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“My main financial concern will be ensuring I can have a comfortable work/life balance, as at present I am struggling to maintain this due to picking up a lot of overtime to make ends meet.”

“Although it takes up a large amount of our time, life doesn't necessarily have to be all about work. It's because I have a job that I'm able to enjoy my personal life. And it's because I enjoy my personal life that I'm able to work hard at my job. I reckon it's precisely because I have fulfilment in both of these areas that I'm able to be my true self.”

“It is very important for me to work remotely and work flexible hours. It gives me more time to take care of my personal life, my mental health, my home life with my partner and for me to have better quality of life…Flexibility is very important, and I believe it is a trend without return, that all employers should adapt to.”

“I have rejected some jobs because the companies are only interested in your services, rather than paying attention to how their employees are, so that they can perform to their best ability in the workplace. In this case, I’m specifically referring to the issues of mental health, and gender equality.”

“I’ve turned down employers and assignments, because I believe in environmental sustainability, and I refuse to be part of something that does not take the environment into account.”

Young woman practicing rock-climbing on a rock wall indoors

Gen Zs and millennials are facing a unique combination of challenges during a pivotal point in their lives as they progress in their careers and plan for their futures. It is crucial for employers to understand these generations and continue driving progress on the issues that matter most to them. This will not only help boost productivity and retain talent—it will ultimately build trust and value for business in society more broadly.

Employers can—and must—act. As businesses face new headwinds, it will be important to stay focused on maintaining the progress they've made and driving greater momentum.

Download the 2023 Gen Z and Millennial Survey

To learn more about the mental health findings, read the Mental Health Deep Dive

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15 Best ChatGPT Plugins You Should Use Right Now

1. Prompt Perfect

2. OpenTable

The plugin then takes in the information and automatically finds specific restaurants. The links provided by the plugin even lead to the reservation details already pre-filled, making it one of the best ChatGPT plugins for convenient restaurant bookings.

One of the best plugins for travel planning you can use with ChatGPT , Kayak lets users easily book flights, and hotels and get travel recommendations for all their trip-planning needs. As before, it requires your basic details such as origin, destination, arrival, and departure time. Once done, Kayak will guide you through plenty of flight options available from your location.

6. Link Reader

This essentially makes Speak like a language tutor. Besides translation, users can use Speak for verbs, conjugations, nuanced grammar, and much more. To begin, type out your language query and the ChatGPT plugin will respond back almost immediately.

8. There’s an AI For That

9. Instacart

10. MixerBox OnePlayer

Wanting to listen to music while you work away is only natural. Before, ChatGPT could only guide users toward popular music websites. However, that has now changed for the better with this ChatGPT plugin. MixerBox is an all-in-one music compiler that can gather songs and create playlists based on requests.

11. Show Me

15 Best ChatGPT Plugins You Should Use Right Now

12. LikeWise

Within seconds, LikeWise creates a list of the podcasts you might be interested in and provides links for the same. However, do note that some of these might be paid. Nonetheless, those looking for podcast recommendations should check this ChatGPT plugin out.

13. World News

The last one on our best ChatGPT plugins list is a more wholesome one. Centered around community help, Chance is a plugin that quickly lists out local profits around a person to donate and help to. All one needs to do is enter their location and they will get results with their names, information about them, and links.

How to Upload a Document to ChatGPT

Making Games with AI is Fun, and Slightly Annoying

Best ChatGPT Alternatives (Free and Paid)

16 Best ChatGPT Alternatives in 2023 (Free and Paid)

OpenAI GPT-5: Release Date, Features, Speculations, AGI Fear, and More

OpenAI GPT-5: Release Date, Features, AGI Rumors, Speculations, and More

ChatGPT Gets an Official iOS App; Brings Voice Input, Chat History & More

Google's PaLM 2 AI Model: Everything You Need to Know

Google PaLM 2 AI Model: Everything You Need to Know

An important advantage of the Utopia P2P ChatGPT assistant is its ability to handle complex and nuanced questions. It can provide detailed explanations, explore different perspectives, and offer insightful analysis, making it an invaluable tool for in-depth discussions and research.

Thank you very much for this list. Very interesting and useful are these plugins for Chatgpt. I think in future Open AI will speed up prompt generation with GPT-4. Because for now it’s difficult to work on this language model. Warm greetings from Poland and I wish you every success.

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Redfall Review: Dishonors Arkane’s Legacy!

There are some questionable design choices in Redfall, a mishmash of the half-baked famed Arkane formula. I love games made by Arkane Studios, with Dishonored becoming a title I revisit every now and then for its unique emergent gameplay. And […]

BenQ PD2706UA Review: A Perfect 4K Productivity Monitor

The BenQ PD2706UA monitor is here, and it comes with all the bells and whistles that productivity users would appreciate. 4K resolution, factory-calibrated colors, a 27-inch panel, an ergonomic stand that can be adjusted easily, and more. It has many […]

Minecraft Legends Review: Fun Strategy Spin-off But with Flaws

Minecraft Legends is a game that piqued my interest at its original reveal last year. But, I will admit that I did not actively follow the game well until we got closer to its official release. After all, my love […]

AI-powered marketing and sales reach new heights with generative AI

Artificial intelligence (AI) and machine learning (ML) continue to push the boundaries of what is possible in marketing and sales. And now, with the ongoing step-change evolution of generative AI (gen AI), we’re seeing the use of open-source platforms penetrating to the sales frontlines, along with rising investment by sales-tech players in gen AI innovations. Given the accelerating complexity and speed of doing business in a digital-first world, these technologies are becoming essential tools.

Inevitably, this will impact how you operate—and how you connect with and serve your customers. In fact, it’s probably already doing so. Forward-thinking C-suite leaders are considering how to adjust to this new landscape. Here, we outline the marketing and sales opportunities (and risks) in this dynamic field and suggest productive paths forward.

Our research suggests that a fifth of current sales-team functions could be automated.

How AI is reshaping marketing and sales

AI is poised to disrupt marketing and sales in every sector. This is the result of shifts in consumer sentiment alongside rapid technological change.

Omnichannel is table stakes

Across industries, engagement models are changing: today’s customers want everything, everywhere, and all the time. While they still desire an even mix of traditional, remote, and self-service channels (including face-to-face, inside sales, and e-commerce), we see continued growth in customer preference for online ordering and reordering.

Winning companies—those increasing their market share by at least 10 percent annually—tend to utilize advanced sales technology; build hybrid sales teams and capabilities; tailor strategies for third-party and company-owned marketplaces; achieve e-commerce excellence across the entire funnel; and deliver hyper-personalization (unique messages for individual decision makers based on their needs, profile, behaviors, and interactions—both past and predictive).

Step changes are occurring in digitization and automation

What is generative ai.

Many of us are already familiar with online AI chatbots and image generators, using them to create convincing pictures and text at astonishing speed. This is the great power of generative AI, or gen AI: it utilizes algorithms to generate new content—writing, images, or audio—from training data.

To do this, gen AI uses deep-learning models called foundation models (FMs). FMs are pre-trained on massive datasets and the algorithms they support are adaptable to a wide variety of downstream tasks, including content generation. Gen AI can be trained, for example, to predict the next word in a string of words and can generalize that ability to multiple text-generation tasks, such as writing articles, jokes, or code.

In contrast, “traditional” AI is trained on a single task with human supervision, using data specific to that task; it can be fine-tuned to reach high precision, but must be retrained for each new use case. Thus gen AI represents an enormous step change in power, sophistication, and utility—and a fundamental shift in our relationship to artificial intelligence.

AI technology is evolving at pace. It is becoming increasingly easy and less costly to implement, while offering ever-accelerating complexity and speed that far exceeds human capacity. Our research suggests that a fifth of current sales-team functions could be automated. In addition, new frontiers are opening with the rise of gen AI (see sidebar “What is generative AI?”). Furthermore, venture capital investment in AI has grown 13-fold over the last ten years. 1 Nestor Maslej et al., “The AI Index 2023 annual report,” AI Index Steering Committee, Institute for Human-Centered AI, Stanford University, April 2023. This has led to an explosion of “usable” data (data that can be used to formulate insights and suggest tangible actions) and accessible technology (such as increased computation power and open-source algorithms). Vast, and growing, amounts of data are now available for foundation-model training, and since 2012 there’s been a millionfold increase in computation capacity—doubling every three to four months. 2 Cliff Saran, “Stanford University finds that AI is outpacing Moore’s Law,” Computer Weekly, December 12, 2019; Risto Miikkulainen, “Creative AI through evolutionary computation: Principles and examples,” SN Computer Science, 2(3): 163, March 23, 2001.

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What does gen ai mean for marketing and sales.

The rise of AI, and particularly gen AI, has potential for impact in three areas of marketing and sales: customer experience (CX), growth, and productivity.

For example, in CX, hyper-personalized content and offerings can be based on individual customer behavior, persona, and purchase history. Growth can be accelerated by leveraging AI to jumpstart top-line performance, giving sales teams the right analytics and customer insights to capture demand. Additionally, AI can boost sales effectiveness and performance by offloading and automating many mundane sales activities, freeing up capacity to spend more time with customers and prospective customers (while reducing cost to serve). In all these actions, personalization is key. AI coupled with company-specific data and context has enabled consumer insights at the most granular level, allowing B2C lever personalization through targeted marketing and sales offerings. Winning B2B companies go beyond account-based marketing and disproportionately use hyper-personalization in their outreach.

Bringing gen AI to life in the customer journey

There are many gen AI-specific use cases across the customer journey that can drive impact:

A gen AI sales use case: Dynamic audience targeting and segmentation

Gen AI can combine and analyze large amounts of data—such as demographic information, existing customer data, and market trends—to identify additional audience segments. Its algorithms then enable businesses to create personalized outreach content, easily and at scale.

Instead of spending time researching and creating audience segments, a marketer can leverage gen AI’s algorithms to identify segments with unique traits that may have been overlooked in existing customer data. Without knowing every detail about these segments, they can then ask a gen AI tool to draft automatically tailored content such as social media posts and landing pages. Once these have been refined and reviewed, the marketer and a sales leader can use gen AI to generate further content such as outreach templates for a matching sales campaign to reach prospects.

Embracing these techniques will require some openness to change. Organizations will require a comprehensive and aggregated dataset (such as an operational data lake that pulls in disparate sources) to train a gen AI model that can generate relevant audience segments and content. Once trained, the model can be operationalized within commercial systems to streamline workflows while being continuously refined by agile processes.

Lastly, the commercial organizational structure and operating model may need to be adjusted to ensure appropriate levels of risk oversight are in place and performance assessments align to the new ways of working.

This revolutionary approach is transforming the landscape of marketing and sales, driving greater effectiveness and customer engagement from the very start of the customer journey.

Winning tomorrow’s car buyers using artificial intelligence in marketing and sales

Commercial leaders are optimistic—and reaping benefits.

We asked a group of commercial leaders to provide their perspective on use cases and the role of gen AI in marketing and sales more broadly. Notably, we found cautious optimism across the board: respondents anticipated at least moderate impact from each use case we suggested. In particular, these players are most enthusiastic about use cases in the early stages of the customer journey lead identification, marketing optimization, and personalized outreach (Exhibit 1).

These top three use cases are all focused on prospecting and lead generation, where we’re witnessing significant early momentum. This comes as no surprise, considering the vast amount of data on prospective customers available for analysis and the historical challenge of personalizing initial marketing outreach at scale.

Various players are already deploying gen AI use cases, but this is undoubtedly only scratching the surface. Our research found that 90 percent of commercial leaders expect to utilize gen AI solutions “often” over the next two years (Exhibit 2).

Our research found that 90 percent of commercial leaders expect to utilize gen AI solutions “often” over the next two years.

Overall, the most effective companies are prioritizing and deploying advanced sales tech, building hybrid teams, and enabling hyper-personalization. And they’re maximizing their use of e-commerce and third-party marketplaces through analytics and AI. At successful companies, we’ve found:

Such trailblazers are already realizing the potential of gen AI to elevate their operations.

Our research indicates that players that invest in AI are seeing a revenue uplift of 3 to 15 percent and a sales ROI uplift of 10 to 20 percent.

Anticipating and mitigating risks in gen AI

While the business case for artificial intelligence is compelling, the rate of change in AI technology is astonishingly fast—and not without risk. When commercial leaders were asked about the greatest barriers limiting their organization’s adoption of AI technologies, internal and external risk were at the top of the list.

From IP infringement to data privacy and security, there are a number of issues that require thoughtful mitigation strategies and governance. The need for human oversight and accountability is clear, and may require the creation of new roles and capabilities to fully capitalize on opportunities ahead.

In addition to immediate actions, leaders can start thinking strategically about how to invest in AI commercial excellence for the long term. It will be important to identify which use cases are table stakes, and which can help you differentiate your position in the market. Then prioritize based on impact and feasibility.

The AI landscape is evolving very quickly, and winners today may not be viable tomorrow. Small start-ups are great innovators but may not be able to scale as needed or produce sales-focused use cases that meet your needs. Test and iterate with different players, but pursue partnerships strategically based on sales-related innovation, rate of innovation versus time to market, and ability to scale.

AI is changing at breakneck speed, and while it’s hard to predict the course of this revolutionary tech, it’s sure to play a key role in future marketing and sales. Leaders in the field are succeeding by turning to gen AI to maximize their operations, taking advantage of advances in personalization and internal sales excellence. How will your industry react?

Richelle Deveau is a partner in McKinsey’s Southern California office, Sonia Joseph Griffin is an associate partner in the Atlanta office, where Steve Reis is a senior partner.

The authors wish to thank Michelle Court-Reuss, Will Godfrey, Russell Groves, Maxim Lampe, Siamak Sarvari, and Zach Stone for their contributions to this article.

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Recovery After an Initial Schizophrenia Episode (RAISE)

What was raise.

Launched in 2008, the Recovery After an Initial Schizophrenia Episode (RAISE) was a large-scale research initiative testing coordinated specialty care treatments. RAISE aimed to determine the best ways to help people recover from a psychotic episode and to reduce the likelihood of future episodes and long-term disability.

What is psychosis?

Psychosis refers to a collection of symptoms that affect the mind , where there has been some loss of contact with reality. During an episode of psychosis, a person’s thoughts and perceptions are disrupted, and they may have difficulty recognizing what is real and what is not.

What is coordinated specialty care?

Coordinated specialty care is a recovery-oriented, team approach to treating early psychosis that promotes easy access to care and shared decision-making among specialists, the person experiencing psychosis, and family members.

Specifically, coordinated specialty care involves multiple components:

Why was RAISE a priority for NIMH?

Left untreated psychotic symptoms can lead to disruptions in school and work, strained family relationships, and separation from friends. The longer symptoms go untreated, the greater the risk of a person developing a substance use disorder, injuring themselves, and becoming homeless or unemployed.

Studies have shown that people experiencing first-time psychosis in the United States typically have symptoms for more than a year before receiving treatment. It is important to reduce the length of time between the start of psychotic symptoms and the beginning of treatment because people tend to do better when they receive effective treatment as early as possible.

Early diagnosis and appropriate treatment make it possible to recover from psychosis. Some people who receive early treatment never have another psychotic episode. For other people, recovery means the ability to live a fulfilling and productive life, even if psychotic symptoms sometimes return.

What was the impact of RAISE?

Research from RAISE demonstrated that coordinated specialty care was more effective than typical care. Individuals in RAISE studies who received coordinated specialty care stayed in treatment longer and experienced greater improvement in their symptoms, interpersonal relationships, and quality of life. These people were more involved in work and school than those who received typical care.

RAISE also showed that it was possible to implement coordinated specialty care programs in real-world, community-based settings.

Coordinated specialty care is now the standard of care for treating early psychosis, according to “ The American Psychiatric Association Practice Guideline for the Treatment of Patients With Schizophrenia .”

In 2019, based on RAISE findings and the growth of clinical programs using coordinated specialty care approaches, NIMH launched the Early Psychosis Intervention Network (EPINET) . EPINET funded awards to establish regional scientific hubs connected to multiple coordinated specialty care programs that provide early psychosis treatment and a national data coordinating center. The initiative has expanded to eight regional hubs in 17 states with more than 100 clinics that provide coordinated specialty care.

Learn more about RAISE

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Call for papers – 2024 IASB Research Forum

22 May 2023

The IFRS Foundation has announced that it will host the 2024 IASB Research Forum in Sydney in early November 2024 and are seeking research papers to help inform the IASB’s standard-setting activities.

In particular, research papers are welcomed on the following research areas of interest:

Research papers are requested by 31 March 2024.

For more information, see the press release and call for papers on the IFRS Foundation website.

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ECE Students Kozhaya and Kanj and Professor Kassas Win Best Student Paper Award at IEEE/ION Position, Location and Navigation Symposium

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Electrical and Computer Engineering students Sharbel Kozhaya and Haitham Kanj along with their advisor Professor Zak Kassas received the Best Student Paper Award at the 2023 IEEE/ION Position, Location, and Navigation Symposium ( PLANS ) Conference.

“The accelerated pace of development and integration of autonomous vehicles into our daily lives, from self-driving cars to urban air mobility to drones, is amplifying the limitations of global navigation satellite systems (GNSS), e.g., GPS,” said Kassas. “Currently, GNSS is the only source that offers positioning, navigation and timing (PNT) information continuously and globally. We do not have a backup/alternative system, should GNSS signals become unusable, unreliable, unavailable or untrustworthy.”

Mega-constellation LEO satellites (e.g., SpaceX’s Starlink, Amazon’s Kuiper, etc.) could offer such an alternative. However, unlike GNSS satellites whose signals are described in publicly available documents, LEO operators typically do not disclose much information about their proprietary signals.

“Without knowing what the satellite is transmitting, we cannot use its signals for PNT,” said Kassas. To deal with this challenge, the paper developed a revolutionary blind spectral approach, which is agnostic to the LEO satellite constellation. It could essentially detect the presence of a LEO satellite, decipher its beacon and track the signal, from which we can produce an estimate of our distance to the satellite. “We applied the blind approach to four different LEO constellations, which transmit in different frequency bands and adopt different modulation and multiple access schemes: OneWeb, Starlink, Orbcomm, and Iridium NEXT, and we cracked all of them!” said Kassas. This was the first time OneWeb signals have been cracked for positioning and navigation purpose.

"I am proud of Sharbel and Haitham,” said Kassas. “Their tireless efforts, dedication and creativity have paid off to achieve this significant scientific and technological milestone. I appreciate the tremendous support of the ElectroScience Lab ( ESL ), particularly Mr. Jeffrey Blankenship, which was instrumental in allowing us to conduct the challenging multi-constellation LEO experiments to show off the capability of our new discovery. I am grateful for the Office of Naval Research (ONR), the Air Force Office of Scientific Research (AFOSR), and the Department of Transportation (DOT) for supporting this research.”

Since 2016, Prof. Kassas and his students have won three of the four Best Student Paper awards at the biennial IEEE/ION PLANS conference (2016, 2020, and 2023).

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COMMENTS

The Deloitte Global 2023 Gen Z and Millennial Survey
Gen Zs and millennials are rethinking the role of work in their lives. The pandemic prompted a rethinking of the role work plays in their lives. While 49% of Gen Zs and 62% of millennials say work is central to their identity, they place a strong focus on work/life balance—the top trait they admire in their peers, and their top consideration ...
15 Best ChatGPT Plugins You Should Use Right Now
First up, we have Prompt Perfect; one of the best ChatGPT extensions that let users write the perfect prompts for the AI chatbot. If you are part of the few not able to do so, Perfect will immensely help you. To begin, simply enter a prompt for whatever you want to ask the AI bot. In our case, I ask ChatGPT to write a 200-word story about cars.
Marketing and sales soar with generative AI
The rise of AI, and particularly gen AI, has potential for impact in three areas of marketing and sales: customer experience (CX), growth, and productivity. For example, in CX, hyper-personalized content and offerings can be based on individual customer behavior, persona, and purchase history. Growth can be accelerated by leveraging AI to ...
NIMH » Recovery After an Initial Schizophrenia Episode (RAISE)
Launched in 2008, the Recovery After an Initial Schizophrenia Episode (RAISE) was a large-scale research initiative testing coordinated specialty care treatments. RAISE aimed to determine the best ways to help people recover from a psychotic episode and to reduce the likelihood of future episodes and long-term disability.
Call for papers
The IFRS Foundation has announced that it will host the 2024 IASB Research Forum in Sydney in early November 2024 and are seeking research papers to help inform the IASB’s standard-setting activities.
ECE Students Kozhaya and Kanj and Professor Kassas Win Best
I am grateful for the Office of Naval Research (ONR), the Air Force Office of Scientific Research (AFOSR), and the Department of Transportation (DOT) for supporting this research.” Since 2016, Prof. Kassas and his students have won three of the four Best Student Paper awards at the biennial IEEE/ION PLANS conference (2016, 2020, and 2023).
American Foregut Society white paper provides best practices for
This white paper summarizes the published outcome data for TIF 2.0 and cTIF to date and outline the best practice approaches including patient assessment, selection, and management for TIF and cTIF."