sample business plan for lawn care service

** TIP: Learning what type of grasses, weeds, trees, flowers, shrubs, etc. are indigenous to (and flourish within) the geographic area in which you start your lawn care business may be key to its success. Having background knowledge or expertise on proper care techniques for the lawn elements with which you deal can keep customers happy and reduce the risk of making embarrassing mistakes that can cost your business money and clients.

Start-up Considerations

So once you’ve decided upon the location in which you would like to try your lawn care business, and have a good idea of what type of services you will provide your customers, you will likely want to come up with an idea of how much it will cost to get your operation underway.

Thankfully, a lawn care service is often toward the lower end of the scale when it comes to start-up costs when compared to many other businesses.

Other than the cost of equipment, which is fairly minimal compared to stocking a sizable inventory in say a store, restaurant, or similar venture, you might have some advertising costs (fliers, business cards , a few newspaper ads, maybe even a website), and the cost to register your business or business name with a local municipality.

The great part about developing the business plan during the initial start-up stages of your operation is that some of the more major costs often associated with a new business may be greatly reduced or eliminated altogether with a lawn care service.

You may be able to run your company out of your own home, utilize a personal vehicle for transportation, use word-of-mouth to advertise for your lawn service, and maybe even develop your own website. Once you have a solid foundation under you, you can evolve your business plan into other aspects such as promotional mailings, leasing a space from which to operate, or building a fleet of vehicles and equipment.

** TIP: Consider applying for a W-9 identification number through the IRS to make your business legitimate and reduce chances of having to use your social security number for tax and business purposes.

Equipment will likely be the largest portion of your start-up costs. Before you go out and spend thousands of dollars on the latest lawn mowers , edgers, trimmers, weed eaters, blowers, and all the rest though, you might want to take a look around your own garage first.

You may find that you will be able to get your operation going simply by using the lawn equipment you already own. Doing so can keep start-up costs low, and reduce risk if you aren’t able to grow your business as you expected. Then, if you find your operation is expanding, you can splurge and purchase more advance equipment and build an inventory of items, allowing you to provide more services to customers and protecting yourself against equipment failure.

**TIP: Once you have developed a sizeable equipment inventory, consider developing a cyclical maintenance program to ensure your equipment regularly gets the proper care needed to keep it operating at peak efficiency.

When you are developing your lawn care business plan, you may want to restrain yourself a bit when it comes to labor in the company’s initial stages.

After any initial equipment and advertising costs are paid for, labor will probably be your highest and most consistent expense line. This is why it will probably behoove you to keep labor costs down, at least until you have gathered a core group of customers and find it necessary to expand your business. You may even want to keep your operation limited just to yourself until you learn the ropes and feel comfortable bringing outside parties aboard.

Your labor costs and how you will utilize your personnel is something that will have to be carefully considered in your business plan. There is a fine line between having enough employees to grow your business and be able to handle enough lawns to be profitable and overextending yourself financially.

After you determine exactly how much you want to charge for your services and how much you’ll be paying yourself, you’ll need to consider how many clients you would have to service to pay for your daily overhead (i.e. gas, your time, equipment, etc.). You will then likely have to consider how much you would pay each additional employee and determine if their efforts would garner enough income to cover the cost of their labor.

As your number of team members increase, and in turn labor costs expand, your client list will also have to expand as well to keep pace with the additional labor costs.

**TIP: You may want to try your lawn service as a part-time venture first, testing its success and limiting the number of employees you take on until you’re sure you can sustain the payroll for multiple team members.

I would like more of a financial breakdown that you provide to anyone that’s interested in becoming a part of your company. I am looking into starting up a franchise here in Texas, but I saw all the tools required for start up but nothing broken down financially. Thank you for your time.

I really appreciate your lawn care website.Though I received a great deal of information, I would be interested in learning more of the finaince breakdown. I am planning to start a lawn care service in the 2014 spring year and could use all the info. I can get.

Lawn Care Business Plan Template

Whether you want to start your own lawn care business or expand an existing one, you need a business plan. the following lawn care services business plan template lets you know what elements you need to include in a successful lawn care business plan., fill the form to download business plan templates.

To ensure your lawn care business success in this highly competitive market, you need a properly structured business plan for a lawn care service. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their lawn care businesses. Using the following lawn care business template, you can put together an effective business plan for a lawn care service.

Things to Know Before Writing a Lawn Care Business Plan

Lawn care is part of the larger landscaping industry that includes services like tree care, snow removal, and greenhouse maintenance. Lawn care includes maintaining outdoor spaces such as parks and gardens.

You can find lawn care professionals almost anywhere, including parks, golf courses, and cemeteries. You will find lawn care businesses wherever there is greenery to be taken care of.

Over the 3 years to 2025, revenue in the Landscaping and Gardening Franchise industry is expected to grow 2.3% annually, reaching $1.7 billion.

Over 600,000 lawn care companies employ over a million people.

Lawn care professionals work in a wide range of occupations. The following jobs are found in the lawn care industry:

Key Success Factors for Lawn Care Business

Despite the challenges of the Lawn Care industry, We have identified 5 factors that can help you boost profitability, efficiency, and ultimately success.

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What is a Lawn Care Business Plan?

A lawn care business plan is a road-map for starting and growing your lawn care business. Your business plan outlines your business concept, identifies your target customers, presents your marketing strategy, and details your financial projections.

Any bank or investor you approach will require a lawn care business plan, so putting one together will be critical to securing funding.

In short, writing a business plan can help you succeed if you’re thinking of starting a lawn care business or pitching to investors or venture capitalists.

Why You Need a Lawn Care Business Plan

Lawn care business plans can be used to gain interest from potential investors or to secure loans from banks. They are also helpful to you as the owner. A lawn care business plan allows you to thoroughly analyze every aspect of your potential business.

A solid, detailed plan gives you a clear path to follow, forces you to examine the viability of a lawn care business idea, and may help you better understand your company’s finances and competition.

Lawn care business owners who have a business plan grow 36% faster than those who don’t, and 73% of fast-growing businesses have one.

A lawn care business plan is a living document that should be updated annually as your company grows and changes.

Free: Business Plan Examples

Do you need help creating a business plan? Check out these six free, proven business plan examples from different industries to help you write your own.

Sources of Lawn Care Funding

A lawn care business is mostly funded by personal savings, credit cards, bank loans, and angel investors. In terms of bank loans, banks will want to review your lawn care business plan and make sure you will be able to repay the loan and interest.

Angel investors are the second most common source of funding for a lawn care business. These are wealthy individuals who will write you a check. They may ask for equity or, like a bank, they may offer a loan. Venture capitalists are not likely to fund a lawn care business.

They may consider financing a national lawn care business, but not a single location. The reason is that most venture capitalists expect a return of millions when they make an investment, and an individual location cannot achieve such results.

How to Write a Lawn Care Business Plan

To write a lawn care business plan, you don’t need to be an expert. Our step-by-step guide will show you how to write a lawn care business plan, or you can just download our proven sample business plans to get a better idea.

Lawn Care Business Plan PDF and Word

Download our lawn care business plan in PDF and Word here.

Executive Summary

The executive summary is the most important part of the document since it outlines the whole business plan. Despite the fact that it appears first in the plan, write the executive summary last so you may condense key concepts from the other nine parts.

It’s a part that catches the investor’s eye and provides key information about your company’s overview and upcoming short- and long-term goals.

Tell them what kind of lawn care business you have and what stage you’re in; for example, are you a startup, do you have a lawn care business that you want to expand, or do you have a lot of lawn care businesses?

Finally, an executive summary should provide investors with a preview of what they may expect from the rest of your document.

Check out these executive summary examples to help you write a perfect one for your lawn care business plan.

Free: Executive Summary Examples

An executive summary is the most important part of your business plan, and it need not be challenging to write. This is why we have put together some awesome free Executive Summary examples for you.

Company Analysis

Your company overview in a business plan will be short and clear, similar to the executive summary.

Even if they just have a few minutes, your reader has to understand what your company does and who your customers are.

The following sections will be included in your business plan’s Company Analysis:

Company summary:

Your company analysis will describe the type of lawn care business you are running and its future goals.

The type of lawn care business you might be focused on : Lawn Mowing , Tree services, hedge trimming, and flower services , Pest control , Lawn fertilization and weed control , Mulching , Irrigation system maintenance and repair , etc.

Industry Analysis

Provide a brief overview of the lawn care industry in your industry analysis. This may seem unnecessary, but it serves multiple purposes.

First, researching the lawn care industry will educate you. It gives you an understanding of the market in which you are operating. Secondly, market research can improve your strategy, especially if it identifies market trends.

Furthermore, market research can improve your strategy, especially if it identifies market trends. As an example, if there are some special lawn care services trend in rainy days, make sure your plan also have that services.

Third, market research shows readers you are an expert within your field. Conducting research and presenting it in your plan is the most efficient way to accomplish this.

Industry analysis can be presented as a 8-step process when written as part of a company’s business plan.

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Customer Analysis

The first condition for a lawn care business is to identify its target customers clearly. Customers can be categorized into the following segments: Multi-Family Residential Communities, Malls, Restaurants, Strip Centers, Commercial Office Buildings, Hotels and Resorts, etc.

The customer analysis section is an important part of any lawn care business plan since it evaluates the consumer segments that your company serves. It identifies target customers, determines what those customers want, and then explains how the your lawn care services will meet those requirements.

Customer analysis may be divided into two parts: Psycho-social profiles (why your lawn care services suits a customer’s lifestyle) and Demographic profiles (descriptions of a customer’s demographic qualities).

With regards to demographics, include information about: the ages, genders, locations, and income levels of your customers. When targeting businesses, describe what kind of business, size, and location your target customers are.

The psychological profiles of your target clients reveal their wants and needs. The better you understand and identify these demands, the better your chances of attracting and retaining customers will be.

Competitor Analysis

It is necessary to do a competitor analysis. Because you may use their data to define your goals, marketing plans, tactics, new services, pricing, and more. Use competitor analysis to:

The first step is to determine who your direct and indirect competitors are.

The direct competitors consists of other lawn care businesses that offer essentially the same services to the same people as you do.

Indirect competitors are other lawn care options that people have in addition to direct competitors. In this case, your indirect competitors will be businesses that encourage do-it-yourself lawn care, such as local home improvement stores. Therefore, you may wish to emphasize the convenience of your service. Such competition shows your understanding that not everyone who needs lawn care services will use a lawn care company.

Once you’ve identified the competitors, concentrate on the direct, head-to-head competitors, since they are the most threatening to your lawn care business— but keep an eye on the indirect competitors as well, just in case.

Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.

You will be able to position yourself competitively in the market if you perform proper competitor research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:

The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium lawn care services? Do you offer unique lawn care services that your competitors do not? Will you offer better pricing or will you offer greater customer support?

Consider how you will outperform your competitors and include them in this portion of your lawn care business plan.

Free: SWOT Analysis Examples

Take advantage of our free SWOT analysis examples. Make your business future-proof by identifying your strengths, weaknesses, opportunities, and threats using this free SWOT Analysis Template.

Marketing Plan

Creating a marketing plan for a lawn care business involves identifying the target demographic and finding lawn care that suit their preferences.

As part of your marketing plan for a lawn care business, you should include:

Pricing and Product Strategy

Your lawn care services business must offer services that are quality based and different from those of your competitors. Research what your competitors offer and how they price their lawn care services. Unique services identifies your lawn care business as the place to go for unique services and differentiates it from others.

Placing and Promotions

Place refers to the location of the business office of your lawn care company. Describe how your location might attract customers. As an example, Is your lawn care business next to green house, residential houses, garden or park?

Promoting your lawn care business is the final part of your marketing plan. In this step, you document how you will drive customers to buy your services. A few marketing methods you could consider are:

You should also think about your lawn care company’s Unique Selling Proposition (USP), which should explain why clients should choose you over other lawn care businesses. Ensure that your USP is reflected in your marketing.

Pro Tips: This guide on how to write a sales and marketing plan in a business plan can help your write a killing marketing plan for your lawn care business.

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Operations Plan

While the previous sections of your lawn care business plan described your goals, your operations plan discusses how you will achieve them.

An operational plan in a business plan is helpful for investors, but it’s also helpful for you and employees because it pushes you to think about tactics and deadlines.

Your operations plan should be divided into two individual parts, as seen below.

Your daily short-term processes include all the tasks involved in running a lawn care business, including hiring and training employees, serving customers, procuring supplies, administering the business, etc.

Your long-term goals are the milestones you hope to reach. It may include the date when you hope to lease the facility or remodel the facility; or when you hope to reach $X in revenue.

Management Team

The management team section in a business plan ‘ outlines your management team, staff, resources, and how your business ownership is structured.

This part may be easily organized by dividing it into the following points:

Ownership Structure

Internal Management Team

External Management Resources

Human Resources

This section outlines your lawn care business’s legal structure. If your company is a sole proprietorship , it may simply be one phrase. It might be longer if your company is a partnership or a corporation . You should make it a point to clarify who owns what part of the business.

This section should not only outline who is on your management team but also how each person’s skill set and experiences will contribute to the growth of your lawn care business. Ideally, you and/or your team members have direct expertise in the lawn care business. If this is the case, highlight your experience and skills.

Think of these external management resources as your internal management team’s backup. Consider forming a advisory board if your team is lacking expertise and experience with lawn care business.

An advisory board would consist of 3 to 7 people who would serve as mentors to your lawn care company. They would assist in answering queries and providing strategic direction.

If necessary, search for advisory board members with expertise running lawn care business.

Describe all of your company’s external professional advisers, such as accountants, bankers, attorneys, IT experts, business consultants, and/or business coaches.

The final topic to consider in the management area of your lawn care business plan is your human resource needs.

Financial Plan

As part of your financial plan, you should present a 5-year financial statement broken down monthly or quarterly for the first year, and then annually. Financial statements include your income statement, balance sheet, and cash flow statement.

Income Statement

A profit and loss statement is more commonly called a income statement. It shows your revenue and subtracts your expenses to determine whether you were profitable or not.

As you develop your income statement, you need to develop assumptions. Will you serve 30 patients per day or 200? Will sales grow by 2% or 10% per year? Your choice of assumptions will greatly impact your business’s financial forecasts. Conduct as much research as possible in order to ground your assumptions in reality.

Free: Income Statement Template

Create a financial statement for your business by downloading our free income statement templates.

Balance Sheet

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.

The balance sheet shows your lawn care business’s net value at a specific point in time. It categorizes all of your company’s financial data into three categories:

The equation that expresses the relationship between these financial data elements is Assets = Liabilities + Equity.

Create a pro forma balance sheet for your lawn care business plan that highlights the information in the income statement and cash flow projections. A balance sheet is normally prepared once a year by a company.

Balance sheets indicate your assets and liabilities, and while they contain a lot of information, they are simplified to highlight the most important things you need to know.

For example, spending $50,000 to build out your lawn care business will not result in instant revenues. Rather, it is a asset that should help you earn money for many years to come.

Cash Flow Statement:

Your cash flow statement will help you determine how much money you need to start or grow your lawn care business. In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a lawn care business:

Free: Balance Sheet Template

Create a financial statement for your business by downloading our free balance sheet templates.

List any additional material you cannot include elsewhere, such as resumes from key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories.

Attach your full financial projections along with any supporting documents that make your plan more compelling in the appendix.

Bonus Tip: Learn how to write a business plan appendix for your lawn care business.

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Summary of the Lawn Care Business Plan

A lawn care business plan is a worthwhile investment. As long as you follow the template above, you will become an expert in no time. By following the template, you will understand the lawn care business, your competition, and your customers. The plan will help you understand the steps necessary to launch and grow your lawn care business.

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Wouldn’t it be nice if your business plan could be completed faster and easier?

With Wise Business Plan Template , you can finish your lawn care business plan in just 6 hours or less with a 30-Day Money-Back Guarantee!

You can also download our 300+ free business plan templates covering a wide range of industries.

OR, we can create your lawn care business plan for you

Since 2010, Wise business plans ‘ MBA professional business plan writers has developed business plans for thousands of companies that have experienced tremendous success.

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How To Create a Lawn Care Business Plan

A business plan is one of the most vital tools for any business that wishes to be successful within their industry. Whether you are the owner of a retail store, an e-commerce business, or a lawn care service provider, you will need a well-developed business plan. Your business plan can help you gauge the current state and capabilities of your company, and establish a path for future growth. Drafting a business plan for your lawn care startup is considered a good business practice that will considerably increase the chances of longevity for your company down the road. Even a simple lawn care business plan can take a small startup business to the next level.

The purpose of a business plan is to lay down a path for your business to follow and help make decisions and eventually grow! The business plan will also be valuable if you ever need to look for potential investors. Entrepreneurs should not be intimidated by creating a business plan; there are dozens of templates available online to follow. Your plan can be simple and does not need to be outside of your abilities.

Your business plan can and should evolve over time. As your business continues to grow, the service you offer or the markets you serve may need to expand, thus your business plan will expand with it.

Key elements

In order to create an effective lawn care business plan, several key elements should be incorporated; include a company summary, the services, an analysis of the market, a strategy for marketing and sales, a personnel plan, and a financial plan. Each element contains a breadth of information that will ensure your company stays on a successful path. An effective lawn care service business plan will encompass each of these aspects. Consider a sample business plan for lawn care services to see how to incorporate each of these aspects. A quick Google search for “free sample business plan” will show you tons of results and give you the inspiration you need to get started. If you own a lawn care company, a business plan may be just what you need to grow your company.

Documenting this information will prevent a lot of issues that could arise in the future.

Company summary

An important element that should be incorporated into your business plan is a detailed summary of your company. In this section, it is important to highlight and identify the industry you intend to service, the company’s ownership, the finances and assets, and who runs the daily operations. Documenting this information within your business plan will prevent a lot of issues that could arise in the future. For example, if you are going into business with a partner, a business plan can ensure you both start off on the right foot; as well as maintain the arrangements that were agreed upon. This section of the business plan also outlines the company’s assets and start-up costs. For lawn care companies, this aspect is crucial as you should account for the costs of your equipment and any other tools you may need ahead of time.

Your services and the market

Another aspect of a business plan that should be incorporated is a list of services you intend to provide to your clients, based on their equipment and the market. A sample lawn care business plan may include trimming, landscaping, gardening, and other types of yard work. While incorporating your services, you may also want to analyze the market you intend to serve, as your services offered can change over time. In addition to researching your top competitors, business owners should also become familiar with the needs of the market and the customers they will be servicing. For example, it is recommended that business owners research their ideal customer and their demographics. Incorporating this information into your business plan will ensure your company maintains focus on the target market.

Company strategy

Another key element to include in your business plan is the company’s strategy. This aspect of the business plan notates how the company intends to progress forward and operate. For example, a sample business plan for lawn care service may include the pricing of their services and their marketing techniques. This section of your business plan will also reference how you intend to spread the word about your business. You may also want to consider how you plan to interact with your customer base and obtain feedback.

Personnel and financial planning

You’re also going to want to incorporate a personnel and financial plan. Personnel includes all the people you intend to hire and financial includes the way in which you will manage your financial resources and investments. Before you start your company, it is recommended that you have an outline of your hiring needs. While you may save money by fulfilling several of the roles within your company, as time progresses you may need assistance to keep up with production. For example, a sample lawn care business plan may include the need for additional staff members. Realizing the strength in numbers, this team will develop a higher production rate. While constructing your personnel plan, you may also want to consider drafting an accommodating financial plan as well. Your financial plan should include a sales forecast, your personnel costs, and a budget for your expenses. Whether you project these figures for next year or the next five years, having a plan for the financial future of your company is a necessity. The easiest way to do this is with a spreadsheet software like Excel or Google sheets. Contacting a financial advisor may be easiest for you if you don’t have experience with these tools.

Get help with your business plan

"Furthermore, you can look to other professionals for assistance with developing a solid business plan. Consider reaching out to a local business manager to have a business plan developed for your lawn care company today." and provide examples of where they can locate these "plethora of resources"

A business plan is an essential tool for successful companies.

From clothing retailers to lawn care companies, a business plan is an essential tool for successful companies. Even a simple lawn care business plan can help your company excel. While many business owners may dread the task, there are a multitude of resources that will help simplify the process. A lawn care business plan example can provide you with a guide to follow. On the other hand, business owners can fill in their information on a lawn care business plan template. Furthermore, you can look to other professionals for assistance with developing a solid business plan. Consider reaching out to a local business manager to have a business plan developed for your lawn care company today.

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Lawn And Garden Service Business Plan Sample

This sample will provide you with some of the elements that should be included in your lawn and garden service business plan..

1. Executive Summary

Fescue & Sons Yard Care is a residential lawn care service targeting rural middle-class homes with large yards which the owners cannot care for well on their own. Over the last three years, the prices for homes in the nearby urban area have skyrocketed.

Many families in our targeted income bracket have chosen to buy larger parcels in the nearby countryside, rather than spending huge amounts on small lots in the city. However, many of them are unprepared for the level of care such large lawns require, and end up with small gardens near the house, and overgrown acreage further away.

Fescue & Sons Yard Care will start out as a partnership, owned jointly and equally by Red and Kikuyu Fescue. For the last five years, Red has worked as head landscaper at ABC Landscaping. He now has the design and lawn-care expertise, as well as the management experience, to begin his own business. Kikuyu is a graphic designer and master gardener.

Her skills will be extremely useful in creating the look of our marketing materials, from brochures to business cards to newspaper ads. She will continue to work in her current job while Red manages the day-to-day details of the company.

Over the first summer, Red will be the primary employee, with some part-time help from his son, Rye. Rye has worked with Red at ABC landscaping and will continue to help out at Fescue & Sons in the summers.

In the coming spring, we will hire an additional landscaper for seasonal work, and may hire another if demand warrants. In mid-summer of Year 2 we will purchase additional equipment, including a second trailer or used truck.

As a business with largely seasonal profits, we will use the high summer revenues to support the business through the winter’s leaner months. We will have a modest profit in the first year, but expect profits over $8,000 in the second fiscal year and over $10,000 in the third year.

1.1 Objectives

Our objectives for the first three years of operation are to:

1.2 Mission

The mission of Fescue & Sons Yard Care is to provide top-quality residential and commercial yard care service. We will strive to attract and maintain customers by providing services in the most timely manner to provide 100% customer satisfaction. Our services will exceed the expectations of our customers.

1.3 Keys to Success

2. Company Summary

Fescue & Sons Yard Care will offer residential and commercial lawn care service, including lawn cutting, trimming, edging, and removal of the clippings.

Most of our customers will use our services once every week or every two weeks, depending on the amount of rain we get.

In this area, lawn care needs vary greatly depending on the weather, and while this year is likely to be dry, future years will probably see a return to normal rain levels, meaning faster-growing grass and weeds and more frequent lawn care.

2.1 Company Ownership

Fescue & Sons Yard Care will start out as a partnership, owned jointly and equally by Red and Kikuyu Fescue.

As the business grows, the owners will consider re-registering as a limited liability company or as a corporation, whichever will better suit the future business needs.

2.2 Start-up Summary

Fescue & Sons Yard Care’s start-up costs include:

Home office equipment: file cabinet, computer system (including printer, scanner, and fax software)

Long-term assets:

Vehicle: The owners are contributing a 1998 Toyota pickup to the business

Short-term assets

3 . Services

Fescue & Sons Yard Care will provide residential lawn care service which includes lawn cutting, edging and trimming. Optional services will be available upon customers’ requests.

The service is typically offered once a week in season, but we can create a custom schedule for clients if they have beginning of the season projects, or if the weather changes their lawn care needs.

4. Market Analysis Summary

Fescue & Sons Yard Care will target rural middle-class families with larger lawns or parcels of property. This population is the most likely to use a lawn care service such as ours, since they often have more acreage than they can easily care for.

Red will be canvassing neighbourhoods and posting flyers to develop a clientele. We will also place advertisements in the local rural newspaper to develop visibility for Fescue & Sons Yard Care.

In the second year, Red will expand service beyond the small rural town to the urban area located 15 miles east.

4.1 Market Segmentation

Fescue & Sons Yard Care will be targeting families with annual income over $50,000. The median income of $50,000 and above is targeted because they tend to have more disposable income for the care of their lawn, whereas lower income families will tend to provide their own lawn care.

Over the last three years, the prices for homes in the nearby urban place advertisements have skyrocketed. Many families in our targeted income bracket have chosen to buy larger parcels in the nearby countryside, rather than spending huge amounts on small lots in the city. However, many of them are unprepared for the level of care such large lawns require, and end up with small gardens near the house, and overgrown acreage further away.

By targeting customers with large lawns and parcels of property, we will fill the niche created by urban flight, as well as keep our margins higher than we could with small lawns. Transportation time and costs for all the equipment make it more profitable to do a few large lawns than many smaller ones.

By doing a superb job on these rural lawns in the first year, we hope to build a positive reputation which will carry over with recommendations to co-workers and friends in our customers’ former urban neighbourhoods. Since we want to maximise lawn size cared for in both settings, our eventual outreach to urban dwellings will focus on high-end houses and lawns on large, often older, lots.

4.2 Target Market Segment Strategy

Initially, we will canvass nearby homes in our rural town. Red will be basing the business out of our home, very close to the target market. Red will start by speaking with his own neighbours.

Although some people are put off by solicitors, Red is their neighbour, so they will be more comfortable with him and he will be able to make his sales pitch. We will also put some small signs on our own lawn advertising our service.

Once Red has built up a steady list of customers he will begin to run advertisements in the local paper to gain access in different neighbourhoods. In the second year, we will continue running ads and begin outreach to the more affluent city customers with large lawns.

4.3 Service Business Analysis

Fescue & Sons Yard Care will be working in the lawn care industry. The industry includes both residential areas (individual homes) and commercial areas (apartment complexes, business parks, schools, etc.).

The commercial side is generally serviced by larger landscaping services. The residential side is serviced by both landscaping companies and basic lawn care service companies.

The lawn care business is made up of many small companies. This occurs because of the high labor intensity and low start-up costs of the industry. The industry is vulnerable to recession, as lawn care is a luxury.

Lastly, the lawn care industry is seasonal, with the high season being spring through fall. There is usually little activity in the winter, but some can be achieved by acquiring a clientele that will utilise monthly maintenance through the winter months.

4.3.1 Competition and Buying Patterns

The lawn care business can be divided into two types, residential and commercial. As a start up or one person business, it is much easier to enter into the residential market compared with the commercial market. The commercial market is dominated by larger, established companies.

Within the residential market, there are two competitors: full-scale landscaping companies and basic lawn care services. The full-scale landscaping companies will generally be handling jobs outside of Fescue & Sons’ range. They are servicing even larger homes that require other landscaping activities that need more equipment and multiple employees.

The margins are therefore larger for the full-scale companies because they can charge more for the higher-skilled work. The other competitor is the basic lawn care services, not unlike Fescue & Sons Yard Care. In the residential market, the current competition is underwhelming and often lacks basic quality and professionalism.

The trend with the residential customers is that they are making their purchasing decisions based on referrals and perceived professionalism and quality of service.

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Lawn Landscaping Business Plan

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Greens Manicure Service

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Greens Manicure Service is a seasonal residential lawn care service targeting suburban middle-class homes with larger yards. A large grouping of this demographic is located in Steve’s neighborhood. Steve will leverage his connection to the neighborhood to sign up customers.

For year one Steve will have one employee in addition to himself. By year two Steve will purchase a second vehicle, additional equipment, and hire two new employees to form a second work crew.

Greens Manicure Service is projected to reach profitability by month seven and will have profits of $10,000 by the end of the third year. Revenue activity will occur from April through November.

1.1 Objectives

The objectives for the first three years of operation include:

To develop a sustainable home business, surviving off its own cash flow.

1.2 Mission

Greens Manicure Service’s mission is to provide the customer with professional lawn care. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

Lawn landscaping business plan, executive summary chart image

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Lawn Care Business Plan Template [Free PDF]
Lawn Care Business Plan Template Free Of Lawn Mowing Business Plan
FREE 11+ Lawn Care Business Plan Templates in PDF
Lawn Care Business Plan Template Free Of Landscaping Business Plan
Lawn Care Business Plan Template Free Of Lawn Mowing Business Plan
Lawn Care Business Financial Plan / Lawn Care Business Plan Template

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COMMENTS

How to Write a Lawn Care Business Plan [With Free Template]
1. Cover page and table of contents. If you're writing a lawn care business plan to get financing, you'll need to include: A cover page with your business's logo, address, and contact details, as well as your own name and role in the company.It should also say "business plan" in big letters so the reader knows what they're looking at.
Lawn care Business plan: Guide & Template (2023)
Grow your business into a landscaping business using the simple and elegant lawn care business plan created by Upmetrics online business planning software. Download Template. Create a Business Plan. Excellent 4.7/5.0. Creating beautiful lawns is no less than creating an artistic masterpiece. A lawn that looks appealing is a perfect balance ...
How To Create A Lawn Care Business Plan
The next part of your business plan is developing a market analysis. It's an evaluation of how well-suited the market is for your lawn care business. Creating a market analysis might seem complicated, but it's essentially nothing more than answering a few fairly simple questions. Identify Your Potential Customers.
10+ Lawn Care Business Plan Examples
3. Developing a lawn care business plan touches not only your business management and operational decisions. This document also deals with marketing, sales, financial, auditing, and customer service processes which enable you to be more well-rounded as a business entity.You may also see implementation plan examples. 4.
Lawn and Garden Services Business Plan
Executive Summary. Fescue & Sons Yard Care is a residential lawn care service targeting rural middle-class homes with large yards which the owners cannot care for well on their own. Over the last three years, the prices for homes in the nearby urban area have skyrocketed. Many families in our targeted income bracket have chosen to buy larger ...
Lawn Care Business Plan Template [Updated 2023]
The following sample lawn care business plan template gives you the key elements to include in a winning lawn care business plan. It can be used to create a business plan for a landscaping business, a lawn mowing business plan and a landscaping design business plan. ... Sample Lawn Service Business Plan. Below is a free sample of each of the ...
Lawn Care Business Plan Sample
2.4 Business Target. The main target of the business is to provide a reliable and good-quality lawn care service that our customers can trust. We will make this possible through a well-researched business plan for a landscaping company. The financial goals for the first three years of our operation are described below:
PDF Lawn Care Business Plan Example
The most important component of an effective lawn care services business plan is its accurate marketing analysis. If you are starting on a smaller scale, you can do marketing analysis yourself by taking help from this lawn care business plan sample or other lawn care services business plans available online. Industry Analysis Start Writing here...
Lawn Care Business Plan [Sample Template for 2022]
The Cost of Launching our official Website: $600. Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $1,000. Going by the report from our research and feasibility studies, we will need about $60,000 to set up a standard lawn care and landscaping business in Long Beach, CA.
FREE 11+ Lawn Care Business Plan Templates in PDF
Step #2: Come up with a business name. It depends on you whether you want to create a business name first or create one at the last part. Your business name would reflect the everything about your business even without having to read your business plan.
Lawn Care Service Business Plan Sample
This article contains a simple lawn care service business plan sample. This sample will be of great help in helping you set up your own company. Below is a business plan sample for a lawn care service business. Business Name: Green and Clean Lawn care company. Executive Summary.
Business Plan for Lawn Care Service
When you are developing your lawn care business plan, you may want to restrain yourself a bit when it comes to labor in the company's initial stages. After any initial equipment and advertising costs are paid for, labor will probably be your highest and most consistent expense line. This is why it will probably behoove you to keep labor costs ...
Lawn and Garden Services Business Plan
The service is typically offered once a week in season, but we can create a custom schedule for clients if they have beginning of the season projects, or if the weather changes their lawn care needs. Your business plan can look as polished and professional as this sample plan. It's fast and easy, with LivePlan.
Lawn and Garden Services Business Plan
7.1 Start-up Funding. The owners are contributing a truck worth $3,500 as a long-term asset to the business, plus $1,500 cash toward purchasing the short-term assets needed (mowers, trimmers, safety equipment, etc.). In addition, we are seeking a loan of $11,000 to fund the rest of the start-up requirements.
Lawn and Garden Services Business Plan
Company Summary. Fescue & Sons Yard Care will offer residential and commercial lawn care service, including lawn cutting, trimming, edging, and removal of the clippings. Most of our customers will use our services once every week or every two weeks, depending on the amount of rain we get. In this area, lawn care needs vary greatly depending on ...
Lawn Care Business Plan Template
To ensure your lawn care business success in this highly competitive market, you need a properly structured business plan for a lawn care service. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their lawn care businesses. Using the following lawn care business template, you can ...
Lawn and Garden Services Business Plan
5.2 Marketing Strategy. Our marketing strategy in the first year relies largely on face-to-face contact between Red and potential customers, and word-of-mouth from satisfied clients. In the second year, we will place more ads, and in different papers (such as in the nearby city), as well as trying to generate more word-of-mouth from our customers.
How To Create a Lawn Care Business Plan
Key elements. In order to create an effective lawn care business plan, several key elements should be incorporated; include a company summary, the services, an analysis of the market, a strategy for marketing and sales, a personnel plan, and a financial plan. Each element contains a breadth of information that will ensure your company stays on ...
Lawn And Garden Service Business Plan Sample
This sample will provide you with some of the elements that should be included in your lawn and garden service business plan. Use this example to compile your own. 1. Executive Summary. Fescue & Sons Yard Care is a residential lawn care service targeting rural middle-class homes with large yards which the owners cannot care for well on their own.
Lawn Landscaping Business Plan
The utilization of Greens Manicure Service in at least 20 different residential homes. To increase our number of clients served by 20% per year through superior service. To develop a sustainable home business, surviving off its own cash flow. 1.2 Mission. Greens Manicure Service's mission is to provide the customer with professional lawn care.