, your business proposal can follow this format:

  • Pricing, billing and legal

We go into detail on how you can write a business proposal (plus different business proposal templates you can apply the tips to) in the next section . But you can also click on the format items above to learn how you can best write them!

If you aim to create a holistic business proposal, feel free to just edit from the two templates right above. You can also add your brand colors and logo to your design, using My Brand Kit :

Here’s another example of a business proposal template that you can edit:

simple b2c business growth proposal template

Generally, there are three types of business proposals:

1. Formally solicited 

A formally solicited business proposal is made when you respond to an official request to write a business proposal.

In this scenario, you know all the requirements and have more (if not all) information about a prospective buyer. You simply need to write the business proposal for your buyer to evaluate so you can begin the sales process .

2. Informally solicited 

Informally solicited business proposals are written when there isn’t an official request for a proposal. A prospective buyer is interested in your services and asks for a proposal so they can evaluate it.

An informally solicited proposal requires a lot more research from your end. These types of proposals are usually created out of informal conversations. They are not based on official requests which often contain more detail.

3. Unsolicited 

Think of this as a marketing brochure or a cold email . Unsolicited business proposals will often take a generic, one-size-fits-all approach to business proposals. Unsolicited proposals lack any understanding of the buyer or their requirements.

But with additional  market research , personalization and identifying customer pain points , you can propose a customized solution based on your buyer’s needs. This can be a very persuasive approach, such as in this business proposal example:

corporate business proposal example

Now that you know how to write a business proposal, let’s look at how you can optimize your proposal to deliver results!

Below you’ll find some winning business proposal templates and examples to get you started. I’ve also included some design tips to keep in mind when you’re creating your next business proposal: 

1. Know your audience 

If you have some clarity on who your ideal buyer is — their pain points, their budget, deadlines, among other things — you’ve already won half the battle.

If you are a business that helps clients with everything from running giveaways or helping grow their blog , identify which customers to pitch. This is a sure-shot way to close the deal.

Mapping user personas  for your ideal buyer can help bring some clarity. It will also help you position your business proposal correctly. This improves the chance of your buyer moving your business proposal to the “Yes!” pile.

2. Put your brand front and center

If your company follows certain brand guidelines, incorporate them in your business proposal templates. Consider how business proposal examples like the one below highlight brand identity :

content marketing plan business proposal example

From the color palettes to the company logos , everything follows their brand guidelines. The result: a business proposal that’s consistent across the board.

Pro Tip: Switching this template to match your brand assets is actually pretty easy. Venngage’s My Brand Kit feature allows you to import your color palettes, logos as well as font choices. Any Venngage template can now be your template.

You can also consider this sample business proposal template:

Example of a Business Proposal

Design companies sure do know their design. They did a phenomenal job keeping their brand colors consistent while opting for a black design. This unique color scheme also makes their white logo prominent throughout the proposal.

3. Try less text, more visuals

Have you ever read a proposal and thought to yourself, “Wow, this is all text and has no images, I love it!”? Yeah, me neither.

The free business proposal template below is a perfect example of the “less is more” principle. It does a phenomenal job of communicating what it needs to. By substituting some of the text with icons and visuals, you get a clean business proposal that’s much more scannable.

Social Media Plan Proposal Template

Want to keep things strictly professional? Instead of icons, you can always add your team’s headshots. This shows your buyer exactly who they’ll be working with.  

Check out this formal business proposal format for some inspiration:

Red Human Resources Consulting Proposal Template Team

4. Switch up your business proposal designs

It doesn’t hurt to go above and beyond once in a while. Jazz up your business proposal template with some extra colors. This helps make your business proposal more engaging. It also helps your buyers retain information faster.

Simple Business Proposal Example

The business proposal example alternates between black, white and grey backgrounds. It still manages to maintain consistency in its branding . Just switching up your backgrounds once in a while can also bring in some variety to an otherwise standard business proposal.

This SEO business proposal sample proves that it’s possible to switch up the colors in every other page. But it still maintains the same color scheme across the entire proposal just like a professionally designed website : 

SEO Marketing Proposal

Pro Tip: Not a color expert? Our guide on picking colors can help you pick the right color scheme for your proposals.

FAQ about business proposals

What is the purpose of a business proposal.

A business proposal aims to streamline the B2B sales process (which is often complex) between you as a seller and a buyer.

It does this by serving the dual purpose of acting as a source of information. The proposal also acts as a sales pitch aimed at convincing your buyer why they should buy what you have to offer.

What are the best practices for business proposal design?

  • Do a thorough spell-check. The goal of your business proposal is to convince your buyer why you’re the perfect person for the job. A proposal with typos or grammatical errors communicates the opposite. A thorough spell-check before you send your proposal is a must.
  • Keep things clear and readable: Clarity is an important aspect that you have to ensure in your business proposal. If you want your proposal to hit home and make an impact on the buyer, you have to write it in an understandable way. To keep things clear and readable, there are a couple of things that you can do. You can, for one, take care to use easy wording and segmented sentences from the get-go. You can also try paraphrasing the hard parts of your proposal once you are done writing it.
  • Let your brand shine. As discussed before, writing a business proposal is all about knowing your ideal buyer and focusing on their pain points. But that doesn’t mean your business proposal template has to be boring. Demonstrate how different you are compared to other companies. You can do this through your brand guidelines , by using more visuals, switching up your proposal design or showing off your personality in your writing . 
  • Create a business proposal PDF. Downloading your business proposal in PDF format allows you to attach other collaterals with your business proposal. These can include a company explainer video or case studies showcasing the work done with past clients. Also, who doesn’t love saving paper?

How long should your business proposal be? 

The length depends on the scope of the work as well as the complexity of the project. Here is a one-page business proposal template:

one page business proposal template

Can your business proposal template really be one page? Yes, as long as you understand who your buyer is and their pain points. You should also have the ability to communicate everything your ideal buyer needs to know about your business in a succinct manner.

Or if you’re feeling adventurous how about just two pages? Often, clients prefer if you go straight to the point and avoid all the fluff.

For example, this green modern marketing proposal template wastes no time in getting down to brass tacks:

Project Business Proposal

Need more inspiration? Check out this blog on the 5 marketing proposal examples that’ll help elevate your business.

There is no one size fits all approach when it comes to deciding how many pages you should include in your business proposal template. And at the end of the day, “the only rules are the ones you set for yourself”.

At the end of the day, writing winning business proposals that sell is all about you understanding your buyer, their potential pain points and positioning yourself as someone who can alleviate those pain points. 

Now that you know how to write compelling business proposals, what are you waiting for?

Take action and start creating your own business proposals to close more deals and grow your business today!

More business communications templates + writing tips you might be interested in…

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How to Write a Project Proposal [10+ Templates]

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How to Write a White Paper [Tips & Templates]

How to Write a Perfect Proposal Letter: Step-by-Step (Examples)

By Editorial Team on November 8, 2023 — 14 minutes to read

  • Understanding Proposal Letters Part 1
  • Structuring Your Proposal Letter Part 2
  • Key Elements of a Proposal Letter Part 3
  • Step-By-Step Guide to Writing a Proposal Letter Part 4
  • How to Write a Business Proposal Letter (Example) Part 5
  • How to Write a Job Proposal Letter (Example) Part 6
  • How to Write an Academic Proposal Letter (Example) Part 7
  • Successful Business Proposal Email Example Part 8
  • Example of a Proposal Letter for a Marketing Project Part 9
  • Effective Job Proposal Email Example Part 10

Part 1 Understanding Proposal Letters

A proposal letter is a written document sent to a potential client, employer, or partner, outlining your proposed idea, project, or plan. It aims to persuade the recipient to consider your proposal and take action on it.

To begin with, think of the end goal. Identify what you want to achieve with your proposal letter. This could be anything from securing a contract to obtaining funding for a project. Having a clear objective in mind helps you create a compelling document.

Next, research your target audience. Understand the recipient’s needs, preferences, and potential pain points. Tailor your letter to demonstrate how it addresses their specific requirements boosting your chances of success.

Now, let’s discuss the structure of a proposal letter. Generally, it follows a simple layout:

  • Salutation : Start with a formal greeting, addressing the recipient by their full name or title.
  • Introduction : Introduce the purpose of your letter, highlighting the central theme of your proposal.
  • Body : Explain your proposal in detail, including benefits, costs, timeline, and any other vital information.
  • Conclusion : Summarize the key points and request for a follow-up meeting or discussion.
  • Closing : End with a courteous sign-off, such as “Sincerely” or “Best regards.”

Part 2 Structuring Your Proposal Letter

Starting with a strong introduction.

Begin your proposal letter with a friendly, professional tone that captures your reader’s attention. Introduce yourself and your organization, briefly explaining your background and experience. Connect with your reader by showing that you understand their needs and goals. Make sure you mention the purpose of your proposal and the solution you want to offer with confidence.

Proposing Your Idea

After laying the groundwork, dive into the details of your proposal. Explain what your solution or idea is and how it addresses the needs and goals mentioned earlier. Make sure to highlight the key benefits, focusing on what’s in it for your reader. Be specific and use facts, figures, and examples to support your claims. Keep your paragraphs organized and use bullet points or bold text to emphasize important information.

For example:

  • Benefit 1: Reduction in production costs by 30%
  • Benefit 2: Improved customer satisfaction
  • Benefit 3: Streamlined workflow processes

This will help your reader easily understand and remember the main points of your proposal.

Ending with a Perfect Conclusion

End your proposal letter on a positive note, summarizing the main benefits and advantages of your idea. Reiterate your enthusiasm and commitment to providing the best solution possible. Offer your assistance in answering any questions or addressing concerns your reader might have. Finish with a call-to-action, such as setting up a meeting or signing a contract, and provide your contact information so they can easily get in touch with you.

Part 3 Key Elements of a Proposal Letter

Clear objective.

A successful proposal letter begins with a clear objective. When writing your letter, make sure to state the purpose of the proposal in a concise and straightforward manner. This helps the reader understand what you want to achieve and the solution you’re providing. Avoid using jargon or complex language, as it can be confusing and might lead the reader to misunderstand the core message.

Specific Details

Providing specific details is important to make your proposal letter more persuasive. This includes outlining the scope of work, timeframe, and estimated costs for the project. You should also highlight any unique aspects of your proposal that set it apart from competitors or alternative solutions.

For example, if you’re proposing a marketing campaign, you could outline the target audience, marketing channels you’ll use, content creation, and metrics for success. By providing specifics, you demonstrate that you’ve put thought into the project and have a well-planned approach, instilling confidence in the reader that you are the right choice.

Compelling Reasoning

Your proposal letter should include compelling reasoning for why the recipient should choose your solution. This can include:

  • Demonstrating your expertise and experience in the field
  • Explaining the benefits of your proposed solution
  • Sharing success stories and testimonials from past clients or projects
  • Outlining how your proposal aligns with the recipient’s goals and needs

For example, continuing with the marketing campaign proposal, you could discuss how your experience in handling similar projects has led to significant increases in sales and brand recognition for your clients. Also, you might explain how your approach aligns with the recipient’s target demographics or business objectives to strengthen your case.

Part 4 Step-By-Step Guide to Writing a Proposal Letter

  • Start by addressing the recipient with their professional title and full name.
  • In the first paragraph, state the purpose of your letter and summarize your proposal briefly. Make sure to highlight the key benefits of your proposal for the recipient or their organization.
  • In the next few paragraphs, provide details about your proposed project or partnership, such as your objectives, timelines, and expected outcomes. Also, showcase your competence and experience by mentioning relevant achievements or past collaborations.
  • When closing the letter, express gratitude for their time and consideration. Offer to provide further information or answer any questions they may have.
  • Lastly, include your full name, title, contact information, and signature.

Choosing the Right Format

Make sure your letter is in the right format to make it look professional. You will typically use a business letter format, which includes:

  • Your contact information
  • The recipient’s contact information
  • Subject line (optional)
  • Body of the letter

[Contact Details]

Dear [Recipient’s Name],

Re: [Proposal subject]

[Body of the letter]

[Your Name]

Setting the Tone

Maintain a friendly yet professional tone throughout your proposal letter. Be polite and respectful, addressing the recipient by their full name, and using “please” and “thank you” when appropriate. Keep the language conversational but clear, so your reader can easily understand your proposal. Stay away from overly technical terms or jargon, unless it is necessary and you’re sure your recipient will understand it.

Drafting the Body

Begin by providing an overview of the problem or need your proposal is addressing. Clearly explain the issue and why it’s important to solve it. Next, describe your proposed solution in detail, outlining your plan and how it will benefit the recipient. Be specific and realistic in your description; for example, if you’re proposing a project with a timeline and budget, include concrete figures and dates.

Break down your proposal into smaller sections, using separate paragraphs or even bullet points if helpful. This makes it easier for your reader to follow your argument and understand the various aspects of your proposal. Here’s a quick outline of what you should cover in the body of your proposal letter:

  • Problem/need introduction
  • Proposed solution
  • Benefits of the solution
  • Timeline and budget (if applicable)
  • Your qualifications (why you’re the right choice to carry out the proposal)
  • A call to action (how they can take the next step)

Proofreading Carefully

Before sending your proposal letter, take the time to thoroughly proofread it for errors in grammar, spelling, and formatting. Ensuring that your letter is polished and error-free shows the recipient that you take your proposal seriously and are committed to quality in your work. If possible, ask a colleague or friend to review your letter as well since a fresh set of eyes can often catch errors that you might have missed.

Part 5 How to Write a Business Proposal Letter (Example)

When writing a business proposal letter, your goal is to present your ideas or services in a way that’s compelling and clear. Business proposal letters can be sent to potential clients, partners, or investors. Here are some tips for writing an effective business proposal letter:

  • Start with a brief introduction of your company and its offerings.
  • Highlight the benefits of your product or service, focusing on the value it will bring to the recipient.
  • Be specific about costs, timelines, and any other relevant information.
  • Use clear, concise language, and avoid using jargon or overly technical terms.
  • Close the letter by mentioning next steps, such as arranging a meeting or following up with further information.
Subject: New Collaboration Opportunity with [Your Company Name] Dear [Recipient’s Name], I’m reaching out on behalf of [Your Company Name] to discuss an exciting opportunity for collaboration. Our team has developed an innovative marketing strategy that could greatly benefit your company by increasing your customer acquisition rate by 20% within the next six months. […] We look forward to the possibility of working together and will be in touch shortly to schedule a meeting to discuss further details.

Part 6 How to Write a Job Proposal Letter (Example)

Job proposal letters are typically written by job seekers looking to create their own position within a company or to highlight their unique skills and experience. These letters should be concise, persuasive, and tailored to the specific company and its needs. Here are some key points to include:

  • Briefly mention your background and skills relevant to the position.
  • Describe how your unique abilities can positively impact the organization.
  • Offer specific examples of how you can contribute to the company’s goals and objectives.
  • End with a call to action, offering to provide more information or meet to discuss the opportunity further.
Subject: Job Proposal for Social Media Manager at [Company] Dear [Recipient’s Name], As an experienced social media professional, I am excited by the opportunity to bring my skills and expertise to [Company]. Based on my research of your current online presence, I believe I can contribute to increasing your brand awareness and engagement through a tailored social media strategy. […] I would appreciate the opportunity to further discuss how my background and passion for social media can contribute to [Company]’s growth and success. Please feel free to contact me at your convenience.

Part 7 How to Write an Academic Proposal Letter (Example)

Academic proposal letters are typically written by students or researchers seeking funding or approval for a research project. These letters should be well-organized, clear, and focused on the proposed project’s objectives and potential benefits. Consider the following when working on your academic proposal letter:

  • Introduce the main research question or hypothesis.
  • Provide a brief overview of the project’s methodology and work plan.
  • Describe the expected outcomes and significance of the research.
  • Include information about the project’s potential impact on the field and broader society.
Subject: Research Proposal for Study on the Effects of Mindfulness-Based Interventions Dear [Recipient’s Name], I am writing to propose a research project investigating the effects of mindfulness-based interventions on individuals suffering from chronic stress. The primary aim of the study will be to determine the overall efficacy of these interventions in reducing stress levels and improving overall mental wellbeing.
[…] I am confident that the results of this research will contribute significantly to our understanding of the relationship between mindfulness and mental health.

Part 8 Successful Business Proposal Email Example

Imagine you own a marketing agency, and you’d like to help a local business grow their social media presence. Start by addressing the recipient’s pain points, such as limited engagement on their platforms. Then, briefly introduce your agency and express excitement about working together: Subject: Boost Your Social Media Engagement with Our Expertise

We’ve noticed that your business has a strong online presence, but engagement on your social media channels seems to be underwhelming. Our team at [Your Agency’s Name] can help you turn this around and maximize your audience interaction.

With our tailored social media marketing strategies, we’ve helped numerous clients increase their online engagement by an average of 65%. Our approach focuses on:

– Identifying and targeting your ideal customers – Creating high-quality, engaging content – Enhancing brand image and authority

We would love to discuss this opportunity further and provide you with a detailed plan on how we can work together to elevate your social media presence.

Looking forward to hearing from you, [Your Full Name] [Your Agency’s Name] [Contact Details]

Part 9 Example of a Proposal Letter for a Marketing Project

I’m excited to present our idea for boosting sales at ABC Company through a targeted marketing campaign.

As we discussed in our previous meeting, the sales figures have plateaued over the past year. Our marketing team has analyzed the situation and developed a strategy to increase brand awareness and boost sales. The campaign will focus on social media, email marketing, and online advertisements.

By implementing this project, we expect the following results:

– Enhanced brand visibility – Increased customer engagement – A 20% rise in sales within six months

The total cost for the marketing campaign is $10,000. This includes creative design, copywriting, ad placements, and performance monitoring. We propose a six-month timeline for the project, starting in December.

I would be delighted to discuss the proposal in more detail or provide further information as needed. Please let me know your availability, and I’ll schedule a follow-up meeting at your convenience.

Thank you for considering our proposal. I look forward to working together on this exciting project.

Best regards, [Name]

Keep in mind that proposal letters vary in length and detail depending on the project’s size and complexity. Always customize your letter to fit the specific requirements and expectations of the recipient.

Part 10 Effective Job Proposal Email Example

Now, let’s say you’re a freelance graphic designer aiming to work with a company that recently launched a new product. Start by expressing your intentions and introduce your expertise. Showcase your experience and services offered related to their needs:

Subject: Elevate Your New Product Launch with Professional Graphic Design Services

Hello [Recipient’s Name],

I recently came across your new product launch, and I believe your marketing materials could benefit from some professional graphic design enhancements. As an experienced graphic designer, I’d like to offer my services to help elevate your visual presentation and attract more customers.

With over five years of experience in the industry, I can create compelling designs for:

– Product packaging – Promotional materials (e.g., brochures, banners, posters) – Social media graphics – Website elements

Please find my online portfolio attached, showcasing my diverse design styles and previous projects. I’m confident that my skills and expertise can significantly contribute to your product’s success in the market.

If you’re interested, kindly reach out to me to discuss further details and pricing.

Best regards, [Your Full Name] [Contact Details]

Frequently Asked Questions

1. what are the key components to include in a proposal letter.

A well-crafted proposal letter should include the following key components:

  • Opening Statement: Start with a concise and informative introduction that grabs the reader’s attention.
  • Background Information: Provide necessary context to help your reader understand the problem or opportunity.
  • Proposed Solution: Outline your proposed solution, including your unique selling points or innovative approach.
  • Timeline and Budget: Give a brief overview of the estimated project duration and budget required.
  • Call to Action: End with a call to action, inviting the reader to take the next step, whether it’s to request more information, schedule a meeting, or approve the proposal.

2. Can you share some tips on making a proposal letter persuasive?

To make your proposal letter persuasive, consider these tips:

  • Use clear and concise language to effectively communicate your ideas.
  • Focus on the benefits that the reader will gain from your proposal, emphasizing the value you bring.
  • Include specific examples, case studies, or testimonials to back up your claims.
  • Address any potential objections or concerns the reader may have and provide appropriate solutions.

3. What’s the best way to structure a proposal letter for a research project?

A research proposal letter should generally include the following structure:

  • Introduction: Provide a brief overview of your research topic and its significance.
  • Background and Literature Review: Summarize relevant research and demonstrate your expertise in the field.
  • Research Questions and Objectives: Clearly state your research questions and the expected outcomes.
  • Methodology: Explain your research approach and the techniques you will use.
  • Expected Results: Provide an idea of the anticipated results and their significance.
  • Timeline and Budget: Outline the project timeline and the funding required.

4. How do I create an effective business proposal letter for a potential client?

To create an effective business proposal letter, follow these steps:

  • Start with a strong opening that captures the client’s attention.
  • Clearly state the problem or opportunity your proposal addresses.
  • Present your proposed solution, focusing on its unique and beneficial aspects.
  • Provide evidence of your expertise and past successes, such as case studies or testimonials.
  • Detail any necessary resources, deliverables, and a realistic timeline.
  • End with a compelling call to action, inviting the client to take the next step.

5. In what order should I present my ideas when writing a proposal letter step by step?

When writing your proposal letter, present your ideas in a logical order that flows well for the reader. A typical order could include:

  • Opening Statement: Grab the reader’s attention and introduce your proposal.
  • Background Information: Provide relevant context to help your audience understand the issue or opportunity.
  • Proposed Solution: Detail your unique and compelling solution to the problem.
  • Evidence and Support: Showcase your expertise, past successes, and any supporting data.
  • Timeline and Budget: Give an overview of the project’s duration and required funding.
  • Call to Action: Conclude with a strong call to action that encourages the reader to move forward.
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sample business proposal letter for sales

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How to Write a Business Proposal Letter (+ Template)

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sample business proposal letter for sales

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A business proposal letter is a one-page document that serves as the persuasive summary or cover letter for a comprehensive business proposal. Its goal is to briefly highlight the most important aspects of your full proposal. While not required, it’s good to use if you want to convey a higher level of professionalism, to build trust or credibility, to provide added context, or to deliver a short pitch. You can then send the letter in an email or as a physical copy.

Make sure your proposal letter introduces a professional and memorable business proposal for the best results. Hire a design expert on Fiverr to custom-design a business proposal for as little as five dollars. Fiverr is a gig-based marketplace with experts offering editable proposal designs you can customize for each prospect and send as a PDF. Check out the top gigs below:

How Business Proposal Letters Work

A good proposal letter is formatted as a single page containing 3-4 paragraphs and fewer than 400 words, with five key elements. To write a formal business proposal letter that encourages your prospect to continue reading to your full proposal follow these steps:

  • Start with Business Headings: Identify who the letter is intended for and who it’s from, listing all parties' contact information.
  • Write an Introduction: Use a professional greeting to introduce yourself and your company then remind your prospect of why they're receiving this proposal.
  • State Your Purpose: Explain the purpose of your proposal, including the problem, solution, and key benefits.
  • Have a Call-to-Action: Clearly tell your prospect what is expected of them to move forward from this point.
  • Finish with an Outro and Signature: End the letter with a friendly and personal thanks to the prospect and reiterate your contact information.

Once you draft your business proposal letter, send it to your prospect along with your full proposal. You can mail a hardcopy with the letter on top and the proposal underneath, or more commonly, you can email it. If your contact is the decision maker, paste the letter into the body of an email and attach the proposal. If your contact might forward your email to others, also make the letter the first page of the proposal.

Remember that just like your full business proposal, your proposal letter should be customized for your unique prospect. It should also accurately summarize and tease your proposal, so make sure the information between the two documents are aligned and build off each other. For information on writing a full-blown proposal and how it ties into your proposal letter, read our article on how to create a business proposal .

In some cases, people use the terms “business proposal letter” and “business proposal” interchangeably. This refers specifically to a  one-page business proposal . Businesses selling smaller projects or drafting a proposal to companies they have a good relationship with often use a one-page proposal containing both the letter and details.

Free Business Proposal Letter Template

We’ve created a free business proposal letter template that incorporates the crucial elements listed above, as well as examples of what to write for each. Personalize it to your specific sales situation by simply replacing the words in parentheses (aka, the fields) with your own writing. We’ll show you how to do this throughout the article, incorporating screenshots of each section.

Free Business Proposal Letter Template

Standard Business Proposal Letter Format

Check out each of the major components of an effective business proposal letter below, starting with business headings, continuing on with an introduction, statement of purpose, and call-to-action, and wrapping up with a strong outro.


Statement of purpose, call-to-action.

Business headings provide a formal touch for your business proposal letter and include contact information for your business as well as the recipients, such as the business name, address, and points of contact. For more informal business proposal letters or proposal letters you send via email, you can consider omitting this portion of your letter.

business proposal letter template business headings

Your introduction is an opportunity to re-introduce yourself and remind your lead, prospect, or recipient why you're sending the associated proposal. This also gives you a chance to provide any relevant social proof to prime them before reading your full proposal, as well as tease the overall purpose.

business proposal letter template introduction

This acts as a summary of the most important contents of your business proposal: their problem, your solution, and the benefits the prospect will receive. This gives you a chance to highlight the most important points of your proposal and accurately communicate your elevator pitch or USP for the scanning reader.

business proposal letter template statement of purpose

Conclude with a sentence that tells the reader what to do next. Usually, this next step will be to read your attached proposal, but it can also be to request a call or meeting to review the proposal together or to ask and answer any questions that may have arisen after reviewing. If this is the case, use concrete language with a specific ask, such as "use my Calendly link to book a time to connect this week."

business proposal letter template call-to-action

End with a polite outro stating how excited you are about the opportunity to work together. Then, sign the document if it's a physical copy, or use a professional email signature if you're sending it via email. Include your contact information in the signature so they can reach you.

business proposal letter template outro and signature

Now that you understand the purpose of each section of the letter, follow our step-by-step instructions to write your own business proposal letter.

How to Write a Business Proposal Letter

To write a letter that effectively introduces and summarizes the proposal, draft each of the five elements in order. Below, we'll show examples of each element from our free template. Be brief and to the point, including only the most crucial information and using clear, simple language to help the reader remain engaged. Personalize the letter so the prospect feels that you’ve listened to and truly understood their specific needs — this can inspire them to work with you over your competitors.

1. Fill Out Your Business Headings

Add business headings to the top left-hand side of your letter, listing standard information about both your business and your prospect’s. List full names, job titles, companies, addresses, and contact information, as shown below. This helps the reader know this letter is for them and which business it’s from, which can be helpful if they’re assessing multiple vendors.

business proposal letter business headings template example

Some business proposals also include the date at the top, above the business headings. Some make their business information a header across the top of the page and paste their logo onto it. Do what you think looks best, and combine rows to save space if needed. This element is essentially a formality. As long as it looks organized and professional, it won’t impact the success rate of your proposal. If it looks sloppy, it might hurt it.

Since including business headers is more appropriate for letters that appear as the first page of a full business proposal, if I was writing a proposal letter in the body of the email, I would skip this step.

2. Craft a Compelling Introduction

The introduction element is the beginning of the body of your proposal letter, starting with a greeting like “Dear {Prospect Name} ” and ending with a segue into the statement of purpose. Personalize the introduction to the prospect’s unique situation to make them feel understood; do this by beginning with background information that you’ve uncovered through conversations with them, like the agreed-upon value proposition. Keep it under 100 words, if possible.

Let’s go over the bolded fields in our template using the screenshot below. Include individual and business names, plus the following:

  • First or Last Name:  Whether you choose Frank or Mr. Underwood depends on your relationship with the prospect. If uncertain, it’s best to stick with the formal Mr./Mrs. Also keep in mind that they might go by  other pronouns or honorifics  like Mx.
  • Date of Last Conversation:  The last time you spoke with them, they should have asked for a proposal or shown interest in moving into the next stage. Bring this meeting back into their memory by including the date it occurred. This makes it personal.
  • Agreed Value Proposition:  At the prior meeting, you and the prospect should have agreed on the value proposition: why the prospect should choose your solution. Write it here, mirroring how they said it out loud or in their email so they remember it easily.
  • Number of Years in the Industry:  Write how long you’ve been serving customers like them. This harmless brag builds your credibility as an expert.
  • Their Business Type:  Business type could be “enterprise martech brands,” “freelance writers,” or “property management companies managing over 1,000 units.” Tell them that you’ve served companies just like theirs.
  • Eye-Catching Benefit:  Before segueing into the statement of purpose, hook them in with another benefit of your solution. Ideally, this is one they’ve expressed excitement about in your past meetings.

Here's how these prompts fit into our free template:

business proposal letter introduction template example

3. Clearly State the Purpose of Your Proposal

Now it’s time to write the statement of purpose element of your business proposal letter. This is arguably the most critical portion of the letter, so it receives the greatest length: about 175 words. It summarizes what the prospect will learn in the attached proposal and the proposal’s purpose: to show them how you’ll help them solve a problem or achieve a goal. This element should also highlight some key benefits or your unique selling proposition (USP) to increase their curiosity.

Below are the statement of purpose fields and how to complete them:

  • Prospect’s Main Problem:  This grabs their attention since it’s what they want solved. Also, include any associated costs caused by the issue. Dedicate 1-2 sentences to this.
  • Your Product or Service:  Explain the solution you’re offering. In one sentence, describe what your solution is and how it works.
  • Benefits List:  List the three benefits they’ll receive from your solution. This gets them excited about the proposal. Consider making benefit #3 a key differentiator (aka, a unique selling proposition) that paints you as separate from and above the competition.
  • Any Other Crucial Proposal Elements You Want to Mention:  Your proposal often includes more than just the three fields above. List with commas what else they’ll find inside, whether it’s case studies or a full analysis of their situation.

We've included these elements in our free template using paragraphs and bullets:

business proposal letter statement of purpose template example

You may be wondering if cost should get a spot in the letter. It’s generally best practice to exclude cost. There’s a reason the pricing comes at the end of the full proposal — by then, the prospect will fully understand the value you offer, which makes the cost more digestible. The only time you’d include your cost is if it were a main selling point (perhaps your cost is far below the competition’s), in which case you’d include it in the paragraph after the bulleted list.

4. Make Your Call-to-Action

Your call-to-action (CTA) is where you tell the prospect what you want them to do next. This is typically to open and read the attached business proposal. You can also ask them to call or email you when they’ve finished reading it or as questions arise, or to set up a meeting in advance so they’ll finish reading it by the time you connect again. Sometimes, it'll be appropriate to include a contract and ask the prospect to sign it if they have no concerns.

Here are four potential CTAs to use:

  • “You can find the proposal below, attached to this email. Please give it a read, and feel free to book a meeting using my Calendly link if any questions arise or you'd like to go over the business proposal in detail."
  • “Please read the proposal below and give us a call or send us an email when you’ve finished to set up time to talk about the proposal, answer any of your questions, and discuss the possibility of working together.”
  • “Please read the enclosed proposal. To make sure you have all the information you need, let’s put some time on the calendar for me to answer any questions and hear your thoughts. Are you available next week at {Three Date/Time Options} ?”
  • "The proposal is attached and includes all of the details we discussed on {Day of Last Conversation} . Please let me know if any questions come up. If all looks good, you can sign the contract on the final page."

As you can see, each CTA tells the recipient to read the proposal and lays out next steps for what the prospect should do after they’ve finished reading. This tactic is effective because it solidifies next steps. We recommend going with an option that politely nudges the prospect to commit to a future meeting during which you can discuss the proposal and move the sale to a close. This accelerates the sales cycle velocity.

If you prefer a gentler approach, use the CTA in our template:

business proposal letter call-to-action template example

5. End With a Friendly Outro & Signature

Your outro should be 1-2 sentences expressing confidence in your proposal while also thanking the prospect for considering you as a potential partner, supplier, or vendor. This ends the letter on a friendly note and also gives one last reason why reading the proposal will be beneficial. Below the final line of the body, sign off using “sincerely” and your full name or email signature.

business proposal letter outro and signature template example

A handwritten signature adds a personal touch. If you don’t already have an esignature, you can easily include one by signing a piece of paper, taking a photo, then pasting that image into the Word, Google Docs, or PDF document of your letter.

In addition to the template we’ve given you above, it can also be helpful to review and learn from real-world examples of proposal letters. Check out the specific examples below for guidance in creating your own.

Top 4 Business Proposal Letter Examples & Samples

Take a look at these four business proposal letter examples from around the web by scrolling left and right below. You can learn new techniques, formats, and phrasing from each of them. The more you study other businesses’ proposal letters, the better you’ll be at crafting your own.

Product Business Proposal Letter Example

business proposal letter product business proposal letter example

This letter focuses on and flatters the recipient and then talks about their company and product. While it's ideal to build a relationship with your prospect before sending them a proposal, this letter's first paragraph is a solid option if you haven't had much of a chance to speak with your prospect but you want to get their guard down immediately so they'll read the rest of the letter and open your proposal.

Marketing Agency Business Proposal Letter Example

marketing agency business proposal letter example

Because the letter makes a few claims (e.g., a 30% acquisition cost reduction), the full proposal should explain how the seller arrived at each number. This is a great example, but keep in mind that it lacks two key elements: an adequate CTA and a signature. We recommend including both.

Accounting Services Business Proposal Letter Example

accounting services business proposal letter example

The attached proposal seems to focus mainly on the costs of the service, so this letter is shorter than usual. This is okay — different selling scenarios call for different-sized letters. If you have a long-term client who wants another product delivery but doesn’t want the whole “dog and pony show,” you may just introduce the cost summary in the letter.

Web Developer Business Proposal Letter Example

business proposal letter web developer business proposal letter example

Some businesses do this to save time. If you’re pitching a current client on a product or service upgrade, they might tell you they don’t need the full proposal. Smaller businesses like freelance writers or web designers might not have the bandwidth to craft a long proposal. We have an article on a  one-page proposal that goes in depth on this concept and how/when to use one.

Oftentimes, it's best to start with a template and then modify it to best fit your business and to incorporate ideas from examples you see online. Then, you can simply tweak your new template for each unique prospect.

Benefits of a Business Proposal Letter

A business proposal letter isn’t required when sending a full proposal. However, it has many benefits, and you should strongly consider it. Salespeople write business proposal letters for these reasons:

Build Trust

Professionalism still plays a key role in most business transactions. Prospects trust those who put in the extra effort throughout the sales process.

Hook the Prospect

The letter sparks curiosity in the reader and motivates them to read the full proposal by outlining the beneficial information they’ll find within.

Give Your Prospect Context

The letter outlines the content of the proposal, which can improve reading comprehension rates by telling the reader what to look for.

Communicate With Other Readers

Oftentimes, your business proposal will be circulated internally. If this is the case, use your letter to communicate your benefits to other readers.

Overall, use business proposal letters on a case by case basis, rather than trying a one size fits all solution. Your prospects will appreciate the time and effort that personalized business proposal letter will reflect.

Frequently Asked Questions (FAQ)

How do business proposal letters & business proposals differ.

An official business proposal is a multipage document or presentation that outlines all terms of a deal between you and a prospect. This includes a cover page, table of contents, executive and problem summary, proposed solution, qualifications, timeline, pricing, and terms and conditions. Proposals can act as a legitimate contract if you wish to include a signature field. Proposal letters act as an introduction to this entire presentation by explaining its purpose to the prospect.

How Do Business Proposal Letters & One-Page Proposals Differ?

One-page proposals are a single-page document that clearly defines the solution, benefits, and terms of a deal between you and your prospect. They’re an alternative to a full blown proposal and typically work best for smaller deals or more intimate relationships. Business proposal letters aren’t meant to stand alone as one-pagers can. Instead, proposal letters work to introduce the purpose and goal of an official business proposal that you then present to your prospects.

Bottom Line: Business Proposal Letter

Your business proposal letter is an effective  lead nurturing  tool and is your business proposal’s first impression. It sets the tone for what’s to come and gets the prospect excited about reading your plan to help them achieve their goals. To do this effectively, it must focus on the prospect. Accolades and rewards aside, your business must take the backseat here. Use this single page to show the prospect you know exactly how to help and get them to read your full business proposal .

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How to Write a Winning Sales Proposal [Templates + Examples]

How to Write a Winning Sales Proposal [Templates + Examples]

Casey O'Connor

What Is a Sales Proposal?

How to create a sales proposal, best practices for writing a winning proposal, sales proposal templates and examples, what to do after you send your proposal.

Although each stage of the sales cycle is important, the sales proposal is perhaps the most consequential component of the process for most prospective buyers.

A sales proposal is essentially a sales pitch structured into a formalized document. Sales reps write sales proposals to communicate the value they can provide to prospects, as well as outline offer specifics.

The sales proposal is a make-or-break moment for most sales opportunities, and it’s important that sales reps master the art of writing them effectively. In this article, we’ll go over everything you need to know about sales proposals, including best practices, templates, a process for writing your own, and several examples. 

Here’s what we’ll cover:

A sales proposal is a structured, formalized document that sales reps use during the sales cycle that demonstrates to the buyer: 

  • A deep understanding of their pain points , and how your solution will solve them
  • The value and potential ROI of the offer
  • Costs, fees, and other terms related to the offer
  • Alignment between their brand values and yours

Sales proposals — also sometimes known as business proposals, project proposals, or executive summaries — outline for prospects the timeline, deliverables, intended outcomes, and costs involved with buying your product. 

A great sales proposal is about much more than just the logistics of the product or offer. It also needs to include bigger-picture content that gives the buyer confidence in your solution.

Effective sales proposals are incredibly important to the sales process. In fact, more than half ( 54% ) of managers report sales proposals as being one of the important sales proposals to track. They help shorten the sales cycle, increase win rates, and boost customer loyalty and referrals.

The best sales proposals are highly individualized. A generic sales proposal is almost surely going to be rejected — buyers today are increasingly frustrated by sales efforts that neglect their unique needs and expect personalization in the process.

sales proposal personalization

That being said, there is a basic four-step framework that most sales reps can follow in order to create a basic sales proposal. It should, of course, be filled in with details about the prospect and their product needs.  

The process is pretty straightforward, but adhering to it faithfully will help ensure that your proposals are more consistently likely to win over prospects.

1. Conduct Market Research

The most important step in creating any winning sales proposal is your research. Sales reps should leave no stone unturned when it comes to market and prospect research.

Sales reps should learn the ins and outs of their ideal customer profile, their competitors, and the overall state of the market. They need to be very familiar with the prospect’s deepest pain points and most dire needs.

Some prospects will provide these kinds of details in a request for proposal (RFP), but others will rely on the sales rep to figure them out for themselves through sales conversations . 

You’ll also want to use what you know about the prospect from other stages of the sales process. Some sales software can help sales reps track which kind of content resonates most with individual buyers.

Look for relevant information about your prospect’s company in places that aren’t readily advertised during the sales process.

A prospect’s business social media profiles ( LinkedIn , Facebook, Twitter, etc.), for example, can shed a lot of light on subtle-but-meaningful pieces of information that can come in handy when creating a personalized sales proposal.

sales proposal: use LinkedIn for prospect research

You can also do a quick search to see if their organization’s name has come up in the news lately. Watch or listen to interviews they’ve participated in, and take note of any recent trade shows they’ve attended.

All of these supplemental facts will help build a stronger customer profile that will, in turn, shape the sales proposal.

2. Outline the Specifics of Your Sales Proposal

Following is a non-exhaustive list of sections you might consider including in your sales proposal. 

Many of them, like Proposed Solutions and Cost/Fees, should be non-negotiable parts of your document. Others, like Client Testimonials and Case Studies, may or may not be included as part of the actual proposal (but may be used in other places in the sale process ). The different components you ultimately include will depend on your unique buyer.

  • Cover Letter
  • About Us/Company Background
  • Market Research
  • Challenges 
  • Goals/Intended Outcomes
  • Proposed Solutions
  • Deliverables
  • Case Studies
  • Client Testimonials
  • Terms/Stipulations

Opinions vary regarding the appropriate length of a sales proposal. Some say that eight to twenty pages is generally acceptable, while others argue that anything over two to three is ineffective. 

Again, there is no one-size-fits-all when it comes to sales proposals. Some industries, organizations, or proposed solutions are quite complex, and sellers should be careful to avoid eliminating important — or adding irrelevant — information for the sake of a somewhat arbitrary length requirement.

3. Draft the Sales Proposal 

Once you’ve solidified the specific components you need to include to demonstrate your value to the prospect, it’s time to fill in the details. Build out each component of the proposal using what you learned through your research. 

If you can, put the draft away for a day or two before moving on to the next step. This can help bring a bit more clarity to the editing process.

4. Edit and Proofread

The last step before presenting your sales proposal is to make final revisions and proofread. Remember, this is a professional document. It should be engaging, polished, and error-free. 

Sales proposals take a good amount of planning and consideration. It may seem tedious, but try to stick to the process. Many sales reps inadvertently treat sales proposals as an afterthought, and unfortunately, that deprioritization shows in the data: only 47% of sales proposals result in a deal.

Put the work into the proposal ahead of time, and you’ll see results.

Keep in mind the following best practices while writing your sales proposals.

Know Your Prospect

While this is a best practice for sales in general, it’s especially relevant for sales proposals: know your prospects inside and out. 

Before you create sales proposals, sales and marketing should align to create a detailed ideal customer profile (ICP) and buyer personas .

sales proposal: ideal customer profile and buyer persona

Your intel should include, at a minimum, the prospect’s: budget, goals, decision-makers , and timeline. Without those, your sales proposal will be incomplete. 

Refine Your USP 

Part of what will make your sales proposal so impactful is how well you’re able to set yourself apart from the competition. Sales and marketing should align to clearly define how your teams will position the product and highlight your USP .

It’s important to emphasize that the word “unique” is really crucial to this aspect of your sales proposal — it will end up in that risky yellow zone shown below without a strong USP.

sales proposal: unique selling proposition

Find a way to stand out that resonates with your prospect’s needs and use that to guide your sales proposal.

Tip: 10 unique selling proposition examples here .

Use Writing Best Practices

A sales proposal is a written document. While most salespeople aren’t necessarily trained writers, that’s not an excuse to neglect the writing best practices that will help the proposal shine. 

Everything from structure — headings, bullet points, and short paragraphs are key — to the actual writing itself needs to be carefully crafted in a sales proposal. 

If you find yourself with writer’s block, try keeping storytelling in mind. Storytelling is a very effective copywriting tactic because it makes it easy for the reader to connect. 

sales proposal: storytelling

Remember, though, that sales proposals should be succinct. Don’t stray off-topic for the sake of telling a story. But some storytelling principles woven throughout — especially in areas like your company background or proposed solutions — can make the proposal more engaging.

You can also use images in your sales proposal to help paint a more complete picture. Just make sure that they’re high-quality images, and that they add to the proposal rather than distract from it or create unnecessary length.

Tip: Grab psychology-backed tips for writing copy that resonates with prospects.

Psychology Principles + 13 Power Words for Winning Sales

Build a Template

Just because all sales proposals are unique doesn’t mean you don’t have to start completely from scratch each time.

It’s okay to create a template (or a few) to help expedite the process of creating new proposals for each prospect. Just remember to adapt as much as needed depending on the prospects’ needs. 

There’s a sales proposal template included in the next section of this article that can be used as-is or tweaked to fit the needs of your organization.

Provide Social Proof 

sales proposal: types of social proof

Make It Easy to Say Yes

Wherever you can, remove friction from the prospect’s experience of going through your sales proposal.

For example: if there’s a document to sign, deliver it via an e-sign platform instead of asking them to print, sign, scan, and return.

Another way to remove friction is to maintain structure throughout your document, include:

  • a table of contents
  • number your pages
  • and put headers on each.

These may seem like insignificant details, but they all amount to a more enjoyable process for the prospect. These can add up, and make it more likely that they’ll easily say yes to your offer.

Be Detailed and Transparent With Pricing

The sales proposal is not the place to be coy about what kind of investment a prospect will make if they agree to your offer. 

In fact, choosing to omit details about cost can backfire; prospects are likely to feel manipulated without a clear outline of price, fee, and payment scenarios this far along in the sales process. 

That being said, it’s okay to also offer information about the potential ROI your prospect stands to achieve by signing on with you. Don’t omit any information about price, but it’s okay to frame it in a positive light if you’re able to offer figures on average ROI and/or competitive pricing.

Give Options if Possible

If your product or service has multiple tiers that could be a good fit for your prospect, include them all in your sales proposal.

Giving prospects a choice helps them feel like they have control over the process. Even if your product or service has only one offer or tier, try to incorporate choices where you can.

Such as: can the prospect choose a color or a size? Can they control when the product is delivered? Can they choose their own customer service plan?

Anywhere that you can offer choice will help prospects feel a sense of control that will, in turn, make them more likely to say yes.

If your prospect doesn’t agree to your sales proposal on the spot — and chances are, they won’t, because they’ll probably need to further evaluate your offer behind closed doors — the next most imperative thing a sales rep can do is to get a follow-up on the calendar. 

Up to 80% of sales require five follow-ups, yet only 8% of sales reps follow up that far.

sales proposal: follow-up

An ambiguous response is not a rejection. Be persistent in the follow-up to increase your chances of securing the deal.

There are two general types of sales proposals: solicited and unsolicited. 

Solicited sales proposals are ones that were requested by the prospect. They either sent an RFP to you, or requested a proposal during another sales conversation. 

Solicited proposals are usually easier to put together than unsolicited ones, because specifics about needs and budget are more readily available.

Unsolicited sales proposals are those that were not requested by the prospect. These are basically “cold” proposals. 

Unsolicited proposals can be a bit challenging because you may not have all of the information you need to give a complete picture of your offer. For example, you may not know specifics about their budget constraints. 

Regardless of the type of proposal you’re creating, there are templates you can follow to get the process started. 

Following is a basic outline that sales teams can use as they create customized sales proposals for prospects. Note: included here are both a content template to be added to or edited as needed, as well as a few visual options to help you generate ideas.

Most sales proposals include at least some of the following components:

  • Pain Points
  • Goals/Outcomes
  • Pricing Tiers
  • Qualifications and Expertise
  • Customer Data
  • Market Trends and Information 

Remember to optimize each section for length and conciseness. Depending on your industry and target market, a thorough sales proposal may be anywhere from two to twenty pages. Instead of focusing on length, work to ensure the proposal is not a word too long or a word too short.

Just like the content inside, a sales proposal’s design is also entirely unique. Some have graphically-designed cover pages, and some cut right to the chase with an introduction directly on the first page. 

How you design your sales proposal is entirely up to your team, the content you need to include, and the buyer’s preference. 

The sales proposal template below launches into the company background and history right on the cover page.

sales proposal template

This next one goes as far as putting price on the cover page .

sales proposal template

This one utilizes the cover page to display branding, making the sales proposal look like a legitimate book. 

sales proposal example

Below is a one-page proposal for sellers that need to be ultra-succinct.

sales proposal example

Finally, here’s one that offers a balance between visual impact and important information on the front page.

sales proposal template

There is no right or wrong way to create your sales proposal template. The important part is that your sales and marketing team align to design a document that is most likely to resonate with your target market.

There are three potential outcomes after you send your sales proposal:

  • The prospect responds and accepts your proposal
  • The prospect rejects your proposal
  • And the prospect doesn’t respond at all

If your proposal is accepted — fantastic! No need for any further action on your part, other than getting the prospect (now customer!) set up with your customer success team so that they can start the onboarding process. Don’t forget to occasionally check in with them for an added personal touch.

If your proposal is rejected — bummer. It’s frustrating to put a lot of effort into something like a sales proposal only to hear it missed the mark. It’s okay to feel disappointed, but try to channel that feeling into something productive . 

First, use your intuition and try to determine whether there’s room for negotiation . Skilled salespeople can usually tell if there’s still some opportunity, or if the door is closed for good.

If it’s the latter, it’s okay for sales reps to inquire what went awry. Many prospects will be happy to tell you (hopefully politely) why they opted out of the deal. Don’t use this information to be pushy, though. Instead, use it to further refine your lead generation /qualification strategies and your sales proposal.

If you receive no response from the prospect after sending your sales proposal, you need to follow up. As discussed earlier in this article, follow-ups are sometimes the only thing missing between a lost deal and one that’s easily won. Persistently follow up until you receive a definitive answer.

Do you have a process for writing sales proposals? What do you think makes yours successful? What components can you improve upon?

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sample business proposal letter for sales

How to Write a Proposal Letter for Any Use Case [+ Templates]

Whether you’re writing a business proposal, project quote, or sales pitch, you’re going to need a top-notch proposal letter.

This letter provides context to the recipient, sets the tone and style for the proposal, and encourages the recipient to review your complete proposal.

But…writing is hard work!

To make things easier, we’ve got a simple 5-step process to help you craft your letter.

Below, you’ll also find 3 unique templates with an example proposal letter for each.

Writing a proposal letter graphic

What is a proposal letter?

A proposal letter is designed to entice the recipient to read your proposal in its entirety. It can be formal or informal, and usually covers the problem statement, goals, proposed solution, and next steps. It might also include details about the project budget or timeline.

Cover letters are sent alongside all types of proposals, including:

Sales proposals

Business plans

Business partnership agreements

RFP responses

Project or service renewal proposals

Internal collaboration and project proposals

Grant proposals

Research proposals

Sponsorship proposals

Why you need a proposal letter

Here are important reasons why you shouldn’t skip the letter:

Set the tone - Your proposal letter will set the stage for the proposal. It can hint at the results the prospective client will receive or it could cover the RFP requirements that were met.

Provide context - A proposal letter provides context for why the proposal is being sent. This is useful whether the proposal was solicited or unsolicited because you give the reader a reason for being in their inbox.

Highlight key areas of the proposal - You can use the letter to surface any detail you want, be it a testimonial, average client result, low-price promotion, market opportunity, or whatever will excite your reader the most.

Encourage the recipient to read the proposal in full - At the end of the day, a great proposal letter should serve as a gateway. It gives enough information to convince the reader to give you their undivided attention and review the entire proposal.

5 steps for writing a proposal letter

Use these 5 simple steps to craft the perfect proposal cover letter.

For best results, you should write your proposal before you write the letter. This way, you’ll have already done your research on the potential project, client, or business idea.

1. Know your goals

Before you start writing, take a step back and really consider what you’re trying to achieve. Are you trying to get the attention of a prospective customer who you know will be a hard sell? Do you need to show the reader that you’ve adhered to strict guidelines that were outlined in a governmental RFP? Or, are you simply giving the person a heads-up that the proposal is ready for review?

Knowing your goals will ensure you make the right decisions in Steps 2, 3, and 4 below.

2. Determine the format and formality level

Next, it’s important to choose the right format and style for your letter.

In this digital world, written or printed proposal letters are very old-fashioned. You’re better off using proposal software , which allows you to store email templates, proposal templates, customize things as needed, automatically notify and remind recipients to sign your proposal, track views, and more.

As for style, make sure to write in your brand voice . The formality of your writing style should also match your industry and the recipient’s expectations.

In most business scenarios, the longer and more complex and more formal your proposal, the longer and more complex and more formal your proposal letter will be too.

3. Start with a template or example

The next step is to find a template or letter example that will help guide your writing process. This is especially helpful if you’re sending a proposal letter for the first time and aren’t sure of exactly what to include.

Below these steps, you’ll find 3 proposal letter templates for different use cases and an example letter for each.

Of course, you can also head over to Google images and search for the exact type of proposal letter you’re writing in order to find tons of examples.

4. Craft the letter

Now it’s time to write!

Most proposal letters should hit on all of these points (in order):

Greeting for the recipient

Statement of gratitude or excitement for sharing the proposal

The client or project problem and goals

Your proposed solution and key details

Why your company is a fit to help

Your signature

As you’re writing, do your best to match the style and tone you’ve chosen, but you can always tweak it to perfection as you edit.

5. Proofread before you send

The proposal letter is your first impression. Get it right, and there’s a good chance the recipient will read your proposal. Get it wrong, and they might never even open your proposal. This is why you shouldn’t rush. Proofread your proposal letter 2 - 3 times, and on different days if your deadline allows.

Now it’s onto the templates and proposal letter examples!

Proposal letter template #1 (Sales pitch)

While there are many different types of proposals, sales pitches are probably the most common type. Account managers or executives send proposals to prospective clients and customers in order to pitch services, software, and other solutions. Use this template to help you craft the perfect letter to go along with your proposal.

Template #1

[Your first and last name]

[Company or organization name]

[Recipient's name]

[Recipient's company]

[Hi or Dear (recipient’s first name),]

[Use the first sentence to share your gratitude and or excitement for the opportunity to submit a proposal.]

[Define the potential client’s core problem and goals in one to three sentences.]

[Describe your proposed solution and why you’ve chosen this approach in one to three sentences.]

[Use one sentence to clarify the price of the proposed solution, or if you prefer to keep the price out of the letter, list specific deliverables or timelines instead.]

[In one to two sentences, describe why your company is the best fit for implementing the solution or how you’ve completed similar projects.]

[Tell the prospective client the next steps to take, such as reading and signing the proposal.]

[Your sign-off and signature]

Jane Doe Ace Software Hi Alex, Thank you for the opportunity to share this proposal with you. Your small but mighty marketing team is struggling to release content quickly, given their limited capacity. Things are getting stuck in the review column for too long, and classic project management software means that your team is constantly searching for assets, copying and pasting content, and failing to meet campaign deadlines. Ace Software can help you achieve your goal of hitting your campaign targets and drastically improving your team’s productivity. I recommend our Premium subscription and our Platinum implementation add-on. With a one-time setup fee of $5,000 and an annual fee of $4,000, your team will be able to produce and release content more quickly—as if you had hired two marketing assistants. Ace Software has supercharged 320 content teams, delivering an average ROI of 600%. Please read through the proposal and sign off when you’re ready. Or, let me know if you have any questions on what’s included. We look forward to working with you! Jane Doe Account Executive Ace Software

Proposal letter template #2 (Project quote)

When submitting a proposal or quote for a large project , you’ll likely need to take a more formal approach with your proposal letter. This template and example are perfect if you’re responding to an RFP for a government agency or other organization.

Template #2

[Hi or Dear (recipient’s first and last name,)]

[In the first paragraph, clarify why you are submitting a proposal and to whom. Typically you will mention the entity that sent out an RFP and the title, topic, or number of the RFP.]

[Describe the core contents and requirements of the RFP in three to five sentences.]

[Describe the scope of services outlined in your proposal in three to five sentences.]

[Offer the proposed project price and timeline in one to two sentences.]

[Clarify who the recipient should contact for questions or requests for proposal revisions.]

Jane Doe Ace Construction July 13, 2023 Alex Ross, Senior Civil Engineer Anywhere, California Dear Mr. Alex Ross, Thank you for the opportunity to submit this proposal. Ace Construction is responding to the RFP for playground and park construction for Sunny Park requested by the City of Anywhere, California. The Sunny Park RFP requests submissions from contractors experienced in park construction, playground design and construction, hardscaping, and landscaping. The RFP requires an active CSLB license and compliance with the allotted budget. Our proposal is fully compliant with all aspects of the Sunny Park RFP. We are proposing the construction of three shaded picnic areas, two playgrounds for children of different ages (12 months to 4 years and 5 to 12 years), a playing field for a variety of informal family sports, hardscaping with locally-sourced materials, and landscaping featuring drought-tolerant plants. The estimated project price for all of the design and construction outlined in our proposal is $900,000, and we expect to deliver the completed project in three phases so that new park features are available for public use as soon as possible. Should you have any questions about the contents of this proposal, please contact me directly. Thank you for your consideration, Jane Doe Business Operations Manager, Ace Construction (555) 555-1234

Proposal letter template #3 (Business partnership)

When you’re writing a letter to present a proposal for a business partnership , the level of formality will depend a lot on the person or entity you’re pitching to, and how well you know them. Whether formal or informal, the following template will help you cover your bases.

Keep in mind that this template can be easily modified to fit internal project proposals and business plans.

Template #3

[Your first and last full name]

[Kickstart your proposal letter with a one-sentence description of why you’re excited about the potential of working with the other person or why you think they’ll be interested in the opportunity.]

[Describe the market opportunity, target audience, and competitive gap analysis in two to four sentences.]

[Describe how your company will compete to win in two to four sentences.]

[Describe the type of partnership you’re proposing in one sentence (general partnership, limited partnership, etc.)]

[Clarify the next steps you’d like the recipient to take, such as reading and signing the proposal or scheduling a call with you to go over any questions.]

Jane Doe Ace Startup Hi Alex, I’m so excited to send you this business partnership proposal, because I know this industry is right up your alley. With your experience and my audience, I believe we’ll be able to do great things together. The direct-to-consumer vegan frozen foods market is full of expensive products that cost $8 to $11 per serving and are consistently described as “not filling” in reviews. It’s no wonder: 400 calories isn’t enough for dinner. Based on my research, I believe that we can satisfy the needs (and stomachs) of busy vegans by providing quick-cook products with recipe options that can be easily combined with fresh ingredients on hand. This will reduce our packaging sizes, costs, and shipping costs, while making it easy for consumers to adjust the recipes to their own tastes and typical portion sizes. I propose a general partnership, where we invest equal amounts of time and money, and share the potential gains or losses equally as well. Please review this proposal in full, and let’s schedule a time next week to go over all of the details. Best, Jane Doe

Write with your unique brand voice and the appropriate formality. Encourage the recipient to read the proposal and clarify the next steps you want them to take. Get these things right, and you’ll close that proposal in no time.

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15+ Sales Proposal Examples & Templates

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Sales Proposal Examples

Sales proposal examples & templates, 1. sales proposal template, 2. product sales proposal, 3. restaurant sales proposal template, 4. sales training proposal template, 5. land sale proposal template, 6. free sales proposal letter template, 7. free product sales proposal letter, 8. free business sales proposal letter, 9. sales proposal example, 10. sample sales proposal template, 11. simple sales proposal example, 12. basic sales proposal example, 13. sales proposal in pdf, 14. sales grant proposal template, 15. printable sales proposal example, 16. sales coordinator proposal in pdf.

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65+ SAMPLE Sales Proposals in PDF | MS Word | Google Docs | Apple Pages

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Product Sales Proposal Template

Product Sales Proposal Template

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Product Sales Proposal Letter Template

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Simple Sales Proposal Template

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Advertising Sales Proposal Template

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Free Technology Sales Proposal Template

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Modern Sales Proposal Template

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Free Sample Sales Proposal Template

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Proposal Costs With Sales Configuration

Land SalProposal Template

Land Sale Proposal Template

Step 1: know the client’s problem., step 2: pinpoint the root cause of the problem and showcase your product or service as the solution, step 3: identify the expected outcomes and goals of your client, step 4: identify the most important outcome, step 5: identify the potential solutions, step 6: outline the probable results, step 7: show why the client should choose your product or service, how do you write an effective sales proposal, what is the purpose of a sales proposal, share this post on your network, you may also like these articles, 3+ sample film production proposal in pdf.

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  • Sample Proposals

FREE 9+ Sales Proposal Samples in PDF | MS Word | Excel

 sales proposal samples pdf word excel

Who uses a sales proposal? Sales proposals are used in business and are commonly used by sellers to offer to their goods and services to prospective buyers, especially those who belong to their target markets. It is like a sales pitch to convince customers to purchase a certain product. The difference is that a sales proposal is a formal document where the so-called sales pitch is put into writing and presented in an organized and professional manner. You need to be very effective and persuasive if you want your sales proposal to succeed. Here are different sample proposals that you may use to help you write a truly useful and effective sales proposal of your own.

Sales Proposal Samples

1. product sales proposal template, 2. sample sales proposal outline, 3. free product sales proposal form, 4. short and unsolicited sales proposal sample, 5. food product sales proposal template, 6. effective sales proposal template, 7. sample software sales proposal, 8. small business sales proposal sample, 9. advertising sales proposal sample, 10. sample hotel sales proposal.

product sales proposal template

Size: 34 KB

What is a product sales proposal ? It is a proposal created to suggest or introduce a new product in a particular market. The proposal provides details of the said product or products, which includes a description of its features, uses, and its target market. A product sales proposal template would be the perfect tool to use to create a well-written and comprehensive proposal that will showcase the product at hand. The proposal sample above is editable so you can easily and conveniently use it.

sample sales proposal outline

Size: 237 KB

Don’t know exactly how or where to start with your sales proposal? No worries because we have got you covered. All you actually need to do is view and read this sample sales proposal outline and you’ll learn everything that you need to know about sales proposal writing . As you can see, this sample outline is from the University of Arkansas so it’s guaranteed to be reliable and will surely help you come up with a useful sales proposal. For more references, you may also check out  basic proposal outline templates .

free product sales proposal form

Size: 125 KB

Free proposal forms and samples are abundant online. You just need to look for them in the right places. With the use of this blank sample, you’ll have all the freedom that you want when it comes to creating the appropriate and relevant content for your selected sales proposal. Another good things about this sample form is that there is only one page that you need to fill in so you don’t have to struggle with creating a long and dragging sales proposal.

short and unsolicited sales proposal sample

Size: 287 KB

A three-paged sales proposal is a pretty short proposal, but it might just be enough for certain products or services. This short and unsolicited sales proposal letter is sent to random customers even if they did not request for a proposal. That is why it s called unsolicited. The proposal is written in letter form and is proposing about the services offered by a certain shoe repair shop. You can read through this simple proposal sample so that you learn more about it.

food product sales proposal template

Size: 85 KB

Use this sample sales proposal template to quickly and easily create a sales proposal  for your food products. You can also use this proposal for other products, aside from food products by simply changing the title and the design of the template. You may even add your company name and logo to it to add a personal touch. Take advantage of this sample template and be able to create a simple and useful proposal.

effective sales proposal template

Size: 30 KB

How can one make an effective sales proposal? You need to be pretty convincing for your proposal to work, but you can also use this effective sales proposal template to make things easier. Well, it’s not called an effective sales proposal for no reason. Using this sample will help you come up with a concise sales proposal for prospective customers. Instructions and detailed descriptions of each part of the proposal is provided throughout the sample. With that you will be guided on how to write high-quality and relevant content.

sample software sales proposal

Size: 725 KB

You can create a neat software sales proposal just by using this sample as your guide. In this sample you will find the introduction of the proposal, the equipment selection details, the costs of the operation conducted, system costs, federal tax credit, tables, and charts and graphs that help represent data in a manner that can be easily understood. You should check out this sample so that you can learn more from it.

small business proposal sample

Size: 175 KB

This is a neat an well-written sample sales proposal that you will surely love. It consists of a total of 10 pages and includes a couple of links that you can refer to if you need help with certain things on your proposal. An explanation on what the proposal is about is provided on the very first part of the template. Here you will find a table of contents, the executive summary of the proposal, details on client operations, summary of costs, contract and terms, benefits, etc.

advertising sales proposal sample

Size: 12 KB

What can you do with this sample proposal? You can make a really good reference material out of this sample. The advertising sales proposal is meant for organizations who are seeking visibility and promote their products to visiting travel professionals. Here they provide a list of the marketing packages that they offer along with the product description and pricing. Important details are underlined and written in bold so that they can be easily identified. Make use of this sample now!

sample hotel sales proposal

Size: 68 KB

If you need assistance with writing a sales proposal for a hotel, then you can check out this sample. The sample uses a simple, almost generic layout that allows you to browse through the pages easily so that you can quickly find the details that you are looking for. View this sample to learn more.

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Business Proposal Letter Example (7 Effective Samples)

Want to write a proposal letter? Going through our business proposal letter example samples will help you in crafting a perfect business proposal letter.

A business proposal letter is a sales document is sent  in offering a products and services to a prospective client, and how they can benefit from using the services or products or partner with the company.

A business proposal letter is written:

  • To propose a partnership
  • To provide marketing services
  • To ask for sponsorship
  • To propose internal collaboration
  • To provide a solution in the form of a service or product

Business Proposal Example Samples

Business proposal letter example #1.

Dear Mr. Michael,

I am Timothy Johnson of Johnson Public Relations, and after having been involved in the area for a few decades, I understand the frustrations that you may face regularly. If you are like other marketing directors, you are very likely to face the continuing challenge of trying to determine how to find the best service to fill your needs for public relations. I have some information that you should find appealing.

As a premier PR firm, Johnson Inc. has been providing public relations services to companies like yours for more than 25 years. We thoroughly understand the needs of marketing firms in our locale and know how to provide the best services for your needs.

We are justifiably proud of our record of providing highly rated customer services, with an equally responsive 24-hour turnaround time on almost every request. With a dedicated team, we provide services to help you handle or manage situations of crisis, promote positive messages about your company, handle requests from the media and positively manage your reputation.

We have three customizable options that we would love to provide for you:

  • A Full Representation package: With this all-inclusive package, Johnson, Inc. would manage your company reputation, create positive publicity, teach your staff effective methods for handling the media and provide support for managing crises. We also provide encouraging internal PR support to help your staff be fully appreciative and supportive of your company mission.
  • A Comprehensive External Representation program: With this alternative, Johnson, Inc. provides only strong public-facing support. We will help you with the development of a crisis-management response plan and employ supportive methods to engage the media in providing positive coverage.
  • The Crisis Management and Control package: It is our sincere hope that no crises ever occur at your company, however, our experience shows that the most effective part of mitigation is to be prepared. We will help you to develop a full crisis management and response plan to help your company return to normal if something does go wrong.

I would love to meet with you and demonstrate how we can eliminate your public relations concerns. I can call you on Monday, March 17 to address your concerns and answer questions about the three options that we can offer we offer.

James Frank

Business proposal letter example #2

Dear Sir/Madam,

It was a pleasure talking to you on Friday about the issues you are facing in regards to staff recruitment and training. You described your desire to improve recruitment practices and establish tested results-oriented staff onboarding practices.

At Generic Recruitment Company, we have over twenty years of experience providing recruitment services to enterprises like the one you represent. Our team has specific experience in your particular field, having worked with Company A and Company B.

In this letter, I’d like to briefly describe how Generic Recruitment Company will provide a comprehensive solution for your problem, and the objectives we would achieve.

Our overall goal will be to reduce the total amount of resources – staff time and overall expenditure – spent on recruitment by XX% while maintaining current results. We will boost new staff productivity over the first XX months of employment by XX% by improving staff training processes.

There are a number of intermediary objectives we would meet to achieve this:

  • A review of current hiring and training practices.
  • Creation of testing infrastructure and formulation of viable KPIs.
  • A testing and implementation period to identify possible positive changes.
  • Longer-term analysis and optimization of new processes over several months.

Evaluation and reporting

You will receive a monthly report which will cover all of the important KPIs. Your main point-of-contact will be the team leader. Every quarter, you will be invited to attend a presentation explaining testing outcomes, positive changes, and general progress towards the project’s objectives.

As previously discussed, the approximate cost of the project is $10,000 paid in quarterly installments over the course of 12 months. This payment plan is, of course, flexible and open to discussion.

If you would like to go ahead with the project, please don’t hesitate to contact me. I have included my contact details below. If you are happy to get going straight away, simply sign below.

Business proposal letter example #3

Dear Mr. Kenneth Anthony,

 Good day!

On behalf of our company, I would like to thank you that you have chosen our company to present and propose to you our services.

After due consideration of your company’s current needs and plans, we have come up with a comprehensive proposal and plan which will best serve your interests. The terms of this proposal are perfectly tailored to fit your business context and needs. Rest assured that we will charge you with flexible and reasonable rates.

 If you have inquiries or concerns about the terms that we are offering, you can contact me.


 Micheal Edwards

HR Executive, XYZ Company

Business proposal letter example #4

Dear Ms. Smith,

If you’re like many other office managers, you’re tired of trying to figure out the best supplier for office printers. You just want someone who will give you what your company needs quickly, efficiently, and at a great price.

I’ve got good news for you.

Acme Printing has been making high-quality office printers for organizations just like yours for 15 years. We understand how frustrating it is when your supplier is disorganized, late, or hard to communicate with. We pride ourselves on our top-level customer service and a 36-hour turnaround time for all requests.

More than that, we provide a top-level product. Our printers help you avoid downtime, consistently produce high quality documents, and provide high-tech connectivity such as mobile printing and Wi-Fi with top-level security features. You can put your struggles with office printing behind you.

We have three options I’d like to discuss with you:

• Printmaster 6500. This option gives you exceptionally fast color printing with maximum image quality. You can print on a wide variety of materials, including banners up to 47 inches. This printer supports up to 15,000 pages per month.

• Printmaster 5000. This mid-level printer will give you top-level print quality, along with the high-level performance and reliability that are part of all Acme products. The Printmaster 5000 supports up to 10,000 pages per month and is best for work teams under 20 users.

• Printmaster 2000. This choice is perfect for smaller teams that don’t have space for a large printer. With the Printmaster 2000, you get a small machine that fits easily in any office. It supports up to 3,000 pages of high-quality printing per month.

I’d love to meet with you to show you how we can put an end to your problems with poor print quality and frequent breakdowns. I’ll give you a call on July 10 to answer your questions about the three options we offer.

John C. Rep

Account Manager

Acme Printing Company

Business proposal letter example #5

Dear Jane Esther,

We are more than happy to serve your company and would like to start our services as soon as possible.

 Your company is known for its best software in the market. However, we see that you are facing great challenges at the moment and would like to take this opportunity to form a partnership to aid you with your current situation. Such a partnership will bring huge benefits to both of us.

 You may find the enclosed legal documents regarding this offer attached to this email together with an introductory profile of our company for your perusal. You may revert back to us in 5 days.

Tiny Johnson

Manager, XYZ Company

Business proposal letter example #6

Dear Mr. Promoter,

If you’re like many other marketing directors, you’re tired of trying to figure out who can best fill your need for effective public relations. You just want someone who will give you the right service quickly, efficiently, and at a great price.

Johnson, Inc. has been providing public relations services for organizations just like yours for 25 years. We understand how frustrating it is when your public relations representative is disorganized, late, or hard to communicate with. We pride ourselves on our top-level customer service and a 24-hour turn-around time for all requests.

More than that, we provide top-level service. Our PR services help you handle crisis situations, spread positive messages about the zoo, and handle media requests. You can put your struggles with public relations behind you.

• Full Representation. With this comprehensive package, Johnson, Inc. would help you generate positive publicity, train your staff for media interviews, and be available for any crisis PR needs. This package also includes internal PR, to help your staff understand and buy in to your mission.

• External Representation. If you would rather have Johnson, Inc. provide only public-facing support, we can do that. We will help you develop a crisis response plan and encourage media to give you positive coverage.

• Crisis Management. We sincerely hope that no crisis befalls the Houston Zoo, but if it does, we can help. We’ll work with you to develop a full crisis response plan and help your organization get back on its feet if something goes wrong.

I’d love to meet with you to show you how we can put an end to your public relations concerns. I’ll give you a call on Tuesday, July 11 to answer your questions about the three options we offer.

 Tristan Johnson

Chief PR Strategist

Johnson PR, Inc.

Business proposal letter example #7

Dear Ms. Samantha Parker,

I am writing on behalf of Delta Corp.. We are a company known for providing high-quality services in the country. We would like to formally introduce our company and services to you.

 We have been in this business for 5 years and can proudly say that we have grown our client-base because of our relentless drive to meet the clients’ needs. We have offices spread all over major states in the country. We are also associated with several major companies across the country and overseas.

 It would be a pleasure to be associated with your company and provide services for your business. Please do not hesitate to contact us anytime for any queries. Thank you for your time and consideration.

 Martha Collins

Manager, Delta Corp.

Also read – Writing Effective Business Proposal Letter (7 Actionable Steps)

Those are effective business proposal example samples that that can help you in coming up with your own business proposal letter example to use.

Hope you found the business proposal letter example samples helpful?

Which sample do you find most effective for you?

Feel free to drop your comment below.

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Home » Job Tips » Career Advice » Business Proposal Letter with Sample & Template Guide

Business Proposal Letter with Sample & Template Guide

Business Proposal Letter

A business proposal letter is significantly important in the corporate world today. A substantial 70% of 3,640 venture capitalists consider a written business plan as an essential tool between organizations. Also, findings from a study conducted in Australia indicate a notable correlation between the possession of a formal business plan and elevated gross revenues.

Thus, the importance of a business plan can not be over-emphasized. This is why we have made a comprehensive guide on how to write a professional business plan to drive conversion.

Table of Contents

What is a Business Proposal Letter?

A business proposal is a letter that invites or suggests that two entities work together. It is a business letter with a convincing summary or cover letter for a business plan. Its objective is to quickly summarize the key points of your complete proposal. You can send a proposal letter to potential partners to present your firm’s offerings or as part of your answer to a client’s request for information about your business.

Types of Business Proposal Letter

There are 2 major types of business proposal:

  • Solicited Proposals: Solicited proposals are made only when an organization requests one. When an organization needs a particular service, it requests proposals from various entities that can render the desired service.
  • Unsolicited Business Proposals: An unsolicited business proposal permits individuals to send out proposals to potential customers and businesses without a demand or request for a proposal.

How to Write‌ a Business Proposal Letter?

The type of proposal you are drafting determines the structure of your letter. For instance, if it is a solicited proposal, it is important to understand the demand of the organization, do proper research, and, if possible, make inquiries from the organization so as to draft a proposal in line with the company’s objectives. 

If it is an unsolicited proposal, endeavor to write in accordance with the organization’s values in a clear and concise manner, letting them fully understand what you have to offer. Learn business analytics to advance your business’ potential. Below are practical steps to draft a business proposal letter:

1. Create a Heading

The first step to creating a proposal is drafting a heading, which should be on the top left side of your letter. A heading should have basic contact information, such as the name of the company, date, recipient name, and address. 

2. Write a Captivating Introduction

Your introduction should start with a formal greeting and an introduction based on the purpose of the proposal. An introduction should be tailored to the problem and the goal about to be achieved by starting with background information obtained from the client. This will make the client feel understood.

3. State the Reason for the Letter

This section should focus on the goals and relevancy of the proposal. Highlight reasons why they should work with you and mention your unique selling point.

4. Include CTAs (Calls to Action)

After stating your goals and how you tend to achieve them, you should specify what you want the receiver of the letter to do next. You may ask them to schedule a meeting, phone, or email you after they are done reading the letter. If they have no objections, it may be appropriate to add a contract and request their signature. Here is an example of a CTA:

Kindly read the letter closely and in case of any questions or requests to discuss the business plan in more depth, feel free to schedule a meeting via my email.

5. Conclude the Letter

End your conclusion with a friendly note. It should consist of a two to three-sentence paragraph highlighting your gratitude and desire to work with the prospective clients. This paragraph should be signed off with a name, an email, and a regard, as shown below:

Harry Styles.

Business Proposal Sample Letter

You can learn the method of crafting a professional proposal letter from the samples below:

Example 1: Business Proposal Sample for PR Solutions

Here is a sample that proposes collaboration with a public relations company.

Example 2: Business Proposal Sample for Sponsorship Proposal

Here is a sample proposal for requesting sponsorship for an annual community empowerment event.

Example 3: Business Proposal Sample Invitation 

Here is a sample proposal invitation to join a community workshop on sustainable living.

Example 4: Business Proposal Sample for Partnership 

Here is a business proposal sample requesting a partnership: 

 Tips for Writing an Effective Business Proposal Letter

Here are effective tips for writing a business proposal letter:

  • Make an Outline: Crafting an outline enables you to have a clearer picture of your goal. You need to have some understanding of your goals in order to draft a meaningful, successful business proposal. To write an effective business proposal, start by creating an overview of the main sections of your business proposal as well as the relevant information you want to include before you start writing. You’ll be able to write more clearly and stay focused if you do this.
  • Simplicity: The ideal length for a business proposal is not defined. Yours should be as long as necessary to cover the purpose you wish to cover. However, it is important to prioritize quality over quantity. Avoid using too much business jargon and keep your words short and straightforward. You want whoever reads your proposal to understand it. Be clear and avoid being overly creative.
  • Proofread and Cross-check: After drafting your proposal, proofread it and check for grammatical errors. A professional proposal should be accurate and concise, making sure it is as professional as possible while meeting the requirements and needs of prospective clients.
  • Add Quantitative and Qualitative Data: With your company proposal letter, your aim should be to stand out from the crowd by evoking the prospect’s curiosity. One of the best ways to achieve this is to include real, quantifiable data that helps stress the value of your company . To highlight your advantages, think about using interesting, relevant facts. This might lend confidence to your argument and show your credibility. It also helps to use visuals like charts and graphs to support your argument.
  • Add Credibility: Adding proof, such as previous jobs, references, and media handles to showcase your job will enhance your credibility in the sight of your clients. This proof and data will propel them to want to reach out to you.
  • Go Above Expectations: When crafting a proposal, consider using document file formats such as PDF and also incorporating multimedia components. This practice not only elevates the proposal’s overall experience but also lends a sense of richness to the document, effectively capturing and retaining the reader’s attention.
  • Be Clear on the Terms and Conditions: A professional business proposal possesses full details on how long a project will take and the accepted medium and timeframe of payment. However, this is only valid when a client has accepted a proposal.
  • Add a prompt and a Space for Signing: At the end of a proposal, there should be a prompt urging the clients to take desired actions and space for signing if the prospective client has agreed to your terms and conditions.

Business proposal letters are what make it possible for corporate organizations to collaborate on a project with precise objectives and a set timeframe. Proposals serve as a means of communication between businesses and potential customers. Therefore, understanding how to create a proposal is crucial to getting contracts and convincing potential clients to work with you.

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sample business proposal letter for sales

Shailja Kaushik has been an Editor with Internshala since March 2023. She loves creative writing and experimenting with different forms of writing. She has explored different genres by working with journals and radio stations. She has also published her poems and nano tales in various anthologies. She graduated at the top of her class with Bachelor's in English and recently completed her Master's in English from the University of Delhi. Her experiments with writing continue on her literary blog.

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  1. How to write business proposal 10x faster

  2. Business Proposal

  3. 6 Proven Tips to Create the Best Business Proposal

  4. Webinar: Proposal Writing for Small Businesses


  6. how to write Business Plan in detail/ ቢዝነስ ፕላን አጻጻፍ


  1. How to write a killer sales proposal (examples and best ...

    Last updated August 16, 2023 Sales proposals Sales strategy Everyone loves an elevator pitch. A couple of snappy lines, a few enticing key words, and people are ready to set up a meeting to discuss your shiny new product.

  2. How to Write a Business Proposal [Examples + Template]

    Here's an example of what a business proposal template looks like when done right: 2. Explain your "why" with an executive summary. The executive summary details exactly why you're sending the proposal and why your solution is the best for the prospective client. Specificity is key here.

  3. How to Write a Proposal Letter (w/ Examples)

    May 21, 2019 Writing a proposal letter might seem simple. You need to introduce yourself, write a few details about the project, and provide a price for your services, right? If you're taking an approach similar to the one just described, you're likely losing out on sales and customers.

  4. How to write a sales proposal and win clients

    Used 6035 times Legally reviewed by Josh Gillespie Use this template How to format a winning sales proposal The way you format your proposal will have a big impact on the end result. We'll go more in-depth further into the article; for now, let's get a quick view of what a winning proposal should look like with respect to layout.

  5. How To Write a Sales Proposal in 5 Steps (With Template)

    How To Write a Sales Proposal in 5 Steps (With Template) Indeed Editorial Team Updated July 19, 2023 Knowing how to write an effective sales proposal is an essential skill for sales professionals. A sales proposal communicates the value of your business's products and services to potential buyers.

  6. How To Write a Business Proposal Letter (With Examples)

    1. Create a business header Write your contact information at the top of the letter followed by the date. Then add the contact information of the recipient. If you're sending an email proposal, you'll use a subject line with your name and general purpose instead of a business header. 2. Address the recipient properly

  7. How To Write a Business Proposal Letter (With Template)

    Updated June 30, 2022 A business proposal letter is a vital document for establishing cooperation between your business and prospective clients and investors. The letter helps you sell your offerings to potential customers and outline how your company can solve their business challenges.

  8. Fully Customisable Sales Proposal Templates (Free Samples & PDFs)

    Templates Proposals Sales proposals PandaDoc offers a range of proven sales proposal templates, including a standard multi-purpose template and a pared-down "mini proposal". Alternatively, opt for dedicated templates for software, SaaS, or physical products. All PandaDoc templates are based on research and testing. Accounting & tax

  9. Crafting Irresistible Sales Proposals and Winning Deals

    You may also want to look at the proposals you wrote for these top clients. While you shouldn't use the same proposal word for word, a template based on them can provide a good starting point. 3. Include your unique selling proposition. A unique selling proposition (USP) is what makes your business stand out.

  10. How to Write a Business Proposal (+ Examples & FREE Templates)

    By Aditya Sheth, May 25, 2023 The great Mark Cuban once said, "Sales cure all." If a business doesn't sell, it doesn't make money and by extension the business fails. That's why you need to write business proposals. A well-written business proposal can often mean the difference between winning or losing a prospective client.

  11. How to Write Professional Proposal Letter for Your Business ...

    Follow these steps to write a proposal letter: Research your potential client and their pain point, choose a proposal letter template, insert your company details and personalize your introduction. Share your achievements and testimonials, customize your solution to fit their needs, add a clear call to action and end with a salutation.

  12. How to Write a Perfect Proposal Letter: Step-by-Step (Examples)

    Part 5 How to Write a Business Proposal Letter (Example) When writing a business proposal letter, your goal is to present your ideas or services in a way that's compelling and clear. Business proposal letters can be sent to potential clients, partners, or investors. Here are some tips for writing an effective business proposal letter:

  13. How to Write a Business Proposal Letter (+ Template)

    If you prefer a gentler approach, use the CTA in our template: Call-to-action template example. 5. End With a Friendly Outro & Signature. Your outro should be 1-2 sentences expressing confidence in your proposal while also thanking the prospect for considering you as a potential partner, supplier, or vendor.

  14. How to Write a Winning Sales Proposal [Templates + Examples]

    A sales proposal is a structured, formalized document that sales reps use during the sales cycle that demonstrates to the buyer: A deep understanding of their pain points, and how your solution will solve them. The value and potential ROI of the offer. Costs, fees, and other terms related to the offer.

  15. How to Write a Proposal Letter for Any Use Case [+ Templates]

    Proposal letter template #1 (Sales pitch) ... Proposal letter template #3 (Business partnership) When you're writing a letter to present a proposal for a business partnership, the level of formality will depend a lot on the person or entity you're pitching to, and how well you know them. Whether formal or informal, the following template ...

  16. Sales Proposal Examples

    1. Sales Proposal Template 2. Product Sales Proposal This article contains 15+ sales proposal examples and templates. If you are a sales rep and you need to generate a professional sales proposal to pitch for a new product or service, just choose one of these templates. Sales Proposal Examples & Templates 1. Sales Proposal Template Details

  17. FREE 9+ Sample Sales Proposal Letter Templates in PDF

    FREE 9+ Sample Sales Proposal Letter Templates in PDF | MS Word If you are a sales representative and your company has a new and innovative product to offer, using a sales proposal letter can help you out in getting new clients as well as retaining your previous clients.

  18. 65+ SAMPLE Sales Proposals in PDF

    A sales proposal is a written document that presents what your product or service can offer to your clients. It highlights how your client's business can benefit from your product or service. In a nutshell, it is a sales pitch that tells the client what you can do for them, and what they can get from availing of your product or service.

  19. FREE 9+ Sales Proposal Samples in PDF

    File Format. PDF. Size: 287 KB. Download. A three-paged sales proposal is a pretty short proposal, but it might just be enough for certain products or services. This short and unsolicited sales proposal letter is sent to random customers even if they did not request for a proposal. That is why it s called unsolicited.

  20. Business Proposal Letter Example (7 Effective Samples)

    James Frank Business proposal letter example #2 Dear Sir/Madam, It was a pleasure talking to you on Friday about the issues you are facing in regards to staff recruitment and training. You described your desire to improve recruitment practices and establish tested results-oriented staff onboarding practices.

  21. Business Proposal Letter: Meaning, Types, Tips and Samples

    4. Include CTAs (Calls to Action) 5. Conclude the Letter. Business Proposal Sample Letter. Example 1: Business Proposal Sample for PR Solutions. Example 2: Business Proposal Sample for Sponsorship Proposal. Example 3: Business Proposal Sample Invitation. Example 4: Business Proposal Sample for Partnership.

  22. Example Proposal Letters

    A proposal letter is an style of business letter that would be used to introduce someone until your ideas. For sample, it could be a marketing dear promoting ...

  23. How to Write a Sales Proposal Letter? Sample & Example

    Sep 21, 2020 - Freely 6+ Try Sales Proposal Letter Templates In Pdf | Ml Word with viewed to Marketing Business Proposal Original We propose ______(your product) at very reasonable rates. Dieser will help you a lot in your venture.