Sample Fresh Fruit Juice Production Business Plan Template

Agro-allied industries/businesses like juice production are massive.

There is a huge market for juice products. If you have considered venturing into this line of business, you will find this fresh fruit juice production business plan useful.

We have stripped it of all complications to enable you to follow its simplified structure. This allows you to have a workable and practical plan in setting your fruit business in motion.

As a new fresh fruit juice business, you can choose to do one of two things; first, you may either choose to focus on producing specific types of juices with a restricted number of fruits or you can go all out. “All out” as used in this sense means including all types of fruits in your juice production.

Here is a sample business plan for starting a fresh fruit juice production company.

Starting a Fresh Juice Company

I will be discussing with you in this post how you can start afresh juice business and make good money in the long term. The making of fresh juice is a very lucrative business that any entrepreneur that wants to venture into the food industry needs to consider.

Many people love to drink fresh fruit juice that flavor and other preservatives have not been added because of its mineral and vitamins and the health benefits it gives to the body.


I just want to take every iota of doubt you may be having in your mind to share with you why I know and not just think to start a cold press juice business is a good business opportunity for any serious entrepreneur:

  • The Demand is High

The consumption of fresh juice in different ways and form is very in the fruit juice food market. It is a widely accepted drink in many homes as they even use it to entertain their visitors. People use it in celebrating birthdays, anniversary, wedding ceremonies and many occasions.

Doctors will always advise people that they should take fresh juice if they must stay healthy. It is also one of the drinks prescribed by doctors if you are wanting to bring something for a sick patient in the hospital.

Also, fresh juice is highly consumed by both alcohol and non-alcoholic drinkers. This makes the product highly needed.

  • For the nutritional Benefits

Ailments such as cold can be treated by drinking fresh juice in its natural form. The awareness and concern of what these artificial juices are doing in our bodies are now of great concern and causing a shift in the way people drink the juice.

Sales of fizzy drinks are going down and sales of fresh juice are going sky high. This is making fizzy drinks manufacturers consider branching into fresh juice business .

  • Raw Materials Are Readily Available

Fresh fruit can be cultivated in good loamy soil and you either buy or get a plot of land for lease and plant these fruits for your business purpose. Various fruits like Pawpaw, Mango, Orange, Pineapple, Watermelon can be grown with low capital. They are also sold in the market too if you want to get them directly.

Without further ado, let’s jump straight to business;


For those that have ventured into the juice bar business , they by now have juiced lots of profit into their bank account.

Here are what you need to do to join the club:

A Plan of Action

No business will thrive without definite action plans geared towards growth. Hence, your business plan becomes invaluable towards achieving growth. Some of the vital areas a plan should include are an analysis of your possible competition, partnerships (such as those with vendors), a three-year profit projection, operational or running costs for a time duration until the business stabilizes.

By expanding on these areas of your business, you can set forth a plan that is workable and implementable. Also, your business goals are easily achieved once there is a well laid out plan on how to achieve them.

A good plan should include 5 years’ operating expenses and projected income. You can search for samples if you don’t have any idea of what should entail inside a business plan.

If you can get any samples, you can go to freelancing sites to hire someone or better still a business consultant to create one for you. Your startup plan must not be a dictionary size; a maximum of the 5-page well-written plan will serve both for getting loans or winning angel investors.

  • Study Successful Fruit Juice Production Business

By learning from the best, you can become the best. For you not to run into confusion on your journey to starting afresh juice business, you need to go and study successful fresh juice business and analyze their products and their marketing strategies.

Analyze their top-selling products and their target market. Also, study their marketing strategies on how they reach out to their customers and their packaging.

  • Choosing your Fresh Fruit Juice Niche

All fresh fruit juice production falls under a niche. You need to choose which niche best suites your expertise as well as the needs of your target market. Termed as the “new-age beverages,” fresh fruit juice niches include juice smoothies, energy juices, organic juices, and bottled juices.

Fresh fruit juice production comes with innovations especially in flavor blends, functional benefits, calories as well as different levels of sweetness. With these, you should be able to classify your fresh fruit juice business.

  • Purchasing the Right Equipment

Equipment is an important part of running a successful fresh fruit juice business. So, what is this equipment?

They include sugarcane juicers, citrus juicers, vegetable and fruit juices, mixers, commercial blenders, and the CP-150 Cold Press juicers. Others include ice machines, refrigerators and coolers, prep tools (such as knives, portion scales, measuring cups, cutting boards, and peelers, etc) and sinks.

These are some of the basic tools necessary for starting a fresh fruit juice production business. The specific types of equipment required to depend on your preferred niche.

  • Adhering to Regulatory Standards

This is a very important consideration when setting up a fresh fruit juice business. Depending on where your business is located, each state has its regulations regarding the sale of juice. This covers the production and sale of locally made (raw juice) juice as well as production for wholesale.

Different regulations apply to both. In any case, contacting your state’s health agency or department is the best way of knowing what is required.

  • Suppliers and Distributors are Important

This is an important part of your fresh fruit juice business you do not want to overlook. These form the fulcrum over which your business rotates. Every fresh fruit juice production business depends on these two. Your suppliers are those who provide you with a steady supply of fruits and vegetables. These are essential to the survival of any fresh fruit juice business.

If cultivating a fruit farm will be too much for you in terms of capital and managing the farm and workers, you can go find a trusted vendor for supply. Find a vendor close to you so you can save on transportation.

On the other hand are the distributors. If you are a raw juice seller, this will not be very much relevant to your business. This is because you are making and selling your fresh fruit juice directly to your customers.

However, for fresh fruit juice production businesses with wholesale operations, distributors are very vital to its success. These include vendors and retailers who purchase from you to sell to end consumers.

  • Create your Recipes for your Fresh Juice Business

To beat the competition in the fresh juice business niche, you have to come up with your recipes and flavor that is not common in grocery stores. A distinctive menu on your juice can give customers reasons to want to patronize your business. You won’t be in business for long if your fresh juice tastes normal like every other brand’s fresh juice.

  • Location and Marketing your Fresh Juice Business

Fresh fruit juice production businesses thrive on both location and marketing. You may want to take these two seriously as the success of your business rests on them. By location, we mean selecting an area with the highest number of possible clients. People who are health conscious are likely to form a bulk of your clients.

When looking for a good location for your fresh juice business, you need to consider nearness to raw materials as well as nearness to your target market. You can go for a roadside stand or flea markets.

You can alternatively bottle your fresh juice and sell them wholesale to restaurants, fitness centers, café, and grocery stores. This is just a business idea you can think about.

Therefore your business should be close to busy areas such as sports arenas, beaches, health clubs, gyms, hotels, and airports. This is likely to impact positively on sales.

While producing quality juices, you also need to get the word out. Marketing is the process through which this is achieved. By starting a loyalty program, you can reward patronage with attractive discounts for subsequent purchases/orders made.

Advertise your business using flyers, billboards and television and radio commercials so families can know your business exists and may want to give it a try. You use different promotional strategies like sponsoring a fitness day or fair.

Using social media networks should also be part of your marketing strategies to pull in traffic to your website. Your market is huge so, try to make sure your message travels far.

  • Buying a Franchise

If you feel you have little patience for starting afresh juice production business from scratch, then buying a franchise may be the best option. As a franchise owner, you are given basic training on how to successfully run a profitable business. This eliminates the learning curve involved and enhances your chances of growing the business.

  • Know What Your Customers Need

Most times it is tempting to assume you know the needs of your customers. However, this is not true. Customer preferences can change. It is necessary to know the fresh fruit juice products that attract the most patronage. Doing a little research into customer preferences will help a lot.

This fresh fruit juice production business plan sample has provided a lot of helpful tips for the beginner. You can follow these ideas to set up a thriving fresh fruit juice business. No business will succeed without a definite plan of action. Its detailed and diligent implementation greatly enhances your chances of success as well.


This plan contains different sections that are important to how successful your juice business becomes.

However, it is important to sound a note of caution here; a sound business plan in itself does not result in a good business. Active and diligent implementation is necessary for real progress. And now, our fresh juice business plan sample;

  • Executive Summary

Fruity Life LLC is a fresh juice business that will be located in Baltimore’s Inner Harbor area. We intend to expand to new locations with the ultimate aim of becoming a national brand in the not-so-distant future. We will provide an assortment of chilled fruit juice such as mango , orange, apple, etc to a wide range of clientele that will consist of adults, teenagers, and children.

Fruity Life is owned and managed by Rene Mathews. She has worked in the food services industry and has committed substantial time and effort in its growth. We understand that there are several fruit juice businesses spread across Baltimore. We will not just make the numbers but are out to ensure we create a well-known brand known for quality juice products.

  • Products and Services

Anyone can get some fruits and blend them into juice. However, we at Fruity Life LLC take the art of fruit juice making to a whole new level. We prepare a variety of fruit juice products with our special recipes. These include several toppings as well as the provision of consultancy services for persons with interest in this line of business.

All our products will be freshly sourced and stored. Our equipment will provide the perfect conditions in helping us produce fresh and delicious fruit juice.

  • Vision Statement

Although our business is new, our workforce is not. Our highly experienced and skilled workforce will all ensure we establish one of the top 5 fruit businesses in Baltimore. We also have a national projection of becoming a major player on the national stage. This is an achievable goal we intend to realize within a decade from the start of operations.

  • Mission Statement

Growth is an important part of our operations. To achieve this, we will be adopting the franchise model of operation within 3 years from the time of commencement. The sale of our franchises will be nationwide. We are not only interested in expansion but also providing quality fruit juice products to our happy customers.

  • SWOT Analysis

Different factors will contribute to the stability of our business. We have carried out a SWOT assessment to identify our areas of strength and weakness as a business. This is to enable us to focus our energy on building a solid business while knowing and limiting our risk exposure. The following are findings from this assessment;

The experience of our founder Rene Mathews in the food services sector is a strong point for us. As a food scientist, she has a deeper understanding of how the industry works as well as what combinations are most healthy for customers.

We are starting with state-of-the-art equipment.

This will ensure that all types of fresh fruit juices are easily made.

The fruit juice industry is one that has seen a lot of entrants lately. Among the participants are major and stronger businesses with regional and national coverage. This presents us with formidable competitions.

However, we are not overwhelmed by this fact. We will exploit our areas of strength to establish a growing business that will eventually break into the top tier.

  • Opportunities

A lot of people take fresh fruit juice. Many do so due to its health benefits while others take them for a treat. Whatever the reasons are, the fact remains that there is a huge demand for fresh fruit juice products. We are poised to meet this demand by positioning ourselves as strategic players by developing new recipes.

Aggressive competition is a threat we may likely face. This may involve sharp practices that may arise from competing businesses. Economic recession is also a likely threat we may face. This does not happen frequently but still presents a threat to our business.

  • Target Market

The target market for our fresh juice business is wide. Almost everyone loves to have some fresh juice. This is a good thing for us as there is a big market for our products. These will be sold to tourists, students, sportsmen, and women, etc.

In short, these will be sold to both young and old.

  • Competitive Advantage

There is a tight competition in the fresh fruit industry. However, this does not mean that there are not opportunities to be taken advantage of. We have concluded arrangements with suppliers of fresh fruits to supply fresh and affordable products. These are discounted to allow us to get a fair profit margin.

Also, our group of highly experienced workforce will bring their knowledge and experience to bear on the job. This is of utmost importance to the success of our business.

  • Sales Projection

Our projected sales over 3 years have revealed great potentials. Current realities in the industry have been used at arriving at these figures. These are summarized in the chart below;

  • First Financial Year $200,000.00
  • Second Financial Year $350,000.00
  • Third Financial Year $780,000.00
  • Marketing Strategies

To spread word about our services and increase the visibility of our business, we will undertake a series of marketing campaigns that will include the listing of our business on yellow pages, the use of social media, encouraging word of mouth marketing among our satisfied clients, engaging in periodic roadshows as well as the distribution of handbills.

This is our fresh fruit juice business plan sample. It seeks to provide a guide for new entrepreneurs who will like to start their fresh juice businesses.

GUIDE: Franchising Tropical Smoothie Cafe

All you need to do is to follow the general pattern by using this as a template. You should not rush the process and should take the time to conduct a proper feasibility study. This enables you to only make use of accurate data.

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Writing a business plan for a small juice company

Table of Contents

Describing your business

Unique selling point, finding your audience, market research, customer profiles, swot analysis, opportunities, assuring health and safety standards, providing financial projections, countingup is the perfect ingredient for healthy finances.

Before turning your passion for fruits into a successful juice company, it may helpful to consider putting together a business plan . Having one let’s you seek funding opportunities from potential investors or approach a bank for a loan. A plan in place also allows you to compare your performance in the future with what you expected initially.

To give you the relevant information you need in your business plan for a juice company, this guide covers:

  • SWOT analysis for the company

The first section of your business plan should be used to explain what your company does. There are two main points to consider including: your unique selling point and your brand.

Your USP (unique selling point) is the reason that customers would choose to buy juice from you instead of another business. Whatever makes your product different (your flavours, ingredients or process, for example), describe it in your plan. 

When writing your business, you should also explain and display your branding . The brand should provide your business with an identity of its own. You will likely want to build loyalty from your customers for your juice company. Having a solid brand is a great way to do that.

Branding covers a few areas for your business. The name of your company, logo, fonts, colour scheme and tone of voice can all be outlined in your brand guidelines . Putting together guidelines shows potential investors the ability of the company to market itself.

Another essential section to put into your business plan is to explain who your company is going to target. To find out who would be best to target, you want to complete market research and then use a customer profile to describe them.

By carrying out market research for your business, you gain more of an understanding of the people who you would like to buy juice from you. You may have a broad or narrow audience for your product, but without research, you could miss out on critical insights that would help your brand.

To carry out the research, you can either look for first-hand knowledge by speaking directly to audiences (for example interview people and ask them how they would respond to your company) or second-hand from looking into potential competitors to see who they target (for example check other juice brands’ social media platforms and judge who is likely to use them).

Putting together customer profiles (sometimes called customer avatars) helps define your target audience in a way that is easy to imagine. This will help explain who they are in your plan and give you some insight into your future marketing. You will think about the best channels to use based on your profiles.

To put together a customer profile, detail a hypothetical person based on your market research. Write a summary about their lifestyles, including details like their name, age, location and occupation.

Your business plan needs to convince investors or lenders that your company will succeed. Using a SWOT analysis that focuses on your strengths, weaknesses, threats, and opportunities can show that you have considered every area of your venture.

Explaining why your business should succeed provides some key points to highlight as your strengths. You may have previous experience selling juice at a stall before you set up the company, for example.

Detailing the weaknesses of your business gives the impression that you are realistic and proactive towards improvements. Mention areas you may be unfamiliar with and why you would do to overcome that. For example, if you have little experience in finance say that you plan to use an accounting tool like Countingup to make it easier.

There will likely be potential opportunities for your business to take advantage of in the future. Mentioning these in your plan shows that you are enterprising. For example, with more people working from home in 2022, you plan to trial a delivery service later in the year.

There is a likelihood of possible threats for any business that you would have to overcome. You can also mention what you will avoid or handle that situation by identifying some. For example, if the costs of getting imported fruits rise, you would bring out a new locally sourced line of juices for which you could possibly charge a higher price.

To reassure potential investors that you will meet health and safety standards, you could detail the plans you have in place following UK Government guidelines .

You should mention what your plans are for:

  • Handling your drinks
  • Preparing drinks
  • How drinks will be stored
  • Keeping the facilities clean

You can also mention other measures you intend to take to ensure that customers are safe to consume your drinks. For example, by clearly labelling all of the ingredients in each juice so that if someone has an allergy to something, they can avoid it.

Many investors and lenders will look closely at the financial information you put in your business plan. As a result, it would be helpful to include your estimated sales for the following month, quarter or year.

To display your projected sales, consider using a sales forecast . Through your market research, you may find information on how many customers other juice companies have a month. 

Estimate the number of customers to expect. Then, by multiplying this figure by the prices you intend to charge for drinks, it should leave you with a forecast for the amount of money you expect to see from sales.

To make sure that your juice company can provide financial projections in your plan, it would be useful to set up a separate account and use accounting software.

Countingup is the business current account with built-in accounting software that allows you to manage your financial data in one place. It includes expense categorisation which will automatically put relevant costs together, helpful for keeping finances organised.

When comparing your business performance with your plan later on, Countingup also provides business reports which give you all the information that you need to know. Seamless, simple and straightforward!

Start your three-month free trial today.  Find out more here .


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write a business proposal on fruit juice production

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A Sample Fruit Juice Shop Business Plan Template

A fruit juice shop is a small, informal restaurant where fruit juice and in most cases, smoothies are made and served to customers. Fruit juice is ideally 100 percent pure juice made from the flesh of fresh fruit or from whole fruit, depending on the type used. It is not permitted to add sugars, sweeteners, preservatives, flavorings, or colorings to fruit juice.

The most recent report available online shows that the number of businesses in the juice and fruit juice bar sector in the United States was 5,124 in 2020, down from the previous year’s total of 5,224. in 2023, employment in this sector was forecast to reach 5,255.

There are 5,373 Juice & Fruit juice businesses in the US as of 2022, an increase of 1.9% from 2022. The global fruit juice and smoothies market is projected to register a CAGR of 7.2% during the forecast period, 2020 – 2025. The rising health consciousness among consumers and increasing demand for convenience and value are driving the demand for fruit juice and smoothies.

Steps on How to Write a Fruit Juice Shop Business Plan

Table of Content

Executive Summary

Company profile, swot analysis, marketing plan, sales and distribution plan, operational plan, financial plan, financial projection, growth plan.

Fruit Solutions® Fruit Juice Shop, Inc. is an American-based and licensed fruit juice business that will major in preparing and serving different flavors and types of fresh fruit juices from a standard fruit juice shop. Our fruit juice shop will be located in a centrally located shop facility in the heart of West Sacramento, California.

At Fruit Solutions® Fruit Juice Shop, Inc., we produce our fruit juice with only the finest and freshest fruits. We take great care and pride in all of the fruit juice we make. Daniel Thomas is the founder and CEO of Fruit Solutions® Fruit Juice Shop, Inc.

a. Our Products and Services

Fruit Solutions® Fruit Juice Shop, Inc. will be involved in the production and sale of;

  • Different types and flavors of fresh fruit juice.
  • Different types and flavors of smoothies

b. Nature of the Business

Our fruit juice shop will operate the business-to-consumer model.

c. The Industry

Fruit Solutions® Fruit Juice Shop, Inc. will operate in the fruit juice and smoothies industry.

d. Mission Statement

Our mission is to establish a world-class fruit juice business that will sell franchises all across the United States of America and other countries of the world. We want to become a household name when it comes to fruit juice production.

e. Vision Statement

Our vision is to establish a fruit juice shop that will become the number one choice for both residents and tourists in our locations.

f. Our Tagline (Slogan)

Fruit Solutions® Fruit Juice Shop, Inc. – Mouth Watering Fresh and Healthy Fruit Juice!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Fruit Solutions® Fruit Juice Shop, Inc. will be formed as a Limited Liability Company (LLP).

h. Our Organizational Structure

  • Chief Executive Officer (Owner)
  • Shop Manager
  • Juice Makers and Servers
  • Security Guard

i. Ownership/Shareholder Structure and Board Members

  • Daniel Thomas (Owner and Chairman / Chief Executive Officer) 52 Percent Shares
  • Sydney Martins (Board Member) 18 Percent Shares
  • Tobi Jones (Board Member) 10 Percent Shares
  • Carson Bright (Board Member) 10 Percent Shares
  • Isabella Leviton (Board Member and Sectary) 10 Percent Shares.

a. Strength

  • Ideal location for a fruit juice business
  • Highly experienced and qualified employees and management
  • Access to finance from business partners
  • Access to varieties of fresh organic and inorganic fruits
  • Excellent customer testimonials.
  • A reliable and efficient method of preparing fresh fruit juice.

b. Weakness

  • Financial Constraints
  • A new business that will be competing with well-established fruit juice businesses
  • Inability to retain our highly experienced and qualified employees longer than we want

c. Opportunities

  • A rise in the number of people who want to live healthier lives
  • Online market, new services, new technology, and of course the opening of new markets
  • Increase in the number of families migrating to West Sacramento.

i. How Big is the Industry?

The fruit juice industry in the United States is estimated at US$5.5 Billion.

ii. Is the Industry Growing or Declining?

The fruit juice line of business is growing. Currently, the rising health consciousness among consumers and increasing demand for convenience and value are driving the demand for fruit juice and smoothies.

iii. What are the Future Trends in the Industry

The future trends when it comes to the fruit juice business will revolve around technology. The software can predict what customers want from a fruit juice shop, online stores, deliveries et al.

iv. Are There Existing Niches in the Industry? If YES, List them

Yes, there are existing niches when it comes to fruit juice bars, and here are some of them;

  • Brick and mortar fruit juice bar (sit-down fruit juice bar)
  • Drive through fruit juice bar
  • Kiosk fruit juice bar
  • The Grab-and-Go fruit juice bar
  • Mobile fruit juice bar (fruit juice carts or fruit juice trucks).

v. Can You Sell a Franchise of your Business in the Future?

Fruit Solutions® Fruit Juice Shop, Inc. has plans to sell franchises in the nearest future and we will target major cities with thriving fruit juice and smoothie markets in the United States of America.

  • The arrival of a new fruit juice shop within our market space
  • Unfavorable government policy and regulations.
  • Steady wage expenses
  • Economic uncertainty
  • Liability problems
  • The U.S. Food and Drug Administration (FDA) could change its regulatory status and decide to enforce strict regulations that can strangulate new businesses like ours.

i. Who are the Major Competitors?

  • Beverly Hills Juice, Beverly Hills
  • Glow Bio, Los Angeles
  • Pressed Juicery, Southern California
  • Thrive Juicery, San Francisco
  • Juice Shop, San Francisco
  • BluePrint Cleanse, New York City
  • Juice Press, New York City
  • Melvin’s Juice Box, New York City
  • Jugos, Boston
  • Peeled Juice Bar
  • Drought, Detroit
  • Purée Juice Bar, Washington, D.C.
  • JugoFresh, Miami
  • Juice Nashville, Nashville
  • Dtox Juice, Atlanta
  • JuiceLand, Austin
  • Juicd Life, Phoenix
  • Sip, Portland, Oregon
  • Evolution Fresh, Seattle
  • The GEM, Dallas.

ii. Is There a Franchise for the Fruit juice shop business? 

  • Jamba Juice
  • Juice It Up!
  • Souper Juice
  • Booster Juice
  • Surf City Squeeze
  • Robeks Fresh Juices & Smoothies
  • Froots fresh juice, smoothies, salads, and wraps bar
  • Nekter Juice Bar Inc.
  • Bluetree Juice
  • I Love Juice Bar
  • Liquid Nutrition
  • Clean Juice.

iii. Are There Policies, Regulations, or Zoning Laws Affecting Fruit juice shop business?

Yes, there are county or state regulations or zoning laws for fruit juice businesses, and players in this industry are expected to work with the existing regulations governing similar drinks and food-related businesses in the county where their business is domiciled.

The regulation of the industry is shared by the FDA and the Treasury Department’s Tax and Trade Bureau. Every fruit juice shop must register with the FDA, and are therefore subject to random FDA inspections without warning.

Please note that in the United States, you are required to follow your state’s foodservice code. Visit the FDA website for a list of food service codes by state. Use this to find the state authority handling restaurants and bars and view the laws that apply in your state.

a. Who is Your Target Audience?

i. Age Range

Our target market comprises adults above 18 years old who have the finance to purchase fresh fruit juice from us.

ii. Level of Educational

We don’t have any restrictions on the level of education of those we will welcome in our fruit juice shop.

iii. Income Level

There is no cap on the income level of those who are looking to buy fruit juice from us.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people that will purchase fruit juice from us.

v. Language

There is no restriction when it comes to the language spoken by the people who will purchase fruit juice from us.

vi. Geographical Location

Anybody from any geographical location is free to buy and drink our fruit juice.

vii. Lifestyle

Fruit Solutions® Fruit Juice Shop, Inc. will not restrict any customer from purchasing fruit juice from us based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

  • Deliberately Brand All Our Vans and Trucks.
  • Tap Into Text Marketing.
  • Make Use of Billboards.
  • Share Your Events in Local Groups and Pages.
  • Turn Your Social Media Channels into a Resource
  • Develop Your Business Directory Profiles
  • Build Relationships with players in the event planning and catering services industry.

i. Traditional Marketing Strategies

  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Broadcast Marketing -Television & Radio Channels.
  • OOH, Marketing – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
  • Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

  • Social Media Marketing Platforms.
  • Influencer Marketing.
  • Email Marketing.
  • Content Marketing.
  • Search Engine Optimization (SEO) Marketing.
  • Affiliate Marketing
  • Mobile Marketing.

iii. Social Media Marketing Plan

  • Start using chatbots.
  • Create a personalized experience for our customers.
  • Create an efficient content marketing strategy.
  • Create a community for our target market
  • Gear up our profiles with a diverse content strategy.
  • Use brand advocates.
  • Create profiles on the relevant social media channels.
  • Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Fruit Solutions® Fruit Juice Shop, Inc. will make sure it covers profits, insurance, premium, license, economy or value, and full package. In all our pricing strategy will reflect;

  • Cost-Based Pricing
  • Value-Based Pricing
  • Competition-Based Pricing.

a. Sales Channels

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, strategic alliances in the event planning and food and drinks services industry and freelancers help refer customers to us.

Fruit Solutions® Fruit Juice Shop, Inc. will also leverage the 4 Ps of marketing which are the place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced.

b. Inventory Strategy

The fact that we will need supplies such as fresh fruits, disposable cups, and straws means that Fruit Solutions® Fruit Juice Shop, Inc. will operate an inventory strategy for ordering, maintaining, and processing items in our warehouse. We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

Fruit Solutions® Fruit Juice Shop, Inc. will make sure we work with “Just-in-time (JIT) inventory” – (JIT involves holding as little stock as possible, negating the costs and risks involved with keeping a large amount of stock on hand.)

c. Payment Options for Customers

Here are the payment options that Fruit Solutions® Fruit Juice Shop, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer

d. Return Policy, Incentives, and Guarantees

At Fruit Solutions® Fruit Juice Shop, Inc., our customers are our top priority hence if you receive fresh fruit juice that is different from what you paid for, we will sincerely apologize. You can call us as soon as you notice that there was an error in your order and you may come to pick up the correct order.

For credit card payments, you will be refunded the sales price amount associated with the error and recharged for the new items’ price. For cash payments, you will be asked to pay the difference of the balance if the new fruit juice has a greater value than the fruit juice received in error. In the same way, you will receive the difference of the balance back as credit for the new item if less than the fruit juice received in error.

In some cases, we may offer you store credit. Your order will be a priority if you come to pick it up. In all cases, please return the fruit juice order in the original container(s) to our host. Please, if you have any questions regarding the Return & Refund Policy, please call our customer care service.

e. Customer Support Strategy

Our customer support strategy will involve seeking customer feedback. This will help us provide excellent customer service to all our clients, it will help us to first understand their needs, experiences, and pain points.

Regularly, we will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.

Overall, we plan to expand our revenue by 25 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include attracting partnership and retainer deals that will enable us to boost our fruit juice business.

a. What Happens During a Typical Day at a Fruit Juice Shop Business?

  • The business is open for the day
  • The serving area is cleaned and ready for the day’s business
  • Fruits and other ingredients (ice and toppings et al) are purchased, washed, and ready for use
  • Customer’s orders are taken and they are served or their orders are delivered to them
  • Cashier collect’s cash and reconcile account for the day
  • Administrative duties are carried out
  • The store or warehouse is restocked when required.
  • The business is closed for the day.

b. Production Process (If Any)

The production process of fruit juice involves;

  • Washing and preparing the fruits and ingredients (ice and toppings et al)
  • Juicing the fruits with juicers
  • Filling in cups and serving

c. Service Procedure (If Any)

The service procedure for a fruit juice shop business starts with a customer requesting fruit juice. Once the request is gotten, it will be processed and the customer will be served or the order is delivered to a location as requested.

d. The Supply Chain

Fruit Solutions® Fruit Juice Shop, Inc. will rely on key layers in the event planning industry and the food and drinks services industry to refer business deals to us. So also, we have been able to establish business relationships with wholesale supplies of fresh organic and inorganic fruits, disposable cups, straws et al.

e. Sources of Income

Fruit Solutions® Fruit Juice Shop, Inc. makes money from the sale of;

  • Different types and flavors of fresh fruit juice
  • Different types and flavors of smoothies.

a. Amount Needed to Start your Fruit Juice Shop Business?

Fruit Solutions® Fruit Juice Shop would need an estimate of $250,000 to successfully set up our fruit juice business in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Cost Involved?

  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $1,300.
  • Marketing, Branding and Promotions – $1,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $1,400.
  • Rent/Lease – $45,000.
  • Other start-up expenses include commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($1,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $70,000
  • Start-up Inventory – $15,000
  • Store Equipment (cash register, security, ventilation, signage) – $1,750
  • Furnishing and Equipping the business – $80,000
  • Website: $600
  • Opening party: $3,000
  • Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will it Cost?

Fruit Solutions® Fruit Juice Shop, Inc. will not build a new facility for our fruit juice shop business; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Fruit Juice Shop Business?

  • Supplies (fresh organic and non-organic fruits, disposable cups, and straws)
  • Utility bills (gas, internet subscriptions, phone bills, signage and software renewal fees et al)
  • Salaries of employees
  • Equipment, delivery bikes, and vans maintenance
  • Marketing costs

e. What is the Average Salary of your Staff?

  • Chief Operating Officer (Owner) – $45,000 Per Year
  • Shop Manager – $35,000 Per Year
  • Accountant – $30,630,000 Per Year
  • Juice Makers and Servers – $27,100 Per Year
  • Cleaners – $25,000 Per Year
  • Security Guard -$24,000 Per Year

f. How Do We Get Funding to Start a Fruit Juice Shop Business?

  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Applying for a loan from your bank/banks
  • Pitching your business idea and applying for business grants and seed funding from, the government, donor organizations, and angel investors
  • Source for soft loans from your family members and friends.

a. How Much Should You Charge for your Product/Service?

The price of our fresh fruit juice will be between $5 and $7 per cup. It is important to state that the price will depend on the size of the serving cup and the type of fruits used in producing the juice.

b. Sales Forecast?

  • First Fiscal Year (FY1): $250,000
  • Second Fiscal Year (FY2): $350,000
  • Third Fiscal Year (FY3): $550,000

c. Estimated Profit You Will Make a Year?

  • First Fiscal Year (FY1) (Profit After Tax): $75,000
  • Second Fiscal Year (FY2) (Profit After Tax): $100,000
  • Third Fiscal Year (FY3) (Profit After Tax): $250,000

d. Profit Margin of a Fruit Juice Shop Business Product/Service

The ideal profit margin we hope to make at Fruit Solutions® Fruit Juice Shop, Inc. will be between 20 and 40 percent all things being equal. This refers to our profit as a percentage of our total cost.

a. How do you intend to grow and expand? By opening more retail outlets/offices or selling a franchise?

Fruit Solutions® Fruit Juice Shop, Inc. will grow our fruit juice business by first opening other outlets in key cities in the United States of America within the first five years of establishing the business and then will start selling franchises from the sixth year.

b. Where do we intend to expand to and why?

Fruit Solutions® Fruit Juice Shop, Inc. plans to expand first to Boise – Idaho, San Francisco – California, Chicago – Illinois, Washington, D.C., Boston – Massachusetts, Miami – Florida, Seattle – Washington, Dallas – Texas, and Las Vegas – Nevada. The reason we intend to expand to these locations is the fact that available statistics show that the cities listed above have the highest market for fruit juice and smoothies in the United States.

The founder of Fruit Solutions® Fruit Juice Shop, Inc. plans to exit the business via family succession. We have placed structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another generation without hitches.

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How to Start a Fruit Juice Factory in India

This article consists of a step-by-step guide on how to start a fruit juice production company on the small-scale. It also includes the production process, machinery details, raw material requirements,s, etc.

Starting a fruit juice production company is a profitable and lucrative venture. However, the business demands careful planning and substantial capital investment.

Fresh fruit juice is a popular item in the beverage industry compared to other packaged drinks. In addition, the consumption of packaged fruit juice is increasing rapidly. Due to its ready-to-eat property, people prefer packaged fruit juice. Additionally, the global juice market is expected to witness significant growth in the recent future.

The global juice market including fruit juice and vegetable juice holds a major share of the global beverage industry. Rising preferences for healthy products and increasing health awareness are fueling the demand for fruit and vegetable juice, in the overall beverage industry.

Furthermore, fruit and vegetable juices are gaining popularity as health and dietary concerns are growing among the consumers. Different flavors of juice that are a blend of fruits and vegetables are gaining popularity with consumers.

Currently, orange juice holds the major demand in the global juice market, but other juices like apple juice, grape juice, pineapple juice, tomato juice, grapefruit juice, and other single fruit and vegetable juices, mixtures of juices are gaining high attention. So starting a fruit juice manufacturing company is a profitable opportunity for entrepreneurs.

7 Steps Guide to Start Fruit Juice Production Business

Step 1: fruit juice production company registration & licensing.

This is the first step in starting a fruit juice manufacturing business. Check your state law for registering the business. And accordingly, register your company. Fruit juice manufacturing is a food processing and packaging business. So check the licensing formality from the health department and other concerning departments of it. In India, you will need the following licenses and permits.

  • Trade License from the Municipal Authority
  • MSME Udyog Aadhaar Registration
  • FSSAI registration
  • AGMARK registration
  • Compliance with FPO Act
  • NOC from State PCB

Step 2: Fruit Juice Production Business Plan

This is the most crucial step in starting this business. You must craft a business plan in hand before commencing the business. Do some market research. Try to find out the most popular juices in your locality. Additionally, check what are the raw materials available there. Determine your range of products. Determine the packaging quantity and system. Try to figure out your potential competitors. And how you will compete with them. Craft a financial calculation with a cash flow and expected ROI.

Step 3: Location

Securing the right business location is extremely important in the manufacturing business. Furthermore, you must provide space for storage, production, office operations, etc. Try to find out a location where you can access manpower, transportation, and other utilities like water and electricity. It is advisable to start the business from a rental property. Because it will reduce your startup budget compared to buying a property.

Step 4: Equipment & Raw Materials

According to your desired quantity output, you will need to procure the machinery and equipment. Additionally, it depends on what type of juices you will produce. Generally, you can establish the unit on a semi-automatic or fully-automatic basis. If you are starting a business with less experience, then never go for fully-automatic arrangements. Furthermore, a semi-automatic plant allows you to know the subject better and scopes for further scale-up. Some of the basic equipment you need

  • Knives (stainless steel)
  • Cutting boards
  • Juice extractor
  • Thermometer
  • Analytical balance
  • Stainless steel saucepan
  • 10kg scales
  • Measuring cylinder
  • Capping machine
  • Wooden spoons
  • Plastic funnels
  • Plastic buckets
  • Cleaning equipment (brushes, scourers, cloths, hosepipe, etc)
  • Gas cylinders with burners.

According to the product, you will need to procure the raw materials. As the raw materials (fresh fruits) are highly perishable items, you must ensure the regular supply.

Step 5: Fruit Juice Production Process

For all the fruit-based beverages, the first stage is the extraction of juice or pulp from the fruit. The following are the key manufacturing stages:

  • Selection and preparation of raw material
  • Juice extraction
  • Filtration (optional)
  • Batch preparation
  • Pasteurization
  • Filling and bottling.

You can use any fruit to make fruit juice, but the most common ones include pineapple, orange, grapefruit, mango, and passion fruit. Some juices, such as guava juice, are not filtered after extraction and are sold as fruit nectars.

Step 6: Staffing

Starting a fruit juice manufacturing company demands various operational activities like production, purchase, accounting, and marketing. So you will need to employ the right manpower for the different work responsibilities.

Step 7: Promotion

Quality and attractive packaging play important role in product promotion. Because it helps to create good visual aspects. So a durable and attractive packaging is a must for this business. Additionally, the overall success of this business depends on the wide distribution network.

However, try to tap the local market first. And then concentrate on expanding. Additionally, focus on institutional selling. In any sort of consumer food product item, outdoor advertising and television advertisement play a big role. However, ensuring the availability of your product in every possible retail location is the most crucial aspect of a successful fruit juice production company.


Rupak Chakrabarty

Rupak is the founder of MUVSI. He is a small business consultant by profession. His mission is to make people know how to make money and understand personal finance for a better living.

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how to start a fruit juice business

How to Start a Profitable Fruit Juice Business

A fruit juice business presently can be a refreshing and lucrative venture. There is a growing demand for healthy and natural beverages. However, you need to do careful planning and execution if you want to sell either fresh juices or bottled options. In this article, we will guide you through the steps to establish your own fruit juice business in India and address some frequently asked questions (FAQs) related to the industry.

Table of Contents

10 Steps to Start Fruit Juice Business

1. market research and business plan.

The first step to starting a fruit juice business is to do market research to identify potential competitors, target audiences, and popular fruit juice flavors.

Based on the information receives, create a comprehensive business plan that outlines your business goals, pricing strategy, distribution channels, and marketing approach.

2. Legal and Regulatory Compliance

To start a fruit juice manufacturing business, you will need to obtain different registrations and licenses from Govt. authorities. These are as follows:

  • Firm registration with ROC
  • Trade License from local Municipal authority
  • MSME Udyog Aadhaar Registration
  • FSSAI Registration
  • GST registration
  • Compliance with the FPO Act is mandatory.

Additionally, you must maintain the guidelines such as location and surroundings of the factory, sanitary and hygienic conditions of premises, personnel hygiene, portability of water, machinery & equipment with installed capacity, quality control facility & technical staff, product standards, limits for preservatives & other additives, etc.

3. Location and Setup

Choose a strategic location for your juice bar or processing unit. You need to consider factors such as accessibility, foot traffic, and proximity to suppliers. In addition, set up a hygienic and well-equipped facility with modern juice extraction and processing equipment.

4. Sourcing Fresh Fruits

It is essential to establish reliable partnerships with local farmers and suppliers to source fresh and high-quality fruits. It is advisable to focus on seasonal fruits to offer a variety of flavors throughout the year.

Fruit Juice Production Machinery & Raw Materials

There are three types of fruit juices available in the market.  Fruit drinks, which have a maximum of 30% fruit content, are the highest-selling category. Fruit Juices, are 100% composed of fruit content and claim a 30% market share at present. In contrast, nectar drinks have between 25-90% fruit content but account for only about 10% of the total market. According to the specific product, you want to produce, you must select the right machinery. Here we have listed some of the common machines and equipment, required for fruit juice production.

  • Intake equipment and bins
  • Inspection, washing, and sizing equipment
  • Juice extractor
  • Pasteurizer
  • Filling and sealing machine
  • Cooling machine
  • Conveying unit
  • Laboratory Equipment

For fruit juice production, major raw materials are different types of fruits. Apart from fruits, you must procure sugar, preservatives, food colors, etc.

5. Fruit Juice Production Process

The production process is not the same for the different types of fruit juice processing. Here, we have mentioned a common production process flow chart for your ready reference.

a) Fruit Selection & Preparation

Fresh, sound, and a suitable variety of fruits are collected and sorted. They are first washed by rotary brushes to remove soil and dirt from the grove and stems and leaves need to be removed from the fruit.

b) Juice Extraction

The selected fruits must be crushed to a pulp before pressing, the result of this being what is known as the pumice. Pulping is often followed by the addition of enzymes, which break down the cell walls of the fruit and thus increase the amount of juice extracted.

c) Straining & Filtration

To clarify the juice, which is still cloudy, the juice is first centrifuged – during which process the larger particles such as broken fruit tissue, seed and skin, and various gums, peptic substances, etc. settle to the bottom – and then filtered.

Quick cooling is important. Otherwise, the product will have a burnt taste and the color of the syrup will become dark brown. Therefore, you will need to cool the syrup quickly.

e) Packing & Storage

Packaging plays an important role in fruit juice production. Tetra pack is most popular among the consumer. Pet bottle pack is also running in the market. According to the size, you want to deliver, procure packaging consumables. In the case of pet bottles, you must arrange the labels with proper product information. Use attractive and eco-friendly packaging for bottled juices.

6. Create a Menu and Recipes

Design a diverse and enticing menu with a wide range of fruit juices and combinations. Experiment with unique and exotic fruit blends to offer customers a delightful experience.

Read: Best Small Manufacturing Business Ideas

7. Health and Safety Measures

You must adhere to strict health and safety protocols established by concerned authorities. It includes regular cleaning and sanitization of equipment and proper storage of fruits and ingredients.

8. Branding and Marketing

It is critical to create an appealing brand identity for the overall success of the fruit juice business. It includes a catchy name, logo, and theme that resonates with health-conscious consumers. In addition, explore social media platforms, local advertising, and promotions to market your fruit juice business.

Read: Low-Cost Marketing Ideas

9. Pricing and Profit Margins

It is important to determine competitive pricing for your fruit juices while ensuring a reasonable profit margin. Consider offering combo deals and loyalty programs to attract and retain customers.

10. Distribution Channels

Setting up an effective distribution network is one of the most important aspects of any manufacturing business. It holds true with the fruit juice business too. You need to explore various distribution channels, such as retail stores, supermarkets, online platforms, and direct sales at your juice bar.

FAQs about Fruit Juice Business

Can i sell packaged fruit juices without a physical store.

Yes, you can sell packaged fruit juices through online platforms and tie-ups with retail stores and supermarkets.

What are some popular fruit juice flavors in India?

Mango, orange, pineapple, watermelon, pomegranate, and mixed fruit juices are some of the popular flavors in India.

Can I offer customized fruit juice blends based on customer preferences?

Yes, offering customization options can be an excellent way to cater to individual tastes and preferences.

Is it necessary to pasteurize the fruit juices?

Pasteurization helps in increasing the shelf life of fruit juices and ensures safety by eliminating harmful microorganisms.

How can I differentiate my fruit juice business from competitors?

Focus on using fresh and natural ingredients, promoting health benefits, and offering unique and exotic fruit combinations.

Next What Business Research Team

Next What Business Research Team

The Editorial Staff at NextWhatBusiness is a team of Business Consultants having years of experience in small and medium-scale businesses.


Accounting, Auditing, Taxation, Management Consulting, Business Plan, Education, inspiration.


How to Write Fruit Juice Making Business Plan with Feasibility Analysis

How to Write Fruit Juice Making Business Plan with Feasibility Analysis

How to Write Fruit Juice Making Business Plan with Feasibility Analysis – This is Business Plan for Fruit Juice Production in Nigeria. It’s also Fruit Juice Production Feasibility

You can get this our sample fruit juice business plan in pdf or MS Word. It serves as a grant application, bank loan application, and project proposal for juice production. And for academic purposes, this can serve as an organic juice business plan, a fruit juice business plan in Nigeria, mango, orange, ginger, and banana flavor juice business plan pdf. Included here is the executive summary and the objectives of a fruit juice company for How to Write Fruit Juice Making Business Plan with Feasibility Analysis. Business Planning Services:

Table of Contents offers comprehensive business planning services. So, do you desire a professional service on Business plans and feasibility studies? Do you want to generate profitable business ideas? In addition, completefmc offers C.A.C. corporate services, Accounting and Auditing, and Tax Management. Do you need Mining, NCC, NAFDAC, and trademark licenses? And for business planning on travels and tours with feasibility analysis and real estate management, then contact [email protected] or +234 8034347851.

The Fruit Juice Making Business is a new business producing a high-quality, full-service distribution of fruit juices, specialty organic fruit beverages, and beverage-related supplies to supermarkets and beverage stores in Kubwa, Abuja, Nigeria.


  • To open and produce a successful fruit juice and new age beverage manufacturing and distributorship in Kubwa, Abuja market zone, employing three to five employees in the first year.
  • To win a minimum of 100 regular customers in the Kubwa Abuja market in the first year of operation.
  • Achieve first-year turnover of N10,000,000.
  • Maintain a minimum gross margin of 25 percent.
  • And, to produce a net profit of not less than N2,500,000 by the end of the third year of operation.

The Fruit Juice making factory intends to become a recognized producer and distributor of specialty fruit beverages and beverage-related supplies and services to superstores and beverage stores throughout Kubwa, Abuja.

The Fruit Juice factory plans to develop strong relationships with key customers. This we hope will make us be seen as indispensable partners, rather than just another supplier. Therefore, we plan to work closely with each customer to recommend product assortment unique for their retail base. We will also work out with them the appropriate stocking levels, pricing, and display assortments, as well as promotional ideas and materials to increase sales.

How to Write Fruit Juice Making Business Plan with Feasibility Analysis

Keys to Success:

  • Innovative quality products – specialized fruit blending juices.
  • Individualized customer service – providing customers with specialized fruit brands as they want, when, and how they want it.
  • As the only fresh fruit juice-making factory in the Kubwa area of Abuja.
  • Fully integrated programs – The aim is to help customers increase sales through fruit branding development, creative promotions, advertising, and custom marketing material.
  • Partnership and collaborations- This will enable us to win exclusive distribution rights to ground-breaking fruit juices not currently available in our market.
  • The combined experience of our management team brings upper office management skills, high levels of customer service, and over 20 years in juice production innovation and sales management.

Product & Service:

The Fruit Juice Factory will produce a variety of quality products that will enable us to provide full-service delivery to superstores and beverage stores within our target market area. Our underlying principle in selecting product brands is to choose brands that will bring consistent quality, competitive prices, and product satisfaction to our customers. Our research sampled each of the following products that we intend to offer to ensure the quality we promote.

Assorted organic orange juice, cranberry juice, apple juice, mango, pineapple, watermelon, pawpaw Chocolate flavored – white Chocolate and Caramel Syrups of orange juice, cranberry juice, apple juice, mango, pineapple, watermelon, and pawpaw juice. Good Cow Milk Concentrate branded orange juice, cranberry juice, apple juice, mango, pineapple, watermelon, pawpaw juice, and Fresh Extracted brands.

Marketing Strategy:

We have a basic marketing strategy. And that is to work with customers on a one-to-one basis. This is to ensure their supply needs are being met and help develop unique marketing programs for each of them.

Promotion Strategy – How to Write Fruit Juice Making Business Plan with Feasibility Analysis

Relationships are the key to success in a manufacturing business. So, personal selling is going to be our most important means of promotion. Both Ane and King will lead this effort – Ane, with his skill and experience in sales and distribution, and King in customer service and relations.

Distribution Strategy

To start, the Fruit Juice factory will operate two production shifts with two delivery trucks and a third vehicle for special deliveries between scheduled delivery days. Deliveries will be run only Monday through Friday. This will be strategically routed to minimize travel time and fuel costs. This will also help us maximize production.

Sales Strategy:

Distribution sales will depend on repeat business. So, our sales strategy for Fruit Juice’s making business will be based on personal, consistent sales contact, with a high emphasis on customer service and relations.

Product orders:

This can be placed in several ways to ease the process:

  • Phoned Orders: This allows customers to easily phone for orders into our office. This we allow up until 2:30 p.m. of the afternoon before their scheduled delivery day.
  • WhatsApp Orders: Customers can send WhatsApp messages in a completed product order sheet. This follows the same deadline as phoned orders.
  • Tel-SMS: Customers may choose to have a representative from the office send SME to them the day before their scheduled delivery to check product quantities and assist them in placing their order.

We understand the hectic schedule of a small business. Therefore, if a customer fails to call or WhatsApp, or SMS their weekly order, they will receive a courtesy call from our office to verify that an order is not needed.

Management Summary: How to Write Fruit Juice Making Business Plan with Feasibility Analysis

The Fruit Juice business will be owned and operated by its founders. We plan to initially work with a small employee base that will cover sales and delivery. Management and personnel plans are covered in more detail in their respective topics below.

Management Team:

Mr. Ane Mr. Ane has a long history of experience in sales and distribution management. He specializes in the beverage industry.

Mr. King King recently operated as general manager for a local business. He directed a staff of thirteen, overseeing the accounting practices. He also oversees the human resource issues and day-to-day operations of the company.

Financial Plan:

The Fruit Juice factory projects the gross margin to be at approximately 20-25 percent. Sales projections for FY2024 are at N2,000,000 increasing to N2,500,000 in FY2025 and N3,000,000 in FY2026. The financial reports of Cash-flow analysis, balance sheet, business ratio, break-even analysis, and other financial details are shown in the appendix.

Cost of production analysis:

That is true, every of our business plans must have a comprehensive cost analysis as in the table below.

write a business proposal on fruit juice production

Completefmc Business Planning Services: How to Write Fruit Juice Making Business Plan with Feasibility Analysis

If you desire the full package of this How to Write Fruit Juice Making Business Plan with Feasibility Analysis, completefmc will make it available for you within a short period. All of our business plans and feasibility analysis are unique and auto-generated using our dedicated templates. Our fees are not so much.

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In conclusion: How to Write Fruit Juice Making Business Plan with Feasibility Analysis

Writing a fruit juice-making business plan with a feasibility analysis is a crucial step toward launching a successful venture in the beverage industry. By thoroughly researching the market, identifying target customers, analyzing competitors, and evaluating the financial viability of your business, you will be equipped with a solid roadmap for success.

Remember to outline your production process, marketing strategies, distribution channels, and pricing models in your business plan. Additionally, consider factors such as sourcing high-quality fruits, ensuring food safety standards, and incorporating sustainability practices to differentiate your brand and attract conscious consumers. How to Write Fruit Juice Making Business Plan with Feasibility Analysis

With a well-crafted business plan, you can demonstrate your preparedness, secure funding, and set yourself up for long-term growth and profitability in the fruit juice-making business. Contact us four plans today.

Make your orders on How to Write Fruit Juice Making Business Plan with Feasibility Analysis

At we structure a bankable business plan for small and medium-scale business startups and scaleups. For every lean start-up plan we develop, we add startup accelerator strategies. These we build into the business startup ideas generated by us. Therefore with starting up a business is an experience. Added also are startup funds for lean start-ups and franchise opportunities where need be. If you are interested, then contact [email protected] or +234 8034347851. How to Write Fruit Juice Making Business Plan with Feasibility Analysis.

Founder/Managing Partner of Complete Full Marks Consultants Ltd. An Economist turned Chattered Accountant and Tax Practitioner with over 37 years of industrial experience.

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Juice Production; A Profitable Entrepreneurial Business.

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2019, Juice Production; A Profitable Entrepreneurial Business.

Over the past several decades there has been a growing trend toward adding value to raw agricultural products particularly fruits. As population has become more urban, this trend has accelerated also has the demand for quality juice increased. Moreso, juice production has been conceived by many as simply a mixture of fruit flavours and sugar diluted with plenty of water and packaged in an attractive way just entice consumers and as such, there seemed to be no natural fruit juice in existence anymore. It is on this premise that this skill – Juice Production was practiced to see how that natural juice (undiluted nor concentrated) can be still be extracted from fruits and taken in their original state.

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Christopher Bamidele

Several varieties of juicy fruits are available in abundant quantities in many parts of Nigeria, most especially during the harvesting seasons. Incidentally, there is an increasing demand for fruits juices among people of all age groups due to the vitamins, mineral and fiber contents. These products are essential for human and animal growth, aid metabolic activities and improve health standards. I designed, constructed and evaluated the performance of the extractor in the laboratory using orange fruits. The fruits were washed and weights (1 kg, 1.5kg and 2 kg respectively) of fruit slice (8 and 16 slices) were then processed using the extractor to extract the juice. The juice yield, extraction loss and extraction efficiency were determined by standard formula and methods. Maximum juice yield of 64.6 % extraction efficiency of 68.2 % and corresponding extraction loss of 7.05 % respectively were obtained from the 16 slice lengths orange fruit. A device of this nature can be manufactured in small machine shops in orange producing developing countries for village level applications.

write a business proposal on fruit juice production

Handbook of Fruits and Fruit Processing

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Modification & Performance Evaluation of an Existing Fruit Machine

Chuwkuemeka M . Nwoke

This research centres on the modification and performance evaluation of an already existing manual juice extractor fabricated using locally-available materials. The major improvement done on the machine was the addition of the electric motor and evaluation to ensure that the already existing extraction parts can work with the new amount of power that the motor produces in comparison with human power. The auger conveys, crushes, presses and squeezes the fruits to extract the juice. The juice extracted is filtered through the juice sieve into juice collector while the residual waste is discharged through waste outlet. When tested for freshly harvested orange and pineapple fruits, results show that the average juice yield for orange and pineapple were respectively 23.20% and 24.75 % as against 17.47% and 17.50% of the manual extractor; juice extraction efficiencies were respectively 60.22% and 65.76% as against 50.32% and 53.76% of the manual extractor; and juice extraction losses were respectively 12.86% and 14.04% as against 12.06% and 11.34% of the manual extractor at 1.2kg/min feed rate. The modified machine was calculated to be 21.04% more efficient than the manual operated machine. Powered by a 3hp electric motor, the machine has a capacity to process 16.2 litres/hr of oranges, 18 litres/hr of pineapples and the machine costs about ₦170,000, hence it is affordable for medium-scale farmers.

Kumar Satyapriyadarshi

Fenta Assefa


Markus Walkling-Ribeiro

Natural product communications

Vicente Micol

tom Ntambara

Damaris C Okafor

Asian Journal of Agriculture and Food Sciences

Chigozie E Ofoedu

Aransiola Sesan Abiodun , Udeme Ijah

Caroline Ebere

Fundamental and Applied Agriculture

Sajeda Shimu

Trevor Suslow

Comprehensive Reviews in Food Science and Food Safety

Lisa Kitinoja

Babatunde Bamidele

John C Beaulieu

Global Science Books

Elena García

imad babikir

Neelesh Singhal

Concepción Pérez-Lamela

Gizachew Girma

Ana Maria Parave Sandoval

Jilen M Mayani , Dr. Chirag Desai

Amro mannaa

Pham Nguyen

European Journal of Nutrition & Food Safety

Islamiyat Folasade Bolarinwa

Christo Tabaresco

Abhishek Singh

international food research journal

Tasnim Farzana

Postharvest biology and …

Avinash Kakade

MyLenesilat Mocanlay Manangkis

Food Chemistry គីមីអាហារ

IJESRT Journal

Food Processing

Susan Duncan

Alfonso Totosaus , Ma. Lourdes Perez Chabela


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write a business proposal on fruit juice production

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