- Entrepreneurial Issues
Sample Business Plan for an Organic Restaurant
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QUESTIONS: Green product concept is part of the Corporate Social Responsibility (CSR) of an organization. In this context, the firm's goal is to determine the needs, wants and interests of its target markets and to deliver the desired satisfactions more effectively and efficiently than competitors, in a way that protects the environment or improves the consumers' and the society's interests. Assume that you are an entrepreneur, leading an organization and keen in implementing the green product concept in the near future. Using one product of your organization, prepare a business plan that incorporates green product concept as part of the social responsibility activity for your organization. INSTRUCTIONS: The business plan should include the following : 1. Executive Summary . 2. Business description - general description of the business, industry background, goal and potential of the business . 3. Marketing- target market, market size and trends, competition, estimated market share, description on marketing mix . 4. Operations - indentify location, specific operational procedures, personnel needs and uses, proximity to suppliers . 5. Management-key management team, legal structure, and board of Directors . 6. Financial forecast - cash flow statement, income statement and pro forma balance sheet . 7. Critical Risks - potential problems, obstacle and risks, alternatives courses of action . 8. Conclusion . 9. References . The article Should contain about 3000 - 5000 words (15 - 20 pages)
Wallen's Organic Resto Business Plan
I. Executive Summary
Wallen's Organic Resto is a new healthy, organic restaurant that serves its customers with meals made up of the freshest organic produce and lean cuts of meat. The meals are of high nutritional value and inspired by the various cuisines around the world. The restaurant is located in the heart of San Luis, Obispo, California which is the home of organic farms and locals producing various organic products. A sister company of Wallen's Market, Wallen's Organic Resto is the response to the call for corporate social responsibility in the form of a green product concept that aims to serve the community with nutritious and creatively cooked organic foods for the health conscious consumer.
Research has shown that more and more mature people are promoting the value of eating the right kind of food as well as going on diet to keep one's self physically and mentally fit. In San Luis, Obispo, a large number of people belong to the ages 25 to 50 group and together with the health conscious group, they form a large chunk of the potential market of Wallen's Organic Resto.
Wallen's Organic Resto is challenged by the various competitors in the area. However, certain strategies will be done in order to develop an advantage and a competitive edge among the rest in the industry. The restaurant will create a unique design for the restaurant to create an ambiance that will add to customer's satisfaction. The new restaurant will use eco-friendly plates and cutleries made of bamboo and compostable, disposable containers for take-out items. It will provide a homely atmosphere with movies and comfortable couches to help their customers relax after a day's work.
The customers of Wallen's Organic Resto will witness for themselves how the staff promote becoming eco-friendly starting from the organic food, the disposable compostable materials and exotic store design, to the efficient utilization of energy, water and other resources in the restaurant.
Wallen's Organic Resto cares for their customer's health and its building will be LEED certified as it only wishes to use sustainable, resource efficient models in its renovation and operation. The new company supports its community by patronizing the produce of the locals and the organic farm in the area, the Cal Poly Organic Farm that is CCOF (California Certified Organic Farmers) certified. The employees are trained to prepare the food in the best possible way while providing the highest level of customer service to ensure a satisfying experience at all times.
II. Business description
Wallen's Organic Resto is a single-unit, medium-sized restaurant that will feature a menu composed of widely influenced cuisine giving its customers a savory and nutritious freshly cooked meal. The restaurant will be located in San Luis, Obispo, California, beside its sister company, Wallen's Market.
Wallen's Organic Resto is Wallen's Market's response to corporate social responsibility to promote the green product concept focusing on the importance of healthy food choices and patronizing organic products to support the local organic food producers in the community. The menu will be simple but there will be a variety of choices every day inspired by the cuisines of many different world cultures. Organic ingredients that are produced by the local community will be used so they will have an opportunity to give a portion of their meal expenses to help their own neighbors in the community and to help promote environmental sustainability.
Our goal is to provide a healthy and delicious dining experience of organic food in an environmentally sustainable location with staff who ensure that our customers always receive the consistent outstanding customer service they deserve.
Wallen's Organic Resto will be successful as it will provide its customers a unique and innovative dining atmosphere, product quality, exceptional service, and cost-effective prices.
Mr. John Wallen, the founder of Wallen's Market which is the sister company of Wallen's Organic Resto has been serving the people of San Luis, Obispo for the past six years and knows the market good enough to provide them with the kind of products and services they want.
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ocr nationals · web viewcontents contents 2 introduction 3 scheme of work: ocr gcse business...
- OCR Nationals · Web viewContents Contents 2 Introduction 3 Scheme of Work: OCR GCSE Business Studies Unit A291: Marketing and Enterprise 5 Sample Lesson Plan: OCR GCSE Business Studies
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© OCR 2008GCSE Business (Linear 2012)
Scheme of Work: OCR GCSE Business Studies Unit A291: Marketing and Enterprise 5
Sample Lesson Plan: OCR GCSE Business Studies Unit A291: Marketing and Enterprise - Introduction to Promotion 21
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OCR has produced a summary brochure, which summarises the changes to Business Studies. This can be found at www.ocr.org.uk, along with the specification.
In addition and in response to reforms announced by the Government and in response to Ofqual mandated changes to GCSEs, unitised assessment of this qualification is being replaced by linear assessment from September 2012. This means that candidates commencing a two year course from September 2012 will take all of their GCSE units at the end of the course in June 2014.
In order to help you plan effectively for the implementation of this specification we have produced these Schemes of Work and Sample Lesson Plans for Business Studies. These Support Materials are designed for guidance only and play a secondary role to the Specification.
OCR involves teachers in the development of new support materials to capture current teaching practices tailored to our new specifications. These support materials are designed to inspire teachers and facilitate different ideas and teaching practices.
Each Scheme of Work and set of sample Lesson Plans is provided in Word format – so that you can use it as a foundation to build upon and amend the content to suit your teaching style and students’ needs.
The Scheme of Work and sample Lesson Plans provide examples of how to teach this unit and the teaching hours are suggestions only. Some or all of it may be applicable to your teaching.
The Specification is the document on which assessment is based and specifies what content and skills need to be covered in delivering the course. At all times, therefore, this Support Material booklet should be read in conjunction with the Specification. If clarification on a particular point is sought then that clarification should be found in the Specification itself.
GCSE Business Studies (Linear 2012) 3 of 23
A Guided Tour through the Scheme of Work
4 of 23 GCSE Business Studies (Linear 2012)
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= ICT Opportunity This icon is used to illustrate when an activity could be taught using ICT facilities.
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GCSE Scheme of Work
OCR GCSE Business Studies Unit A291: Marketing and Enterprise
Suggested teaching time 2.5 hrs Topic Analysing the Market
Topic outline Suggested teaching and homework activities Suggested resources Points to note
Mass, niche and test markets
Discussion on product and market orientation.
Identification of the different ways of segmenting a market.
Group work – using holiday brochures, produce a display showing how holidays are aimed at different market segments.
Provide a variety of products or images of products and ask candidates to suggest the age of the most likely consumer.
Choose a variety of other market segments, and candidates suggest five goods or services aimed at each market segment.
Homework - introductory activity OCR endorsed textbook pages 2-3.
Candidates investigate the area in which they live. Produce a PowerPoint presentation of the results.
Activities 4, 5 and 6 pages 12-13 OCR endorsed textbook.
Homework - any past exam question from old specification.
Discussion of different types of markets, mass, niche and test.
Holiday brochures could include: Families, Winter Sun, Ski, Premier, and Far Away Shores etc.
Everyday items could include electrical items, CDs, DVDs, magazines, concerts, cars etc.
Use the website www.upmystreet.com to find the information required.
If appropriate centres may wish to undertake
GCSE Business Studies (Linear 2012) 5 of 23
GCSE Scheme of WorkOCR GCSE Business Studies Unit A291: Marketing and Enterprise
Assessment Activity page 14 OCR endorsed textbook.
the relevant task in the controlled assessment at this point. Please ensure that the task used is valid for the series in which the candidate will be certifying. This information is on the front cover of the task.
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Suggested teaching time 3 hrs Topic Market Research and data collection
Primary and secondary research
Unique Selling Point (USP)
Discussion of what market research is and why businesses carry it out.
Identification of the different methods of primary and secondary research.
Discussion on the different sampling methods used in market research.
Primary and secondary methods of market research flashcards.
Activity 5 page 22 OCR endorsed textbook.
Advantages and disadvantages of the different methods of market research- matching exercise.
Homework - test advantages and disadvantages of market research methods.
Homework - any past examination question on this topic.
A SWOT analysis can be undertaken for the school or any other business that the candidates are familiar with.
Assessment Activity page 25 OCR endorsed textbook.
Discussion about what is a USP. Collect examples of business USP’s.
Small whiteboards and pens for individual answers to be displayed.
Small whiteboards and pens.
A display of this work could be produced.
These can be found easily in a local newspaper, where candidates can cut out examples. Alternatively the teacher can produce a collection of examples for the candidates to highlight the USP.
If appropriate, centres may wish to undertake the relevant task in the controlled assessment at this point. Please ensure that the task used is valid for the series in which the candidate will be certifying. This information is on the
GCSE Business Studies (Linear 2012) 7 of 23
front cover of the task.
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Suggested teaching time 1 hr Topic The Marketing Mix
The marketing mix Discussion on the 4 Ps of the marketing mix.
In groups examine a selection of businesses or products and discuss how the 4 Ps are used.
‘Supermarket football league’ activity. Associate a variety of supermarkets with each league. List the common features of the supermarkets in each league. List the ways in which the supermarkets in each league try to make themselves different from their competitors. List how the supermarkets use the marketing mix to attract customers.
Activity 2 page 30 OCR endorsed textbook Investigate examples of how the
marketing mix can go wrong, eg. the Sinclair C5.
Candidates could report back to the rest of the class.
Any football league the candidates are familiar with will be suitable for this activity. E.g. if the English Football League is used then use The Premier League, Championship, League One etc.
ICT could be used to produce this work.
GCSE Business Studies (Linear 2012) 9 of 23
Suggested teaching time 2 hrs Topic The Marketing Mix - Price
Price Discussion about the importance of price in the marketing mix. Show a variety of products and ask the candidates to price them.
Discussion about the different pricing strategies which are available for businesses to use.
Visit various websites to look at the ways in which pricing is used to promote businesses.
Activity 2 page 40 OCR endorsed textbook.
Using images of a variety of products the candidates must recommend with reasons the most appropriate pricing strategy.
Homework - collect a variety of examples of how business use price in the marketing mix.
Homework - any past examination question.
Assessment Activity page 42 OCR endorsed textbook.
Use any website where pricing is evident eg www.tesco.com www.bmibaby.com or a variety of magazines and newspapers.
If appropriate, centres may wish to undertake the relevant task in the controlled assessment at this point. Please ensure that the task used is valid for the series in which the candidate will be certifying. This information is on the front cover of the task.
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Suggested teaching time 5 hrs Topic The Marketing Mix - Product
Product Discussion about why businesses use research and development.
Research businesses which use research and development.
Show the candidates a selection of the product mix of a well known business, eg. Proctor and Gamble or Nestle and ask what all the products have in common.
Branding quiz – candidates have to list the names of the businesses from the logo or symbol of the business.
Activity 3 page 47 OCR endorsed textbook.
Activity 8 page 50 OCR endorsed textbook.
Using a blank product life cycle ask the candidates to complete it using the names of the five stages.
On a piece of A3 paper draw a large product life cycle. Cut out a variety of products from magazines and place them on the appropriate stage of the product life cycle.
Activity 5 page 48 OCR endorsed textbook.
Any business that the candidates are familiar with can be used.
Encourage candidates to select products for all of the stages. The Internet could be used for this activity.
If appropriate, centres may wish to undertake the relevant task in the controlled assessment at this point. Please ensure that the task used
GCSE Business Studies (Linear 2012) 11 of 23
Homework - any past examination question
Assessment activity Page 50 OCR endorsed textbook.
is valid for the series in which the candidate will be certifying. This information is on the front cover of the task.
Suggested teaching time 2 hrs Topic The Marketing Mix – Place and E-commerce
Place and e-commerce Discussion about the importance of where a business sells its products or services.
Suggest a variety of examples and candidates decide which method of distribution would be used and give reasons for the choices they make.
Discuss the importance of the Internet in marketing.
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Produce a leaflet showing the advantages and disadvantages of buying goods in shops and on the Internet.
Activity in which candidates ‘buy’ specified goods on the Internet.
Activity 6 page 60 OCR endorsed textbook Advantages and disadvantages to
consumers of using e-commerce. Activities 7, 8, 9 and 10 pages 62-64 OCR
endorsed textbook. Assessment Activity page 65 OCR
The Apprentice BBC, Internet retail outlets, www.pricerunner.co.uk
This activity can be undertaken as an Apprentice style activity. The winning team being the ones who spend the least amount of money on the specified goods.
If appropriate centres may wish to undertake the relevant task in the controlled assessment at this point. Please ensure that the task used is valid for the series in which the candidate will be certifying. This information is on the front cover of the task.
GCSE Business Studies (Linear 2012) 13 of 23
Suggested teaching time 7.5 hours Topic Promotion
Introduction Identification of the different types of advertising.
Discussion about the different types of goods and services that are advertised heavily.
Identification of the different types of goods and services that are not advertised.
Discussion on the role of the Advertising Standards Authority.
Write up as chart/poster activity.
Homework - introductory activity OCR endorsed text book, page 2.
Activities 6 and 7 page 75 OCR endorsed textbook.
White board/flip chart to help with collation of results.
Collection of advertisements from magazines, newspapers etc.
The introduction aims to get students thinking about the level and targeting of advertising and general promotions.
Suitable categories for data to be decided when results are known. This may come from students, especially the more able.
Understanding methods of promotion (1)
Group discussion about the aims of promotion - candidates to make notes in exercise books.
Methods of promotion – link back to previous lesson to give names to particular activities.
“Requirements of the controlled assessment” page 4 OCR endorsed textbook.
Care is needed to make sure that candidates understand the basic terminology.
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Write up of notes.
Activity 1 page 68 OCR endorsed textbook.
Activities 2 and 3 page 71 OCR endorsed textbook.
Understanding methods of promotion (2) - introduction
General class discussion on promotion methods (as opposed to advertising from the introduction section).
Candidates give group presentations promoting an everyday product (the product could be supplied from the list provided).
Discussions about each presentation and whether or not the rest of the group is persuaded.
Homework - individual write up of the promotional plan, including justified reasoning.
Any everyday items from home – one item per group of four students. Suggested items include a bottle of coke, tin of baked beans, a book, washing powder etc.
This could be done on a group basis or by individuals drawing the items blind from a sack and giving an ad lib presentation. The example given uses the group approach. Choose items to bring out the best in the group, and to identify different approaches to sales promotion.
Save any material produced for work on advertising (see below).
To understand the importance of sponsorship
Quiz on sports sponsorship. Premier League football and other sports.
Identification of other sponsorship examples
Examples of sponsorship to show its diversity, especially outside sport (e.g. television programmes).
OCR endorsed text book page 71.
GCSE Business Studies (Linear 2012) 15 of 23
Discussion about why sponsorship is popular with businesses. Write up.
Homework - notes/collage/poster on examples of promotion.
Review of promotion Review methods of sales promotion.
Activities 4 and 5 page 72 OCR endorsed text book.
Review advertising media.
Teacher led discussion on the growth of direct marketing.
Activity 9 page 77 OCR endorsed textbook.
Challenge Activity. Research work on how the teaching group reacts to different sales promotions and advertising media. Candidates to present results in form of a graph and a short report.
OCR endorsed text book. Challenge activity may be extended homework time, or additional class time.
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Suggested teaching time 4 hrs Topic Marketing in the wider business environment
Franchising as a marketing tool
Discussion on how franchising works, including the advantage and disadvantages.
Students investigate a franchise – either provide a list or focus on one business – eg. The Oggy Oggy Pasty Shop. The investigation should focus on becoming a franchise for that business.
Bowton Water Franchise examination question (1951 specification question)
http://www.oggyoggy.com The focus for franchising should be on how it is used to market a business. See page 33 OCR endorsed textbook for links with the marketing mix.
Customer Service What is good customer service? – discussion with students.
Activity 3 page 32 OCR endorsed textbook.
Watch episode of Watchdog or something like The Hotel Inspector (or at the extreme Fawlty Towers!). Students can then identify bad customer service and suggest/ recommend how to improve it.
Role play with the scenarios identified of an inappropriate way to resolve it and an appropriate way to do so.
Page 31-32 OCR endorsed textbook for information on customer service.
OCR endorsed textbook – assessment activity pg 34 for an activity that draws all the topics in this section together.
As with franchising, customer service needs to be linked to the marketing of a business.
Marketing and ethics Discussion on marketing and ethics – production, pricing, advertising.
Links to these areas can possibly be made when each of the 4P’s are studied.
GCSE Business Studies (Linear 2012) 17 of 23
Look at Primark and child labour. Use the link to get information on the Panorama programme and there are links to the Primark statements.
Students can then research banned advertisements form the ASA site. Why have they been banned? What do they think about the advertisements which have been banned? Do the banned advertisements impact upon the opinion of the companies/products?
http://www.asa.org.uk/ It is important to look at the Controlled Assessment context and see if there are links here.
The focus for ethical behaviour in this unit is how it can help the marketing of a business. See page 34 OCR endorsed textbook for links to the marketing mix.
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Suggested teaching time 8 hrs Topic Enterprise & the Entrepreneur/Business Planning
What is enterprise? / Risk & Reward
Students to investigate a range of entrepreneurs – use the Internet to find the skills and qualities they have (Qualities of an entrepreneur – risk taking, determination, decision maker, persuasive, ability to work with others, judgement, confidence). Use a range – the Dragons from “Dragon’s Den”, Lord Sugar, Stelios Haji Ioannou, Richard Branson, etc. The work could be presented or collated for a wall display.
Students can assess their own entrepreneurship through questionnaire – link back to the skills.
Activity 2 page 82 OCR endorsed textbook.
Discussion on what are the risks and rewards for entrepreneurs (Rewards = financial, independence, self satisfaction, changing consumer habits. Risks = financial, health, strained relationship.)
Develop the student’s written skills with an essay on risk and reward - An
A questionnaire on enterprise skills can be found here https://www.enterprisecatalyst.co.uk/ (students do, however, have to register with the site).
OCR endorsed textbook pages 82-83.
The assessment of this unit is though the controlled assessment so the emphasis for the tasks has been on developing their written style – teachers should use writing frames, key words etc to get students to develop their analytical and evaluative skills.
GCSE Business Studies (Linear 2012) 19 of 23
entrepreneur takes risks to try and gain a lot of rewards. Discuss the risks and rewards associated with entrepreneurship
Homework - think of a business idea which could be opened in the local area. Make notes on the potential risks and rewards and the entrepreneurial skills needed to make it a success.
Business Plans Discussion on the need for and contents of a business plan.
Discussion on particular importance of planning for a new business.
Students could research different business plans from the banks/enterprise agencies.
Take the business idea from the homework above and get students to write a business plan for their idea, linking business planning to marketing.
A simplified business plan could be provided for students to use or alternatively just use headings from generic plans researched - the idea, the people running it, market research, marketing, production, finance.
An alternative is to use the controlled assessment context instead of students own ideas.
This could be linked to the previous work on market research as students could research their idea.
Further links to A293 Finance section on sources of finance, costs, cash flow and breakeven can be made to expand the project. The requirements in this unit are for a simple business plan with only brief reference to finance
Business Success and Failure/Support for Business
Discussion on the reasons why businesses succeed or fail - planning, product, timing, experience, external factors.
OCR endorsed textbook, page 86. The Internet.
There may be a possibility to link to the controlled assessment context if relevant.
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Students to then research the places where entrepreneurs can get help and support – use the Internet to research the bodies listed on page 85 of the OCR endorsed textbook. Add any local bodies too – Business Link, chamber of commerce, etc.
Homework - essay title- Many sole proprietors fail within the first year of trading, others grow and become very successful. Discuss three possible reasons why some businesses succeed and others fail (16 marks).
Marketing strategy Students to put together a marketing strategy for their business. Link back to the marketing work for the 4 Ps and how they can be used when the business is first established.
Justification as to whether or not any element of the marketing mix should change over time.
Work could be presented in a “Dragon’s Den” style as a pitch for their whole idea and marketing strategy with the teacher judging who’s idea is worth investing in.
Students should be able to evaluate how a marketing strategy can affect a new business so link this work either to the controlled assessment context or to their own ideas they have worked on.
This idea could be expanded over 2-3 lessons if they spend time developing each “P”.
GCSE Business Studies (Linear 2012) 21 of 23
Sample GCSE Lesson Plan
OCR GCSE Business Studies Unit A291: The Marketing Mix - Introduction to Promotion
OCR recognises that the teaching of this qualification above will vary greatly from school to school and from teacher to teacher. With that in mind this lesson plan is offered as a possible approach but will be subject to modifications by the individual teacher.
Lesson length is assumed to be one hour.
Learning Objectives for the Lesson
Objective 1 Learners will be able to understand why goods and services need promoting.
Objective 2 Learners will appreciate that different goods need promoting in a different way.
Objective 3 Learners will be able to formulate and evaluate a promotional strategy.
Recap of Previous Experience and Prior Knowledge
Students will have been introduced to promotional methods through an overview of the marketing mix. They will have a general appreciation of the link between promotional activities and advertising.
Time Content5 minutes Visual start. Either a short clip of TV adverts for any household product
showing examples of promotion (as opposed to simply advertising) OR collage, poster size showing examples of promotion taken from newspapers/magazines. Brief discussion/identification of methods being used. Class split into groups of four.
5 minutes Introduction of task. Each group to choose one everyday item to develop a promotional strategy. (Reminder of terms.) Items picked blind from a sack (e.g. toothpaste, washing powder, lemonade etc.). Items chosen to bring out possible different approaches to promotion.
20 minutes Group to work on a suitable promotional strategy for a 2 minute presentation. Chart paper etc. supplied.
15 minutes Presentations
GCSE Business Studies 22 of 23
Time Content10 minutes Groups to comment on the performance of others. Groups to note criticism for
evaluation.5 minutes Review of methods used, in particular the use of correct terms. Strengths and
weaknesses of strategies identified.
Homework: Write up of strategy and evaluation of likely success based on feedback.
GCSE Business Studies 23 of 23
The Hemingway Question OCR GCSE
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FREE 10+ Art Gallery Business Plan Samples in MS Word | Pages | Google Docs | PDF
Do you have exceptional skills in drawing portraits, painting landscapes, designing products or sculpting clay figures? Perhaps you are fond of visiting art fairs and historical museums, being captivated by the charms of various kinds of contemporary artworks, illustrations, and visually-aesthetic products exhibited in the spaces. Thinking of opening your unique art gallery business? Before establishing your soon-to-be art gallery, you should create an effective business plan. A comprehensive yet appealing business plan will help you become organized in making your dream art gallery into a reality. In this article, we have some downloadable plan samples to guide you. Keep on reading!
Art Gallery Business Plan
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An art gallery business plan is important because it gives you a road map for your business, so you know exactly what to do and where you’re going. This helps you visualize your future business. Imagine that you are a screenwriter working on a script for a third act in a play while your business possesses the main lead role. Also, this document provides you a clear picture of how you will market your business and advance to the next level.
Do you want to present an ongoing series of solo exhibitions by contemporary artists you like to represent? Or do you plan on putting on group exhibits of art historical importance? No matter what type of art that you want to display, writing a business plan is extremely fundamental in establishing your art gallery. You need to lay the groundwork first before constructing your ideal business. Below are some beneficial tips and ways that you should do for the development of your gallery:
Determining your program or the way you showcase the artwork you sell to the public is an important part of defining your gallery’s identity. The second edition of the book entitled “ How to Start and Run a Commercial Art Gallery ” explained that you need to know what type of gallery that you will open and how well suited you are to run this kind of creative business. In making valuable decisions, you should always showcase your personal strengths and work to maintain your messaging and strategies consistent.
2. Examine your target market
Another essential step in writing a business plan for your upcoming art gallery is research the type of art that is trending in your local market. There is an article published by Peerspace that suggests conducting a survey of what’s already available in your city. Let’s say you want your own photography art gallery. Meet with members of the photography community for assistance evaluating the market. This research will help you determine the size, scope, and vision of your art gallery.
As you become knowledgeable with local galleries, think about the purpose of what your art gallery will bring to the area. Guess whether the type of art you adored in featuring will attract clientele. Creating a niche or something that truly distinguishes your art gallery in your local market will push you to have a stronger chance of success.
Sandra, a branding and business strategist of various modern entrepreneurs and owner of Conversion Minded gives advice from her article . She said that you should write your vision and mission statements for your brand. A vision statement is the long-term vision that you want your art gallery business to become while the mission statement explains how you will achieve your vision statement through certain materials, procedures, and resources.
Where do you see your business in process? What difference will your art gallery make for your customers and for your own life? Visualize and work on your success. Then, the next step is adding a value proposition. She explained that it is a 30-second pitch of a message that gives people a reason to choose you over a competitor. There are many strong art galleries that are consistent and strategic with their visual identity. So think about how you want customers to feel about your art gallery.
Reiterate the type of gallery that you documented at the start of your business plan. Detail the specific products you will be offering like prints and sculptures. Present the types of art you offer and their anticipated price ranges. Include the location of your art gallery and how the location will greatly benefit your success. Then, consult with an expert in advertising in using promotional methods to attract customers to your art gallery.
The importance of having an art gallery business plan is to give you credibility as a genuine businessperson by providing production, marketing and financial goals to consider for your startup. Following a business plan helps you to implement your ideas and concepts necessary for your art project in an orderly manner. This will make your business grow and easier to manage. Plus, it helps you raise funding and further improve your gallery.
The key steps to consider in writing a business plan for your art gallery are the following:
- Executive Summary
- Company Overview
- Industry Analysis
- Customer Analysis
- Competitive Analysis
- Marketing Plan
- Operations Plan
- Management Team
- Financial Plan
In order to have an effective business plan in your creative project, the primary step is to define your vision, mission, and goals. Identify who your ideal client is so you can market your artwork in the most efficient way possible. Take the time to research other artists that are similar to you. Evaluating both their strengths and weaknesses can be useful in developing a plan for your own art business and obtaining a competitive advantage. Create a realistic marketing strategy. Establish specific objectives related to your business. Make an action plan and execute it.
Yes. A published article by Art Business Journal noted that collectors are gradually moving away from discovering and purchasing art from gallery exhibition spaces and gravitating towards digital platforms and international art fairs based on a study by the European Fine Arts Foundation.
Thus, taking advantage of digitizing their available artwork is highly essential for art gallery business owners to save a gallery time and financial resources, and utilizes sales.
Writing a business plan can be challenging as it needs a lot of time and effort to get things done for your art gallery business. However, you can freely use our guides with the aforementioned tips and ways we provided in this article. So, we are glad to bring you some of our downloadable and printable art gallery business plan samples available in different formats. Simply click the samples and templates in this article and start downloading now!
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- Thu. Jun 8th, 2023
Business Diary Philippines
Small business startup ideas and money making guide
How to Write a Simple Business Plan
What is a business plan.
The primary value of your business plan will be to create a written outline that evaluates all aspects of the economic viability of your business venture including a description and analysis of your business prospects.
A business plan is an essential step for any prudent entrepreneur to take, regardless of the size of the business. This step is too often skipped, but we make it easy for you by providing a format to build your plan as you progress through this course.
Business plans can vary enormously. Libraries and bookstores have books devoted to business plan formats. But this is a place to start. You can then go on from here to design one that would be ideal for your particular enterprise.
Why prepare a business plan?
Your business plan is going to be useful in a number of ways. Here are some of the reasons not to skip this valuable tool.
* First and foremost, it will define and focus your objective using appropriate information and analysis. * You can use it as a selling tool in dealing with important relationships including your lenders, investors and banks. * You can use the plan to solicit opinions and advice from people, including those in your intended field of business, who will freely give you invaluable advice. Too often, entrepreneurs forge ahead (“My Way!”) without the benefit of input from experts who could save them a great deal of wear and tear. “My Way” is a great song, but in practice can result in unnecessary hardships. * Your business plan can uncover omissions and/or weaknesses in your planning process.
What to avoid in your business plan?
Place some reasonable limits on long-term, future projections. (Long-term means over one year.) Better to stick with short-term objectives and modify the plan as your business progresses. Too often, long-range planning becomes meaningless because the reality of your business can be different from your initial concept.
Avoid optimism. In fact, to offset optimism, be extremely conservative in predicting capital requirements, timelines, sales and profits. Few business plans correctly anticipate how much money and time will be required.
Do not ignore spelling out what your strategies will be in the event of business adversities. Use simple language in explaining the issues. Make it easy to read and understand. Don’t depend entirely on the uniqueness of your business or even a patented invention. Success comes to those who start businesses with great economics and not necessarily great inventions.
Here are free Sample Business plan . Choose the category that is closest to your own business or industry, and view a plan you like.
Here are some suggested topics you can tailor into your plan:
Vision statement: This will be a concise outline of what your business purpose and goals will be.
The people: By far the most important ingredient for your success will be yourself. Focus on how your prior experiences will be applicable to your new business. Prepare a resume of yourself and one for each person who will be involved with you in starting the business. Be factual and avoid hype. This part of your business plan will be read very carefully by those with whom you will be having relationships, including lenders, investors and vendors.
Templates for preparing resumes are available in your library, bookstores and the Internet under “resumes.”
However, you cannot be someone that you are not. If you lack the ability to perform a key function, include this in your business plan. For example, if you lack the ability to train staff, include an explanation how you will compensate for this deficiency. You could add a partner to your plan or plan to hire key people who will provide skills you don’t have. Include biographies of all your intended management.
Your business profile: Define and describe your intended business and exactly how you plan to go about it. Try to stay focused on the specialized market you intend to serve.
Economic assessment: Provide a complete assessment of the economic environment in which your business will become a part. Explain how your business will be appropriate for the regulatory agencies and demographics with which you will be dealing. If appropriate, provide demographic studies and traffic flow data normally available from local planning departments.
Cash flow assessment: Include a one-year cash flow that will incorporate your capital requirements. Include your assessment of what could go wrong and how you would plan to handle problems.
Include your marketing plan and expansion plans and refer to helpful government websites such as the Small Business Administration.
Six steps to a great business plan
Start-up entrepreneurs often have difficulty writing out business plans. This discipline is going to help you in many ways so don’t skip this planning tool! To make it easier, here are six steps that will get you to a worthwhile plan:
1. Write out your basic business concept. 2. Gather all the data you can on the feasibility and the specifics of your business concept. 3. Focus and refine your concept based on the data you have compiled. 4. Outline the specifics of your business. Using a “What, where, why, how” approach might be useful. 5. Put your plan into a compelling form so that it will not only give you insights and focus but, at the same time, will become a valuable tool in dealing with business relationships that will be very important to you. 6. Review the sample plans we furnish and download the blank format to a MS Word document. Fill this in as you progress though the course.
Check out if your plan includes the following necessary factors which will produce a successful business:
Good business concept. The single most common mistake made by entrepreneurs is not picking the right business to begin with. The best way to learn about your prospective business is to work for someone else in that business before beginning your own. There can be a huge gap between your concept of a fine business and reality.
Understanding your market . A good way to test your understanding is to test market your product or service before your start. You think you have a great kite that will capture the imagination of kite fliers throughout the world? Then hand-make some of them and try selling them first.
A healthy, growing and stable industry . Remember that some of the great inventions of all time, like airplanes and cars, did not result in economic benefit for many of those who tried to exploit these great advances. For example, the cumulative earnings of all airlines since Wilber Wright flew that first plane are less than zero. (Airline losses have been greater than their profits.) Success comes to those who find businesses with great economics and not necessarily great inventions or advances to mankind.
Management capability . Look for people who you like and admire, have good ethical values, have complementary skills and are smarter than you. Plan to hire people who have the skills that you lack. Define your unique ability and seek out others who turn your weaknesses into strengths.
Solid financial knowledge . You will learn later the importance of becoming qualified in accounting, computer software and cash flow management. Most entrepreneurs do not come from accounting backgrounds and must go back to school to learn these skills. Would you bet your savings in a game where you don’t know how to keep score? People mistakenly do it in business all the time.
Consistent business focus. If you think of specific products or services you will find that specialists will outperform non-specialists. Zero in on something you can do so well that you will not be subject to competing with someone with a lower price.
For more information visit the source site: http://www.dti.gov.ph
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Wellness Business Plan Sample
The wellness industry is booming, generating over a trillion dollars a year for businesses offering these services. A wellness business plan is essential to ensure the success of your company and define your niche and target market.
Frequently asked questions of wellness business plan sample
- Whether the business owner will buy an established business, develop a new business, or purchase a franchise, a business plan for a wellness center will be required
- The brand image which guides the interior design of the location space and the marketing, advertising and publicity campaigns, ie yoga and meditation versus group aerobics and martial arts classes
- Description of the ideal location, the type of facilities required to best offer the planned service, whether the space will be leased or purchased, and the capital expenses associated with developing or remodelling the space
- Licensing for operating the business and for the operator, most locations have specific licensing requirements to operate a business in the health and fitness industry and to present staff as certified personal trainers
- Staffing requirements for qualified, certified and licensed personnel, ie. personal trainers, massage therapists, licensed practical nurses, etc.
- Equipment needs ranging from exercise equipment to massage tables to blood pressure readers
- Range of services that will be offered and the pricing for individual services, packages, memberships, etc.
- Website development, web-based services, and web marketing and how the website will support or supplement the physical location services, ie. online meal planning or daily weight loss tips
Your executive summary should briefly describe the aims and goals of the business and outline what types of services you will offer. There should not be too much detail, just enough to get the reader interested in finding out more.
It should also describe your target market, why your products and services will appeal to that market and how you plan to market the business. Finish your summary with a statement that sells your business to the reader.
A wellness center business plan pdf should be produced to present to any potential investors. This should be a professional document, reflecting the values and quality of services offered by the company.
It makes sense to write your executive summary after completing the rest of a wellness business plan sample as you then have the details from which to produce your summary.
Description of the business of the wellness center
You use this section to define the details of your business. What is the name of your business and who does your business appeal to? It is also essential to set out a timeline with defined goals and a description of how you will measure the achievement of those goals.
This section should use the wellness business plan template to describe the products, services and delivery of these items to the target audience.
You should try to show your reason for starting the business and your passion for the industry. This will go a long way towards securing any financial backing you may require.
This section should provide a solid basis for the viability of your wellness business by examining industry data and comparing your potential business to the competitors in the market.
Here, you need to be specific on your niche and produce, for example, a holistic wellness center business plan that shows your direct competitors. Look at your strongest competitors and work out why they are so successful, but also highlight where they have weaknesses.
Identify any potential difficulties that may prevent your business from starting or hinder its growth and specify how they will be overcome.
Marketing Strategies of Wellness Business Plan
This section of our wellness center business plan sample will act as a blueprint for your company marketing plan and future marketing activity.
You should define the marketing your wellness business will use, based on the products and services you will sell.
There are 3 main areas you need to consider;
- Product–what is your brand name, what will you sell and how is it packaged.
- Promotion–what budget is available for marketing. Do you have a marketing team? Where are you going to advertise and promote your products?
- Pricing–individual product pricing needs to be considered, along with any product bundles you could offer. Will you have seasonal pricing and how flexible is your pricing strategy
The overall strategy for business plan should consider your brand image and how each individual area of the business contributes to promoting your brand.
This section of a wellness business plan sample covers the company organisation and structure. What form will your company take? A limited company or maybe a partnership.
Who will run the company and is there a board of directors? Perhaps an organizational chart could be useful here.
You will need to define the management team roles and responsibilities, decide on any other team members required and also consider the personnel growth plan. Another important factor is the salaries of each member of staff since this could be a major outgoing for the business.
Financial Data for Wellness Business Plan
This section is of particular importance if you are trying to attract investors, but is equally relevant as a tool for ensuring your business is viable.
If this is a new wellness business plan, then there won’t be any historical data to use for this section. You will have to make assumptions.
Areas to consider include listing your assets, liabilities and equities. What does the company own and what does it owe to investors? This can include any bank loans to business plan you need to get the business off the ground. Coupled with this is an overview of the projected income from sales, which will offset the liabilities.
Investors will want to see a profit-and-loss analysis, plus a break-even point, showing when you project the company to move into profit.
You cannot know for sure what all these figures will be, but for a new business, it is important to show that you have a growth plan and that you have something to measure your success, or failure, against.
Benefits of ordering a business plan from OGS writers
The wellness business plan must clearly explain the unique selling point. The expanding industry is attracting new businesses at an unprecedented rate as the population ages and people become more aware of the benefits of participating in wellness programs.
Potential investors will need to know what sets this proposed business apart from all the others. For example, the differentiator might be the breadth of services, special techniques, or technologies. Lenders and funders will also look for in-depth market research with a realistic analysis of the industry and the market niche.
People in the health and fitness industry are excited about their profession and ability to help others achieve good health physically and mentally. However, passion for wellness does net necessary equate to good business sense and it’s important to have a robust wellness center business model.
The business plan must be well-written, in-depth, and on target before an angel investor, equity partner, or bank will consider providing capital resources
How to order writing business plan wellness center
OGS Capital helps new wellness businesses get up and running by working with entrepreneurs during the development of quality business plans. Consultants can also help business owners find funding once the health and wellness business plan template is completed. The process starts when you contact us by completing the online contact form.
Download Wellness Business Plan Sample in pdf
Professional OGS capital writers specialized also in themes such as marijuana growing business plan , medical clinic business plan , start up dentistry business plan , non-medical home care business plan , hospital business plan , medical marijuana business plan and many other business plans.
OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.
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Do you want to start an art gallery business? Creating a business plan is an essential step so download our business plan samples now!
The primary value of your business plan will be to create a written outline that evaluates all aspects of the economic viability of your business venture including a description and analysis of your business prospects
A wellness business plan is essential to ensure the success of your company and define your niche and target market. This section of our wellness center business plan sample will act as a blueprint for your