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Writing a Business Plan

ecommerce business plan ppt

While it may be tempting to put off, creating a business plan is an essential part of starting your own business. Plans and proposals should be put in a clear format making it easy for potential investors to understand. Because every company has a different goal and product or service to offer, there are business plan templates readily available to help you get on the right track. Many of these templates can be adapted for any company. In general, a business plan writing guide will recommend that the following sections be incorporated into your plan.

Executive Summary

The executive summary is the first section that business plans open with, but is often the last section to actually be written as it’s the most difficult to write. The executive summary is a summary of the overall plan that highlights the key points and gives the reader an idea of what lies ahead in the document. It should include areas such as the business opportunity, target market, marketing and sales strategy, competition, the summary of the financial plan, staff members and a summary of how the plan will be implemented. This section needs to be extremely clear, concise and engaging as you don’t want the reader to push your hard work aside.

Company Description

The company description follows the executive summary and should cover all the details about the company itself. For example, if you are writing a business plan for an internet café, you would want to include the name of the company, where the café would be located, who the main team members involved are and why, how large the company is, who the target market for the internet cafe is, what type of business structure the café is, such as LLC, sole proprietorship, partnership, or corporation, what the internet café business mission and vision statements are, and what the business’s short-term objectives are.

Services and Products

This is the exciting part of the plan where you get to explain what new and improved services or products you are offering. On top of describing the product or service itself, include in the plan what is currently in the market in this area, what problems there are in this area and how your product is the solution. For example, in a business plan for a food truck, perhaps there are numerous other food trucks in the area, but they are all fast –food style and unhealthy so, you want to introduce fast food that serves only organic and fresh ingredients every day. This is where you can also list your price points and future products or services you anticipate.

Market Analysis

The market analysis section will take time to write and research as a lot of effort and research need to go into it. Here is where you have the opportunity to describe what trends are showing up, what the growth rate in this sector looks like, what the current size of this industry is and who your target audience is. A cleaning business plan, for example, may include how this sector has been growing by 10% every year due to an increase in large businesses being built in the city.

Organization and Management

Marketing and sales are the part of the business plan where you explain how you will attract and retain clients. How are you reaching your target customers and what incentives do you offer that will keep them coming back? For a dry cleaner business plan, perhaps if they refer customers, they will get 10% off their next visit. In addition, you may want to explain what needs to be done in order for the business to be profitable. This is a great way of showing that you are conscious about what clear steps need to be taken to make a business successful.

Financial Projections & Appendix

The financial business plan section can be a tricky one to write as it is based on projections. Usually what is included is the short-term projection, which is a year broken down by month and should include start-up permits, equipment, and licenses that are required. This is followed by a three-year projection broken down by year and many often write a five-year projection, but this does not need to be included in the business plan.

The appendix is the last section and contains all the supporting documents and/or required material. This often includes resumes of those involved in the company, letters of reference, product pictures and credit histories. Keep in mind that your business plan is always in development and should be adjusted regularly as your business grows and changes.


ecommerce business plan ppt

What's Your Question?

Making a Risk Management Plan for Your Business

It’s impossible to eliminate all business risk. Therefore, it’s essential for having a plan for its management. You’ll be developing one covering compliance, environmental, financial, operational and reputation risk management. These guidelines are for making a risk management plan for your business.

Developing Your Executive Summary

When you start the risk management plan with an executive summary, you’re breaking apart what it will be compromised of into easy to understand chunks. Even though this summary is the project’s high-level overview, the goal is describing the risk management plan’s approach and scope. In doing so, you’re informing all stakeholders regarding what to expect when they’re reviewing these plans so that they can set their expectations appropriately.

Who Are the Stakeholders and What Potential Problems Need Identifying?

During this phase of making the risk management plan, you’re going to need to have a team meeting. Every member of the team must be vocal regarding what they believe could be potential problems or risks. Stakeholders should also be involved in this meeting as well to help you collect ideas regarding what could become a potential risk. All who are participating should look at past projects, what went wrong, what is going wrong in current projects and what everyone hopes to achieve from what they learned from these experiences. During this session, you’ll be creating a sample risk management plan that begins to outline risk management standards and risk management strategies.

Evaluate the Potential Risks Identified

A myriad of internal and external sources can pose as risks including commercial, management and technical, for example. When you’re identifying what these potential risks are and have your list complete, the next step is organizing it according to importance and likelihood. Categorize each risk according to how it could impact your project. For example, does the risk threaten to throw off timelines or budgets? Using a risk breakdown structure is an effective way to help ensure all potential risks are effectively categorized and considered. Use of this risk management plan template keeps everything organized and paints a clear picture of everything you’re identifying.

Assign Ownership and Create Responses

It’s essential to ensure a team member is overseeing each potential risk. That way, they can jump into action should an issue occur. Those who are assigned a risk, as well as the project manager, should work as a team to develop responses before problems arise. That way, if there are issues, the person overseeing the risk can refer to the response that was predetermined.

Have a System for Monitoring

Having effective risk management companies plans includes having a system for monitoring. It’s not wise to develop a security risk management or compliance risk management plan, for example, without having a system for monitoring. What this means is there’s a system for monitoring in place to ensure risk doesn’t occur until the project is finished. In doing so, you’re ensuring no new risks will potentially surface. If one does, like during the IT risk management process, for example, your team will know how to react.


ecommerce business plan ppt

How to Choose a Phone Plan for Your Business

ecommerce business plan ppt

Every company needs an effective phone plan for their business. It’s important for all your employees to be able to communicate with each other. You also need to ensure that you can take phone calls from clients when they need to reach you. There are many office, VoIP and cell plans available, and your choice depends on what’s best for you. Here’s how to choose the best phone plan for your business. 

The Types of Business Plan

If you’re looking for the perfect business phone plan, you need to think about which will benefit your organization most. There are loads to choose from and each have their advantages and disadvantages. It’s essential for businesses to have the best communications systems, because without this you’ll lose potential customers. Many people choose systems based on their convenience, but also look at how effective they are, the costs and if the system is up to date.

With so many options, businesses rarely know where to start. However, your primary goals will enable you to find the best phone plan for your business. Do you have a large team and need a strong internal communications system? Is saving money your primary goal? Here are some business phone plans, and their benefits. 

Voice Over Internet Protocol (VoIP)

VoIP is taking over the business world, and many companies are ditching their landline service for the internet-based phone solutions. While making international calls on landlines is expensive, VoIP enables you to call anywhere in the world for no extra cost. Phone calls take place over the internet, and you can reach your employees wherever they are.

There are many VoIP solutions, including basic packages, options for mid-sized businesses and high-end solutions. It’s important to think about which solution is best for your business and avoid any hidden costs associated with high-end solutions. VoIP is great for companies and there is a range of technological benefits you won’t find with other providers. Search online to find the best VoIP providers. 

Private Branch Exchange (PBX)

PBX uses hardware to route all calls through the office to and from a central connection. It connects all employees and enables easy transfers. PBX has many benefits, including its cost-effective solutions. Employees can make internal calls without the needs of connecting to an external network. This means that businesses can save money on phone calls, which is especially useful for small companies.

There are automatic capabilities, meaning PBX systems can automatically route calls. Basically, PBX offers an all-in-one solution, but it isn’t as technologically convenient as VoIP solutions. It depends on your needs, but remember PBX systems are best if you use over 12 phone lines. Smaller businesses might find that installing and maintaining a PBX system is too expensive. 

Small Businesses

Small businesses have one thing on their mind; money. They need to find cost-effective solutions to grow their business, but not bankrupt them. Most small companies use manual key-systems to route phone calls. As you add more lines, you’ll find a manual system less convenient and harder to manage.

Key systems are great when businesses are starting out, but if your business is growing then it’s best to choose between a PBX or VoIP solution. There are many positives to manual key systems, and providers are combining technology with the systems to make them better for small business owners to maximize their internal and external communications.

Is the price right? That’s what you should be considering. Many phone providers will offer comprehensive packages for both office and cell use. Combining these will save you money in the long-term and enable you to streamline your communication procedure. The more technology you want, the higher the price. You should weigh up the benefits of cost and convenience when making your decision.

Speak to providers and ask them what bundles they offer. You’ll want to supply your employees with cell phones if they travel out of the office regularly. Choosing a phone system doesn’t have to be complicated if you know what you’re looking for and consider your price limits. 


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E-Commerce Business Plan

E-commerce business plan presentation, free google slides theme and powerpoint template.

Present a business plan with this very professional template. It’s full of corporate vibes and simple-to-edit layouts, so you can clearly state your message in no time. The maps, the infographics, the timelines and even the placeholder logo make use of gradients, taking the visuals to the next level.

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How to Draft E-commerce Business Plan- Download Free PDF, PPT

How to Draft E-commerce Business Plan- Download Free PDF, PPT

Tamana Gupta


You've been buying goods from online stores or marketplaces like Etsy, eBay, and Amazon for years and have always wished you could do the same thing. Writing a business plan may seem more daunting than starting your own e-commerce venture.

On the other hand, a business plan enables you to verify your business idea, evaluate your financial situation, and develop a clear action plan for how you'll get a product from the manufacturer to the final customer.

To put it another way, even though it may seem like the business plan is primarily for the benefit of others, such as potential investors, business partners, or well-intentioned family members who keep nagging you to write one, the business plan serves the interests of the business owner the most.

You'll develop your company's vision and objective as well as the road map for getting there. According to Harvard Business Review research, business owners that create a formal business plan have a 16% higher chance of succeeding than those who don't.


E-commerce Business Plan

An e-commerce business plan is a document that explains your company’s objectives, examines the market and your rivals, and lists the resources required to carry out your plan.

Why do you Need E-commerce Business Plan?

Given that more and more people are making purchases online, an eCommerce business plan is crucial. This number has reportedly surpassed 2 billion. An e-commerce business plan helps you stay organized and is beneficial when looking for investors who need to comprehend your firm.

For instance, with which vendors would you collaborate? What kinds of goods will you carry? Your ideal customer is who? How will you promote your company? Can you still turn a profit while offering free shipping?

Role of SlideTeam

SlideTeam provides you with a step-by-step guide on how to create a business plan for your online shop, what to include, and how to use it to improve your chances of success.

# Start-up cost summary for e-commerce platform

This slide provides information about start-up expenditures that incur during the process of establishing an e-commerce platform. It includes start-up ownership, legalities, and other expenses associated with the platform. It will also highlight how the company will utilize its funds.

Knowing your costs and how to control them will help you effectively launch your company and maintain a profit while it is operating. You can: Determine your beginning costs by Calculating projected earnings. Analyze the break-even point.

Further, showcase how the company is utilizing the fund, and the overview of it gives a clear idea to the audience.

E-commerce Business Plan

Download this Template Now

# Implementing effective business solutions by analyzing the market gap

This slide covers the problem associated with the e-commerce industry and how the company will implement an effective solution to overcome the existing gap. It also helps to identify unexplored areas that other businesses in the same space are not serving currently.

Every business comes into existence to solve a particular problem that is prevailing in the market. So, highlight the market gap and the solution that the business is providing to solve that gap.

E-commerce Business Plan PPT

# Product categories offered by the e-commerce platform

The area of your business plan that discusses your goods and services enables the reader to comprehend your goals, the things you offer, how you compete with other possibilities, or how you fill a market gap that no one else is filling.

The purpose of this slide is to provide a glimpse of the key product categories offered by the platform that delivers a specific value proposition for an end client, such as fashion and apparel, home appliances and kitchen, groceries, home décor, electronics, and accessories, etc.

E-commerce Business Plan

# Analyzing key success factors to strategize e-commerce business

This slide covers the major points to be kept in mind while selling products on the platform. These are understanding prospects' needs, focusing on outcomes and emotions, and building a strong brand.

However, these key factors have the potential to attract investors’ attention and can influence their decision.

E-commerce Business Plan

# Key statistics associated with the e-commerce industry

This slide highlights the thorough assessment of a market within the e-commerce industry. It will help in getting valuable insights and projecting the success that the company expects while introducing its brand and its products to consumers within the market.

Further, showcase the retail sales, in the form of a bar graph by anticipating the next 5 years’ sales for both retail e-commerce sales as well as non-e-commerce sales.

Moreover, showcase the US retail sales growth in the form of a bar chart for different categories.

However, don’t forget to highlight the facts of the US e-commerce sale and the retail e-commerce category growth.

E-commerce Business Plan PowerPoint

# Key market trends shaping the e-commerce industry

This slide highlights the key market trends that have the potential to change the current market scenario, as well as ways that the company can stay ahead of competitors. With these trends, the company will look for innovative or new ways of providing its products and services.

So, highlight the facts and figures to showcase the market trend that is prevailing in the market. Showcase the population % of the country and highlight how many are digital shoppers.

Also, showcase the facts related to the rise in online shopping, digital shoppers age, etc. This will give the overview to the audience who may be thinking to invest in the company.

E-commerce Business Plan Template

# Determining growth drivers for the e-commerce platform

This slide caters to details about various growth drivers resulting in e-commerce platforms' progress. In terms of enhancing shopping experiences with mobile commerce and augmented reality, rise in the number of voice searches, sustainable business practices, etc.

All the growth drivers’ factors can lead you to get funding from a potential investor.

E-commerce Business Plan Presentation

# Detailed porter’s five forces analysis for e-commerce platform

The slide highlights porter’s five forces model and its implications in the US e-commerce industry. The five forces include rivalry among competitors, bargaining power of buyers and suppliers, and the threat of new entrants and substitutes.

Further, mention the force i.e., low, moderate, and high of each key point along with its detailed description to formulate the decision.

E-commerce Business Plan PPT

# Effective go-to-market strategy to increase sales and revenue

The purpose of this slide is to implement an effective go-to-market strategy. The purpose is to bring company's products or services to an end customer taking into consideration elements like sales, positioning, and price.

Mention the marketing strategy made by the marketing team in each element, to give a wide perspective to the audience about the growth & expansion of the company.

E-commerce Business Plan PowerPoint

# Key financial assumptions for an e-commerce start-up

This slide provides a glimpse of important financial assumptions that are to be made while setting e-commerce platform in terms of income, expense, and balance sheet. The computations are based on market trends and conditions prevailing in the e-commerce industry.

So, highlight the financial assumption for different particular for the anticipated 5 years so that audience can calculate the growth of the business.

This is a very important slide of the business plan as every investor and client is interested to know the financial status of the company.

E-commerce Business Plan PPT Template


In PowerPoint, you may find all the data you require for the e-commerce business plan, including market and industry statistics. But not everyone possesses the productivity and organizational abilities required to put together a successful company strategy.

It's our duty to play it right away. A team of researchers and designers collaborate on projects at SlideTeam to provide content that meets consumer needs. A PPT can be modified to meet a person's specific professional needs.

How do I build an e-commerce business?

To get started, do some research into the things you want to sell or can source, choose a business name, register your company with the government, get the necessary permits and licenses, choose an eCommerce platform, build your website, add your products, and launch your brand. But to succeed, have a plan for eCommerce marketing ready.

How many products should I start with an eCommerce business?

As I previously stated, there is no set rule for how many designs to stock in your store. Nonetheless, the ideal starting range appears to be between 6 and 12 items.

Is the future of e-commerce positive?

The eCommerce industry is expanding and will soon undergo a significant evolution. It significantly alters consumer behavior, demands, and shopping trends. In just 25 years, this industry has generated global revenues of more than 2 trillion US dollars.


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E-Commerce Business Plans - PowerPoint PPT Presentation

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E-Commerce Business Plans

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E Commerce Business Plan PowerPoint Presentation Template

E-Commerce Business Plan PowerPoint Template Feature Image

Businesses are adding or moving to online stores . People are looking for effective ways to trade, sell or promote services and products online. Products like shopify, woo Commerce are gaining popularity.

Thus, E-commerce is a field that is growing very fast , without signs of slowing down. And if you want to stand out from the crowd, you could need something special to make your business plan truly attractive. You’re looking at one of the best e-commerce presentation templates as of today.

This presentation template follows a business plan structure. Given that the topic at hand is about modern technology, dark purple is used extensively for backgrounds throughout the slides. The reason behind it is because this tone can emit well a luxury and futuristic sense. Besides, the backgrounds also make use of gradients and contain wavy shapes, representing digital aspects in your presentation.

We have chosen orange, blue and lighter shades of purple for other elements such as shapes, graphs, v.v. So, you can highlight your content in no time without distracting the audience from the main messages. Furthermore, we’ve opted for an excellent sans-serif typestyle for body text that aims to cover the legibility needs for any screen size. The title font’s corners are slightly rounded, giving your content a softer feeling. Moreover, it is an editable template that allows you to go as creative with it as you would like.

So, put the idea hold yourself back aside. Go wild and modify whatever element you think is necessary until you see it best suits your e-commerce business plan. Kick things off right now, right here.

Features of this e-commerce business plan pitch deck template

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